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Campaign to boycott Israel looks to future after Gaza ‘ceasefire’

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Campaign to boycott Israel looks to future after Gaza ‘ceasefire’

Israel’s genocidal war on Gaza has pushed the plight of the Palestinian people to the forefront of global attention. For more than two years, the world has witnessed the mass killing, disease and starvation imposed upon the enclave by Israel.

Faced with a sense of helplessness, calls have grown for boycotts of Israeli goods, for companies profiting from Israel or its settlements in the occupied West Bank to divest, and for politicians to expand sanctions that some have already imposed on Israeli ministers.

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However, with other world events, such as the war in Ukraine and the United States’s face-off with Iran now dominating much of the world’s headlines, the Boycott, Divestment, Sanctions (BDS) movement faces a challenge to keep attention on Gaza and Israel’s illegal occupation of Palestine.

Gains made

The war on Gaza has led to Israel facing unprecedented condemnation from around the world.

Israel has moved closer to pariah status for its attacks not just in Gaza – killing more than 70,000 Palestinians – but in Lebanon and elsewhere in the Middle East.

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The country’s Prime Minister Benjamin Netanyahu, as well as former Defence Minister Yoav Gallant now find themselves facing International Criminal Court arrest warrants for war crimes.

At home, at least two of Israel’s far-right government ministers, Finance Minister Bezalel Smotrich and National Security Minister Itamar Ben-Gvir, have also been sanctioned by governments worldwide.

And on top of that hangs the judgement of the International Court of Justice in January 2024, that the state of Israel may plausibly be engaged in genocide, in an ongoing case brought by South Africa.

Pro-Palestinian students at the UCLA campus set up an encampment in support of Gaza in protest against Israel’s attacks on the enclave, in Los Angeles, California [Grace Yoon/Anadolu Agency]

Criticism of Israel has also entered the mainstream culturally in Western countries, particularly among young people horrified by the death rained upon Gaza.

And importantly, there have been economic consequences for Israel and some of those doing business in it – echoing the boycott movement against apartheid South Africa in the 1980s.

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Companies such as the French supermarket chain Carrefour were forced to close a number of outlets in the Middle East amid public anger over its links to Israeli firms operating in illegal settlements in the occupied West Bank.

Other companies associated with Israel’s actions, including Airbnb – which allows Israelis in illegal settlements to rent their properties – and Microsoft, whose Azure cloud services have supported the Israeli military, have all faced internal dissent and reputational damage because of their ties to the Israeli government.

As a consequence of public pressure, pension funds from around the world, including Spain, Norway, Denmark, France and Ireland, have divested from Israeli assets linked to settlements, or withdrawn investments from companies tied to Israel.

“BDS and boycotts have changed Israel’s global trade landscape,” Avi Balashnikov, chairman of the Israel Export Institute, conceded in September 2024.

“We fight every day, hour by hour, for Israeli industry abroad,” he added. “Economic boycotts and BDS organisations present major challenges, and in some countries, we are forced to operate under the radar.”

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Moving spotlight

Despite a US-brokered “ceasefire“, Israeli attacks on Gaza have killed more than 500 people since the agreement was reached in October, including at least 31 on Saturday. The fact that Israel has continued to kill Palestinians, while much of the world looks away, highlights the difficulty now facing the BDS movement and whether it can maintain the energy it has gained.

“It is not uncommon for the observance of a boycott to rise and fall according to the prominence of an issue and success of specific campaigns to raise awareness or promote adherence to the boycott,” Nick Cull, a historian and authority on cultural boycotts at the University of Southern California, told Al Jazeera.

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A protester holds a placard reading, ‘This Company Supports Israeli Genocide, Join The Boycott’, for lunchtime shoppers to see during a demonstration outside Coca-Cola-owned Costa Coffee [Martin Pope/SOPA Images/LightRocket via Getty Images]

“I think that the power of a boycott is cumulative,” Cull continued. “Just as advertising associates a brand with good feelings and positive experiences – think how over many decades Coca-Cola link their drink to ideas of friendship – as part of the ‘buy-me’ message, so a boycott’s ‘don’t buy’ message becomes a negative branding associating a product and its place of origin with negative feelings: training a revulsion impulse rather than a logical inner debate over the merits of a particular case.”

“Since the ceasefire, a less-visible form of genocide has been unfolding,” Saleh Hijazi, Policy Coordinator with the BDS movement, told Al Jazeera, pointing to the mounting death toll in Gaza from Israeli attacks and the restrictions that Israel was imposing on access to food and medicine.

“Israel and the US, a full partner in this genocide, have used the so-called ceasefire as an attempt to rescue apartheid Israel from a downward spiral, to launder its global image and muffle international outrage. It’s meant to push Palestinians out of the headlines, weaken calls for boycotts and sanctions, and make our struggle seem less urgent,” Hijazi said.

Protesters hold a banner and Palestinian flags during the
Protesters hold a banner and Palestinian flags during the ‘Stop Israel’ demonstration against Israel’s participation in the Eurovision Song Contest due to its ongoing offensive in Gaza, in Malmo, Sweden [Johan Nilsson/TT News Agency via Reuters]

Lasting damage

However, while the media spotlight may have broadened from its formerly sharp focus on Gaza, the reputational damage inflicted on companies trading with Israel as a result of its genocide, as well as new initiatives to culturally isolate it, are gaining ground.

“I still feel odd about brands demonised during [South Africa’s] apartheid and artists who violated the boycott,” Cull added, emphasising the lasting reputational damage of boycotts. “This training of people into a negative reflex is what makes boycotts so powerful.”

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More initiatives are now taking hold, attempting to build on the sense of cultural isolation many in Israel feel.

One, Game Over Israel, led by political strategist Ashish Prashar, aims to remove Israel from European football.

“We launched our campaign to kick Israel out of football with a huge billboard in Times Square on September 16, the same day the UN’s [Commission of Inquiry] report on genocide came out,” Prashar said.

“The idea is to appeal to what they call the ‘integrity of the game,’” he said, explaining that the campaign would continue despite the “ceasefire”. “We’re running a campaign the same way we would an election strategy. Our next target is to go after [European football’s governing body] UEFA in Switzerland.”

A billboard in Times Square displays the message
A billboard in Times Square displays the message ‘Soccer Federations: Boycott Israel’ as part of the campaign by Game Over Israel calling for a boycott of Israel by national football federations over the war in Gaza, in New York City, United States [Jeenah Moon/Reuters]

“Ninety percent of Israel’s games are played through UEFA,” Prashar said. “Suspending them would probably help lots of the clubs, their towns and the fans. Just the cost of policing an Israeli game … costs a fortune. Most councils can’t afford that. Other stadiums are closed off, which means that fans can’t go and clubs lose the ticket money, or they’re moved, which means no one makes any money.”

“It’s not about football,” he said. “It’s about not accepting the normalisation of Israel. It’s the institutional resistance to this that’s frightening. This shouldn’t be on people or small groups of activists. This should be on governments.”

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Japan’s ‘Iron Lady’ thanks Trump as party secures historic supermajority

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Japan’s ‘Iron Lady’ thanks Trump as party secures historic supermajority

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Japan’s Prime Minister Sanae Takaichi’s ruling Liberal Democratic Party secured a sweeping win in Sunday’s parliamentary elections, capturing about 316 seats in the 465-member lower house and achieving a governing supermajority alongside allies. The result gives her a strong mandate to advance a conservative agenda focused on defense, immigration and economic reforms, the Associated Press reported.

A heavy metal fan and drummer, Takaichi — who has long cited former British PM Margaret Thatcher as a personal and political inspiration — expressed gratitude for President Trump’s support, thanking him for his congratulatory message following the victory and signaling continued alignment with Washington.

Trump praised her leadership in a post after the results were announced. “Congratulations to Prime Minister Sanae Takaichi and her Coalition on a LANDSLIDE Victory in today’s very important Vote,” Trump wrote on social media, “Sanae’s bold and wise decision to call for an election paid off big time. Her Party now runs the Legislature, holding a HISTORIC TWO THIRDS SUPERMAJORITY — The first time since World War II. Sanae: It was my Honor to Endorse you and your Coalition. I wish you Great Success in passing your Conservative, Peace Through Strength Agenda. The wonderful people of Japan, who voted with such enthusiasm, will always have my strong support.”

SANAE TAKAICHI BECOMES JAPAN’S FIRST FEMALE PRIME MINISTER, CITING THATCHER INSPIRATION

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President Donald Trump and Japanese Prime Minister Sanae Takaichi arrive to speak to troops aboard USS George Washington at Fleet Activities Yokosuka on Oct. 28, 2025 in Yokosuka, Japan.  (Andrew Harnik/Getty Images)

The election outcome represents one of the strongest performances for the ruling party in years and solidifies Takaichi’s position only months after taking office as Japan’s first female prime minister.

Following the results, Takaichi said she was prepared to move forward with policies aimed at making Japan “strong and prosperous,” as she seeks to implement reforms and bolster national security, the Associated Press reported.

Her agenda includes boosting defense spending, revising security policies and stimulating economic growth, while maintaining a tougher posture toward regional threats such as China. Known for her hawkish stance on Beijing, Takaichi is expected to maintain Japan’s close alignment with the United States.

“Takaichi’s landslide win shows other leaders that defiance of China can be popular with voters. Nobody has to appease or please Xi Jinping anymore,” Asia analyst Gordon Chang told Fox News Digital.

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JAPAN’S PRIME MINISTER TAKAICHI PLANS TO DISSOLVE PARLIAMENT AND CALL EARLY ELECTION TO STRENGTHEN COALITION

Sanae Takaichi, Japan’s prime minister, is seen playing drums in Tokyo on Sept. 24, 2021, when she was the internal affairs minister. (Kyodo via Reuters)

U.S. officials also welcomed the outcome. Treasury Secretary Scott Bessent described aid on Fox News’ “Sunday Morning Futures With Maria Bartiromo” that Takaichi is a strong ally and emphasized that her leadership strengthens the strategic partnership between Washington and Tokyo.

Takaichi’s victory is widely seen as a geopolitical signal as well as a domestic political triumph. Analysts say the strengthened mandate could deepen cooperation with the United States on security and economic policy at a time of rising tensions in the Indo-Pacific.

The snap election, called just months into her premiership, was widely viewed as a referendum on her leadership. With the opposition fragmented, voters delivered a decisive result that now gives Takaichi political space to pursue her agenda through the remainder of the parliamentary term.

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Lawmakers applaud Sanae Takaichi during a lower house session in Tokyo on Oct. 21, 2025, after she was elected Japan’s first female prime minister. (Eugene Hoshiko/AP Photo)

Takaichi backs strengthening Japan’s defense posture and supports constitutional revision to expand the role of the military. Economically, she has praised the stimulus-driven policies associated with former Prime Minister Shinzo Abe.

Her public thanks to Trump underscores how central the U.S. alliance remains to Tokyo’s strategy moving forward, experts say, as she prepares to translate electoral momentum into legislative and security action at home and abroad.

Reuters and the Associated Press contributed to this report.

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‘We’re in darkness’: Humanitarian crisis deepens as S Sudan violence surges

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‘We’re in darkness’: Humanitarian crisis deepens as S Sudan violence surges

Humanitarian operations have been impeded by attacks, looting and restrictions on movement.

Ajok Ding Duot crouches on the dusty floor of a displacement camp in South Sudan’s Lakes state, cracking nuts open one by one.

She and her family of 10 arrived here about two weeks ago, fleeing intensifying fighting between government and opposition forces in neighbouring Jonglei state.

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While they have found temporary shelter, Duot said there was hardly anything to eat at the camp. To survive, they rely on these nuts and wild fruits.

“We don’t know anything about what the government is doing. They’re fighting, but we don’t know what the problem is,” she told Al Jazeera.

“We’re in darkness. It’s only ever the humanitarian organisations who help.”

South Sudan has seen renewed fighting in recent weeks between government soldiers and fighters loyal to the Sudan People’s Liberation Army-in-Opposition (SPLA-IO).

The United Nations says an estimated 280,000 people have been displaced by the fighting and air attacks since late December, including more than 235,000 across Jonglei alone.

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The UN’s children agency UNICEF also warned last week that more than 450,000 children are at risk of acute malnutrition due to mass displacement and the halting of critical medical services in Jonglei.

Nearly 10 million people need life-saving humanitarian assistance across South Sudan, a country still reeling from a ruinous civil war that killed nearly 400,000 people and displaced millions between 2013 and 2018.

Humanitarian operations, however, have been crippled by attacks and looting, with observers saying both sides in the conflict have prevented assistance from reaching areas where they believe civilians support their opponents.

The UN’s World Food Programme (WFP) suspended its activities last week in Baliet county, in Upper Nile state, following repeated attacks on a convoy carrying humanitarian assistance.

The WFP said the suspension would remain in place until the safety of its staff could be guaranteed and authorities take immediate action to recover the stolen supplies.

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Separately, medical humanitarian NGO Doctors Without Borders, known by its French initials MSF, said last week a hospital in Jonglei was hit by a government air attack, marking the 10th attack in 12 months on an MSF-run medical facility in the country.

In addition, the MSF health facility in Pieri, also in Jonglei, was looted by unknown assailants, forcing staff to flee. The organisation said the violence had left some 250,000 people without healthcare, as the NGO had been the only medical provider in the area.

MSF said the targeted attacks on its facilities have forced the closure of two hospitals in the Greater Upper Nile and the suspension of general healthcare activities in Jonglei, Upper Nile and Central Equatoria states.

On Sunday, UN chief Antonio Guterres “strongly” condemned the escalating violence in the country and warned that civilians continue to bear the brunt of the conflict.

In a statement, the secretary-general called on all parties “to immediately and decisively halt all military operations, de-escalate tensions through dialogue, uphold international law, protect civilians, and ensure safe and sustained humanitarian access and the security of aid workers and United Nations peacekeeping personnel and their assets”.

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Video: Israeli President’s Visit to Australia Sets Off Protests

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Video: Israeli President’s Visit to Australia Sets Off Protests

new video loaded: Israeli President’s Visit to Australia Sets Off Protests

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Israeli President’s Visit to Australia Sets Off Protests

A visit by the Israeli president, Isaac Herzog, to Australia on Monday to commemorate the victims of the Bondi Beach attack set off protests in Sydney.

“Say it loud. Say it clear. We don’t want Herzog here.” “From the river to the sea.” “Palestine will be free.” “From the sea to the river.” “Palestine will live forever.” “Keep your hands behind your back.” Please move back. Move back. On the line. By the time we lit the first candles in Jerusalem, darkness claimed the lives of 15 innocent people in Sydney. We will never forget the people we lost. The wounds that were suffered. The families that grieved.

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A visit by the Israeli president, Isaac Herzog, to Australia on Monday to commemorate the victims of the Bondi Beach attack set off protests in Sydney.

By Jackeline Luna

February 9, 2026

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