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Beef From New Rancher-Owned Packing Plant In Nebraska Hits Walmart Shelves

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Beef From New Rancher-Owned Packing Plant In Nebraska Hits Walmart Shelves


The first thing Wyoming born and raised rancher Trey Wasserburger did when he heard that steaks from Sustainable Beef’s rancher-owned packing plant in Nebraska had hit store shelves was to go shopping for some of his own beef. 

“I was there this morning,” he said. “And I bought New York strips, T-bones, and some ribeye tomahawks. So, it’s awesome. It’s fantastic.”

Wasserburger is a cofounder of Sustainable Beef, but he’s also a 2006 graduate of Campbell County High School and has family ties to the Bootheel 7 Ranch in Lusk, which celebrated 100 years of history in 2019. 

He and his wife Dayna, who is a Nebraska native, bought a ranch near North Platte, Nebraska in 2017, where they now operate the TD Angus Ranch.

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The ranch is known for the quality of its genetics and sells bulls across America — including a rather famous Angus bull named Doc Ryan, which sold for $525,000 in 2021.

Wasserburger said he believes some of the prime and choice cuts from Sustainable Beef should be showing up as of Monday in Wyoming Walmart stores as well.

Sustainable Beef sources a substantial portion of its beef from Wyoming cattle herds, which means some of that meat on Wyoming store shelves likely came from cattle herds in places like Torrington.

“We hope to be in all of (Walmart stores) fairly soon,” Wasserburger said.

That will just be a process of continuing to scale up their operation, which is focused on processing prime and choice cuts of beef for high-end dinner table menus.

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Code m3199 marks packages from Sustainable Beef that have landed in Walmart stores. (Courtesy Photo)

Price Makers

It’s been a long and winding road from farm to table for American beef. Straightening up that path is part of the concept behind Sustainable Beef, in hopes it will help family ranchers hang onto more of the retail dollar from their beef.

Otherwise, their fear is that family ranches will become economically unfeasible and die out in America.

Ranchers have long faced challenging economics in the commodity markets, where they are the price takers, rather than the price makers. 

That leaves them navigating things like drought and high production costs amid market volatility that sometimes means they’re not breaking even. Added to that difficulty are regulatory hurdles and labor shortages. 

The challenges have pushed many ranchers into an early retirement, even as youths, meanwhile, are becoming less and less interested in trying to replace them, given high risk and ever higher entry costs.

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Sustainable Beef just opened in May and is owned by a group of eight ranchers, including Wasserburger.

“We got together with some like-minded people, the Lapaseotes family, Bob Maxwell and some other cattle feeders who just believed in the same mission and goal to own their own destiny,” Wasserburger said.

“It takes about five years to complete the cycle, raise the calf all the way through to the food supply chain. And to just throw away the profit in the last 24 hours makes zero sense,” he said.

Pandemic Forced Their Hand

The ranch Wasserburger and his wife bought was the Rishel Ranch in the Sandhills of Nebraska. 

Bill Rishel, the previous owner, had long been at the forefront of innovation in the cattle industry, and was among the first cattlemen to use carcass data and ultrasonography for breeding decisions. 

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The Wasserburgers planned to continue Rishel’s vision with the herd he had developed over several decades. But just three years into owning the ranch, the COVID-19 pandemic hit. 

Things quickly became a little Western for the couple. 

“We were getting shut out,” Wasserburger recalled. “We were having trouble getting our cattle in the store.”

That was a dire situation for the couple, who had mortgage payments to meet and bills coming due.

“I was definitely in over my head financially,” Wasserburger said. “I had to make a decision, a tough one, to continue down the road of being a price taker or become a price maker.”

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Grocery stores, meanwhile, were facing their own difficulties getting beef on empty store shelves. Ultimately, it was the broken supply chain that helped Wasserburger and his partners make their dream of owning their own packing plant a reality. 

“Walmart needed a way to get that beef, and we needed a way to get our premium cattle for a great price,” Wasserburger said. “So, we just met in the middle. we had the same goal, and it’s just been a great marriage. It’s been a great relationship.”

A tomahawk steak that originated from Sustainable Beef's rancher owned meat processing plant in Nebraska.
A tomahawk steak that originated from Sustainable Beef’s rancher owned meat processing plant in Nebraska. (Courtesy Photo)

Changing North Platte’s Future

Sustainable Beef is among the first new packing plants to be built in America in a generation. It’s not a new idea. It’s been tried before, but the time has come for this model, Wasserburger believes, to help family farms and ranches become more sustainable.

In the meantime, the Sustainable Beef experiment has already boosted economics for North Platte, Nebraska, which made headlines in 2021 as the state’s fastest shrinking town.

Early economic indicators have put smiles on a lot of faces in the small town, among them North Platte Area Chamber & Development Corporation President and CEO Gary Person. He weighs in about the changes he’s seen in a documentary put out by First National Bank of Omaha, which is the company’s banker.

“We have broken records in retail sales,” Person said in the documentary. “We grew valuation substantially. We will have crossed a threshold of $1 billion worth of retail sales and expenditures. That is exactly double what it was five years ago.”

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New restaurants and small businesses have opened. The community’s hospital underwent a major expansion and its recreation center upgraded as well. 

“We’re at $1.2 billion impact for our community,” Wasserburger said. “We had to figure out what we do best. And instead of hauling things in, trying to manufacture it and hauling it back out, which doesn’t work. We’ve got to assemble, or in our case disassemble. What we make in this community is cattle and corn.”

Nebraska ranchers built a producer-owned beef plant that’s reviving North Platte’s shrinking economy. Wyoming ranchers like the idea but say it’s challenging to copy in the Cowboy State.
Nebraska ranchers built a producer-owned beef plant that’s reviving North Platte’s shrinking economy. Wyoming ranchers like the idea but say it’s challenging to copy in the Cowboy State. (Sustainable Beef)

Wyoming Plant Not Out Of Question

Initially, Wasserburger did try to build his rancher-owned meat packing plant in Wyoming, and was working with Sen. Ogden Driskill, R-Devils Tower, on that.

Ultimately though, Driskill told Cowboy State Daily in an interview last year that there just weren’t enough of the right elements to create the total package in the Cowboy State for such a large packing plant.

“When you start getting into these 1,000-plus cattle head a day plants, it’s really complicated,” Driskill said. “I kind of looked around Torrington, and they didn’t have the labor market.”

Cheyenne had a great location for a packing plant, with an opportunity zone and easy railway access. But North Platte just had a lot more of the necessary feedlot infrastructure. 

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Driskill said if he were to try again, he’d probably look at smaller operations. 

“The truth is, Wyoming would probably be just as far ahead, rather than to have a plant like the one they have (in Nebraska) to have three or four plants that did 500 head a day,” Driskill said. “Then you could scatter them around the state.”

The diesel alone from shipping processed beef to markets would be a huge economic boost for any small rural town in Wyoming.

Wasserburger, meanwhile, said he’s not opposed to building more rancher-owned packing plants, if the experiment he’s started in Nebraska works out.

“I’d love to build more,” he said. “But we’ve got to get this one going first.”

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Contact Renee Jean at renee@cowboystatedaily.com

Trey Wasserburger with his wife Dayna and their children.
Trey Wasserburger with his wife Dayna and their children. (Courtesy Photo)

Renée Jean can be reached at renee@cowboystatedaily.com.



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Wyoming Gov. Mark Gordon won’t seek a third term. He won’t rule out running for other offices, either

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Wyoming Gov. Mark Gordon won’t seek a third term. He won’t rule out running for other offices, either


(WYOFILE) – Wyoming Gov. Mark Gordon will not seek a third term, his office announced Thursday. However, the two-term Republican governor has not ruled out running for another office.

“He’s still kind of exploring his options,” Amy Edmonds, Gordon’s spokesperson, told WyoFile.

As candidates across Wyoming have announced bids for various statewide offices in recent months, Gordon has been tight-lipped about his own plans, leading to speculation that he would put the state’s gubernatorial term limits to the test.

In two opinions about a decade apart, the Wyoming Supreme Court ruled that term limits on legislators as well as on most top elected positions in the state were unconstitutional. While the high court has not addressed the qualifications for governor, it’s been widely suggested that a court challenge would be successful. Such was the discussion in 2010, when Democratic Gov. Dave Freudenthal ultimately chose not to seek a third term.

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There’s also been speculation that Gordon may run for Congress, which he’s done in the past. In 2008, Gordon ran for the U.S. House of Representatives. He was ultimately defeated by Cynthia Lummis in the primary election. If Gordon seeks the seat in 2026, he’ll join a crowded field that has already attracted at least 10 Republicans. It’s possible he could also be eyeing a run for Wyoming’s soon-to-be open U.S. Senate seat — a choice that would pit him against Rep. Harriet Hageman, whom he defeated in the governor’s race in 2018.

Wyoming’s candidate filing period opens for two weeks at the end of May.

As for the rest of Gordon’s final term in the governor’s office, his “focus remains on essential pillars like supporting core industries, growing Wyoming’s economy, strengthening local communities and families, and safeguarding Wyoming’s vital natural resources,” according to the Thursday press release.

Starting in June, Gordon will set out on a series of community visits to “engage directly with citizens,” the release states, and is particularly interested in having discussions about “protecting our resilient property tax base that funds local services like education, fire protection, police services and others, as well as honoring local control, investing in our future through smart saving and continued stewardship of our wildlife, land, and water.”

The governor also pointed to the Aug. 18 primary election.

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“You don’t have to be Governor to make a difference in Wyoming,” Gordon wrote. “Participating in elections is something all of us can do to make a real difference, and these conversations are important to have to ensure everyone makes informed decisions about the future of Wyoming.”

Whether Gordon will run for office is one lingering question — to what degree he will support other candidates is another.

In 2024, Gordon personally spent more than $160,000 on statehouse races, backing non-Wyoming Freedom Caucus Republicans who generally aligned with his positions on energy, economic diversification, mental health services and education.

While many of those races did not go Gordon’s way — the Freedom Caucus won control of the House — the governor is coming off a legislative budget session where lawmakers largely approved his proposed budget.

More specifically, the Legislature’s final budget came in about $53 million shy of the governor’s $11 billion recommendations after significant cuts were floated by the Freedom Caucus lawmakers ahead of the session. Many of those notable cuts — including to the University of Wyoming and the Wyoming Business Council — were ultimately rejected.

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While Gordon applauded the final budget, he also said in March he was “saddened by some of the reductions,” including the Legislature’s decision to nix SUN Bucks, the summer food program that fills the gap for kids when there are no school lunches. Wednesday, however, the governor signed an executive order that will start delivering food benefits to Wyoming families as early as June.

Details for Gordon’s upcoming community visits will be posted to the governor’s website, according to the press release.

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Copyright 2026 KOTA. All rights reserved.

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(LETTERS) Wyoming Supreme Court judges, congressional responsibility, pregnancy and US involvement in the Middle East

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(LETTERS) Wyoming Supreme Court judges, congressional responsibility, pregnancy and US involvement in the Middle East


Oil City News publishes letters, cartoons and opinions as a public service. The content does not necessarily reflect the opinions of Oil City News or its employees. Letters to the editor can be submitted by following the link at our opinion section.


Wyoming Supreme Court judge process better than federal’s

Dear Casper,

This letter is in response to Mr. Ross Schriftman’s letter to the editor from April 11. His opinion appears to be that the Wyoming process of selecting Wyoming Supreme Court justices is somehow flawed. Justices are selected through a merit-based assisted appointment process. When a vacancy occurs, a seven-member Judicial Nominating Commission recommends three candidates to the governor, who appoints one.

Appointed justices serve at least one year before standing in a nonpartisan retention election for an eight-year term.

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The commission consists of the chief justice as chair/tie-breaker, three attorneys selected by the Wyoming State Bar and three non-attorneys appointed by the governor. The governor must select one of the three nominees provided by the commission to fill the vacancy.

After serving at least one year, justices stand for retention in the next general election. Voters cast a “yes” or “no” vote. If retained, the justice serves an eight-year term.

Candidates must be U.S. citizens, Wyoming residents for at least three years, licensed to practice law, and have at least nine years of legal experience. Justices must retire at age 70.

U.S. Supreme Court are appointed for life!

I would offer that the Wyoming process is superior to that of the U.S. Constitution. Voters are involved the process, which we are not at the federal level.

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Wyoming justices can be impeached and removed from office by the state House of Representatives and Senate.

Michael Bond
Casper


Wyoming delegation must answer for President Trump’s Iran policy

Dear Casper,

Sent this to each of our Wyoming congressional delegates. I lived in Montana for years. These are the questions the Daily Montanan asked of their elected congressional representatives.

I ask the same questions of our Wyoming delegation. Montana got no answers. I doubt that we will either.

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  1. President Donald Trump has continued to threaten to hit targets that would affect or kill civilians in Iran. Do you support his stated objectives and deadlines?
  2. Are you concerned that some of these targets could be construed as attacking civilians and therefore become war crimes?
  3. Do you have any concerns about wiping out an entire civilization, as Trump has threatened?
  4. If these are only rhetorical threats, what does that do to our stature in the world when we make threats, but don’t follow through with them?
  5. Polls have continued to show more than a majority of Americans do not support the efforts against Iran. Why do you support the effort?
  6. If you do not support the effort in Iran, at what point would you support Congressional intervention or oversight on the issue?
  7. Have you been briefed and do you believe that there are clear objectives in this war with Iran, and how can you communicate those with your constituents?
  8. The U.S. has repeatedly criticized Vladimir Putin and Russia for its invasion and treatment of the Ukrainian people and it sovereignty. How does that differ from America’s “excursion” into Iran?
  9. What is your message for Montanans who are seeing gas prices and the cost of living generally increase?
  10. Last week, President Trump said that America doesn’t have enough money for healthcare and childcare; further, those things must be left to the individual states in order to fund the military? Do you agree?
  11. President Trump continues to boost military budgets and request additional funding for the war in Iran. Do you support these?

Tami Munari
Laramie


Pregnancy is personal, not political

Dear Casper,

The recent Wyoming Supreme Court ruling, which affirmed abortion is health care, has caused some who disagree with the ruling to attack Wyoming’s judicial system.

In an opinion letter, candidate Ross Schriftman facetiously writes, “…our God-given First Amendment right of free speech does not apply when criticizing our fellow citizen judges.”

This is the first flaw in his logic because the Constitution was not written by God, therefore the right of freedom of speech was thought up and written by men. God is not the author nor guarantor of personal freedoms — our Constitution and judicial system are.

The second flaw in his argument references a letter signed by 111 professionally-trained, experienced, and well-respected Wyoming judges and attorneys explaining how the courts arrive at their rulings. It is illogical to claim we are all “citizen judges” because even though citizens have a constitutionally-guaranteed right to an opinion, it does not make every citizen a legal expert. The judges’ and attorneys’ excellent letter speaks for itself.

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Mr. Schriftman claims the Supreme Court, “… create(d) an absurd definition of health care to include the intentional murder of pre-born human persons; something they did to justify overriding the equal protection clause… .” This logic is flawed because it is based on a conflation of an obsession with “pre-born human persons” and equal protection under the law.

There is significant disagreement on the issue of fetal personhood and who gets to determine it: the doctors? the lawyers? the pregnant woman? the anti-choice crowd?

Many understand and appreciate it has taken women almost 200 years to gain and keep Equal Protection Under the Law, and the disagreement over who is legally, materially, and morally responsible for a fertilized human egg has always been part this historical struggle. But it was the Roe v. Wade Supreme Court decision that finally established a constitutional right, for women and men, to private health care decisions and, since pregnancy is a health condition, that included abortion.

Even though it wasn’t explicit, Roe also effectively affirmed that bestowing of “personhood” is a private determination to be made by the pregnant woman and her God. But, sadly, here we are again, dealing with folks who mistakenly believe they have a right to interfere in someone else’s pregnancy.

The Rev. L Kee
Casper

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Why does the U.S. keep troops in oil producing countries?

Dear Casper,

There are two facts that don’t ever seem to be considered by our government that cost us dearly.

Osama Bin Laden said the stationing of U.S. troops in the Middle East was the reason Al Qaeda attacked us on 9/11. Does the U.S. believe that the oil producing countries in the Middle East will only sell us oil if we force them to by stationing troops there? I’m not aware of any other countries that believe that.

The other fact is, the U.S. is the only country to ever use a nuclear weapon offensively. There are several countries that have nuclear weapons, including North Korea. The reason countries have been reluctant to use nuclear weapons is MAD, mutually assured destruction. Consequently, is it reasonable to expect Iran, should they develop a nuclear weapon, to attack the U.S., knowing that our superiority in nuclear capability would assure the complete destruction of their country? It clearly would be suicidal for them to do so.

But, just to be cautious, rather than destroying the entire country to deter Iran from acquiring a nuclear weapon, wouldn’t it make more sense to destroy their nuclear infrastructure?

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Bill Douglass
Casper





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Wyoming’s Indigenous students can now apply for new UW scholarship

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Wyoming’s Indigenous students can now apply for new UW scholarship





Wyoming’s Indigenous students can now apply for new UW scholarship – County 17




















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