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The Washington Post Is Pivoting Its Events Strategy

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The Washington Post Is Pivoting Its Events Strategy


The Washington Post is overhauling its events business, shifting away from a high-volume virtual strategy toward a model built around fewer, larger, and franchisable in-person experiences. 

The new approach, which began rolling out this year, aims to drive double-digit revenue growth within the standalone events business, while positioning live programming as a more central pillar of The Post’s overall advertising operation, according to Suzi Watford, chief strategy officer at The Post.

“We want to create really premium experiences that can drive both the mission of storytelling and the relationships we have with key clients,” Watford said. “The strategy is about bigger brand moments, bigger deals, and bigger ambitions.”

The pivot comes as The Post itself is attempting to reposition itself in the media ecosystem. Last year, the publisher reportedly lost around $100 million, a key factor motivating the changes. 

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Under new chief executive Will Lewis, the publisher has adopted the mantra “Riveting storytelling for all of America,” emphasizing its newfound mission to cater to a wider audience. Watford, who was brought aboard last May to reimagine the events strategy, joined the organization from Dow Jones, where she helped pioneer The Wall Street Journal’s Future of Everything franchise.

Franchising The Post

Under the new plan, The Post expects to host roughly 30 to 40 events this year, including about 10 major franchise-style gatherings. 

Recent examples include The Ship, an inaugural event focused on leadership and mentorship, and Post Next, a forward-looking franchise that spotlights emerging figures across business, technology, and culture. The publisher is also expanding its Global Women’s Summit and launching a new intelligence platform around global security and defense.

This shift represents a notable departure from the Post’s earlier strategy, which heavily emphasized virtual events. 

At the height of the pandemic, Washington Post Live produced as many as eight to 10 programs per week, reaching an average of 175,000 viewers per event. The virtual model helped advertisers achieve scale and efficiency, but post-pandemic fatigue and growing demand for premium, client-forward experiences have prompted a reassessment.

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“Post-Covid, the idea of virtual events being the future hasn’t really held up,” said Eric Fleming, founder of PanPan Productions, who has previously worked with The Post’s events business. “A focused, less-is-more approach—especially one that invests in developing IP and franchise events—is the right move.”

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Game Preview: 04.12.26 at Washington Capitals | Pittsburgh Penguins

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Game Preview: 04.12.26 at Washington Capitals  | Pittsburgh Penguins


Game Notes

Quick Hits

1) Evgeni Malkin has 82 points (27G-55A) in 67 career games against the Capitals. It’s the third-most points he’s scored against any one team.

2) Defenseman Sam Girard has five points (5A) and is plus-7 in his last seven games. Only three players have a better plus/minus than him (+7) since Mar. 30.

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3) Since March 22, no player in the league has more goals than Rickard Rakell (10).

4) Elmer Soderblom has seven points (3G-4A) over his last eight games. He has nine points (4G-5A) in 18 games with Pittsburgh after recording three points (2G-1A) over 39 games with Detroit this year.

5) Egor Chinakhov has 21 points (8G-14A) over his last 19 games and has picked up 36 points (18G-18A) in 42 games since joining the Penguins. Since his Penguins debut on Jan. 1, only Rickard Rakell (20) has more goals than him on the team.



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DOJ asks judge to allow search of Washington Post reporter’s phone, laptops

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DOJ asks judge to allow search of Washington Post reporter’s phone, laptops


The Justice Department (DOJ) is asking a federal judge in Virginia to allow it to conduct its own search of a Washington Post reporter’s seized electronic devices, rather than have the court do the review.

Federal prosecutors urged U.S. District Judge Anthony J. Trenga in a March 31 court filing to overturn a lower court ruling that prohibited the DOJ from using a “filter team” to search reporter Hannah Natanson’s phone and laptop as part of an FBI investigation into a government contractor accused of leaking classified material.

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Magistrate Judge William Porter ordered in February that the government could not “open, access, review, or otherwise examine” any of Natanson’s “seized data,” instead authorizing an independent judicial review.

“Given the documented reporting on government leak investigations and the government’s well-chronicled efforts to stop them, allowing the government’s filter team to search a reporter’s work product—most of which consists of unrelated information from confidential sources—is the equivalent of leaving the government’s fox in charge of the Washington Post’s henhouse,” Porter wrote.

Federal prosecutors have pushed back, arguing that Porter’s order infringes on the separation of powers by shifting an executive branch function into a judicial one.

They also asserted that it could compromise the neutrality courts are meant to maintain in overseeing search warrants and related proceedings.

“That principle is even more important here because the search authorized by this warrant involves the identification and seizure of classified national defense information, a responsibility the law entrusts to the Executive’s expertise,” federal prosecutors wrote.

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The case stems from an FBI search of Natanson’s home in January, in which agents took two laptops, a cellphone and a Garmin watch belonging to the journalist, who had been reporting on the Trump administration’s effort to trim government spending and cuts to the federal workforce.

The search was conducted in connection with a government system administrator in Maryland, who is now behind bars, according to the DOJ.

Attorneys for the Post have contended that the warrant and subsequent search were an example of federal overreach and violated First Amendment press protections.

“The government should not receive permission to rummage through a reporter’s professional universe,” Simon Latcovich said during a Thursday hearing, according to The Post.

The newspaper reported that Trenga, appointed by former President George W. Bush, said he would “get a decision shortly” but seemed skeptical that Porter’s ruling would hamper the DOJ’s ability to build its case against the contractor.

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Obama musical tickets; when to go, what to know about ‘44’ in DC

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Obama musical tickets; when to go, what to know about ‘44’ in DC


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A critically acclaimed musical about Barack Obama is coming to Washington DC for the first time, with tickets still available for its limited run.

After making its world premiere in Los Angeles in 2024, “44: The Musical” had stops in Chicago, Philadelphia and New York City.

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Now it’s coming to DC for a 25-show run at the Shakespeare Theatre Company’s Klein Theatre just a few blocks away from Obama’s former home at the White House.

Here’s what to know about the musical and how you can get tickets.

What is ’44: The Musical’ about?

Told through the “hazy recollection” of Obama’s vice president, Joe Biden, the musical features original songs that capture key moments of Barack Obama’s presidency with satire, humor and a dose of political nostalgia.

“’44: The Musical’ is the story of Obama you won’t read about in history books… because history books are now banned in most states,” Shakespeare Theatre says on its website. “But also because ’44’ is the story of Obama as Joe Biden kinda sorta remembers it.”

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The musical features 24 songs through a wide range of genres, including R&B, gospel and pop, along with “a live-band driven score (that captures) the music, momentum and communal spirit that defined a generation.”

Characters in “44: The Musical” include Obama and Biden, Sarah Palin, Michelle Obama, Mitch McConnell and Ted Cruz.

Runtime for the musical, written and directed by former Obama campaign staffer Eli Bauman, is two hours and 15 minutes.

When is ’44: The Musical’ coming to Washington DC?

“44: The Musical” begins its limited run at The Shakespeare Theatre on April 18.

There will be 25 shows, with the last two coming on May 10.

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How can you get tickets to the Obama musical in DC?

You can purchase tickets for “44: The Musical” at ShakespeareTheatre.org.

As of April 10, all 25 shows had seating availability.

“The people of D.C. deserve an infusion of joy right now,” Bauman said in a press release. “With all the heaviness going on in our country, ’44’ is here to provide a fun night out — where a room full of strangers can laugh and reminisce about a time when the country felt full of hope, and when the biggest presidential scandal was wearing a tan suit.”



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