Washington
The Washington Post Is Pivoting Its Events Strategy
A B2B approach
In addition to shifting its format, The Post is targeting a different audience.
Rather than mass consumer events, the new experiential strategy will focus primarily on business-to-business audiences, particularly senior decision-makers in Washington and beyond. The publisher sees a significant opportunity to convene executives across sectors like business, innovation, health and wellness, style, food, travel, and policy—audiences that are increasingly core to its growth strategy.
“Clients often come to The Post when they’re looking for that intersection of business, politics, and policy,” said Watford. “We have an outsized role to play in those conversations.”
While sponsorships remain the main monetization vehicle, live events now also function as anchors within larger 360-degree advertising deals, which can bundle content, display, and custom experiences together. About 33% of The Post’s event sponsors return for additional partnerships, with 75% of them participating in three or more events, according to Watford.
Building recognizable event franchises will take time and investment, according to Fleming, who pointed to Time’s success with its Time100 franchise as an encouraging model.
“This probably won’t be profitable right away,” he said. “It takes years to build awareness, secure big sponsorships, and create the kind of moat you need for these events to stand out.”
Still, both Watford and Fleming said the pivot aligns with broader trends in media and advertising. As publishers compete for attention in a saturated event landscape, companies that can offer distinctive, high-touch experiences—tied to their core editorial missions—are best positioned to succeed.
“There’s no replacement for the serendipity of in-person experiences,” Fleming said.
The Mariners will try to wipe the slate clean today behind Emerson Hancock. He could use a great outing as much as the Mariners could use one from him. Since his first start in May, Hancock has looked less like a breakout star and more like a somewhat improved version of his old self. Over that time, his K%-BB% is down to just 12%, and he’s outrunning his peripherals on the back of a .200 BABIP. That’s all fine, and even that version of Hancock has more of a career in front of him than the guy who finished last season. But one hopes he can adjust back now that the league has clearly adjusted to him.
The Nats will counter with PJ Poulin, who will work as an opener in front of Miles Mikolas.
With Randy Arozarena still down with the hamstring issue and Julio Rodríguez getting a DH day, we’ll see an outfield of Luke Raley, Víctor Robles, and Dominic Canzone. It’s giving 2024. I wouldn’t read too much into Raley, Canzone, and Miles Mastrobouni getting starts against a lefty since Mikolas is expected to get the bulk today for Washington. Honestly, I’m surprised more teams aren’t trying a lefty opener against the Mariners.
Pretty standard lineup for the Nats except that Curtis Mead has the day off, and James Wood gets DH duty. On the seventh day, they rested.
First pitch: We got ourselves brunch baseball, baby. 10:35 PDT first pitch.
TV: Mariners TV
Radio: Old reliable
A fighter jet crashed into a mountain Saturday afternoon in Yakima County, Washington, sparking a wildfire, local officials said.
The crash occurred at about noon near Rimrock Lake in Washington state. The pilot sustained minor injuries after ejecting from the plane and was transported to the hospital, the Yakima County Sheriff’s Office said.
The crash sparked a fire in the area, prompting the evacuation of campers as firefighters worked to suppress it, officials said.
The U.S. Marine Corps told CBS affiliate KIRO-TV in a statement that the crashed jet was an F/A-18 Hornet “assigned to Marine Aircraft Group 11, 3rd Marine Aircraft Wing.”
The jet “experienced a non-fatal aviation mishap while conducting routine training approximately 55 miles southeast of Seattle, Washington,” the statement read.
The 3rd Marine Aircraft Wing is based in Marine Corps Air Station Miramar in San Diego, California.
The Naches Fire Department said the fire was being suppressed by helicopters and at least one engine from the Okanogan-Wenatchee National Forest crew.
Helicopters and at least one engine from the U.S. Forest Service’s Okanogan-Wenatchee National Forest also responded. The size of the blaze was unclear.
The cause of the crash is under investigation, officials said.
A grieving family is asking for help as investigators search for whoever killed a D.C. man and left him in an alley.
Dalonte Jackson, age 35, was brutally beaten in an apartment at The Paradise at Parkside complex. The attack took place on May 24, during Memorial Day weekend.
He was found in an alley off East Capitol Street — a seven minute drive from the apartments on Jay Street in Northeast D.C.
Jackson died five days after the attack. Family members are still hoping for an arrest.
“And then for them to take his body from this area to East Capitol Street and dump him like waste in the garbage?” said Jackson’s grandmother Sharon Jones. “But someone, an angel, appeared there and called 911.”
Relatives believe Jackson was lured to the apartment and never made it home. A disturbing text he sent to a friend before he was killed indicates he knew he was in trouble.
“And he texts them and he basically said, I don’t feel safe, and if something happens, I am with X, Y,” said Jackson’s aunt, Mottdricka Jackson.
After the beating, Jackson was hospitalized and was on life support for several days before he died. His death came just days after celebrating his 35th birthday.
An autopsy determined he died from multiple blunt force injuries.
“His skull was crashed, he was stabbed numerous times, his leg and his arm was broken,” Jones said. “Beat to death.”
Jackson’s family believes he was targeted, and was the victim of a hate crime because he was gay.
D.C. Police, in response to an inquiry from News4, said “There is no evidence to show this was a hate-bias incident.”
The investigation is ongoing. Police are offering $25,000 in reward money for help in solving the case.
“This is horrific to me, the way they killed him. He didn’t deserve that.”
Jackson donated his organs, saving the lives of four people.
Family and friends recently gathered near Jackson’s home at the Mayfair apartment complex to celebrate his life. They’re remembering him as a good person, a good cook, and a barista.
“He was known in Chinatown as “that coffee man,”” Jackson’s aunt said. “He worked for Starbucks and for Petes’, Capital One Arena, and for Starbucks at the Convention Center.”
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