San Francisco, CA
Theme for SF Pride 2025 leans into 'resistance': Here's why social media company won't be in parade
SAN FRANCISCO (KGO) — For a clue as to how the LGBTQ+ community is responding to the current national political environment, look no further than this year’s San Francisco Pride theme: “Queer Joy is Resistance.”
“Here in San Francisco, our community is celebrated and we’re not going to stand for what we’re facing,” San Francisco Pride Executive Director Suzanne Ford said.
The Trump administration has issued a number of anti-trans executive orders including a ban on trans athletes, limits on gender-affirming care and an effort to remove trans military members from service.
Ford unveiled the 55th annual SF Pride theme on Tuesday on our morning streaming show, ABC7@7.
She told ABC7 News anchor Reggie Aqui “resistance” will include letting go of some companies no longer aligned with SF Pride’s values.
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One of those corporations is Menlo Park-based Meta. When Aqui asked if they would be a part of this year’s Pride, Ford said, “I’m both proud and sad that we don’t have a relationship with Meta. That was discontinued last year. So, at this moment, and I don’t see it being rectified, Meta will not be included.”
She also noted Mountain View-based Google continues to be in the celebration, but in a smaller way compared to previous years.
“In the last few years, we have pushed the corporations to the back of the parade,” Ford said.
MORE: WATCH: 2024 San Francisco Pride Parade exclusively on ABC7
“Only our…top sponsors are in the first third of the parade. In the front of the parade, we feature our nonprofits here in San Francisco, especially the queer nonprofits.”
Ford says this year’s “Queer Joy is Resistance” theme is a reminder of where Pride started: As a protest.
“We’re not saying just have a good time and forget.”
San Francisco Pride takes place June 28 and June 29. ABC7 is the exclusive broadcast sponsor of SF Pride. You can watch the 55th annual SF Pride Parade wherever you watch ABC7.
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Muni driver Hannibal is reflected in a rearview mirror as he operates the 67 Bernal Heights bus in San Francisco on Feb. 18, 2026. The route is among those with the most persistent delays, according to Muni performance data. (Gustavo Hernandez/KQED)
Three adults and five juveniles were arrested after two people were stabbed on Wednesday at San Francisco’s Dolores Park, police said.
The San Francisco Police Department said officers responded at about 4:50 p.m. to a report of a group of people fighting at the park. On the way there, the officers were notified that there was a possible stabbing, police said.
When officers arrived, they found two men with stab wounds, and the officers began first aid before medics arrived. Both men were taken to the hospital, one with life-threatening injuries, police said.
Officers searched the area around the park and detained eight people; they were all arrested after investigators developed probable cause, police said. The adults were identified as 18-year-old Fernando Moreno Hernandez, 18-year-old David Paz, and 19-year-old Yeferson Mondragon-Ortiz. Each was booked into the San Francisco County Jail.
The five teenagers were taken and booked into the city’s Juvenile Justice Center.
All suspects were charged with attempted murder, conspiracy, assault likely to produce great bodily injury, and assault with a deadly weapon.
Police said the case was still under active investigation, and anyone with information was asked to contact the department at 415-575-4444, or send a text to TIP411 and begin the message with SFPD.
It’s 10 a.m. sharp, and Abby Kurtz gets her first assignment of the day. She’s received a time, a location in San Francisco and a target.
Her weapon of choice: an iPhone.
“Being a social agent is really the coolest thing ever,” she said.
Kurtz is a content creator working through an app called Social Agent, part of an expanding gig economy where more and more workers are trading stability for flexibility. Work that once required connections, planning, and a big budget can now be booked with a tap —extending the on-demand model from rides and meals to storytelling itself.
Just make a request, and someone like Kurtz can arrive within 30 minutes, camera-ready.
“What I look for when I’m shooting events is very crisp and clean content,” she said.
Her mission this time took her to Sutro Nursery, a nonprofit dedicated to growing native plants and that is hoping to grow its volunteer base, too. Board member Maryann Rainey said booking a Social Agent is a lot cheaper than hiring someone to do their social media full-time.
“I know I can’t do it myself, and I was certainly hoping that these young people would know how to do a good film,” Rainey said.
A typical job runs about $200, with same-day delivery. Agents earn around $50 an hour, plus tips. And if clients already have footage, they can upload it and have it turned into a finished piece.
The service is currently available in New York, Los Angeles, and Miami, with a slower rollout now underway in other cities.
Lisa Jammal, the company’s CEO, said the idea is simple: Let someone else do the shooting.
“We all are missing those beautiful moments because we’re always behind the phone,” she said.
As for Kurtz, after the shoot, she headed straight to a nearby coffee shop, where the clock started ticking. She had just over an hour to shape her raw material into a polished final cut.
“I think I’m going to give this reel a really peaceful, calming feel, but also informative and inviting,” she said.
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