San Francisco, CA
SF’s well-dressed men come out of hiding
Well-dressed men have been outnumbered in San Francisco by the “comfortable clothing and ugly sneakers” crowd for years. But there have always been menswear aficionados here, geeking out about pocket squares among friends or in online forums.
Nowadays, the city’s dapper gentlemen, the kind who have a closetful of knit suits for a range of weather, have a new place to meet up, talk fashion, and find fits: Patina Studies, a recurring pop-up flea market that held its second edition Saturday in North Beach. Founded by tailor Daryn Hon and brand consultant Tim Marvin, the event is just as much a social gathering as a shop.
Hon — GM of Tailors’ Keep, an atelier on Washington Street, just steps away from the site of the pop-up — has witnessed men get fitted for a suit they adore, only to lament that they’d be ashamed to wear it to a San Francisco office. Though heading to work looking like a zhlub would once have made you the black sheep, nowadays it’s de rigueur.
“The person that wants to look good is pressured not to do that anymore,” Hon said. But increasingly, he sees more men chafing at the ultra-casualness of modern office attire.
The hundreds of well-dressed men who showed up to the Patina Studies pop-up were a testament. In that crowd, a tech bro donning Lululemon and Allbirds would have been the exception, not the rule. Luckily, there were none in attendance.
“People are sick of the tech vest,” said Marvin. “[Tech] heroes all wear hoodies and shit. Our heroes are Ralph Lauren — people that have a lot of swag.”
Inside the historic Colombo building across the street from the Transamerica Pyramid, Bay Area-based merchants and buyers mingled with clothing traders hawking their collections. They bantered about what they were wearing, jockeying for position through the aisles. Each merchant had a station on one of two floors, with shelves and dressers to display goods. Derek Guy, an influencer known as much for his spicy political takes about fashion as for his fits, had a small assortment of his own clothing available for purchase at the busiest stand, run by Peter Zottolo (opens in new tab), his cohost on the podcast “Die, Workwear.”
At times, there were dozens waiting to cram into the event space, which, through tasteful curation, had been transformed into something of a gallery, with both the worn outfits and the merchandise contributing to an interwoven tapestry.
Mason Ritchie, a 26-year-old security guard in a Ralph Lauren tweed suit from the ’70s, said he came because he trusted the point of view of the merchants: He knew they’d bring stuff he’d want. Like other attendees, Ritchien, who usually buys clothes from eBay, couldn’t recall any local event over the past few years with the same vibe and offerings as Patina Studies.
“When this happens, everybody knows,” he said of the city’s menswear nerds. He was among his people.
Justin Ling, a 35-year-old hairdresser, was there to check out military-style apparel, which is having a moment. Ling arrived wearing a vintage German military jacket, as well as a military thermal sweater, trousers, and boots from Big Rock Candy Mountaineering (opens in new tab).
He likes the style because it is comfortable but also holds up well. “You don’t have to baby it,” he said.
Some of the merchants first attended Patina Studies as shoppers last time around, in September. Menswear influencer Brian Chan, with 130,000 followers on TikTok (opens in new tab), was one such client-turned-seller. As he watched over his handpicked assortment of merchandise, he mused about the city’s rising interest in men’s fashion, which he sees as part of the renewal after Covid.
He noted that tech CEOs like Mark Zuckerberg have started to care about their presentation. “People are outside and maturing,” Chan said. “They are thinking about how to feel good.”
To meet this moment, a crop of menswear-focused brands is emerging from the city, among them Presidio Post, Rising Star Laundry, and Evan Kinori, as well as smaller designers like Keith Hanlon and Rix Cannell.
Calvin Hom, one of SF’s chicest septuagenarians, was in attendance. He noted that it’s impossible to engage wholly in the world of fashion without relying on the inspiration and work of others.
“It’s all about community and connection,” said Hom.
San Francisco is still relatively small. Unlike in New York or Los Angeles, you could easily run into your boss while out on the town. Marvin believes this is all the more reason to dress authentically.
“People get into trouble when they start wearing things that aren’t who they are — it starts to be phony,” Marvin said. “In this world of AI, if you’re listening to the bot tell you what to do, that’s not you anymore.”
Photos of our favorite fits from the event
SAN FRANCISCO (KGO) — ABC7 Eyewitness News got a sneak peak as crews put the finishing touches on the floats you’ll see at Saturday’s San Francisco Chinese New Year Festival and Parade.
Since it’s the year of the fire horse, you’ll see a lot of horses and fire symbolism on the floats, housed at Pier 19.
“So Year of the Horse, it’s energy, it’s passion, it’s momentum so a lot of things that we’re really hoping to embody in the new year,” said Stephanie Mufson, owner of San Francisco-based The Parade Guys, which designs and constructs the floats.
She said they’ve been building them for about three months, with the designs starting in November.
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“We’re in the home stretch,” she said. “We’ve got a couple of days left and we’ve got a nice little team that’s cranking out all the finishing work that needs to go into it.”
Derrick Shavers was sanding some wood that will be painted and become cherry blossom trees on a float.
“It’s exciting,” Shavers said. “I look forward to coming every year and just creating and making things shine and sparkle.”
Bon was painting mountains for a float, making sure everything is perfect in time for the parade.
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“It’s one of the few parades that actually happens at night still,” Bon said. “So we got to make sure all the lighting is in check, and people are safe on the float. It’s all in the details, just for it to walk by you for 10 seconds.”
Ten seconds that bring so much joy to those watching the parade.
Here’s how you can watch the parade on ABC7 Eyewitness News on Saturday, March 7.
Coverage starts at 5 p.m. wherever you stream ABC7.
SF Chinese New Year Parade 2026: How to watch ABC7 Eyewitness News live coverage
If you’re on the ABC7 News app, click here to watch live
Copyright © 2026 KGO-TV. All Rights Reserved.
San Francisco, CA
Celebrated San Francisco historic landmark, the Huntington Hotel officially reopens
SAN FRANCISCO (KGO) — First opened as apartments in 1922 and converted into a hotel two years later, the Huntington was once a playground for socialites and Hollywood stars.
It shut its doors in 2020 due to the COVID-19 pandemic and remained shuttered until this week, following new owners and a million-dollar, top-to-bottom renovation.
A ribbon-cutting ceremony was held for The Huntington Hotel in San Francisco’s Nob Hill neighborhood Monday.
The hotel officially reopened on Sunday.
Mayor Daniel Lurie attended the celebration for the hotel on California Street.
“This is another sign that San Francisco is on the rise, when you have major institutions and major hotels reopening,” Lurie said. “We’re seeing it in Union Square. We’re seeing it now up here on Nob Hill. This is an exciting moment for San Francisco.”
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The hotel, known for its iconic sign, will be restoring the landmark sign to its former glory.
Many say it’s a symbol of what’s going on in San Francisco.
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“It came to symbolize San Francisco’s decline during COVID when it shut and it now, I think, symbolizes San Francisco’s rebirth,” said Greg Flynn, Flynn Group Founder, Chairman, and CEO. “It’s sort of the perfect symbol of it because it’s coming back better than it ever was.”
Alex Bastian, President and CEO of the Hotel Council of San Francisco, said hotel occupancy rates are up in 2024.
“Our data team crunched the numbers, and the four-week rolling hotel occupancy rate for San Francisco Bay Area hotels is 55.1 percent as of January 17 of this year. Compare that to January 17 of 2021, during the pandemi,c when it was 13.1 percent.”
Of course, the Super Bowl helped.
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“There’s no marketing campaign better than what we achieved as San Franciscans,” Bastian said. “The mayor and his team really elevated the game. They did an incredible job. We are so fortunate, as a city, because so many came here and they left their hearts here in San Francisco.”
Eyewitness News wasn’t allowed to gather video of the hotel’s features, but the hotel provided renderings of a sample room.
Matthew de Quillien, The Huntington Hotel General Manager, said the hotel has 143 rooms, many of them suites. Also, the Nob Hill Spa, Arabella’s Cocktail Salo,n and a reopening of The Big Four Restaurant, featuring its famous chicken pot pie.
“Our owner was able to find the original recipe from the 70’s and we remastered it and we’re … serving it to our guests,” de Quillien said.
He said rates range from $600 a night to $7,000 a night for its Presidential suite.
The restaurant opens to the public on March 17.
If you’re on the ABC7 News app, click here to watch live
Copyright © 2026 KGO-TV. All Rights Reserved.
SAN FRANCISCO, Calif. – Walk SF and Families for Safe Streets held a vigil Monday evening to honor a 2-year-old girl who was struck and killed by a driver Friday night in San Francisco’s Mission Bay neighborhood.
The crash happened just before 9 p.m. at Fourth and Channel streets near Oracle Park. Police said the child’s mother was also injured and taken to a hospital with non-life-threatening injuries. The driver remained at the scene, and authorities said drugs or alcohol are not believed to be factors.
Community heartbroken
Community members gathered at the intersection Monday to light candles and lay flowers. Among them was the Howard family.
“We’re just heartbroken and sad,” said Hidelisa Howard.
“I was thinking about heartbroken parents, someone who cannot get their daughter back,” said John Howard.
The intersection is designated as part of San Francisco’s 2022 High Injury Network, identifying streets with the highest concentration of severe and fatal traffic crashes. Speed cameras were recently installed in the surrounding neighborhood.
Jodie Medeiros, executive director of Walk SF, called the crash a tragedy, noting a previous fatal collision involving a child at Fourth and King streets several years ago.
Traffic intensifies
Parents in the area said traffic has intensified with nearby events and development.
“We love having people here in the neighborhood, and it’s brought a lot of life to the area,” said Hidelisa Howard, who lives nearby. “But at the same time, we have people coming in from out of the area. They’re not familiar with the streets, they’re running the lights, they’re running the crosswalks.”
District 6 Supervisor Matt Dorsey said the intersection has been problematic.
“Sometimes people go too fast. I don’t know that this was the issue here, but we need to do everything we can to make our neighborhoods and our streets safer,” Dorsey said.
On Monday, crews with the SFMTA repainted crosswalks and re-timed traffic signals at the intersection.
“It just feels like there’s so many young children in this neighborhood that there should be improvements made to the way that the traffic flows around here,” said Aanisha Jain, a San Francisco resident.
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