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Salesforce introduces Data Cloud updates at San Francisco event

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Salesforce introduces Data Cloud updates at San Francisco event


Data Cloud has seen significant growth with a 130% annual increase in paid customers and is being utilized by companies such as Air India to unify diverse data systems and improve customer service efficiency.

Salesforce unveiled updates to its Data Cloud at the Dreamforce event in San Francisco on September 17, 2024. The refreshed version of Data Cloud includes innovations that enhance customer experience through data and artificial intelligence (AI).

Updates and availability

The latest Data Cloud version includes additions for unstructured data support, such as native processing of audio and video content, a standardized semantic data model for Agentforce agents and humans to interpret and use data consistently, improved search capabilities, real-time data activations, and additional data security and governance features to safeguard a company’s data.

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For the latter, Data Cloud’s updates include processes that prevent exposure to unauthorized parties while using AI and improve the management of structured and unstructured data. The governance and security update also includes:

  • AI tagging and classification to automate, organize and label unstructured data according to a firm’s business policies.
  • Policy-based governance to achieve governance at scale through granular security policies based on tags, metadata, and user attributes.
  • Customer-managed keys to manage an organization’s encryption keys so that data remains secure regardless of use.
  • Private Connect for Data Cloud helps companies safely share and integrate their data between Data Cloud and public cloud environments through secure, direct network connections.

Data Cloud’s new customer-managed keys and sub-second real-time layer are generally available. Its Mulesoft Direct for Data Cloud feature will be available in beta mode by late September and will require a MuleSoft Anypoint Platform License to use. By October 24, Data Cloud One will be generally available, along with support for processing unstructured video content, which is currently in pilot mode.

The updated version’s Hybrid search will be generally available by November 2024, along with beta versions of AI tagging and classification and policy-based governance features. The Tableau Semantics feature, currently in pilot, will be generally available by February 2025.

Integration with Agentforce

Salesforce has indicated that Data Cloud was its fastest-growing organic product, with a 130% annual growth in paid customers. In Q2 2024, Data Cloud processed 2.3 quadrillion records with named customers including The Adecco Group, Aston Martin, FedEx, Kawasaki Motors Corp, Wyndham Hotels and Resorts, and Air India.

In fact, Salesforce noted that Air India is using Data Cloud to unify its data across loyalty, reservations, and flight systems. The singular source is now handling the airline’s over 550,000 service cases per month.

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Data Cloud also provides customer data for Agentforce to make agents contextually aware and knowledgeable and adapt to customer needs. It also guides Agentforce with the next steps, like automating follow-up emails or passing detailed chat summaries to support human representatives while facilitating a seamless transition between AI and employees so that they use the same definitions and data for customers.

A new data community

Salesforce also announced a new Datablazer community at the San Francisco event on September 17. This online platform connects IT and business leaders, developers and Data Cloud enthusiasts to learn, share insights, and stay informed on best practices and data trends.



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San Francisco, CA

Video: Mountain Lion Spotted in San Francisco

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Video: Mountain Lion Spotted in San Francisco


new video loaded: Mountain Lion Spotted in San Francisco

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Mountain Lion Spotted in San Francisco

Residents were shocked to see a young mountain lion roaming the streets of San Francisco this week. Local animal control agencies were able to capture and tranquilize it on Tuesday.

Swear to God, am I tripping? There’s a mountain lion. What is that? I can see it. Oh my God. What the. Dude!

Residents were shocked to see a young mountain lion roaming the streets of San Francisco this week. Local animal control agencies were able to capture and tranquilize it on Tuesday.

By Cynthia Silva

January 27, 2026



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San Francisco, CA

Animal control locates mountain lion in San Francisco

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Animal control locates mountain lion in San Francisco


A young mountain lion that was spotted Monday night in San Francisco’s Pacific Heights neighborhood has been located, city officials said.

Around 6:20 a.m. Tuesday, city officials said San Francisco Animal Care and Control found the mountain lion and that they are working with the California Department of Fish and Wildlife to manage the situation. No injuries were reported.

A biologist is on their way to the scene, with the plan to tranquilize the animal and move it to a suitable location, officials said.

The mountain lion was first reported Monday night after being seen near Octavia Street and Pacific Avenue, according to an alert from the San Francisco Department of Emergency Management.

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Animal Care and Control officials said experts believe the animal is about a year old. It had also been seen earlier Monday morning near Lafayette Park, just a few blocks from the later sighting.

City officials said the mountain lion was likely lost and may have been trying to move south out of the city.



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San Francisco Unified educators nearing final days for vote on whether to strike

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San Francisco Unified educators nearing final days for vote on whether to strike


After months of back and forth between educators and the San Francisco school district, Georgie Gibbs is ready to strike. 

“But every year we have to figure out what staffing we’re going to have at our school, and every year there’s less money to staff our site, and that’s hard,” Gibbs said.

Gibbs is an elementary school teacher and a member of the United Educators of San Francisco, a union for school staff. Since March, they’ve requested higher wages, stable health insurance, and more support for special education teachers.

“At our site, we have special day classes which are self-contained, special education classrooms, and those, one of our classrooms has not had a full-time teacher for a whole entire year in three years,” Gibbs said.  

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In their latest offer in January, the district proposed the following three-year stabilization plan.

The district proposed a path to fully funded family health benefits, a 6 percent raise over three years, along with addressing staffing shortages for special education. The union rejected it.

  • Identifying a fiscal pathway for the District to fully fund family health benefits
  • 6% raise over three years (2% each year for next three years)
  • Salary rate augmentations for hard-to-staff special education paraeducators
  • Solutions to address special education workload with a focused pilot program

Union president Cassandra Curiel says members are casting their final round of votes for a strike. 

“The district hasn’t changed their position since May of 2025. That is an untenable condition for us to be in,” Curiel said. 
If both groups don’t come to an agreement, the union’s more than 6,000 members will strike for the first time in nearly 50 years. 

“Being in our schools is the place we want to be, but working for San Francisco Unified can be complicated at best,” Curiel said. 

Officials say the district is planning for more budget cuts in the next school year, which plays a role in negotiations.

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A spokesperson for the district wrote:

“We know many of you are closely following the ongoing negotiations between our district and United Educators of San Francisco (UESF). 

We are disappointed to share that we did not reach an agreement with UESF after today’s fact-finding session (part of the formal bargaining process). SFUSD remains committed to negotiating in good faith with our labor partners and to reaching an agreement that honors our educators while also balancing the need to be fiscally responsible.

Our goal is to have a stable district. We want to reach an agreement that supports our valued educators. However, we must also be able to afford the agreement long-term so that we can continue serving students now and in the future.”

Havah Kelley told CBS News Bay Area that her son, who has a learning disability, was transferred outside of the district because there aren’t enough special needs teachers. 

“Especially since COVID, the high teacher turnover, the shortages, and just a myriad of other reasons, he was not getting the services that he needed,” Kelley said. 

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That experience makes her feel a strike is necessary, but she knows there would be real-life consequences.

“It would be ideal if we could avoid a strike. That’s a definite, and I’m not going to say otherwise,” Kelly said. “Any type of disruption, for our kids, we have almost immediate regression.” 

Union members are holding their final vote to authorize a strike. If the majority votes yes, it is likely SFUSD educators will strike for the first time since 1979. The last day to vote is Jan. 28.



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