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Salesforce introduces Data Cloud updates at San Francisco event

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Salesforce introduces Data Cloud updates at San Francisco event


Data Cloud has seen significant growth with a 130% annual increase in paid customers and is being utilized by companies such as Air India to unify diverse data systems and improve customer service efficiency.

Salesforce unveiled updates to its Data Cloud at the Dreamforce event in San Francisco on September 17, 2024. The refreshed version of Data Cloud includes innovations that enhance customer experience through data and artificial intelligence (AI).

Updates and availability

The latest Data Cloud version includes additions for unstructured data support, such as native processing of audio and video content, a standardized semantic data model for Agentforce agents and humans to interpret and use data consistently, improved search capabilities, real-time data activations, and additional data security and governance features to safeguard a company’s data.

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For the latter, Data Cloud’s updates include processes that prevent exposure to unauthorized parties while using AI and improve the management of structured and unstructured data. The governance and security update also includes:

  • AI tagging and classification to automate, organize and label unstructured data according to a firm’s business policies.
  • Policy-based governance to achieve governance at scale through granular security policies based on tags, metadata, and user attributes.
  • Customer-managed keys to manage an organization’s encryption keys so that data remains secure regardless of use.
  • Private Connect for Data Cloud helps companies safely share and integrate their data between Data Cloud and public cloud environments through secure, direct network connections.

Data Cloud’s new customer-managed keys and sub-second real-time layer are generally available. Its Mulesoft Direct for Data Cloud feature will be available in beta mode by late September and will require a MuleSoft Anypoint Platform License to use. By October 24, Data Cloud One will be generally available, along with support for processing unstructured video content, which is currently in pilot mode.

The updated version’s Hybrid search will be generally available by November 2024, along with beta versions of AI tagging and classification and policy-based governance features. The Tableau Semantics feature, currently in pilot, will be generally available by February 2025.

Integration with Agentforce

Salesforce has indicated that Data Cloud was its fastest-growing organic product, with a 130% annual growth in paid customers. In Q2 2024, Data Cloud processed 2.3 quadrillion records with named customers including The Adecco Group, Aston Martin, FedEx, Kawasaki Motors Corp, Wyndham Hotels and Resorts, and Air India.

In fact, Salesforce noted that Air India is using Data Cloud to unify its data across loyalty, reservations, and flight systems. The singular source is now handling the airline’s over 550,000 service cases per month.

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Data Cloud also provides customer data for Agentforce to make agents contextually aware and knowledgeable and adapt to customer needs. It also guides Agentforce with the next steps, like automating follow-up emails or passing detailed chat summaries to support human representatives while facilitating a seamless transition between AI and employees so that they use the same definitions and data for customers.

A new data community

Salesforce also announced a new Datablazer community at the San Francisco event on September 17. This online platform connects IT and business leaders, developers and Data Cloud enthusiasts to learn, share insights, and stay informed on best practices and data trends.



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San Francisco, CA

Giants Head Home to San Francisco After Shutout Loss

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Giants Head Home to San Francisco After Shutout Loss


After Sunday’s 3-0 loss to the Washington Nationals, the San Francisco Giants headed back to the West Coast. They’re going back to the Bay Area, too.

The Giants have a date with the Los Angeles Dodgers for a three-game series at Oracle Park starting Tuesday night.

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So, San Francisco probably wanted to get out of Washington, D.C., with a win. That didn’t happen at Nationals Park on Sunday afternoon.

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Nationals reliever Andrew Alvarez, the third pitcher used by the team on Sunday, picked up the victory with 4 1/3 innings of work. Giants starter Robbie Ray absorbed the loss, falling to 2-3 this season.

Ray worked six innings, giving up seven hits, three runs (all earned), walking one, and striking out seven Nationals. If the Giants’ offense had found a way to tack on some runs, then Ray’s outing wouldn’t have looked so bad.

The Giants’ bats, though, had eight hits. The big number for Giants manager Tony Vitello to look at in the box score after this one was, well, pretty big. San Francisco left 10 runners on base on Sunday, going 0-for-11 with runners in scoring position. This indicates that San Francisco had plenty of opportunities to score some runs.

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They just didn’t get the job done.

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Let’s go to the bottom of the fifth with the Giants and Nationals in a scoreless tie. With nobody out, the Nationals’ Keibert Ruiz connected for his third double this season. Nasim Nuñez scored to put Washington up 1-0.

With one out, Curtis Mead sent a Ray pitch over the left-field wall, a two-run blast that gave the Nationals a 3-0 lead.

San Francisco had a scoring threat in the top of the eighth inning. With runners at first and second base and nobody out, Casey Schmitt grounded into a double play. Matt Chapman, who was on second base, went to third. But the Giants were unable to bring him home.

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Rafael Devers and Drew Gilbert went 2-for-4 at the plate for the Giants, producing half of the Giants’ hits.

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The Giants fall to 9-13 this season, sitting in fourth place in the National League West Division. The Nationals’ record goes to 10-12, good enough for third place in the National League East Division.

All eyes now turn toward Oracle on Tuesday night. It’ll be a chance for two longtime rivals to renew their rivalry.

Baseball fans know that the Giants-Dodgers matchups usually are must-see TV.

That’s probably going to be the case once again as Giants fans watch their team battle the Dodgers. Those lucky to have tickets to the three-game series at Oracle Park will show up in Giants colors, hoping to see Los Angeles head back to Southern California with either a series loss or a Giants’ sweep.

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Buckle up, Giants fans. It’s about to get rowdy at Oracle Park.

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Why do gray whales keep dying in San Francisco’s waters?

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Why do gray whales keep dying in San Francisco’s waters?


The 4,140-sq-km bay is the largest estuary on the west coast of the US. Before 2018, this species of whales wasn’t known to stop seasonally or consistently in the bay, bypassing it on their migration route down to Baja California and back up the Arctic, said Josephine Slaathaug, who led a recent study on gray whale mortality in the bay.



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Eastbound I-80 closure in San Francisco snarls traffic, slows business

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Eastbound I-80 closure in San Francisco snarls traffic, slows business


One of San Francisco’s busiest freeways remained shut down Saturday, creating major traffic delays and dampening business for some local restaurants and shops.

All eastbound lanes of Interstate 80 just before the Bay Bridge are closed as crews work around the clock to rehabilitate the roadway. The 55-hour shutdown, which began on Friday night, is scheduled to last until Monday morning in time for the commute.

The closure has forced drivers onto detour routes, leading to heavy congestion for those trying to reach the East Bay, including Oakland and Berkeley. 

The impact is being felt beyond the roadways.

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At MoMo’s, a restaurant across from Oracle Park, staff found business noticeably slower.

“A little bit more mellow than usual. We usually see a little bit more foot traffic, a little bit more people on Saturdays,” said Daniel Bermudez, executive chef at MoMo’s.

Bermudez believes the freeway closure may be discouraging visitors from coming into the city this weekend, despite favorable weather.

“The weather is beautiful today. It’s nice and sunny. So we have plenty of tables outside,” he said.

With the San Francisco Giants playing an away game, the restaurant had hoped fans would still gather to watch, but turnout during game time remained light.

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“This is kind of like our off-season Saturday. A lot slower than our baseball weekend,” said Casandra Alarcon, general manager at MoMo’s.

Other small businesses in the Mission Bay and South of Market neighborhoods reported similar trends, saying most of their customers are regulars who live nearby rather than visitors.

“A little bit slower for sure. Before, we had tourists come and walk to the baseball park,” said Ajaree Safron, manager at Brickhouse Cafe & Bar.

Caltrans has shut down eastbound lanes between 17th and 4th streets to repave the 71-year-old roadway. The goal is to extend the life of the Bayshore Freeway by another decade.

City and transportation officials said the timing of the closure was intentional, noting fewer major events scheduled in San Francisco this weekend, aside from the Cherry Blossom Festival.

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Westbound lanes remain open, and officials said traffic heading into San Francisco from the East Bay has not been significantly affected.

“Getting into the city, it wasn’t too bad.  Regular [traffic], what we expect on a Saturday morning,” said visitor Andrea Inouye.

While the closure has posed challenges for businesses, some workers said they are taking it in stride.

“Hopefully, it’s not for too long and we get past it, and get back to our normal routine,” Bermudez said.

Despite early concerns about widespread gridlock, transportation officials said the region has avoided the worst-case scenario. Traffic remains heavy in areas near detours, but the anticipated “carmageddon” has not materialized, in part because many drivers chose to avoid the area or take public transit.

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