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THE LEGO GROUP UNVEILS “SAN DIEGO LEGO®-CON” AT SAN DIEGO COMIC-CON 2025

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THE LEGO GROUP UNVEILS “SAN DIEGO LEGO®-CON” AT SAN DIEGO COMIC-CON 2025


Booth #2829 gives Comic-Con attendees a brick-built celebration of fandom, creativity and pop culture, alongside multiple new product reveals, from July 24 through July 27

SAN DIEGO, July 24, 2025 /PRNewswire/ — The LEGO Group is bringing the ultimate fandom experience to San Diego Comic-Con 2025 with “San Diego LEGO®-Con,” a tribute to all things fandom and Comic-Con, rebuilt through the playful lens of the LEGO brand. The centerpiece of this year’s booth is a stunning diorama recreation of the San Diego Convention Center itself, made entirely from LEGO bricks!

Caption: The LEGO Group’s “San Diego LEGO®-Con” booth features a brick-built recreation of the San Diego Convention Center at San Diego Comic-Con 2025 in San Diego, California, Wednesday, July 23, 2025. The booth’s centerpiece diorama, made with hundreds of thousands of LEGO bricks, celebrates Comic-Con’s 54+ year history and serves as the brand’s tribute to fandom culture. Attendees can explore new product reveals across beloved franchises and participate in hands-on building activities.

At “San Diego LEGO-Con,” visitors will discover product reveals across beloved franchises, celebrity appearances, hands-on building activities, in-booth signings and exclusive swag and giveaway items, all packaged up in a convention-inspired booth design that pays homage to Comic-Con’s unique style. Attendees can celebrate the enduring cultural relevance of Comic-Con through the imaginative lens of the LEGO brand from Thursday, July 24 to Sunday, July 27 at booth #2829 in Hall H.

“This year at San Diego Comic-Con, we wanted to celebrate this incredible convention and its fans in a way that’s never been done before,” said Beth McKenna, Head of U.S. Marketing at the LEGO Group. “San Diego Comic-Con embodies the spirit of play and imagination through fandom. ‘San Diego LEGO-Con’ is our love letter to SDCC as a cornerstone of fandom culture, having exhibited here since 2003. Ultimately, we believe that booth visitors will be able to see themselves and their experiences reflected in the diorama, all while experiencing everything else our brand has to offer at SDCC 2025.”

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Explore “San Diego LEGO®-Con” at SDCC

At “San Diego LEGO-Con,” attendees are invited to explore a one-of-a-kind, con-within-a-con experience with a booth design that captures the distinctive aesthetic of Comic-Con. Specially designed banners and custom life-sized LEGO builds give attendees an immersive backdrop for memorable photo opportunities. Features of the booth include:

  • An awe-inspiring SDCC diorama centerpiece featuring the San Diego Convention Center recreated entirely in LEGO® bricks. Made with over 200,000 brick elements and crafted over the course of more than 1,500 hours, the diorama celebrates Comic-Con’s 54+ year history and unique culture. Guests are invited to discover the iconic Comic-Con moments and hidden LEGO easter eggs woven throughout. From major annual events to nods to Comic-Con lore and callbacks to past LEGO booths, eagle-eyed fans will discover surprises and be able to see themselves and their experiences reflected in the build.

  • A build-your-own booth experience where guests are invited to build their own creative exhibitor “booths” out of LEGO bricks. At the end of each day, the builds may be added to blank spots on the San Diego Convention Center diorama.

  • An EXCLUSIVE “San Diego LEGO-Con” guidebook packed with custom LEGO content is available at the front desk for anyone who visits the booth.

  • A “LEGO Side Quest” Mobile Scavenger Hunt across the convention show floor invites attendees to complete photo-based tasks and fun riddles. Each day,

  • one lucky participant will win the daily grand prize, with an additional 20 randomly selected participants, who complete these tasks, scoring a premium swag pack featuring exclusive LEGO® product.

  • Product displays featuring new sets from popular franchises, including never-before-seen releases that celebrate beloved worlds, inviting enthusiasts to build on their passions for their favorite fandoms.

Unlock Your Inner Retro Gamer with the NEW LEGO Game Boy™

Making its global debut, the highly anticipated LEGO Game Boy (72046) brings a true icon to brick form for adult collectors. At a scale of near 1:1, this 421-piece collectible replica of the original Nintendo® Game Boy handheld game system is a testament to a classic era in gaming. The set design features the Game Pak slot and comes with interchangeable, brick-built The Legend of Zelda™: Link’s Awakening and Super Mario Land™ Game Boy Game Paks. Fans will also have the option to display their LEGO Game Boy model with a choice of screens; the classic Nintendo start screen or one from either of the interchangeable Game Paks. The nostalgic set, available for pre-order, offers fans the opportunity to build, display and relive their favorite gaming memories through LEGO bricks.

Defy Gravity with NEW LEGO Wicked sets

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Comic-Con is where special moments are created and this year, the LEGO Group and Universal Products & Experiences are unveiling six new LEGO Wicked sets inspired by Universal Pictures’ upcoming film, Wicked: For Good, in theaters November 21. Builders can look forward to more imaginative role-play and fun brick-building as they relive unforgettable moments from the film.

Newly revealed LEGO Wicked sets (available September 1) include:

Spread Your Wings with a NEW LEGO DC Batman™ Set

Step inside Arkham Asylum™ with the detailed LEGO DC Batman Arkham Asylum (76300) set. A collaboration with Warner Bros. Discovery Global Consumer Products, this 2,953-piece superhero collectible for adult enthusiasts is packed with recognizable features and thrilling surprises. The set comes with 16 minifigures, including iconic DC Super-Villains The Riddler™, Poison Ivy™, Harley Quinn™, Bane™, The Joker™, The Penguin™, Killer Croc™ and more.  Unveiled for the first time at SDCC and available for pre-order at reveal, this set bridges the gap between comics and buildable creativity and perfectly captures the dark, complex storytelling that Comic-Con fans love about the world of Batman.

Travel to the Upside Down with NEW Stranger Things LEGO BrickHeadz™

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Everyone’s favorite Demogorgon-battling best friends come to life through the new Stranger Things LEGO BrickHeadz: Mike, Dustin, Lucas and Will Figures (40801). This 542-piece collectible features the beloved Stranger Things characters Mike Wheeler, Dustin Henderson, Lucas Sinclair and Will Byers. As the popular Netflix series nears its epic fifth and final season, these detailed characters deliver a nostalgic building adventure driven by storytelling and are fun to build, play with and put on display.  This set will be available for pre-order on LEGO.com starting July 23.

Beyond the Booth: Panels and More

The “San Diego LEGO-Con” experience extends beyond the booth with buzzworthy panels and special programming:

  • The LEGO NINJAGO® Adventure Continues panel (Thursday, July 24, 2:15-3:15 p.m. PT) offers fans insider access to the continuing NINJAGO saga.

  • The LEGO Masters: Back Behind the Brick panel (Friday, July 25, 4:30-5:30 p.m. PT) provides behind-the-scenes insights into the popular competition series.

  • Meet Ashley Eckstein & Dan Hernandez from LEGO Star Wars: Rebuild the Galaxy (Friday, July 25, 4:00-5:00 p.m. PT), as the two host a special in-booth meet and greet!

More Information

All products on display at the show, including first time reveals, can also be found at LEGO.com/san-diego-comic-con. For more information on the LEGO Group activities at San Diego Comic-Con, contact press@america.lego.com.

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Notes to Editor 
About the LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide. For more information: www.LEGO.com.

Fans can visit lego.com for more information on LEGO products.

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Product Information

LEGO® DC Batman™ Arkham Asylum™ (76300)

  • Age Grade: 18+

  • MSRP: $299.99

  • Piece Count: 2953

  • Global Launch Date: Sept. 12, 2025 (Sept. 9 Early Access for LEGO® Insiders)

  • Description: Step inside Arkham Asylum™ with this highly detailed 2,953-piece model. Measuring over 12.5 in. (32 cm) high, the legendary institution is packed to the rooftop with recognizable features and thrilling surprises. The set comes with 16 minifigures, including DC’s most iconic villains and added treats such as an inmate delivery van, opening prison cells and 65 stickers referencing Batman™ lore.

LEGO® Game Boy™ (72046)

  • Age Grade: 18+

  • MSRP: $59.99

  • Piece Count: 421

  • Global Launch Date: Oct. 1, 2025

  • Description: To celebrate a revolutionary time in video game history, the LEGO Group is bringing a true icon to brick form, the original Game Boy™ system from Nintendo®. At a scale of near 1:1, the LEGO Game Boy model building kit is a testament to a classic era in gaming and with authentic details and much-loved features is a nostalgic throwback to the classic system. This collectible 421-piece brick-built replica of the original Game Boy handheld game system comes with all the memorable features, the +Control Pad, A and B Buttons, and SELECT and START, alongside other iconic Game Boy details, such as the contrast adjustment and volume dial.

LEGO® BrickHeadz™: Mike, Dustin, Lucas and Will Figures (40801) 

  • Age Grade: 10+

  • MSRP: $39.99

  • Piece Count: 542

  • Global Launch Date: Oct. 1, 2025

  • Transport yourself to the Upside Down with a LEGO® BrickHeadz™ collectible featuring Netflix’s Stranger Things characters, Mike Wheeler, Dustin Henderson, Lucas Sinclair and Will Byers. Standing on sturdy baseplates, these authentically detailed characters are fun to build, play with and put on display. They also look great alongside other buildable figures from the LEGO BrickHeadz range (sold separately).

LEGO® Wicked Emerald City Wall Art (75685)

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  • Age Grade: 18+

  • MSRP: $159.99

  • Piece Count: 1518

  • Global Launch Date: Sept. 1, 2025

  • Bring the magic of the world of Wicked to your home with this colorful wall art. Use the bricks to create a colorful artwork full of movie moments that’s a rewarding treat for yourself, or a gift for any Wicked fan. Build with friends or family and enjoy social time with loved ones as you create this eye-catching display, which can be wall-hung or placed on a shelf.

LEGO® Wicked Elphaba’s Retreat (75687)

  • Age Grade: 7+

  • MSRP: 27.99

  • Piece Count: 228

  • Global Launch Date: Sept. 1, 2025

  • Step inside Elphaba’s magical woodland retreat. Hold the candle as she studies her map. Make plans with her and Fiyero round the fireplace and work out how to thwart The Wizard. Study the Grimmerie and escape from her enemies. Make friends with the rabbits, feed them a carrot and relax with nature in the beautiful woodland hideaway.

LEGO® Wicked Glinda’s Wedding Day (75688)

  • Age Grade: 8+

  • MSRP: $39.99

  • Piece Count: 476

  • Global Launch Date: Sept. 1, 2025

  • Take your front row seat for Glinda’s big moment. She looks stunning in her tiara and gown, ready to marry Fiyero. Part the butterflies to reveal the wedding scene. But something is wrong! Use the animal figures to play out how Glinda’s wedding joy suddenly changes. When the play is over, close the butterflies to make a super cool display.

LEGO® Wicked Emerald City & Kiamo Ko Castle (75689)

  • Age Grade: 9+

  • MSRP: $79.99

  • Piece Count: 860

  • Global Launch Date: Sept. 1, 2025

  • Join Elphaba and Glinda for the dramatic final scene of the Wicked: For Good movie. Build the detailed Emerald City and Kiamo Ko Castle and act out how the story ends for these two iconic characters. Explore the buildings’ secret compartments and uncover familiar details from the film. Read the Grimmerie with Glinda and use it as a force for good. Help Elphaba disappear and follow her destiny.

LEGO® Wicked Glinda & Elphaba Visit Munchkinland (75690)

  • Age Grade: 9+

  • MSRP: $69.99

  • Piece Count: 744

  • Global Launch Date: Sept. 1, 2025

  • Welcome to Munchkinland. Join in the celebrations as Glinda announces her engagement to Fiyero. Press the pedal to surround her in her bubble and let her fly above Munchkinland. On the other side of town, catch up with Elphaba, who has flown to Boq’s family cottage on her broomstick. Explore his home, from his cozy bedroom to the cute kitchen and recreate magical scenes from Wicked: For Good.

LEGO® BrickHeadz™ Wicked Elphaba & Glinda Figures (40794)

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  • Age Grade: 10+

  • MSRP: $19.99

  • Piece Count: 325

  • Global Launch Date: Sept. 1, 2025

  • Join Elphaba and Glinda for magical adventures and creative fun as you conjure up spellbinding scenes from Wicked with this authentically detailed pair of collectible LEGO® BrickHeadz™ figures. This buildable toy looks great displayed alongside other BrickHeadz characters (sold separately). You can even combine elements to create hybrid characters of your own.

The LEGO Group (PRNewsfoto/The LEGO Group)
The LEGO Group (PRNewsfoto/The LEGO Group)
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Love and scares: San Diego couples tie the knot at haunted chapel wedding

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Love and scares: San Diego couples tie the knot at haunted chapel wedding


SAN DIEGO (FOX 5/KUSI) — This Halloween, the San Diego County Clerk’s office transformed into a haunted chapel of love for its second annual Halloweddings. Costumed officiants, creepy vows, and spooky decorations set the scene for couples ready to say “I do” in true Halloween style.

For Angela Tran and Phillip Ona, Halloween has always been special. On Friday afternoon, it wasn’t just about candy and costumes, it was their anniversary, and they decided to make it extra memorable.

“We wanted a silly way to get legally married,” Angela said. “Our anniversary is around Halloween, and we had so much fun putting this together.”

Dozens of couples took part in the Halloween-themed ceremony, hosted by the County Clerk’s Office, exchanging vows like:

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“Dear friends, we have been summoned here today for the hauntingly joyful wedding of Angela to her boo Phillip.”

County Clerk and Commissioner of Marriages Jordan Marks says events like Halloweddings are about making love less stressful and more memorable:

“People want a great time to celebrate. What better day than Halloween? Now couples get to do that for their entire lives every Halloween.”

No appointments. No long waits. Just walk in, get your marriage license, and tie the knot.

“Halloween is filled with some of the greatest love stories of all time,” Marks added. “Today, people get to pledge their undying love and say ‘I doo’ to their boo.”

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For some couples, the theme got extra creative.

“We’re vampires. I don’t know if you bit me, we both have blood,” laughed Angela.

Beneath the darkness, the only thing truly immortal was their love.



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City Staff Spent $6 million More on Rentals Without Council Approval. Councilmembers Want Answers

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City Staff Spent  million More on Rentals Without Council Approval. Councilmembers Want Answers


A year ago, San Diego city auditors found that staff spent millions more on rental equipment for city departments than what councilmembers approved. But the auditors couldn’t find who OK’d the additional spending.  

Over the last month, councilmembers have demanded answers from city staff after an audit found that a contract with Herc Rentals increased by more than $6 million without approval from the City Council.  

“I had asked on the dais on Oct. 6 where the $6 million had come from that was taken from the general fund and increased unlawfully to the Herc rental contract,” Councilmember Marni von Wilpert said during an Oct. 20 City Council meeting. “I’m still waiting for an answer.”  

The city has a contract with Herc Rentals to rent trucks, forklifts and other equipment and services. This equipment is used by city workers across several departments responsible for park maintenance, public safety and more.  

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For fiscal year 2020, councilmembers approved spending up to $14.3 million on rentals. The contract now allows spending up to $65.5 million.  

City law requires the City Council to review and approve certain changes to city contracts. The Council is required to approve new contracts over $3 million and all adjustments to contracts over $200,000. 

The city auditor found that didn’t happen in 2023. That year, staff adjusted the Herc Rentals contract in October by $4 million and then again in December by $2.7 million. Other adjustments made to the contract were approved by the Council.  

The city auditor’s team said departments didn’t know whether their contracts needed Council approval.  

In a statement, Ombretta Di Dio, spokesperson for purchasing and contracting, said the contract was adjusted “to pay outstanding invoices and allow departments access to rental equipment and vehicles to address operational needs, with the intent of obtaining retroactive approval.” 

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She said rental equipment and vehicles supported critical operations to the city. When some city vehicles were out for repair or missing parts, they used Herc rentals to help in emergency situations like the 2024 floods.  

The city auditor gave Voice of San Diego the list of every transaction with Herc Rentals from 2019 to 2024. The transactions are from dozens of departments like public utilities, homelessness strategies and solutions, and transportation.  

Di Dio said departments have “flexibility within their approved budget to manage non-personnel costs… When overages occur in one area, they are typically offset by savings in another—ensuring that operations continue without disruption.” 

According to the 2024 audit, “when contract alterations are brought to Council late, it puts pressure on Council’s approval responsibility. As a result, Council’s ability to provide meaningful oversight may be reduced if there is not time to consider other vendors without disrupting critical services.”  

In other words, when contracts are brought late to the City Council it limits their role and authority to make sound decisions on the contracts. Think of it like making charges to a shared credit card. Each department is charging to the credit card, unaware of how much other departments are spending on it too. Then, Council has to deal with the bill. 

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Say a department spent more than $50,000 on rental vehicles. They have a better chance of getting that approved by Council if they bring it late, because, well, they have already spent it and now they owe Herc.  

So, Council might feel pressure to approve the action to adjust the contract so they can ensure Herc gets paid. But they don’t know if the departments have that money budgeted, they just know they owe Herc.  

Councilmembers either vote no – and risk interrupting services – or vote yes and continue to meet the demands for rental equipment across departments.  

The Herc contract is an example of these pressures. The Council recently approved an additional eighth amendment to increase the amount in July. The Council voted to increase the contract with the condition that they want to see a specific audit on it. 

“I think one of the things I struggle with sometimes is who will bear the consequences if these contracts aren’t approved,” said Councilmember Sean Elo-Rivera during the Council meeting on Oct. 6.  

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“I think this is what puts us in a particularly difficult position as councilmembers… it is typically rank and file everyday employees who are doing the work.” 

It’s unclear why the city is spending so much with Herc. A spokesperson with the city said the transportation department received a mid-year adjustment in FY25 to account for increased needs so that other departments’ needs were not reduced.  

The city auditor is planning to do an individual audit on the Herc contract and any other vehicle contracts. 

“We will begin the audit in the near future,” said City Auditor Andy Hanau. 

Claudia Abarca, director of purchasing and contracting, said they implemented eight recommendations of the 13 made by the city auditor in the last year. One of these recommendations includes updating the Council approval threshold and clarifying alterations for goods and services contracts.  

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Still, councilmembers are frustrated and looking for answers.  

“Do you realize we had a budget fight this past year for over $4.5 million in which the mayor vetoed it and we overrode the veto?” said Councilmember Von Wilpert during the Council Meeting on Oct. 6.  

“Somebody had to use a city computer and make that adjustment unlawfully. It’s against the municipal code to do that, so who did that?” 

Councilmember Raul Campillo also chimed in to ask if the city disciplined the employees who made the illegal adjustments. Abarca said they did.  

“I’m really hopeful that’s what happened here, because this wasn’t a few dollars over,” said Councilmember Campillo. “This was several million dollars over.” 

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Abarca said that city departments were behind on payments and in a deficit of what they owed Herc. She said her staff was directed to make the unauthorized adjustments when they ran it up the chain of command.  

“I don’t know that it went to the mayor himself, I know I did bring this up to the DCOO (deputy chief operating officer) and we’ve been working on this contract for quite some time,” said Abarca. “We’ve done several refinements on how we are monitoring and actually managing the spend for each department to ensure we don’t get to this place again.”  

Abarca added they have not altered any contracts above $200,000 without it coming forward to the City Council since 2023. 

It’s still unclear who is directly responsible for the contract changes, and where each department pulled money from their budget to pay Herc. 

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Opinion: The jury is in — Cabrillo was a Spaniard

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Opinion: The jury is in — Cabrillo was a Spaniard


Sept. 28 was the 483rd anniversary of the arrival of the Spanish explorer Juan Rodriguez Cabrillo aboard the San Salvador at what we now call San Diego Bay. The San Salvador was the first European sailing vessel to reach the California coast.

Cabrillo National Monument was established in 1913 by President Woodrow Wilson. The Cabrillo/Spanish connection was prevalent in the original plans for Cabrillo National Monument, which were formulated in 1913.

Twenty years later, a fabricated shift began that asserted Cabrillo was Portuguese. The first reference to Cabrillo being Portuguese, as it relates to the Cabrillo National Monument, occurred in 1934. The first mention of the name João Rodrigues Cabrilho — note the different spelling of the final name — did not appear until 1935 and has never been verified as authentic. 

The iconic statue at Cabrillo National Monument was commissioned by the Portuguese Secretariat of National Propaganda in 1939. Two bronze plaques displayed at the monument referring to Cabrillo as a Portuguese navigator were gifted by the Portuguese Navy in 1957 and 1988. The addition of the statue and plaques was not approved by Congress nor the director of the National Park Service, as required by federal statute.

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In 2015, renowned Canadian historian and expert on 16th century Central America, Wendy Kramer, Ph.D., while conducting archival research, discovered several thousand pages of manuscripts with legal documents written by official scribes. Numerous documents were signed by Juan Rodriguez Cabrillo stating that he was a native of the Spanish village of Palma de Micer Gilio, now known as Palma del Río, Córdoba, Spain. Kramer was researching information about Guatemala in the 1520s and 1530s. Her findings were published in 2016 in The Journal of San Diego History.

Kramer’s paper — “Juan Rodriguez Cabrillo, Citizen of Guatemala and Native of Palma del Rio: New Sources from the Sixteenth Century” — was peer reviewed by several historians including Carla Rahn Phillips, professor emeritus at the University of Minnesota, and Harry Kelsey, the former chief curator of history at the National History Museum of Los Angeles County and research scholar at the Huntington Library. 

Robert Munson, former Cabrillo National Monument historian, verified and agreed with the historians’ peer review. Local historians Iris Engstrand and Molly McLain, then co-editors of “The Journal of San Diego History,” agreed with Kramer’s conclusion.

An April 25, 2018, letter from Cabrillo National Monument Superintendent Andrea Compton to the House of Spain acknowledged and accepted Kramer’s finding that Cabrillo was born in current-day Palma del Río, Córdoba, Spain.

Despite overwhelming evidence and scholarly acceptance, the Cabrillo National Monument refuses to affirm that Cabrillo was of Spanish birth. In fact, after Kramer’s findings, the Cabrillo National Monument inexplicably changed the birthplace of Cabrillo on its website from Spain to “the Iberian Peninsula.” 

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Why does the National Park Service promote the inaccurate history that Cabrillo may have been born in Portugal? Even Portugal did not recognize Cabrillo as a native on the famous Monument of the Discoveries (Padrão dos Descobrimentos) in Lisbon.

Why does the National Park Service refuse to update the information it disseminates to the public on its website, wayside exhibit and brochures? Why does it reference the name João Rodrigues Cabrilho when that person does not exist in the history of California? This name is a fake created by the government of Portugal and the Portuguese in California. Read the history of California.

The House of Spain in San Diego’s YouTube channel shows a short video about the Cabrillo National Monument history. 

Where is any similar historical research and peer review acceptance of the Portuguese claims?  Answer: There is none.

Latin American history experts with whom I have consulted unanimously agree Cabrillo was Spanish. They unanimously agree there is no reliable evidence supporting the position that Cabrillo was Portuguese.

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The National Park Service needs to be honest in telling the story of Cabrillo. Give all visitors the objective truth. 

Benayas is president of House of Spain in San Diego and lives in San Diego. 



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