San Diego, CA
THE LEGO GROUP UNVEILS “SAN DIEGO LEGO®-CON” AT SAN DIEGO COMIC-CON 2025
Booth #2829 gives Comic-Con attendees a brick-built celebration of fandom, creativity and pop culture, alongside multiple new product reveals, from July 24 through July 27
SAN DIEGO, July 24, 2025 /PRNewswire/ — The LEGO Group is bringing the ultimate fandom experience to San Diego Comic-Con 2025 with “San Diego LEGO®-Con,” a tribute to all things fandom and Comic-Con, rebuilt through the playful lens of the LEGO brand. The centerpiece of this year’s booth is a stunning diorama recreation of the San Diego Convention Center itself, made entirely from LEGO bricks!
At “San Diego LEGO-Con,” visitors will discover product reveals across beloved franchises, celebrity appearances, hands-on building activities, in-booth signings and exclusive swag and giveaway items, all packaged up in a convention-inspired booth design that pays homage to Comic-Con’s unique style. Attendees can celebrate the enduring cultural relevance of Comic-Con through the imaginative lens of the LEGO brand from Thursday, July 24 to Sunday, July 27 at booth #2829 in Hall H.
“This year at San Diego Comic-Con, we wanted to celebrate this incredible convention and its fans in a way that’s never been done before,” said Beth McKenna, Head of U.S. Marketing at the LEGO Group. “San Diego Comic-Con embodies the spirit of play and imagination through fandom. ‘San Diego LEGO-Con’ is our love letter to SDCC as a cornerstone of fandom culture, having exhibited here since 2003. Ultimately, we believe that booth visitors will be able to see themselves and their experiences reflected in the diorama, all while experiencing everything else our brand has to offer at SDCC 2025.”
Explore “San Diego LEGO®-Con” at SDCC
At “San Diego LEGO-Con,” attendees are invited to explore a one-of-a-kind, con-within-a-con experience with a booth design that captures the distinctive aesthetic of Comic-Con. Specially designed banners and custom life-sized LEGO builds give attendees an immersive backdrop for memorable photo opportunities. Features of the booth include:
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An awe-inspiring SDCC diorama centerpiece featuring the San Diego Convention Center recreated entirely in LEGO® bricks. Made with over 200,000 brick elements and crafted over the course of more than 1,500 hours, the diorama celebrates Comic-Con’s 54+ year history and unique culture. Guests are invited to discover the iconic Comic-Con moments and hidden LEGO easter eggs woven throughout. From major annual events to nods to Comic-Con lore and callbacks to past LEGO booths, eagle-eyed fans will discover surprises and be able to see themselves and their experiences reflected in the build.
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A build-your-own booth experience where guests are invited to build their own creative exhibitor “booths” out of LEGO bricks. At the end of each day, the builds may be added to blank spots on the San Diego Convention Center diorama.
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An EXCLUSIVE “San Diego LEGO-Con” guidebook packed with custom LEGO content is available at the front desk for anyone who visits the booth.
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A “LEGO Side Quest” Mobile Scavenger Hunt across the convention show floor invites attendees to complete photo-based tasks and fun riddles. Each day,
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one lucky participant will win the daily grand prize, with an additional 20 randomly selected participants, who complete these tasks, scoring a premium swag pack featuring exclusive LEGO® product.
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Product displays featuring new sets from popular franchises, including never-before-seen releases that celebrate beloved worlds, inviting enthusiasts to build on their passions for their favorite fandoms.
San Diego taxpayers are subsidizing the short-term rental industry’s trash collection under the People’s Ordinance. The 2017 letter from the city attorney to Councilmember Zapf is crystal clear: transient occupancy (rentals under 30 days) generates “nonresidential refuse.”
The city is prohibited from providing free weekly collection to these units. Yet, thousands of whole-home STRs continue to receive curbside service at taxpayer expense. Measure B (2022) modernized funding but left the core definition intact — transient rentals remain ineligible for city residential service.
Requiring owners to arrange and pay for private hauling would shift the full cost off the general fund. With roughly 7,954 active licenses, and residential collection costing about $520 per unit annually, the city could save approximately $4.1 million a year. That money could repair streets, fund public safety or lower taxes for actual residents. Enforce the ordinance as written.
— Gary Wonacott, San Diego
SAN DIEGO (FOX 5/KUSI) — As the Muslim community prepares to celebrate Eid al-Adha next month, a San Diego teenager is working to bring comfort and joy to children impacted by the recent tragedy at the Islamic Center of San Diego.
Seventeen-year-old Sarah Abdin spent the past week fundraising, shopping and assembling nearly 100 Eid goodie bags for students at the mosque’s elementary school.
While many teenagers are focused on final exams, Abdin said she spent some nights working until 2 a.m. to make sure every bag was ready in time for the school’s upcoming graduation celebration.
The project was inspired by the recent shooting at the Islamic Center of San Diego, where children were present during the incident. Abdin, who attended the mosque as a child, said hearing about what students experienced motivated her to take action.
Each bag contains a variety of treats, activities and gifts intended to help children celebrate Eid, one of the most important holidays in Islam.
Abdin said community members quickly rallied behind the effort, helping raise funds and support the project. After days of shopping and preparation, she and her sister spent several hours assembling the bags ahead of delivery.
The goodie bags are expected to be distributed during the elementary school’s graduation festivities in early June.
Abdin said she hopes the gesture serves as a reminder that the children are surrounded by a community that cares about them and stands beside them during difficult times.
The fundraising effort received widespread support, helping cover the cost of the goodie bags and allowing organizers to expand their reach to more students.
How interesting that Donald Trump is deporting Brown people who pay taxes and contribute to our economy (though they will never reap any benefits from those taxes) and instead is using our tax money to import and set up South Africans (none of whom are anything but White) who have never contributed to our economy. Could skin color perhaps have something to do with this policy?
— Nita Herpolsheimer, San Diego
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