San Diego, CA
THE LEGO GROUP UNVEILS “SAN DIEGO LEGO®-CON” AT SAN DIEGO COMIC-CON 2025
Booth #2829 gives Comic-Con attendees a brick-built celebration of fandom, creativity and pop culture, alongside multiple new product reveals, from July 24 through July 27
SAN DIEGO, July 24, 2025 /PRNewswire/ — The LEGO Group is bringing the ultimate fandom experience to San Diego Comic-Con 2025 with “San Diego LEGO®-Con,” a tribute to all things fandom and Comic-Con, rebuilt through the playful lens of the LEGO brand. The centerpiece of this year’s booth is a stunning diorama recreation of the San Diego Convention Center itself, made entirely from LEGO bricks!
At “San Diego LEGO-Con,” visitors will discover product reveals across beloved franchises, celebrity appearances, hands-on building activities, in-booth signings and exclusive swag and giveaway items, all packaged up in a convention-inspired booth design that pays homage to Comic-Con’s unique style. Attendees can celebrate the enduring cultural relevance of Comic-Con through the imaginative lens of the LEGO brand from Thursday, July 24 to Sunday, July 27 at booth #2829 in Hall H.
“This year at San Diego Comic-Con, we wanted to celebrate this incredible convention and its fans in a way that’s never been done before,” said Beth McKenna, Head of U.S. Marketing at the LEGO Group. “San Diego Comic-Con embodies the spirit of play and imagination through fandom. ‘San Diego LEGO-Con’ is our love letter to SDCC as a cornerstone of fandom culture, having exhibited here since 2003. Ultimately, we believe that booth visitors will be able to see themselves and their experiences reflected in the diorama, all while experiencing everything else our brand has to offer at SDCC 2025.”
Explore “San Diego LEGO®-Con” at SDCC
At “San Diego LEGO-Con,” attendees are invited to explore a one-of-a-kind, con-within-a-con experience with a booth design that captures the distinctive aesthetic of Comic-Con. Specially designed banners and custom life-sized LEGO builds give attendees an immersive backdrop for memorable photo opportunities. Features of the booth include:
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An awe-inspiring SDCC diorama centerpiece featuring the San Diego Convention Center recreated entirely in LEGO® bricks. Made with over 200,000 brick elements and crafted over the course of more than 1,500 hours, the diorama celebrates Comic-Con’s 54+ year history and unique culture. Guests are invited to discover the iconic Comic-Con moments and hidden LEGO easter eggs woven throughout. From major annual events to nods to Comic-Con lore and callbacks to past LEGO booths, eagle-eyed fans will discover surprises and be able to see themselves and their experiences reflected in the build.
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A build-your-own booth experience where guests are invited to build their own creative exhibitor “booths” out of LEGO bricks. At the end of each day, the builds may be added to blank spots on the San Diego Convention Center diorama.
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An EXCLUSIVE “San Diego LEGO-Con” guidebook packed with custom LEGO content is available at the front desk for anyone who visits the booth.
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A “LEGO Side Quest” Mobile Scavenger Hunt across the convention show floor invites attendees to complete photo-based tasks and fun riddles. Each day,
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one lucky participant will win the daily grand prize, with an additional 20 randomly selected participants, who complete these tasks, scoring a premium swag pack featuring exclusive LEGO® product.
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Product displays featuring new sets from popular franchises, including never-before-seen releases that celebrate beloved worlds, inviting enthusiasts to build on their passions for their favorite fandoms.
The Del Mar City Council approved an ordinance May 5 adopting attendance requirements for city commission, board and committee members due to “recent meeting attendance issues.”
The goal of the ordinance is to address “provisions that are somewhat ambiguous and subjective making them difficult to implement consistently.” A Committee Efficiencies Taskforce consisting of Mayor Tracy Martinez and Councilmember Terry Gaasterland were evaluating the issue.
The new rules are scheduled to go into effect on June 4.
“The purpose of establishing committee attendance requirements is to ensure committees function effectively with consistent member attendance and to have a fair and consistent method for handling absences, while recognizing that members may occasionally be absent due to illness or other circumstances beyond their control,” according to a council agenda report.
Previous rules said that if a commission, board or committee member reached three absences within a 12-month period, their term was vacated, according to the report.
“This procedural change will help eliminate redundancy with the Council Policy and give the Council more flexibility to amend attendance requirements in response to the City’s changing needs,” according to the agenda report.
San Diego, CA
This budget season, San Diego asked the public to take a first-ever survey. It faced some limitations.
As Mayor Todd Gloria has prepared his budget proposal for the next year, the city says its leadership has factored in a range of considerations for what to prioritize — including the results of a recent survey that led San Diego residents to give their own input.
The survey, which launched in February and closed Friday, asked San Diegans to weigh in on which city services they care most about and which ones they would feel comfortable reducing, especially as the city faces a $146 million deficit for the coming fiscal year.
It was the first time the city conducted a budget survey. But the survey, built by the city’s Performance & Analytics Department, faced some limitations.
There was no set limit to how many times a person could take it, although residents were asked to respond just once. It was technically possible for people outside the city to respond, though they weren’t supposed to. And the city only offered it in two languages, English and Spanish.
Some community members questioned how the results could accurately represent city residents and their different needs.
“Survey data can sometimes be taken as the word, but it’s not necessarily always reflective of what the full community is saying,” said Erin Hogeboom, director of San Diego for Every Child, when the budget’s first draft was released last month.
The budget the mayor proposed last month included cuts to several services, including $11 million from arts and culture and reductions to funding for parks, libraries and youth services. He is set to release his revised budget next Wednesday.
The city closed the survey on Friday. It will share a final report of the responses with the mayor early next week before the revised budget is released, said city spokesperson Nicole Darling.
By the time it closed, the survey received more than 13,000 responses from across the city, and just over 12,000 respondents included their council district. The largest share of responses, at about 2,600, came from District 3 — which covers the neighborhoods around Balboa Park and downtown. It was followed by Districts 2, 7 and 1.
The fewest responses came in District 8, which includes Barrio Logan, Grant Hill, Shelltown, San Ysidro and Otay Mesa, at 572.
Respondents were asked about which city services they most want to protect. They could also identify city services — from parks and open space to homeless programs to graffiti removal — that they would feel comfortable reducing, on a scale of very unacceptable to very acceptable.
The latest results through Wednesday show respondents are most concerned about poor street and sidewalk conditions, homelessness and housing costs. They want to protect street repairs and resurfacing, police and fire-rescue services from funding cuts, according to the city’s survey data.
Responses show that the biggest share of survey takers — 40% — prefer to see a mix of some service cuts and some new revenue to address the city’s financial crisis. Slightly fewer, 37%, said they preferred eliminating some city programs to preserve others.
Over 70% said they wanted to see new revenue come from hotel or tourism taxes. Just 15% said they want new revenue to come from additional parking fees.
The priorities recorded in the survey, centered around the city’s core services, haven’t changed in the months that the survey has remained open, Darling said.
But Bob Lehman, executive director of San Diego Art Matters, says he feels that the survey guided takers toward certain responses and didn’t provide enough context about the impacts of cuts.
The bulk of the questions listed groups of city services that survey takers could rate on whether or not they thought cutting funding for that service would be acceptable.
“It kind of shapes what your response is, when core services are listed alongside arts and culture,” Lehman said. “Without any context, people are nudged towards protecting the obvious essentials.”
The city says the groups of categories were random and that there was no limit to how many times the survey taker could select one of the ratings on the scale for those questions.
Mark Baldassare, survey director at the Public Policy Institute of California, said it’s a good sign that the city has asked for feedback from the public, especially when big financial decisions must be made. But he stresses that analyzing the survey should go beyond the top-line results.
“You have to be careful that it’s going to be representative and … that you’re looking at different age groups, different income groups and different parts of the city, to make sure that you’re not missing any important details about how city services need to be delivered in times when the budget is in stress,” he said.
The city’s survey included optional demographic questions, including a respondent’s age, income level and race and gender. But Darling says the survey wasn’t meant to be a “statistically representative sample, but rather a snapshot of resident perspectives.”
Most of the survey questions were optional. The only required response was a respondent’s ZIP code, though the survey could be submitted with a ZIP code outside of the city limits. In late April, the city said that fewer than 1% of responses were invalid or from outside the city’s ZIP codes.
On its webpage, the city asked respondents to take the survey only once — but there was no way to prevent them from submitting a response multiple times, which the city acknowledges was a limitation.
The city says the survey is just one of several factors informing the mayor’s budget decisions — with others including legal obligations, economic conditions, departmental needs and the city’s responsibility to maintain services like public safety, infrastructure and homelessness response.
“The survey is one tool to understand how residents are thinking about tradeoffs in a difficult budget year,” spokesperson Joya Patel said. “It does not drive decisions on its own.”
San Diego FC are currently mired in an eight-game winless run in which they’ve collected just three points. But this is still largely the same team that looked dominant both last year and in the early stages of this season. To help us make sense of that, we asked Dmitry Ansimov of SDFC Nation to provide this scouting report:
Notable injuries
Jeppe Tverskov, the heart of SDFC midfield is most likely out until after the World Cup due to a leg injury he suffered on April 25 in a 1–0 loss to the Portland Timbers. Goalkeeper CJ Santos has also been ruled out after a collisionwith.
Team form
The team has been in dismal form. Winless in their last seven and having lost five straight, they finally got a point at home when they tied LAFC’s rotated squad due to their CCC matchup against Toluca. However, SDFC was leading 2–0 and squandered points on a last-minute equalizer at home. Ever since the loss at Toluca, SDFC has not been the same. Toluca exemplified a gameplan that worked well to break down the SDFC high-possession, play-out-of-the-back style and MLS teams followed. Head coach Mikey Varas refuses to change tactics and lives and dies by his 4–3–3 system which makes the team very predictable. SDFC has squandered decisive late goals in back-to-back matches.
Key players
The key players to watch for are Marcus Ingvartsen, who’s found his form this season at the 9. After being out most of last season, Ingvartsen is leading the team in goals scored (7). He’s been clinical in the air and on the ground. The other player to watch for is Anders Dreyer. Dreyer is having a good season again, leading the team in goals+assists (10). Last season’s league MVP candidate is not quite where he was last year, but remains the pillar in SDFC’s attack. Defensively — Manu Duah and Luca Bombino. Duah (CB) just got his first call-up to the Ghana national team and has been fantastic this season. SDFC has seen the difference of when he’s on and when he’s off the field (due to the couple of red cards he’s received this season due to sloppy challenges). Luca Bombino patrols the LB position where he’s been extremely effective. Breaking into the team last year, Bombino has been a regular starter for SDFC since. He’s dealt with an injury that forced him out of two matches – when he came back last match, SDFC looked much better on defense, further clarifying how important he is to the team.]
One thing opposing fans should know
If San Diego wants to get a result, they’ll need to be far more clinical in the final third and far more composed in the closing moments of the match. Possession alone won’t be enough; turning control into goals is the next step. More than anything, this match is about mentality. SDFC has shown they can go toe-to-toe with top teams, but now they need to prove they can finish the job—especially away from home in a tough environment like Seattle. If they can build on the positives from the LAFC performance, stay disciplined defensively, and avoid the late-game lapses that have cost them points, this could be the moment their season finally turns back in the right direction.
Projected lineup
4–3–3: Furree; Bombino, Duah, McVey, Verhoeven; Vazuez, Godoy, Valakari; Morgan, Ingvartsen, Dreyer.
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