San Diego, CA
THE LEGO GROUP UNVEILS “SAN DIEGO LEGO®-CON” AT SAN DIEGO COMIC-CON 2025
Booth #2829 gives Comic-Con attendees a brick-built celebration of fandom, creativity and pop culture, alongside multiple new product reveals, from July 24 through July 27
SAN DIEGO, July 24, 2025 /PRNewswire/ — The LEGO Group is bringing the ultimate fandom experience to San Diego Comic-Con 2025 with “San Diego LEGO®-Con,” a tribute to all things fandom and Comic-Con, rebuilt through the playful lens of the LEGO brand. The centerpiece of this year’s booth is a stunning diorama recreation of the San Diego Convention Center itself, made entirely from LEGO bricks!
At “San Diego LEGO-Con,” visitors will discover product reveals across beloved franchises, celebrity appearances, hands-on building activities, in-booth signings and exclusive swag and giveaway items, all packaged up in a convention-inspired booth design that pays homage to Comic-Con’s unique style. Attendees can celebrate the enduring cultural relevance of Comic-Con through the imaginative lens of the LEGO brand from Thursday, July 24 to Sunday, July 27 at booth #2829 in Hall H.
“This year at San Diego Comic-Con, we wanted to celebrate this incredible convention and its fans in a way that’s never been done before,” said Beth McKenna, Head of U.S. Marketing at the LEGO Group. “San Diego Comic-Con embodies the spirit of play and imagination through fandom. ‘San Diego LEGO-Con’ is our love letter to SDCC as a cornerstone of fandom culture, having exhibited here since 2003. Ultimately, we believe that booth visitors will be able to see themselves and their experiences reflected in the diorama, all while experiencing everything else our brand has to offer at SDCC 2025.”
Explore “San Diego LEGO®-Con” at SDCC
At “San Diego LEGO-Con,” attendees are invited to explore a one-of-a-kind, con-within-a-con experience with a booth design that captures the distinctive aesthetic of Comic-Con. Specially designed banners and custom life-sized LEGO builds give attendees an immersive backdrop for memorable photo opportunities. Features of the booth include:
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An awe-inspiring SDCC diorama centerpiece featuring the San Diego Convention Center recreated entirely in LEGO® bricks. Made with over 200,000 brick elements and crafted over the course of more than 1,500 hours, the diorama celebrates Comic-Con’s 54+ year history and unique culture. Guests are invited to discover the iconic Comic-Con moments and hidden LEGO easter eggs woven throughout. From major annual events to nods to Comic-Con lore and callbacks to past LEGO booths, eagle-eyed fans will discover surprises and be able to see themselves and their experiences reflected in the build.
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A build-your-own booth experience where guests are invited to build their own creative exhibitor “booths” out of LEGO bricks. At the end of each day, the builds may be added to blank spots on the San Diego Convention Center diorama.
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An EXCLUSIVE “San Diego LEGO-Con” guidebook packed with custom LEGO content is available at the front desk for anyone who visits the booth.
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A “LEGO Side Quest” Mobile Scavenger Hunt across the convention show floor invites attendees to complete photo-based tasks and fun riddles. Each day,
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one lucky participant will win the daily grand prize, with an additional 20 randomly selected participants, who complete these tasks, scoring a premium swag pack featuring exclusive LEGO® product.
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Product displays featuring new sets from popular franchises, including never-before-seen releases that celebrate beloved worlds, inviting enthusiasts to build on their passions for their favorite fandoms.
CORONADO, Calif. (KGTV) – Everyone from NASCAR officials to the drivers to those who serve on Naval Base Coronado is beaming with excitement, waiting to kick the tires and light the fires this race weekend for NASCAR San Diego Weekend.
“Fans can expect one incredible time. History is being made this weekend,” Matt Humphrey, Sr. Director of Track Communications for NASCAR, said.
The racing track is up at Naval Base Coronado.
“It’s been amazing from seeing the bones of the track going up to driving the track, going to work in the morning. It’s incredible,” Seaman Naylei Fausto of the U.S. Navy said,
And now it’s time to race.
The NASCAR San Diego weekend is officially underway, with the first event held at an active military base.
“They’re going to be able to see a lot of what NASCAR is about with all the different fan displays, the kids’ zone, all the different activations from our partners around, but most importantly, they’re going to see the United States Navy showcased in the best form possible,” Humphrey said.
One of those sailors, Seaman Fausto, who is a lifelong NASCAR fan, never thought she’d see her station transformed into a NASCAR track, let alone any base.
“Joining the Navy, I thought I was going to be out taking pictures and doing Navy-related things, and now I get to work with NASCAR, which is just amazing and it’s fulfilling my inner child,” Fausto said.
Those behind the wheel say that, in their experience, there’s nothing like this event.
“It’s definitely a once-in-a-lifetime opportunity. I think we’ve had some opportunities. We did the street course in Chicago for the last couple of years,” Cody Ware, NASCAR Driver, said. “But to show up here, getting the opportunity to race on an active military base just for the US Navy and NASCAR to be able to work together to put the show on is really incredible.”
There will be a Truck Series race starting at 4 p.m. on Thursday. On Saturday, that’s when the NASCAR O’Reilly Auto Parts race will be happening. That begins at 2 p.m. This is the second tier of NASCAR races where drivers hone their skills, looking to get into the top level of the NASCAR circuit. Sunday is the main race with the NASCAR Cup Series happening at 1 p.m.
While it’s incredible to host NASCAR at the naval base, NASCAR officials hope people plan ahead to avoid the painful process of getting to the track.
“But if you do not have that government-issued photo ID or passport, you’ll be turned away. So very important that you bring that. But then bring your patients, come early,” Humphrey said. “If you think it’s going to take a half hour to get here, add an extra 30 to 40 to even 60 minutes on top of that; just to give yourself enough time to get over the bridge to make sure you get through the gates, get through security.”
Humphrey added that NASCAR is working together with local, state and federal agencies to make sure traffic is moving smoothly, and everyone is getting into the race and having fun.
San Diego County will be the center of NASCAR nation this weekend, with fans flocking to Naval Base Coronado for three days of events.
This is the first-ever Cup race held in San Diego County and the NASCAR community is also presenting it as its way of celebrating the 250th anniversary of the U.S. Navy.
Tickets are completely sold out, but locals can still get in on the fun at various event and activities taking place across the region.
Here’s what to know about this one-of-a-kind weekend in San Diego. Full coverage of NASCAR San Diego Weekend can be found at sandiegouniontribune.com/tag/nascar.
What is NASCAR San Diego Weekend?
The three-day event begins with Friday’s Craftsman Truck Series race, continues with an O’Reilly Auto Parts series race on Saturday and wraps Sunday with the Anduril 250.
Grandstands with a capacity for 40,000 fans have been erected, with another 10,000 spectators expected to occupy standing areas around the grounds.
Here’s a turn-by-turn look at Naval Base Coronado’s race circuit
When is it taking place?
Parking lots, which are on base, open each day at 7 a.m. and gates open at 9 a.m.
The Craftsman Truck Series takes place Friday at 4 p.m. The O’Reilly Auto Parts series race blasts off at 2 p.m. Saturday. The main event, NASCAR Cup Series Race, happens Sunday at 1 p.m.
A race-by-race look at NASCAR’s San Diego Weekend
Each day will also feature entertainment, driver Q&As and other activities.
Where is it?
Naval Base Coronado will host the weekend’s activities. All fans in attendance must carry a valid government-issued photo ID at all times.
Going to this weekend’s NASCAR races in Coronado? Here’s what you need to know
All event parking will be located on Naval Base Coronado. There is no event parking available within the city of Coronado.
Who is racing?
Shane Van Gisbergen, Tyler Reddick, Mike McDowell, Chase Elliott and Ty Gibbs are just a few of the names to expect this weekend. A full lineup can be found at nascarsandiego.com/nascar-san-diego-mission-lineup.
These 13 Cup racers could all win Sunday’s Anduril 250 in Coronado
How to watch on TV:
Craftsman Trucks Series race: 4 p.m. Friday on Fox Sports 1
O’Reilly Auto Parts Series race: 2 p.m. Saturday on The CW
NASCAR Cup race: Sunday at 1 p.m. on Prime Video
Local events:
San Diegans have a range of options for getting in on the fun of NASCAR weekend in Coronado, including meet and greets with drivers, watch parties and fan zones.
Your guide to fan events during NASCAR San Diego Weekend
More coverage:
CORONADO, Calif. (FOX 5/KUSI) — Final preparations are underway for NASCAR’s historic race weekend at Naval Base Coronado, where stock cars will compete on an active military installation for the first time in the sport’s history.
Crews, race teams, military personnel, first responders and event staff spent Thursday putting the finishing touches on the temporary road course as thousands of fans prepare to descend on the base for the inaugural event.
“The countdown is on,” as organizers work to transform portions of the installation into a race venue unlike any NASCAR has hosted before.
“It’s a very proud moment for NASCAR and myself and my company for being part of it,” said Jordan Litchko, a NASCAR production partner with ignition production. “It’s the America 250, so what a year to celebrate and be here on the naval base.”
Officials say the event marks the first time a NASCAR national series race has been held on a military base, bringing one of America’s most recognizable motorsports directly onto a working military installation.
Unlike traditional oval tracks, competitors will tackle a temporary road course built specifically for the event.
“It’s a road course race, which adds way more excitement, so it’s going to be ultra challenging,” Litchko said.
Thursday’s preparations included long lines of team members, vendors, staff and emergency personnel picking up credentials and completing security and base access requirements ahead of race weekend.
Meanwhile, drivers and crews got their first close look at the unique layout, which winds through portions of the base and presents a challenge far different from a conventional speedway.
With large crowds expected throughout the weekend, organizers are encouraging fans to plan ahead and allow extra travel time. Traffic delays are anticipated around Naval Base Coronado and nearby access points as spectators arrive for the event.
After months of planning and construction, the wait is nearly over.
On Friday, engines will roar to life aboard Naval Base Coronado, marking a milestone moment for NASCAR and creating a new chapter in the sport’s history. By the weekend’s end, fans will witness a race unlike any ever held before — stock cars competing on a military base in the heart of San Diego.
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