Montana
Montana Athletes Accept NIL Compensation to Endorse Jon Tester
Roughly two weeks ago, news surfaced that a largely unknown Montana political group, Montana Together, had contacted University of Montana athletes offering NIL compensation in exchange for a social media endorsement of incumbent Democratic senator Jon Tester. Athletes at the University of Montana were offered NIL deals ranging from $400 – $2,400, depending on services provided, to produce scripted or unscripted social media videos supporting Tester and his policies.
Montana Together is not affiliated with the Jon Tester campaign, which has publicly stated that it was unaware of the activist group’s behavior. The senator currently trails Republican challenger Tim Sheehy by as much as 8% in a race that will likely affect which party holds control of the Senate for the next two years.
According to Federal Campaign Laws, political candidates can pay for endorsements as long as they are publicly disclosed. Since Montana Together is a separate entity from the Tester campaign, the value of these endorsements does not need to be transparent; however, any social media engagement of this nature must be marked as a paid promotion to comply with FTC guidelines.
The Montana Together NIL campaign was shared with student-athletes via the Grizzlies athletic department in what has been noted as standard NIL practice by the university. According to a statement by University of Montana Senior Associate Athletic Director of Student Affairs and Compliance and Senior Woman Administrator Jean Gee to the school’s independent newspaper, The Montana Kaimin, “It’s not my job, necessarily, to verify the legitimacy of an organization that’s coming to us to pass on an opportunity… This is part of the new NIL world for our student athletes, that you have to become an informed person.”
The offering has appeared to polarize Montana student-athletes. The story gained traction when track athlete Lily Meskers leaked details of the NIL campaign to media outlets and launched a strong-worded statement to Fox News about Jon Tester’s platform and the Montana Together NIL campaign. Two women’s soccer team players, Taij’a Anderson and Riley Carolan, have entered into a NIL partnership with Montana Together and created Instagram videos supporting Tester. Both videos have been marked as paid promotions.
Without a doubt, Montana Together’s NIL campaign raises novel moral and ethical questions about NIL and political endorsements. While we all have political tilts, I implore readers to engage with this dilemma from an agnostic viewpoint. It could have just as quickly been a Republican, Libertarian, Green, or Independent political group engaging in NIL payment for endorsement. Here are my summations of two common perspectives.
Positive: The Montana Together NIL offering has the potential to bring about positive change in the political landscape. It encourages Democratic-leaning athletes to engage in the civic process, become more educated and informed about their political opinions, and, as people of high influence in their communities, inspire other younger people to get out and participate in the electoral process. This practice is viewpoint-neutral and does not hurt any political party or viewpoint, as every group can leverage NIL for endorsement.
While some athletes may only share the candidate’s opinions to receive money, the net impact is positive, as it encourages a population that traditionally has low voter turnout to become more engaged. Nothing about the endorsements is deceptive, as they have been clearly and conspicuously marked as “paid promotion.”
Negative: Even with disclosure practices in place, financial coercion to endorse a candidate raises ethical and moral concerns. Athletes, especially non-revenue athletes at a school like the University of Montana, are not rolling in cash in the way the media often likes to paint college athletes in the NIL era. Less than 2% of NCAA athletes receive full scholarships and, due to vigorous sports schedules, do not have the same freedom to work as non-athlete peers. Students athletes are often susceptible to financial coercion and these offers can entice athletes to compromise their political beliefs for their monetary well-being.
Non-campaign-related activism groups, like Montana Together, are not mandated to disclose the payment value for an endorsement. This leads to a lack of transparency for viewers, even if the post itself is disclosed. Increased commercialism of campaign endorsements also likely hurts voters, as it is seen as inauthentic and can dilute the meaning of bona fide endorsements without financial compensation. This NIL practice helps propagate financial influence on elections. It utilizes political funding to influence public opinion by targeting a susceptible population of people with relatively high influence and small bank accounts.
NIL continues to have implications that span far beyond the field. Montana Together’s campaign continues to remind all of those who follow college sports just how novel the NIL industry is and how much gray area continues to be created through boundary-pushing NIL concepts.
KALISPELL, Mont. — Country music star Walker Hayes will headline the 2026 Northwest Montana Fair concert, opening the Northwest Montana Fair & Rodeo in Kalispell.
Hayes is scheduled to perform Wednesday, Aug. 12, 2026, at the Flathead County Fairgrounds. The 2026 Northwest Montana Fair & Rodeo runs Aug. 12-16.
Hayes is known for hit songs including “Fancy Like,” “AA,” and “You Broke Up With Me.”
“We are thrilled to bring Walker Hayes to the Northwest Montana Fair,” said Sam Nunnally, Manager of the NW Montana Fair & Rodeo. “Our goal each year is to create unforgettable experiences for our community and visitors, and this concert will be a highlight of the 2026 Fair.”
Tickets for the Walker Hayes concert will be available through the Northwest Montana Fair website at nwmtfair.com.
The Northwest Montana Fair & Rodeo welcomes more than 80,000 guests annually and is one of the largest summer events in the region, featuring concerts, PRCA ProRodeo action, carnival rides, exhibits, food vendors, and family entertainment.
BOZEMAN — Aaron Flint and Al Olszewski, Republican candidates for Montana’s Western District U.S. House race, squared off Tuesday in their party’s only scheduled debate before the party primary.
The two debated for about 90 minutes at Bozeman’s Calvary Chapel before an audience of about 120 people. Bozeman anchors Gallatin County, which is second in Republican votes only to Flathead County within the 18-county district.
Natural resource jobs, affordable housing and U.S. military attacks on Iran dominated the discussion. Each question drew 12 minutes of response. Both men called for an end to stock trading by members of Congress, and for federal budgets to be passed on time through regular procedures.
The Montana GOP sponsored the debate. Candidate Christi Jacobsen, Montana’s secretary of state, was unable to attend, according to state Republican Party Chair Art Wittich. State Senate President Matt Regier moderated.
Among the highlights: Flint mentioned no fewer than eight times that he is endorsed by President Donald Trump. Olszewski mentioned Trump by name only a couple of times.
Never too far from Flint’s talking points were “far-left socialists,” whom he credited for “gerrymandering” the Western House District (which has delivered comfortable wins for Republicans since first appearing on the ballot in 2022). The 2026 election cycle was the target of Democrats on the state’s districting commission, Flint said. (Both Democrats on the commission that drew the district in 2021 voted against its current configuration.)
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The near faux pas of the night came during Olszewski’s discussion of good-paying jobs in trades and natural resources: “Trades jobs, natural resource jobs, you know, high-dollar, white-collar jobs, our remote workers who have moved into Montana, and we’ve adapted an economy around them. You know, these are the people, and those are the jobs that will bring our kids home, those high-paying white-collar jobs, or a good natural resource job in western Montana, in one of those mines, or, you know, you know, a sawyer or a hooker” — big pause — “as in timber, not the other way around.”
The line that didn’t land: Flint tried and failed to get audience applause for the 2024 defeat of Democratic U.S. Sen. Jon Tester by Republican Sen. Tim Sheehy — an unseating Flint campaigned for.
“How many of you out there are so glad that we finally got rid of the flip-flop, flat-top liberal senator, Jon Tester? How many of you are so glad we finally did that?”
After a silence, Flint explained to people watching the debate on Facebook that the audience was just being polite.
“They’re waving because we can’t have disruptions. See, they’re good rule followers here in the Republican Party,” Flint said.
Asked how to alleviate Montana’s housing affordability crisis:
Olszewski: “The only way you can afford an expensive house is you’ve got to have a job that pays good money. Tourist jobs provide rent and roommates. Trades jobs, natural resource jobs, high‑dollar white‑collar jobs … those are the jobs that will bring our kids home.” Dr. Al, as Olszewski is widely known, said Wall Street investment buyers are distorting housing prices and the federal government has weakened the dollar.
Flint: “Thirty percent of the cost of a home is all due to red tape and regulations … It costs $100,000 to build a home before you even put a hole in the ground.”
Flint said reviving Montana’s timber industry would lower home values and added, “I support President Trump’s ban on these big Wall Street firms buying single-family homes. I think that’s something that we’ve got to get across the finish line.”
“We can deliver when it comes to making the Montana dream affordable again by delivering affordable housing. But another piece is promoting trades and trades education to build up our workforce.”
Asked how Congress should respond to the Iran conflict:
Olszewski: “I supported our president with what happened in Venezuela. There’s a $25 million bounty on basically someone that was killing our people through drugs, right? I’m not so happy with what’s going on in the Iran war. I’m not a warrior. I’m a physician from the military that fixed military people … What my perspective is, is that countries can win wars, but people do not. They don’t come back.” Olszewski said Congress will have to decide whether to authorize further use of military force and set terms in about 10 days.
Flint: “Let me just say this. We are sick and tired of these forever wars, and we do not want to see a long-term boots-on-the-ground Iraq-style nation-building exercise, and I think President Trump shares that mission as well. Let me also say this about Iran. First off, [former Venezuelan President Nicolás] Maduro is behind bars. [Iran’s Supreme Leader Ayatollah Ali] Khamenei is dead, but the far-left socialists are on the march in Montana.”
Asked about reforming Congress:
Olszewski: “What our congressmen and congresswomen have to understand is that if you’re in the House, the House belongs to the people, and they need to, first and foremost, represent you, not themselves, not special interests. It’s not about sound-bites. It’s about actually getting work done and governing.” Olszewski said the House needs to pass a budget based on 12 agency appropriations bills before the end of each federal fiscal year, a process known as “regular order.”
Flint: “We need to return to regular order and get single-subject bills and get these appropriations bills done one by one. If they can’t get a budget done, they shouldn’t get paid. And we need a ban on congressional stock trading. Because I think part of the reason why the American people are so frustrated with Congress right now is because … they believe that Congress is so useless, because we’ve got some of these politicians back there that are getting rich off the backs of taxpayers.”
Neither candidate offered a plan for cutting taxes, once a staple of Republican platforms. Both supported reductions in federal spending without identifying particular cuts.
Voting in Montana’s 2026 primary election begins May 4 and ends June 2.
POLSON, Mont. — Two motorcyclists crashed on Highway 35 near Polson after failing to negotiate a left-hand curve, leaving one man dead and another hospitalized, according to the Montana Highway Patrol.
Two motorcycles were traveling southbound on Highway 35 when both drifted into a guardrail. Both drivers were separated from their motorcycles and ended up on the other side of the guardrail.
A 58-year-old Polson man was confirmed dead at the scene. The second driver, a 45-year-old man, also from Polson, was taken to the hospital with injuries.
Alcohol is a suspected factor in the crash, according to the Montana Highway Patrol.
The crash is under investigation.
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