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Hawaii basketball becomes first in NCAA to don NIL patches on practice jerseys

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Hawaii basketball becomes first in NCAA to don NIL patches on practice jerseys


The University of Hawaii has unveiled a groundbreaking Name, Image, and Likeness (NIL) initiative by introducing a new jersey patch program for its men’s basketball team.

The program, featuring patches on the practice jerseys of all team members, marks the first instance of a sponsored patch appearing on an NCAA jersey in the NIL era.

The initiative, made possible through Hawaii’s partnership with The Brandr Group, ensures that all 15 members of the men’s basketball team will sport patches on their practice jerseys representing the Rainbow Collective, the university’s NIL collective that supports student-athletes. These jerseys will be worn during media appearances and regular practice routines.

While NCAA regulations prohibit sponsored patches on game uniforms, they do allow such patches on apparel worn during workouts, training sessions, and practices. Research suggests that top-tier college football and basketball programs could generate substantial additional revenue from sponsorships for in-game jerseys and uniforms.

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The practice jersey patch program adheres to NCAA regulations, university policies, and state laws, offering new revenue opportunities for both student-athletes and institutions.

The Kawazoe Group, a prominent hotel and hospitality company in Hawaii, funded the opportunity for the Rainbow Collective.



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Hawaii suffers first defeat of the season against Loyola Chicago | Honolulu Star-Advertiser

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Hawaii suffers first defeat of the season against Loyola Chicago | Honolulu Star-Advertiser




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2026 Sony Open field is announced. See who’s playing in Hawaii

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2026 Sony Open field is announced. See who’s playing in Hawaii


The Sony Open in Hawaii has the honors of being the kickoff event to the 2026 PGA Tour season after the cancellation of The Sentry at Kapalua this season.

Instead of Maui, the Tour debuts in Honolulu on the island of Oahu, Jan. 15-18, at the Seth Raynor-designed Waialae Country Club, where Nick Taylor prevailed in a playoff over Nico Echavarria last year.

Among the changes this season is the field size, which was reduced from 144 to 120, and, there is no longer is a Monday qualifier offering four spots. Will that help with pace of play? Stay tuned.

The field includes the following notables in addition to Taylor and Echavarria: Daniel Berger, Keegan Bradley, Michael Brennan, Corey Conners, Tony Finau, Chris Gotterup, Brian Harman, Russell Henley, Billy Horschel, Robert MacIntyre, Collin Morikawa, Adam Scott, Jordan Spieth, Sahith Theegala, Gary Woodland and 62-year-old Vijay Singh.

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Here’s the full field for the Sony Open, which will be live on Golf Channel all four days as well as NBC with early-round coverage on Saturday and Sunday.

This year’s Sony purse is $9.1 million and the winner also will receive 500 FedEx Cup points. 



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Hawaii Pacific basketball teams split with Menlo | Honolulu Star-Advertiser

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Hawaii Pacific basketball teams split with Menlo | Honolulu Star-Advertiser




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