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Hawaii basketball becomes first in NCAA to don NIL patches on practice jerseys

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Hawaii basketball becomes first in NCAA to don NIL patches on practice jerseys


The University of Hawaii has unveiled a groundbreaking Name, Image, and Likeness (NIL) initiative by introducing a new jersey patch program for its men’s basketball team.

The program, featuring patches on the practice jerseys of all team members, marks the first instance of a sponsored patch appearing on an NCAA jersey in the NIL era.

The initiative, made possible through Hawaii’s partnership with The Brandr Group, ensures that all 15 members of the men’s basketball team will sport patches on their practice jerseys representing the Rainbow Collective, the university’s NIL collective that supports student-athletes. These jerseys will be worn during media appearances and regular practice routines.

While NCAA regulations prohibit sponsored patches on game uniforms, they do allow such patches on apparel worn during workouts, training sessions, and practices. Research suggests that top-tier college football and basketball programs could generate substantial additional revenue from sponsorships for in-game jerseys and uniforms.

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The practice jersey patch program adheres to NCAA regulations, university policies, and state laws, offering new revenue opportunities for both student-athletes and institutions.

The Kawazoe Group, a prominent hotel and hospitality company in Hawaii, funded the opportunity for the Rainbow Collective.



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Honolulu City Council adopts nearly $5B budget package | Honolulu Star-Advertiser

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Honolulu City Council adopts nearly B budget package | Honolulu Star-Advertiser




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Gov. Green responds to lawsuit challenging Hawaiian Homes program | Maui Now

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Gov. Green responds to lawsuit challenging Hawaiian Homes program | Maui Now


Department of Hawaiian Homelands.  Photo Courtesy: DHHL

Gov. Josh Green today issued a statement regarding a federal lawsuit challenging the eligibility requirements within the Hawaiian Homes Commission Act.

“The Hawaiian Homes Commission Act was established to address the historic dispossession of Native Hawaiians and reflects a longstanding commitment to them by both the federal government and the state of Hawaiʻi,” said Green.

“This lawsuit threatens that commitment. I have directed the Department of the Attorney General to vigorously defend the Hawaiian Homes program. We will fight this lawsuit with everything we have,” he said.

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The lawsuit was filed by Eric Ryan, an Oʻahu resident who is not Native Hawaiian and tried to apply for a lease, but was denied due to the 50% Native Hawaiian blood quantum requirement, according to Hawaiʻi News Now and court documents published at Courthouse News Service.

The Class Action Complaint argues that the “explicitly ancestry-based requirement” establishes a “permanent government mandate for state officials to engage in outright racial discrimination, perpetuates stereotypes, and limits housing opportunities for most Hawai‘i residents. The blood-quantum requirement thus violates the Equal Protection Clause of the Fourteenth Amendment and the Due Process Clause of the Fifth Amendment to the United States Constitution,” the complaint alleges.

Green said the administration “stands firmly with the Department of Hawaiian Home Lands and the thousands of Native Hawaiian beneficiaries who rely on this program and its promise for future generations.”

Attorney General Anne Lopez also issued a statement saying the state of Hawaiʻi has both a legal and moral obligation to uphold the commitments embodied in the Hawaiian Homes Commission Act.

“This lawsuit seeks to dismantle a program that has provided opportunities, stability and hope to generations of Native Hawaiian beneficiaries,” said Lopez.

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Solicitor General Kalikoʻonālani Fernandes, who has extensive experience handling complex constitutional litigation on behalf of the state, will lead the legal team in defending the state against the challenge.

“We are prepared to vigorously defend the Hawaiian Homes program and the promises it represents,” said Lopez.

Under the Green administration, the Department of Hawaiian Home Lands has accelerated the delivery of homestead opportunities and expanded pathways to homeownership for Native Hawaiian beneficiaries.

In 2025 alone, DHHL offered more than 2,500 lease awards and continues to advance major housing projects, including Hale Mōʻiliʻili on Oʻahu, which will provide 278 affordable rental units for beneficiaries.

“These efforts reflect the administration’s commitment to reducing wait times, strengthening Native Hawaiian communities and fulfilling the promise of the Hawaiian Homes Commission Act,” according to the governor’s announcement.

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Bystander video shows damage after concrete falls at Ala Moana Center

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Bystander video shows damage after concrete falls at Ala Moana Center


HONOLULU (HawaiiNewsNow) – Concrete fell from the exterior of an Ala Moana Center parking structure Monday afternoon near the Kapiolani Boulevard exit, damaging a vehicle.

No injuries were reported.

Security blocked an exit lane as debris scattered across the roadway. Ala Moana Center said they are grateful no one was hurt, and the lane will remain closed while structural engineers and construction professionals assess the damage and make repairs.

Copyright 2026 Hawaii News Now. All rights reserved.

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