Hawaii
Hawaii Bad Tourist Problems On The Brink: What Have We Learned?
Hawaii is clearly beginning what will become a huge transformation in its tourism approach, signaling the end of an era that for six decades was dominated by more hotels, visitors, and construction projects. The islands have long-faced challenges because of what happened, as seen in overtourism that impacts both the environment and the resident population.
As a U.S. state with open borders yet with limited infrastructure and questionable wherewithal, Hawaii remains hard-pressed to know exactly what to do about overtourism.
The shift toward a more sustainable and regenerative tourism model is underway.
Buzzwords, inspired by global trends, are seen in other iconic destinations like those below. These destinations have all focused on creating a more harmonious relationship between visitors and residents, emphasizing responsibility and shared benefits.
Last month, Hawaii Governor Green began tackling pressing issues that will significantly impact Hawaii visitors. One key proposal involves a potential moratorium on Maui vacation rentals by March, aiming to convert around 10% of the existing 27,000 short-term rental units into long-term rentals for Lahaina fire victims.
The governor is determined to implement his climate impact fee.
He is now proposing a $25 fee on hotel or short-term rental check-ins, that would generate $68 million annually for beach preservation and fire prevention. If that doesn’t pass, Green will move towards raising the 18% accommodation tax for hotels and vacation rentals even further.
The complex interplay of these proposals and others that will be forthcoming reflects the ongoing challenges in Hawaii’s visitor, economic, and housing landscapes.
Yesterday’s visitor growth plans have evolved into a visitor value model.
As much as visitors don’t want to hear it, the moves afoot do involve prioritizing quality experiences for both Hawaii visitors and residents over visitor growth. That equates to the high cost of Hawaii vacations persisting.
Efforts to retain and value repeat visitors, however, are still emphasized by some, recognizing their contribution to Hawaii’s tourism legacy. While Hawaii has long been blessed with a high rate of return visitors who require no marketing, it isn’t clear if that trend will continue.
As the islands navigate this journey of transformation, the goal is to embrace sustainable practices and improve the tourist experience while creating a more positive impact on Hawaii communities and the environment.
However, challenges such as the perception of anti-visitor sentiment, which in part stems from overtourism, remain on the agenda without clear-cut answers.
Hawaii doesn’t invest in tourism infrastructure.
There has been virtually nothing done to improve the basic infrastructure that is needed to support high-end, high-quality vacations. Lack of airport and road improvements and beach facilities are just a few of the most obvious examples of that which Hawaii sorely lacks. While rarely mentioned by state officials, this is a problem at odds with their desired high-value tourism model.
Overtourism isn’t Hawaii’s problem alone.
Some of the other iconic world destinations that are dealing with similar overtourism issues are places that Hawaii is watching. They include the following:
Palau.
The Problem: The 500-island nation in the Western Pacific and UNESCO World Heritage site attracts visitors seeking an idyllic tropical escape. But there isn’t enough Palau to go around. So now, their focus has turned to sustainability.
What’s being done: The country introduced the groundbreaking “Palau Pledge” as it faced the strain of an overwhelming surge in tourist numbers and its attempt to encourage responsible travel. Since then, many other global travel destinations have adopted similar approaches to managing overtourism and promoting ethical behavior among visitors. For years, every airline ticket into Palau has included a $100 “Pristine Paradise” green fee.
Amsterdam, Netherlands
The Problem: Over 21 million visitors in a city of fewer than one million residents.
What’s being done: Amsterdam is implementing new measures to preserve its identity and address visitor nuisances. Initiatives include banning cruise ships from the city center, discouraging certain demographics from coming and suggesting alternate, sustainable activities like cycling. Amsterdam’s goal, like Hawaii’s is finding a balance that ensures responsible tourism and benefits both locals and visitors.
Machu Picchu, Peru
The Problem: Over a million annual visitors causing damage to the UNESCO site.
What’s being done: Marked trails, capped daily entrants, and new nearby airport construction. Since 2019, Machu Picchu tourism has become more tightly regulated, and tourists must follow four circular paths on the Inca Trail.
Thailand’s Maya Bay
The Problem: Overcrowded beaches and islands are destroying the bay’s coral reef following years of boats coming in and anchoring.
What’s being done: Maya Bay in Thailand, once plagued by overtourism, witnessed a significant transformation after an environmental rejuvenation project. The bay was closed indefinitely in 2018 due to ecological degradation. It subsequently reopened with improved infrastructure and visitor management.
While closed, more than 30,000 coral pieces were replanted, resulting in revived marine life. Authorities have also implemented strict measures to limit daily visitor count as well as educational initiatives. The success at Maya Bay is considered a model for how to balance tourism and environmental preservation.
Prague, Czech Republic
The Problem: Impact on historic city center due to booming tourism.
What’s being done: “Putting Prague First” is the plan to manage tourism sustainably. Staying in traditional accommodations, avoiding short-term rentals, and traveling respectfully are recommended. Heavily tourism-reliant Prague has had visitors negatively impact residents’ quality of life.
The city’s Strategy for Sustainable Tourism aims to address these issues by balancing economic benefits with Prague’s strategic interests, emphasizing sustainability, residents’ well-being, and cultural preservation. The plan calls for a comprehensive approach involving various stakeholders, including Prague City Hall, City Districts, organizations, residents, and businesses, to maximize positive aspects and minimize the negatives associated with tourism.
Bhutan
The Problem: Low visitor numbers yet concerns about the environmental impact of tourism.
Solution: Bhutan reduced its daily “green” fee from $200 to $100, aiming to revitalize tourism, which is continuing to face challenges, including the fee. Bhutan previously raised its “Sustainable Development Fee” to $200 per night to offset carbon emissions generated by visitors. The government now hopes that the reduced fee, effective for the next four years, will help in generating employment, earning foreign exchange, and fostering overall economic growth.
Venice, Italy
The Problem: Overcrowding and environmental strain.
Solution: Ban on large cruise ships, ticketed timed entry experiment. Suggestions include avoiding popular spots and exploring alternative destinations like Burano and Caorle. Long-challenged by overtourism, tour groups in Venice will be restricted to 25 people, and the use of loudspeakers will be prohibited. Large cruise ships are being banned, and day visitors must obtain passes costing up to €10 per person. Failure to obtain a pass comes with up to a €300 fine. Overnight visitors don’t pay the daily fee as it is already calculated into lodging taxes and fees.
Note: Venice’s green fee is sounding very similar to what Gov. Green last proposed. These new fees are designed to help alleviate the strain of overtourism, but we aren’t clear on exactly how the money will be accounted for and appropriated.
Bali
The Problem: Behavioral issues, overcrowding, and traffic impacting local culture and environment.
Solution: Released “do’s and don’ts” about respect for local customs, behavior at religious sites, and acting responsibly. Bali proposes tourists go to less crowded areas like northern Bali (Buleleng and Karangasem), western Bali (Jembrana), and eastern Bali (Kelungkung). The aim is to diversify tourist options, helping alleviate overcrowding in Southern Bali. New traffic controls and other transport plans are coming to help ease traffic congestion that has long been bad. During the December holidays, five-hour traffic jams occurred heading to and from the airport.
Barcelona
The Problem: Strict licensing laws for short-term rentals, bans on smoking on beaches, and restrictions on night-time noise levels.
Solution: Barcelona has long grappled with overtourism but has now implemented measures to address the problem. The city recently reduced the number of cruise ships docking there from ten to seven. Barcelona also raised the tourist tax from €5.25 to €6.75 per night for guests staying in the best hotels. Suggestions for those heading to Barcelona include considering instead Valencia, another seaside town that’s well-renowned and hasn’t yet reached tourism saturation.
Please share your thoughts on Hawaii overtourism, its new high-value tourism model, and your future travel plans.
Hawaii
Travelers Sue: Promises Were Broken. They Want Hawaiian Airlines Back.
Hawaiian Airlines’ passengers are back in federal court trying to stop something most people assumed was already finished. They are no longer arguing about whether they are allowed to sue. They are now asking a judge to intervene and preserve Hawaiian as a standalone airline before integration advances to a point this spring where it cannot realistically be reversed.
That approach is far more aggressive than what we covered in Can Travelers Really Undo Alaska’s Hawaiian Airlines Takeover?. The earlier round focused on whether passengers had standing and could amend their complaint. This court round focuses on whether harm is already occurring and whether the court should act immediately rather than later. The shift is moving from procedural survival to emergency relief, which makes this filing different for Hawaii travelers.
The post-merger record is now the focus.
When the $1.9 billion acquisition closed in September 2024, the narrative was straightforward. Hawaiian would gain financial stability. Alaska would impose what it described early as “discipline” across routes and costs. Travelers were told they would benefit from broader connectivity, stronger loyalty alignment, and long-term fleet investments that Hawaiian could no longer fund independently.
Eighteen months later, the plaintiffs argue that the outcome has not matched the pitch. They cite reduced nonstop options on some Hawaii mainland routes, redeye-heavy return schedules that many readers openly dislike, and loyalty program changes that longtime Hawaiian flyers say diminished redemption value. They frame these not as routine airline integration but as signs that competitive pressure has weakened in our island state, where airlift determines price and critical access for both visitors and residents.
What is different about this filing compared with earlier debates is that it relies on developments that have already occurred rather than on predictions about what might happen later.
The HA call sign has already been retired. Boston to Honolulu was cut before competitors signaled renewed service. Austin’s nonstop service ended. Multiple mainland departures shifted into overnight red-eyes. And next, the single reservation system transition is targeted for April 2026, a process already well underway.
Atmos replaced both Hawaiian Miles and Alaska’s legacy loyalty programs, and readers immediately reported higher award pricing, fewer cheap seats, no mileage upgrades, and confusion around status alignment and family accounts. Each of those events can be described as aspects of integration mechanics, but together they form the factual record that the plaintiffs are now asking a judge to examine in Yoshimoto v. Alaska Airlines.
The 40% capacity argument.
One of the more interesting claims tied to the court filing is that Alaska now controls more than 40% of Hawaii mainland U.S. capacity. That figure strikes at the core of the entire issue. That percentage does not automatically mean monopoly under antitrust law, but it does raise questions about concentration in a state that depends exclusively on air access for its only industry and its residents.
Hawaii is not a region where travelers have options. Every visitor, every neighbor island resident, and every business traveler depends on our limited air transportation. The plaintiffs contend that consolidation at that scale reduces competitive pressure and gives the dominant carrier far more leverage over pricing and scheduling decisions. Alaska says that competition remains robust from Delta, United, Southwest, and others, and that share shifts seasonally and by route.
Competitors reacted quickly.
While Alaska integrated Hawaiian’s network under its publicly stated discipline strategy, Delta announced its largest Hawaii winter schedule ever, beginning in December 2026. Delta’s Boston to Honolulu is slated to return, Minneapolis to Maui launches, and Detroit and JFK to Honolulu move to daily service. Atlanta also gains additional frequency. Widebodies are appearing where narrowbodies once operated, signaling Delta’s push into higher capacity and premium cabin layouts.
Those moves complicate the monopoly narrative. If Delta is expanding aggressively, one argument is that competition remains active and responsive. At the same time, Delta filling routes Alaska trimmed may reinforce the idea that structural changes created openings competitors believe are profitable, and that markets respond when gaps appear.
What changed since October.
In October, we examined whether the case would survive dismissal and whether passengers could refile. That moment felt more procedural than what’s afoot now. It did not alter flights, fares, or loyalty programs.
This filing is different because it is tied to post-merger developments and seeks emergency relief. The plaintiffs are asking the court to prevent further integration while the merits are evaluated, arguing that each added step toward full consolidation this spring makes reversal less feasible as systems merge, crew scheduling aligns, fleet plans shift, and branding converges.
Airline mergers are designed to become embedded quickly, and once those pieces are fully intertwined, unwinding them becomes exponentially more difficult, which is why the plaintiffs are pressing forward now rather than waiting any longer.
The DOT conditions and the defense.
When the purchase of Hawaiian closed, the Department of Transportation imposed conditions that run for six years. Those conditions addressed maintaining capacity on overlapping routes, preserving certain interline agreements, protecting aspects of loyalty commitments, and safeguarding interisland service levels.
Alaska will point to those commitments as evidence that consumer protections were built into the core approval. The plaintiffs, however, are essentially claiming that those conditions are either insufficient or that subsequent real-world changes undermine the spirit of what travelers were told would remain. That tension between formal commitments and actual experience is at the core of this dispute.
Hawaiian had not produced consistent profits for years.
That is the actual financial situation, without sentiment. Alaska did not spend $1.9 billion to preserve Hawaii nostalgia. It purchased aircraft, an international and trans-Pacific network reach, and a platform it thinks can return to profitability under tighter cost control.
What this means for travelers today.
Nothing about your Hawaiian Airlines ticket changes because of this filing. Flights remain scheduled. Atmos remains the reward program. Integration continues unless a judge intervenes.
However, Alaska now faces a renewed court challenge that points to concrete post-merger developments rather than speculative harm. That scrutiny alone can bring things to light and influence how aggressively future route decisions and loyalty adjustments occur.
Hawaiian Airlines’ travelers have been vocal since the start about pricing, redeyes, lost nonstops, and loyalty devaluation. Others have said very clearly that without Alaska, Hawaiian might not exist in any form at all. Both perspectives exist as background while a federal judge evaluates whether the integration should be impacted.
You tell us: Eighteen months after Alaska took over Hawaiian, are your Hawaii flights better or worse than before, and what changed first for you: price, schedule, routes, interisland flights, or loyalty programs?
Lead Photo Credit: © Beat of Hawaii at SALT At Our Kaka’ako in Honolulu.
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Hawaii
Lawsuit claims Hawaiian-Alaska Airlines merger creates monopoly on Hawaii flights
HONOLULU (HawaiiNewsNow) – An effort to break up the Hawaiian and Alaska Airlines merger is heading back to court.
Passengers have filed an appeal seeking a restraining order that would preserve Hawaiian as a standalone airline.
The federal government approved the deal in 2024 as long as Alaska maintained certain routes and improved customer service.
However, plaintiffs say the merger is monopolizing the market, and cite a drop in flight options and a rise in prices.
According to court documents filed this week, Alaska now operates more than 40% of Hawaii’s continental U.S. routes.
Hawaii News Now has reached out to Alaska Airlines and is awaiting a response.
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Hawaii
Column by Pele Harman: Celebrating Mahina ʻŌlelo Hawaiʻi, bringing Hawaiian language to life at UH Hilo – UH Hilo Stories
At UH Hilo, ʻōlelo Hawaiʻi is not simply a subject taught in classrooms, it is a living language that connects us to this place, to one another, and to the generations who came before us.
This column is by Pelehonuamea Harman, director of Native Hawaiian engagement at the University of Hawaiʻi at Hilo. In her columns, Pele shares Native Hawaiian protocols on the use of ōlelo Hawaiʻi (Hawaiian language), cultural traditions, traditional ways of Indigenous learning, and more. This column is on Mahina ʻOlelo Hawaiʻi (Hawaiian Language Month), celebrated every February to honor the Hawaiian language.
Each year, the month of Pepeluali marks Mahina ʻŌlelo Hawaiʻi, a time dedicated to celebrating and uplifting the Hawaiian language. At the University of Hawaiʻi at Hilo, ʻōlelo Hawaiʻi is not simply a subject taught in classrooms, it is a living language that connects us to this place, to one another, and to the generations who came before us.
While Pepeluali gives us a focused moment of celebration, the Hawaiian language should not live only within a single month. ʻŌlelo Hawaiʻi thrives when it is used every day.
One of the simplest and most meaningful ways to begin is by pronouncing the words we already encounter daily with accuracy and care. Hawaiian is an oral language carried through voice and relationship. When we take the time to say words correctly, we demonstrate respect for the language and for the poʻe (people) who have worked tirelessly to ensure its survival.
Across our own campus, we have opportunities to do this every day.
Let us honor the names of our places by using them fully:
Kanakaʻole Hall, not “K-Hall.” (Formally Edith Kanakaʻole Hall, named after our beloved kumu.)
Waiʻōlino, not “CoBE,” for our College of Business and Economics. (Formally Hānau ʻO Waiʻōlino; waiʻōlino literally means sparkling waters, alluding here to bringing forth waters of wellbeing and prosperity.)
These names are not merely labels for buildings. They carry ʻike (knowledge), history, and meaning. Speaking them in their entirety acknowledges the stories and values embedded within them.
Using ʻōlelo Hawaiʻi does not require fluency. It simply requires willingness. Each of us already knows words we can begin using more intentionally.
Greet one another with aloha.
Express gratitude with mahalo whenever possible.
Small choices like these help normalize Hawaiian language in our daily interactions and strengthen UH Hilo’s identity as a place grounded in Hawaiʻi.
One of the most common questions I am asked is: How do you respond in ʻōlelo Hawaiʻi when someone says “mahalo” to you?
Here are three simple and appropriate responses:
ʻAʻole pilikia — It’s no problem.
He mea iki — It is just a little thing.
Noʻu ka hauʻoli — The pleasure is mine.
There is no single correct answer. What matters most is participating in the exchange and allowing the language to live through conversation.

UH Hilo holds a unique and important role as Hawaiʻi Island’s university. Our commitment to Native Hawaiian success and place-based education calls on all of us to help create an environment where ʻōlelo Hawaiʻi is visible, audible, and welcomed.
You do not need to wait until you feel ready. You do not need to know many words. The language grows stronger each time it is spoken.
So during Mahina ʻŌlelo Hawaiʻi and throughout the entire year I encourage the UH Hilo ʻohana to:
- Use the Hawaiian words you already know.
- Pronounce names and places with intention and care.
- Greet others with aloha.
- Share mahalo often.
Because when we use ʻōlelo Hawaiʻi, we are doing more than speaking words, we are helping to perpetuate and uplift the native language of our home.
E ola ka ʻōlelo Hawaiʻi.
Let the Hawaiian language live.
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