Connect with us

Hawaii

Hawaii Airfare Deals Soar Amid Post-Merger Turbulence

Published

on

Hawaii Airfare Deals Soar Amid Post-Merger Turbulence


As we enter the first full week since Alaska Airlines completed its purchase of Hawaiian Airlines, the landscape of Hawaii air travel has already begun to shift. The beginnings of what future deals and strategies will look like are becoming clearer, and this week is set to be incredibly revealing. Read on for the current airfare savings we found today.

This new reality is a pivotal time in Hawaii travel, akin to when Southwest arrived and began its rapid expansion. Now, we see airlines jockeying for position as they adapt to the merger of Alaska and Hawaiian, alongside the anticipation of Southwest’s next moves.

Alaska/Hawaiian: rapidly establishing dominance.

The Alaska-Hawaiian merger finalized last week has triggered a ripple effect across Hawaii travel. While working towards a single operating certificate will take time (perhaps a year or so), the impact is already being felt.

Alaska Airlines today announced a $1.5 billion financing deal through its MileagePlan frequent flyer program. The funds will, among other things, help pay off debt related to the Hawaiian Airlines acquisition.

Advertisement

In the meantime, Hawaiian Airlines has announced hiring, with noticeable activity here on Kauai, amid signals of the new entity preparing to assert its market presence.

Over the coming months, Alaska/Hawaiian will establish their route and pricing strategies and stake their claim in Hawaii air travel. This could bring many changes as they aim to lead the market.

Southwest Airlines is preparing for major adjustments.

Later this week, all eyes will be on Southwest Airlines as it holds its earnings call, followed by Investor Day on Thursday. It’s widely expected that we will learn which Southwest Hawaii flights will stay and which might be cut, along with other changes that could reveal their evolving strategy.

This will be a significant indicator of their long-term commitment and approach to Hawaii, given their substantial impact since launching service to the islands five years ago.

Legacy airlines: waiting, watching, positioning.

American, Delta, and United Airlines are in somewhat of a holding pattern, waiting to see how Alaska/Hawaiian and Southwest position themselves. The legacy carriers are reassessing their strategies, and we anticipate they will make broader and more decisive moves as this competitive landscape shifts. This comes on the heels of last week’s American Airlines first-class sale, which may have been a way to test the waters and gauge demand in this shifting environment.

Advertisement

Today’s airfare deals: early signals of competition.

We’re starting to see some of the first glimpses of how airlines are positioning themselves in this new phase of Hawaii air travel. Here are some of the most competitive airfares we found available today:

These fares represent a market in flux, with airlines starting to adjust their pricing to stay competitive in the wake of the Alaska-Hawaiian merger. If you don’t see these airfares, they may be gone, as they change rapidly throughout the day.

Conclusion: A new chapter on Hawaii travel starts here.

This is an unprecedented time in Hawaii air travel, and we’re only beginning to see glimpses of how airlines will navigate this landscape. As the Alaska/Hawaiian merger takes shape and Southwest makes crucial announcements later this week, travelers can expect more shifts in fares, routes, and deals. Stay tuned for updates as we continue to track how these changes will unfold.

We found the fares below using Google Flights on September 23 at 11:00 a.m. HST. The fares are one-way and require online booking. They could end at any time.

  • San Diego to Maui: $118 on American, Delta, United Airlines.
  • San Diego to Kona: $103 on Delta, Hawaiian, Southwest, United Airlines.
  • San Diego to Honolulu: $118 on American, United Airlines.
  • San Diego to Kauai: $119-$123 on Delta, Hawaiian, United Airlines.
  • San Jose to Honolulu: $109 on Alaska, Hawaiian, and Southwest Airlines.
  • San Jose to Hilo: $109 on Hawaiian and Southwest Airlines.
  • San Jose to Kona: $101-$105 on American, Hawaiian, and Southwest Airlines.
  • San Jose to Maui: $114 on Alaska, American Airlines.
  • San Jose to Lihue: $129-$133 on Alaska, American, Hawaiian Airlines.
  • Los Angeles to Honolulu: $141 on American, Hawaiian, United Airlines.
  • Los Angeles to Kona: $129 on Hawaiian, United Airlines.
  • Los Angeles to Maui: $134 on American, Delta, Hawaiian, United Airlines.
  • Los Angeles to Lihue: $141 on American, Delta, Hawaiian, United Airlines.

We welcome your input!

Photo of Waikiki skyline.

Advertisement





Source link

Hawaii

No. 3 Rainbow Warriors continue winning ways against No. 6 BYU | Honolulu Star-Advertiser

Published

on

No. 3 Rainbow Warriors continue winning ways against No. 6 BYU | Honolulu Star-Advertiser


The third-ranked Hawaii men’s volleyball team had no problem recording its 11th sweep of the season, handling No. 6 BYU 25-18, 25-21, 25-16 tonight at Bankoh Arena at Stan Sheriff Center.

A crowd of 6,493 watched the Rainbow Warriors (14-1) roll right through the Cougars (13-4) for their 11th straight win.

Louis Sakanoko put down a match-high 15 kills and Adrien Roure added 11 kills in 18 attempts. Roure has hit .500 or better in three of his past four matches.

Junior Tread Rosenthal had a match-high 32 assists and guided Hawaii to a .446 hitting percentage.

Advertisement

UH hit .500 in the first set, marking the third time in two matches against BYU it hit .500 or better in a set.

Hawaii has won seven of the past eight meetings against the Cougars (13-4), whose only two losses prior to playing UH were in five sets.

Advertisement

Hawaii has lost six sets all season, with five of those sets going to deuce.

UH returns to the home court next week for matches Wednesday and Friday against No. 7 Pepperdine.




Source link

Advertisement
Continue Reading

Hawaii

Travelers Sue: Promises Were Broken. They Want Hawaiian Airlines Back.

Published

on

Travelers Sue: Promises Were Broken. They Want Hawaiian Airlines Back.


Hawaiian Airlines’ passengers are back in federal court trying to stop something most people assumed was already finished. They are no longer arguing about whether they are allowed to sue. They are now asking a judge to intervene and preserve Hawaiian as a standalone airline before integration advances to a point this spring where it cannot realistically be reversed.

That approach is far more aggressive than what we covered in Can Travelers Really Undo Alaska’s Hawaiian Airlines Takeover?. The earlier round focused on whether passengers had standing and could amend their complaint. This court round focuses on whether harm is already occurring and whether the court should act immediately rather than later. The shift is moving from procedural survival to emergency relief, which makes this filing different for Hawaii travelers.

The post-merger record is now the focus.

When the $1.9 billion acquisition closed in September 2024, the narrative was straightforward. Hawaiian would gain financial stability. Alaska would impose what it described early as “discipline” across routes and costs. Travelers were told they would benefit from broader connectivity, stronger loyalty alignment, and long-term fleet investments that Hawaiian could no longer fund independently.

Eighteen months later, the plaintiffs argue that the outcome has not matched the pitch. They cite reduced nonstop options on some Hawaii mainland routes, redeye-heavy return schedules that many readers openly dislike, and loyalty program changes that longtime Hawaiian flyers say diminished redemption value. They frame these not as routine airline integration but as signs that competitive pressure has weakened in our island state, where airlift determines price and critical access for both visitors and residents.

Advertisement

What is different about this filing compared with earlier debates is that it relies on developments that have already occurred rather than on predictions about what might happen later.

The HA call sign has already been retired. Boston to Honolulu was cut before competitors signaled renewed service. Austin’s nonstop service ended. Multiple mainland departures shifted into overnight red-eyes. And next, the single reservation system transition is targeted for April 2026, a process already well underway.

Atmos replaced both Hawaiian Miles and Alaska’s legacy loyalty programs, and readers immediately reported higher award pricing, fewer cheap seats, no mileage upgrades, and confusion around status alignment and family accounts. Each of those events can be described as aspects of integration mechanics, but together they form the factual record that the plaintiffs are now asking a judge to examine in Yoshimoto v. Alaska Airlines.

The 40% capacity argument.

One of the more interesting claims tied to the court filing is that Alaska now controls more than 40% of Hawaii mainland U.S. capacity. That figure strikes at the core of the entire issue. That percentage does not automatically mean monopoly under antitrust law, but it does raise questions about concentration in a state that depends exclusively on air access for its only industry and its residents.

Hawaii is not a region where travelers have options. Every visitor, every neighbor island resident, and every business traveler depends on our limited air transportation. The plaintiffs contend that consolidation at that scale reduces competitive pressure and gives the dominant carrier far more leverage over pricing and scheduling decisions. Alaska says that competition remains robust from Delta, United, Southwest, and others, and that share shifts seasonally and by route.

Competitors reacted quickly.

While Alaska integrated Hawaiian’s network under its publicly stated discipline strategy, Delta announced its largest Hawaii winter schedule ever, beginning in December 2026. Delta’s Boston to Honolulu is slated to return, Minneapolis to Maui launches, and Detroit and JFK to Honolulu move to daily service. Atlanta also gains additional frequency. Widebodies are appearing where narrowbodies once operated, signaling Delta’s push into higher capacity and premium cabin layouts.

Advertisement

Those moves complicate the monopoly narrative. If Delta is expanding aggressively, one argument is that competition remains active and responsive. At the same time, Delta filling routes Alaska trimmed may reinforce the idea that structural changes created openings competitors believe are profitable, and that markets respond when gaps appear.

What changed since October.

In October, we examined whether the case would survive dismissal and whether passengers could refile. That moment felt more procedural than what’s afoot now. It did not alter flights, fares, or loyalty programs.

This filing is different because it is tied to post-merger developments and seeks emergency relief. The plaintiffs are asking the court to prevent further integration while the merits are evaluated, arguing that each added step toward full consolidation this spring makes reversal less feasible as systems merge, crew scheduling aligns, fleet plans shift, and branding converges.

Airline mergers are designed to become embedded quickly, and once those pieces are fully intertwined, unwinding them becomes exponentially more difficult, which is why the plaintiffs are pressing forward now rather than waiting any longer.

The DOT conditions and the defense.

When the purchase of Hawaiian closed, the Department of Transportation imposed conditions that run for six years. Those conditions addressed maintaining capacity on overlapping routes, preserving certain interline agreements, protecting aspects of loyalty commitments, and safeguarding interisland service levels.

Advertisement

Alaska will point to those commitments as evidence that consumer protections were built into the core approval. The plaintiffs, however, are essentially claiming that those conditions are either insufficient or that subsequent real-world changes undermine the spirit of what travelers were told would remain. That tension between formal commitments and actual experience is at the core of this dispute.

Hawaiian had not produced consistent profits for years.

That is the actual financial situation, without sentiment. Alaska did not spend $1.9 billion to preserve Hawaii nostalgia. It purchased aircraft, an international and trans-Pacific network reach, and a platform it thinks can return to profitability under tighter cost control.

What this means for travelers today.

Nothing about your Hawaiian Airlines ticket changes because of this filing. Flights remain scheduled. Atmos remains the reward program. Integration continues unless a judge intervenes.

However, Alaska now faces a renewed court challenge that points to concrete post-merger developments rather than speculative harm. That scrutiny alone can bring things to light and influence how aggressively future route decisions and loyalty adjustments occur.

Hawaiian Airlines’ travelers have been vocal since the start about pricing, redeyes, lost nonstops, and loyalty devaluation. Others have said very clearly that without Alaska, Hawaiian might not exist in any form at all. Both perspectives exist as background while a federal judge evaluates whether the integration should be impacted.

Advertisement

You tell us: Eighteen months after Alaska took over Hawaiian, are your Hawaii flights better or worse than before, and what changed first for you: price, schedule, routes, interisland flights, or loyalty programs?

Lead Photo Credit: © Beat of Hawaii at SALT At Our Kaka’ako in Honolulu.

Get Breaking Hawaii Travel News

Advertisement





Source link

Continue Reading

Hawaii

Lawsuit claims Hawaiian-Alaska Airlines merger creates monopoly on Hawaii flights

Published

on

Lawsuit claims Hawaiian-Alaska Airlines merger creates monopoly on Hawaii flights


HONOLULU (HawaiiNewsNow) – An effort to break up the Hawaiian and Alaska Airlines merger is heading back to court.

Passengers have filed an appeal seeking a restraining order that would preserve Hawaiian as a standalone airline.

The federal government approved the deal in 2024 as long as Alaska maintained certain routes and improved customer service.

However, plaintiffs say the merger is monopolizing the market, and cite a drop in flight options and a rise in prices.

Advertisement

According to court documents filed this week, Alaska now operates more than 40% of Hawaii’s continental U.S. routes.

Hawaii News Now has reached out to Alaska Airlines and is awaiting a response.

PREVIOUS COVERAGE



Source link

Advertisement
Continue Reading

Trending