Hawaii
Bad Ass Coffee of Hawaii bolsters marketing team ahead of planned franchise growth
The US coffee chain has appointed former Caribou Coffee Brands Communications Specialist Eleanor Schwartz as Director of Brand Engagement and hired ex-Tropical Smoothie Cafe Brand Marketing Manager Ivy Hanks to lead franchise engagement initiatives
Bad Ass Coffee plans to open an additional 20 stores by the end of 2024 | Photo credit: Bad Ass Coffee of Hawaii
Colorado-based coffee chain Bad Ass Coffee of Hawaii has made two senior marketing appointments to boost franchise engagement.
Eleanor Schwartz has been appointed Director of Brand Engagement, joining Bad Ass Coffee from Minnesota-based coffee chain Caribou Coffee where she had led brand communications since 2022.
She also served as Social Media Manager for Honolulu-based digital marketing agency Wahine Media and previously worked on a Kona coffee farm in Hawaii – experience Bad Ass Coffee said will ‘enrich the brand’s connection to the history of Hawaiian coffee’.
The 31-store coffee chain has also appointed Ivy Hanks as Director of Franchise Marketing. Hanks, who will focus on championing franchise marketing initiatives for both new and existing stores, previously held several marketing and product development roles at QSR franchise Tropical Smoothie Cafe.
The appointments come as Bad Ass Coffee embarks upon a period of planned outlet growth. The coffee chain currently operates across 14 US states and has more than 100 outlets in various stages of development. It expects to open an additional 20 stores and sign agreements for an additional 36 sites by the end of 2024.
“Both Ivy and Eleanor bring proven track records of boosting engagement across other franchise brands to Bad Ass Coffee, and we are excited to see the positive impact that their creativity and strategic thinking will have on the success of our franchisees,” said Scott Snyder, CEO, Bad Ass Coffee of Hawaii.
Founded in Hawaii in 1989, Bad Ass Coffee of Hawaii also retails packaged coffee, tea and branded merchandise via its online website and is expected to launch grocery, hospitality, and specialty retail channels by the end of the year.
Hawaii
Christopher Fujimoto
Hawaii
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Hawaii
Chinatown shops offer Black Friday deals, features local products
HONOLULU (HawaiiNewsNow) – Chinatown businesses are participating in the annual Shop Around event on Black Friday and throughout the holiday season.
The Shop Around features deals on locally-made products and Hawaii-themed merchandise.
Roberta Oaks owns a shop at the intersection of Nuuanu Avenue and North Pauahi Street called Roberta Oaks Hawaii.
It releases new items specifically for Black Friday each year.
“We always love to put out a couple of new things on Black Friday,” Oaks said. “Our bamboo and chartreuse shirt this year will be a great Christmas shirt coming up.”
Local partnerships support event
American Savings Bank sponsors the Shop Around event, which Oak says is helpful for business.
“They’ve sponsored us for a few years now,” Oaks said. “They totally help us get print materials figured out. We’re able to hire a local artist to do our graphics, and then they also sponsor all of the tote bags that we end up giving away to customers on Black Friday.”
Focus on Hawaii-made products
Oaks’ shop features textiles, including aloha shirts, kitchen linens, and pouches, with a gift-with-purchase pouch promotion planned for this year.
The store also carries products from local artists, including blankets, jewelry made in the islands, bags made in Kaimuki, and ceramics.
“I’m really big on supporting local artists and other handmade items,” Oaks said.
She emphasized the importance of supporting Hawaii-made products during the holiday shopping season.
“Made in Hawaii products, it’s so important to support the economy here in the islands,” Oaks said. “We are a very self-contained place. Supporting local made products, keeps jobs local. And shopping small, shopping local really does go a long way.”
The Chinatown Shop Around event runs Black Friday and Saturday, with participating businesses offering deals throughout the holiday season.
Copyright 2025 Hawaii News Now. All rights reserved.
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