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Bad Ass Coffee of Hawaii bolsters marketing team ahead of planned franchise growth

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Bad Ass Coffee of Hawaii bolsters marketing team ahead of planned franchise growth


The US coffee chain has appointed former Caribou Coffee Brands Communications Specialist Eleanor Schwartz as Director of Brand Engagement and hired ex-Tropical Smoothie Cafe Brand Marketing Manager Ivy Hanks to lead franchise engagement initiatives 

Bad Ass Coffee plans to open an additional 20 stores by the end of 2024 | Photo credit: Bad Ass Coffee of Hawaii


 

Colorado-based coffee chain Bad Ass Coffee of Hawaii has made two senior marketing appointments to boost franchise engagement. 
 

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Eleanor Schwartz has been appointed Director of Brand Engagement, joining Bad Ass Coffee from Minnesota-based coffee chain Caribou Coffee where she had led brand communications since 2022.  

She also served as Social Media Manager for Honolulu-based digital marketing agency Wahine Media and previously worked on a Kona coffee farm in Hawaii – experience Bad Ass Coffee said will ‘enrich the brand’s connection to the history of Hawaiian coffee’. 

The 31-store coffee chain has also appointed Ivy Hanks as Director of Franchise Marketing. Hanks, who will focus on championing franchise marketing initiatives for both new and existing stores, previously held several marketing and product development roles at QSR franchise Tropical Smoothie Cafe. 

The appointments come as Bad Ass Coffee embarks upon a period of planned outlet growth. The coffee chain currently operates across 14 US states and has more than 100 outlets in various stages of development. It expects to open an additional 20 stores and sign agreements for an additional 36 sites by the end of 2024. 

“Both Ivy and Eleanor bring proven track records of boosting engagement across other franchise brands to Bad Ass Coffee, and we are excited to see the positive impact that their creativity and strategic thinking will have on the success of our franchisees,” said Scott Snyder, CEO, Bad Ass Coffee of Hawaii. 

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Founded in Hawaii in 1989, Bad Ass Coffee of Hawaii also retails packaged coffee, tea and branded merchandise via its online website and is expected to launch grocery, hospitality, and specialty retail channels by the end of the year. 



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Hawaii Foodbank Kauai provides help for TSA workers – The Garden Island

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Hawaii Foodbank Kauai provides help for TSA workers – The Garden Island






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Kay’s Crackseed: The Manoa shop preserving Hawaii’s favorite childhood snack

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Kay’s Crackseed: The Manoa shop preserving Hawaii’s favorite childhood snack


HONOLULU (HawaiiNewsNow) – If you grew up in Hawaii, a visit to your local Crackseed shop is likely a core childhood memory.

Let’s go holoholo to one of the oldest shops in Honolulu, Kay’s Crackseed.

Any time Lanette Mahelona of Kaneohe is in Manoa, a stop at Kay’s Crackseed is a must!

“I stop by here, and I always grab two pounds of this seedless creamy ume because it’s hard to find on our end of the island, Kaneohe,” said Mahelona.

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Kay’s Crackseed sits in a four-hundred-square-foot shop at Manoa Marketplace.

The original owner, Kay, opened the shop in 1978 and ran it for 18 years.

Mei Chang now runs the shop. Her family took it over in 1996. They’ve been selling an assortment of crack seed and products, which Mei says is a healthy snack in the eyes of the Chinese.

“Yeah, so like the ginger, the Chinese always say it’s Chinese medicine, so they help your motion sickness, the stomach, and even the kumquat,” said Chang. “It’s like honey lime ball, if you catch a cold, sore throat, they help a lot.”

Customers are encouraged to sample the different treats.

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Now working in a crack seed shop isn’t anything new for Chang.

She said these kinds of shops are in common in Taiwan that her grandparents used to sell different kinds of li hing mui.

Chang lived right above her grandparents’ shop and was in the second grade when she started helping them with the business.

“Every day when I finish school first thing open a jar,” said Chang. “I really like the football seed, so every day I eat a football seed for my snack.”

And talk about a full circle moment, her daughter would also help around the Manoa shop.

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Through Kay’s Crackseed, Chang hopes to carry on traditional recipes she learned from her grandparents.

“Crack seed for us is not only the snack, but it’s like childhood memory, yeah, the happiness, so we try to keep doing the tradition. So, all the juice we make here is from our grandpa and grandma’s recipe,” said Chang. “So, a special yeah, secret sauce, so we have some customers that live far away, the other side of the island, drive so far to come here to get the li hing one. The wet li hing mui, the rock salt palm, is really popular.”

“The li hing mui ones are not as sweet, sweet as other places, and it’s soft,” said Crystal Kaluna of Kauai.



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Kolekole Pass cleared for emergency evacuations out of West Oahu

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Kolekole Pass cleared for emergency evacuations out of West Oahu


HONOLULU (HawaiiNewsNow) – The Kolekole Pass is officially allowed to be used as an evacuation route in the event of an emergency on West Oahu.

U.S. military and civilian officials signed an updated official memorandum of understanding Wednesday, opening Kolekole Pass for emergency use.

The first document was signed just prior to July 29, 2025, when Hawaii faced a tsunami warning, and the pass was opened for West Oahu residents to evacuate.

Nearly 500 vehicles made their way through the pass that day as many evacuated the Leeward Coast, officials said.

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Maj. Gen. James Batholomees, U.S. Army Commander, Hawaii, was joined by his counterparts from Joint Base Pearl Harbor-Hickam and the state Department of Transportation officers for Wednesday’s signing.

Batholomees said he took command the day before the tsunami warning.

“The next day, the first order that I had the blessing of giving was in conjunction with the Navy opening the pass during the tsunami,” he said.

Kupuna from the Leeward Coast also attended the signing, saying they were happy for a much-needed secondary route in the event that Farrington Highway is shut down.

Leeward Coast resident William Aila recalled when Farrington Highway was closed for 11 days due to Hurricane Iwa in 1982.

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“We need an opportunity to bring in first aid, to bring in food, and to bring in other emergency supplies,” said Aila.

Officials say they are committed to conducting a mass evacuation rehearsal using Kolekole Pass every year.

Ed Sniffen, director of the state Department of Transportation, said it’s the key to a successful activation to use the route.

“The road is safe,” said Sniffen. “When we rode through this, and we did this twice with large operations, the road is safe.”

He added, “That being said, there are improvements that we still want to make.”

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HDOT continues to work with the U.S. Army and U.S. Navy on upgrading the roadway, which may total $20 million in improvements.



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