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Craft breweries tap suburbs south of Denver to succeed in challenging market

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Craft breweries tap suburbs south of Denver to succeed in challenging market


Since the founding of Parker’s Downhill Brewing in 2017, owners Jake Minturn and Doug Hyndman always planned to expand to multiple locations. By then, the craft beer market had matured enough the duo felt they couldn’t rely on the production and distribution model. Instead, they tried to build a welcoming space — and one with a vibe that could be replicated in new places.

After years of searching, Minturn and Hyndman finally found their ideal spot. Downhill Brewing’s second location in Greenwood Village opened at 9672 E. Arapahoe Road at the beginning of February in the former home of Peak View Brewing Co. Acquiring the defunct brewery afforded Minturn and Hyndman a turnkey spot that was close enough to their original location to leverage brand recognition, but far enough away so as not to cannibalize sales, they explained.

“We looked around everywhere kind of south metro,” Minturn said. “It came down to, for us, the feel of the taproom, location, traffic, (and) space. We weren’t dead set on Greenwood Village, it just ended up that Peak View was the ideal candidate we were looking for.”

Downhill Brewing co-owners Jake Minturn, left, and Doug Hyndman at Downhill Brewing in Greenwood Village on Wednesday, Feb. 28, 2024. (Photo by Andy Cross/The Denver Post)

As craft breweries look for opportunities for growth amid a market downturn, they’re often finding themselves in the suburbs south of Denver where development is booming and residential communities are flourishing. A recent wave of brewery expansions includes legacy beer companies and newer producers who say there are untapped customer bases in these markets that they can serve with slightly less competition compared to the rest of the Front Range. Though the business climate remains challenging, one brewery’s demise means another’s chance to reach new drinkers in a fiscally sound way.

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The migration of breweries south makes sense to Martin Saylor, managing director at Evergreen-based 1stWest Mergers and Acquisitions, which facilitates beer business valuations and sales.

North of the Mile High City, pioneers like Avery Brewing Co. in Boulder, Left Hand Brewing Co. in Longmont, and New Belgium Brewing Co. and Odell Brewing Co. in Fort Collins helped lay the foundation for the craft beer movement. That region was once considered the Napa Valley of beer, Saylor said. And by that comparison, the suburbs south of Denver could be considered deserts — albeit, deserts full of Millennial parents who were raised on craft beer.

In recent years, beer sales have lost market share to other alcohol options like spirits. And since Gen Z isn’t picking up pints like previous generations, it seems like a sound strategy to “follow the dads,” Saylor said. “You gotta fish where the fish are. As the population and demographic expands and is pushing south, it just makes sense to be there.”

Plus, Saylor added, vacant downtown office buildings, high rent prices and a growing homeless population make Denver less attractive to some small business owners.

Patrick Crawford, co-founder of Denver Beer Co., has also noticed the shift in locals’ daily routines. Many commuters now work from home, so while downtown Denver is quieter than it has historically been, “the suburbs have become a little more lively,” Crawford said.

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In December, the brewery opened its fifth location in downtown Littleton after taking over the space from another beer maker that closed. Residents there bring the whole family in the evenings, Crawford said. To cater to that demographic, Denver Beer Co. expanded its food menu there to include flatbread pizzas.

“There’s opportunities to capture the people who used to come downtown and drink beer in the Denver Beer Co. beer garden at 4 o’clock after working,” he said.

Denver Beer Co. opened its fifth location in downtown Littleton at the end of 2023. Because locals are working from home more and commuting to the city less, co-founder Patrick Crawford saw an opportunity to cater to drinkers and their families closer to where they live. (Provided by Denver Beer Co.)
Denver Beer Co. opened its fifth location in downtown Littleton at the end of 2023. Because locals are working from home more and commuting to the city less, co-founder Patrick Crawford saw an opportunity to cater to drinkers and their families closer to where they live. (Provided by Denver Beer Co.)

For many, like John Winter, president of Lone Tree Brewing Co., the price of available real estate was the primary decision driver in where to put down roots. Winter spent the better part of three years scouring the Front Range in search of a second location. New builds and buildings in planning fetched a premium price tag everywhere he looked.

So when Barnett & Son Brewing Co. in Parker decided to tap out, Winter jumped at the opportunity to take over the company’s space. Winter closed on the deal in late February and opened the new Lone Tree Brewing Co. on March 1. Why does he feel confident his business can succeed where another one didn’t?

“Between Lone Tree and Parker, there’s a great deal of residential that’s going in,” Winter said. “There’s still growth potential here. I think so much of the inner city within the Denver metropolitan area, while still there is selective building going on, this has still got land and available opportunities there as communities are built out.”

While now might seem like an inopportune time to expand, Saylor expects to see continued consolidation among breweries that have been over-leveraged since the industry’s heyday of seemingly endless growth. Businesses that are financially ready to strike can seize the moment with the freeing up of brewery real estate.

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Living the Dream Brewing Co. opened in 2014 in Littleton. It recently relocated to Highlands Ranch where it can provide a more comfortable taproom experience and keep thirsty regulars coming back for happy hour. (Provided by Living the Dream Brewing Co.)
Living the Dream Brewing Co. opened in 2014 in Littleton. It recently relocated to Highlands Ranch where it can provide a more comfortable taproom experience and keep thirsty regulars coming back for happy hour. (Provided by Living the Dream Brewing Co.)

In today’s market, locating a brewery within a residential area is a surefire way to build a robust well of customers, especially in the suburban sprawl where competition is less concentrated. Pedestrian-friendly brewery districts used to be a boon for business, but drinking habits have changed, said Jason Bell, founder of Living the Dream Brewing Co.

“People aren’t going to check out five breweries this weekend, but they are still going to their local spot,” Bell said.

Creating a comfortable taproom environment is the best way to ensure people return for another happy hour, he added. That’s why after a decade in its original home in Littleton, Bell needed to move his brewery, which lacked heat and air conditioning. He settled on Highlands Ranch where Grist Brew Co. was vacating two separate facilities, including a brewery and a small bar that only serves residents in Littleton’s Sterling Ranch. Both opened at the beginning of the year.

Moving to Highlands Ranch enabled Living the Dream to remain close to its core consumer base while also upgrading the taproom experience. Though the brewery downsized in terms of square footage, it’s now able to grow its onsite guest capacity and become more operationally efficient — both of which are essential for survival, Bell said.

“The breweries that have managed to really get a good foothold in their community are the ones that can ride this out,” he said.

Great Divide Brewery & Roadhouse opened its first location in Castle Rock in 2020. The concept has been so successful, it expanded with a second outpost in Lone Tree in Feb. 2024. A third one is set to open in Lakewood by the end of the year. (Provided by Electra Productions)
Great Divide Brewery & Roadhouse opened its first location in Castle Rock in 2020. The concept has been so successful, it expanded with a second outpost in Lone Tree in Feb. 2024. A third one is set to open in Lakewood by the end of the year. (Provided by Electra Productions)

When Brian Dunn opened Great Divide Brewing Co. in Denver in 1994, it was one of about 30 breweries in the state. Today, Dunn has roughly a dozen craft breweries as neighbors between Great Divide’s outposts in Lower Downtown Denver and the River North Arts District.

Dunn partnered with Vibe Concepts to open Great Divide Brewing & Roadhouse in Castle Rock in 2020. A longtime resident of central Denver, Dunn doesn’t see the allure of moving to the suburbs. But he can’t deny the business prospects there.

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Great Divide’s Castle Rock location, which includes a full-service restaurant, “exceeded our expectations,” Dunn said. So when Vibe Concepts approached him about opening a second one in Lone Tree, he was on board. The new Great Divide Brewing & Roadhouse opened on Feb. 22. A third location is expected to open in Lakewood by the end of the year.

“Castle Rock is just booming, absolutely booming. The south part of Denver is booming as well,” Dunn said. “It’s an area we could stand to build our name awareness.”

From an operational standpoint, labor costs are lower in suburban markets due to minimum wage requirements, said Robert MacEachern, Denver Beer Co.’s CEO. That’s an important consideration as the company plans further expansion. MacEachern said details of a  forthcoming location will be announced this summer.

“We’re looking forward to continuing our growth and south is definitely a direction we’re heading,” he said.

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Colorado No Kings protests draw crowds across Denver, state

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Colorado No Kings protests draw crowds across Denver, state


Carol Swan went to her first-ever protest in Denver’s Civic Center on Saturday dressed like Lady Liberty — a tiara of crystals and wire, a teal bedsheet-turned-dress that belonged to her late grandmother and a torch fashioned from aluminum foil.

The 74-year-old Lochbuie resident doesn’t like crowds. She normally protests alone every weekend on a busy street corner in the north metro area.

“But when we face our fears, they become less and less,” she said.

Swan was among tens of thousands of Coloradans who joined demonstrations across the state on Saturday to protest policies carried out by President Donald Trump’s administration as part of the nationwide “No Kings” movement.

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No Kings organizers have criticized the administration’s use of masked federal agents for “terrorizing our communities,” the war in Iran and “attacks on our freedom of speech, our civil rights, our freedom to vote.”

Protesters filled Civic Center and spilled into surrounding streets Saturday as speakers led songs and chants and encouraged attendees to stand up for what they believed in.

Swan’s reason for driving into the city was simple: to be among the voices saying they don’t support the president.

“Trump swore at his inauguration that he would uphold the Constitution, and he’s done anything but that,” she said.

This is the third nationwide No Kings demonstration in less than a year, with previous protests in June and October also drawing tens of thousands of people onto the streets across Colorado. More than 70 protests were scheduled statewide Saturday, from Burlington to Steamboat Springs and Cortez to Fort Collins. No Kings organizers said nearly 4,000 demonstrations were planned nationwide.

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Denver’s No Kings protest began on the steps of the Capitol shortly before noon, with attendees hoisting signs criticizing cuts to foreign aid and sharing expletive-laden messages against Trump. Several woman dressed as suffragettes in floor-length dresses, formal pantsuits and hats and carried signs or wore sashes that demanded “Votes for Women.”

Lifelong Denverite Christina De Luna, 29, was watching the crowd mill around a closed-off Broadway with a Mexican flag tied around her shoulders.

“I come from a family of immigrants, and I feel like this is a way of supporting them and taking a stance on the right side of history,” she said.

De Luna said she thinks the protests make a difference: They raise awareness about what’s going on in the U.S. and remind people to come together as a community.

“What’s going on in the world right now with immigrants and anyone who looks and sounds different, it’s not OK,” she said. “We should all be treated equally, and coming out here is about fighting for equality and basic human rights.”

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A member of Rise and Represent leads people marching downtown on Saturday, March 28, 2026, in Denver. Thousands gathered to march in the No Kings Protest. (Photo by Rebecca Slezak/Special to The Denver Post)

Partners Diane Larson, 67, and Don Hiser, 72, drove from Parker to join the No Kings demonstration in downtown Denver. The couple said they were dismayed by what was happening in the country — that they lived through the Vietnam War and civil rights movement, and things had never been this bad.

“I think this is a start,” Hiser said. “You have to start somewhere, and if you don’t show up, you don’t change anything.”

“We care about what happens to people,” Larson added. “It’s really important to make sure everyone’s voices are heard, because we’re not standing idly by.”

Saturday was also the first time Ajani Brown, 33, attended a protest. Brown came to the park dressed as Captain America to pass out flyers with his union. He shared a hug and fist-bump with a passing Spider-Man.

“It feels like I’m doing something that’s a lot bigger than myself,” he said. “It’s about righteousness. It’s about freedom of expression.”

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Demonstrators began marching through downtown about 1:30 p.m., with the crowds spanning city blocks. A video taken from a high-rise at 19th and Lincoln streets and shared on social media by Christine Piel shows marchers at 19th Avenue and Lincoln Street, with the crowd stretching south down Lincoln and out of view toward Civic Center.

Law enforcement blocks protestors from going onto the interstate on Saturday, March 28, 2026, in Denver. Thousands gathered to march in the No Kings protest. (Photo by Rebecca Slezak/Special to The Denver Post)
Law enforcement blocks protestors from going onto the interstate on Saturday, March 28, 2026, in Denver. Thousands gathered to march in the No Kings protest. (Photo by Rebecca Slezak/Special to The Denver Post)

Although the protest appeared to stay largely peaceful, Denver police officers used smoke cannisters and pepper balls to disperse a “small group of demonstrators” who blocked the road near 20th and Wazee streets, where police were staged to stop people from marching onto Interstate 25, agency officials said.

Police declared an unlawful assembly at 2:35 p.m. and used the smoke cannisters, switching to pepper balls when someone threw a cannister back at police. Eight people were arrested, and one person was arrested about two hours later for throwing things.

No Kings protests across the Front Range also saw significant crowds, including at least 3,000 people in Longmont.

Carlos Álvarez-Aranyos, founder of the Boulder-based group American Opposition, criticized Trump’s handling of the war with Iran and the actions of U.S. Immigration and Customs Enforcement.

“If one man can ignore the law, detain people without due process and drag this country into a war without the consent of its people, then we are no longer living in a democracy,” he said. “We are living under a king, and we are here today because we refuse to accept that.”

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More than 1,000 people gathered at Lincoln Park in downtown Greeley, where residents Kyleen and Kathy Gilliland carried a large flag as they marched with the group around the streets near the park.

“Our country is in distress,” Kyleen Gilliland said. “It’s going upside down because the rich are empowered and the little guy is left behind. And that’s not what America stands for.”

Times-Call reporter Dana Cadey and Greeley Tribune reporter Anne Delaney contributed to this report.

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Purple Row After Dark: Is Denver the best sports town in the US?

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Purple Row After Dark: Is Denver the best sports town in the US?


In case you missed it, the Denver Summit — the Mile High City’s new NWSL team — made quite a debut today:

The game ended on a 0-0 draw, but what a great day for Denver sports.

And that raises an interesting question: Is Denver the best sports town in the United States?

The sooner the Mile High City gets a WNBA team, the better.

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Me, I think you can’t beat Denver for sports. But I’m willing to entertain other perspectives. Let us know in the comments!

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Every Opening and Closing This Week: Six Spots Debuted

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Every Opening and Closing This Week: Six Spots Debuted


Paperboy has opened its first location outside of Texas.

Paperboy

Denver is a city that loves to brunch and now, one of Austin’s top daytime spots has opened a location in the West Highland neighborhood. Paperboy’s third outpost is its first outside of its home state of Texas. The concept, which founder Rynan Harms started in a food trailer, has taken over the former home of Rooted Craft American Kitchen (and FNG before that).

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“We love this neighborhood because it’s still close to downtown but has its own unique and relaxed vibe,” says Robert Brown, Harms’ longtime business partner, who has lived in Denver for nearly a decade. “People know their neighbors, they show up to community events, they’re invested in this place in a way that feels increasingly rare. That sense of connection is something Paperboy has always tried to foster, and we’re honored to be a part of it here in Denver.”

The menu includes staples such as the chicken and biscuit drizzled with spicy honey; Texas Hash with roasted pork, sweet potato, onion, kale, poached egg and pecan mole; and the Paperboy Pancake, described as “a cake-forward cornmeal pancake that still manages to be impossibly fluffy.”

martini on a table in front of a bar
FiNO’s martini is made with pickled tomato water.

Also now open is FiNO, the restaurant inside the revamped All Inn Hotel on East Colfax. We enjoyed our first meal there; if you’re planning to visit, don’t miss the signature martini, the Medi Nachos and the caper-studded charred cabbage.

On East Sixth Avenue, the powerhouse duo behind the city’s best new barbecue restaurant, Riot BBQ, has debuted Chicken Riot in the former Truffle Cheese Shop space. Meanwhile, the former Whiskey Biscuit in Englewood is now the Barn, a neighborhood eatery from a pair of longtime hospitality pros, including former Brider chef Chase Devitt.

Taqueria Los Gallitos has expanded once again, adding an eighth location in the former Taco John’s near the shuttered Denver Merchandise Mart.

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And just in time for the Rockies home opener on Friday, April 3, McGregor Square has opened its revamped food hall. The former Milepost Zero moniker is out. Now, the space is dubbed McGregor Square Food & Drink and includes six food stalls from local eateries: Anthony’s Pizza & Pasta, C Burger, G-Que BBQ, High Point Creamery, TaCo! and Tora Ramen.

There’s just one closure to report this week: Ballyhoo Table & Stage, which actually shuttered last month after an eviction notice was posted.

In other openings and closings news:

chicken club sandwich
A chicken club is one of the sandwiches on off at the Barn.

Here’s the complete list of restaurants and bars that opened and closed this week*:

Openings

The Barn South Broadway, 3299 South Broadway, Englewood
Chicken Riot, 2906 East Sixth Avenue
FiNO, 3015 East Colfax Avenue
McGregor Square Food & Drink, 1601 19th Street
Paperboy, 3940 West 32nd Avenue
Taqueria Los Gallitos, 5810 Logan Street

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Closures

Ballyhoo Table & Stage, 3300 Tejon Street

*Or earlier and not previously reported.

Know of something we missed? Email cafe@westword.com.



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