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'Sip, return, repeat': How this California city is trying to normalize reusable cups

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'Sip, return, repeat': How this California city is trying to normalize reusable cups


Next month, more than 30 chain restaurants and locally owned coffee shops and eateries in Petaluma, California, will begin providing beverages in reusable cups by default as part of a first-of-its-kind pilot program meant to reduce pollution from single-use plastic.

Through the Petaluma Reusable Cup Project — a three-month pilot program sponsored by a food and beverage industry group called the NextGen Consortium — customers will be served hot and cold beverages in bright purple reusable plastic cups, unless they ask for disposables or bring their own mugs. After drinking their coffees, teas, or sodas, they’ll be able to return the cups at any of the participating establishments, or at one of 60 return receptacles placed strategically throughout the city.

A reuse logistics provider, Muuse, will be in charge of collecting, washing, and redistributing the clean cups back to the coffee shops and restaurants.

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Kate Daly, managing director of the impact investment firm Closed Loop Partners — which oversees the NextGen Consortium — said the program will be a major milestone. Existing reusable cup programs tend to operate in sports stadiums, concert halls, and other confined spaces where it’s easier to keep track of inventory. No other citywide program in the U.S. has made reusable cups the default option across so many different foodservice brands.

The project aims to achieve an “unprecedented saturation of reusable packaging” within Petaluma, Daly told Grist. Thanks to funding from the NextGen Consortium — founded by Starbucks and McDonald’s and supported by companies including PepsiCo and Coca-Cola — she said hundreds of thousands of reusable cups will be deployed throughout the city in preparation for the program’s August 5 start date. 

Participating locations will include Starbucks, Peet’s Coffee, Dunkin’, KFC, and The Habit Burger Grill, as well as local cafes and restaurants like the Petaluma Pie Company and Tea Room Cafe. Closed Loop Partners said they selected Petaluma — a city of about 60,000 people just north of San Francisco — because of its dense, walkable downtown, and because of residents’ receptivity to reuse programs. Many people may have grown familiar with reuse last year, when Starbucks tested a smaller-scale reusable cup program at 12 locations between Petaluma and another city nearby. 

Although the new program is confined to Petaluma and will only last three months, it could help inform initiatives in other cities that are seeking to do away with single-use plastic packaging, the overwhelming majority of which is made from fossil fuels. The U.S. produces close to 40 million metric tons of plastic waste every year and recycles only 5 percent of it; the rest gets sent to landfills or incinerators, or ends up as litter. 

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Some types of plastic, including disposable cups, are even more unlikely to be recycled. According to the most recent data from the Environmental Protection Agency, from 2018, the U.S. produces more than 1 million tons of plastic plates and cups annually and recycles virtually none of it.

Reuse programs are supposed to help by driving down demand for new plastic packaging. Some initiatives allow customers to bring their own containers to grocery stores and restaurants; others involve store-owned containers that customers borrow and then return. According to the Ellen MacArthur Foundation, the most effective returnable container programs could reduce materials use by up to 75 percent and greenhouse gas emissions by up to 70 percent, compared to the status quo. The nonprofit also estimates that U.S. businesses could save some $10 billion in material costs if they replace just 20 percent of their single-use plastic packaging with reusable alternatives.

In designing the Petaluma Reusable Cup Project, Daly and her colleagues sought to ensure a smoother experience than what has been offered in previous trials, including some in the San Francisco Bay Area that were launched by the NextGen Consortium. One key focus was on what she called “precompetitive collaboration,” or getting businesses to buy into a common reuse system in which all of the elements — cups, logistics, messaging — are shared. This might go against companies’ competitive instincts, but it reduces costs so that businesses can participate in a larger reuse system instead of managing one on their own. 

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To make the program easy to participate in, the Petaluma Reusable Cup Project will be free and won’t involve any customer tracking. Most other reusable cup programs rely on financial motivations to make sure inventory doesn’t get lost — either they charge customers a small, returnable deposit when they borrow a reusable container, or they take down the customer’s credit card information so they can be charged if they fail to return the container after a set amount of time. These options often require downloading a program-specific app.

In Petaluma, however, customers won’t have to do anything to participate — they’ll just order their drinks as normal, with no additional payment or exchange of personal information. A QR code on each cup will direct customers to a website with instructions on how and where to return them — at one of the participating eateries, in return receptacles on city streets or in convenience stores and supermarkets, or by scheduling a home pickup by Muuse.

Customers in a busy coffee shop. In the foreground, some sit at a wooden table. In the background, a customer orders from a barista. The room is brightly lit.
Rob Daly, owner and president of Avid Coffee, is excited to offer reusable cups — even if they don’t have his company’s logo on them. “I don’t need the cup to say ‘Avid’ on it or have a big A,” he said. He’d rather stand out on the basis of his coffee beans’ source and quality. Courtesy of Avid Coffee

Rob Daly (no relation to Kate) is owner and president of Avid Coffee, an independent coffee shop with a location in downtown Petaluma. He said the extensive network of return locations made it a “no-brainer” to participate in the Petaluma Reusable Cup Project. Having reliable access to a return point “takes the guesswork out of the consumer’s hands and makes it easier on them,” he told Grist. “When they walk out of my store and they see a drop point, whether it’s my drop point or at multiple locations that are around me or around town — that solves everything.”

Not charging for cups or tracking customers may encourage more people to participate, but it’s also something of a gamble. If lots of customers decided to keep or forgot to return their containers, the Petaluma Reusable Cup Project Project would have no way to hold anyone accountable — it would have to eat the cost of replacing those cups. But Kate Daly said her team has taken some steps to mitigate this problem, like labeling the cups with the message “sip, return, repeat” to remind customers not to throw them away. The cups’ bright purple color is meant to make them “the right kind of ugly,” as Kate Daly put it, to discourage people from keeping them at home.

More importantly, the cups are not individually very valuable — they’re made of an inexpensive rigid plastic called polypropylene — so it won’t represent a huge loss when some inevitably go missing.

Many other reuse programs have opted for polypropylene containers too, despite concerns that they can still leach toxic chemicals and the inherent challenges with recycling them. Some environmental groups argue that single-use plastics should be replaced with reusable containers made of metal and glass, which are more inert and easier to recycle. Most plastic can only be recycled once or twice before it has to be “downcycled” into lower-quality products like carpeting.

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Kate Daly said the Petaluma project chose polypropylene because it weighs less than alternative materials and thus causes fewer greenhouse gas emissions during transport. She also said stainless steel cups sometimes get watermarks on them after many washing cycles, causing customers to think they’re unclean.

NextGen’s funding for the Petaluma Reusable Cup Project will last until the end of October. After that, it will be up to city officials to decide whether they want to continue — and find a way to pay for — the program, with or without any structural changes. 

Georgia Sherwin, Closed Loop Partners’ senior director of strategy and partnerships, told Grist that some return bins will stay up after the program’s end date so customers can continue bringing their cups back. “The results from the first three months of the initiative will ultimately inform the next rounds of iteration and what a continuation or future reuse program like this would look like in Petaluma and beyond,” she wrote in an email.

Once the cups are collected, Sherwin said her organization aims to “maximize their uses before being recycled,” potentially by donating them to local schools, cafeterias, and businesses.






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Dramatic explosion caught on video destroys homes, injures six, officials say

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Dramatic explosion caught on video destroys homes, injures six, officials say


A natural gas line leak triggered a dramatic explosion that destroyed a Bay Area home on Thursday, injuring six people and damaging several other properties.

At least one person was inside the home before it was leveled in the blast. The individual managed to escape without injury, but six others were hurt, including three who suffered serious injuries, Alameda County Fire Department spokesperson Cheryl Hurd said.

“It was a chaotic scene,” Hurd said. “There was fire and debris and smoke everywhere, power lines down, people self-evacuated from the home. … Someone was on the sidewalk with severe burns.”

The leak started after a third-party construction crew working Thursday morning in the 800 block of East Lewelling Boulevard in Hayward struck a Pacific Gas and Electric underground natural gas line, according to a statement from the utility.

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Fire crews were first dispatched to the scene at 7:46 a.m. after PG&E reported a suspected natural gas leak, Hurd said. PG&E officials were already on scene when fire engines arrived, and reportedly told firefighters their assistance was not needed, Hurd said.

Utility workers attempted to isolate the damaged line, but gas was leaking from multiple locations. Workers shut off the flow of gas at about 9:25 a.m. About ten minutes later an explosion occurred, PG&E said in a statement.

Fire crews were called back to the same address, where at least 75 firefighters encountered heavy flames and a thick column of smoke. Surrounding homes sustained damage from the blast and falling debris. Three buildings were destroyed on two separate properties and several others were damaged, according to fire officials.

Six people were taken to Eden Medical Center, including three with severe injuries requiring immediate transport. Officials declined to comment on the nature of their injuries.

Video captured from a Ring doorbell affixed to a neighboring house showed an excavator digging near the home moments before the explosion. The blast rattled nearby homes, shattered windows and sent construction crews running.

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Initially, authorities suspected that two people were missing after the blast. That was determined not to be the case, Hurd said.

“They brought in two cadaver dogs looking to see if anyone was still trapped under the rubble, and the dogs cleared everything,” Hurd said.

Brittany Maldonado had just returned from dropping off her son at school Thursday morning when she noticed a PG&E employee checking out her gas meter. He informed her that there was an issue and they had to turn off the gas to her home.

She didn’t think twice about it.

“About 45 minutes later, everything shakes,” she told reporters at the scene. “It was a big boom…first we think someone ran into our house—a truck or something—and then we look outside and it’s like a war zone.”

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The house across the street was leveled, Maldonado said. When she watched the footage from her Ring camera she said it looked as though a bomb inside the home had gone off.

“I’m very glad that no one lost their lives,” she said.

Officials with the Sheriff’s Office, PG&E and the National Transportation Safety Board are continuing to investigate the circumstances that led to the explosion.

In 2010, a PG&E pipeline ruptured in a San Bruno neighborhood, destroying 38 homes and killing eight people. California regulators later approved a $1.6-billion fine against the utility for violating state and federal pipeline safety standards.

Staff writer Hannah Fry contributed to this report

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Neil Thwaites promoted to ‘Vice President of Global Sales & California Commercial Performance’ for Alaska Airlines and Hawaiian Airlines – Alaska Airlines, Hawaiian Airlines and Horizon Air

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Neil Thwaites promoted to ‘Vice President of Global Sales & California Commercial Performance’ for Alaska Airlines and Hawaiian Airlines – Alaska Airlines, Hawaiian Airlines and Horizon Air


Thwaites will lead the strategy and execution of all sales activities for the combined Alaska Airlines and Hawaiian Airlines team. His responsibilities include growing indirect revenue on Alaska’s expanding international and domestic network, as well as expanding Atmos for Business, a new program designed for small- and medium-sized companies.

Thwaites joined Alaska Airlines in January 2022 as regional vice president in California. Since stepping into the role, Thwaites has significantly sharpened the airline’s focus and scale in key markets and communities across the state, strengthening Alaska’s position as we continue to grow in California. He will continue to be based at the company’s California offices in Burlingame. The moves take effect Dec. 13, with Thwaites also continuing to lead his current California commercial planning and performance function in addition to Global Sales.

Prior to Alaska, Thwaites worked in multiple positions within the airline industry, including a decade holding roles in London, New York, and Los Angeles for British Airways (a fellow oneworld member); most recently as ‘VP, Sales – Western USA’, where he was responsible for market development strategy and indirect revenue for both British Airways and Iberia across the western U.S.

Thwaites is originally from the United Kingdom and graduated from the University of Brighton with a double honors degree in Business Administration & Law.

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Tiny tracker following monarch butterflies during California migration

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Tiny tracker following monarch butterflies during California migration


SAN FRANCISCO (KGO) — When this monarch butterfly hits the sky it won’t be traveling alone. In fact, an energetic team of researchers will be following along with a revolutionary technology that’s already unlocking secrets that could help the entire species survive.

“I’ve described this technology as a spaceship compared to the wheel, like using a using a spaceship compared to the invention of the wheel. It’s teaching us so, so much more,” says Ray Moranz, Ph.D., a pollinator conservation specialist with the Xerces Society.

Moranz is part of a team that’s been placing tiny tracking devices on migrating monarchs. The collaboration is known as Project Monarch Science. It leverages solar powered radio tags that are so light they don’t affect the butterfly’s ability to fly. And they’re allowing researchers to track the Monarch’s movements in precise detail. With some 400 tags in place, the group already been able to get a nearly real time picture of monarch migrations east of the Rockies, with some populations experiencing dramatic twists and turns before making to wintering grounds in Mexico.

“They’re trying to go southward to Mexico. They can’t fight the winds. Instead, some of them were letting themselves be carried 50 miles north, 100 miles north, 200 miles the wrong way, which we are all extremely alarmed by and for good reason. Some of these monarchs, their migration was delayed by two or three weeks.

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According to estimates, migrating monarch populations have dropped by roughly 80% or more across the country. And the situation with coastal species here in California is especially dire. Blake Barbaree is a senior scientist with Point Blue Conservation Science. He and his colleagues are tracking Northern California populations now clustered around Santa Cruz.

MORE: Monarch butterflies to be listed as a threatened species in US

“This year, there’s it’s one of the lowest, populations recorded in the winter. And the core zones have been in Santa Cruz County and up in Marin County. So we’ve undertaken an effort to understand how the monarchs are really using these different groves around Santa Cruz by tagging some in the state parks around town,” Barbaree explains.

He says being able to track individual monarchs could help identify microhabitats in the area that help them survive, ranging from backyard pollinator gardens to protected open space to forest groves.

“So we’re really getting a great insight to how reliant they are on these big trees, but also the surrounding area and people’s even backyards. And then along the way around the coast, how they’re transitioning among some of these groves. And we’re looking for some of the triggers for those movements. Right. Why are they doing this and what’s what’s driving them to do that? So those questions are still a little bit further out as we get to analyze some more some more of the data,” he believes.

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And that data is getting even more precise. The tags, developed by Cellular Tracking Technologies, can be monitored from dedicated listening stations. But the company is also able to crowdsource signals detected by cellphone networks on phones with Bluetooth connectivity and location access activated. And they’ve also helped develop an app that allows volunteers, citizen scientists, and the general public to track and report Monarch locations themselves using their smartphones.

CEO Michael Lanzone says the initial response has been overwhelming.

MORE: New butterflies introduced in SF’s Presidio after species went extinct in 1940s

“We were super surprised to see 3,000 people download the monarch app. It’s like, you know, but people really love monarchs. There’s something that people just relate to,” says Lanzone who like many staffers at Cellular Tracking Technologies, has a background in wildlife ecology.

A number of groups are pushing to have the monarchs designated nationally as a threatened species. If that ultimately happens, researchers believe the tracking data could help put better protections in place.

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“They’re highly vulnerable to, you know, some of the different things that that that we as humans do around using pesticides and also potentially cutting, you know, cutting down trees for various reasons. Sometimes they’re for safety and sometimes it’s, you know, for development. But so having an understanding of how we can do those things more sensibly and protect the places that they need the most,” says Point Blue’s Barbaree.

And it’s happening with the help of researchers, citizen scientists, and a technology weighing no more than a few grains of rice.

The smartphone app is called Project Monarch Science. You can download it for free and begin tracking.

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