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'Sip, return, repeat': How this California city is trying to normalize reusable cups

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'Sip, return, repeat': How this California city is trying to normalize reusable cups


Next month, more than 30 chain restaurants and locally owned coffee shops and eateries in Petaluma, California, will begin providing beverages in reusable cups by default as part of a first-of-its-kind pilot program meant to reduce pollution from single-use plastic.

Through the Petaluma Reusable Cup Project — a three-month pilot program sponsored by a food and beverage industry group called the NextGen Consortium — customers will be served hot and cold beverages in bright purple reusable plastic cups, unless they ask for disposables or bring their own mugs. After drinking their coffees, teas, or sodas, they’ll be able to return the cups at any of the participating establishments, or at one of 60 return receptacles placed strategically throughout the city.

A reuse logistics provider, Muuse, will be in charge of collecting, washing, and redistributing the clean cups back to the coffee shops and restaurants.

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Kate Daly, managing director of the impact investment firm Closed Loop Partners — which oversees the NextGen Consortium — said the program will be a major milestone. Existing reusable cup programs tend to operate in sports stadiums, concert halls, and other confined spaces where it’s easier to keep track of inventory. No other citywide program in the U.S. has made reusable cups the default option across so many different foodservice brands.

The project aims to achieve an “unprecedented saturation of reusable packaging” within Petaluma, Daly told Grist. Thanks to funding from the NextGen Consortium — founded by Starbucks and McDonald’s and supported by companies including PepsiCo and Coca-Cola — she said hundreds of thousands of reusable cups will be deployed throughout the city in preparation for the program’s August 5 start date. 

Participating locations will include Starbucks, Peet’s Coffee, Dunkin’, KFC, and The Habit Burger Grill, as well as local cafes and restaurants like the Petaluma Pie Company and Tea Room Cafe. Closed Loop Partners said they selected Petaluma — a city of about 60,000 people just north of San Francisco — because of its dense, walkable downtown, and because of residents’ receptivity to reuse programs. Many people may have grown familiar with reuse last year, when Starbucks tested a smaller-scale reusable cup program at 12 locations between Petaluma and another city nearby. 

Although the new program is confined to Petaluma and will only last three months, it could help inform initiatives in other cities that are seeking to do away with single-use plastic packaging, the overwhelming majority of which is made from fossil fuels. The U.S. produces close to 40 million metric tons of plastic waste every year and recycles only 5 percent of it; the rest gets sent to landfills or incinerators, or ends up as litter. 

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What will it take to get companies to embrace reusable packaging?

Some types of plastic, including disposable cups, are even more unlikely to be recycled. According to the most recent data from the Environmental Protection Agency, from 2018, the U.S. produces more than 1 million tons of plastic plates and cups annually and recycles virtually none of it.

Reuse programs are supposed to help by driving down demand for new plastic packaging. Some initiatives allow customers to bring their own containers to grocery stores and restaurants; others involve store-owned containers that customers borrow and then return. According to the Ellen MacArthur Foundation, the most effective returnable container programs could reduce materials use by up to 75 percent and greenhouse gas emissions by up to 70 percent, compared to the status quo. The nonprofit also estimates that U.S. businesses could save some $10 billion in material costs if they replace just 20 percent of their single-use plastic packaging with reusable alternatives.

In designing the Petaluma Reusable Cup Project, Daly and her colleagues sought to ensure a smoother experience than what has been offered in previous trials, including some in the San Francisco Bay Area that were launched by the NextGen Consortium. One key focus was on what she called “precompetitive collaboration,” or getting businesses to buy into a common reuse system in which all of the elements — cups, logistics, messaging — are shared. This might go against companies’ competitive instincts, but it reduces costs so that businesses can participate in a larger reuse system instead of managing one on their own. 

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To make the program easy to participate in, the Petaluma Reusable Cup Project will be free and won’t involve any customer tracking. Most other reusable cup programs rely on financial motivations to make sure inventory doesn’t get lost — either they charge customers a small, returnable deposit when they borrow a reusable container, or they take down the customer’s credit card information so they can be charged if they fail to return the container after a set amount of time. These options often require downloading a program-specific app.

In Petaluma, however, customers won’t have to do anything to participate — they’ll just order their drinks as normal, with no additional payment or exchange of personal information. A QR code on each cup will direct customers to a website with instructions on how and where to return them — at one of the participating eateries, in return receptacles on city streets or in convenience stores and supermarkets, or by scheduling a home pickup by Muuse.

Customers in a busy coffee shop. In the foreground, some sit at a wooden table. In the background, a customer orders from a barista. The room is brightly lit.
Rob Daly, owner and president of Avid Coffee, is excited to offer reusable cups — even if they don’t have his company’s logo on them. “I don’t need the cup to say ‘Avid’ on it or have a big A,” he said. He’d rather stand out on the basis of his coffee beans’ source and quality. Courtesy of Avid Coffee

Rob Daly (no relation to Kate) is owner and president of Avid Coffee, an independent coffee shop with a location in downtown Petaluma. He said the extensive network of return locations made it a “no-brainer” to participate in the Petaluma Reusable Cup Project. Having reliable access to a return point “takes the guesswork out of the consumer’s hands and makes it easier on them,” he told Grist. “When they walk out of my store and they see a drop point, whether it’s my drop point or at multiple locations that are around me or around town — that solves everything.”

Not charging for cups or tracking customers may encourage more people to participate, but it’s also something of a gamble. If lots of customers decided to keep or forgot to return their containers, the Petaluma Reusable Cup Project Project would have no way to hold anyone accountable — it would have to eat the cost of replacing those cups. But Kate Daly said her team has taken some steps to mitigate this problem, like labeling the cups with the message “sip, return, repeat” to remind customers not to throw them away. The cups’ bright purple color is meant to make them “the right kind of ugly,” as Kate Daly put it, to discourage people from keeping them at home.

More importantly, the cups are not individually very valuable — they’re made of an inexpensive rigid plastic called polypropylene — so it won’t represent a huge loss when some inevitably go missing.

Many other reuse programs have opted for polypropylene containers too, despite concerns that they can still leach toxic chemicals and the inherent challenges with recycling them. Some environmental groups argue that single-use plastics should be replaced with reusable containers made of metal and glass, which are more inert and easier to recycle. Most plastic can only be recycled once or twice before it has to be “downcycled” into lower-quality products like carpeting.

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Kate Daly said the Petaluma project chose polypropylene because it weighs less than alternative materials and thus causes fewer greenhouse gas emissions during transport. She also said stainless steel cups sometimes get watermarks on them after many washing cycles, causing customers to think they’re unclean.

NextGen’s funding for the Petaluma Reusable Cup Project will last until the end of October. After that, it will be up to city officials to decide whether they want to continue — and find a way to pay for — the program, with or without any structural changes. 

Georgia Sherwin, Closed Loop Partners’ senior director of strategy and partnerships, told Grist that some return bins will stay up after the program’s end date so customers can continue bringing their cups back. “The results from the first three months of the initiative will ultimately inform the next rounds of iteration and what a continuation or future reuse program like this would look like in Petaluma and beyond,” she wrote in an email.

Once the cups are collected, Sherwin said her organization aims to “maximize their uses before being recycled,” potentially by donating them to local schools, cafeterias, and businesses.






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Gavin Newsom proposes $350B California budget — kicks the can on debt

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Gavin Newsom proposes 0B California budget — kicks the can on debt


California Gov. Gavin Newsom unveiled a record-high $350 billion state budget Friday that makes “historic” investments in areas like education — but kicks the can on paying down federal debt, foisting costs onto struggling employers.

Newsom’s budget incorporates a $43 billion windfall tied to the stock market that he touted in his State of the State speech Thursday, bringing his office’s estimated deficit down to $3 billion — the state’s fourth deficit in a row. The budget plows billions into maintaining education, health care, and other programs but ignores a $20 billion federal loan for Covid unemployment payments — a situation one legislator called “alarming.”

Ignoring the loan means small businesses are on the hook for the state’s debt, said state Sen. Roger Niello of Fair Oaks.

California Gov. Gavin Newsom unveiled a record-high $350 billion state budget Friday REUTERS

“We already have the highest unemployment in the nation and we’re putting this additional burden on our employers. It makes absolutely no sense,” Niello said.

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The budget includes $662.2 million in mandatory interest payments, but there is no money going towards the principal.

Since July, the total balance has ballooned to $21.3 billion, and private employers in California pick up the tab under federal rules. Employers pay an $42 extra per employee this year and growing, per KCRA

Every state expect California has paid off the Covid-era loans.

“That is an alarming thing because [Newsom is] basically saying that businesses and employment are not a priority to him and that’s troubling,” Niello added.

At 5.5%, California’s unemployment rate was the highest in the country as of November.

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Newsom’s $350 billion budget proposal is about $30 billion higher than this year’s budget, thanks largely to federal healthcare cuts that forced costs onto the state and mandatory set-asides in areas like education.

Newsom’s finance director Joe Stephenshaw highlighted record spending on education. California Governor Gavin Newsom

At a budget briefing Friday, Newsom’s finance director Joe Stephenshaw highlighted record spending on education— amounting to a record $27,418 per K-12 student, $5.3 billion for the University of California system, $15.4 billion to community colleges, and $1 billion to needy schools — along with $500 million towards local homelessness prevention, $195 million in new public safety spending, $3 billion for the state’s rainy day fund and $4 billion for school reserve funds.

The budget includes some cuts to climate-related spending and housing and homelessness, per Calmatters. And it does not include any direct funding for Prop. 36, the anti-crime measure supported by nearly 70% of voters in 2024 — a move Republicans blasted.

But even with Newsom’s unexpected windfall, analysts expect deficits to grow to as high as $35 billion in the coming years as expenditures outpace even optimistic revenue projections.

Newsom and the state Legislative Analyst create separate budget projections, and the governor’s has historically been far rosier on the revenue side. The legislative analyst projected a $18 billion deficit in the coming fiscal year, while the governor calculated $3 billion.

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Under Newsom, the state’s general fund spending has increased by 77% partly owing to new programs spun up when the state was flush with cash, according to Republican legislators.

Newsom’s $350 billion budget — the last before he leaves office next year — does little to confront ballooning expenses, dumping the problem on the future governor and Legislature, according to Senate Minority Leader Brian Jones.

“This is more of the same from a lame-duck governor content on leaving the rest of us to pick up the financial pieces when he leaves office,” Jones said in a statement.  

Democrats in the legislature were more measured in their responses.

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Newsom’s $350 billion budget proposal is about $30 billion higher than this year’s budget, thanks largely to federal healthcare cuts. California Governor Gavin Newsom

“During these times of uncertainty, we must craft a responsible budget that prioritizes the safety and fiscal stability of California families,” said State Senate Leader Monique Limón in a statement.

Newsom and legislators will refine the budget in the coming months towards a final proposal in May.

One major unknown is how California will handle a loss of about $1.4 billion in funding due toTrump administration changes to low-income health care and food programs.

Last year, Newsom was force to scale back a controversial plan to provide Medicaid coverage for illegal immigrants after costs spiked, forcing California was forced to borrow $3.4 billion, Politico reported.

Newsom’s budget didn’t fully explain what would happen to immigrant health care under federal cuts, and Stephenshaw struggled to answer detailed questions from reporters — saying Newsom’s office was still awaiting guidance from the feds.

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“As we work through the May revision, this is something we’ll be well aware of and we’ll make those decision at that time,” he said.



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How Trump’s tariffs ricochet through a Southern California business park 

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How Trump’s tariffs ricochet through a Southern California business park 


  • Tariffs impact businesses in Rye Canyon differently
  • Supreme Court may rule on Trump’s emergency tariffs soon
  • Some businesses adapt, others struggle with tariff costs

VALENCIA, California, Jan 9 (Reuters) – America’s trade wars forced Robert Luna to hike prices on the rustic wooden Mexican furniture he sells from a crowded warehouse here, while down the street, Eddie Cole scrambled to design new products to make up for lost sales on his Chinese-made motorcycle accessories.

Farther down the block, Luis Ruiz curbed plans to add two imported molding machines to his small plastics factory.

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“I voted for him,” said Ruiz, CEO of Valencia Plastics, referring to President Donald Trump. “But I didn’t vote for this.”

All three businesses are nestled in the epitome of a globalized American economy: A lushly landscaped California business park called Rye Canyon. Tariffs are a hot topic here – but experiences vary as much as the businesses that fill the 3.1 million square feet of offices, warehouses, and factories.

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Tenants include a company that provides specially equipped cars to film crews for movies and commercials, a dance school, and a company that sells Chinese-made LED lights. There’s even a Walmart Supercenter. Some have lost business while others have flourished under the tariff regime.

Rye Canyon is roughly an hour-and-a-half drive from the sprawling Ports of Los Angeles and Long Beach. And until now, it was a prime locale for globally connected businesses like these. But these days, sitting on the frontlines of global trade is precarious.

The average effective tariff rate on imports to the U.S. now stands at almost 17%–up from 2.5% before Trump took office and the highest level since 1935. Few countries have been spared from the onslaught, such as Cuba, but mainly because existing barriers make meaningful trade with them unlikely.

White House spokesman Kush Desai said President Trump was leveling the playing field for large and small businesses by addressing unfair trading practices through tariffs and reducing cumbersome regulations.

‘WE HAD TO GET CREATIVE’ TO OFFSET TRUMP’S TARIFFS

Rye Canyon’s tenants may receive some clarity soon. The U.S. Supreme Court could rule as early as Friday on the constitutionality of President Trump’s emergency tariffs. The U.S. has so far taken in nearly $150 billion under the International Emergency Economic Powers Act. If struck down, the administration may be forced to refund all or part of that to importers.

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For some, the impact of tariffs was painful – but mercifully short. Harlan Kirschner, who imports about 30% of the beauty products he distributes to salons and retailers from an office here, said prices spiked during the first months of the Trump administration’s push to levy the taxes.

“It’s now baked into the cake,” he said. “The price increases went through when the tariffs were being done.” No one talks about those price increases any more, he said.

For Ruiz, the plastics manufacturer, the impact of tariffs is more drawn out. Valencia makes large-mouth containers for protein powders sold at health food stores across the U.S. and Canada. Before Trump’s trade war, Ruiz planned to add two machines costing over half a million dollars to allow him to churn out more containers and new sizes.

But the machines are made in China and tariffs suddenly made them unaffordable. He’s spent the last few months negotiating with the Chinese machine maker—settling on a plan that offsets the added tariff cost by substituting smaller machines and a discount based on his willingness to let the Chinese producer use his factory as an occasional showcase for their products.

“We had to get creative,” he said. “We can’t wait for (Trump) to leave. I’m not going to let the guy decide how we’re going to grow.”

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‘I’M MAD AT HIM NOW’

To be sure, there are winners in these trade battles. Ruiz’s former next-door neighbor, Greg Waugh, said tariffs are helping his small padlock factory. He was already planning to move before the trade war erupted, as Rye Canyon wanted his space for the expansion of another larger tenant, a backlot repair shop for Universal Studios. But he’s now glad he moved into a much larger space about two miles away outside the park, because as his competitors announced price increases on imported locks, he’s started getting more inquiries from U.S. buyers looking to buy domestic.

“I think tariffs give us a cushion we need to finally grow and compete,” said Waugh, president and CEO of Pacific Lock.

For Cole, a former pro motorcycle racer turned entrepreneur, there have only been downsides to the new taxes.

He started his motorcycle accessories company in his garage in 1976 and built a factory in the area in the early 1980s. He later sold that business and – as many industries shifted to cheaper production from Asia – reestablished himself later as an importer of motorcycle gear with Chinese business partners, with an office and warehouse in Rye Canyon.

“Ninety-five percent of our products come from China,” he said. Cole estimates he’s paid “hundreds of thousands” in tariffs so far. He declined to disclose his sales.

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Cole said he voted for Trump three times in a row, “but I’m mad at him now.”

Cole even wrote to the White House, asking for more consideration of how tariffs disrupt small businesses. He included a photo of a motorcycle stand the company had made for Eric Trump’s family, which has an interest in motorcycles.

“I said, ‘Look Donald, I’m sure there’s a lot of reasons you think tariffs are good for America,” but as a small business owner he doesn’t have the ability to suddenly shift production around the world to contain costs like big corporations. He’s created new products, such as branded tents, to make up for some of the business he’s lost in his traditional lines as prices spiked.

He pulls out his phone to show the response he got back from the White House, via email. “It’s a form letter,” he said, noting that it talks about how the taxes make sense.

Meanwhile, Robert Luna isn’t waiting to see if tariffs will go away or be refunded. His company, DeMejico, started by his Mexican immigrant parents, makes traditional-style furniture including hefty dining tables that sell for up to $8,000. He’s paying 25% tariffs on wooden furniture and 50% on steel accents like hinges, made in his own plant in Mexico. He’s raised prices on some items by 20%.

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Fearing further price hikes from tariffs and other rising costs will continue to curb demand, he’s working with a Vietnamese producer on a new line of inexpensive furniture he can sell under a different brand name. Vietnam has tariffs, he said, but also a much lower cost base.

“My thing is mere survival,” he said, “that’s the goal.”

Reporting by Timothy Aeppel; additional reporting by David Lawder
Editing by Anna Driver and Dan Burns

Our Standards: The Thomson Reuters Trust Principles., opens new tab



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Up to 20 billionaires may leave California over tax threat | Fox Business Video

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Up to 20 billionaires may leave California over tax threat | Fox Business Video




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