ARIZONA–The Arizona Cardinals are exceeding expectations through 10 games. At 6-4, coming off four straight convincing wins, they hold a lead in the NFC West.

The offense is clicking, quarterback Kyler Murray is playing exceptional football, the defense looks like a different unit to the first six weeks, and plenty of young players are coming into their own. But anything can happen in football.

The Cardinals still have plenty of work to do, but they’re sitting in a position almost no one expected. New ceilings must be installed. For now, let’s take a look at some of the potential outcomes, and whether those narratives are fact or fiction:

The Cardinals have seven very winnable games ahead of them. 7-0 is likely not on the table, but it’s quite realistic to see them go anywhere around 4-3 or 5-2. Finishing with 10 or 11 wins should be enough to make the playoffs, as long as they continue to take care of their divisional opponents.

The Seahawks and Rams are both weak, and the 49ers, while always a threat, aren’t as dominant as they have been. Going 3-1 or better in their divisional matchups would nearly guarantee a playoff spot, if not the division title.

Still, I think it’s more likely the Cardinals sneak into a Wild Card spot, especially with the unpredictable nature of divisional matchups. Most of the NFC teams outside the playoff bubble are quite weak, however three of the four teams closest to a playoff spot currently are the very same divisional opponents the Cardinals will face in LA, Seattle and San Francisco.

Therefore, those divisional games will be critical to their ultimate appearance in the postseason, but it’s a very reasonable expectation to see a 10-7 Cardinals team play in January. It’s hard to truly predict this, especially with Arizona’s history of struggling down the stretch, but this is a much different team than the Kliff Kingsbury years.

Tentatively, it’s realistic that the Cardinals can take care of business under the new regime, with some padding in their schedule in the form of the Panthers and Patriots.

Kyler Murray has been playing some of the best football we’ve seen from him in Arizona. Coming off an ACL tear and a rusty 2023 season, there were certainly some days where the Cardinals could have wanted more from their franchise quarterback in 2024.

But as has the rest of the squad, Murray has gotten hot over the past four games, playing well even when not called upon to deliver volume production. He’s been efficient, calm in the pocket, a leader, and both decisive and accurate for the most part.

Coupled with his top tier elusiveness and speed, and he’s produced 2,429 total yards and 16 total touchdowns with only three interceptions and four fumbles (two of which were charged to him on poor exchanges by his running back).

He’s completing nearly 70% of his passes coming off a 22-for-24 day, is averaging his most yards per attempt (7.5) since his excellent 2021 season, and remains among the NFL’s best in limiting turnover-worthy plays.

Projected out, Murray is on pace for 4,179 total yards, 27 total touchdowns and only five interceptions, and could realistically surpass those numbers by a large margin, considering how many low-volume days Murray put forward in the first half.

Despite the low raw production, Murray is second in QBR (75.7), and sixth in EPA (48.7). He’s coming off his sixth NFC Offensive Player of the Week Award for his efforts against New York, the most ever by a Cardinals quarterback.

The truth is, Murray will be a long shot to actually take home the award. Lamar Jackson and his 3,207 total yards and staggering 26 total touchdowns is the frontrunner and likely recipient. Barring some kind of injury or severe regression, it’s Jackson’s to lose, and Murray’s numbers probably won’t come close.

But the fact of the matter is that in intangible terms, Murray has been exceptionally valuable to the Cardinals, and is making both highlight-reel plays and the calm, mundane plays that keep Arizona’s engine running.

While he’s not a serious threat to win MVP as of now, he absolutely deserves to be in the conversation, and if he keeps up this pace, with Arizona continuing to win games, the 27-year-old signal-caller should receive votes.

Many, especially opposing fans or those in the national media, might be shocked at what the Cardinals are doing. Certainly, it’s been impressive, perhaps surprising to some degree.

But when examined, the Cardinals aren’t truly defying all odds, or playing too far beyond what their potential was ahead of the year. When the 2023 season ended, it felt like the most positive 4-13 season fans could have hoped for.

There was always hope that Arizona, in the second year of their rebuild, could put together plenty of competitive games, hang with some of the contenders, and finish somewhere around eight or nine wins.

But now, at 6-4 and in control of the division, many are claiming overperformance by this team. Yes, the defense has looked excellent, maybe it’s surprising just how dominant they’ve been in their four straight wins.

But the Cardinals are right where they should be in a weak NFC. Their division rivals are struggling, and they survived their schedule gauntlet with a .500 record. That might be a little better than expected, but not to the point of disbelief.

The defense has played beyond their projections, yes, but the offense has been inconsistent up until the past two games. To pull ahead against teams the caliber of the Bears and Jets should be the expectation, not a bonus.

With a very thin team, and the two blowouts at the hands of the Commanders and Packers, expectations might have been skewed by recency bias, but a team that hovers around or just above .500 was always the goal, and failure to reach that threshold would have been a disappointment, rather than the expectation.

The Cardinals have plenty of holes still to fill, especially on defense, and they’re not out of the woods. Winning the West or making a deep playoff run would certainly warrant “ahead of schedule” talks, but for now, the Cardinals are simply playing as well as was reasonable to expect, despite some of the uneducated 4-13 (or worse) predictions from the national media.

I’ve wrongly predicted plenty of losses through this team’s season thus far, but for now, I’m buying in that this is who this team is, and who they are built to be, rather than a flash of greatness in a fleeting patchwork project.

PHOENIX – Republican Rep. Juan Ciscomani won reelection to a U.S. House seat in southeastern Arizona in a rematch that pitted him against the Democrat he narrowly beat two years ago.

Ciscomani defeated Democrat Kirsten Engel in the race for Arizona’s 6th Congressional District, which runs from Tucson east to the New Mexico state line and includes a stretch of the Arizona-Mexico border. 

With Ciscomani’s win, Republicans have enough seats to control the U.S. House, completing the party’s sweep into power and securing their hold on U.S. government alongside President-elect Donald Trump.

“Now, it is time to get to work,” Ciscomani said in a statement Wednesday after Engel called him to concede, but before The Associated Press declared a winner.

“Our country is facing big challenges and I am ready to continue tackling these issues head-on,” he said. “Our top priorities — securing our border, lowering costs, and ensuring that our veterans and seniors are protected and valued – are essential to the strength and stability of our district and country.”

Engel wrote on the social platform X, “The voters have made their decision and we must respect it – I will not be the next Representative for Arizona’s 6th Congressional District. While we came up short, I couldn’t be prouder of the work we’ve put in.”

Ciscomani was an aide to former Republican Gov. Doug Ducey. He immigrated from Mexico as a child and calls border enforcement his top priority, but has distanced himself from Trump’s anti-immigrant rhetoric.

Engel, a law professor at the University of Arizona and a former state legislator, has pointed out Ciscomani rejected a major bipartisan border bill in February that would have overhauled the asylum system and given the president new powers to expel migrants when asylum claims become overwhelming.

“Arizona is loved by many, but a lot of it is also largely unknown,” said Arizona Office of Tourism (AOT) Director Lisa Urias in her keynote presentation at the Fall Tourism Forum, hosted by NACOG (Northern Arizona Council of Governments), on Thursday, Oct. 10, in Camp Verde. “A lot of people don’t understand the full breadth of what Arizona has to offer.”

To change that, she discussed how AOT is considering ways to secure more funding for tourism promotion. She also revealed Arizona’s refreshed brand, which was released earlier this year, designed to better communicate the state’s “majestic beauty, vibrant culture and abundant diversity.”

AOT crafted the brand by traveling hundreds of miles across Arizona and asking more than 2,000 Arizonans in 57 communities what they love about their part of the state. “Arizonans built and own this story about who we are, what we hold dear and what we want amplified,” said Urias. “Every Arizonan can see a piece of themselves in the new brand.”

The chosen color palette includes turquoise, copper, desert sage, pine green, sunset magenta and warm sand. The ponderosa pine signifies Northern Arizona, the saguaro represents Central Arizona, and the hummingbird stands for Southern Arizona and its desert wildflowers, she said.

Drawing from 2023 statistics, Urias gave these reasons for updating the brand: Arizona has 45.2 million overnight visitors annually; direct travel spending by visitors adds up to $29.3 billion; $4.2 billion is generated in taxes from visitor spending; and some 187,000 jobs are supported by tourism directly, while another 300,000 are supported by tourism indirectly.

Speaking to Northern Arizona business owners and community leaders who want to encourage and enhance tourism, Urias listed tourists’ top choices for visiting the state: the outdoors, entertainment, cultural experiences and sporting activities. “Visitors want to experience life the way you live it,” she said.

As if answering the AOT call for sharing their lifestyle, Verde Valley winemakers discussed how Arizona vineyards have burst onto the tourism scene in a big way with tours and tasting rooms.

“People like to see where wine was made,” said Tom Pitts, founding president of the Verde Valley Wine Consortium. “You talk about the place, not the grape,” he said, noting that people won’t remember the particular grape grown, but will remember the region where the vineyards are, citing examples such as Bordeaux and Champagne, in France.

The economic impact of Arizona’s rapidly expanding wine industry, which now is pouring onto the global wine-loving scene, has grown more than 500% since 2011, according to a recent study conducted for AOT by the Economic Policy Institute at Northern Arizona University.

“The tremendous growth of Arizona’s wine industry can be attributed to several factors, including promoting the state’s unique grape-growing regions, development of Arizona’s wine-industry workforce, the proliferation of tasting rooms and visit-ready vineyards, and increasing promotion of Arizona wine country tourism experiences by AOT and others,” states an AOT news release.

“I believe we can grow any grape on the planet in Arizona,” said Eric Glomski of Page Springs Cellars, noting the many micro zones and opportunities across the state. “The majority of people, even in Arizona, don’t know that Arizona’s wines are world class.”

Ginger Mackenzie, owner of Vino Zona with wine tasting locations in Jerome, Sedona and Cottonwood, expressed the joy of promoting the pioneer spirit of Arizona’s wine industry. “We get to be ambassadors for Arizona wines!” she said.

Forest Service representatives also spoke at the forum, sharing their efforts to enhance tourism experiences. “Recreation is the portal for understanding and caring for natural resources and public lands,” said Tom Palmer of the Prescott National Forest.

Forum attendees also heard tips and strategies from members of the news media about how to promote their communities, attractions and businesses.

“One of the biggest takeaways from the media panel were the comments from reporters and editors about being approachable and wanting to hear story ideas from the community,” said Discover Flagstaff Media Relations and Marketing Project Manager Ryan Randazzo. “Sometimes it can be a little intimidating reaching out to the media, but the fact that they took time away from covering news to be there in person and encourage people in rural Arizona to pitch them stories shows they are committed to finding the best stories for their audiences.”

NACOG-Economic Workforce Development Regional Director Teri Drew called the forum “an overwhelming success,” showcasing the Economic Development Council’s dedication to Northern Arizona’s thriving tourism sector. 

“Attendees from four counties – Apache, Coconino, Navajo, and Yavapai – expressed positive feedback, appreciating the chance to connect directly with media contacts, like Quad Cities Business News,  as well as gain insights from top industry leaders,” said Drew. “With dynamic discussions on sustainable tourism, state and regional collaboration, a media panel, AOT, a wine panel and forest industry initiatives, the forum delivered both practical takeaways and an energizing impact.”

 The Fall Tourism Forum was sponsored in part by Flagstaff Business News. FBN

By Bonnie Stevens, FBN

Photos by V. Ronnie Tierney, Fresh Focuses Photography: Business owners like “Big Mike,” of Route 66 Road Relics in Seligman, engaged with the media panel about promoting businesses and communities in rural Arizona.