Connect with us

Alaska

Frequent travelers weigh in on Alaska Airlines’ new rewards program

Published

on

Frequent travelers weigh in on Alaska Airlines’ new rewards program


I got up early last week to take my own advice: flying to Juneau to visit my legislators.

But in addition to representing Alaskans in Juneau, all of Alaska’s legislators are frequent flyers.

Alaska Airlines Flight 62 was full of sleepy Alaskans on a similar mission. While I was knocking on doors regarding travel issues, there were others who had their own pitch for lawmakers: Future Farmers of America, Alaska’s State School for the Deaf and Hard of Hearing, the Alaska Council on Aging and a number of other groups.

It cost me 20,000 Atmos Rewards points for a round-trip ticket. Others who bought their tickets well in advance paid around $400, while last-minute travelers can pay as much as $700 round-trip. There are a couple of plans to carve 30% off last-minute tickets. Every Alaska Airlines frequent flyer gets a Constituent Fare discount off of three- or seven-day advance purchase fares to Juneau, one time only. Every Club 49 member gets a Travel Now certificate for 30% off the walk-up fare, one time only.

Advertisement

Over the course of the day, I had a half-dozen appointments with legislators, with a script to stay on topic for the 15-minute visit.

But Capitol insiders will confess that much of the real action is in the stairwell and the hallways, where you bump into legislators, staffers, lobbyists and media types.

Everybody I bumped into wanted to talk about Alaska Airlines. Specifically, frequent flyers were concerned about the high cost of travel between Anchorage and Juneau. Or, they were confused about Alaska’s new Atmos Rewards program. Or both.

Earlier this month, I asked some readers to give Atmos a report card grade, A through F.

Additionally, I asked for a show of hands at a recent travel-themed party. In between I called some super-frequent flyers to get their opinions.

Advertisement

The results were enlightening.

To review, when the Alaska Airlines Mileage Plan morphed into Atmos Rewards, they really shuffled the deck.

All the miles-related jargon was gone. Now, it’s all about the points. There are status points, which determine your elite-level tier: silver, gold, platinum and titanium. Then there are bonus points that you can use to redeem for flights.

Further, the number of status points required to achieve the top tier, titanium, is increasing by 35% this year, from 100,000 to 135,000 points.

In addition to the regular Alaska Airlines credit card with the $99 companion fare, there’s a new Summit Atmos card that costs $395 per year. Alaska has loaded it up with a few bells and whistles, including lounge passes and some rollover points to jump-start next year’s quest for elite status.

Advertisement

There were just two respondents who gave Atmos an A, primarily because of the extra benefits of the Summit card for super-spenders. The biggest advantage for Summit cardholders is the 50% increase in the number of status points you get from your everyday spend.

Regular Alaska Airlines cardholders, now called Ascent Atmos cards, can earn one status point for every $3 spent. Additionally, cardholders still receive one bonus point for every dollar spent.

Summit cardholders get one status mile for every $2 spent.

So if you run a company and charge a lot of stuff on your credit card, it’s easier than ever to charge your way to titanium status without ever taking a flight.

Several — 27 — of the super-frequent flyers who responded to my poll gave the program a B.

Advertisement

Janine Amon has flown more than 2,000,000 miles on Alaska Airlines. She gives the program a B. She’s particularly grateful for the special phone number for titanium-level elites. She’s called the number primarily for securing credit from Alaska Airlines’ numerous partner airlines, including Philippine Air and Royal Air Maroc.

As a super-frequent flyer, Amon has stories of mix-ups and snafus, particularly between Alaska and Hawaiian Air, as well as partner airlines.

Another super-flyer, Bart Parker, gives the program a B+. Even though it’s only February, Parker has amassed more than 85,000 status points.

Parker’s litmus test is upgrades. “My upgrades are still coming through,” he wrote.

Once Parker is able to upgrade to the new 787 lie-flat seats, or into business class on partner airlines, including Hawaiian, he said he’s willing to bump up his grade to an A-.

Advertisement

But upgrades for Alaska’s new 787s to Europe and Asia, or on Hawaiian’s South Pacific flights, are hard to come by.

Alaska Airlines has high hopes that starting in April, titanium-level flyers will be able to stand by for same-day lie-flat business class seats on Alaska, Hawaiian and partner airlines.

Chris Ross is a million-miler on both Alaska Airlines and Delta.

Ross travels around the country working with companies on leadership development, employee engagement and health and safety.

Several super-flyers, including Ross, chimed in with specific operational issues on Alaska: missed connections, mechanical issues, delays and overall reliability. The Atmos game was way down the list for many of these travelers.

Advertisement

Ross gave the program a D.

An A is “Happy Days,” where Atmos is offering everything you expect from a loyalty program, including some “surprise and delight” moments. A B is “High Potential,” reflecting an honest effort to accommodate both Hawaiian and Alaska Airlines in the mix, plus an increasing number of partner airlines. But there’s room for improvement.

I bumped into political pundit Jeff Landfield of the Alaska Landmine in the Capitol. He pulled me aside for a lengthy discussion on Atmos and gave the program a B.

A C or “Curb Your Enthusiasm” reflects a lower score because of delays, frequent IT outages, or struggling with the website/app. Thirty respondents graded Atmos with a C.

Most respondents —38 — chose D or “Work in Progress.” These travelers are suffering through increased costs for point redemption, including high taxes and fees for European awards. There’s a glimmer of hope for improvement after full integration of Hawaiian and Alaska in April.

Advertisement

The F grade reflects “Grounds for dismissal.” These travelers, 16 of them, like most respondents, are “baked in” to the Atmos program with status, points and credit cards. But their view is it will take a shoulder-to-the-wheel effort to bring the program back on course.

Just over 50 respondents is not a huge sample. The respondents all live in Alaska and they are frequent flyers. To me, it reflects the mood of the travelers in the Capitol last week.

Thankfully, the planes in and out of Juneau were operating on time in the midst of a “wintry mix” of snow and rain with a light breeze. Several of my fellow travelers on Alaska 62 in the morning were turning around to fly home on Flight 67 in the evening. That makes for a long day, but underscores the value of face-to-face meetings for constituents in Juneau.





Source link

Advertisement

Alaska

Alaska Supreme Court to take up case on Dan J. Sullivan, decision expected by Tuesday

Published

on

Alaska Supreme Court to take up case on Dan J. Sullivan, decision expected by Tuesday


JUNEAU, Alaska (KTUU) – The Supreme Court of Alaska will be taking up the case of the State of Alaska, Division of Elections v. Daniel J. Sullivan, Jr.

The oral arguments will be held Monday at 10 a.m. via Zoom, according to an order and opening notice.

The document also specifies that a decision is expected to be made before noon on Tuesday.

According to documents from the Division of Elections, the state must start printing ballots at noon on the same day.

Advertisement

This comes after an Anchorage Superior Court Judge ordered Dan J. Sullivan on to the ballot Friday.

See a spelling or grammar error? Report it to web@ktuu.com

Copyright 2026 KTUU. All rights reserved.



Source link

Advertisement
Continue Reading

Alaska

Mat-Su Initial Attack Responding to Fire in Flat Lake

Published

on

Mat-Su Initial Attack Responding to Fire in Flat Lake


An engine and firefighters from the Division of Forestry & Fire Protection’s Mat-Su Area are responding to a fire near Flat Lake.

A caller reported a fire on an island in Flat Lake, with 2 foot flame lengths and structures near by.

The engine crew responding will be shuttled by boat to the fire. The fire is currently reported as .1 acre, creeping and smoldering.

Advertisement

Additional updates will be shared as they become available.

‹ Pioneer Peak Hotshots, Gannett Glacier Crew Join Fight Against 2 Fires Near Ruby

Categories: Active Wildland Fire

Tags: #FireYear2026 #2026AKFIRESEASON, 2026 Alaska Fire Season



Source link

Advertisement
Continue Reading

Alaska

Opinion: Alaska’s $10,000 question: Leave or stay?

Published

on

Opinion: Alaska’s ,000 question: Leave or stay?


A new home under construction in Potter Valley in Anchorage. (Loren Holmes / ADN)

This June, two very different offers reach Alaska families, and both amount to the same thing: $10,000. The difference is everything.

Bill Walker, running for governor, would hand every eligible Alaskan a one-time $10,000 check and then end the Permanent Fund dividend for good. Ask one question: Where does his $10,000 come from?

It comes from the Permanent Fund, the people’s own money and the savings Alaskans built for their children. Walker would spend that endowment once to pay Alaskans to give up the yearly dividend forever.

Think about what that does. It cancels the annual check that gives a family a reason to keep an Alaska address and replaces it with a single payout. You hand people their own savings, call it a gift and cut the tie that held them here in the same motion. It is the oldest mistake in governing money: raid what you have saved to buy a moment’s applause and call the spending generosity.

Advertisement

A plan that spends the people’s savings to send the people away is not bold. It is foolish.

Now consider the other $10,000. Through Alaska Housing Finance Corp., the state offers families up to $10,000 to build a new, energy-efficient home. AHFC raids nothing. It earns its own way. Over the years, it has returned more than $2 billion to the state treasury, and it spends some of that income the way any good business does: to win a customer.

Here, the customer is an Alaskan who wants to own a home, put down roots and stay.

That is the oldest sound move in business: Invest a little of what you earn to bring in someone who stays. The homeowner remains, the community gains a family and the corporation keeps earning. The money spent comes back. A plan that puts earnings to work to bring people home is not charity. It is clever.

Same amount. Opposite source. Opposite wisdom. One spends savings; the other spends earnings. One pays Alaskans to leave; the other pays them to stay. One empties the state; the other fills it.

Advertisement

This Homeownership Month, the choice is the size of a single check, and the whole question is where the check comes from and what it asks of you. Ten thousand dollars of your own fund, to wave you goodbye. Or $10,000, earned and reinvested, to help you stay and build.

Evan Swensen is the publisher of Publication Consultants in Anchorage and the author of “What’s the Money For: A Permanent Fund Mortgage Proposal.”

• • •

The Anchorage Daily News welcomes a broad range of viewpoints. To submit a piece for consideration, email commentary(at)adn.com. Send submissions shorter than 200 words to letters@adn.com or click here to submit via any web browser. Read our full guidelines for letters and commentaries here.





Source link

Advertisement
Continue Reading
Advertisement

Trending