Thousands of anti-Tesla protesters took to the streets Saturday March 29th in opposition to Elon Musk and his efforts with DOGE to eliminate humanitarian aid, close federal agencies, and fire government workers. It was the culmination of nearly two months of steady, almost daily demonstrations aimed at hurting Tesla’s sales — and ultimately Musk himself. Today was billed as a “Global Day of Action” with protests targeting hundreds of Tesla locations in the US, Canada, and Europe.
Technology
We went to 10 anti-Tesla protests — and a couple counter protests, too
The Verge wanted to check the temperature and see how these protesters were thinking about this current moment, and whether they felt their boycott was having its desired effect. Tesla sales have slid significantly since the protests started, and its stock has shed a lot of its value. But Musk shows no signs of being deterred, as he ramps up his threats to sic the government on anti-Tesla forces.
So we fanned out across the globe, from London to New York to Washington, DC to Los Angeles — and Paramus, NJ and Akron, Ohio too — to observe the movement as it enters it third month and talk to the people who opted to spend a good chunk of a Saturday afternoon waving signs and shouting about Musk and Tesla. We even saw several counter protesters who came out to support Musk — and Tesla.
London’s Tesla Takedown protest was a small affair, with 50-odd protestors, one dinosaur, and an inflatable Elon making that salute all perched outside a Tesla showroom in Park Royal, a neighborhood otherwise dominated by big box retailers, self-storage units, and ghost kitchens. But it’s come a long way since its humble beginnings six weeks ago, when it was just two protestors getting “kicked out of the Westfield shopping mall by security,” according to organizer John Gorenfeld.
Gorenfeld is a Californian, but this protest was English to a fault: polite, peaceful, and a little quiet. There was no police presence, and nor was one needed; even a Tesla pulling in didn’t attract much ire from the crowd. Fortunately, passing drivers were there to provide the noise — a “Honk If You Hate Elon” sign was answered by a chorus of cars, trucks, and at least one city bus. Londoners may not have come out in force, but it’s pretty clear where the city’s sympathies lie.
On a busy shopping street in Georgetown, DC, protesters are dancing outside a Tesla showroom to everything from “Hot to go,” to “Under Pressure,” to the viral TikTok hostile takeover song. They’re wearing a mix of shiny boas, boat captain hats, and floral shirts. The loosely boat-themed dance party has been attracting a steady stream of honks from passing cars, and many pedestrians are stopping to gleefully take pictures. “Nazi cars sold here,” says one sign, “Porsche = fast, Ferrari = faster, Tesla = fascist,” says another.
“Part of how fascism operates is they want people to be fearful,” says Sara Steffens, part of a team that calls themselves Dance Against DOGE. Steffens dons a floral outfit and a captain’s hat that she says symbolizes how the people are in charge of their destiny, rather than Trump and Musk. “Bullies operate on fear and they want us to be afraid of them … so this is like a full force showing.”
The mix of attendees appears to span many ages, and one of the groups rallying older generations to get involved is Third Act. Mark, an attendee affiliated with Third Act who declined to give his last name, said it was important to be at the protest “as someone with two grandchildren, trying to do something so that they can grow up in a place that’s safe.”
Cruise down Route 17 in north New Jersey and you’ll see a ton of car dealerships. But for the past few weeks, none have seen quite as much action as the Tesla dealership near Paramus. Each weekend, protestors of all ages have been holding up signs at the side of the highway, encouraging drivers to sell their Teslas, dump their stock, and honk against fascism. Today, the vibe is a little different.
The pro-Trumpers are here too — and the lines are clearly drawn.
“Last week, it was just us here,” says Ethan, a protester wearing a Super Mario Bros. Luigi cap and holding a sign that reads “Cyberfucked.” “Now all these Trump guys are here, walking around, doing whatever they want.”
Ethan, who declined to give his last name, says he’s been hassled by the Trump and Musk supporters. They’ve called him slurs, thrown water at him, and tried to grab his sign before a fellow protestor calmed the situation down. He says one Trump supporter told him his Luigi hat was offensive to Italian Americans. When I ask Ethan why he’s here today, he says “Because I fucking hate Elon Musk.” Then after a bit of thought, he adds, “We’re kind of screwed. It might not be much, but I want to at least say something and be heard by someone.”
On the other side, the Trump camp isn’t as concerned about holding up signs. They’re more milling about, grouping off into mini clusters. (They do, however, have many signs that read “Thank you Elon” and “Trump won.”) When I ask to speak to the organizer, I’m directed to John Tabacco — who wears a light blue blazer with prints of President Trump’s face.
“We need to show that there is support for what Elon Musk and DOGE is doing,” Tabacco says. He also takes issue when I characterize the pro-Trump crowd as a counterprotest. “This is a rally for us. A support rally for Trump, DOGE, and America-first policies. And I think those people,” he says, pointing to the anti-Tesla group, “Those people showed up today as counter-protesters.”
Tesla service center here is closed on weekends. It’s just off Route 18, at an intersection that services a shopping center with a Home Depot, Chick-fil-A, a local bar chain called The Winking Lizard, and more. The turnout is surprising, about 40-50 people (and two very good dogs) are lined up on both sides of the street waving signs and ringing cowbells. There’s a man with a bullhorn rousing the crowd with slogans, “When immigrants are under attack, what do we do?” he yells. “Fight back!” The crowd responds.
There’s a variety of people here, including a lot more gray and white hair folks using scooters and wheelchairs. A woman in a high-visibility vest said she and a lot of the older people here came on behalf of Third Act Ohio, an activist group for folks over 60. It’s hard to hear her as people continuously drive by, honking their horns in support.
Arriving 20 minutes before the event, it was quiet, even though organizers were expecting the crowd to be large, with last week’s attendance estimated around 1,300. They were right. Within ten minutes the plaza was full of attendees with a diversity of signage ranging from “Deport Elon Musk”, “Stop the Attack on Democracy”, “Hands off our Social Security” plus many others.
Photo by Victoria Barrios / The Verge
Even though the crowd is large, organizers emphasize their message over the speakers; this is a peaceful non-violent protest. This is similar to what one of the organizers told me as well, “Despite what the administration is saying, we’re not domestic terrorists, we are absolutely peaceful, nonviolent, we provide guidance and say no harassment of the Tesla showroom. We just want to make our voices heard.”
Photo by Victoria Barrios / The Verge
Alice Grimm said this is about bringing down the power of the billionaire. “From Elon Musk’s perspective, any dollar that doesn’t go to him is wasted and efficiency is whatever fills his pocket. And so Tesla, where most of his wealth is, if what he cares about is that element, then trying to drive down the stock price of Tesla, that attacks Elon’s power.”
Long Beach and Lakewood, California:
“I was on my way to another anti-Elon protest,” a woman named Nati said, while holding two signs at a Supercharger location in Lakewood. “I had to stop here when I saw everyone out.”
As Tesla owners pulled in and out, around 100 people stood on the sidewalk protesting. Most Tesla owners remained in their cars or went into nearby stores, largely avoiding the large crowd chanting, “This is what Democracy looks like,” and waving at passing cars that honked in support.
A man who asked to be identified as Sam set up a folding table and sold anti-Musk and Trump goods to passersby, though most at the Supercharger had brought their own homemade signs and wore shirts with “Gulf of Mexico,” and “Biden Harris,” emblazoned on them.
“I was on my way to another anti-Elon protest. I had to stop here when I saw everyone out.”
At a Tesla dealership a few miles away, in Long Beach, around 250 people lined the sidewalks on both sides of a busy four-lane road near a Home Depot and Costco that is packed on the weekends. As drivers drove past, people honked, cheered, and pumped their fists out their car windows, showing support.
The protests in Long Beach were peaceful, with protestors remaining on public property, cheering as people honked in support, but a tiny number of Trump and Musk supporters did show up to troll the crowds.
At the Supercharger location, a family decided to engage the protesters, yelling that they were “stupid. ” Their young daughter, who looked to be around ten years old, screamed profanities at the protesters. A pair of police SUVs were parked across the street, keeping an eye on things, and one lone Musk supporter lingered nearby holding a sign thanking Musk.
An anti-Tesla protester who asked not to be identified said that she’d been at another protest in Long Beach in late February when a truck driver rolled down his window and tried to pepper spray the protesters. No one was hurt, but the woman said that it did concern her. “You just don’t know how people are going to respond to exercising your right to free speech,” she said.
Hundreds of protesters marched and chanted in front of a Tesla showroom in the Meatpacking District in New York City. The mood was lively and enthusiastic as protesters waved signs, danced in flaming cardboard Cybertruck costumes, and smashed toy cars on the sidewalk with a hammer. A moment of silence was held for a large portion of the crowd to lay down on the street with cardboard signs shaped like gravestones to stage a “die in” in front of the Tesla showroom.
The protest was peaceful but there were two separate instances where protesters started shouting out for others not to engage with two men holding out microphones and asking questions. In the second instance of this, police that were surrounding the building came over to prevent one of these interviewers from engaging with the protesters. The man being escorted out of the crowd still held a microphone, walked backwards smiling and said “crackhead, come here” gesturing towards one of the protesters for an interview.
Slogans on signs varied in intensity. One sign depicted Elon Musk dressed as Emperor Palpatine that read, “Strike down Darth Ketamine, Congress must!!!” Another banner held by a group of three protesters read, “Burn A Tesla Save Democracy.”
Aside from some raised voices, there weren’t any violent altercations. The turnout at this protest was about three times larger than the protest at the same location a week earlier. As the protest neared its end there were chants of “we’ll be back” from the crowd. They were ready to come back for more.
Xbox just allcapsmaxxed: Meet XBOX. This isn’t a joke; Microsoft appears to be actually rebranding Xbox to XBOX. Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX. The results were in favor of XBOX, and the company has now renamed its X account.
Curiously, the Threads and Bluesky accounts for Xbox haven’t been renamed yet, but if Microsoft is going ahead with a rebranding then I expect those will change soon. I asked Microsoft to comment on this potential Xbox rebranding and the company simply referred me to Sharma’s post.
The use of all caps for Xbox is a return to original form, though. Microsoft’s first Xbox logo for its console was all caps, and the company has favored using similar capped versions for the Xbox 360, Xbox One, and Xbox Series X / S console logos.
The apparent rebranding comes just a few weeks after Sharma scrapped Microsoft Gaming and renamed Microsoft’s gaming division back to Xbox. It’s part of Sharma’s continued promise of a “return of Xbox,” which has involved fan-focused console updates, a new Xbox logo, Game Pass pricing changes, and lots more in recent weeks.
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Artificial intelligence (AI) already shows up in your phone, your searches and plenty of apps you use every day. Now, some Silicon Valley investors are betting the machines behind those AI answers could one day run at sea.
A company called Panthalassa has raised $140 million in new funding to develop and deploy autonomous, floating AI computing nodes powered by ocean waves. The Series B round brings Panthalassa’s total funding to $210 million, a sign that investors are taking this ocean-based AI idea seriously. The round was led by Peter Thiel, the Palantir co-founder, and the company says the money will help complete a pilot manufacturing facility near Portland, Oregon. Panthalassa also plans to deploy its Ocean-3 pilot node series in the northern Pacific Ocean later in 2026.
Instead of building another giant AI data center on land, Panthalassa wants to place computing power out at sea. Ocean waves would generate electricity. Seawater would help with cooling. Onboard computing systems would process AI prompts and send the results back to land through low-Earth-orbit satellites.
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LOWERING YOUR ELECTRIC BILL COULD BE FLOATING IN THE OCEAN
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Panthalassa’s Ocean-2 prototype rides in open water during testing, giving a real-world look at the kind of floating wave-energy system behind the company’s ocean AI plan. (Panthalassa)
How AI data centers at sea could work
Panthalassa’s floating nodes are designed to capture wave motion and turn it into electricity. The company says it has spent a decade developing the technology behind its power generation, onboard computing and autonomous ocean operations. Its earlier Ocean-1, Ocean-2 and Wavehopper prototypes were tested in 2021 and 2024. Think of each node like a floating power station with AI hardware inside. Waves move the system. That motion helps drive a generator. The power then feeds the onboard chips.
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The company’s plan is to use those chips for AI inference. That is the part of AI where a model responds to your prompt after it has already been trained. In simple terms, it is what happens when you ask a chatbot a question and get an answer back. That makes the ocean plan a little easier to understand. Training massive AI models requires huge data movement and tight coordination. Answering prompts may be more realistic for a floating node, at least in some situations.
Why AI data centers are moving offshore
AI data centers need huge amounts of electricity. They also need space, cooling systems and local support from communities that may not want a massive facility nearby. Those problems have pushed companies to look for unusual answers. Ocean-based computing is one of them.
Panthalassa says its nodes would operate far from shore in wave-rich parts of the ocean. The goal is to use that wave energy directly onboard instead of sending the power back to land. “We’ve built a technology platform that operates in the planet’s most energy-dense wave regions, far from shore, and turns that resource into reliable clean power,” said Garth Sheldon-Coulson, Panthalassa’s co-founder and CEO.
A SUPERCOMPUTER CHIP GOING TO SPACE COULD CHANGE LIFE ON EARTH
The ocean also offers cold surrounding water. That could help cool the chips onboard. Cooling is a major issue because data centers produce a lot of heat. Panthalassa is taking a different path from traditional land-based data centers. Instead of pulling more power from the grid, it wants floating nodes that generate their own electricity from waves.
A SUPERCOMPUTER CHIP GOING TO SPACE COULD CHANGE LIFE ON EARTH
The Ocean-2 prototype sits inside a coastal facility, showing the size and shape of Panthalassa’s floating node before deployment at sea. (Panthalassa)
The satellite problem for ocean AI data centers
The ocean may help with power and cooling, but it creates another problem: connection. Traditional data centers rely on high-capacity fiber-optic connections because they need to move huge amounts of data fast. A floating node far out at sea may depend on low-Earth-orbit satellite links. That can work for some AI responses, but it may be slower and more limited than fiber.
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The challenge grows when multiple nodes need to work together. AI systems often depend on fast communication between chips, servers and storage. If those parts are floating in the ocean and talking by satellite, coordination gets harder. That means AI data centers at sea may not replace land-based data centers anytime soon. They may be better suited for certain AI tasks where the model can live onboard, and the response does not require constant back-and-forth with other machines.
Repairing floating AI nodes could be difficult
There is another practical question: What happens when something breaks? A land-based data center can send in technicians. A floating AI node in rough seas may need a ship, special equipment and the right weather window. That adds cost and delay.
Panthalassa says it is developing autonomous systems meant for harsh ocean conditions. Its press release says Ocean-3 testing is meant to demonstrate AI inference and refine manufacturing before commercial deployments in 2027. Still, the ocean is brutal. Saltwater eats away at equipment. Storms can turn a routine repair into a major operation. Constant motion also puts stress on the hardware. For this plan to work, Panthalassa will have to show that each node can keep running for years in harsh ocean conditions without frequent human repairs.
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Panthalassa’s Ocean-2 prototype is transported by barge, a reminder that building AI infrastructure at sea also means solving major deployment and maintenance challenges. (Panthalassa)
Ocean data centers have been tested before
Ocean data centers are not new. Microsoft experimented with underwater data center servers through Project Natick, including tests in 2015 and 2018. Those tests showed that sealed underwater servers could run reliably while using seawater for cooling, with Microsoft reporting a lower failure rate than comparable land-based systems. Microsoft later ended the project.
Chinese companies have also reportedly pushed ahead with underwater data center projects near Hainan and Shanghai. Keppel has explored floating data center designs in Singapore, where land constraints make the concept especially attractive. Panthalassa’s plan goes in a different direction. It combines wave power with onboard AI chips and satellite-based results. It also depends on floating nodes that would need to operate far from the kind of support a normal data center gets. That is why the idea is getting attention. It is also why skepticism is fair.
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What AI data centers at sea mean for you
For now, this will not change how your phone or computer works. You will not suddenly see a “powered by ocean waves” label on your favorite AI app. But the bigger picture affects everyone. AI needs an incredible amount of electricity. As more companies add AI tools to their products, they need more places to run those systems. That pressure can affect energy grids, water use, local battles over new data centers and even your utility bills over time.
Panthalassa argues its approach could reduce the need for new data centers and power plants on land. That could ease pressure on local communities and the grid, but the company still has to prove the system can work reliably at sea. If ocean-based AI moves beyond testing, it could also raise fresh questions about marine maintenance, environmental oversight and who controls computing infrastructure in international waters.
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Kurt’s key takeaways
Everyone is using AI on their phones and computers these days, but the heavy lifting often happens in huge data centers behind the scenes. That is why Panthalassa’s ocean plan is getting attention. The company wants to use waves for power and seawater for cooling. The hard part is proving that floating AI nodes can survive rough seas, limited satellite links and complicated maintenance. If Panthalassa can pull it off, ocean-based AI could become part of the tech we use every day. If it cannot, it may show just how difficult it is to keep feeding AI’s growing demand for power.
If this kind of ocean-powered AI takes off, would you worry about what these floating nodes could mean for our oceans? Let us know by writing to us at Cyberguy.com
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OpenAI announced yet another reorganization Friday, consolidating certain areas and making company president Greg Brockman the official lead of all things product.
In a memo viewed by The Verge, Brockman wrote that since OpenAI’s product strategy for this year is to go all-in on AI agents, the company is combining its products to “invest in a single agentic platform and to merge ChatGPT and Codex into one unified agentic experience for all.”
To do this, the company is making a suite of org chart changes, although it’s still operating under some of the same ones from last month. That’s when AGI boss Fidji Simo went on medical leave and OpenAI announced that Brockman would be in charge of product strategy and CSO Jason Kwon, CFO Sarah Friar, and CRO Denise Dresser would take control of business operations.
It’s all part of OpenAI’s recent strategic shift to focus on key revenue drivers like coding and enterprise and stop pouring resources into “side quests” ahead of its potential IPO later this year and amid investor pressure to turn a profit.
In Simo’s continued absence, Brockman’s role leading product strategy is now official, as well as the company’s “scaling” arm. Under Brockman will be four different pillars. The first is core product and platform, led by Thibault Sottiaux, who has been OpenAI’s engineering lead for Codex, and the second is critical enterprise industries, led by ChatGPT head Nick Turley. Third is the consumer pillar, such as health, commerce, and personal finance, which will be led by Ashley Alexander, who has been its healthcare products VP. The fourth pillar — core infrastructure, ads, data science, and growth — will be led by Vijaye Raji, who has been OpenAI’s CTO of applications.
Brockman wrote in the memo that OpenAI’s goal is now to “bring agents to ChatGPT scale, in order to give individuals and organizations significantly more value and utility from our products.”
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