Technology
Think your New Year’s privacy reset worked? Think again
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At the start of the year, you did everything right. You searched your name, opted out of several data broker sites and deleted listings that exposed your address, phone number and relatives.
At first, it felt like a clean slate. However, here’s the uncomfortable truth: your data rarely stays gone. In many cases, February is when it quietly returns.
Privacy does not work as a one-time cleanup. Instead, it requires ongoing maintenance, because data brokers design their systems to outlast your best intentions.
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STOP DATA BROKERS FROM SELLING YOUR INFORMATION ONLINE
Cybersecurity advocates urge continuous monitoring to prevent data brokers from recreating deleted profiles. (Smith Collection/Gado/Getty Images)
How data brokers re-list your information (even after you delete it)
Most people assume that once they remove their profile from a data broker site, it’s gone for good.
That’s not how the system works. Data brokers don’t “store” your information the way a normal website does. They rebuild it constantly using automated data feeds from:
- Credit headers
- Property and mortgage records
- Utility registrations
- Loyalty programs
- App tracking efforts
- Court filings and public databases
- Online purchases and subscriptions
Every few weeks, their systems can re-ingest new records and match them to your identity. That means:
- Your old address gets replaced with your new one
- Your new phone number appears
- Your relatives are updated
- Your age, job history and household data refresh
- Your digital footprint grows more detailed over time
Even if you removed your profile in January, the next data refresh can quietly re-create it in February under a slightly different variation of your name. This is why people often say: “I removed my data… and then found it again a month later.” It wasn’t a mistake. It’s how the business model works.
Why January cleanups still leave you exposed
Manual opt-outs feel empowering at first. However, they rarely last. The real issue is scale: hundreds of data brokers collect, trade and republish personal information, and many share data with one another. As a result, removing your profile from one site does not stop the spread. Instead:
- Another broker re-adds you using a new source
- A third site scrapes the refreshed profile
- A fourth copies the updated record
- The cycle starts again
You’re not fighting one website. You’re fighting a self-healing network of databases that rebuild your profile every few weeks. That’s why January cleanups don’t protect you throughout the year. Scammers know this. They don’t just scrape old databases; they wait for newly refreshed lists that contain your:
- Current phone number
- Correct address
- Relatives
- Likely income range
- Age and life stage
By February and March, those lists are already circulating again.
10 SIGNS YOUR PERSONAL DATA IS BEING SOLD ONLINE
Experts warn January privacy cleanups may not last as data broker databases refresh in February. (Jason Alden/Bloomberg via Getty Images)
What scammers get when your profile is rebuilt
When your data comes back, it doesn’t just sit on a website. It becomes fuel for:
That’s why scams feel personal now. Criminals often have access to:
- Your current address
- Names of relatives
- Your age
- Your likely income range
Rather than guessing, scammers search your profile and build their pitch around real details. That precision is what makes today’s fraud attempts so convincing.
What ‘ongoing removal’ actually protects against
This is where most people misunderstand privacy tools. The real threat isn’t the old profile you deleted. It’s the next version that gets created.
Ongoing removal means:
- Your data is constantly scanned across broker networks
- New profiles are detected as soon as they appear
- Fresh listings are removed automatically
- Re-created records don’t get time to circulate.
Instead of playing whack-a-mole once a year, you block the rebuild cycle itself. This is the only way to stay ahead of systems designed to outlast you.
SPYWARE CAN HIJACK YOUR PHONE IN SECONDS
Ongoing data removal services aim to stop personal profiles from reappearing across broker networks. (Elisa Schu/picture alliance via Getty Images)
How to stop data brokers from rebuilding your profile
If you truly want to stay off data broker sites, you need a system that:
- Scans for new profiles
- Removes them as they appear
- Keeps doing it every month.
That’s what a data removal service was built for. While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy.
These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet.
By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.
Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.
Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.
Why this matters more in February than January
In January, people clean up their digital footprint. By contrast, February is when many data brokers refresh their databases and scammers begin working from newly updated lists. Instead of sending alerts, brokers quietly republish your details.
You receive no warning when your profile reappears, and no notification when someone resells your information. As a result, most people only realize what happened after a scam email hits their inbox or a suspicious call lights up their phone.
For that reason, February becomes the moment of confusion. That is when readers often say, “I thought I already handled this.”
Kurt’s key takeaways
At the start of the year, you did what most people avoid. You searched your name, opted out of broker sites and took control of your information. However, privacy does not work like a one-time spring cleaning. Instead, it works more like lawn care. The moment you stop maintaining it, the growth returns. Data brokers constantly refresh and rebuild profiles. They pull from public records, commercial feeds and shared databases. As a result, when your profile reappears, scammers do not treat it like old data. They treat it like fresh intelligence. That is exactly why February matters. While January feels proactive, February is when many databases quietly update and republish information. So if you want lasting control, you need consistent monitoring and ongoing removal, not a single annual cleanup. The real objective is not simply deleting an old profile. Rather, it is stopping the next version from spreading in the first place. Ultimately, privacy is not about what you remove. It is about what never comes back.
Have you ever removed your personal information from a data broker site, only to find it listed again weeks later? Let us know your thoughts by writing to us at Cyberguy.com
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Technology
Nothing cancels this year’s CMF phone due to RAM prices
Nothing’s next budget phone is the latest victim of RAMageddon. As 9to5Google reports, Nothing co-founder Akis Evangelidis announced in a post on X that a follow-up to the CMF Phone 2 Pro won’t be coming this year:
We were working on a successor but with memory prices where they are right now, we can’t build a phone that feels like a genuine step forward at a price that makes sense for CMF. As a result, we’ve decided not to launch a new CMF phone this year.
Last week, Nothing CEO and co-founder Carl Pei also said the RAM shortage has impacted the cost of the company’s mid-range phone, stating, “For Phone 4A, memory costs doubled between when we decided to build the device and when it launched. They’ve doubled again since.” According to Pei, “memory is now the most expensive component in a smartphone.” Nothing is far from the only company facing RAM pricing challenges — earlier this week, Tim Cook announced Apple will be raising prices, saying “the situation has become unsustainable.”
While there won’t be a new CMF phone this year, Evangelidis added in his post that CMF still has “several new products launching as well as some entirely new categories.” He also hinted that “the smartphone launch season at Nothing isn’t over yet.”
Technology
China’s brain chip breakthrough raises big questions
China approves world’s first commercial brain chip
Apple unveils new child safety tools, enabling parents to manage kid accounts, media access, communication, apps, and browsing. Tech companies like Meta, Roblox, YouTube and TikTok enhance safety with age verification, content moderation and time limits. China approves the world’s first commercial brain chip, raising privacy concerns.
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A coin-sized brain chip in China could help people with paralysis control devices using their thoughts. China has approved a brain-computer interface called NEO for commercial medical use in certain patients with paralysis caused by spinal cord injuries. That moves brain-chip technology out of research trials and closer to real-world medical care.
Developed by researchers at Tsinghua University and Shanghai-based Neuracle Technology, NEO sits under the skull but rests on the brain’s protective outer layer rather than piercing deep into brain tissue. That design could make it less invasive than some competing implants.
For patients who have lost movement, this kind of technology could be life-changing. It could help restore a level of independence that once felt out of reach. But here’s where we need to slow down a bit. If a brain chip can turn your brain signals into digital commands, we need to ask who controls that data and how well it is protected.
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BRAIN IMPLANT ENABLES ALS PATIENT TO COMMUNICATE USING AI
China’s NEO brain implant could help some paralysis patients control devices, like prosthetic hands, with their thoughts while raising concerns over brain data privacy. (Tsinghua University)
What is China’s NEO brain chip?
NEO is a brain-computer interface, often called a BCI. These systems read brain activity and translate it into commands for an external device. In this case, the implant uses sensors placed near the brain’s motor-control area. Those signals can help a patient operate equipment such as a robotic glove or computer interface.
What makes NEO especially notable is its placement. Brain-computer interfaces can be designed in different ways, and some go deeper into the brain than others. The company most people know in this space is Neuralink, the brain-chip startup co-founded by Elon Musk. Its implant uses tiny threads that enter the brain’s cortex. NEO takes a less invasive approach by placing electrodes on the dura mater, which is the protective membrane around the brain.
That design matters because every brain implant carries medical risk. Surgery can cause bleeding, swelling, infection or tissue damage. Even a small complication in the wrong part of the brain can affect speech or movement.
China’s approval does not mean brain chips are suddenly available for anyone who wants one. This remains a medical device for a narrow group of patients. Right now, the focus centers on helping people with severe paralysis regain some digital or assisted movement control.
Why China’s brain chip breakthrough matters
The medical upside here is hard to deny. More than three billion people worldwide live with neurological conditions, according to the World Health Organization. That includes people dealing with stroke, epilepsy, Parkinson’s disease, spinal cord injuries and other serious conditions.
For someone who has spent years unable to move freely or communicate easily, even a small amount of restored control could feel enormous. That is why brain-computer interfaces are getting so much attention. They could give some patients a new way to interact with the world around them.
Neuralink has already shown what that can look like in real life. Audrey Crews, a Neuralink trial participant who has been paralyzed for years, publicly shared that she wrote her name using the implant by controlling her computer.
ELON MUSK SHARES PLAN TO MASS-PRODUCE BRAIN IMPLANTS FOR PARALYSIS, NEUROLOGICAL DISEASE
How China’s brain chip compares with Neuralink
Elon Musk’s Neuralink has attracted most of the public attention in the U.S. brain-chip race. Musk has talked openly about restoring movement, helping people communicate and one day addressing vision loss.
Neuralink received approval to begin human trials, and more than 20 people have reportedly received its implant through testing. However, it has not received broad FDA approval for general commercial use.
China’s NEO approval puts a different kind of pressure on the field. It shows that China wants to move brain-computer interface technology into its health system and build a major industry around it.
This also fits a larger pattern. China has made BCI development part of its strategic technology push. The country wants breakthroughs by 2027 and a globally competitive brain-computer interface industry by 2030.
The coin-sized NEO brain chip rests on the brain’s protective outer layer, making it less invasive than implants that pierce brain tissue. (Tsinghua University)
Why brain chip privacy is such a big concern
We already worry about phones listening, apps tracking location and smart TVs collecting viewing habits. Brain-computer interfaces take that concern to another level.
A BCI collects signals from the nervous system. Today, that may mean decoding movement intent, such as whether a patient wants to move a cursor left or right. But as the technology improves, the data could become more sensitive.
That raises some big questions. Who owns the brain data? Can it be sold, shared or used to train AI systems? Could an insurer, employer or government ever demand access? What happens if a company changes its privacy policy after the implant becomes part of someone’s daily life?
Those questions sound dramatic until you remember how many connected devices began as conveniences and turned into data pipelines.
A brain chip designed for medical help should not become another ad platform, another surveillance tool or another database waiting to be breached.
YOUR HEALTH DATA IS BEING SOLD WITHOUT YOUR CONSENT
Could hackers target brain-computer interfaces?
This is where the whole brain-chip conversation gets very serious. Any device that connects to a computer raises security questions. A brain-computer interface raises even bigger ones because it deals with signals from your body and, in some cases, the devices that help you move or communicate.
The concern here is someone getting access to neural data, device settings or the commands moving between the implant and outside equipment. Think about that for a second. If a brain chip helps someone control a robotic hand, a wheelchair or a communication device, a security failure could affect far more than privacy. It could affect that person’s independence and safety. That to me is scary.
Companies building these devices need to treat cybersecurity like part of the surgery, not some software update they figure out later. Encryption, strict access controls, medical-grade testing and clear update policies should be baked in from day one.
And because a brain implant may stay inside a person’s body for years, long-term support has to be part of the deal. No one should end up with an outdated implant in their head because a company moved on to the next big product launch.
What China’s brain chip means to you
For now, this technology is geared toward patients with serious medical needs. So, no, most of us are not lining up for a brain chip anytime soon. But this should still get your attention.
We already give up a lot of personal data through our phones, watches, cars and smart home devices. A brain implant takes that to a whole different level because the data comes from inside the body. That is about as personal as it gets.
Before this technology moves beyond hospitals and medical trials, patients need plain answers before they agree to anything. They should know who can access the data, how long it gets stored, whether it can be shared and whether it can help train AI systems.
The medical potential here is incredible. Helping someone regain control or communicate again could change a life. But the privacy protections need to be just as strong as the technology itself.
NEURALINK BRAIN IMPLANT HELPS ARIZONA MAN REGAIN CONTROL OF HIS LIFE
Brain-computer interfaces, like Neuralink, pictured here, could restore independence for some patients, but experts say neural data needs strong privacy and cybersecurity protections. (Neuralink)
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Kurt’s key takeaways
China’s NEO brain chip could be a huge step forward for people living with paralysis. If this technology helps someone regain control or communicate again, that is powerful. But I also think we need to be very careful here. Once a device connects your brain signals to outside technology, the privacy stakes change fast. We are talking about data tied to your nervous system. That to me is the line we need to watch closely. Brain chips could do incredible good. But companies and governments need clear limits before this technology moves any further into everyday life. The promise is real. So are the risks. And when the data comes from inside your own head, “trust us” will never be enough.
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Would you ever consider a brain implant if it could restore movement or communication, or does the privacy risk feel too personal to accept? Let us know by writing to us at CyberGuy.com.
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Copyright 2026 CyberGuy.com. All rights reserved.
Technology
NASA selects Eric Schmidt’s rocket company for a 2028 mission to Mars
Relativity Space, the rocket company led by former Google executive Eric Schmidt, was picked to launch NASA’s Aeolus payload to Mars in 2028, as reported earlier by TechCrunch. Under a new public-private partnership, Relativity Space will provide the “spacecraft, rocket, and cruise operations” to fly Aeolus to Mars, where the payload will “provide the first integrated, daily, global view of Martian winds, temperatures, dust, and clouds.”
The Aeolus payload will have four instruments on board for studying the Martian atmosphere, which NASA says will “directly inform entry, descent, and landing systems and support safer, more predictable mission planning for astronauts.”
Schmidt, who served as CEO of Google from 2001 to 2011, became Relativity Space’s CEO in 2025, a couple of years after it launched the “world’s first 3D-printed rocket,” Terran 1, which failed shortly after launch. Relativity Space’s larger Terran R rocket isn’t scheduled to have its first launch until later this year.
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