Technology
The most talked-about Super Bowl ads of 2024
The biggest game of the year is right around the corner, and that means that some of the best commercials will be airing. There will be plenty of star-studded ads from some of the biggest companies in the world, including Volkswagen, Michelob Ultra, Reese’s and more. Here are some of the most anticipated ads you can expect to see on Super Bowl Sunday.
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Bud Light
After facing an enormous amount of backlash in the last year due to its campaign with trans activist and TikTok star Dylan Mulvaney, Bud Light’s Super Bowl ad is probably going to be one of the most talked about this year. The teaser features an unrecognizable man in sunglasses and a Bud Light T-shirt with a group of football fans watching in awe and asking who the man is.
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Uber Eats
Uber Eats released a teaser trailer for its Super Bowl ad, and it features power couple David and Victoria Beckham. In the trailer, the couple remake a moment from their Netflix documentary, “Beckham,” that went viral after Victoria said she came from a “working-class family,” and David told her to be more honest about her background. Those who watched the film will be sure to get a kick out of this one.
Doritos
Doritos will be promoting its latest product, Dinamita, in its Super Bowl ad and will feature Emmy Award-nominated actress Jenna Ortega, who you may recognize from the Scream franchise or from her Netflix hit show “Wednesday.”
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BetMGM
BetMGM’s Super Bowl ad will certainly make Tom Brady fans happy since he will be making an appearance along with actor Vince Vaughn and former professional hockey player Wayne Gretzky. The ad features the three stars in a humorous scenario where they say BetMGM is for everyone who loves sports betting except for Tom Brady because he’s won enough.
Drumstick
One of the more comedic ads expected to hit the small screen on Super Bowl Sunday is from Drumstick. The ad will feature comedian Eric André as he tries to make it through airport security with a bag full of Drumstick ice cream cones.
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Michelob Ultra
Michelob Ultra is certainly trying to reach a global audience with its Super Bowl ad because it will feature international soccer superstar Lionel Messi. Messi is one of the most followed people on Instagram, with nearly 500 million followers, so this ad is sure to make a splash.
Oreo
Oreo is also pulling out all the stops for its Super Bowl ad by featuring one of the most famous reality TV stars and business tycoons in the world – Kris Jenner. The ad teaser shows Jenner with a jar full of Oreos and twisting one to show that the cream is only on one side.
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Pringles
Marvel fans will enjoy the Pringles Super Bowl ad because it is set to feature actor Chris Pratt. In the teaser, Pratt is having a stare-down with a can of Pringles chips before the famous Pringles mustache man winks at him.
e.l.f. Cosmetics
Perhaps one of the most star-studded Super Bowl ads this year will come from e.l.f. Cosmetics. The trailer featured numerous stars, including Meghan Trainor, as well as cast members from “Jury Duty” and “Suits.” The most famous “Suits” cast member, Meghan Markle, however, was not featured.
Hellman’s
Another ad that’s expected to make viewers laugh out loud is Hellman’s mayonnaise, which will feature Emmy Award-winning actress and comedian Kate McKinnon. In the ad, McKinnon makes her cat a viral star after the cat meows in a way that sounds like “mayo.”
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Budweiser
It’s a staple at this point for Budweiser to have a wholesome Super Bowl ad, and this year will be no different. The teaser trailer features the Clydesdale horses making a comeback and will be sure to bring a smile to everyone watching.
Popeyes
Popeyes is also pulling out all the stops for its Super Bowl Sunday ad. The teaser features actor Ken Jeong emerging from cryotherapy, which may get a good laugh from viewers at home.
Starry
Gen Z viewers will be sure to love this ad coming from the soda brand Starry. The ad will feature VMA-winning rapper Ice Spice sipping on a can of Starry while she tries to avoid her ex, who has yet to be revealed.
FanDuel
Like BetMGM, the sports betting FanDuel is sticking with sports legends for its Super Bowl ad. The teaser released features both former NFL star Rob Gronkowski and former WWE star and actor John Cena.
Mountain Dew
The Mountain Dew Super Bowl ad is sure to bring a smile to those watching at home. It will feature actress Aubrey Plaza in a “Game of Thrones”-style ad that shows her riding on the back of a dragon while sipping on the beverage.
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State Farm
We all know the famous “Jake from State Farm” commercials; however, State Farm will be featuring a different star for their Super Bowl ad this year. The teaser introduces Agent State Farm, who will be played by Arnold Schwarzenegger.
Coors Light
Coors Light is another big beer company planning to show an ad on Super Bowl Sunday. The teaser trailer released shows a can of Coors on train tracks right before it’s about to get hit by a snow-covered locomotive, so we’ll have to wait and see what the big reveal is.
Kurt’s key takeaways
During this year’s Super Bowl, we can expect to see some hilarious, heartwarming, and surprising ads from some of the biggest brands and celebrities in the world. Whether you are a fan of Bud Light, Uber Eats, Doritos, or Oreo, there is something for everyone to enjoy and talk about. Let us know which ad you’re most excited to see and which one ends up being your favorite. Let us know by writing us at Cyberguy.com/Contact.
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Technology
This pasta sauce wants to record your family
As if there weren’t already enough devices listening in on everything being said in your home, Prego, the pasta and pizza sauce brand, is releasing a device designed to record everything said around the dinner table for posterity. The Connection Keeper, which looks like an oversized pasta jar lid, was created in collaboration with StoryCorps, the nonprofit organization focused on preserving the stories of Americans in a collection housed at the Library of Congress’ American Folklife Center. There’s no AI, Wi-Fi, or Bluetooth, but you can optionally upload recordings to StoryCorps’ website to make them easier to share with family.
Prego says the goal of the device is to encourage families to make memories through conversation during dinner instead of staring at their phones — but only for a small number of families. The company is only planning to make less than 100 of them. The Connection Keeper will be available for purchase online starting on April 27th for $20 as part of a bundle that includes the device, a jar of Prego sauce, spaghetti noodles, and a deck of cards featuring conversation prompts and ideas.
Using the device is as easy as plopping the Connection Keeper down in the middle of everyone at the table and pressing one button to start recording. Using a pair of microphones, it captures CD-quality audio to a 16GB microSD card for up to eight hours when fully charged.
When dinner’s over, the recordings can be transferred to a computer over USB-C and then uploaded to a dedicated microsite created by StoryCorps where they’re preserved and accessible only by the uploader, unless they choose to share them with other StoryCorps users or the general public. You even have the option to archive them within the Library of Congress, which makes them public automatically, so hopefully your family talks about more than just stealing brainrots.
The recordings can be accessed on a smartphone through the StoryCorps app, but Prego intentionally left phones out of the rest of the process to discourage their use at the table. It’s also why the Connection Keeper lacks a screen. The goal was to minimize interactions with the device so family members instead focused on talking with each other.
Technology
BMW puts humanoid robots to work building EVs
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BMW Group has spent years testing automation, but this latest move feels different. Instead of robotic arms locked in cages, the company is now using humanoid robots that move through factories more like people. After a successful pilot in Spartanburg, South Carolina, BMW is bringing that same idea into its Leipzig, Germany, factory, where it is testing robots in real production environments. This time, it is partnering with Hexagon Robotics to introduce a new generation of AI-powered machines. Unlike many robot demos you see online, this one is already being tested inside a real production environment.
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CHINESE ROBOT BREAKS HUMAN WORLD RECORD IN BEIJING HALF-MARATHON
BMW’s new AI-driven robots are now operating inside active factories, marking a shift from traditional automation to flexible, human-like systems. (Christof Rührmair/picture alliance via Getty Images)
How BMW’s humanoid robot pilot built over 30,000 vehicles
BMW’s earlier pilot used Figure 02 humanoid robots for a very specific task. They handled the precise positioning of sheet metal for welding on the BMW X3 production line. That task may seem small, but it plays a key role in keeping production moving smoothly. Precision work like this can easily slow things down or create bottlenecks. According to BMW, those robots helped contribute to building more than 30,000 vehicles. Because of that success, the company now feels confident about expanding the concept. Instead of limiting testing to one plant, BMW is moving forward with its iFACTORY initiative in Leipzig, where EV production is already a major focus.
BMW’s new AI humanoid robots for EV factories
The new robots, called AEON, come from Hexagon Robotics. They are designed to work inside active factory environments without constant human direction. They rely on AI-based motion control, which helps them move through complex spaces. At the same time, built-in sensors allow them to understand their surroundings in real time. Because of that, they can adjust their actions on the fly instead of following fixed instructions. Hexagon refers to this as “Physical AI.” In simple terms, the robot can make decisions based on what it sees around it. As a result, the robot does not stop when something unexpected happens. Instead, it adapts and keeps working. That marks a clear shift from traditional factory automation.
Why BMW is investing in humanoid robots now
BMW executives have made it clear that this is not about replacing people overnight. Instead, the goal is to test what actually works in real production environments. Michael Nikolaides, who oversees BMW’s production network, says these pilot programs help the company refine how AI-powered robots learn on the job. He goes on to point to a broader vision, saying: “Digitalization improves the competitiveness of our production, here in Europe and worldwide. The symbiosis of engineering expertise and artificial intelligence opens up entirely new possibilities in production.” There is also a practical reason for the humanoid design. Factories are already built for human workers. Because of that, a robot that can use the same spaces and tools is much easier to integrate than one that requires a complete redesign.
HUMANOID ROBOTS HIT MASS PRODUCTION IN CHINA
After a successful U.S. pilot, BMW is deploying humanoid robots in Leipzig to improve efficiency and adaptability in electric vehicle manufacturing. (Christof Rührmair/picture alliance via Getty Images)
How humanoid robots could transform factory work
For years, humanoid robots felt more like something you saw in those social media demo videos than something you would trust on a real factory floor. Yes, they looked impressive, but they struggled in real environments. That is starting to change. Factories are still unpredictable. Parts do not always arrive in the exact same position. Workers move around constantly, and tools and materials shift throughout the day. Because of this, traditional robots often struggle since they rely on tightly controlled conditions. AI-powered humanoid robots can handle that kind of variability. They move around people and equipment without stopping. They adjust when parts are slightly off, and they work in spaces built for human workers. That level of flexibility is what sets this new wave of AI-powered robotics apart from earlier forms of automation.
What this means to you
Even if you never step inside a factory, this shift still matters. For one, it could change how cars are built, whether they are electric or gas. When production speeds up, costs can come down over time, which could affect what you pay for your next vehicle. At the same time, factory jobs are likely to change. Some repetitive or physically demanding work may move to robots. In many cases, that means people shift into roles focused on oversight, maintenance or more skilled tasks. Step back for a second, and you can see this is a sign of where AI is headed next. It is no longer limited to apps on your phone or software on your computer. Now, it is starting to show up in the physical world in ways you can actually see and interact with.
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BMW is expanding its humanoid robot program into a German EV factory, testing AI-powered machines designed to work alongside humans in real production environments. (Christof Rührmair/picture alliance via Getty Images)
Kurt’s key takeaways
BMW is not the only company testing humanoid robots, but it is one of the first to bring them into real production environments. That is a big shift from the testing phase most of us are used to seeing. The fact that these robots are already helping build tens of thousands of vehicles shows that this is moving beyond early trials. It is starting to become part of how factories actually run. Where this goes next is still an open question. If the technology keeps improving, you could see more of these robots show up in factories and warehouses over time.
So here is the bigger question. How do you feel about humanoid robots working alongside people in factories? Would you trust them to help build the car you drive? Let us know by writing to us at Cyberguy.com
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Technology
Blue Origin successfully reused its New Glenn rocket
Today’s launch of AST SpaceMobile’s BlueBird 7 satellite aboard Blue Origin’s reusable New Glenn rocket was a partial success. The New Glenn touched down on its landing pad without incident, making it the second launch and landing for the first stage booster, and officially giving Jeff Bezos a reusable launch vehicle. Unfortunately for AST SpaceMobile, the mission was less successful. Its cell-tower-in-space was delivered to a lower orbit than expected by the second stage of the launch vehicle, rendering it functionally useless.
While the satellite separated from the launch vehicle and powered on, the altitude is too low to sustain operations with its on-board thruster technology and will de-orbited.
Bezos, for his part, posted a video of the landing on X without comment.
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