Technology
The CFPB wants to rein in data brokers
The Consumer Financial Protection Bureau wants to propose new regulations that would require data brokers to comply with the Fair Credit Reporting Act. In a speech at the White House earlier this month, CFPB Director Rohit Chopra said the agency is looking into policies to “ensure greater accountability” for companies that buy and sell consumer data, in keeping with an executive order President Joe Biden issued in late February.
Chopra said the agency is considering proposals that would define data brokers that sell certain types of data as “consumer reporting agencies,” thereby requiring those companies to comply with the Fair Credit Reporting Act (FCRA). The statute bans sharing certain kinds of data (e.g., your credit report) with entities unless they serve a specific purpose outlined in the law (e.g., if the report is used for employment purposes or to extend a line of credit to someone).
The CFBP views the buying and selling of consumer data as a national security issue, not just a matter of privacy. Chopra mentioned three massive data breaches — the 2015 Anthem leak, the 2017 Equifax hack, and the 2018 Marriott breach — as examples of foreign adversaries illicitly obtaining Americans’ personal data. “When Americans’ health information, financial information, and even their travel whereabouts can be assembled into detailed dossiers, it’s no surprise that this raises risks when it comes to safety and security,” Chopra said. But the focus on high-profile hacks obscures a more pervasive, totally legal phenomenon: data brokers’ ability to sell detailed personal information to anyone who’s willing to pay for it.
Citing the February executive order, Chopra noted that data brokers can sell data to “countries of concern, or entities controlled by those countries, and it can land in the hands of foreign intelligence services, militaries, or other companies controlled by foreign governments.” In other words, instead of hacking hotel chains and credit reporting bureaus to get access to millions of Americans’ personal data, intelligence agencies can buy information that is just as detailed, if not more so.
“For example, data brokers can facilitate the targeting of individuals by allowing entities to purchase lists that match multiple categories, like ‘Intelligence and Counterterrorism’ with ‘substance abuse,’ ‘heavy drinker,’ or even ‘behind on bills,’” Chopra said. “In other contexts, entities can purchase records for pennies per person, allowing relatively small investments to be leveraged into mass collection.” Put another way, the White House is concerned that the US’s adversaries — most explicitly, China — can use Americans’ data to identify targets for blackmail and surveillance.
The government is growing increasingly concerned about foreign governments’ access to Americans’ data. In March, the House passed a bill that would prohibit data brokers from selling Americans’ personally identifiable information to “any entity that is controlled by a foreign adversary.” Under the Protecting Americans’ Data from Foreign Adversaries Act, data brokers would face penalties from the Federal Trade Commission if they sell sensitive information — like location or health data — to any person or company based in certain countries. The Senate has yet to vote on the bill.
US government agencies, too, rely on data brokers to keep an eye on Americans. In 2022, the American Civil Liberties Union published a series of documents that showed how the Department of Homeland Security used location data to track the movement of millions of cell phones — and the people who own them — within the US.
Technology
Brendan Carr is a dummy
All year on The Vergecast, we’ve been tracking the many bizarre and problematic actions of FCC Chairman Brendan Carr. There has been a lot to discuss! Then, this week, ahead of one of our last episodes of the year, Carr appeared in front of the Senate Commerce Committee and spent three hours explaining how he thinks about his job, the FCC, and the state of online communication and entertainment. It was a lot.
On this episode of The Vergecast, we begin with a dissection of Carr’s testimony, his threats against broadcasters, and the ways in which he’s using old ideas about content delivery to get his political way. Nilay and David walk through some of Carr’s most important quotes, explain the history of broadband regulation, and look ahead to how Carr might bring these same tactics to internet regulation next year.
Also, an important housekeeping note: The Vergecast will be live at CES! We’ll be at the Brooklyn Bowl in Las Vegas, at 3:30PM on Wednesday, January 7th. There will be podcasting, and hanging out, and bowling. It’s going to be great, and if you’re going to be in Vegas we’d love to see you there.
Until then, if you want to know more about everything we discuss in this episode, here are some links to get you started, first on Brendan Carr:
And in the streaming wars:
And in the lightning round:
Technology
AI photo match reunites Texas woman with lost cat after 103 days
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Holiday gatherings and year-end travel often lead to a spike in missing pets. Doors open more often, routines shift and animals can slip outside in a moment of confusion.
New Year’s Eve creates loud fireworks, and shelters report some of their busiest nights of the entire year. Amid all that, one Texas family just experienced a heartwarming reunion thanks to an AI photo matching on Petco Love Lost.
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FIND A LOST PHONE THAT IS OFF OR DEAD
An AI photo-matching on Petco Love Lost helped reunite a Texas family with their missing cat after 103 days. (ULISES RUIZ/AFP via Getty Images)
How AI photo matching kept the search going
Pam’s 11-year-old indoor cat, Grayson, had never been outside alone. She believes he slipped out while she unloaded groceries at their home in Plano, Texas. The moment she realized he was gone, she acted fast.
She said, “We went up and down the streets day and night. We went online in the neighborhood and on Love Lost. We put up flyers all over the neighborhood. Friends and neighbors were looking for him. I went to the animal shelter, posted him there, and went every day for over a month, hoping to find him.”
Pam uploaded Grayson’s photo to Petco Love Lost right away. She checked her daily match alerts and hoped she would see his familiar face pop up. She told CyberGuy, “I received match alerts almost every day from Lost Love, but never saw Grayson. His profile had been on their site for over 90 days.”
The moment everything changed
Missy, a nearby resident, spotted a thin cat in an alley near her home. She brought him inside, took a picture of him and then turned to Love Lost to see if anyone had reported a missing cat like him.
Missy explained how simple the process felt. “I used Lost Love to reunite them,” she said. “I uploaded a photo of the cat that we found, and it was matched through AI with the photo that the owner uploaded.”
She soon received an AI match alert and learned that the cross street Grayson’s owner, Pam, had listed in her lost post was only a mile from her home. Missy contacted Pam right away.
That message changed everything. “I am sure that if we had not posted his picture and enabled the ability to match the images, we would never have known what happened to Grayson,” Pam said. “And we would not have connected with Missy.”
AI TECH HELPS A SENIOR REUNITE WITH HER CAT AFTER 11 DAYS
Grayson, an indoor cat from Plano, Texas, was finally found thanks to a neighbor who uploaded his photo to an AI search tool. (DANIEL PERRON/Hans Lucas/AFP via Getty Images)
A long road for an aging cat
Grayson is almost 12 and has never lived outdoors. That made this reunion feel even more emotional, Pam said.
“I am still amazed at Grayson’s journey,” she added. “I look at him and cannot believe he made it through those 103 days. He is almost 12 years old, so he is not a young kitty.”
Pam said she still thinks about what those months were like for him. “[I] guess I will always wonder where he was and how many stops he made before he reached Missy’s loving home,” she said. “He must have known she would take care of him. It takes a special person to take the time to reunite a beloved pet with their family. Missy and her family went above and beyond to reunite us with Grayson.”
Why pet tech matters during the holidays
This season brings joy but also risks for pets. Visitors, travel and loud celebrations create more chances for animals to slip out or feel spooked. Tools like AI photo matching help families act fast when a pet goes missing. Love Lost connects shelters and neighbors in one place so that people like Pam and Missy can find each other.
What to do if your pet goes missing
Losing a pet can feel overwhelming, but taking fast action helps. These steps guide you through what to do right away.
1) Search your home and neighborhood right away
Look in closets, garages and under furniture. Walk your street and ask neighbors to check yards and sheds.
2) Upload your pet’s photo to Petco Love Lost
Take a clear photo and post it on the site. AI photo matching alerts you when a possible match appears. It also helps others contact you fast.
3) Visit your local shelters in person
Shelters update kennels throughout the day. Staff can guide you and help flag your pet’s profile. Go often until you get updates.
4) Post on local community groups
Use neighborhood apps, local Facebook groups and community forums. Include your pet’s photo, last known location and your contact info.
5) Put up flyers right away
Use a large photo and simple details. Place flyers at busy intersections and near schools, parks and businesses.
6) Contact your pet’s microchip registry
If your pet is microchipped, call the registry or log in to your account. Make sure the chip is registered to you, update your contact info and mark your pet as missing so shelters and vets can reach you fast.
7) Stay consistent with your search
Check Love Lost alerts often. Visit shelters and follow up on every lead. Persistence made the difference for Pam and Grayson.
LOST DOGS ON FOURTH OF JULY: HOW TO KEEP YOUR PET SAFE
A pet owner is seen cradling a cat on their lap. (Diego Herrera Carcedo/Anadolu via Getty Images)
How AirTags can help you find a lost pet faster
While tools like AI photo matching are invaluable after a pet goes missing, prevention and real-time tracking can make an enormous difference during the first critical hours. That’s where Apple AirTags come in. An AirTag isn’t a GPS tracker, but it can still be a powerful recovery tool when used correctly. When attached securely to your pet’s collar, an AirTag uses Apple’s vast Find My network. That network consists of hundreds of millions of nearby iPhones, iPads and Macs that can anonymously and securely relay the AirTag’s location back to you.
If your pet wanders into a neighborhood, apartment complex or busy area, the chances are high that another Apple device will pass nearby and update the location automatically. You won’t know who helped, and they won’t know it was them, but the location can show up on your map within minutes. For indoor cats or dogs that don’t usually roam far, this can be especially helpful. Even a rough location can narrow your search area and save precious time.
Important limits to know: AirTags work best in populated areas. They rely on nearby Apple devices, so coverage may be limited in rural or remote locations. They also don’t update continuously like true GPS pet trackers. That’s why AirTags should be seen as a backup layer, not a replacement for microchipping or dedicated pet trackers.
How to use an AirTag safely with pets
- Use a secure, pet-specific AirTag holder that won’t break easily.
- Attach it to a breakaway collar for cats and dogs to reduce injury risk.
- Make sure Find My notifications are turned on so you get alerts quickly.
- Combine it with microchipping and ID tags for the best protection.
Used together, these tools give you multiple ways to reconnect with your pet, whether minutes or months have passed.
For a list of the best pet trackers, go to Cyberguy.com and search “best pet trackers.”
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Kurt’s key takeaways
Grayson’s reunion is a reminder that tech works best when caring people put it to use. AI matched the photos, but Missy took action, and Pam never stopped looking. Their persistence helped a senior cat get home after a long and risky journey.
If your pet went missing today, would you know the first step to bring them home fast? Let us know by writing to us at Cyberguy.com.
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Get my best tech tips, urgent security alerts and exclusive deals delivered straight to your inbox. Plus, you’ll get instant access to my Ultimate Scam Survival Guide — free when you join my CYBERGUY.COM newsletter.
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Technology
TikTok ban: all the news on the app’s shutdown and return in the US
After briefly going dark in the US to comply with the divest-or-ban law targeting ByteDance that went into effect on January 19th, TikTok quickly came back online. It eventually reappeared in the App Store and Google Play as negotiations between the US and China continued, and Donald Trump continued to sign extensions directing officials not to apply the law’s penalties.
Finally, in mid-December, TikTok CEO Shou Zi Chew told employees that the agreements to create TikTok USDS Joint Venture LLC, which includes Oracle, Silver Lake, and MGX as part owners, have been signed, and the deal is expected to close on January 22nd, 2026. His letter said that for users in the US, the new joint venture will oversee data protection, the security of a newly-retrained algorithm, content moderation, and the deployment of the US app and platform.
Read on for all the latest news on the TikTok ban law in the US.
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