Business
This publisher enlists ‘bookfluencers’ to choose its titles. Is it working?
When young adult author Courtney Summers got the rights back to her backlisted titles in 2024, she initially wasn’t sure what to do with them.
Summers’ novels, the bulk of which enjoyed peak popularity in the 2010s, had by then faded into the periphery — despite a film adaptation of her 2012 zombie thriller “This Is Not a Test,” which is slated to be released in theaters Feb. 20. But the Canadian author felt they still had potential.
That’s how she wound up pitching a “Taylor’s Version”-style rerelease of her backlist to a handful of desired publishers. Under this model, Summers would publish lightly revised versions of her old books — “make the background vocals stronger and the guitar richer,” so to speak — in the hopes of reanimating her work and reaching a new generation of readers.
Her unorthodox plan had one fledgling publisher’s name all over it — Bindery Books.
Co-founded by book marketing veteran Matt Kaye and former Becker&mayer! editor Meghan Harvey, Bindery Books is a publishing startup and membership platform that integrates influencer marketing into the book publication process. Unlike traditional publishing houses, Bindery operates via a handful of influencer-led imprints, designed to better serve reader interest and take the burden of book promotion off under-resourced authors.
“Bookish creators wanted to figure out how to build a career doing what they love. Authors want to reach an audience,” Kaye said. So he and Harvey decided to play matchmaker.
Bindery currently houses 12 imprints helmed by book influencers, or as Kaye called them, “tastemakers.” Oftentimes, these atypical acquiring editors grew their online book communities for several years before landing at Bindery.
Kathryn Budig, head of the speculative fiction imprint the Inky Phoenix, started her online book club of the same name in 2020. She published her first title with Bindery in 2024.
When Bindery’s acquisitions director Shira Schindel brought her Summers’ backlog last year, Budig first pulled “This Is Not a Test,” the most speculative of the bunch, and was immediately hooked.
“I read it, I went back to Shira and was like, ‘Give it to me. Mine. Mine,’” she said.
Since then, Budig has labored tirelessly to stoke enthusiasm for Summers’ book among her Inky Phoenix community members. Her genuine pride in Summers’ work, and eagerness for it to succeed, is tangible in every post and promotional video — just like Kaye and Harvey imagined.
The trust between Summers and Budig was immediate, the latter said: “We started a dev[elopmental] edit before we even inked the papers.”
It was a completely different publishing experience than Summers was used to, she said. Her previous publishers had been either too overworked or unbothered to treat her and her work with the respect she felt she deserved.
Under Budig’s wing, Summers said she was cared for and included in editorial decision-making, in part thanks to a project manager — a role typically not seen at legacy publishing houses. The author added that for the first time in the 14 years after its publication, “This Is Not a Test” is a Kids Indie Next pick.
For the Bindery team to make that happen, she said, “they pulled levers I can’t imagine would be possible in a more traditional model.”
Few of Bindery’s authors have Summers’ high profile or sizable backlog. Instead, nearly all of its titles are debuts, and about a third of its authors are unagented, Kaye said. Last year, several Bindery books hit bestseller and year-end lists.
“I love welcoming authors that have had a sour journey, because I know that we’re gonna give them a good experience,” Bindery Books’ Meghan Harvey said, alongside fellow co-founder Matt Kaye.
(Josh Edelson / For The Times)
Kaye attributed Bindery’s success to its nontraditional model, which by leveraging so-called “bookfluencer” reach integrates reader sentiment into the publication process rather than attempting to anticipate it — as many publishing houses still do.
“Part of what we’re trying to do is have that immediacy, like, you’re not many, many steps removed from the reader,” he said. “You’re actually in conversation with them every day.”
Nina Haines, the tastemaker behind Bindery’s Sapph-Lit imprint, said that she solicited member input on the imprint’s prospective debut titles before she’d even read the manuscripts. The synopsis that won by a landslide was Kim Narby’s “Saturn Returning,” expected in May.
Given traditional publishing has historically sidelined queer authors and refused them marketing budgets, Haines said she hopes to be “that person that gets it and fights for it.”
Jananie Velu, who heads Bindery’s Boundless Press imprint, has similarly aimed to enfranchise underrepresented authors — in her case, authors of color — whom she felt the publishers she formerly worked for never truly gave a chance.
“I spent years butting my head against the wall, like, ‘Why can’t I get more budget for this author?’” Velu said, adding that her past employers heavily devalued the influence of BookTok and “bookfluencing” on publishing.
“So the idea that I would get to choose the books and really be a champion for those books from day one, I felt was just really exciting,” she said.
Jane Friedman, a book industry veteran and author of “The Bottom Line” publishing industry newsletter, views the Bindery model as an effective “middle ground” between traditional book marketing and online influencing.
While the analyst said she was unsure of how scalable it is, she said the publisher’s tastemaker strategy “reads as very Gen Z and maybe an indicator of where the industry needs to go to stay fresh and relevant.”
Bindery is not yet profitable, Harvey said. But that’s on the horizon.
In the meantime, she said, the startup plans to grow — “slowly … so that every author’s needs are taken care of” — and keep pinpointing publishing “blind spots.”
“We as an industry tend to go for the surest bets,” Harvey said.
“But it’s very interesting to me to think about how you could find these really engaged communities around either underexposed or emerging genre interests, [where] readers are there but publishers aren’t.”
Business
California is bringing back EV rebates. This is how to get one
Nearly a year after the expiration of a $7,500 federal tax incentive for new electric vehicles, California is stepping in to try to motivate buyers to go electric.
Gov. Gavin Newsom allocated $135 million in his new state budget to provide incentives for new and used EVs. Participating automakers will match the funds.
California leads the nation in EV adoption, though the market has taken a hit under the Trump administration.
The state budget — a more than $350-billion spending plan — went into effect Wednesday. The EV incentives will take effect in the coming weeks as the California Air Resources Board irons out agreements with dealerships.
Here’s what you need to know.
What are the incentives worth?
Senate Bill 168 tasked the California Air Resources Board with setting incentive amounts for new and used electric vehicles sold in California.
Eligible buyers will receive $3,500 off for new EVs and $1,750 off for used ones. Unlike the federal tax credits that expired in September, these incentives offer an instant discount and don’t require buyers to apply for credit later.
State funds will cover half of the incentive amount, and auto manufacturers will cover the other half.
The rebates will mean that most eligible buyers will effectively get between 4% and 7% of their money back.
For used EVs, “this incentive helps what’s already a good deal become an even better deal,” said auto analyst Brian Moody. “I think that’s the perfect use of these kinds of dollars.”
What are the rules and exceptions?
The new incentives can’t be used on all electric vehicles — they apply only to new EVs with a manufacturer’s suggested retail price of $50,000 or less, and used EVs with a sale price of $25,000 or less.
The $50,000 maximum rules out many options on the market, but legislation outlining the incentive program makes a special exception for California-based companies. Buyers purchasing a new or used EV from a company with headquarters in California can claim the discount regardless of the vehicle price.
That’s good news for Lucid, with headquarters in Newark, Calif., and for Irvine-based Rivian. Neither company currently offers new vehicles for less than $50,000. Rivian said it plans to launch a $44,990 SUV in 2027.
Who is eligible?
California’s new EV discounts are available only to first-time EV buyers, according to the legislation.
SB 168 says the buyer’s eligibility will be “confirmed by a buyer attestation” that they have not previously owned a zero-emission vehicle.
The new EV incentive is less than half of the federal incentive that expired nine months ago. Whereas the federal incentive may have been enough to spark interest in a range of buyers, Moody said the lesser amount will probably appeal mainly to people who already have their eye on an EV.
“I think you have to already be considering it, or in the market,” Moody said. “I think that the amount is just right for that.”
What are California’s clean car goals?
The incentives are intended to help California reach its electric vehicle and air quality goals as those targets have been under fire from President Trump.
Shortly after taking office, Trump signed an executive order that revoked California’s authority to set its own EV regulations, which included a goal of having 100% of new vehicle sales in the state be zero-emission by 2035.
California sued the administration in response. The state also has goals, including some that have been in place since 2012, that set declining limits on smog-causing pollutants and required automakers to sell increasing percentages of electric and hybrid vehicles through 2025.
In March, the administration filed a new lawsuit again trying to block California’s ability to set stricter-than-federal emissions standards for cars.
Early this year, California announced that more than 2.5 million zero-emission vehicles had been sold in the state since 2010, surpassing a target to put 1.5 million zero-emission vehicles on the road by 2025.
Business
Want an AI-proof job? New research says you may be safer at companies embracing the technology
While AI is often cited as one of the reasons for mass layoffs, particularly in the tech sector, for fast-growing companies it also seems to be creating new jobs in many companies, according to a study published Tuesday from financial services company Ramp and employment database Revelio Labs.
“Our early result is that it looks like firms are starting to look for more entry-level hires, likely people who are more AI native,” said Ara Kharazian, the lead economist at Ramp, a financial services company that found a rise in early-career hiring by companies in the period they started spending heavily on AI.
The study tracked AI spending and the workforce records of nearly 22,000 U.S. companies between January 2021 and February 2026.
It found that firms that spent more on AI ended up increasing their workforce headcount by an average of 10% over the two years after rolling out the technology. Companies that made the largest AI investment expanded entry-level job hiring by 12%.
“If you are a job seeker, or you are graduating from college, and you’re choosing between two different firms that are otherwise similar, I would choose the one that’s using AI,” Kharazian said. “Our paper shows that that firm is going to grow faster.”
The early and intense AI adopters spent more than $100 per month per employee on AI and had their employees using advanced AI, such as coding subscriptions, as opposed to simple ChatGPT subscriptions.
The low-intensity, casual AI adopters didn’t see any hiring gains and reduced headcount.
The Ramp study showed a positive effect on employment from AI because it focused on firms adopting AI, many of them fast-growing, venture-backed companies hiring AI-native junior employees.
It reached a different conclusion than a November 2025 Stanford University study, which examined payroll data across the entire labor market and found that employment among young software developers had declined by nearly 20% from its late-2022 peak.
The two findings can both be true, Kharazian said, because the Stanford study was broader and didn’t focus just on the firms that use AI.
“While there may be overall weak hiring for young people, what we found is that hiring is actually strong at the firms that use AI, and the firms that use AI intensely,” he said.
In another recent study on the impact of AI on jobs, the California AI-unemployment tracker examined the state across industries, education levels and region and highlighted some worrying trends.
It seemed to disprove the understanding that AI has been hurting mostly younger employees and those in entry-level jobs.
It found that unemployment insurance claims among college-educated workers in high-AI-exposed jobs, such as customer service and software development, increased after ChatGPT’s release in 2022 and remained elevated through May 2026.
Unemployment insurance claims among master’s and PhD holders in highly AI-exposed occupations have also risen, moving from a baseline average of 13,000 claims per month in November 2022 to between 16,000 and 22,000 claims per month since mid-2023, the study found.
The study also categorized unemployment claims by age and found that a significant portion of claims were from those aged 36 to 65, signaling that AI’s effect doesn’t only affect early-career jobs.
It also found a higher rate of insurance claims in the San Francisco Bay Area compared with the rest of California, and that job loss claims were concentrated in the technology sector.
In 2026, tech companies have let go of more than 160,000 workers, according to trueup.io, a website tracking industry layoffs.
Many companies have said AI was one of the main reasons for layoffs. Meta, Oracle, Microsoft and other big tech companies have laid off tens of thousands of employees, while simultaneously investing billions in AI data centers.
Ramp’s findings that heavy AI adoption can lead to increased hiring suggests that some of the companies announcing large layoffs may be guilty of blaming regular cost cutting on AI, a practice dubbed “AI washing.”
“When you hear CEOs talk about layoffs and they attribute it to AI, I would be skeptical,” Kharazian said.
Business
Commentary: It’s not just vaccines — from infancy to adolescence, Republicans are waging war on children’s health
The conservative assault on child health starts with the anti-vaccine campaign and proceeds to cutbacks in nutrition assistance and narrowed access to healthcare.
In the old days, before accepted medical protocols came under partisan assault, infants typically received a vitamin K shot to enhance blood-clotting capability and a few drops of an antibiotic to stave off eye infections before leaving the hospital, followed by a thorough round of vaccines against life-threatening diseases.
Americans assumed that “whatever a family could afford, the country had already decided this child was worth protecting,” Robert B. Shpiner, a critical care expert at UCLA medical school, wrote recently. “I have seen children harmed by disease, poverty, by bad luck. I had not, until now, seen them harmed so methodically by their own government.”
Shpiner’s targets were the changes in healthcare policies instituted by the Trump administration generally and Health and Human Services Secretary Robert F. Kennedy Jr., as well as the mistrust in medical authority that Kennedy and his followers have helped to foment.
We’re going to be paying this bill for years to come, because the lack of proper nutrition has profound effects on learning and disability.
— Robert B. Shpiner, UCLA
As Shpiner wrote in the Guardian, the administration’s assault on child health begins with its anti-vaccination policies. In January, Kennedy’s agency reduced the list of recommended childhood immunizations to 11 from 17, removing shots for COVID-19, hepatitis and meningitis, among other diseases. The agency made the changes without the customary professional consultations, KFF has reported.
But that’s only the tip of the iceberg. “It’s just one thing after another,” Shpiner told me.
What triggered him into writing his Guardian essay, he says, was learning that congressional Republicans had advanced an agriculture appropriations bill that would cut the fruit and vegetable benefit for children in WIC, the supplemental nutritional program for women, infants and children to $10 a month from $26.
“That got me to looking at this as a sequence,” he says, starting with the reduction of child immunizations, followed by the proposed cuts in WIC and the cuts in food stamps enacted as part of the Republican budget bill that Trump signed one year ago Saturday (i.e., the Fourth of July, 2025).
“The image of us taking food away from kids and not giving them enough money to buy some apples and berries—the short-term response is outrage,” he says, “but the medium- and long-term effect is that we’re going to be paying this bill for years to come, because the lack of proper nutrition has profound effects on learning, and disability and anemia. A number of measures of health and success match with nutrition.”
At almost every stage of childhood development, he notes, programs aimed at preserving or enhancing children’s health have gone on the chopping block.
“A vaccine rule one week, a food program the next,” he wrote. “Each change arrives wrapped in a reasonable rationale: fiscal discipline, local control, parental choice. But arrange them in the order a child actually grows, and the rationales stop mattering.”
Judging from their rhetoric, one would think that Republicans would move heaven and earth to foster child immunizations, nutritional assistance and access to medical care.
In “Communion,” his recent book about his conversion to Catholicism, for example, Vice President JD Vance writes: “We want more children in our society because children are profoundly good — the greatest value add we can create.”
Yet the programmatic cutbacks advocated for and implemented by the Republican Congress and Trump give the lie to that sentiment. Let’s examine chapter and verse.
Measles is the canary in the coal mine for vaccination and public health, and at this moment, the canary is singing a doleful tune. The Centers for Disease Control and Prevention count 2,134 cases in the U.S. as of June 25. That’s poised to exceed the 2,288 cases in all of 2025, which was the worst outbreak since 1991.
There’s no question why this is happening. It’s because of a decline in measles vaccinations below the 95% generally considered to provide “herd immunity,” in which the disease is so rare that even unvaccinated individuals are protected from exposure.
Kennedy may not deserve all the blame for the immunization decline, but as pseudoscience debunker Steven Novella has pointed out, as secretary he has “done everything possible to undermine vaccine science and confidence in health institutions.”
Kennedy has paid lip service to the value of the MMR vaccine, which combines immunizations for measles, mumps and rubella. But he has claimed without evidence that the vaccine causes deaths “every year” and that the vaccine hasn’t been safety-tested, which isn’t so. He has asserted that it shouldn’t be subject to a government mandate. He also has promoted treatments for measles that aren’t known to be effective.
(The Department of Health and Human Services didn’t respond to my request for comment on the vaccine initiatives.)
As children grow, the crisis of malnutrition kicks in. The House GOP’s cuts to WIC are still only on the drawing board. But the Republican budget bill incorporated cuts to food stamps — the Supplemental Nutrition Assistance Program, or SNAP — that have driven some 4 million people off the program. In 13 states that have published data, according to the Center on Budget and Policy Priorities, child enrollment fell by more than 800,000, or 16%, between July 2025 and May of this year.
“This is where the nutrition cuts become a medical, not merely a moral, story,” Shpiner says. “Iron-deficiency anemia in infancy is associated with poorer cognitive, motor, and behavioral outcomes that persist more than 10 years after the deficiency itself has been corrected — the deficit does not fully reverse even with later treatment. Withdrawing produce and protein from WIC and SNAP at the peak window of brain growth is not a budget line that resets the following year; it is a developmental exposure with a long tail.”
The combination of reduced immunization and poor nutrition build on each other. “Unvaccinated kids are going to get sicker,” he told me. “If they’re malnourished, they’re going to get sicker. If their parents don’t get affordable care, they’re going to be strapped. It becomes a synergistic and multiplicative cascade.”
Indeed, the administration’s assault on Medicaid and the Affordable Care Act intensifies the damage. Enrollment in Medicaid and the Children’s Health Insurance Program, which is part of Medicaid, fell by 4.8 million people, or 6%, from March 2025 through March 2026, according to government data. The enrollment decline for children alone came to more than 1.9 million, or 5%.
White House spokesperson Kush Desai challenged the latter figure when I asked for comment. But it came from KFF, which sourced it to the government’s Centers for Medicare and Medicaid Services, or CMS.
“Nothing has been done to alter insurance or Medicaid coverage of any vaccination,” Desai told me by email, “and parents are encouraged to seek out the counsel of their pediatrician to make the best decisions for their children.”
The prospects are for further declines. That’s because new work requirements for enrollees in Medicaid expansion under the Affordable Care Act are almost certain to drive enrollment down, due to obstacles including paperwork burdens and administrative snafus, resulting in even some eligible enrollees losing their coverage.
(These problems became so pronounced in Arkansas, which implemented work requirements during the first Trump term, that a federal judge axed the program.)
The work rules enacted last year as part of the Republican budget bill aren’t scheduled to start until Jan. 1, but three states are starting early — Nebraska (May 1), Montana (Wednesday) and Iowa (Dec. 1). The impact on enrollment isn’t yet clear.
Whatever the effect of these changes, the public is going to know less about them than before. The reason is that the administration has shrunk the requirements for reports of immunization from states, changing the reports from mandated to voluntary. The affected data include childhood immunization rates against diphtheria, tetanus, pertussis, polio, measles, mumps and rubella, hepatitis, chicken pox and flu; and rates for 13 year olds and expectant mothers.
“While seemingly a small, technical change, the removal of vaccine reporting in Medicaid and CHIP may make it more difficult to monitor and understand vaccination trends for a large share of children in the U.S.,” KFF noted.
I asked the Department of Health and Human Services to explain the rationale for these changes, and specifically whether they were aimed at obscuring the effect of the narrowing of vaccine recommendations, but didn’t hear back.
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