Go to any run club in the world and there’s a good chance that everyone there has two things: a Garmin smartwatch to track their run and a Strava account to brag about it. Given the global running boom, it makes Strava’s lack of any modern, in-app training plans a curious and glaring omission. Or, at least, it was until today as Strava is acquiring Runna.
Technology
Strava acquires massively popular Runna app
For those who don’t torture themselves with a 6AM daily run, this is big news — even if the companies are keeping mum on the deal’s financial details. Strava is the most well-known fitness social media app on the market. Meanwhile, Runna burst onto the scene in 2021 and has quickly climbed the app charts for folks in need of 5K, 10K, or marathon training plans. Since launch, it’s secured an additional $6.3 million in funding for its AI-powered run coaching, with users spanning 180 countries. In 2024, Runna also tripled the size of its team and is currently hiring roughly 50 roles to expand the product and tech. Peruse running subreddits or RunTok, and you’ll invariably see someone asking about or recommending the app.
The deal seems like a win-win for Strava and Runna. Strava gets to shore up one of its biggest weaknesses — the lack of running training plans. For Runna, it gets access to one of the largest online running communities and Strava’s coffers.
“For a while, Strava had created static, document-based plans for runners but the reality is those were used very, very infrequently,” Strava CEO Michael Martin says. According to the company’s research, the lack of guidance was a pain point for longtime users and newcomers to the app. “We came to realize that, as it related to runners, that guidance was training plans.”
There’ll be a short wait before Strava and Runna users see changes from the acquisition.
“Effectively, nothing changes for the user out of the gate. Our plan with this acquisition is to invest further into growing the Runna app, invest in the Runna team, and then continue to operate them as independent but in an integrated fashion,” Martin says, adding that once the deal is fully wrapped, users can expect to start seeing changes in the coming weeks and months.
“The ambition is to do things where it makes sense,” adds Runna cofounder and CEO Dom Maskell, who notes a more seamless integration between the two apps would help create a smoother user experience. “It’s like, the user comes on and they want to see what run they’re doing today. That sits in Runna, and then they want to go find a route for that run — that sits in Strava. Then, if they want live coaching, that’s on Runna and then Strava frankly has better tech than us for recording on your phone. At the moment, the user kind of gets passed off quite a lot of times.”
“…I genuinely believe this is an amazing thing for all users. I’m happy to tell everyone about it and sit on Reddit for the whole day to answer everyone’s questions.”
One thing that hasn’t been decided yet is how subscriptions will work. Strava has a free tier but charges $79.99 a year for premium features, while Runna costs $119.99 annually. While Runna currently uses Strava’s third-party API, until the details are hammered out, users will still need to subscribe to both services to get the full range of features. When pressed further on the issue, Martin says he envisions the Runna acquisition to be more akin to when the company bought Recover Athletics, a prehab and injury prevention app, than when it acquired FATMAP, a 3D-mapping platform. With a Strava subscription, Recover Athletics is essentially a free perk but functions as a separate app. FATMAP’s app, however, was retired in late 2024 and its tech/features were incorporated into Strava.
Subscriptions will be a thorny issue for both Strava and Runna users. Over the past few years, the r/Strava subreddit has been rife with accusations of enshittification, with many directing their ire toward the app paywalling features. Generally, users tend to react badly to any changes in subscriptions or smaller brands getting gobbled up by bigger ones. Case in point, in 2023, Strava hiked up subscription prices in a messy rollout that left users angry and confused. You only need to look at the reaction to Garmin’s recent subscription launch to know the Strava-Runna news may not go over well with some users — a fact Martin and Maskell are well aware of.
“We’ve got quite an active Reddit community, and I know there’s probably quite a large overlap between them and the strong voices in the comment section,” says Maskell. “We try to be very transparent and open with them, and I genuinely believe this is an amazing thing for all users. I’m happy to tell everyone about it and sit on Reddit for the whole day to answer everyone’s questions.”
“I’d be lying to not say it’s a challenge to think about investing in growth during a period such as this, but it’s so clearly the right thing to do,” Martin says, referring to the current uncertain economic climate. “This is very much a growth and investment play. This isn’t an efficiency play.”
Technology
The FCC’s foreign drone ban is here
The Federal Communications Commission has banned new drones made in foreign countries from being imported into the US unless the Department of Defense or the Department of Homeland Security recommends them. Monday’s action added drones to the FCC’s Covered List, qualifying foreign-made drones and drone parts, like those from DJI, as communications equipment representing “unacceptable risks to the national security of the United States and to the safety and security of U.S. persons.”
DJI is “disappointed” by today’s action, Adam Welsh, DJI’s head of global policy, says in a statement. “While DJI was not singled out, no information has been released regarding what information was used by the Executive Branch in reaching its determination.” Welsh adds that DJI “remains committed to the U.S. market” and noted that existing products can continue operation as usual. Other items on the FCC’s list include Kaspersky anti-virus software (added in 2024) and telecommunications equipment from Huawei and ZTE (added in 2021).
The FCC says it received a National Security Determination on December 21st from an interagency body saying that “uncrewed aircraft systems” (UAS) and critical UAS components produced in a foreign country could “enable persistent surveillance, data exfiltration, and destructive operations over U.S. territory” and that “U.S. cybersecurity and critical‑infrastructure guidance has repeatedly highlighted how foreign‑manufactured UAS can be used to harvest sensitive data, used to enable remote unauthorized access, or disabled at will via software updates.”
If you already own a drone made outside the US, you will still be able to use it, according to the FCC’s fact sheet. Drones or drone components can be removed from the Covered List if the DoD or DHS “makes a specific determination to the FCC” that it does not pose unacceptable risks.
“Unmanned aircraft systems (UAS), also known as drones, offer the potential to enhance public safety as well as cement America’s leadership in global innovation,” FCC chairman Brendan Carr says.
Technology
Netflix suspension scam targets your inbox
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Holiday phishing attempts surge every year, and scammers know people juggle subscriptions, gifts and billing changes. That makes a fake alert feel real for a split second. Stacey P. emailed to tell us that he received one of these messages and wrote:
“I thought I should forward this message to you that I received today that was ostensibly from Netflix. Without clicking on any links, I called Netflix and they advised me that my account is in good standing. They asked me to forward this to them.”
Stacey’s experience shows how convincing these emails can appear and why taking a moment to verify can make all the difference. These Netflix suspension emails look polished at first glance. When you look closer, however, the warning signs jump out.
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HOLIDAY DELIVERIES AND FAKE TRACKING TEXTS: HOW SCAMMERS TRACK YOU
Holiday phishing scams spike as fake Netflix suspension emails exploit seasonal billing confusion and urgency. (Zeng Hui/Xinhua via Getty Images)
Why scammers use this approach
People expect billing reminders during the holidays. When you see a familiar logo during a busy day, your guard drops for a moment. Scammers build templates that look clean, simple and trustworthy because it increases their odds of success.
Red flags inside the fake Netflix message
The Netflix scam email attempts to mimic Netflix’s branding, but several details reveal it is fraudulent.
Spelling and grammar issues
The email includes mistakes real companies would never send. It uses valldate instead of validate, Communicication instead of communication and even writes “sent to yo” with the u missing from you. Errors like these are major signs of a scam.
Strange tone and pressure tactics
The message claims your billing info failed and says your membership will be suspended within 48 hours unless you act. Criminals rely on urgency because it stops people from thinking clearly.
Fake login buttons
The bold red Restart Membership button aims to lure you into entering your credentials on a phishing page. Once you type your password and payment details, you hand them over to attackers.
Generic greeting
The message uses Dear User instead of your name. Netflix includes your account name in official communications.
Suspicious footer and address
The footer contains off wording about inbox preferences and a Scottsdale address not tied to Netflix. Real subscription providers use consistent company details.
FACEBOOK SETTLEMENT SCAM EMAILS TO AVOID NOW
A reader narrowly avoided a Netflix phishing scam by calling the company instead of clicking the email link. (Luis Boza/NurPhoto via Getty Images)
How to stay safe from the Netflix suspension scam
A few habits can protect your account even when a phishing attempt looks convincing.
1) Check your account on Netflix.com
Open Netflix on your browser or app instead of clicking any link in the email. Your account status there is always accurate.
2) Avoid entering payment details through email links
Phishing pages often copy real sites. Instead of clicking the link in the message, open your browser and type the official website address yourself. This keeps you in control and away from fake pages.
3) Use a data removal service
Scammers often pull email addresses and personal details from data broker sites. These lists fuel subscription scams that look like the Netflix alert Stacey received. A trusted data removal service can pull your information off those sites and cut down on future phishing attempts.
While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.
Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.
Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.
4) Hover over links to reveal the true URL
On a computer, hovering over a link shows where it really goes. If the address looks strange, delete the message.
5) Report the scam
Forward suspicious Netflix emails to phishing@netflix.com. This helps the fraud team block similar messages.
6) Strengthen your device security
Use two-factor authentication (2FA) for your email and install strong antivirus software to catch malicious pages. The best way to safeguard yourself from malicious links that install malware, potentially accessing your private information, is to have strong antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe.
THE FAKE REFUND SCAM: WHY SCAMMERS LOVE HOLIDAY SHOPPERS
Scammers use polished branding and urgent language to trick users into giving up login and payment details. (Gabby Jones/Bloomberg via Getty Images)
Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android & iOS devices at Cyberguy.com.
7) Consider an identity theft protection service
If you ever enter your billing info into a fake login page, attackers can use that data for much more than streaming fraud. Identity Theft companies can monitor personal information like your Social Security number (SSN), phone number and email address, and alert you if it is being sold on the dark web or being used to open an account. They can also assist you in freezing your bank and credit card accounts to prevent further unauthorized use by criminals.
See my tips and best picks on how to protect yourself from identity theft at Cyberguy.com.
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Kurt’s key takeaways
Stacey’s caution prevented him from becoming another victim of this email scam. These messages keep getting more believable, so spotting the red flags and using the steps above can save you time, money and frustration.
Have you seen a fake subscription alert recently that nearly fooled you? Let us know by writing to us at Cyberguy.com.
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Copyright 2025 CyberGuy.com. All rights reserved.
Technology
Samsung ‘Wide Fold’ rumored to rival Apple’s foldable next year
Apple’s long-rumored foldable iPhone is set to arrive next year, and already faces some preemptive competition from Samsung. Korea’s ET News reports that Samsung’s upcoming “Wide Fold” is also set to launch in 2026, and will closely mirror the display size and 4:3 aspect ratio of Apple’s first foldable.
The machine-translated report says the Wide Fold is expected to feature an OLED display that measures 5.4 inches in its folded position, and 7.6 inches when unfolded. “It will be a ‘passport’ type with a 4:3 screen ratio when unfolded,” according to an unnamed industry source cited by ET News.
Last week, The Information reported that Apple’s upcoming foldable will feature a 5.3-inch display that increases to 7.7 inches when open, and will have an aspect ratio “similar to that of Apple’s largest iPads when viewed in landscape mode,” and will be “more wide than tall when unfolded.” Most iPad models sport a near 4:3 aspect ratio. This was the latest rumor that pointed to Apple’s first foldable iPhone having a wide aspect ratio in portrait mode, though Bloomberg’s Mark Gurman said in September that the device would look like two iPhone Airs stuck together.
Both Samsung and Apple’s upcoming foldables are expected to launch in Fall 2026. The 4:3 aspect ratio is better for reading e-books and documents, viewing photographs, or creative tasks like design and image editing, but would result in traditional landscape and portrait videos having ugly black bars at the top and bottom of the screen. This is something that’s already noticeable on Samsung’s squarish Z Fold 7.
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