Of all the jarring things I’ve witnessed on the National Mall, nothing will beat the image of the first thing I saw after I cleared security at the Army festival: a child, sitting at the controls of an M119A3 Howitzer, being instructed by a soldier on how to aim it, as his red-hatted parents took a photo with the Washington Monument in the background.

The primary stated reason for the Grand Military Parade is to celebrate the US Army’s 250th birthday. The second stated reason is to use the event for recruiting purposes. Like other military branches, the Army has struggled to meet its enlistment quotas for over the past decade. And according to very defensive Army spokespeople trying to convince skeptics that the parade was not for Donald Trump’s birthday, there had always been a festival planned on the National Mall that day, and it had been in the works for over two years, and the parade, tacked on just two months ago, was purely incidental. Assuming that their statement was true, I wasn’t quite sure if they had anticipated so many people in blatant MAGA swag in attendance — or how eager they were to bring their children and hand them assault rifles.

There had been kid-friendly events planned: an NFL Kids Zone with a photo op with the Washington Commanders’ mascot, a few face-painting booths, several rock-climbing walls. But they were dwarfed, literally, by dozens of war machines parked along the jogging paths: massive tanks, trucks with gun-mounted turrets, assault helicopters, many of them currently used in combat, all with helpful signs explaining the history of each vehicle, as well as the guns and ammo it could carry. And the families — wearing everything from J6 shirts to Vineyard Vines — were drawn more to the military vehicles, all-too-ready to place their kids in the cockpit of an AH-1F Cobra 998 helicopter as they pretended to aim the nose-mounted 3-barrelled Gatling Cannon. Parents told their children to smile as they poked their little heads out of the hatch of an M1135 Stryker armored vehicle; reminded them to be patient as they waited in line to sit inside an M109A7 self-propelled Howitzer with a 155MM rifled cannon.

But seeing a kid’s happiness of being inside a big thing that goes boom was nothing compared to the grownups’ faces when they got the chance to hold genuine military assault rifles — especially the grownups who had made sure to wear Trump merch during the Army’s birthday party. (Some even handed the rifles to their children for their own photo ops.) It seemed that not even a free Army-branded Bluetooth speaker could compare to how fucking sick the modded AR-15 was. Attendees were in raptures over the Boston Dynamics robot dog gun, the quadcopter drone gun, or really any of the other guns available (except for those historic guns, those were only maybe cool).

However many protesters made it out to DC, they were dwarfed by thousands of people winding down Constitution Avenue to enter the parade viewing grounds: lots of MAGA heads, lots of foreign tourists, all people who really just like to see big, big tanks. “Angry LOSERS!” they jeered at the protesters. (“Don’t worry about them,” said one cop, “they lost anyways.”) and after walking past them, crossing the bridge, winding through hundreds of yards of metal fencing, Funneling through security, crossing a choked pedestrian bridge over Constitution Ave, I was finally dumped onto the parade viewing section: slightly muggy and surprisingly navigable. But whatever sluggishness the crowd was feeling, it would immediately dissipate the moment a tank turned the corner — and the music started blasting.

Americans have a critical weakness for 70s and 80s rock, and this crowd seemed more than willing to look past the questionable origins of the parade so long as the soundtrack had a sick guitar solo. An M1 Abrams tank driving past you while Barracuda blasts on a tower of speakers? Badass. Black Hawk helicopters circling the Washington Monument and disappearing behind the African-American history museum, thrashing your head to “separate ways” by Journey? Fucking badass. ANOTHER M1 ABRAMS TANK?!?!! AND TO FORTUNATE SON??!?!? “They got me fucking hooked,” a young redheaded man said behind me as the crowd screamed for the waving drivers. (The tank was so badass that the irony of “Fortunate Son” didn’t matter.)

When you listen to the hardest fucking rock soundtrack long enough, and learn more about how fucking sick the Bradley Fighting Vehicles streaming by you are (either from the parade announcer or the tank enthusiast next to you), an animalistic hype takes over you — enough to drown out all the nationwide anger about the parade, the enormity of Trump’s power grab, the fact that two Minnesota Democratic lawmakers were shot in their homes just that morning, the riot police roving the streets of LA.

It helped that it didn’t rain. It helped that the only people at the parade were the diehards who didn’t care if they were rained out. And by the end of the parade, they didn’t even bother to stay for Trump’s speech, beelining back to the bridge at the first drop of rain.

The only thing that mattered to this crowd inside the security perimeter — more than the Army’s honor and history, and barely more than Trump himself — was firepower, strength, hard rock, and America’s unparalleled, world-class ability to kill.

AI researchers have recently been asking themselves a version of the question, “Is that really Zuck?”

As first reported by Bloomberg, the Meta CEO has been personally asking top AI talent to join his new “superintelligence” AI lab and reboot Llama. His recruiting process typically goes like this: a cold outreach via email or WhatsApp that cites the recruit’s work history and requests a 15-minute chat. Dozens of researchers have gotten these kinds of messages at Google alone.

For those who do agree to hear his pitch (amazingly, not all of them do), Zuckerberg highlights the latitude they’ll have to make risky bets, the scale of Meta’s products, and the money he’s prepared to invest in the infrastructure to support them. He makes clear that this new team will be empowered and sit with him at Meta’s headquarters, where I’m told the desks have already been rearranged for the incoming team.

Most of the headlines so far have focused on the eye-popping compensation packages Zuckerberg is offering, some of which are well into the eight-figure range. As I’ve covered before, hiring the best AI researcher is like hiring a star basketball player: there are very few of them, and you have to pay up. Case in point: Zuckerberg basically just paid 14 Instagrams to hire away Scale AI CEO Alexandr Wang.

It’s easily the most expensive hire of all time, dwarfing the billions that Google spent to rehire Noam Shazeer and his core team from Character.AI (a deal Zuckerberg passed on). “Opportunities of this magnitude often come at a cost,” Wang wrote in his note to employees this week. “In this instance, that cost is my departure.”

Zuckerberg’s recruiting spree is already starting to rattle his competitors. The day before his offer deadline for some senior OpenAI employees, Sam Altman dropped an essay proclaiming that “before anything else, we are a superintelligence research company.” And after Zuckerberg tried to hire DeepMind CTO Koray Kavukcuoglu, he was given a larger SVP title and now reports directly to Google CEO Sundar Pichai.

I expect Wang to have the title of “chief AI officer” at Meta when the new lab is announced. Jack Rae, a principal researcher from DeepMind who has signed on, will lead pre-training. Meta certainly needs a reset. According to my sources, Llama has fallen so far behind that Meta’s product teams have recently discussed using AI models from other companies (although that is highly unlikely to happen). Meta’s internal coding tool for engineers, however, is already using Claude.

While Meta’s existing AI researchers have good reason to be looking over their shoulders, Zuckerberg’s $14.3 billion investment in Scale is making many longtime employees, or Scaliens, quite wealthy. They were popping champagne in the office this morning.

Then, Wang held his last all-hands meeting to say goodbye and cried. He didn’t mention what he would be doing at Meta. I expect his new team will be unveiled within the next few weeks after Zuckerberg gets a critical number of members to officially sign on.

Apple is accustomed to being on top of the tech industry, and for good reason: the company has enjoyed a nearly unrivaled run of dominance.

After spending time at Apple HQ this week for WWDC, I’m not sure that its leaders appreciate the meteorite that is heading their way. The hubris they display suggests they don’t understand how AI is fundamentally changing how people use and build software.

Heading into the keynote on Monday, everyone knew not to expect the revamped Siri that had been promised the previous year. Apple, to its credit, acknowledged that it dropped the ball there, and it sounds like a large language model rebuild of Siri is very much underway and coming in 2026.

The AI industry moves much faster than Apple’s release schedule, though. By the time Siri is perhaps good enough to keep pace, it will have to contend with the lock-in that OpenAI and others are building through their memory features. Apple and OpenAI are currently partners, but both companies want to ultimately control the interface for interacting with AI, which puts them on a collision course.

Apple’s decision to let developers use its own, on-device foundational models for free in their apps sounds strategically smart, but unfortunately, the models look far from leading. Apple ran its own benchmarks, which aren’t impressive, and has confirmed a measly context window of 4,096 tokens. It’s also saying that the models will be updated alongside its operating systems — a snail’s pace compared to how quickly AI companies move.

I’d be surprised if any serious developers use these Apple models, although I can see them being helpful to indie devs who are just getting started and don’t want to spend on the leading cloud models. I don’t think most people care about the privacy angle that Apple is claiming as a differentiator; they are already sharing their darkest secrets with ChatGPT and other assistants.

Some of the new Apple Intelligence features I demoed this week were impressive, such as live language translation for calls. Mostly, I came away with the impression that the company is heavily leaning on its ChatGPT partnership as a stopgap until Apple Intelligence and Siri are both where they need to be.

AI probably isn’t a near-term risk to Apple’s business. No one has shipped anything close to the contextually aware Siri that was demoed at last year’s WWDC. People will continue to buy Apple hardware for a long time, even after Sam Altman and Jony Ive announce their first AI device for ChatGPT next year. AR glasses aren’t going mainstream anytime soon either, although we can expect to see more eyewear from Meta, Google, and Snap over the coming year.

In aggregate, these AI-powered devices could begin to siphon away engagement from the iPhone, but I don’t see people fully replacing their smartphones for a long time. The bigger question after this week is whether Apple has what it takes to rise to the occasion and culturally reset itself for the AI era.

I would have loved to hear Tim Cook address this issue directly, but the only interview he did for WWDC was a cover story in Variety about the company’s new F1 movie.

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As always, I welcome your feedback, especially if you’re an AI researcher fielding a juicy job offer. You can respond here or ping me securely on Signal.