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MAGA’s next wave of influencers saved TikTok

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MAGA’s next wave of influencers saved TikTok

The death knell for American TikTok should have been on March 13th, 2024, when Congress voted on an overwhelmingly bipartisan basis to force its parent company to sell the app or face an outright ban. Rarely do you ever see Republicans and Democrats in agreement over anything, but both sides saw the app as a national security threat and worried that the Chinese government would use it to sow misinformation and secretly harvest its users’ personal data. After the bill was signed into law by President Joe Biden and negotiations with ByteDance dragged on, a ban seemed inevitable, even if his adversary Donald Trump won.

After all, MAGA had always been consistent about hating two things that happen to proliferate on TikTok: the Chinese Communist Party, whom they believed were secretly bankrolling the Bidens; and people who openly support Palestine. And in 2020, Trump signed an executive order attempting to ban TikTok, partially after seeing how TikTok was boosting support for his then-rival Joe Biden.

But months after the law officially kicked in, Trump sits in the Oval Office, TikTok remains online under Chinese ownership, and its fate hinges on whether the US and China can come to an agreement that would end an international trade war that’s already wiped out over $5 trillion. Trump has repeatedly extended a (dubiously legal) pause on enforcing the ban, which could well be pushed back even farther. And this time, you really can blame the kids for this one.

Every old elected official has an army of younger, ambitious staffers supporting them — drafting the bills, filling their schedules, and staying up late to run files up and down the halls. And the day that bill passed, the Republican Hill staffers were glued to the app, binging on aspirational content from right-wing TikTokers as their bosses railed about threats to national security next door. It was those younger, ambitious staffers who eventually got in Trump’s ear as he conducted his alternative media blitz to the White House.

It had taken a few years for them to come around, but young MAGA influencers were less inclined to see the app as a Chinese psy-ops machine. One of the final blows came when a 2022 Washington Post investigation revealed that Meta, a company they widely loathed for its content moderation policies and meddlesome CEO, had been paying a Republican comms firm called Targeted Victory to push a narrative tying TikTok to the CCP. (If there’s anything they hate more than Big Tech, it’s GOP establishment consultants working in cahoots with Big Tech.)

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Any lingering hesitations on Trump’s part vanished weeks after the law’s passage. The New York Times reported in May of 2024 that TikTok’s internal metrics revealed users vastly preferred Trump over Biden: there had been 1.29 million pro-Trump posts versus 651,000 pro-Biden posts since November 2023.

“That was a big wake-up call for a lot of us, when we saw that Gen Z was really supportive of President Trump,” a Republican digital operative familiar with the campaign’s strategy told The Verge. Trump soon launched his own account, TikTokers soon started reposting his content, and as the operative put it: “His account just crushed.”

One reelection and 100 days later — after his collabs were served into the feeds of Logan Paul and Aiden Ross’s followers outside the right-wing media ecosystem, after viral trends turned his awkward old-man dances into NFL touchdown celebration fodder, and after he promised to keep TikTok alive in the US in defiance of the Republican olds — Trump’s TikTok presence is now his crucial lifeline to the zoomers, who would have dismissed him as a boomer if he hadn’t packaged his attacks on the press and dehumanization of undocumented immigrants into an account speaking in their language of deep-fried 4Chan memes, aggressive use of emoji in captions, AI-generated images of Trump heroically protecting the border, and pro-Trump content hopping on the latest trending songs. (But in a based and red-pilled way, not a cringe way).

While Congress was passing its TikTok ban, congressional staffers were glued to their feeds

Over its roughly one-year lifetime, according to journalist Kyle Tharp, the campaign account @TeamTrump has garnered 2.8 billion views, the most of any campaign or politician on the platform. In contrast, the Democrats’ TikTok account has roughly 670 million views, while @KamalaHQ, the official account of Kamala Harris’s campaign, has been inactive since December. The momentum has carried past the election, too: since January 1st, @TeamTrump has gained a staggering 230 million views and 16 million likes. That month, Trump posted an infographic on Truth Social showing his performance on the platform and asked: “Why would I want to get rid of TikTok?”

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Trump is best known as an all-caps microblogger, and he’s several decades older than the vast majority of TikTok’s users. (Roughly 70 percent of American TikTok users are between 18 and 34.) But ever since the 1980s, Trump’s spent his entire adult life shamelessly feeding outrageous quotes and juicy, scandalous stories about himself to New York City tabloids and reality television, two voracious media ecosystems where all attention is good attention. Trump is basically doing the same thing in 2025, just with some technology involved. As a new media consultant might put it, he’s generating nonstop, attention-grabbing content for a social media platform — one that rewards creators who consistently upload content that viewers find engaging enough, whether out of entertainment or anger, to watch for more than two seconds. “TikTok is primarily an entertainment app,” noted the digital operative, “and our usage of it was just significantly more savvy than [the Democrats].”

Say what you will about geopolitical security and trade wars: if your goal is to convince enough Americans that you are a good president, it is absolutely worth keeping TikTok around for that reach alone. (Perhaps in a show of gratitude for swaying Trump and saving their company, TikTok sponsored a glitzy DC party on the eve of the inauguration in honor of MAGA’s biggest content creators.)

America has a long history of right-wing demagogues who grow their power via mass communication, from Father Coughlin on the radio in the 1930s, to Roger Ailes on cable television in the 2000s. The MAGA social media influencers are their digital descendants. They’re building a massive audience, holding their attention, and getting them to vote a certain way or boycott a certain thing — a political skill, no matter how you cut it, just like knocking on doors and kissing babies.

MAGA influencers see TikTok as a relatively stable platform for their work

Granted, they were not the first to the game: Barack Obama famously used Twitter to reach out to younger voters, raise hundreds of millions of dollars, and bypass traditional media. But the Democrats were never able to replicate his success, whereas the Republicans paid attention, studied his tactics, and launched training camps to create their own digital influencer army. By the time of the 2024 Republican primaries, their power was such that Ron DeSantis was actively trying to draft influencers to serve as his online surrogates, and Trump had stacked his war room with his own influencers, who ultimately persuaded him to get on TikTok.

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MAGA influencers also view TikTok as a relatively reliable platform to publish pro-Trump content without fear that their accounts will get demonetized, restricted, or worse, deactivated. After the events of January 6th, the MAGA influencer-industrial complex faced an existential crisis when tech companies began clamping down on their accounts: AWS booted the right-wing social media network Parler from its servers, while Facebook and Twitter shut down the accounts of election-denying content creators and influencers — including the ones that belonged to the President of the United States — causing them to suddenly lose their massive follower counts, and in some cases, their livelihoods.

TikTok had adopted the industry’s content moderation best practices at the time, removing QAnon content, vaccine conspiracies, and covid misinformation. Its broader policies around violence and sexually suggestive words helped inspire the rise of self-censoring “algospeak.” But it escaped right-wing scrutiny at the time — there largely were no high-profile MAGA accounts, much less any as high-profile as the President, to deplatform.

This left the door open for pro-Trump influencers to have a fresh start on TikTok, albeit with tempered expectations. The benefits of reaching a new audience began to override suspicions of Chinese interference. “It was a slow burn,” Vish Burra, the executive secretary of the New York Young Republicans Club who’s previously served as a communications adviser for Matt Gaetz and George Santos, told The Verge. “People on the right, especially young people, were appreciative of TikTok for being around and not canceling people and still paying people out.” They also realized that TikTok content could be uploaded to other platforms, whether on purpose or whether it just happened naturally. All good viral TikToks eventually end up on Instagram Reels and YouTube Shorts — a trend the Trump campaign leaned into by reposting its favorite pro-Trump TikToks to its X account.

Many MAGA creators don’t believe that TikTok labels their political views (regressive as they may be) as hate speech violating its terms of service agreements. “Maybe they take your video down, but they don’t, like, crush your whole channel,” says Burra.

“These fucking people are worthless, and you can’t trust them”

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Giving the MAGA influencers access to the app preserves their ability to push Trump’s message to a Gen Z audience, and in turn, gives him more momentum to steamroll over Republicans’ traditional third-rail issues: the China hawks, the pro-Israel officials who believe the app serves up too much pro-Palestine content, the evangelicals who think the app is turning the children into enbies, the business lobby terrified that a fight over an entertainment app for young people could prolong a trade war. It also fits into his biggest brand attribute: being good at deals. (In a Supreme Court filing opposing the ban, the administration bragged about Trump’s “consummate dealmaking expertise” and mentioned, without any specifics, that his first term was “highlighted by a series of policy triumphs achieved through historic deals.”)

None of this has translated into actual trust that TikTok will remain friendly, however. Due to its foreign ownership, MAGA users feel the algorithm and content moderation policies are somewhat insulated from American political changes. But given that whoever’s in the White House directly controls whether Google and Apple can keep it on their app stores, that insulation looks threadbare. And TikTok is still theoretically looking to sell to a US owner. Over the past several months, these users have watched tech CEOs like Mark Zuckerberg and Jeff Bezos (who are far less legally vulnerable than TikTok) rapidly restructure their companies’ core values — cutting DEI programs, eliminating content moderation policies, even turning a legacy newspaper into a “free market” mouthpiece — hoping to appease Trump and get tariff exemptions in return. And if a tech CEO can turn MAGA overnight for business purposes, they believe, there’s nothing stopping them from flipping back if a Democrat becomes president.

“The moment a Democrat is in, these fucking people are worthless, and you can’t trust them,” Burra says. “[The CEOs] will just start fucking canceling people and tweaking algorithms once the Democrats come and say, ‘We’re gonna fucking regulate you if you don’t.’”

But TikTok posing a national security threat — the reason that MAGA initially wanted a ban — now seems to be a nonissue. Besides, Burra says, he and his peers grew up under the assumption that some mysterious entity somewhere was already spying on them: a corporation, the CIA, China, whatever. “Everyone has my data except me. At least can’t I enjoy it? Can’t I make some money?”

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Apple dials down Liquid Glass, and the Mac looks way better for it

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Apple dials down Liquid Glass, and the Mac looks way better for it

MacOS 27 Golden Gate will usher in a bunch of changes to the Mac when it’s released later this year, with its biggest new features revolving around Siri AI. But for now, using the first developer beta, Siri AI is only offered through a waitlist. So what’s available to try is mostly about how the upcoming operating system looks and feels.

You’re not welcomed with any fanfare when you boot up the macOS 27 developer beta (that’ll probably come later), but there’s reason to celebrate. Jump to the appearance settings, and you find that Apple now has a Liquid Glass slider, allowing users to set the amount of UI transparency in macOS. On one end of the slider, it’s as seethrough as Liquid Glass gets, and on the other end the transparent accents are heavily frosted. Golden Gate starts you in the middle of the slider by default, for just a touch of frosting — perhaps a gentle admission that the original look went too far. You sadly can’t go fully opaque, but this frosted look does greatly reduce the distracting elements of Liquid Glass.

After spending just a short while with Golden Gate, I already prefer the minimum transparency look. I’d crank that slider in the full version and never turn back. For the strongest Liquid Glass haters out there, the Reduce Transparency option is still available in the Accessibility settings, but using it is like taking a hammer to all that glass — introducing lots of harsh gray and black backgrounds to the dock, Menu Bar, and Control Center.

The absolute wins for macOS 27’s design is the return of edge-to-edge sidebars with colorful icons and the increased corner radii of windows across the OS. The former is basically a backtrack to the way sidebars used to look (which looked better and easier to parse, with less wasted space). And the latter is just logical. How on Earth did Apple get so high on its own design supply that it allowed windowed apps to have mismatched corners?

I do have my nitpicks — the new battery icon taken from iOS is less legible (really, I hate it). Also, after Apple finally added the most basic window snapping feature in Sequoia, it hasn’t refined it one bit. Both Tahoe and now Golden Gate are leaving me wanting better and faster tiling controls like Windows 11, as well as the simple ability to rename virtual desktops. But so far, nothing.

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Apple says Golden Gate is supposed to feel snappier, with faster search indexing. It’s too early to tell how much of a difference this makes on the MacBook Neo I’m testing it on — especially since dev betas are notoriously buggy and unstable. Using Spotlight search for local files on Golden Gate performed similar to another Neo I had on-hand running macOS 26 Tahoe. And opening apps on both systems side-by-side led to mixed results: Golden Gate opened Lightroom Classic and Slack faster, but Tahoe was faster to open Photoshop and Steam. I hope Apple’s under the hood improvements to memory and CPU usage will really show on the MacBook Neo, which could use all the efficiency it can get, but the jury’s out for now.

There’s still more to come with further beta releases of macOS 27, where we’ll at some point be able to fully test Siri AI, Visual Intelligence, and the revamped Spotlight Search. Last year’s power user-focused Spotlight with clipboard history was a nice improvement, but I’m skeptical that Siri AI being baked into Spotlight will be quite the gamechanger Apple’s billing it as. I’ll keep an open mind and be looking to find out once I’m off the waitlist.

For now, I’m relieved Apple is slightly backpedaling on Liquid Glass. While the look was never quite as bad on the Mac as it was on iOS, it’s a welcome change to be able to turn down these transparencies and get a little closer to the old looks from Sequoia. That and the other bits of UI polish are a nice upgrade on their own. Now, Apple has to show that it can nail all the new AI features, too — I’m eager to see how it fares.

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AI voice scams can clone your family’s voice

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AI voice scams can clone your family’s voice

NEWYou can now listen to Fox News articles!

Your phone rings. It’s your son’s voice. Panicked. He says he’s been in a car accident. He hurt someone. He’s about to be arrested. He needs $15,000 wired before the end of the day, and please, don’t tell anyone yet. You’d wire the money. Of course you would. Except it isn’t your son.

It’s a scammer who spent about 10 minutes online, pulled three seconds of audio from a Facebook video your son posted last Christmas, and fed it into an AI voice cloning tool that costs less than a Netflix subscription. The voice that broke your heart wasn’t real. The emergency wasn’t real. But the $15,000 transfer? That would have been.

This is already happening to families right now, in every state. And what most people don’t understand is that the voice clone is actually the easy part. What makes these attacks so devastatingly effective is everything that happens before the call.

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AI CYBERSECURITY RISKS AND DEEPFAKE SCAMS ON THE RISE

Data broker profiles can give scammers phone numbers, relatives’ names and addresses that make AI voice scams more convincing. (Matthias Balk/picture alliance via Getty Images)

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The technology has crossed a terrifying threshold.

AI can now clone a person’s voice using as little as three seconds of audio, pulled from a social media video, a voicemail greeting, or a voice message. The technology copies tone, speech patterns, and accents closely enough that many people can’t tell the difference between a real voice and a fake one.

Three seconds. That’s shorter than it took you to read that sentence. AI scams surged 1,210% in 2025, and global AI scam losses could reach $40 billion by 2027. This isn’t a slow-building trend. It’s an explosion.

A new study found that 1 in 4 adults have already experienced an AI voice scam. One in four. That’s your neighbor. Your coworker. Someone in your family. But here’s the thing nobody’s telling you.

The voice clone is the last step, not the first

Every article you’ve read about AI voice cloning focuses on the technology. The scarily realistic audio. The three seconds of audio that’s “all they need.” What those articles miss is the setup that happens before the call. A voice clone is useless without answers to two questions: Whose voice do I clone? And who do I call with it?

To answer both of those questions, scammers don’t need to hack anything. They go to the same places anyone can access right now: data broker websites. Armed with your phone number and personal details from a data broker profile, scammers can call you directly and reference your name, address, or recent transactions to appear legitimate. Here’s the step-by-step process, because you need to know exactly how this works.

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Step 1: They find you (or your family member) on a people-search site

A scammer types your name into Spokeo, BeenVerified, or Whitepages. Within seconds, they have:

  • Your age and current address
  • Your phone number
  • The names of your relatives, including your adult children and elderly parents
  • Where you all used to live
  • Estimated household income.

They didn’t hack anything. They paid a few dollars. Or nothing at all.

Step 2: They identify the right target and the right voice to clone

Once they have your family network mapped, they make a decision: Who’s the most vulnerable person to call? And whose voice will make them act?

5 STEPS TO PROTECT YOUR FINANCES FROM FAMILY SCAMS

Often, the target is an elderly parent. The cloned voice is a grandchild or adult child. That combination of a panicked young voice and an older parent who loves them is the most reliably devastating pairing a scammer can manufacture.

Then they go looking for audio. A Facebook video from Thanksgiving. A YouTube clip of a school play. A TikTok your kid posted last summer. Three seconds is enough. The AI tool replicates pitch, cadence, accent, and emotional inflection.

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Step 3: They script the emergency

This is where the call starts to feel personal. Data broker profiles can reveal more than your phone number. Scammers may find relatives’ names, rough ages, your city, your property address and other public record details. Then they use those clues to make the fake emergency sound believable.

Scammers introduce physical excuses, like a broken nose or a bad connection, to cover any slight artifacts in the AI voice, then create maximum urgency. The victim is directed to wire money, send cryptocurrency, or hand cash to a “bail bondsman” courier who arrives at the door.

The call sounds real because it was built on real information. Your mother picks up. She hears her grandchild’s voice, the right name, the right emotional register, the right panic. Her rational brain doesn’t stand a chance.

Cybersecurity researchers have noted that the emotional realism of a cloned voice removes the mental barrier to skepticism. When it sounds like your loved one, your rational defenses tend to shut down.

AI voice cloning scams can use short audio clips and public personal data to make fake family emergencies sound real. (Kurt “CyberGuy” Knutsson)

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Real families. Real losses

In one documented case in Florida, a woman lost $15,000 after receiving a call from her “crying daughter.” She withdrew cash and placed it in a box, which a driver came to collect from her house. Another call, and a larger money request, soon followed.

The Trapp family in the San Francisco Bay Area received a frantic call from their “son” saying he’d been in a car accident, injured a pregnant woman, and needed urgent help. The scammers posed not only as the son but also as police, instructing the mother to quickly withdraw $15,000 and hand it to a courier already on the way. The family became suspicious just in time and called their son directly. They were the lucky ones.

Hiya’s Q4 2024 Global Call Threat Report found that one-third of survey respondents across the US, UK, Canada, Germany, France, and Spain encountered deepfake voice fraud in 2024 and 30% of those who encountered it fell victim.

“But I don’t post videos of myself online”

Neither did some of the victims’ families. You don’t need to be the one posting. Your grandchild’s TikTok account, your daughter’s Facebook, your son’s YouTube channel, or any public audio of them is all the scammer needs.

And even if your entire family has locked down social media? The data broker profile built on you, listing your phone number, your relatives’ names, and your address, is still there, still searchable, and still pointing scammers directly at the most vulnerable people in your network.

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Here’s an uncomfortable truth: data brokers update their databases constantly. Your information can be pulled from voter registration records, property filings, court documents, marketing surveys, and loyalty programs, none of which require your permission. You likely have a profile on dozens of sites right now that you’ve never seen. You can run a free scan to see exactly how exposed you are. Results usually arrive within an hour.

SPRING CLEAN YOUR DIGITAL FOOTPRINT: WHY RETIREES ARE SCAM TARGETS

Why removing yourself from data brokers disrupts the entire attack chain

The voice clone is only one part of the scam. The targeting makes it work. When you remove your family’s information from data broker sites, you cut off the scammer’s research. They may lose access to your mother’s phone number, your relatives’ names or clues about who lives alone. Without that personal map, it becomes much harder to choose the right target and the right voice to clone.

Data broker profiles might link your mobile number to your home address and your relatives’ names. That makes family scams, now frequently enhanced by AI voice cloning, much easier for criminals to execute.

This is why I recommend using a data removal service. It can automatically send removal requests to hundreds of data broker and people search websites on your behalf. It can also keep monitoring and resubmitting requests when your data reappears. Because it will reappear. That’s how these sites work.

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Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com

Get a free scan to find out if your personal information is already out on the web: Cyberguy.com/FreeScan

Scammers may clone a loved one’s voice, claim there is an emergency and pressure relatives to send money immediately. (Kurt “CyberGuy” Knutsson)

Five things to do right now

Beyond removing your data, do these things this week:

THE ONE THING THAT COULD PROTECT YOUR PARENTS FROM SCAMMERS

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1) Create a family code word

Pick something random, “purple cactus,” “blue kettle,” anything unconnected to your actual life. Every family member agrees: any emergency call requesting money must include this word before anyone acts. Scammers cannot guess it. No data broker sells it.

2) Establish a callback rule

No matter how real a voice sounds, hang up and call the person back at their known number, not the number that called you. Real emergencies can wait two minutes for a callback. Scammers count on the panic preventing exactly this.

3) Lock down family members’ social media

Set profiles to friends only. Limit public videos. The less audio of your family that’s publicly available, the harder voice cloning becomes. Talk to your kids and grandkids about this specifically.

4) Warn your most vulnerable relatives directly

Don’t assume they’ll figure this out. Have a specific, explicit conversation: “If you get a call that sounds like me asking for money, stop. Ask for our code word. Call me back at my number. It might not be me.”

5) Never wire money, use gift cards, or hand cash to a courier based on a phone call alone

This is how every one of these scams ends. The payment method itself is the red flag. Legitimate emergencies don’t require Venmo, wire transfers, or a courier showing up at your door.

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Kurt’s key takeaways

AI voice scams work because they sound personal. A scammer may only need a few seconds of public audio to copy a loved one’s voice and make a fake emergency feel real. However, the voice clone is only part of the attack. Scammers also use data broker and people-search sites to find phone numbers, family connections and personal details that make the call more convincing. That is why a simple family code word can help stop panic before money changes hands. So can a strict callback rule, locked-down social media and direct conversations with older relatives before a scammer calls. The best defense is to slow the moment down. Hang up, call your loved one directly and never send money, crypto, gift cards or cash to a courier based only on a phone call.

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If a phone call sounded exactly like someone you love asking for help, would you stop long enough to question it? Let us know by writing to us at Cyberguy.com

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Instagram is finally letting everyone reorganize their profile grid

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Instagram is finally letting everyone reorganize their profile grid

Nearly a year after it was announced, Instagram says it’s delivering the ability to rearrange the posts in your profile grid. It had been available to some people in test groups, but as of June 8th, it’s rolling out widely via the Android and iPhone mobile apps.

Until now, the posts on your Instagram profile have been locked in chronological order beyond the ability to pin three posts at the top, but once the feature is live on your account, you can long-press and drag posts freely, no matter how old they are. Any posts that are pinned will remain at the top.

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