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JetBlue lawsuit raises airline pricing questions

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JetBlue lawsuit raises airline pricing questions

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Booking a flight can feel like a guessing game. You search once, spot a decent price, come back later and suddenly it is higher. Most people shrug and assume demand changed. Now, a new lawsuit against JetBlue is challenging that idea.

The proposed class action claims the airline tracked a customer’s behavior during the booking process for the purpose of setting or adjusting ticket prices. According to the complaint, that data was collected without clear consent and may have included browsing activity and other user characteristics. The lawsuit also alleges that customers were not informed if their data was being shared or sold to third parties.

JetBlue strongly disputes the allegation. The airline says fares depend on demand and seat availability, not personal browsing behavior. Still, the case taps into a growing concern that goes far beyond one airline.

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A new lawsuit against JetBlue raises questions about how airfare prices are set. (Joan Valls/Urbanandsport/NurPhoto)

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What the JetBlue lawsuit claims about pricing data

The lawsuit, filed by New York resident Andrew Phillips in federal court in New York, alleges that JetBlue monitored user activity on its website using tracking tools while he searched for flights. According to the complaint, that data was used to help adjust prices in real time.

It also claims that when a user searched for a flight, left the site and later returned to complete the booking, the fare increased. The filing suggests this may have been tied to tracking technology rather than normal pricing changes.

The complaint further alleges that this data was collected without clear disclosure and that users may not have been aware of how their information was being gathered or used.

“Consumers should not have to have their privacy rights violated to participate in the digital race for airline tickets,” the lawsuit alleges.

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The airline disputes these claims. In a public statement, JetBlue said it does not use personal data or browsing history to set individual prices and that all customers have access to the same fares at the same time. 

CyberGuy reached out to JetBlue for additional comment, but did not hear back before our deadline.

The bigger issue: surveillance pricing in airlines

The lawsuit centers on a concept called surveillance pricing. That refers to companies using personal data to adjust prices for different people. Surveillance pricing extends beyond airlines. It has become a broader concern as more companies rely on AI and advanced analytics.

In theory, two people could search for the same flight at the same time and see different prices based on factors like location, device type or browsing history. Companies rarely confirm this practice outright, but consumer advocates have raised concerns for years.

Airlines have long used dynamic pricing, which changes fares based on demand. The key question here is whether personal data plays a role in that calculation.

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How AI is changing airline pricing behind the scenes

Many carriers now rely on artificial intelligence to analyze booking patterns, predict demand shifts and adjust fares in real time. We recently reported on this shift, showing how AI is reshaping the way travelers book flights and how prices are set across the industry. These systems can process large amounts of data at once, including route demand, seasonal trends and competitor pricing.

While airlines say this improves efficiency, it can also make pricing feel less predictable to the average traveler. That is what makes the current lawsuit stand out. It raises the question of whether AI-driven pricing could go a step further by factoring in more detailed data about how people search and book, something airlines like JetBlue say they do not use for individual pricing.

Travelers often see prices change between searches, but the reasons are not always clear. (Chris J. Ratcliffe/Bloomberg via Getty Images)

JetBlue’s viral response and why it matters

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Part of the lawsuit points to a social media exchange that quickly drew attention. A customer posted about a $230 jump in ticket price after checking a flight the day before while trying to book travel for a funeral.

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In response, JetBlue suggested clearing cookies or using an incognito window. The comment was later deleted. According to the lawsuit, that response appeared to acknowledge that browsing behavior could influence pricing.

JetBlue disputes that interpretation. The airline said the reply came from a customer service employee and was a mistake. It also stated that clearing cookies or using private browsing would not change the fares available for purchase.

Even so, the exchange struck a nerve. For many travelers, it reinforced a long-standing suspicion that repeated searches or personal data might affect what they pay, even as airlines deny using that information for pricing.

Why airline ticket prices change so fast

Before assuming the worst, it helps to understand how airline pricing works today. Airlines use complex systems that adjust fares constantly. Prices can change within minutes based on demand, available seats, route popularity and competitor pricing.

If a flight starts filling up, the price usually rises. That means a price jump after you return to a search does not automatically point to tracking. It could simply reflect someone else booking a seat or increased demand.

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Still, the lawsuit raises a valid concern about transparency. Travelers rarely know what factors are driving the price they see.

What this means to you

JetBlue says it does not tailor prices based on your digital footprint. According to the airline, you are not paying more because you searched twice or used a specific device. Instead, fares shift based on broader factors like seat availability, timing and demand on a route.

That said, prices can still feel unpredictable. Comparing options across platforms remains one of the best ways to avoid overpaying. Acting quickly when you find a fare you like can also make a difference, especially on popular routes.

If you are concerned about tracking, simple steps like using private browsing or switching devices may help limit how much of your activity is visible during repeated searches.

Some travelers also use a VPN to mask their location. While airlines like JetBlue say pricing does not depend on personal data like IP address or browsing history, a VPN can still add a layer of privacy by reducing how much information is shared during the booking process.

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For the best VPN software, see my expert review of the best VPNs for browsing the web privately on your Windows, Mac, Android and iOS devices at CyberGuy.com

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JetBlue denies using personal data or browsing history to set individual ticket prices. (Greg Lovett/Palm Beach Post)

Kurt’s key takeaways

If you have ever felt like flight prices change in ways that do not quite make sense, you are not alone. This lawsuit taps into a bigger question about how much companies know about us and how that information gets used. Airlines like JetBlue say personal data isn’t part of pricing. Still, the way prices change can feel confusing and unpredictable. For now, the best move is to compare prices, take your time and do not assume the first fare you see is the best one.

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Are you comfortable with surveillance pricing, or does it cross a line for you? Let us know by writing to us at CyberGuy.com

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Amazon updated 2023’s Fire HD 10 tablet with 4GB of RAM

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Amazon updated 2023’s Fire HD 10 tablet with 4GB of RAM

The Fire HD 8 that launched in 2024 was the last new addition to Amazon’s budget-minded tablet lineup, but the company has quietly updated the Fire HD 10 that debuted the year before. In 2023 it was offered with multiple storage configurations that each came with 3GB of RAM, but the 32GB version now ships with 4GB of RAM, and a small price bump from $139.99 to $154.99.

The Fire HD 10 with 64GB of storage still only comes with 3GB of RAM and the other specs for both tablets remain the same, including a 10.1-inch, 1,920 x 1,200 display, a 2GHz eight-core processor, a 13-hour battery, and expandable storage through a microSD card. The refreshed version is also only available for purchase with lock screen ads, but those can be removed after the fact by paying a one-time fee. If you’ve been eyeing this tablet but don’t want to pay a $15 premium for it, Amazon still sells the original 3GB/32GB model for $139.99, but stock may sell out.

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Cheap streaming box could hijack your home internet

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Cheap streaming box could hijack your home internet

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That cheap streaming box promising free movies, live sports and premium channels may come with a hidden cost you never agreed to pay.

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Security researchers are warning about a sprawling Android-based botnet called Popa. It has reportedly forced millions of consumer TV boxes to relay internet traffic tied to ad fraud, account takeovers and mass data scraping.

The concern goes beyond one shady app or one off-brand gadget. It points to a bigger problem sitting in living rooms across the country. Your home internet connection can be quietly used by strangers. In other words, that box connected to your TV may be doing more than streaming shows and movies.

THE TRICK TO SMOOTHER STREAMING AT HOME AND ON THE ROAD

A cheap streaming box promising free TV can secretly route stranger traffic through your home internet. (Phynart Studio/Getty Images)

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GLOBAL SCAM CRACKDOWN LEADS TO 276 ARRESTS

What cheap streaming box malware is doing

Popa is tied to the wider Vo1d and BADBOX-style ecosystem of compromised Android-based streaming devices. These are often unofficial TV boxes sold online under countless names. Many promise access to paid movies, sports or channels for a one-time price. That should be your first warning sign.

KrebsOnSecurity reports that Popa works less like a traditional botnet built for quick attacks and more like a persistent tunneling system. It can register a device, keep encrypted connections open and route traffic through that device when needed.

So what does that mean at home? Someone else’s internet traffic can appear to come from your house.

Why residential proxy networks put your home Wi-Fi at risk

A residential proxy uses a regular home internet address to send traffic. To a website, that traffic can look like it came from an ordinary household instead of a suspicious server farm.

That makes these networks valuable for people trying to hide mass scraping, fake ad clicks, account attacks or other shady activity. It also creates a scary problem for the person who owns the Wi-Fi.

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Your IP address could show up as the source, even though you had no idea anything was happening. The FBI has warned that compromised internet-connected devices can become part of BADBOX 2.0 and residential proxy services used for criminal activity. Those devices can include TV streaming boxes, digital projectors, digital picture frames and other connected gadgets.

For more on how attackers can abuse connected devices, see our report on how the FBI warned that more than 1 million Android devices were hijacked by malware.

How big the Popa Android TV botnet appears to be

The numbers are huge. Lumen’s Black Lotus Labs told Krebs that Popa averages between 1.5 million and 2.5 million distinct IP addresses each day. The system also reportedly relies on hundreds of internet addresses used to direct its activity.

Google previously said BADBOX 2.0 compromised more than 10 million uncertified devices running Android open-source software without Google’s built-in security protections. Google also said the devices were used for ad fraud and other digital crimes.

That is why this should get your attention. The box under your TV may look harmless. But if it came preloaded with sketchy streaming apps, required workarounds or promised too much for too little money, it may be putting your home network at risk.

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Why the NetNut link is disputed

The Popa story also includes a major dispute. Security firms Qurium and Synthient say Popa is linked to NetNut, a residential proxy provider owned by Alarum Technologies, a publicly traded Israeli company. Synthient said its analysis found traffic associated with NetNut coming from devices running Popa.

Alarum disputes the reports. The company says the claims contain flawed conclusions and rejects the characterization of the technology as a botnet. Alarum also says its SDKs are meant for bandwidth-sharing with notice, consent and safeguards. That disagreement is important. But for everyday households, the most important point stays the same. If a device or app can route someone else’s traffic through your home connection, you need to know before you plug it in.

How smart TV apps can use your home internet

This problem goes beyond cheap Android TV boxes. Krebs cited research from Spur, a proxy-tracking service, that found some smart TV apps can include hidden tools that share your home internet connection with outside companies.

Spur said more than 42% of LG webOS apps it reviewed had these components. It also found similar components in more than 25% of Samsung Tizen apps reviewed.

In response, a Samsung spokesperson told CyberGuy, “Samsung wants to reassure our customers that the third-party residential proxy SDKs recently reported in the media cannot access, collect, or store any personal information from the TV, such as account credentials, viewing history, or personal files.”

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Samsung said it has already restricted new app registrations that include those proxy functions.

“We are currently implementing strict platform-wide developer policies explicitly banning residential proxy SDKs, and we are working to identify and remove all apps currently available in our store that contain these components,” the company said.

“The privacy and security of our customers are our top priority, and we will continue to enforce our developer policies to ensure our platform remains safe and trustworthy,” the spokesperson added.

Samsung’s response sounds reassuring on personal TV data. Still, the bigger lesson is to be careful about what you install on any smart TV. Random games, free streaming apps or odd utilities can come with permissions or fine print that most people skip.

A TV remote makes it easy to click through prompts without reading much. That is important because an app may be able to use your home internet connection in ways you did not expect.

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Warning signs your streaming box may be unsafe

Be careful with any streaming device that promises free access to paid content. Also watch for Android boxes advertised as “unlocked,” “fully loaded” or loaded with premium channels.

The FBI lists several warning signs, including devices that require Google Play Protect to be disabled, apps from suspicious marketplaces, generic streaming boxes from unknown brands, Android devices that lack Play Protect certification and unexplained internet traffic.

If you see one of those signs, unplug the device from power and disconnect it from Wi-Fi or Ethernet.

How to protect your home from cheap streaming box malware

The good news is you do not need to be a cybersecurity expert to lower your risk. Start with the devices connected to your TV, then work outward to your router, apps and passwords.

1) Avoid “fully loaded” streaming boxes

Do not buy cheap Android TV boxes that promise free movies, live sports or paid channels. Those deals can come with malware, backdoors or proxy software. Stick with trusted streaming platforms and certified devices from known brands. A bargain stops looking like a bargain when it puts your home network at risk.

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2) Disconnect suspicious streaming devices

Unplug any no-name Android TV box, unlocked streaming device or gadget that required you to disable Google Play Protect. Then remove it from your router’s connected-device list. If unknown devices appear on your router, change your Wi-Fi password. After that, reconnect only the devices you recognize.

3) Check for Play Protect certification

If you use an Android TV device, check whether it is Play Protect certified. Uncertified Android devices may lack Google’s built-in security protections. A device that asks you to turn off security settings during setup deserves extra scrutiny. That setup step can be a major red flag.

Researchers say Popa-linked Android TV boxes may turn ordinary home Wi-Fi connections into residential proxy nodes. (skynesher/Getty Images)

4) Use only official app stores

Install apps only from official stores on your smart TV, Fire TV, Apple TV, Roku or Android TV device. Avoid sideloading, which means installing apps from outside the official app store, unless you fully trust the source. The FBI warns that unofficial marketplaces and required app downloads can increase the chance of infection.

5) Delete unused smart TV apps

Go through the apps on your smart TV and streaming devices. Remove games, utilities, free streaming apps and anything you no longer recognize. Pay close attention to apps that mention bandwidth sharing, proxy access or earning rewards from unused internet. Those tradeoffs can be buried in language most people would skip.

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6) Update your router and streaming devices

Keep your router, smart TV, streaming stick and other connected devices updated. Firmware updates often fix security holes that attackers love to exploit. Also, check whether your router supports automatic updates. Turn that on if available.

7) Check your router for unknown devices

Open your router app or router admin page and look at the connected-device list. Remove anything you do not recognize. Also, watch for devices sending unusual amounts of data. A streaming box should not be creating heavy outbound traffic when no one is watching anything.

8) Change passwords used on the device

If you signed into Google, streaming apps or other accounts on a suspicious TV box, change those passwords from a trusted phone or computer. Also, sign out of those accounts on other devices when the service gives you that option. Use a trusted password manager to create and store strong, unique passwords so one compromised account does not open the door to others. Check out the best expert-reviewed password managers of 2026 at Cyberguy.com

9) Delete sketchy free VPNs and extensions

Remove free VPNs, free streaming apps, coupon extensions, unknown browser extensions and apps that offer to pay you for bandwidth. A trusted VPN can help protect your privacy online, especially on public Wi-Fi. However, a VPN will not clean an infected streaming box or stop a shady TV app from abusing your connection. Use it as one layer, not your only defense. For the best VPN software, see my expert review of the best VPNs for browsing the web privately on your Windows, Mac, Android & iOS devices at Cyberguy.com

10) Put smart devices on a guest network

Create a separate guest or IoT network for TVs, streaming boxes, cameras, printers and other smart devices. That way, a compromised gadget has less access to your phones, laptops and personal files. Many newer routers make this fairly easy inside the router app.

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11) Run a full security scan

Run a full security scan on your computers and phones with trusted security software. This can help catch malware, risky downloads and suspicious files. But let’s be real here. Do not assume antivirus software can fully clean a cheap infected TV box. The FBI has warned that some compromised devices may come with malware before purchase or pick it up during setup. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android & iOS devices at Cyberguy.com

12) Replace the device if you are unsure

A factory reset may sound like enough, but it may fail to remove malware that came preinstalled or lives deeper in the device. If the box came from an unknown brand, pushed you toward sketchy apps or required security workarounds, replacing it is the safer move.

13) Report suspicious activity

If you believe your device or network has been compromised, report it to the FBI’s Internet Crime Complaint Center at IC3.gov. Also, contact your internet provider if you see strange traffic or get abuse notices tied to your IP address.

Kurt’s key takeaways

The scary part here is how ordinary this can look. A cheap streaming box sits under your TV, works well enough and promises free content. Meanwhile, your home internet connection may be getting rented out or abused in ways you never approved. That to me is scary because most people would never think to check whether their TV box is sending traffic in the background. They just want to watch the game or a movie. But if the device came from an unknown brand, promised free paid content or required sketchy setup steps, it deserves a serious look. The safest move is to unplug anything suspicious, use certified streaming devices and keep your smart TV apps under control. Free TV can become expensive fast when your home internet gets dragged into someone else’s scheme.

Unplug suspicious streaming devices, check your router and stick with trusted apps from official stores. (iStock)

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Would you unplug a streaming box if you found out strangers might be routing their internet traffic through your home? Let us know by writing to us at Cyberguy.com

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Copyright 2026 CyberGuy.com. All rights reserved.

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Sony’s PlayStation disc factory is already being repurposed

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Sony’s PlayStation disc factory is already being repurposed

The video game disc is dead, and Sony’s been planning to kill it for some time, according to a report out of Austria. The man who leads Sony’s discmaking operations, Sony DADC president Dietmar Tanzer, told ORF Salzburg that the company’s Thalgau plant produces 600,000 discs every day, half of which are for PlayStation. But since it’ll only be making 10 percent of that volume in 2028, it’s planning to retrain all 300 employees to work on optical microlenses instead.

Thalgau isn’t just one of Sony’s disc plants. It’s where the disc-making division is headquartered, and appears to be its only remaining wholly owned disc manufacturing facility. Sony made discs in the United States for decades, originally in Terre Haute, Indiana and later in New Jersey, but it closed the latter plant in 2011 and moved all manufacturing from Indiana to Thalgau in 2022. Today, the Indiana facility markets itself to automakers who need help packaging and assembling headlights and the like instead.

This transition didn’t happen overnight. A behind-the-scenes video from December 2024 shows that the Thalgau plant was already working on microlenses as of then:

Those lenses, too, are created using discs:

ORF Salzburg writes that Sony has now invested €30 million to manufacture these microlenses, and that mass production may begin “as early as next year.”

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Microlenses are theoretically used in all kinds of emerging applications where you might want to bend light, including headsets, but it appears that Sony may cater to automakers here, too. The head of Sony’s micro optics division gave ORF Salzburg the example of “a car turn signal that is projected onto asphalt.”

All of this is to say: Sony didn’t make this decision in a hurry, and it isn’t likely to change its mind despite the predictable backlash. It’s been winding down disc manufacturing for decades, and it’s ripping off one last band-aid with PlayStation.

According to Sony DADC’s website, it has produced over 26.4 billion discs to date — the vast majority, 23 billion of them, were made between 1983 and 2022 in Terre Haute, Indiana.

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