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Technology
Inside the White House shitposting machine
Last week was a grim reminder that no matter what sort of horror is being perpetrated or how many people end up dead, the Trump administration’s knee-jerk response is to shitpost through it. The White House’s response on X to abducting the head of a sovereign nation? “FAFO”. The response to an ICE agent shooting a woman in broad daylight? A Buzzfeed-style listicle of “57 Times Sick, Unhinged Democrats Declared War on Law Enforcement.” ICE agents arresting protesters? “Welcome to the Find Out stage.”
To the vast majority of people following current events, the Trump administration’s meme-ing is blunt and cruel. But the jaded political insider will also view Trump’s meme fusillade as an element of a media strategy known as “rapid response”: the full-time work of quickly shaping the political narrative of a breaking news event, sometimes within minutes, before the news media and your opponents can shape it for you.
“Every political office, every political campaign, has a dedicated operation that helps them respond strategically to events in the news that are out of their control.” Lis Smith, a high-profile Democratic communications strategist based in New York City, told me. It’s a profession that dates back to the beginning of the 24-hour news cycle, when cable shows could quickly assemble a panel of pundits to discuss current events, and the workload has grown exponentially in the age of social media. “You cannot control all the narratives that are going to be out there, so you need to be able to manage the chaos that’s coming into your world.”
Smith served as the director of rapid response for Barack Obama’s 2012 presidential campaign, which was one of the first to fully take advantage of social media, and worked in the comms shop for several New York City mayors and Democratic candidates. She’s widely credited for single-handedly elevating Pete Buttigieg’s profile, turning him from an obscure mayor to a serious presidential candidate as his director of communications. She views social networks through the lens of their messaging utility: X, formerly known as Twitter, is still the best for getting “text-based rapid response communications like written statements” in front of a wide range of “elites and opinion-shapers.” A Bluesky-based messaging strategy might engage a friendly left-leaning audience, but will never “penetrate” the world outside, nor will a Rumble-based campaign ever make it out of the right-wing bubble.
More importantly: memes may be a fast way to convey a political message to a specific audience who gets the inside joke, but the humor is rarely understood by anyone outside of that group — especially people who might have been sympathetic to the concept of stopping illegal immigration, but are horrified by how the Trump administration is going about it. The memes themselves are simply a reflection of that mindset. “The administration’s use of memes really flattens the political debate,” said Smith. “It takes the humanity, the seriousness, and the nuance that’s needed out of it and replaces it just with cruelty.”
Before we get to my conversation with Smith, here’s The Verge’s latest on the political tech dystopia:
- “Snatching Maduro was all about the spectacle”, Elizabeth Lopatto and Sarah Jeong: Real people are dead because Donald Trump wanted a spectacle.
- “America’s new era of energy imperialism is about more than oil”, Justine Calma: Trump wants Venezuela’s oil, Greenland’s minerals, and above all — control.
- “The MAGA-approved video of an ICE killing”, Mia Sato: After a federal agent shot and killed a woman in Minneapolis, the Trump administration found its preferred angle of the incident.
- “Tim Cook and Sundar Pichai are cowards”, Elizabeth Lopatto: X’s deepfake porn feature clearly violates app store guidelines. Why won’t Apple and Google pull it?
- “Trump’s fundraisers asked Microsoft for its White House ballroom donation”, Emma Roth: Amazon also admitted that it was in touch with fundraisers months before the White House released its list of donors in October.
- “New York wants to regulate Roblox”, Lauren Feiner: Gov. Kathy Hochul made new requirements meant to protect kids online a centerpiece of her plan for state policy.
- “Former NYC Mayor Eric Adams accused of $2.5 million crypto ‘rug pull’ as his NYC Token crashes”, Emma Roth: The NYC token’s value peaked at about $580 million, before dropping to $130 million.
- “I can’t find the Trump phone at America’s largest tech show”, Dominic Preston: I’ve looked and looked, but Trump Mobile is nowhere to be found at CES this year
“A meme that is funny or cruel will probably spread faster than anything with nuance”
This interview has been edited for clarity.
You came up during an era where Twitter, before it was X, was really the only internet media environment for politics. How has the practice of rapid response changed in an environment where there is so much narrative to control over so many types of media?
It’s gotten a lot harder. In the ’90s, the big change was the 24-hour news cycle with cable news. In the late 2000s and early 2010s, the big development was social media, Twitter, and being able to respond in real time online to news developments. But now, there’s no question that it’s harder to get your message out, with how fractured these different social media channels are. Not everyone is on X today the same way they were 10 years ago. But also, your message is less likely to penetrate as effectively on a platform like X than it was 10 years ago, because of how verification, etc., have changed.
So you really need to have an “all of the above” communication strategy, where you’re hitting traditional media with press releases, calls to reporters and news networks, and you’re also hitting social media in real time. That means not just hitting X, but also hitting Threads, hitting Bluesky, TikTok, Instagram, all those apps, because there has never been a time where people’s media consumption habits have been more fractured than right now.
Do candidates view specific platforms for certain political purposes, or political leanings?
X is still pretty dominant in American politics for getting out rapid response communications, especially text-based rapid response communications like written statements, because it’s still where you’re going to find the most political insiders, political pundits, and reporters. Everything [messaging-wise] trickles out from there. Where you see more fracturing is in terms of where people do short form video: you do see some campaigns using TikTok, others using Instagram more; you do see some favoring of different platforms across partisan lines. But Bluesky on the left is just never going to be as effective of a way of reaching elites and opinion-makers as X is — just as Truth Social or Discord on the right is never going to be the way that you reach elites or opinion-makers.
Let’s go into the content of said messaging. I know that Kamala Harris and Biden tried to lean into memes during their 2024 campaigns, but clearly not as effectively as Trump, and the meme format seems to be really dominant in the Trump administration. Is there a specific way an operative views the meme format as a political messaging tool?
The meme format is more likely to spread quickly. It’s something that a specific audience is going to understand immediately, and it really simplifies a political argument. The problem with that, though, is, one, it’s very audience specific. Not everyone is going to understand a Family Guy meme, not everyone is going to understand a Patriots meme, or whatever the meme du jour is.
Another problem with the meme format is that you lose a lot of context and you lose a lot of humanity in it. So when you see the administration posting sort-of-funny memes about deportations or ICE, you lose a lot of the empathy and compassion that most people have when it comes to the immigration debate. Most people think that illegal immigration is bad and that we should do something about it. But most people also understand that there are real people who are involved in all of these situations and don’t think it’s funny to make light of, say, school pickups getting raided, or families getting separated, or parents crying as they’re being dragged away from their kids.
I was listening to Joe Rogan interviewing Shane Gillis, and they actually touched on this. I would say both Rogan and Shane Gillis are people who were favorable to Trump in the election — Rogan more so than Shane Gillis — but Gillis said, I want our government to take the issue of illegal immigration seriously. I don’t want it to be funny to them. And I think that’s something that really taps into how most people feel about these issues.
If you reduce these very serious issues to cruel, funny memes, you’re going to alienate a lot of people who might be there with you on an issue if you’d approached it with a little bit more maturity and humanity. But the administration is saying, cut out the humanity, cut out the maturity. Those things don’t matter. Because a viral meme — a meme that is funny or cruel — will probably spread faster than anything with nuance. They’re prioritizing speed and virality over nuance and seriousness.
I think you just refined what we’ve been thinking about at The Verge: the way that my coworkers saw Trump’s abduction of Maduro and their response to the ICE shooting was that this government’s policy is a meme mentality — their speed, virality and the need to get their spin out first before anyone feels any sort of way about it.
There’s a short window when people — everyone from reporters to voters to anyone online — are trying to figure out what the hell’s going on and what they think about breaking news. Rapid response is about stepping into that void and shaping it, but there are real problems with how the Trump administration is doing it. Ultimately, yes, they may win some sort of short-term viral meme war. But in the long term, the way that they’re communicating about these issues — whether it’s the fatal shooting of Renee Good in Minneapolis, or deportations in general — they’re gonna lose the political debate. People want action on these issues, but they don’t want wanton cruelty.
Also, if you [the administration[ step in very quickly and put out bad facts, what you do is just compound mistrust in government and mistrust in the administration. And it’s possible that the Trump administration benefits from that because the less people trust official sources, the more it’s good for them. But I think overall, it’s pretty bad that they’re putting out false information that goes mega-viral the way they do it, because ultimately, no one’s going to take anything they say at face value anymore. It’s especially damaging for their relationships with the news media and elites who, in the past, would have clearly taken what any presidential administration said at face value.
Is it too early to think about meme warfare in the midterm election — changing people’s opinions who could be swayed to vote one way or another, getting that messaging to them as quickly as possible, driving them out to the polls?
I don’t think that the meme strategy from this administration is gonna help Republicans in the midterms. And I think if you talk to a lot of Republicans who are up in swing areas or swing states or certain districts, and you presented them with the memes this administration is putting out, I don’t think they would agree with them, and I don’t think that they would say that this is good political strategy. Because to the point I made earlier: the administration’s use of memes really flattens the political debate. It takes the humanity, the seriousness, the nuance that’s needed out of it, and replaces it just with cruelty. The voters who are going to turn out in 2026 — yeah, some of them are going to be part of that MAGA base that it embraces the cruelty, but the people that you need to win over are going to be people who have nuanced views on issues like illegal immigration and people who say, Yeah, we need secure borders; yes, we need more enforcement of our immigration laws; but maybe we don’t need to be putting out memes about, you know, a father being taken off in handcuffs.
That’s where I think the administration’s focus on speed and virality comes at a political cost. Someone’s’s going to have to pay for the tone that they’re taking online, and it’s likely going to be the Republicans who are up in 2026, unless, I don’t know, Democrats somehow overplay their hand on immigration issues.
And a lot of the voters who will determine the midterm elections are older voters. They’re not going to consume the memes firsthand, nor are they going to understand the memes. That’s something being lost in this debate too: even though more people than ever are getting their news through social media, a lot of the people who decide elections, and a lot of the people that Republicans need to win, are not meme consumers. It’s questionable whether it will pay off electorally for them.
Speaking of memes distilling political arguments:
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We’re retiring our oldest plans, some of which were built nearly 15 years ago – in the 3G and 4G eras, and well before our 5G network was fully deployed. Customers will transition to modern plans that provide access to America’s best wireless technology, enhanced features and a 5-year price guarantee for peace of mind. Some customers will see no change to their monthly bill, while some will see a modest adjustment. Every customer moved to a new plan will keep their current benefits while gaining improvements in network and service experiences.
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Buying a hunting or fishing license should feel like one of the safest things you do online. You pick the license, pay for it and get ready for your next trip outdoors. But now, a cyberattack tied to the Texas Parks and Wildlife Department has put personal information for more than three million license customers at risk.
The agency says the attack hit a vendor that handles the sale of hunting and fishing licenses. Texas Cyber Command detected the incident, and the state says an unauthorized actor may have obtained personal data from customer profiles. That is the part that should get your attention. Even when credit card numbers and Social Security numbers are spared, your license details, phone number and home address can still give scammers a lot to work with.
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FBI WARNS MICROSOFT USERS ABOUT PASSWORDLESS SCAM
Millions of Texas hunting and fishing license holders are being urged to monitor their accounts after a vendor cyberattack exposed sensitive personal data. (Photo Illustration by Thomas Imo/Photothek via Getty Images)
What happened in the Texas Parks and Wildlife data breach
The Texas Parks and Wildlife Department says its license system vendor was hit by a cybersecurity incident.
The agency says the investigation found that an unauthorized actor may have obtained data tied to 3,087,721 Texas hunting and fishing license customers.
TPWD did not identify the vendor in its public notice. However, it says it has strengthened access controls for customer profile data and plans to add more security features.
In other words, this involved a state license system connected to millions of people.
What information may have been exposed
TPWD says the exposed information may include:
- Driver license information
- Passport numbers, if provided
- Email addresses
- Phone numbers
- Residential addresses
That mix of data can help criminals sound convincing. A scammer who knows your name, phone number, home address and license-related details can make a fake call or email feel very personal.
The agency says Social Security numbers, dates of birth and financial information, including credit card details, were not obtained. TPWD also says there is no evidence that customers under 18 were involved or that any specific group was targeted.
Still, this breach should not be brushed off. Driver license information and passport numbers can create serious problems if they fall into the wrong hands.
Why this breach can still put you at risk
You might hear that hackers did not get credit card numbers and breathe a sigh of relief. I get that. But scammers do not always need your full financial file to cause trouble. Personal details can help them impersonate a state agency, a license vendor or even a bank. One message may claim there is a problem with your license account. Another may ask you to “verify” your identity. A fake link can also look official enough to trick someone who is moving fast.
That is where this kind of breach gets dangerous. The more a scammer knows about you, the easier it becomes to lower your guard. A fake message that includes accurate personal details can feel legitimate, especially if it shows up right after a public breach.
What Texas Parks and Wildlife says it has done
TPWD says immediate steps were taken to strengthen access controls for customer profile data. The agency also says it is working with the license system vendor to add more safeguards and enhanced monitoring.
In a statement to CyberGuy, TPWD said, “We recognize the seriousness of this issue and have identified and implemented additional security options to better protect customer information. Many of our staff are hunters and anglers and were affected by this incident. We are committed to working with the license system vendor to implement increased safeguards.”
Fishing guide Mike McBride of Port Mansfield, Texas, adds a third fish to his catch of redfish in the Lower Laguna Madre. (Bob Hood/Fort Worth Star-Telegram/Tribune News Service via Getty Images)
TPWD also said license sales will continue on schedule for August and the next license year, adding that it believes “current and future customer data are not at risk.”
That means customers should be able to buy hunting and fishing licenses as planned while the state works through the fallout from the breach.
Who should take action now
If you bought a Texas hunting or fishing license, use this breach as a reason to check your accounts and tighten your identity protections.
Affected customers can confirm eligibility for one year of free credit monitoring by calling the dedicated response line at 844-959-7123.
The enrollment deadline is Sept. 14, 2026. The call center is open Monday through Friday from 8 a.m. to 5:30 p.m. CT.
Do not wait for a suspicious charge or strange letter to show up. Breach cleanup works best when you act before someone tries to use your information.
How to protect yourself after the Texas Parks and Wildlife data breach
If you bought a Texas hunting or fishing license, these steps can help you reduce your risk and spot suspicious activity early.
1) Sign up for credit monitoring or consider identity theft protection
If you are eligible, sign up for the free credit monitoring before September 14, 2026. Credit monitoring can alert you when new credit activity appears in your name. It will not stop every type of identity fraud, but it can give you an early warning. If you were not affected by this breach, now is still a good time to consider identity theft protection. These services can help monitor your personal information, alert you to suspicious activity and guide you if someone tries to use your identity. See my tips and best picks on Best Identity Theft Protection at Cyberguy.com
2) Freeze your credit
A credit freeze is one of the strongest moves you can make after a breach. It makes it harder for someone to open a new account in your name. You need to freeze your credit separately with Equifax, Experian and TransUnion. It is free. You can also lift the freeze when you need to apply for credit.
EMPTY ENVELOPES IN YOUR MAILBOX? DO NOT SCAN THAT CODE
Texas officials say a vendor breach may have exposed driver’s license information, passport numbers and contact details, but not Social Security numbers or payment information. (Photo by Philip Dulian/picture alliance via Getty Images)
3) Add a fraud alert
A fraud alert tells lenders to take extra steps before opening new credit in your name. You can place a free one-year fraud alert by contacting one of the major credit bureaus. That bureau should notify the other two. This is a good option if you want extra protection but are not ready to freeze your credit.
4) Report identity theft if something looks wrong
If you see signs that someone used your information, report it right away. That could include new accounts you did not open, strange letters about benefits, unfamiliar bills or credit checks you do not recognize. The FTC’s IdentityTheft.gov can help you create a recovery plan based on what happened.
5) Remove your personal information from people-search sites
Your name, address and phone number may already appear on data broker sites. A breach can make that exposure feel even more personal. A data removal service can help reduce how much of your personal information appears online. You can also manually request removal from major people-search sites. Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting CyberGuy.com.
6) Watch for driver’s license misuse
Because driver’s license information may have been exposed, pay close attention to anything tied to your ID. That includes notices about duplicate licenses, address changes, traffic issues, government benefits or accounts you did not request. If something feels off, contact the proper agency directly. Do not use a phone number or link from a surprise message.
7) Be careful with passport-related scams
If you provided a passport number, be extra cautious with calls or emails that claim there is a problem with your passport or travel documents. Do not give out personal information to someone who contacts you first. Go directly to the official agency website or call a verified number instead.
8) Watch for fake TPWD messages
Scammers may use this breach as bait. Be careful with any email, text or call that claims to come from Texas Parks and Wildlife, a license vendor or a credit monitoring service. Do not click links from surprise messages. Go directly to the official website or call the dedicated response line instead.
9) Use strong antivirus software
Scammers may use this breach to send fake emails, texts or links that look official. Strong antivirus software can help block malicious links, detect phishing attempts and warn you before you download something dangerous. Keep it updated on your phone, tablet and computer so it can catch newer threats. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android and iOS devices at CyberGuy.com.
10) Do not share verification codes
If someone calls and asks for a code sent to your phone or email, stop. That is a major red flag. Scammers use those codes to get into accounts. No legitimate support agent should pressure you to hand one over.
11) Check your financial accounts
Even though TPWD says financial information was not obtained, you should still review your bank and credit card statements. Look for small test charges, unfamiliar subscriptions or anything that seems off. Report suspicious activity right away.
12) Use strong passwords and two-factor authentication
This breach does not appear to involve passwords, but scammers may use exposed personal details to target your other accounts. Use a password manager to create strong, unique passwords. Turn on two-factor authentication (2FA) for important accounts, especially email, banking and shopping accounts.
WORLD CUP TICKET SCAMS TARGET DESPERATE FANS
A cyberattack tied to a Texas Parks and Wildlife Department vendor may have exposed the personal information of more than 3 million hunting and fishing license customers. (Photographer: Daniel Acker/Bloomberg via Getty Images)
Kurt’s key takeaways
This breach is a reminder that everyday government transactions can carry a lot of personal data behind the scenes. You may think of a hunting or fishing license as a routine purchase. But the information connected to that purchase can include driver’s license details, passport numbers, phone numbers and your home address. That gives imposters enough context to make a scam sound believable. The best move now is to stay ahead of it. Use the official response line, sign up for monitoring if you qualify, freeze your credit and be extra careful with any surprise message about your license or identity. The vendor may have been the target, but Texans are the ones left watching their information.
Should state agencies be required to publicly name vendors after a breach this large, or would that make future investigations harder? Let us know by writing to us at CyberGuy.com.
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First announced over a year ago in April 2025, the Busy Bar will be available for purchase starting on July 14th when the device also starts shipping. Created by the same team behind the Flipper Zero wireless multitool, the Busy Bar is instead described as a “productivity multitool” that relies on a pixelated LED display to help reduce distractions and improve focus. The first 3,000 units purchased on July 14th will be discounted to $199, but the Busy Bar will normally retail for $249. Those who previously joined the Busy Bar waitlist will still be able to purchase one next month for $179.
The Busy Bar looks a lot like an alarm clock, but it’s designed to be used on a desk, perched atop a monitor or cubicle wall, or mounted to a wall or door. When installed in a place where it’s visible to coworkers, family, or roommates, the Busy Bar serves as a status display letting others know when you’re focusing on a task and shouldn’t be distracted.
At the push of a button, the Busy Bar will display a highly visible status message on its 72 x 16 LED pixelated screen that can include a countdown timer so potential distractors know when you’ll be available again. Alongside the status display, the Busy Bar can start a Pomodoro timer and mute notifications on other devices. The Busy Mode can be set to automatically activate through custom triggers, including when you join a phone call, start streaming, begin recording audio, or just open a specific app. It’s also Matter-compatible, allowing it to trigger smart home automations when you need to focus, such as dimming lights or playing music on a speaker.
Flipper Devices has created an open API for the Busy Bar so developers can create their own third-party apps to expand its usefulness and capabilities. You can potentially tie it into an office’s scheduling system to indicate when meeting rooms are booked or available, for example. There will also be accompanying apps available for the device on iOS, Android, macOS, and watchOS, with a native Windows app planned for later this year.
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