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Clean up your social media feed and cut the noise

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Clean up your social media feed and cut the noise

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Scrolling used to be relaxing. Now it often feels chaotic. That is not a coincidence. Nearly everything you see on social media is controlled by algorithms that track what you like, watch, click and ignore. Over time, those signals get muddy. One curiosity click can reshape your feed for weeks. The solution is not deleting your accounts. It is retraining the system.

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Your social media experience starts the moment you tap an app, and every click helps shape what shows up next.  (Jaap Arriens/NurPhoto via Getty Images)

How social media algorithms decide what you see

Algorithms pay attention to behavior, not intention. They track engagement patterns and repeat what keeps you scrolling. If your feed feels off, it usually means the algorithm learned the wrong lesson. Resetting your feed helps correct that.

Note: This article is written desktop-first (PC or Mac). When a step is phone-only or significantly different on mobile, it is clearly labeled.

How to clean up your Facebook Feed

Primary device: PC or Mac. Phone differences noted.

Use Content Preferences to retrain Facebook (PC or Mac)

Facebook’s feed is built around people, pages and groups you follow, plus recommended content and ads.

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  • Click your profile photo in the upper right
  • Select Settings and Privacy > Content Preferences

From here, you can:

  • Add people and groups to Favorites
  • Snooze posts temporarily
  • Unfollow accounts without unfriending them
  • Reconnect with accounts you muted before

These tools are easiest to manage on a desktop.

Filter your Feed view (PC or Mac)

  • To bypass the main algorithmic feed:
  • Click Feeds in the left navigation
  • Choose to view only Favorites,  Friends, Groups, or Pages

This shows content chronologically within those categories.

Hide and flag posts as you scroll (PC, Mac and phone)

On any post in your Facebook feed:

  • Click the three-dot menu in the upper right of the post
  • Choose Hide post, Snooze, or Unfollow, depending on what appears

Hiding posts and snoozing or unfollowing accounts sends the same signal to the algorithm. Use these options often. Facebook responds more reliably to repeated negative feedback than occasional clicks.

For suggested posts and reels, you may also see Not interested. Selecting it further trains the feed away from similar content.

Cut down ads and sensitive topics (PC, Mac and phone)

When ads appear:

  • Click the X to hide them
  • Or use the three-dot menu to hide or report

For deeper control:

  • Go to Settings and Privacy > Settings
  • Open Account Center
  • Click Ad Preferences > Customize ads
  • Select See All next to Ad Topics
  • Click View and manage topics
  • Click the topic name
  • Choose See less
  • Repeat this for every topic you want to limit.

To block specific words in comments:

  • Click your profile picture (top right on desktop)
  • Settings & privacy → Settings
  • In the left column, click Profile and Tagging
  • Under “Profile,” look for Hide comments containing certain words from your profile and click on the arrow next to it.
  • Choose a list of words, phrases or emojis you want to hide from your profile and type them in the box.
  • Click Save below it.

Using a computer gives you deeper control over social media settings that are harder to find on a phone.  (Kurt “CyberGuy” Knutsson)

How to clean up your Instagram feed

Primary device: Phone only

Instagram does not currently offer a reliable, universal option to reset its algorithm. Feed control on Instagram is manual and behavior-based. That means the app learns from what you hide, mute, unfollow and ignore.

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Tell Instagram what you do not want to see (phone)

On posts that miss the mark:

  • Tap the three-dot menu
  • Select Not interested, Mute, or Unfollow, depending on what appears

Use this consistently. Instagram responds more to repeated signals than one-off actions.

Fine-tune who appears in your feed (phone)

Visit accounts directly and tap Following to manage how their content shows up.

From here, you can:

  • Mute posts or stories
  • Add or remove Favorites
  • Restrict interactions
  • Unfollow the account

These actions immediately influence future recommendations.

Review account-level controls (phone)

Open Settings and review:

  • Muted accounts
  • Blocked accounts
  • Close Friends

Cleaning up these lists helps reduce clutter and repetitive content.

When a new Instagram account makes sense

If your feed still feels off after manual cleanup, starting fresh is the most effective reset.

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To do this:

  • Log out and create a new account
  • Follow only accounts you truly want to see
  • Avoid mass-following during setup

Instagram’s algorithm is heavily influenced by early behavior, so a slow, intentional start matters.

Some users may hear about an Instagram “reset” feature, but as of now, it is not consistently available across accounts.

Fine-tune who you see (phone)

Tap the three-dot menu on posts to unfollow or favorite accounts.

From any profile, tap Following to:

  • Add Close Friend
  • Add Favorite
  • Mute posts or stories
  • Restrict interactions

Unfollow

Under Settings, review:

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  • Muted accounts
  • Blocked accounts
  • Close Friends

Instagram’s feed is trained by what you hide, mute, and unfollow, not by a single reset button. (iStock)

How to reset your TikTok For You page

Primary device: Phone only

Train the feed gradually (phone)

  • Press and hold on a video
  • Tap Not Interested

Consistency matters here.

Remove past likes (phone)

  • Go to Profile
  • Tap the heart icon
  • Unlike videos that may be influencing recommendations

Refresh the entire feed (phone only)

  • Tap Profile
  • Tap the three-line menu
  • Go to Settings and Privacy > Content Preferences
  • Tap Refresh Your For You Feed
  • Confirm

This resets recommendations but keeps your following list.

For a total reset, unfollow accounts manually or start fresh with a new account.

TikTok’s For You page reacts quickly when you mark videos as not interested or clean up past likes. (iStock)

How to reset YouTube recommendations

Primary device: PC recommended

Clear or limit watch history (PC, Mac and phone)

On mobile:

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  • Tap You
  • Tap the gear icon 
  • Select Manage All History
  • Tap DELETE

On desktop:

  • Click your profile photo
  • Select Your Data in YouTube
  • Open YouTube Watch History
  • Click Manage History
  • Click DELETE

From here, you can:

  • Delete today
  • Delete custom range 
  • Delete all time 

Remove past feed feedback

Primary device: PC or Mac

This setting is easiest to access on a computer.

  • Go to YouTube.com and make sure you are signed in
  • Click your profile photo in the upper right
  • Select Your Data in YouTube
  • Scroll to the section labeled YouTube Watch History and click the right arrow 
  • Click Manage your YouTube Watch History
  • Click Saving Your Watch History 

On the history page:

  • Scroll down until you see YouTube Customize Your Feed Feedback
  • Click Delete to remove past feedback selections

This removes videos you previously told YouTube you wanted to see more of.

5 TECH TERMS EVERY SMARTPHONE USER SHOULD KNOW

Continue training the feed (PC, Mac and phone)

On individual YouTube videos:

  • Click or tap the three-dot menu next to the video
  • Select Not interested

Repeat this on videos that miss the mark. YouTube relies heavily on repeated feedback signals. This option is not consistently available on the YouTube mobile app. Use a computer for the best results.

Reset subscriptions (PC, Mac and phone)

Subscriptions heavily shape recommendations. Unsubscribe from channels you no longer watch. Rebuild your list intentionally.

YouTube recommendations are driven by watch history, search history, and subscriptions you may have forgotten about.  (Kurt “CyberGuy” Knutsson)

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How to reduce noise on X

Primary device: PC preferred

Adjust interests and ads (PC, Mac and phone)

  • Click your profile icon.
  • Go to Settings and Privacy
  • Click Privacy and Safety
  • Select Content You See
  • Open Interests

Here, X lists topics it believes you are interested in.

  • Uncheck interests you no longer care about
  • There is no “unselect all” option
  • Changes must be made one by one

This affects both recommended posts and ads.

Adjust ad personalization settings (PC, Mac and phone)

This is where “Ads Preferences” actually lives.

  • Click or tap your profile icon
  • Go to Settings and Privacy
  • Select Privacy and Safety
  • Scroll down and click Ads Preferences

From here:

  • Turn off Personalized ads
  • Review Ad categories and disable what you can
  • Turn off Ads based on inferred identity, if shown

X does not allow full ad removal, but these steps reduce targeting.

Train the feed as you scroll (PC, Mac and phone)

On posts or ads you do not want to see again:

  • Click or tap the three-dot menu
  • Choose Not interested, Block, or Mute, depending on what appears
  • Also:
  • Unfollow accounts that no longer add value
  • Block advertisers directly when possible

Repeated feedback matters more than occasional actions.

When starting a new X account makes sense

X’s algorithm is less forgiving than most platforms. If your feed feels irreparable, the most effective reset is:

  • Creating a new account
  • Following only accounts you truly want
  • Avoiding mass follows early on

Early behavior heavily shapes long-term recommendations. X offers fewer feed controls than most platforms, so changes may feel slower and less dramatic.

Small, consistent actions on your phone can gradually retrain algorithms and reduce daily feed fatigue. (Kurt “CyberGuy” Knutsson)

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How to clean up Threads

Works on PC, Mac and phone

Control what appears in For You

  • On the For You feed:
  • Click the three-dot menu
  • Mark posts as not interested, mute or block

Use Hidden Words (PC and phone)

  • Open Settings
  • Go to Hidden Words
  • Add words, phrases or emojis separated by commas

These filters apply across Threads and Instagram.

How to make LinkedIn useful again

Primary device: PC recommended

Switch to recent posts (PC and Mac)

  • At the top of your feed, click Sort by: Top
  • Change it to Recent
  • To make it permanent:
  • Go to Me
  • Click Settings and Privacy 
  • Select Preferred Feed View
  • Choose Most recent posts
  • Click the left arrow to save

Reduce ad targeting (PC and Mac)

  • Go to Settings and Privacy
  • Open Advertising Data
  • Select Interests and Traits
  • Turn off categories you do not want

Aggressively train the feed (PC, Mac and phone)

On unwanted posts:

  • Click the three-dot menu
  • Select Not relevant or Not interested 
  • Under My Network, review Followers and Following and unfollow accounts that add noise.

Take my quiz: How safe is your online security?

Think your devices and data are truly protected? Take this quick quiz to see where your digital habits stand. From passwords to Wi-Fi settings, you’ll get a personalized breakdown of what you’re doing right and what needs improvement. Take my Quiz here: Cyberguy.com     

Kurt’s key takeaways

Social media feels overwhelming when it runs on autopilot. A few minutes of cleanup can dramatically change what you see. Algorithms respond to clarity. The clearer your signals, the better your feed becomes. You do not need to quit social media to enjoy it again. You just need to take control.

If your feed reflects your behavior, what does yours reveal about how you spend your attention right now? Let us know by writing to us at Cyberguy.com

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Copyright 2026 CyberGuy.com.  All rights reserved.

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Technology

Polymarket defends its decision to allow betting on war as ‘invaluable’

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Polymarket defends its decision to allow betting on war as ‘invaluable’
It might be World War III, but at least I won $20. | Image: Polymarket / The Verge

Polymarket has been allowing people to bet on when the US would strike Iran next. Obviously, now that it’s actually happened and people have died, the prediction betting market is feeling some pressure. The site has been at the center of controversy before, including suspicions of insider trading on the Super Bowl halftime show and the capture of Venezuelan President Nicolás Maduro.

In a statement posted on its site, Polymarket defended its decision to allow betting on the potential start of a war, saying that it was an “invaluable” source of news and answers, before taking shots at traditional media and Elon Musk’s X. The statement reads:

Read the full story at The Verge.

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Google dropped dark web monitoring: Should you care?

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Google dropped dark web monitoring: Should you care?

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Google has officially discontinued its Dark Web Report feature, a free tool that once scanned known dark web breach dumps for personal information tied to a user’s Google account. The service delivered notifications when email addresses and other identifiers appeared in leaked datasets.

According to Google’s support page, the system ceased scanning for new dark web data Jan. 15, 2026, and the reporting function was removed entirely on Feb. 16, 2026, meaning users can no longer access the feature.

The company said the decision reflects a shift toward security tools it believes provide clearer guidance after exposure, rather than standalone scan alerts.

If you previously relied on the free dark web scan as an early warning signal for leaked data, this change removes one of your sources.

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Google officially ended its Dark Web Report tool, removing free breach alerts tied to user accounts. (Kurt “CyberGuy” Knutsson)

So what did users really lose?

Google’s Dark Web Report acted as a basic exposure scanner. It checked whether personal information linked to a Google account had surfaced in known breach collections circulating on the dark web.

When a match is found, users receive a notification identifying which type of data appeared in a leak. Depending on the data breach, that could include an email address, phone number, date of birth or other identifying details commonly harvested during large-scale hacks.

The report did not display stolen credentials or provide access to the leaked database itself. It also did not trace the origin of the compromise beyond referencing the breached service when available.

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After an alert was issued, the next steps were left to the user. Google recommended actions such as changing passwords, enabling stronger authentication methods and reviewing account security settings. With the tool now removed, that automated breach check tied directly to a Google account is no longer available.

What you still have access to

Google directs users to its Security Checkup, a dashboard that scans your account for weak settings and unusual sign-in activity.

Its built-in Password Manager includes Password Checkup, which scans saved credentials against known breach databases and prompts you to change exposed passwords. Google also supports passkeys and two-factor verification to lock down account access.

The Results About You tool lets users search for personal information in Google Search and submit removal requests for certain publicly indexed details.

149 MILLION PASSWORDS EXPOSED IN MASSIVE CREDENTIAL LEAK

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Without the automatic scan, users must now check for leaked data using other security tools. (iStock)

Alerts don’t always mean protection

Once personal information is compromised, it often ends up far beyond the breach itself. Stolen credentials and identity data are regularly trafficked on underground platforms where buyers can search for information tied to real people.

The BidenCash dark web marketplace was taken down by U.S. authorities in June 2025, and the Justice Department confirmed that the platform peddled stolen personal information and credit card data.

These illicit markets operate with a level of organization not unlike legitimate online stores. Search tools and bulk data sets are up for grabs and can be used to target any online account. This makes credential stuffing easier, where attackers test leaked passwords across multiple services in hopes of barreling into your account.

A breach alert tied to a dark web scan points to a leak at one moment in time; it does not follow whether that information has been sold to third parties or used in subsequent fraud attempts. For everyday users, this means that just knowing your data appeared in a leak doesn’t help much.

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THINK YOUR NEW YEAR’S PRIVACY RESET WORKED? THINK AGAIN

Stolen personal information can circulate for years, making ongoing monitoring more important than a one-time alert.  (Kurt “CyberGuy” Knutsson)

Identity monitoring may be a better option

With Google’s scan gone, some people may consider dedicated identity protection services instead. Many of these services offer continuous monitoring of your personally identifiable information and send alerts about changes to your credit reports from all three major U.S. credit bureaus. That can include notifications about new inquiries, newly opened accounts and monthly credit score updates. Some plans also monitor a broader range of personal identifiers, such as driver’s license numbers, passport numbers and email addresses.

Beyond credit monitoring, certain services track linked bank, credit card and investment accounts for unusual activity. They may also monitor public records for changes to addresses or property titles and alert you if your information appears in those filings.

Many providers include identity theft insurance to help cover eligible out-of-pocket recovery costs. Coverage limits vary by plan and provider. Additional features often include spam call and message protection, a password manager, a virtual private network (VPN) and antivirus software.

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No service can prevent every form of identity theft. However, ongoing monitoring and recovery support can make it easier to respond quickly if your information is misused.

See my tips and best picks on Best Identity Theft Protection at Cyberguy.com.

Kurt’s key takeaways

Google’s decision to drop its Dark Web Report may seem small. But it removes a tool many users relied on. For some, those alerts were the first warning that their data appeared in a breach. That automatic scan is now gone. Google still offers Security Checkup, Password Checkup, passkeys and two-step verification. However, none of them actively scan dark web breach dumps for you. Stolen data does not disappear. Criminals copy, sell and reuse it. One alert shows a single moment. Ongoing identity theft monitoring helps you stay aware over time.

Now that Google has dropped its dark web monitoring feature, will you actively check your data exposure or assume someone else is watching it for you? Let us know your thoughts by writing to us at Cyberguy.com

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Copyright 2026 CyberGuy.com. All rights reserved.

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Xiaomi 17 is a small(ish) phone with a big(ish) battery

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Xiaomi 17 is a small(ish) phone with a big(ish) battery

Xiaomi has just given a global launch to two of its latest flagship phones, the Xiaomi 17 and 17 Ultra, along with a Leica-branded Leitzphone edition of the Ultra. There’s no sign, however, of the 17 Pro, which launched in China with an additional display mounted next to the rear cameras.

The 17 and 17 Ultra will apparently be available soon in the UK, Europe, and select other markets. The 17 — pitched as a rival to the likes of the iPhone 17 and Samsung Galaxy S26 — will cost £899 / €999 (about $1,200), while the larger and more capable Ultra starts from £1,299 / €1,499 ($1,750). The limited-edition Leitzphone will be substantially more expensive at £1,699 / €1,999 ($2,300), though it includes 16GB of RAM and 1TB of storage, along with a few extra accessories.

I like the simple, sleek aesthetic of the phone.
Photo of Xiaomi 17 homescreen on a wooden table outdoors

The 6.3-inch display isn’t tiny, but it does make the phone small by modern standards.
Closeup on Xiaomi 17 rear camera

All three of the phone’s rear cameras are 50-megapixel.

The 17 is an extremely capable small-ish flagship, with a 6.3-inch OLED display, Qualcomm Snapdragon 8 Elite Gen 5, and large 6,330mAh silicon-carbon battery (though sadly smaller than the 7,000mAh version launched in China). I won’t be writing a full review of the 17, but did spend a week using it as my main phone, and found that the battery cruised past the full-day mark, though wasn’t quite enough for two full days of my typical usage. That’s far better battery life than you’d find in similarly sized phones from Apple, Samsung, or Google.

The cameras impress too, with 50-megapixel sensors behind each of the four lenses, selfie included. Pound for pound, you won’t find many better camera systems in any phone this size.

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1/10

I’ve been largely impressed by the Xiaomi 17’s cameras.

The Ultra, unsurprisingly, takes things to another level. It’s much larger, with a 6.9-inch display, and weighs a hefty 218g. Despite that, the 6,000mAh is actually smaller, though I found it delivered pretty similar longevity.

Photo of Xiaomi 17 and 17 Ultra on a table, closeup on the cameras

The 17 Ultra is larger in just about every respect, but strangely has a smaller battery.

The enormous camera is, as ever for Xiaomi’s Ultra phones, the highlight. There are 50-megapixel sensors for each of the main, ultrawide, and selfie cameras, with a large 1-inch-type sensor behind the primary lens. The periscope telephoto is even more impressive: 200-megapixel resolution, a large 1/1.4-inch sensor, and continuous optical zoom from 3.2x to 4.3x, the equivalent of 75-100mm. Xiaomi isn’t the first to pull off a true zoom phone — Sony’s Xperia 1 IV got there first in 2022 — but the telephoto camera here is far more capable than that phone’s, with natural bokeh and impressive performance even in low light.

Photo of Xiaomi 17 Ultra Leitzphone outdoors

This is the Leica-branded Leitzphone version of the 17 Ultra.

The camera capabilities are supported by Xiaomi’s ongoing photography partner Leica, but it’s the pair’s Leitzphone that really emphasizes that. Slightly redesigned from the 17 Ultra Leica Edition that was released in China last December, this includes Leica branding across the hardware and software, a range of Leica filters and shooting styles, and a rotatable rear camera ring that can be used to control the zoom. It’s the first Leica Leitzphone produced by Xiaomi — after a trio of Japan-only Sharp models — and comes with additional branded accessories, including a case with a lens cap and a microfiber cleaning cloth.

Xiaomi has plenty of other announcements alongside the 17 series phones at MWC this year, including a super-slim magnetic power bank, the Pad 8 and Pad 8 Pro tablets, and a smart tag that supports both Google and Apple’s tech-tracking networks.

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Photography by Dominic Preston / The Verge

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