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Apple says Siri isn’t sending your conversations to advertisers

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Apple says Siri isn’t sending your conversations to advertisers

The section specifically responding to the rumors reads:

Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose. We are constantly developing technologies to make Siri even more private, and will continue to do so.

After The Guardian’s report in 2019, Apple apologized and changed its policy, making the default setting not to retain audio recordings from Siri interactions and saying that for users who opt-in to sharing recordings, those recordings would not be shared with third-party contractors.

However, reports about the settlement noted that in earlier filings like this one from 2021, some of the plaintiffs claimed that after they mentioned brand names like “Olive Garden,” “Easton bats,” “Pit Viper sunglasses,” and “Air Jordans,” they were served ads for corresponding products, which they attributed to Siri data.

Apple’s statement tonight says it “does not retain audio recordings of Siri interactions unless users explicitly opt in to help improve Siri, and even then, the recordings are used solely for that purpose. Users can easily opt-out at any time.”

Facebook responded to similar theories in 2014 and 2016 before Mark Zuckerberg addressed it directly, saying “no” to the question while being grilled by Congress over the Cambridge Analytica scandal in 2018.

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So, if Apple (and Facebook, Google, etc.) is telling the truth, then why would you see an ad later for something you only talked about?

There are other explanations, and attempts to check the rumors out include an investigation in 2018 that didn’t find evidence of microphone spying but did discover that some apps secretly recorded on-screen user activity that they shipped to third parties.

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Meta is highlighting a splintering global approach to online speech

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Meta is highlighting a splintering global approach to online speech

Meta’s overhaul of its content moderation and fact-checking policies in the US is bringing into focus a key geopolitical tension likely to grow under the incoming Trump administration: the regulation of speech online.

CEO Mark Zuckerberg made no secret of his attempt to align his interests with those of President-elect Donald Trump, saying he planned to work with Trump to “push back on governments around the world that are going after American companies and pushing to censor more” — naming Europe specifically. The US and the European Union have long had different approaches when it comes to digital regulation, which has at times inflamed tensions since many of the largest tech companies that end up being targeted by Europe’s rules are the US’s crown jewels. That dynamic is likely to be exacerbated under a second Trump administration, with the incoming president’s protectionist policies.

“The inflection point is Trump, and Facebook is just following along,” says Daphne Keller, director of the program on platform regulation at Stanford University’s Cyber Policy Center. Through the policy change, Meta is signaling to Trump that “we want to be part of a fight with Europe. We’re on your side. We’re pro-free speech,” she says.

“The inflection point is Trump, and Facebook is just following along”

Meta says the end of its third-party fact-checking program is a change it’s making “starting in the US.” The company is switching from working with third-party fact-checkers to a crowd-sourced Community Notes model, styled after X, along with fewer restrictions on what negative things users can say — particularly about women and LGBTQ people — on their platforms. Zuckerberg says this combined with other content moderation policy changes will make it so less content is inappropriately removed, a common complaint the right has been making for years, even if that means more unsavory (but legal) content stays up longer.

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Under Europe’s Digital Services Act, large platforms like Meta can be held accountable for failing to remove illegal content or that which violates their own terms of service in a timely manner once it’s reported, with fines as high as 6 percent of their annual global revenue. Meta says that under its changes, it will still take down illegal content but is loosening its approach on what’s sometimes referred to as “lawful but awful” content, such as likening women to “household objects.”

Even so, should Meta expand its new approach globally, it could run into trouble in Europe. Some digital law experts worry that the DSA’s risk assessment and risk mitigation provisions could be interpreted to compel platforms to remove speech, even if the law doesn’t directly require the removal of certain harmful content. Those parts of the law require platforms to assess risk and create plans to mitigate the potential negative impact of their services on “fundamental rights,” which may be vague enough for some regulators to make the case that content moderation and fact-checking decisions may be included.

Others, like London School of Economics and Political Science associate law professor Martin Husovec, have said that fears that the DSA would turn the EU into a “Ministry of Truth are misplaced,” since even though there’s opportunity for abuse, the law is not “pre-programmed” to suppress lawful disinformation.

European Commission spokesperson Thomas Regnier declined to comment on Meta’s announcement but said in a statement that they will continue to monitor designated “very large online platforms” like Meta for compliance with the DSA. “Under the DSA, collaborating with independent fact-checkers can be an efficient way for platforms to mitigate systemic risks stemming from their services, while fully respecting the freedom of expression,” Regnier says. “This applies to risks such as the spread of disinformation, or negative effects to civic discourse and electoral integrity.”

Regnier also noted that Meta signed the voluntary Code of Practice against disinformation, which includes certain commitments about working with fact-checkers. But it could continue to follow X’s footsteps in reversing that commitment.

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During a press conference after Meta’s announcement, Regnier said that Europe isn’t asking any platforms to remove lawful content. “We just need to make the difference between illegal content and then content that is potentially harmful … There, we ask just platforms to take appropriate risk mitigation measures.”

Regardless, Meta will still likely need to remove more speech in Europe than it does in the US to comply with local laws. For example, Holocaust denial is illegal in countries like Germany, while the US has no such speech restrictions. Still, Keller points out that European leaders are less unified now than they were a couple years ago when it comes to dealing with issues like gender identity and immigration. “A bunch of right and far-right parties are coming to power in Europe. So there’s far less of a unified European political agenda around culture wars issues than there used to be,” she says.

Even so, Keller says she worries that Zuckerberg’s rhetoric toward Europe in his announcement could create a dynamic that emboldens European regulators who want to go after US platforms over speech concerns. “He will offend them, and they’ll get their backup, and then they really will interpret it to give themselves broader powers and to be able to punish Meta more,” Keller says. “It’s almost like he’s going to drive them into becoming the censors that he claims they are now.”

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Meta makes major move back to free speech and ends 3rd-party fact-checking program

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Meta makes major move back to free speech and ends 3rd-party fact-checking program

In 2022, Elon Musk acquired Twitter and made a series of changes to the platform, including changing its name to X and introducing Community Notes, which is a feature that allows users to add context or fact-check potentially misleading posts.

This approach differs from Meta’s model, which relies on third-party, independent fact-checking organizations to flag misleading posts on Instagram, Facebook and Threads (its rival to X). 

However, CEO Mark Zuckerberg recently announced that Meta will stop working with these organizations and instead implement an X-like Community Notes feature. Zuckerberg also revealed a series of other major changes to the company’s moderation policies and practices, aimed at offering people more freedom of expression.

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Meta’s logo (Kurt “CyberGuy” Knutsson)

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Community Notes coming to Meta platforms

Zuckerberg announced Tuesday that the social media company would stop working with third-party fact-checking organizations. In a video posted on Instagram and Facebook, Zuckerberg said the company’s content moderation approach resulted too often in “censorship.”

“After Trump first got elected in 2016, the legacy media wrote nonstop about how misinformation was a threat to democracy. We tried in good faith to address those concerns without becoming the arbiters of truth,” Zuckerberg said. “But the fact-checkers have just been too politically biased and have destroyed more trust than they’ve created, especially in the U.S.”

Zuckerberg said that Meta will end its fact-checking program with trusted partners and replace it with a community-driven system similar to X’s Community Notes.

Zuckerberg

For the unaware, Community Notes on X allows users to collaboratively add context or fact-check potentially misleading posts. When a tweet is flagged for misinformation or lack of context, users can submit notes that provide additional information or correct inaccuracies. 

These notes are then reviewed by other users, who can upvote or downvote the contributions based on their helpfulness and accuracy. If a note receives enough support, it becomes visible beneath the original tweet, offering a balanced view and helping to inform others.

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Meta’s changes spark backlash from fact-checking community

Independent fact-checkers, however, aren’t happy with the change.

“Fact-checking journalism has never censored or removed posts; it’s added information and context to controversial claims, and it’s debunked hoax content and conspiracy theories. The fact-checkers used by Meta follow a code of principles requiring nonpartisanship and transparency,” said Angie Drobnic Holan, director of the International Fact-Checking Network.

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Social media apps on an iPhone’s home screen (Kurt “CyberGuy” Knutsson)

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Meta is also reducing censorship

Zuckerberg also revealed plans to overhaul Meta’s recommendation system, which determines the content shown to users. For years, the company has restricted political content, citing user feedback and concerns about the impact of social media on beliefs.

“We built a lot of complex systems to moderate content, but the problem with complex systems is they make mistakes,” Zuckerberg said. “Even if they accidentally censor just 1% of posts, that’s millions of people, and we’ve reached a point where it’s just too many mistakes and too much censorship.”

He added that Meta would eliminate some content policies on controversial issues, including immigration and gender, and refocus its automated moderation on what he described as high-severity violations. The company will now take a more personalized approach to political content so that people who want to see more of it in their feeds can see it.

In addition, Facebook will relocate its trust and safety and content moderation teams from California to Texas. Zuckerberg also said Meta would collaborate with the incoming Trump administration to promote free speech globally, though he did not provide specific details.

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Facebook app on an iPhone (Kurt “CyberGuy” Knutsson)

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Kurt’s key takeaway

Meta’s platforms, like Facebook and Instagram, have been more tightly moderated compared to platforms like X, which has meant less freedom of expression for users. The changes Zuckerberg announced on Tuesday aim to relax those rules, letting people share their thoughts more freely. This could lead to more offensive content, but that’s the trade-off for more freedom. The introduction of Community Notes is a good change, too, as it gives users more control instead of leaving it to a small group of people who might be biased toward a certain political party or issue.

What do you think about the changes Zuckerberg is making to Meta’s content moderation? Let us know by writing us at Cyberguy.com/Contact.

For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter.

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Preventing this insidious email forwarding scam that will drain your bank account

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Preventing this insidious email forwarding scam that will drain your bank account

With our lives so intertwined with digital communication these days, the threat of email fraud is something we all need to take seriously. Recently, Teresa W. shared a scary experience that underscores the dangers of business email compromise (BEC).

“I almost lost many thousands of dollars through an internet fraud scam. I got a call from our personal banker who said she saw nearly all the money in our business account being withdrawn. She said she got an email from me along with the money wiring directions. I told her I didn’t send that and she said my email came from me directly to her. I said to stop everything and I will get to the bottom of it.

“Apparently the thieves got hold of a wiring instruction paper from my email, which they hacked into. They created a rule in Outlook to bypass me if anything came from them and go straight to the banker. They changed the wiring instructions to go into their account but thank goodness our banker alerted me so I could get to the bottom of it. Too close for comfort!”

This incident highlights a sophisticated scam where cybercriminals gain access to legitimate email accounts and use them to deceive others into transferring funds. Teresa’s quick action, combined with her banker’s vigilance, prevented a significant financial loss, but it serves as a wake-up call for many businesses.

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“You’ve been hacked!” written on laptop home screen (Kurt “CyberGuy” Knutsson)

What is business email compromise (BEC)?

Business email compromise (BEC) is a form of cybercrime that targets companies engaged in wire transfer payments and other financial transactions. The FBI reports that BEC scams have caused billions in losses globally. These scams exploit human psychology rather than technical vulnerabilities, making them particularly insidious.

Preventing this insidious email forwarding scam that will drain your bank account

A hacker at work (Kurt “CyberGuy” Knutsson)

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How the scam works

Email hacking: Scammers often gain access to email accounts through phishing attacks, where they trick users into revealing their login credentials or by deploying malware that captures sensitive information.

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Email rule creation: Once inside the account, scammers can create rules in email clients like Outlook that redirect or hide specific emails. This means that any communication related to fraudulent activities may go unnoticed by the victim.

Impersonation: The scammer impersonates the victim and sends emails to contacts, such as banks or vendors, requesting urgent wire transfers or sensitive information.

Execution: The scammer provides convincing details and urgency in their requests, making it appear as though the email is genuinely from the victim. They may use specific language or references only known to the victim and their contacts.

Preventing this insidious email forwarding scam that will drain your bank account

A hacker at work (Kurt “CyberGuy” Knutsson)

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Real-life implications

The consequences of BEC scams can be devastating for businesses. In addition to direct financial losses, companies may face reputational damage, loss of customer trust and potential legal ramifications. For small businesses like Teresa’s, which may not have extensive cybersecurity measures in place, the impact can be particularly severe.

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Preventing this insidious email forwarding scam that will drain your bank account

Illustration of security on a computer (Kurt “CyberGuy” Knutsson)

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Proactive steps to avoid being a victim of BEC scams

To combat BEC and similar scams, businesses must adopt a proactive approach to cybersecurity.

1) Have strong antivirus software: Use reputable, up-to-date, strong antivirus software to check your system. The best way to safeguard yourself from malicious links that install malware, potentially accessing your private information, is to have antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.

2) Use strong passwords: Ensure passwords are complex (a mix of letters, numbers and symbols) and unique for each account. Make sure to create strong, unique passwords. Consider using a password manager to generate and store complex passwords.

3) Enable two-factor authentication: Where possible, enable multifactor authentication. This adds an extra layer of security to your accounts.

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4) Monitor your accounts: Keep an eye on your financial accounts, email accounts and social media for any unusual activity. If you think scammers have stolen your identity, consider identity theft protection here.

Identity theft companies can monitor personal information like your Social Security number, phone number and email address and alert you if it is being sold on the dark web or being used to open an account. They can also assist you in freezing your bank and credit card accounts to prevent further unauthorized use by criminals. 

One of the best parts of using some services is that they might include identity theft insurance of up to $1 million to cover losses and legal fees and a white-glove fraud resolution team where a U.S.-based case manager helps you recover any losses. See my tips and best picks on how to protect yourself from identity theft.

5) Invest in personal data removal services: Using a data removal service can be an effective additional step to protect your personal information after a potential BEC scam. These services locate and remove your information from various online platforms, databases and data brokers. By eliminating unnecessary or outdated information, data removal services minimize your online presence, making it harder for scammers to find and exploit your data.

While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for data removal services here.

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6) Regularly update security questions: Change security questions and answers periodically to enhance protection.

7) Regularly review email rules: Check for unauthorized changes in email settings that could indicate compromise.

8) Disable auto-forwarding: Unless absolutely necessary, turn off auto-forwarding features to prevent sensitive information from being sent elsewhere without your knowledge.

9) Verify requests: Always verify any financial requests through a secondary communication method (e.g., a phone call) before proceeding with transactions.

10) Limit access: Restrict access to financial information and transactions only to those who need it within your organization.

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11) Contact professionals: If you’re unsure about any steps or if the situation seems severe, consider reaching out to a professional IT service.

12) Report the incident: Report the scam to your local authorities and the Federal Trade Commission in the U.S.

13) Create alias email addresses: My top recommendation to avoid being inundated with spam emails is to use an alias email address. An alias email address is an additional email address that can be used to receive emails in the same mailbox as the primary email address. It acts as a forwarding address, directing emails to the primary email address.

In addition to creating throwaway email accounts for online sign-ups and other circumstances where you would not want to disclose your primary email address, alias email addresses are helpful for handling and organizing incoming communications.

Sometimes, it’s best to create various email aliases so that you don’t have to worry about getting tons of spam mail and having your email eventually stolen in a data breach. An alias email address is a great way for you to stop receiving constant spam mail by simply deleting the email alias address. See my review of the best secure and private email services here.

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Kurt’s key takeaways

The story shared by Teresa W. serves as a crucial reminder of the vulnerabilities inherent in our digital communications. The rise of BEC scams not only threatens financial security but also erodes trust in electronic transactions. By implementing robust security measures and maintaining vigilance at all levels of an organization, individuals and businesses can protect themselves from these insidious attacks.

What additional measures do you think businesses and government agencies should implement to effectively combat the rising threat of email scams? Let us know by writing us at Cyberguy.com/Contact.

For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter.

Ask Kurt a question or let us know what stories you’d like us to cover.

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Copyright 2024 CyberGuy.com. All rights reserved.

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