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Will the Super Bowl ever be exclusive to streaming?

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Will the Super Bowl ever be exclusive to streaming?

The NFL and NBC have been doing some celebrating in the end zone over the performance of the first playoff game shown exclusively on a streaming platform.

The Kansas City Chiefs’ 26-7 win on Jan. 13 over the Miami Dolphins on NBC’s Peacock platform was the biggest livestreamed event in history and averaged 23 million viewers — higher than last year’s comparable matchup on TV. (Only fans in the markets of the two teams could watch the game on TV).

Parent company Comcast has not yet revealed how many subscribers the game added to Peacock’s 31 million total, but its president, Mike Cavanagh, told Wall Street analysts Thursday “we couldn’t be more pleased.”

But the success also generated speculation that it’s only a matter of time before the NFL’s premier event — the Super Bowl — will end up exclusively behind a streaming pay wall. (The Feb. 11 game streams this year on Paramount +, while available free in every television household on CBS).

Streaming-phobic fans and pearl-clutching traditionalists — upset whenever viewers have to pay for something they once got free — can relax at least until 2033, the last year of the current NFL media rights deal, which gives the Super Bowl to CBS, Fox, NBC and ABC. Hans Schroeder, executive vice president and chief operating officer of NFL Media, said in an interview the broadcast partners will have the big game through the rest of the contract.

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“We’re very committed to the broad distribution of our games particularly our most popular games like the Super Bowl,” Schroeder said. “If you look out into our deals you know where the Super Bowl is going to be and it’s going to be on broadcast television.”

One TV sports executive who was not authorized to speak publicly said the value of reaching 100 million viewers in one shot as the Super Bowl has done annually since 2009, making it it the leading topic of the national conversation for weeks, is simply too compelling, even as streaming continues to grow.

But the NFL has maintained it needs to keep experimenting with streaming as younger viewers have adapted it as their primary source for video.

Schroeder noted that the median age for the audience for streaming-only telecasts, such as Amazon’s “Thursday Night Football” package and Peacock’s regular season airing of a Buffalo Bills-San Diego Chargers game in December, was eight years younger than viewers watching on traditional TV.

Changing technology is always disrupting the media business, and the NFL — the most consistently popular TV attraction — is a often a focal point in such situations.

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In the 1980s, bars and taverns bought satellite dishes to pull in out-of-market NFL network telecasts, a handy attraction that was good for business if the home team wasn’t very good. By 1990, NFL rights holder CBS threatened to scramble its signals to protect its local stations. The network scrapped the plan, which irritated sponsor Anheuser-Busch, before the start of the season.

But by 1994, the concept of offering out-of-market games became a business. The NFL made them available to those willing to pay for for games through a subscription to Sunday Ticket on DirecTV. (The package is now on Google’s YouTube TV, which paid $2.5 billion for the rights).

As cable reached critical mass in the late 1980s, there were fears that consumers would have to have a pay TV subscription to see the Super Bowl. There were even fears it could become a pay-per-view event. A few U.S. senators proposed legislation to guarantee that major sporting events such as the Super Bowl and the World Series remain on a free national broadcast network.

Even with those changes and now the emergence of streaming, broadcast television has remained the core of the NFL’s distribution. It’s still the way for a consumer to watch their team every week of the season for free (outdoor TV antenna makers have said they see an uptick in sales and installation right before the college and NFL seasons begin).

But media companies have long used the NFL to build and sustain their businesses. Cable and broadcast stations have been able to command fees from pay TV operators to carry their programming largely due to their rights to NFL telecasts.

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Those companies will now likely look to the NFL to help build their streaming platforms.

Cavanagh said Peacock saw “record levels of hours viewed” in the days after the wild card game, and that the company is now “focused on retention of the subs that came in right after the game.”

The NFL has yet to decide on whether another playoff game will be a streaming-only event next season. But you can bet it won’t be the Super Bowl.

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MLB pitcher Merrill Kelly says California tax rate swayed decision to reject Padres’ free agency offer

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MLB pitcher Merrill Kelly says California tax rate swayed decision to reject Padres’ free agency offer

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Merrill Kelly will once again be wearing an Arizona Diamondbacks uniform when the 2026 regular season gets underway. 

Kelly, who entered the free agent market after pitching in 10 games with the Texas Rangers in 2025, agreed to a deal to return to the Diamondbacks.

Kelly spent the first seven years of his professional career with the Diamondbacks but revealed that he received an offer from the San Diego Padres this offseason. Kelly said his decision to turn down the Padres during free agency centered on California’s higher income tax rate compared to Arizona’s.

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Merrill Kelly (23) of the Texas Rangers pitches during a game against the Miami Marlins at Globe Life Field on Sept. 21, 2025 in Arlington, Texas. (Gunnar Word/Texas Rangers/Getty Images)

Kelly agreed to a two-year contract worth an estimated $40 million with the Diamondbacks, according to ESPN. Although the Padres offered a comparable deal at three years instead of two, California’s 13% tax rate on income above $1 million proved a key difference.

“I don’t think it’s any secret on how much money you get taken out of your pocket when you go to California,” the right-hander told “Foul Territory.”

Kelly also has deep ties to Arizona, where he attended high school and played college baseball at Arizona State. He said finding a way back to Arizona “was always the priority.”

Merrill Kelly (29) of the Arizona Diamondbacks looks on before Game Six of the Championship Series against the Philadelphia Phillies at Citizens Bank Park on Oct. 23, 2023 in Philadelphia, Pennsylvania.  (Rich Schultz/Getty Images)

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While Kelly said he is fond of San Diego, he was unwilling to sacrifice a significant portion of his salary to taxes. “I love San Diego,” Kelly said. “It’s just, like I said, they take too much money out of my pocket, man. The taxes over there are a different level.

“We had my numbers guy run the numbers, and it just made more sense to come home.”

Merrill Kelly (23) of the Texas Rangers looks on during a game against the Philadelphia Phillies at Globe Life Field on Aug. 8, 2025 in Arlington, Texas. (Bailey Orr/Texas Rangers/Getty Images)

Arizona’s state income tax rate is roughly 2.5%. Kelly also joked that he prefers the desert landscape to San Diego’s coastal setting.

“It worked out best for us because that was honestly our second choice,” Kelly said. “It was between here and San Diego going into the offseason. San Diego was really the only place that, if we did go somewhere, that was probably high on our list if we weren’t in Arizona. It’s like, ‘All right, let’s just hop over and take a short, six-hour drive to San Diego.’

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“But, yeah, the desert is home. I guess we’re not ocean people.”

In a statement to The California Post, the Padres said the team does “not comment on contract negotiations.”

Acquired by the Rangers in July 2025, Kelly went 12-9 while splitting the season between Texas and Arizona.

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Prep talk: Councilmember looking into helping fix fire damage at Encino Franklin Fields

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Prep talk: Councilmember looking into helping fix fire damage at Encino Franklin Fields

The office of Los Angeles City Councilmember Imelda Padilla has begun working with agencies to find a solution to repair infrastructure damage caused by a fire last month that went through a tunnel at Encino Franklin Fields and has limited access to three softball fields used by youth organizations and the high school teams at Harvard-Westlake, Louisville and Sherman Oaks Notre Dame.

The fire on Jan. 22, believed to have been set by a homeless person, took out wooden framing below an asphalt bridge connecting access to a parking lot, making it unusable for safety reasons. Parents have since paid for a temporary scaffold bridge that allows people to traverse the condemned bridge. The parking lot remains out of commission along with handicap access. Notre Dame has not practiced or played games there since, moving to Valley College. Harvard-Westlake and Louisville have resumed practices and games.

The land is owned by the Army Corps of Engineers. The bridge spans a culvert, maintained by the city. The fields are leased.

A spokeswoman for Padilla said in a statement: “Our team has taken the lead in convening City departments and have engaged the Mayor’s Office to help accelerate coordination and solutions. While agencies work through jurisdictional and cost responsibilities, our priority is preventing unnecessary delays and advancing immediate solutions. As damage and improvement needs are evaluated, we are focused on restoring safe access, including exploring a secondary access point to improve parking safety and ADA accessibility for families and field users. Student athletes and families should not bear the burden of administrative complexity, and we are pushing for a coordinated path forward that prioritizes timely repairs and safe access.”

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This is a daily look at the positive happenings in high school sports. To submit any news, please email eric.sondheimer@latimes.com.

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USA Rugby to introduce ‘open’ gender category for trans athletes

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USA Rugby to introduce ‘open’ gender category for trans athletes

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USA Rugby, the nation’s governing body for the sport of rugby, announced Friday it will be introducing a new “open” gender division to accommodate trans athletes.

The new rule comes more than a year after President Donald Trump’s “Keeping Men Out of Women’s Sports” executive order and nearly seven months after the U.S. Olympic & Paralympic Committee’s (USOPC) new requirement for all governing bodies to comply with it.

“USA Rugby will now have three competition categories; Men’s Division, Women’s Division and Open Division. The Open Division will permit any athlete, regardless of gender assigned at birth and gender identity, to compete in USA Rugby-sanctioned events, whether full contact or non-contact,” the organization said in a statement. 

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Cassidy Bargell of the United States passes the ball during a women’s rugby World Cup 2025 match against Samoa at LNER Community Stadium in Monks Cross, York, Sept. 6, 2025. (Michael Driver/MI News/NurPhoto)

The organization’s policy also seemingly allows any hopeful competitors to simply select their gender when registering, with potential vetting by officials.

“Division status will be determined during the membership application and registration process, when an athlete selects the ‘gender’ option in Rugby Xplorer. When applying for membership or registering as ‘Female’ or registering for an event in the Women’s Division, an athlete represents and warrants to USA Rugby that they are Female.”

“This representation creates a rebuttable presumption that the individual’s sex identified at birth was female,” the organization’s member policy states. 

Gabriella Cantorna, Ilona Maher and Emily Henrich of the U.S. before a women’s rugby World Cup 2025 match against Samoa at York Community Stadium Sept. 6, 2025, in York, England.  (Molly Darlington/World Rugby/World Rugby via Getty Images)

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“The determination of whether an individual is Female may be established through records from authoritative sources. Only USA Rugby shall have the right to contest the individual’s Women’s Division status or challenge the presumption of an athlete registered as ‘Female.’”

In July, the USOPC updated its athlete safety policy to indicate compliance with Trump’s “Keeping Men Out of Women’s Sports” executive order. 

However, Trump has also pushed for mandatory genetic testing of athletes to protect the women’s category at the upcoming 2028 Los Angeles Olympics amid concerns over forged birth certificates allowing biological males to gain access to women’s sports.

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The USA Rugby goal line flag before a match between the United States and Scotland at Audi Field July 12, 2024, in Washington, D.C. (Scott Taetsch/Getty Images for Scottish Rugby)

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USOPC Chief Medical Officer Jonathan Finnoff said at the USOPC media summit in October the SRY gene tests being used by World Athletics and World Boxing are “not common” in the U.S. but suggested the USOPC is exploring options to employ sex testing options for its own teams and that he expects other world governing bodies to “follow suit.” 

“It’s not necessarily very common to get this specific test in the United States, and, so, our goal in that was helping to identify labs and options for the athletes to be able to get that testing. And (it was) based on that experience and knowing that some other international federations likely will be following suit,” Finnoff said. 

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