Sports
UCLA's 'water boy' is soaking in success after becoming first national brand ambassador
LEXINGTON, Ky. — On the eve of UCLA’s biggest game of the season, there was a fluid situation in the locker room.
The water boy couldn’t find anything to drink.
Nothing on hand aligned with Finn Barkenaes’ new sponsor, Niagara Bottling, leading to jokes about a personal prohibition.
“He can’t drink certain kind of drinks because he’s got an NIL deal,” Bruins coach Mick Cronin said of the head student manager who recently became the first water boy to land a national brand sponsorship. “And I was looking around, and they said, ‘No, it’s true.’”
UCLA men’s basketball manager Finn Barkenaes stands on the court during the Bruins’ NCAA tournament practice Wednesday at Rupp Arena in Lexington, Ky.
(Jan Kim Lim / UCLA Athletics)
Barkenaes can actually drink whatever he wants, but he’d strongly prefer it be a Niagara product.
The Diamond Bar-based company recently selected the senior business economics major to be its pitchman for what might be the ultimate Cinderella story of March Madness.
“Let’s be real, water boys don’t get NIL deals,” Barkenaes said, “so it’s been pretty cool to be part of something that’s, like, flip the script on things and get recognized, even if it is in kind of a joking manner.”
During the next few weeks, Barkenaes will be featured on Niagara’s Instagram and other social media platforms, the tagline being that 2025 is the “Year of the water boy.”
“At Niagara, we believe unsung heroes like Finn keep top athletic programs running strong with high-quality water,” said Julia Buchanan, the company’s vice president of marketing and communications. “He was the perfect choice as our first-ever NIL water boy — his dedication to UCLA athletics is unmatched, and he plays a vital role in supporting a legendary program.”
At first, Barkenaes thought the whole thing was a joke. A water boy pitchman? Seriously?
He realized otherwise once he started hopping on Zooms with company executives from around the country, leading to his signing a deal with undisclosed terms. Barkenaes did divulge that he’s already received several cases of water, with more likely to come.
“I’m jealous,” Cronin said as his team prepared to face Utah State on Thursday at Rupp Arena in the first round of the NCAA tournament. “That’s what I just told him.”
Handing out water might be the easiest thing Barkenaes does. He and the other managers sweep the practice court, load equipment onto buses and planes, tape simulated basketball courts onto hotel ballroom floors and try — in an often futile effort — to stop the team’s big men in practice while wearing oversized pads on their arms.
“He’s hitting us, pushing us,” center Aday Mara said of Barkenaes.
This isn’t the first time Barkenaes has been called a water boy. Arizona and Arizona State fans once used the term to heckle him, but the taunts had the opposite of their intended effect.
UCLA men’s basketball manager Finn Barkenaes poses alongside Niagara Bottling products. Barkenaes has an endorsement deal with the company.
(Niagara Bottling)
“The whole idea is that we’re out of the spotlight, and the people who work this job do it because they love basketball and they love UCLA,” said Barkenaes, who wants to work in wealth management or finance after graduation. “All of the staff with me, they’re not in it for the spotlight and the recognition, so I think people kind of embrace it, it’s kind of like a chip-on-your-shoulder thing. It’s like, ‘I’m the water boy, I’m the one that people typically don’t care about.’”
Now he’s the talk of the locker room, players calling Barkenaes “Money man,” “Niagara boy” and “Water boy.”
He just smiles, a nobody soaking in success.
Sports
Miami beats Ole Miss behind Carson Beck’s game-winning touchdown to reach CFP National Championship Game
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The Miami Hurricanes are heading to the College Football Playoff National Championship Game, coming away with a narrow victory over Ole Miss, 31-27, in an all-time postseason contest.
The Hurricanes will now await the winner of the other semifinal between the Indiana Hoosiers and Oregon Ducks to see who they will play on Jan. 19. But Miami will do so on their home turf, with the National Championship Game being played at Hard Rock Stadium – the site of their home games.
The game began slowly for both teams, with only Miami getting on the scoreboard in the first quarter with a field goal on their 13-play opening drive. But the fireworks came out from there for the Rebels thanks to the speed of running back Kewan Lacy.
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Charmar Brown of the Miami (FL) Hurricanes celebrates a run in the first quarter of the 2025 College Football Playoff Semifinal at State Farm Stadium on Jan. 8, 2026 in Glendale, Arizona. (Steve Limentani/ISI Photos)
On just the second play of the second quarter, Lacy was off to the race, finding a seam and busting out a 73-yard touchdown run to go up 7-3 after the extra point.
But this game was back and forth for quite some time, including the ensuing Hurricanes drive as quarterback Carson Beck led the way on a 15-play touchdown series with a CharMar Brown rushing score from four yards out.
The game was deadlocked at 10 apiece when Beck decided to air it out to Keelan Marion, and it was worth the risk. Marion made the grab for a 52-yard touchdown to help Miami go up 17-13 at halftime.
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The third quarter was an odd one for both squads, as their opening drives resulted in a missed field goal apiece. Then, after Beck threw an interception, the Rebels were able to cut the lead to 17-16 in favor of the Hurricanes heading into the fourth quarter for the ages.
There was no absence of electric plays when it mattered most in the final 15 minutes, as Rebels quarterback Trinidad Chambliss got his team downfield enough to take a 19-17 lead with a field goal.
But the speed of Malachi Toney changed the scoreboard for Miami in the best way possible, as he took a screen 36 yards to the house, capping a four-play, 75-yard answer drive for the Hurricanes right after Ole Miss took the lead.
Trinidad Chambliss of the Ole Miss Rebels celebrates a touchdown against the Miami Hurricanes in the second quarter during the 2025 College Football Playoff Semifinal at the VRBO Fiesta Bowl at State Farm Stadium on Jan. 8, 2026 in Glendale, Arizona. (Ronald Martinez/Getty Images)
With a 24-19 lead and five minutes left to play in the game, Chambliss and the Rebels’ offense had quite enough time to retake the lead. He did just that, finding trusty tight end Dae’Quan Wright for 24 yards to send the Rebels faithful ballistic.
Ole Miss wanted to go for two in hopes of making it a three-point lead, and Chambliss came through again, finding a wide open Caleb Odom for the key score.
It was up to Beck and the Miami offense to keep the game alive with at least tying the game at 27 apiece. On a crucial third-and-10 just inside field goal range, Beck was confident with his pass to Marion to get well within range. Another pass to Marion made it first-and-goal, and it was clear Miami wasn’t trying to force overtime. They wanted to win it all.
How fitting was it that Beck, scanning the field, found a seam to his left and just sprinted for the colored paint to score the game-winner with 18 seconds left.
But things got fascinating at the end, with Ole Miss going 40 yards in just a few seconds to set up a Hail Mary for the win. Chambliss had the space to loft a pass to the end zone, and though it hit off the hand of a teammate, it landed incomplete for the Miami victory.
Carson Beck of the Miami Hurricanes passes the ball against the Ole Miss Rebels in the first quarter during the 2025 College Football Playoff Semifinal at the VRBO Fiesta Bowl at State Farm Stadium on Jan. 8, 2026 in Glendale, Arizona. (Chris Coduto/Getty Images)
In the box score, Beck was 23-of-37 for 268 yards with his two passing touchdowns and an interception. Marion was a key player in the victory with seven catches for 114 yards, while Mark Fletcher Jr. set the tone in the ground game with 133 yards rushing on 22 carries. Toney also tallied 81 receiving yards for Miami.
For Ole Miss, Chambliss also went 23-of-37 for 277 yards with his touchdown to Wright, who finished with 64 yards on three grabs. De’Zhaun Stribling was five for 77 through the air, while Lacy rushed for 103 yards on 11 carries.
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Sports
Damien basketball team opens 24-0 lead, then holds off Etiwanda
Junior guard Zaire Rasshan of Damien knows football. His father, Osaar, was a backup quarterback at UCLA from 2005-09. Rasshan played quarterback his freshman season at Damien until deciding basketball was his No. 1 sport.
So when Rasshan looked up at the scoreboard Thursday night at Etiwanda in the first quarter and saw the Spartans had scored the first 24 points, he had to think football.
“That was crazy,” he said. “That’s three touchdowns and a field goal.”
Damien (17-4, 2-0) was able to hold off Etiwanda 56-43 to pick up a key Baseline League road victory. Winning at Etiwanda has been a rarity for many teams through the years. But Damien’s fast start couldn’t have been any better. The Spartans didn’t miss any shots while playing good defense for their 24-0 surge. Etiwanda’s first basket didn’t come until the 1:38 mark of the first quarter.
“When we play together, we can beat anyone,” Rasshan said.
Rasshan was a big part of the victory, contributing 23 points. Eli Garner had 14 points and 11 rebounds.
Etiwanda came in 18-1 and 1-0 in league. The Eagles missed 13 free throws, which prevented any comeback. The closest they got in the second half was within 11 points.
Damien’s victory puts it squarely in contention for a Southern Section Open Division playoff spot. The Spartans lost in the final seconds to Redondo Union in the Classic at Damien, showing they can compete with the big boys in coach Mike LeDuc’s 52nd season of coaching.
Rasshan is averaging nearly 20 points a game. He made three threes. And he hasn’t forgotten how to make a long pass, whether it’s with a football or basketball.
Sports
Ole Miss staffer references Aaron Hernandez while discussing ‘chaotic’ coaching complications with LSU
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The chaos between LSU coaches who left Ole Miss alongside Lane Kiffin but are still coaching the Rebels in the College Football Playoff is certainly a whirlwind.
Joe Judge, Ole Miss’ quarterbacks coach, has found himself in the thick of the drama — while he is not headed for Baton Rouge, he’s had to wonder who he will be working with on a weekly basis.
When asked this week about what it’s like to go through all the trials and tribulations, Judge turned heads with his answer that evoked his New England Patriots days.
Aaron Hernandez sits in the courtroom of the Attleboro District Court during his hearing. Former New England Patriot Aaron Hernandez has been indicted on a first-degree murder charge in the death of Odin Lloyd in North Attleboro, Massachusetts, on Aug. 22, 2013. (Jared Wickerham/Getty Images)
“My next-door neighbor was Aaron Hernandez,” Judge said, according to CBS Sports. “I know this is still more chaotic.”
Hernandez was found guilty of the 2013 murder of Odin Lloyd, which occurred just three years into his NFL career.
“If you watch those documentaries, my house is on the TV next door,” Judge added. “The detectives knocked on my door to find out where he was. I didn’t know. We just kind of talked to the organization. But it was obviously chaotic.”
Aaron Hernandez was convicted of the 2013 murder of semipro football player Odin Lloyd. (REUTERS/Brian Snyder)
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Judge, though, was able to compare the two situations to see how players can combat wild distractions.
“Those players that year handled that extremely well. Came out of that chaos, and we had some really good direction inside with some veterans and some different guys. You have something like that happen — how do you handle something like that? How do you deal with something like that? So you keep the focus on what you can handle, what you can control, which at that time was football for us, and we went through the stretch, and we were able to have success that year,” Judge said.
Judge also compared this scenario to the 2020 NFL season when he was head coach of the New York Giants, saying he would have “no idea” who would be available due to surprise positive COVID-19 tests.
Head coach Joe Judge of the New York Giants looks on during the second quarter against the Dallas Cowboys at MetLife Stadium. The game took place in East Rutherford, New Jersey, on Dec. 19, 2021. (Sarah Stier/Getty Images)
The Rebels face Miami in the Fiesta Bowl, the College Football Playoff Semifinal, on Thursday night.
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