Sports
Tom Brady walks away, WNBA ratings soar, and ESPN snags CP3: 2025 Sports Media Predictions
The famous wrestler Sting, in describing his character change in 1996 from a clear babyface to a darker, enigmatic character, offered the perfect axiom about predicting the future. Noted the Stinger: “The only thing that’s for sure about Sting is nothing’s for sure.”
This would be the same for sports media. There are some trends that look obvious (increased investment in women’s sports media; legacy media consolidation and layoffs; Netflix becoming a bigger sports player; more media leaning into sports betting revenue), but who knows? Still, we bring you some guesses for 2025.
1. Tom Brady will walk away from broadcasting before the start of the 2025 NFL season
I’ve previously said I’d put down big money that Brady will not finish his 10-year, $375 million contract with Fox, given all his various business interests away from broadcasting, including ownership. That remains true. The safer prediction would be that Brady walks away from his Fox deal after three or four years. But I’m going bold and saying Brady gets deeper involved with the Las Vegas Raiders in the offseason and decides to go all in with NFL ownership and his production company by the start of the next NFL season.
2. WNBA viewership will go up in 2025
This isn’t a moment for women’s sports; it’s been a movement for some time. Game 5 of the WNBA Finals — a 67-62 overtime thriller won by the New York Liberty — averaged 2.15 million viewers, the most-viewed WNBA Finals game in 25 years. The finals averaged 1.6 million viewers, up 115 percent over last season. It capped a fantastic year of viewership for the league — and this is where we absolutely mention that the catalyst for the viewership explosion was interest in Caitlin Clark. Overall, there were 32 WNBA television windows among its media partners that topped 1 million viewers during the 2024 season, including the WNBA Draft. That crushed the previous record of 15.
Next season will see new partners NBC and Amazon Prime Video as part of a long-term TV rights deal, and you should expect them to invest serious marketing dollars. Under the new agreements, Disney, NBC and Amazon will distribute more than 125 regular-season and playoff games nationally each season, including a minimum of 25 regular-season games on Disney platforms, 50 regular-season games on NBCUniversal platforms and 30 regular-season games on Amazon Prime Video. The league will also get a bump from a new franchise (Golden State Valkyries) and more offseason exposure for star players thanks to the new 3-on-3 women’s basketball league, Unrivaled, launching in January 2025.
Clark’s star will continue to rise, and if you think bad-faith actors knocking her for culture-war points are going to have an impact on viewership, I’d refer you to those who predicted NFL viewership was forever done. It’s arrow up for the WNBA.
3. ESPN Flagship will be an immediate hit
ESPN’s direct-to-consumer streaming service, code-named “Flagship,” will allow consumers to access the entire suite of ESPN networks without a traditional pay-TV subscription. That includes the full programming lineup of ESPN+ and what currently airs on linear ESPN. There will also be integration with ESPN Fantasy and ESPN Bet. Reports indicate a starting price of between $25 and $30 per month, and the price point is what I think will attract consumers initially. I think early subscriber numbers will exceed expectations, especially given recent big increases at YouTube TV.
The research firm MoffettNathanson, which provides trends in media, communications and technology to institutional investors, put out a note this month projecting that “after an initial investment of $75 million in FY (fiscal year) 2025 to get the service up and running (anticipating a launch at the tail end of FY 2025 in time for the start of the NFL season), we project an initial one million paid subscribers in FY 2026, driving subscription revenues of just over $200 million and ad revenues of $20 million.” I predict that number is higher by FY 2026.
4. Kevin Harlan will call NBA games for Amazon Prime Video
Ian Eagle has an agreement in place as one of Amazon’s lead broadcasters, and I predict Harlan joins him. A 1-2 game-calling combination featuring Eagle and Harlan will give the streamer massive instant credibility in the live-game space.
5. ESPN will opt out of its current MLB contract after the 2025 season
This is probably as close to a layup prediction as it gets. MoffettNathanson said opting out could save Disney/ESPN as much as $600 million in expenses, although most expect a restructured contract. Will ESPN get local games for Flagship?
6. UFC will be split between ESPN and Netflix
No inside intel from me — just a guess that UFC ends up echoing WWE and lands with both Disney and Netflix for its product. And thus begins Netflix going in big on sports rights.
The UFC’s Dana White will be looking for — and getting, according to Richard Deitsch’s prediction — huge media deals in 2025. (Steve Marcus / Getty Images)
7. ESPN finally commits to a dedicated women’s basketball daily studio show during the WNBA season
You have a transcendent audience draw in Clark, a litany of interesting All-Stars from A’ja Wilson to Kelsey Plum and an appetite for storylines both on and off the court. If ESPN wants the credit for building women’s basketball in America, as it always does, this isn’t even up for discussion given the multiple outlets it has. If this isn’t something that exists next year, the network should be crushed for it.
8. The Pac-12 will land at least one name-brand media company for its media rights
In November, the Pac-12 announced that Octagon will serve as the agency of record to guide the conference through the media-rights landscape. That signals to me that someone with some weight is going to bite, and I’ll take a flier that it will be WBD Sports, whose 2024 was defined by losing rights to the NBA on TNT. The 2026-27 season has Boise State, Colorado State, Fresno State, Gonzaga, San Diego State and Utah State joining Oregon State and Washington State. The league needs one more football-playing school to reach the threshold to remain recognized as a conference within the FBS division.
9. ESPN rents an active player or coach for the NBA Finals
It’s been clear for some time that ESPN management does not want a two-person booth for its NBA Finals coverage. It’s also clear that the network desires a notable name (e.g., Milwaukee Bucks coach Doc Rivers) to sell on the marquee.
Who could that be? My colleague Andrew Marchand posited in this piece in June that ESPN should already be courting the likes of LeBron James or Steph Curry in the event they would ever considering broadcasting. That’s an interesting long-term play. What I think is very likely for 2025 is someone such as Chris Paul becoming a guest game analyst for the Finals. Longtime NBA coach Monty Williams would also be an interesting one-off.
(Top photo: Michael Reaves / Getty Images)
Sports
Dolphins’ Tua Tagovailoa open to fresh start elsewhere after disappointing season: ‘That would be dope’
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Tua Tagovailoa appears to be ready to move on from the Miami Dolphins – a feeling that seems mutual between the two sides.
Tagovailoa was benched for the final three games of the season due to poor performance. A day after the Dolphins’ season ended with a 38-10 loss to division rival New England, the sixth-year signal-caller appeared open to the idea of a “fresh start.”
Mike McDaniel speaks with Miami Dolphins quarterback Tua Tagovailoa (1) in the fourth quarter of a game against the Buffalo Bills at Hard Rock Stadium on Sept. 25, 2022, in Miami Gardens, Florida. (Megan Briggs/Getty Images)
“That would be dope. I would be good with it,” Tagovailoa said Monday, according to The Palm Beach Post, when asked specifically if he was “hoping for a fresh start.”
When asked by another reporter if he understood “fresh start” as playing “elsewhere,” Tagovailoa reportedly confirmed it.
The remarks came the same day that head coach Mike McDaniel confirmed that the team would be approaching the 2025-2026 season with a competitive mindset for the position.
“In 2026, I think there will be competition for our starting quarterback. What that is and how that looks, there’s a lot that remains to be seen. It’s the most important position on the football field, and you have to make sure you do everything possible to get the best person out there on the field.”
Miami Dolphins quarterback Tua Tagovailoa runs off the field during the first half of an NFL football game against the New England Patriots in Foxborough, Massachusetts, on Jan. 4, 2026. (AP Photo/Robert F. Bukaty)
DOLPHINS TURNING TO HALL OF FAME QUARTERBACK TO HELP FIND NEXT GENERAL MANAGER: REPORT
“Who that is – whether they’re in-house or somewhere else, that’s something that we’ll be extremely diligent on,” he continued. “But I know there will be competition for those reins. That much I do know.”
Tagovailoa threw for 2,660 yards with 20 touchdowns this season, but he struggled with accuracy and mobility, throwing a career-high of 15 interceptions. His poor performance comes just one season after signing a four-year, $212.4 million contract extension in July 2024.
Miami Dolphins quarterback Tua Tagovailoa speaks during a press conference after an NFL football game against the Baltimore Ravens, Thursday, Oct. 30, 2025, in Miami Gardens, Florida. (AP Photo/Rebecca Blackwell)
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The Dolphins face a serious decision regarding Tagovailoa, as releasing him next year would result in a $99 million dead cap charge. If the move is designated as a post-June 1 release, those charges would be split over two years, with $67.4 million allocated to the 2026 cap and $31.8 million in 2027.
The Associated Press contributed to this report.
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Sports
Snoop Dogg hilariously keeps pace with furious Steve Kerr’s ejection-producing rant
In a warm-up for his role in the upcoming Winter Olympics, Snoop Dogg was given a microphone during the second half of the NBA game between the Golden State Warriors and the Clippers on Monday night at the Intuit Dome.
Can’t wait for those Olympics! Snoop hilariously sizzled when Warriors coach Steve Kerr stormed the court in the fourth quarter of the Clippers’ 103-102 victory.
“The Arizona Wildcat done came out of him. Look at him!” Snoop said, alluding to Kerr’s college team. “Aw, Rawwwr, rawwwr, rawwwr!”
Kerr was hit with two technical fouls in less than a minute. He nearly got one with 8:44 to play when Warriors guard Stephen Curry made a shot that appeared to be a continuation after a foul, but the officials nullified the basket.
Less than a minute later, Kerr found a new level of vehemence after the Clippers’ John Collins wasn’t called for goaltending on a shot by Gary Payton II. The four-time NBA championship coach flew into a rage, aggressively gesturing at officials and screaming.
Kerr picked up the two technicals — his first in nearly four seasons — and was held back by Payton and assistant coaches before exiting to the locker room.
Snoop Dogg, who had joined regular Peacock/NBC announcers Reggie Miller and Terry Gannon for the second half, rose to the occasion, his commentary keeping pace with Kerr’s antics.
“Oh, Steve gonna get thrown out! Get him out of there. Get him out of there! Back him up!” Snoop barked.
All Miller and Gannon could do was laugh as Snoop continued, referencing the location of the Intuit Dome and Kerr’s Southern California ties: “Steve back in Inglewood right now. Inglewooood!!! Get him, Steve! You in Inglewood, Steve!”
Snoop will join NBC Olympics host Mike Tirico in Italy in February, riffing on stories that unfold at the Winter Games the way he did at the 2024 Paris Summer Olympics. The NBA game was an indication he’ll again be up to the task.
“We are excited to have Snoop bring his unique energy and passion to our NBA coverage,” NBC Sports executive producer Sam Flood said in a statement. “It will be a once in a lifetime opportunity to watch Snoop, Reggie and Terry talk hoops with a side order of fun.”
Snoop said in the release that his debut as an NBA game broadcaster “is a dream come true for me. I can’t wait to bring a fresh vibe to the analysis.”
For the record, official Brian Forte acknowledged after the game that goaltending should have been called against Collins. Curry told reporters that he appreciated his coach’s passion.
“Two crazy calls in a row that you feel like can dictate the momentum of the game, it doesn’t mean a win or a loss, it just dictates the momentum,” Curry said. “I love that fired up Steve, for sure. Somebody had to do it.”
Visiting Los Angeles has been emotional for Kerr since the Pacific Palisades wildfire a year ago destroyed his childhood home, which his family bought in 1969. His mother, 90-year-old Ann Kerr, still lived in the house, located near Rivas Canyon, and was evacuated safely.
Sports
Russell Wilson not thinking about retirement, plans to play in 2026: ‘I know what I’m capable of’
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Russell Wilson went from starting quarterback of the New York Giants to third string just a few weeks into the 2025 season, leaving many to question if the 10-time Pro Bowler decides to play next season.
Wilson, 37, doesn’t sound like he’s mulling over his decision. He wants to play in 2026.
“I’m not blinking,” Wilson said, per SNY. “I know [what] I’m capable of. I think I showed that in Dallas, and I want to be able to do that again, you know, and just be ready to rock and roll, and be as healthy as possible and be ready to play ball.”
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New York Giants’ Russell Wilson attempts to escape a sack by Dallas Cowboys defensive end James Houston (53) in the first half of an NFL football game Sunday, Sept. 14, 2025, in Arlington, Texas. (Julio Cortez/AP Photo)
Wilson signed a one-year, veteran minimum deal with the Giants this past offseason worth $10.5 million, which had tons of incentives if he were to play the entire season.
That same offseason, the Giants traded back into the first round to select Jaxson Dart out of Ole Miss, and he proved during training camp to have NFL-ready chops under center.
GIANTS STICK WITH GM JOE SCHOEN DESPITE ANOTHER LOSING SEASON, CITING NEED FOR ‘CONTINUITY AND STABILITY’
Still, then-head coach Brian Daboll was steadfast in his decision to start Wilson despite Dart’s success. But, after just three games, where the Giants went 0-3, a change was made.
Daboll went with Dart in Week 4 against the Los Angeles Chargers at home, and the rookie defeated Justin Herbert and company to not only get his first career win, but cement himself as the team’s starter moving forward.
Even then, Wilson remained positive, saying in interviews after practice that he understands the direction of the team and wanted to help Dart develop and grow in his new role.
New York Giants’ Russell Wilson, left, and Jaxson Dart, right, talk on the bench in the first half of an NFL football game against the Dallas Cowboys Sunday, Sept. 14, 2025, in Arlington, Texas. (Julio Cortez/AP Photo)
In his three starts for the Giants, Wilson threw for 831 yards with three touchdowns to three interceptions, though all of those touchdowns came in a Week 2 overtime heartbreaker for New York. Over half of Wilson’s passing yards also came in that game, throwing for 450 in the 40-37 loss.
Wilson also said that he tore his hamstring during that game against the Cowboys.
“I played that game, you know, I tore my hamstring on Friday in practice – the last play of practice. And I had a Grade 2 (tear). I couldn’t tell anybody. I had to go and play on it just because I knew the circumstance, I had to play on it, no matter what,” Wilson explained.
“I actually ended up going to the Dallas Mavericks’ facility, training. And you know, just kept it quiet, just trying to get treatment on it and just knowing that I probably couldn’t run from the goal line to the 10-yard line if I wanted to, but I feel like… I got to play this game.”
New York Giants quarterback Russell Wilson (3) scans the field at the line against the New York Jets during the first half at MetLife Stadium. (Rich Barnes/Imagn Images)
It will be interesting to see if Wilson will land anywhere, and better yet, if a team is willing to try him out as a starter again.
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