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The SEC’s prize for taking over the Texas-Oklahoma game: TV ratings, and corny dogs

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The SEC’s prize for taking over the Texas-Oklahoma game: TV ratings, and corny dogs

Oklahoma coach Brent Venables has seen it all in his 15 trips to the Cotton Bowl for the Oklahoma-Texas rivalry game, long known as the Red River Shootout.

He remembers losing his first as a Sooners assistant 38-28 in 1999 but dominating the Longhorns 63-14 the next year en route to a national championship. There was Oklahoma 65, Texas 13 in 2003, the 12-0 “Red River Shutout” in 2004, and plenty of unpredictable swings and wild finishes since. The emotions, the big plays, the bus rides through the State Fair of Texas to the Cotton Bowl all make it special to him.

“It feels like time stands still,” Venables said.

But there’s one thing Venables has yet to do in this one-of-a-kind rivalry game: eat a Fletcher’s Corny Dog.

“I have never eaten anything at the fair other than what they bring me on the bus afterward,” he said.

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To some Oklahoma and Texas fans, this revelation could qualify as heresy. Fletcher’s Corny Dogs, a staple of Texas’ state fair for more than 80 years, have become almost synonymous with the rivalry game. On Saturday morning, when the gates open at Dallas’ Fair Park and tens of thousands of crimson- or burnt-orange-clad fans wander onto the fairgrounds, many of them will make a beeline for a Fletcher’s stand.

Saturday will be the 120th meeting of the Sooners and Longhorns but their first as SEC members, more than three years after their shocking decision to leave the Big 12 went public. The series began in 1900, and Dallas became the game’s permanent home in 1929. After decades as a Big Eight-Southwest Conference clash followed by 28 years together in the Big 12, the spectacle of Red River, with the fried goodness of Fletcher’s in tow, is now part of the SEC’s portfolio.

“It’s part of the tradition for us,” said Nichole Williamson, a Texas alumnus and fan who has attended the game consistently since 2010. “I’m convinced if we don’t go have our corny dog before (the game) we’re going to lose, even though I’ve had it when they’ve lost and I’ve had it when they’ve won.”

“It goes along with the game,” said Trae Anderson, former president of the OU Club of Dallas. “It’s the first thing I’ve always done. You get your corny dog and a wax cup with the beverage of your choice, and that’s how you start. I don’t know of anybody that does anything else.”

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Thousands of fans hit a Fletcher’s stand before entering the Cotton Bowl for the Red River rivalry’s renewal. (Courtesy of Fletcher’s Original Corny Dogs)

The launch of Fletcher’s Corny Dogs was not an immediate success.

According to the company’s origin story, the first version of their corny dogs sold for 15 cents at a small stand at the 1942 State Fair of Texas. Neil and Carl Fletcher, brothers who were former Vaudeville performers, developed the concept four years earlier after seeing a local baker serve hot dogs baked in cornmeal in the shape of an ear of corn. The Fletchers decided to put a stick in the hot dogs and fry them to shorten the cooking process and make it easier to consume.

But when they opened their first stand at Fair Park, they had to cut the corny dogs in half and give away samples to convince fairgoers to try them. Forty-one years after their debut, Neil Fletcher told the New York Times that people would approach the stand, ask what it was and then walk away. “We didn’t make much money,” he said then.

Neil and Carl experimented with the cornmeal batter for more than a decade before coming up with the recipe that stuck. Once it did, it became a rousing success.

When Neil died in 1988, he left the business to his two sons, Neil Jr. and Bill Fletcher. Neil Jr., known as Skip, became “the Corny Dog King,” further elevating an already successful enterprise. In 1983, Fletcher’s sold an estimated 350,000 corny dogs at the State Fair of Texas. At the 2023 state fair, it sold 550,000.

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But is a Fletcher’s Corny Dog really that different and special from a traditional corn dog? Red River attendees swear it is.

“It’s one of the staples of going to OU-Texas,” said former Oklahoma offensive lineman Gabe Ikard. “People buy them because they’re delicious. … The lines are absurd; don’t care. Gotta wait in it or recruit somebody who will wait in it for you.”

Count Oklahoma athletic director Joe Castiglione as a Fletcher’s fan. When several vendors showed an interest in selling corn dogs at Oklahoma Memorial Stadium, he knew there was only one that deserved to be there. So he instructed his staff to get in touch with the company.

“Someone with OU reached out to us several years ago and said their athletic director loves Fletcher’s and ‘What do I need to do to get Fletcher’s here?’” said Amber Fletcher, who now runs the company with her brother Aaron and cousin William. The partnership with Oklahoma began in 2021, and Fletcher’s has been sold at Sooners games ever since.

“I’m sure (the other corn dog vendors) were fine, but they weren’t Fletcher’s corn dogs,” Castiglione said.

The cooking process is simple. Hand-stick a traditional hot dog — Fletcher’s gets dogs made with custom spices — and dip it in the batter, which is made on-site from a proprietary, secret mix. Stick it in the fryer at 365 degrees for three minutes until it has the right texture and color. Then six inches of hot, crunchy, corn dog heaven are ready to eat.

“Everything is the same way my grandfather did it,” Amber Fletcher said.


Texas and Oklahoma fans have their traditions. Although Fletcher’s has seven locations on the fairgrounds, many fans have a preferred source: the Fletcher’s stand at Big Tex circle.

A 55-foot-tall cowboy figure, sporting a Dickie’s shirt and jeans with a 95-gallon hat and size 96 boots, Big Tex is known as the “official greeter” of the State Fair of Texas and has been a fixture at the fair since 1952. It’s customary to see fairgoers consuming their fried goods while sitting next to Big Tex or taking selfies with him in the background.

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The Fletcher’s stand that is steps away from Big Tex will be staffed with 60 to 80 employees on Saturday to get the hordes of Sooners and Longhorns their corny dogs as quickly as possible.

Grant Pinkerton, a Texas alum and superfan who owns the renowned Texas barbecue joint Pinkerton’s Barbecue, makes it his first stop every year.

“We beeline it for that very Fletcher’s stand,” said Pinkerton, who went to his first Red River at 9 years old. “We all get at least one corn dog pregame. … Then I have a rule that if Texas wins, you have to go back and get a victory corn dog after the game. It doesn’t matter how hot or soaking wet you are.

“And if they don’t win, no friggin’ dogs after the game.”

Ikard has the same order every year: a Fletcher’s Corny Dog, a funnel cake and three wax cup beers. When he played, he’d have his parents get him one, though he said former coach Bob Stoops would let the players hang out at the fair for an hour if the Sooners won. Now Ikard, who calls Oklahoma games on the Sooner Sports Radio Network, has his wife secure his refreshments while he does the postgame show.

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Cade McCrary, who played 51 games for the Longhorns from 2009 to ’13, said that after Texas beat Oklahoma in ’13, Mack Brown allowed players to stay in Dallas and enjoy the fair with their friends and families.

McCrary, who was the holder for Justin Tucker’s game-winning kick in Texas’ 2011 win over Texas A&M, said his victory corny dog was “the greatest taste in the world.”

“It’s the most unique rivalry game in college football,” McCrary said. “There may be others that are as big, but they’re not at the Texas state fair. There’s 100,000 people in the stadium and 200,000 people outside the stadium.”

Of the 550,000 corny dogs that were sold at least year’s state fair, which ran more than three weeks, 124,000 were sold on Red River weekend and 45,000 on game day alone.

Texas has joined Oklahoma in installing a Fletcher’s stand at home games. Drew Martin, Texas’ executive senior associate athletic director for external affairs, said he’s learned a lot about the culture of the game since first attending in 2018. Because less than half of a standard Texas home crowd can attend the game — the 92,000-seat Cotton Bowl is split evenly at the 50-yard line between Texas and Oklahoma fans — he wanted to bring part of the Red River experience to Darrell K Royal-Texas Memorial Stadium. This year, for the first time, there’s a Fletcher’s Corny Dog stand at the “Smokey’s Midway” fan experience area outside of DKR and also a permanent stand inside the stadium.

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“That’s a tried-and-true tradition for that game,” Martin said. “They can get a Fletcher’s Corny Dog just like they do at the state fair.”



The football game is only part of the State Fair of Texas festivities for many fans who descend on Dallas every fall. (Bryan Terry / The Oklahoman / USA Today Network via Imagn Images)

It’s not just about the corny dogs. The attachment is borne out of good times shared with family and friends at the fair, rooting for the Longhorns or Sooners.

Williamson said her dad turned her on to Fletcher’s and she cherishes every trip to Red River with her father and husband. “He’s why I’m a Longhorn today,” she said.

Pinkerton’s parents met at the 1977 Red River Shootout as freshmen and later had their first date the night Earl Campbell won the Heisman Trophy. Pinkerton’s first trip was in 1998, as a 9-year-old. He still has a photo from it and remembers the T-shirt his dad bought him and the cooler temperatures. “I burned my mouth on some hot chocolate,” he said.

Anderson joked that he’s trying to teach his son about corny dogs to perpetuate the unhealthy tradition. “You’re in the middle of the fair, you’re not going to get sushi,” he said. Fletcher’s stands become meeting points before or after the game. “Every year you show up and see your friends you went to school with … and it’s something you end up sharing.”

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Amber Fletcher and at least of a dozen of her family members plus 200 employees will have their hands full. “It’s the most incredible day,” she said. Amber, 37, has been going to the fair all her life. She has been part of the family business as long as she can remember, sticking dogs and serving up smiles. After Skip’s death in 2017, Amber has emerged as the face of Fletcher’s.

But she has never seen the game.

“I go to the game every year, but I’ve never seen the game,” she said. “I’ve been in the press boxes delivering corny dogs, and I may peek out to try to see the field, but then I’ve got to get back to work.

“Maybe one day when I retire, I’ll get a ticket and go watch the game. But we’re out doing what our family’s always done, which is serve corny dogs to the fairgoers.”

While fans gobble up the dogs outside the Cotton Bowl, the Longhorns and Sooners meet with plenty on the line. No. 1 Texas, which leads the all-time series 63-51-5, is one of just three teams unbeaten in SEC play entering Week 7. No. 18 Oklahoma, which made a quarterback change from Jackson Arnold to freshman Michael Hawkins Jr., would love to win its second straight over the Longhorns and remain in College Football Playoff contention.

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Neither head coach has had a Fletcher’s Corny Dog. Texas coach Steve Sarkisian said Wednesday that in his three years coaching the Longhorns, he hasn’t had a chance to enjoy the state fair and all its trimmings. “Maybe if we win, I’ll try to find a corny dog or something,” he said.

Venables, who was seen running stadium steps in 99-degree heat this summer, said “my body might shut down if I eat one of those fried corn dogs” when encouraged by a reporter to try one.

But, Venables said, “If we get a W, I’m gonna have one.”

(Top photo courtesy of Fletcher’s Original Corny Dogs)

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'Sopranos' star says she wanted to 'go after' 76ers' Joel Embiid for elbowing Knicks guard during playoff game

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'Sopranos' star says she wanted to 'go after' 76ers' Joel Embiid for elbowing Knicks guard during playoff game

Don’t mess with Carmela Soprano.

Edie Falco, the actress who played the wife of Tony Soprano on the acclaimed HBO series “The Sopranos,” revealed in an interview with New York Knicks stars Jalen Brunson and Josh Hart that she was really upset with Philadelphia 76ers center Joel Embiid during the playoffs.

Edie Falco as Carmela Soprano in “The Sopranos.” (HBO)

Falco said she was about to go after Embiid after the big man elbowed Brunson in the first round of the playoffs last season.

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“Joel Embiid, he’s mean,” Falco said in the latest episode of  the “Roommates Show.” “He like elbowed you in a game last year and I was going to go after him. I mean that’s how bad it was. And then I think I’ve seen you guys play since then and you guys are all like cool with each other. I’m like, ‘You don’t hold a grudge?’”

KNICKS’ MIKAL BRIDGES OUTDUELS SPURS’ VICTOR WEMBANYAMA; KNICKS HOLD ON FOR NARROW VICTORY

Jalen Brunson drives

New York Knicks guard Jalen Brunson in action against the 76ers during the NBA playoffs at the Wells Fargo Center in Philadelphia, May 2, 2024. (Bill Streicher-USA Today Sports)

Brunson said he’s known Embiid since they came into the league and made clear that it wasn’t cool of him to throw the elbow, but whatever ill will there was between them at the time of the heated moment was gone.

The Knicks got the last laugh anyway, as they defeated the 76ers in the first round and eventually lost to the Indiana Pacers in the playoffs.

Jalen Brunson celebrates

New York Knicks guard Jalen Brunson after scoring against the Sixers during the NBA playoffs at the Wells Fargo Center in Philadelphia, April 28, 2024. (Bill Streicher-USA Today Sports)

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Falco is long removed from her “Sopranos” days. She’s set for a “Nurse Jackie” sequel on Amazon Prime Video.

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Joan Benoit Samuelson's 1984 Olympic marathon win was a game-changer for women's sports

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Joan Benoit Samuelson's 1984 Olympic marathon win was a game-changer for women's sports

As Joan Benoit Samuelson negotiated the hairpin turn into the Coliseum tunnel, ran past the USC locker room and onto the stadium’s red synthetic track for the final 400 meters of the 1984 Olympic marathon, her focus wasn’t only on finishing, but on finishing strong.

Women never had been allowed to run farther than 1,500 meters in the Olympics because the Games’ all-male guardians long harbored antiquated views of femininity and what the female body could do. If Samuelson struggled to the line, or worse yet dropped to the ground after crossing it, that would validate those views and set back for years the fight for gender equality in the Olympics.

“They might have taken the Olympic marathon off the schedule,” Samuelson said by phone two days before Thanksgiving. “This is an elite athlete struggling to finish a marathon. It never happened, thank goodness. But that could have changed the course of history for women’s marathoning.”

Actually, that race did change the course of history because nothing remained the same after a joyous Samuelson, wearing a wide smile and waving her white cap to the sold-out crowd, crossed the finish line. This year marked the 40th anniversary of that victory, and when the Olympics return to Los Angeles in four years, the Games will be different in many ways because of it.

Joan Benoit celebrates on the top step of the podium after winning gold in the women’s marathon at the L.A. Olympic Games on Aug. 5, 1984.

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(Lenny Ignelzi / Associated Press)

Since 1984, the number of Summer Olympic events for women has nearly tripled, to 151, while last summer’s Paris Games was the first to reach gender parity, with women accounting for half of the 10,500 athletes in France. Fittingly the women’s marathon was given a place of honor on the calendar there, run as the final event of the track and field competition and one of the last medal events of the Games.

None of that seemed likely — or even possible — before Samuelson’s win.

“I sort of use marathoning as a way to storytell,” Samuelson said from her home in Maine. “And I tell people LA 84 and the first women’s Olympic marathon was certainly the biggest win of my life.”

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It was life-changing for many other women as well.

Until 1960, the longest Olympic track race for women was 200 meters. The 1,500 meters was added in 1972, yet it wasn’t until the L.A. Games that the leaders of the International Olympic Committee, who had long cited rampant myths and dubious sports-medicine studies about the dangers of exercise for women, approved the addition of two distance races, the 3,000 meters and marathon.

Which isn’t to say women had never run long distances in the Olympics. At the first modern Games in Athens in 1896, a Greek woman named Stamata Revithi, denied a place on the starting line on race day, ran the course alone a day later, finishing in 5 hours and 30 minutes, an accomplishment witnesses confirmed in writing.

Her performance was better than at least seven of the 17 male runners, who didn’t complete the race. But she was barred from entering Panathenaic Stadium and her achievement was never recognized.

Eighty-eight years passed before a woman was allowed to run the Olympic marathon.

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“There are men that are raised with resentment for women, except for their own mothers. That’s just a part of their nature,” Hall of Fame track coach Bob Larsen said. “A lot of good things have happened in the last couple of decades. Old men are passing away and opening doors [for] people who have a more modern understanding of what women are capable of.”

In between Revithi and Samuelson, women routinely were banned even from public races like the Boston Marathon, which didn’t allow females to run officially until 1972. Even then, women had to bring a doctor’s note declaring them fit to run, said Maggie Mertens, author of “Better, Faster, Farther: How Running Changed Everything We Know About Women.”

Seven years later Norway’s Grete Waitz became the first woman to break 2:30 in the marathon, running 2:27.32 in New York, a time that would have been good for second in the elite men’s race in Chicago that same day.

Because of that, Samuelson said she hardly was blazing a trail in L.A. Instead she was running in the wake of pioneers such as Kathrine Switzer, Bobbi Gibb and Waitz.

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“I ran because there was an opportunity, not because I wanted to prove that women could run marathons,” said Samuelson, who still is running at 67. “Women had been proving themselves long before the ’84 Games.

“If anything, maybe my win inspired women to realize that if marathoning were a metaphor for life, anything in life is possible.”

Joan Benoit Samuelson is crowned with a laurel wreath on a winner's podium; at left, then-Lt. Gov. John Kerry.

Joan Benoit Samuelson receives a laurel wreath after winning the Boston Marathon in April 1983. At left, then-Lt. Gov. John Kerry.

(Associated Press)

Still, when Samuelson beat Waitz in Los Angeles, running in prime time during a race that was beamed to television viewers around the world, “that was the game-changer,” Switzer, the first woman to run Boston as an official competitor, told Mertens.

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“When people saw it on television … they said, ‘Oh my God, women can do anything.’”

A barrier had fallen and there was no going back.

“You could make the argument that in women’s sports in general, we had to see, we had to have these women prove on the biggest stage possible that they were capable so that these gatekeepers would let women come in and play sports and be part of this world,” Mertens said. “I think it really did help burst open those ideas about what we could do and what we could see.”

As a result, the elite runners who have followed in Samuelson’s footsteps never have known a world in which women were barred from long-distance races.

“I grew up believing that women ran the marathon and that it wasn’t a big deal,” said Kara Goucher, a two-time Olympian and a world championship silver medalist who was 6 when Samuelson won in L.A. “I grew up seeing women run the marathon as the norm. That 100% is a credit to Joanie going out there on the world’s biggest stage and normalizing it.”

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Paige Wood, a former U.S. marathon champion, said her high school coach was inspired to run marathons by Samuelson’s story and passed that inspiration on to her runners.

“She used her as an example of why we shouldn’t put any mental limitations on ourselves or shouldn’t let others tell us what we are capable of,” Wood said.

Wood was born in 1996 and remembers her mom, who was very athletic, saying that cheerleading was the only sport available to her in high school in the pre-Samuelson days.

“It’s undeniable, right? The courage she gave other women to start running and start competing,” Wood continued. “The trickle-down effect, it’s not even limited to running. It affected all sports and just made women less afraid to be athletic and try all different sports.”

A year after Samuelson’s victory, the U.S. women’s soccer team played its first game, although it was more than a decade before the WNBA, the country’s first professional women’s league. There are now leagues in six other sports, from ice hockey and lacrosse to rugby and volleyball, and female athletes like Caitlin Clark, Alex Morgan, Simone Biles and Katie Ledecky are household names.

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Joan Benoit Samuelson walks away from the finish line at the 2019 Boston Marathon.

Joan Benoit Samuelson, first women’s Olympics marathon winner, walks from the finish line after running in the 2019 Boston Marathon.

(Winslow Townson / Associated Press)

Last summer in Paris, Sifan Hassan won the women’s marathon in an Olympic-record 2:22.55 after taking bronze in both the 5,000 and 10,000 meters, events that weren’t even on the Olympic calendar when Samuelson won her race. Two months later Kenyan Ruth Chepng’etich became the first woman to run under 2:10 when she won the Chicago Marathon in 2:09:56, averaging 4:57 a mile.

Until 1970, two years before the Boston Marathon was opened to women, only one man had broken 2:10 in the race.

“It says so much about sport and the way that humans don’t quite know what we’re capable of until we do it,” Mertens said. “We’re going to keep pushing those goalposts back. We’ve come so far, and I think that’s more to do with just having the opportunities and know that there aren’t really limits.

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“That’s the power of sports. These people are inspiring us; [they] help us see women as powerful athletes but also powerful in politics, as leaders.”

Did Samuelson make that happen? Or did she simply make it happen faster?

“You’d have to decide whether it was a huge defining moment or just a general wave of athletic events that made this possible,” Larsen said. “You know, the more times you put someone up at the plate, sooner or later somebody’s going to hit it out.

“Now it’s acceptable to have a woman running for president. So things are happening and it’s more acceptable to the general public. Was Joanie a big part of it? I would think so.”

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Jets QB Aaron Rodgers: Without leaks ‘it will be a little easier to win’

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Jets QB Aaron Rodgers: Without leaks ‘it will be a little easier to win’

Less than a week after The Athletic published a story detailing dysfunction within the New York Jets organization, quarterback Aaron Rodgers used his latest appearance on “The Pat McAfee Show” to address leaks to journalists.

“There’s definitely some leaks,” Rodgers said during his Monday appearance. “There’s people that have relationships with people in the media. There’s motivations for writing stories it seems like and nothing is surprising at this point. There’s some interesting things that go on in every organization — some that would like to be left uncovered but it seems like here those don’t always get left uncovered. They get covered.”

Rodgers also mused on the show about the possibility of getting released after the season, and joked at the recent reporting of owner Woody Johnson receiving team input from his teenage sons.

“Being released would be a first; being released by a teenager, that would also be a first,” Rodgers said with a laugh during his weekly spot on the show.

Those comments came as part of a discussion of The Athletic’s story about Johnson’s perceived mismanagement of the franchise. Among the details contained in that piece: “Madden” video game ratings led Johnson to nix a trade for wide receiver Jerry Jeudy, and the owners’ teenage sons have been increasingly influential when it comes to Johnson’s decisions.

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Later during the “McAfee” appearance, Rodgers added: “It can’t be the norm that there’s so many leaks and so many people continue to have conversations whether its getting some sort of angle of revenge or even with people who are still in the building. The standard needs to be you are not creating questions for other people all the time. Leaking these things doesn’t become the standard.

“Obviously, what’s best for the Jets is not having these types of leaks all the time. When that gets figured out, it will be a little easier to win. That doesn’t have a direct impact on the players on the field but it does have an impact on the culture and the chemistry and the overall energy of the building. That’s what needs to get better.”

On Sunday, the Jets fell to 4-11 following a home loss to the Los Angeles Rams. Rodgers, a four-time NFL MVP, has played in every game this season after an Achilles injury limited him to just the first four snaps in 2023. He has thrown for 3,511 yards, 24 touchdowns and eight interceptions this season. Last month, The Athletic reported that Johnson suggested benching Rodgers in September. With two games remaining in this season, the 41-year-old’s future with the team remains in question.

In October, Johnson fired head coach Robert Saleh, the same day offensive coordinator Nathaniel Hackett was demoted as the team’s play caller. One week later, wide receiver Davante Adams — a close friend of Rodgers’ — was acquired via trade. In November, general manager Joe Douglas was dismissed. The team has already started its search to fill the open GM spot.

Required reading

(Photo: Emilee Chinn / Getty Images)

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