Sports
The NBA media rights deal could bring about a once-impossible feat: the $100 million salary
As the NBA closes in on a new media rights deal, much of the attention has been on what it means for the league and its teams. But there’s also another beneficiary of the set of deals that will reportedly pay the league an average of $6.9 billion over 11 years: the players.
Those new deals — whether they end up with Warner Bros. Discovery, NBC or Amazon as partners alongside Disney – should more than double the current deals, which are slated to pay the league roughly $3 billion next season in the final year of its contracts with Disney and Warner Bros. Discovery. While not guaranteed, the expectation among team executives is that the salary cap will rise the maximum allowable 10 percent over the first seasons under the new media landscape, which will begin with the 2025-26 season.
The amount of money set to pour into the league will likely bring about what surely was once considered an impossible feat: the $100 million salary.
NBA players are already amassing wealth like never before. Any player part of the 2022 draft class will have the opportunity to make more than $1 billion alone in NBA contracts, before any endorsements or sponsorship deals. If the cap keeps rising as projected, a player might be able to make that much over the course of two contracts in his prime. Jaylen Brown’s record-setting contract, which could be worth as much as $304 million, could look small by comparison.
The NBA could have its first $100 million salary by the 2032-33 season. That’s assuming a salary cap of $141 million next season, as the league currently projects, and then 10 percent cap-raises after that.
Under that forecast, the salary cap would hit more than $302 million, which would allow a number of players to cross the $100 million threshold. For example, a player in the first year of his supermax contract, which pays 35 percent of the cap, could make as much as $105.79 million during the 2032-33 season — that’s double the league-high $51.9 million Stephen Curry made this season. A player in the second year of a supermax contract that kicked in the season before could make $103.86 million that season. A player in the third year of a supermax contract that began during the 2030-31 season could make $101.41 million.
The size of the contracts will be eye-popping. A five-year supermax deal that begins with the 2030-31 season will be worth $507 million under these estimates. One that begins the next season will be worth $557.78 million. The supermax that kicks in during the 2032-33 season would be valued at $613.56 million.
Projected NBA Supermax Contracts
| Season | Projected Cap | 35% Max Salary | Supermax Deal |
|---|---|---|---|
|
24-25 |
$141 million |
$49.35 million |
$286.23 million |
|
25-26 |
$155.1 million |
$54.29 million |
$314.85 million |
|
26-27 |
$170.61 million |
$59.71 million |
$346.34 million |
|
27-28 |
$187.671 million |
$65.68 million |
$380.97 million |
|
28-29 |
$206.438 million |
$72.25 million |
$419.07 million |
|
29-30 |
$227.082 million |
$79.48 million |
$460.98 million |
|
30-31 |
$249.79 million |
$87.43 million |
$507.07 million |
|
31-32 |
$274.769 million |
$96.17 million |
$557.78 million |
|
32-33 |
$302.246 million |
$105.79 million |
$613.56 million |
Those numbers could be overly generous, of course. Maybe the cap doesn’t go up 10 percent every year, and salaries don’t go up so quickly. While the national media rights could account for roughly 30-40 percent of all basketball revenue when they kick in, the local media revenue seems set to dip — and who knows what other issues might pop up.
That timetable might also be too slow. Either the NBA or the NBPA could opt-out of this CBA by Oct. 15, 2028 and that would trigger a new CBA for the 2029-30 season. What if that CBA doesn’t have cap-smoothing and has no ceiling on how quickly the cap can go up? Or, it gets rid of the rule that sets max salaries at 35 percent of the cap? Get ready for some big numbers.
NBA commissioner Adam Silver and president of global content & media distribution Bill Koenig have surely made a lot of people happy. The league’s still-new collective bargaining agreement was written with a new media rights deal in mind and this should allow the NBA to have labor peace through the end of this CBA, set to run until 2030 if no one opts out. There was always a small chance that the NBA would ever have to execute the opt-out clause it has in the current CBA that lets it get out of the agreement if its media income fell to a certain threshold compared to what it took in during the 2022-23 season. But with such large numbers on the horizon, the league — and its players — is approaching even loftier wealth.
Since it’s never too early to talk about the offseason — at least that’s what every TV segment about the NBA tells me — it’s a good time to remind everyone about this summer’s hottest read: the CBA.
Some of the most restrictive parts of the new CBA are set to come in next season and the new cap year starts on July 1. They will color how teams act this summer.
Starting with the first day after the just-concluded regular season, teams above the first apron ($172.346 million) can only trade for a player who makes up to the value of the salary they are dealing away. Any traded player exceptions first-apron teams generated over the past year will no longer be usable unless they get back down below the apron.
Teams above the second apron ($182.794 million) can no longer aggregate player salaries — that provision kicked in with the end of the regular season. Those teams cannot send out their own player in a sign-and-trade, and they can’t send cash in a trade.
The “frozen pick” rule will go into effect next season. If a team is above the second apron on the last day of the 2024-25 regular season, then its first-round pick seven years out (2032) cannot be traded. If that team is above the second apron in two of the next four years, that frozen pick will also be moved to the end of the first round in that year’s draft. A team can unfreeze its pick if it is below or equal to the second apron in at least three of the next four years.
If a team does one of the things listed above, then it will be hard-capped at the apron threshold it has yet to cross.
If a team pulls off a trade between the end of the regular season and the start of the new cap year with a maneuver that is not allowed for teams above the first or second apron, then that team will be hard-capped for the rest of the current salary cap year and the next one. But the new CBA does allow teams some flexibility because that doesn’t kick in until after the 2024-25 regular season; teams can still have their total salaries go above an apron level between the end of the 2023-24 regular season through June 30, 2024 without being hard-capped.
There is also a new concern for teams that don’t hit the salary floor. Starting with the 2024-25 season, teams that don’t hit the floor won’t receive any of the money paid out to non-taxpaying teams.
Beginning on July 1, teams will now be able to use the non-taxpayer midlevel, the room midlevel or the biannual exception to trade for one or multiple players or acquire a player on a waiver claim (the player’s contract can’t exceed the max length allowed by that exception). The exception won’t be able to get aggregated.
Teams will also get more latitude with extend-and-trade contracts. On July 1, those will be able to go up to a total of four years and 120 percent of the prior salary.
(Photo: David Berding / Getty Images)
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The Atlanta Falcons did not have to do much thinking about their future when their season ended Sunday.
The team did not even wait for Black Monday, as it fired head coach Raheem Morris and general manager Terry Fontenot on Sunday night.
The Falcons hired Morris ahead of the 2024 season, selecting him over candidates such as Bill Belichick, Mike Vrabel, Jim Harbaugh, Mike Macdonald and Ben Johnson.
Atlanta Falcons head coach Raheem Morris on the sideline against the New Orleans Saints in the second quarter at Mercedes-Benz Stadium. (Brett Davis/Imagn Images)
But Morris’ results were not what the Falcons wanted, going 8-9 in back-to-back seasons.
“I have great personal affinity for both Raheem and Terry and appreciate their hard work and dedication to the Falcons, but I believe we need new leadership in these roles moving forward,” owner Arthur Blank said in a statement. “The decision to move away from people who represent the organization so well and have a shared commitment to the values that are important to the organization is not an easy one, but the results on the field have not met our expectations or those of our fans and leadership. I wish Raheem and Terry the absolute best in their future pursuits.”
Wildly enough, the team’s record is the same as the division champion Carolina Panthers’, so the Falcons were just one win away from making the playoffs for the first time since the 2017 season. One of those losses was to the New York Jets, who would have had the first pick in 2026 instead of the second if that game’s result had been reversed.
Atlanta wound up winning their final four games, but it was not enough for them, or Morris and Fontenot.
Atlanta Falcons head coach Raheem Morris on the sideline against the Miami Dolphins in the first quarter at Mercedes-Benz Stadium on Oct. 26, 2025 in Atlanta, Georgia. (Brett Davis/Imagn Images)
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Morris previously served as the Los Angeles Rams’ defensive coordinator, winning a Super Bowl with them. He held numerous roles with the Falcons before going to Los Angeles, including serving as their interim head coach in 2020.
Morris initially replaced Arthur Smith, who served as the team’s head coach for three seasons. Smith is now the offensive coordinator for the Pittsburgh Steelers, who would make the playoffs with a win Sunday night against the Baltimore Ravens.
Perhaps the Falcons are kicking themselves for choosing Morris over several others. Vrabel won the AFC East in his first season with the New England Patriots, Johnson won the NFC North in his first year with the Chicago Bears, and Harbaugh is back in the playoffs with the Los Angeles Chargers.
Atlanta Falcons head coach Raheem Morris, center, stands with his team while wearing an Apalachee High School T-shirt after a recent school shooting there before an NFL football game against the Pittsburgh Steelers on Sunday, Sept. 8, 2024, in Atlanta. (AP Photo/John Bazemore)
There should be several names available to the Falcons, who are desperate to make the most of Michael Penix Jr., who will enter his third NFL season in September.
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DENVER — The game was the understudies versus the underwhelmings.
The second-string Chargers against the … wait a second, the top-seeded Denver Broncos only generated 240 yards and failed to score an offensive touchdown?
Such is the AFC this season, filled with teams who flash one week and fizzle the next.
Sunday’s regular-season finale — which the Broncos won, 19-3 — was far more competitive than it should have been, especially considering the lopsided incentives.
Whereas the Chargers were playing for pride and only modestly consequential postseason seeding, Denver’s stakes were two miles high: a free pass to the second round, and home-field advantage until the Super Bowl.
How unsettling that the Chargers could even make the game interesting, having rested 14 starters, including Pro Bowl quarterback Justin Herbert.
The Chargers now turn their attention to a first-round game at the 14-win New England Patriots, who have averaged 34.4 points in the five games since the beginning of December, on Sunday at 5 p.m. PST.
It’s another opportunity for Herbert to notch his first playoff victory. In his six seasons, the Chargers have had two one-and-done appearances — an epic collapse at Jacksonville in the 2022 season and a four-interception loss at Houston last season.
“With the way he’s played this season, this could be a breakthrough,” receiver Keenan Allen said. “Everything we want is still right in front of us.”
Chargers tight end Oronde Gadsden II catches a pass against Denver Broncos safety P.J. Locke during the first half Sunday.
(David Zalubowski / Associated Press)
That’s not exactly true. Allen reeled in two hefty items on his wish list. He needed nine more receiving yards for a $250,000 contract bonus, and six more receptions for a $750,000 payout. He finished with seven catches for 36 yards — jackpot!
“It’s nice to get that out of the way,” he said, smiling broadly.
Allen was one of the few seasoned Chargers veterans to set foot on the field. Watching from the sidelines were offensive starters Herbert, Ladd McConkey, Quentin Johnston and the entire starting offensive line.
So backup quarterback Trey Lance, making a rare start, had a collection of blockers that was even more hodgepodge than usual — and going up against the NFL’s sack leaders, no less. The Broncos came into the game with a club-record 64 sacks.
They got to Lance four times, and although that might be impressive, the Chargers collected four sacks of their own, two by backup defensive lineman Otito Ogbonnia.
“That was dope,” star edge rusher Khalil Mack said of the performance by second-stringers.
Mack sat out, as did All-Pro safety Derwin James Jr., linebacker Daiyan Henley and safety Elijah Molden. All will be back for the Patriots game.
The Chargers have beaten the Patriots in their last two meetings, including a 6-0 win two years ago in Foxborough. This is the first time the teams have played with these head coaches, Jim Harbaugh and Mike Vrabel.
“That’s the kind of game that defines your season,” Harbaugh said. “Our focus and attention is on that.”
Sunday’s game was a foregone conclusion before kickoff. Yes, the Chargers were 5-0 against AFC West opponents, but their primary aim was to stay fresh for the playoffs.
The Broncos, meanwhile, were so laser-focused on securing that No. 1 seed that coach Sean Payton instructed the videoboard operators to scrap the goofy games during breaks in the action. He wanted the crowd thinking about decibels, not distractions.
Denver running back RJ Harvey is tackled by Chargers defenders during the second half Sunday.
(C. Morgan Engel / Getty Images)
From the start, Denver looked on track. On their first possession, the Broncos drove from their 13 to the Chargers’ six, setting up the first of four field goals by Wil Lutz.
Who would have suspected that, after those 81 yards, Denver’s offense would generate only 31 more the rest of the half?
Put simply, Denver is a weird team. The Broncos have trailed in 12 of their 14 wins, and this was the second time this season they won without scoring an offensive touchdown. Naturally, there were incentives Sunday to staying as vanilla as possible on offense as not to reveal more to future opponents, although this is a team that already has put 17 games on video.
This game was either an offensive stinker or a defensive masterpiece, depending on your perspective.
Both quarterbacks led their team in rushing. Lance completed 20 of 44 passes for 136 yards with an interception. Denver’s Bo Nix was 14 of 23 for 141 yards.
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Top Milwaukee Brewers prospect Frank Cairone was hospitalized after being involved in a serious car accident near his New Jersey home on Friday, the team announced.
“Frank is currently being cared for at a hospital in New Jersey with the support of his family,” read a statement from the team, via MLB.com. “The Brewers’ thoughts and prayers are with Frank and his family during his difficult time.”
Pitcher Frank Cairone (left) with Green Valley High School (NV) infielder Caden Kirby during the MLB Draft Combine high school baseball game at Chase Field. (Mark J. Rebilas/Imagn Images)
The left-handed pitcher turned 18 this past September. He was drafted out of Delsea Regional High School in Franklinville, N.J. at No. 68 overall in the 2025 Draft.
News of the Brewers’ young prospect’s accident came shortly after the team announced it was not in contact with several players in Venezuela after U.S. military strikes in the country and the capture of its President Nicolás Maduro.
MLB TEAM UNAWARE OF STATUS OF PLAYERS IN VENEZUELA AFTER US MILITARY STRIKES
Milwaukee Brewers outfielder Jackson Chourio (11) is seen before the fifth inning of an MLB game between the Milwaukee Brewers and the Toronto Blue Jays on August 31, 2025, at Rogers Centre in Toronto, ON. (Mathew Tsang/Icon Sportswire via Getty Images)
Brewers president of baseball operations Matt Arnold revealed the team is unaware of the status of the players in a statement Saturday.
“We don’t have much info at the moment but are trying to follow up,” Arnold said, via the Milwaukee Journal Sentinel. “We know the airports have been shut down but not much beyond that.”
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Pitcher Frank Cairone during the MLB Draft Combine high school baseball game at Chase Field. (Mark J. Rebilas/Imagn Images)
The team’s players in Venezuela include star outfielder Jackson Chourio, infielder Andruw Monasterio and catcher Jeferson Quero, according to the outlet.
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