Sports

The minds behind EA Sports FC, NBA 2K, Madden soundtracks seek music from everywhere but the obvious

Published

1 year ago

November 1, 2024

The minds behind EA Sports FC, NBA 2K, Madden soundtracks seek music from everywhere but the obvious

Steve Schnur can’t sleep. He calls it a blessing and a curse.

In pursuit of the next great sports video game soundtrack, Schnur scrolls social media in the middle of the night, discovering new music and sending it to his colleagues who have long gone to bed.

That’s how he found Lola Young.

Swiping through Instagram one morning last November, Schnur, the president of music at Electronic Arts, came across Young’s raspy, soulful voice. “Holy … you know what,” he thought, and immediately texted Cybele Pettus, EA’s senior music supervisor.

Two days later, they attended a rooftop party in Los Angeles where three emerging musicians performed for a crowd of industry veterans. Out walked a young British woman with long dark hair, choppy bangs and nose rings. The same singer-songwriter Schnur had texted Pettus about at 3 a.m.

“We literally fell in love with her,” Pettus said. “She was just so engaging, so interesting, such a storyteller with her music. We went right up to her, told her how much we loved her set — which was like three songs — met her manager. She was very recently signed at the time to a label … I don’t even think her record was done.”

Schnur and Pettus wanted her for EA Sports FC 25, the latest edition of the wildly popular soccer game. Young doesn’t play video games or follow sports outside of watching the World Cup. But she knew it was a big deal. Her song “Flicker of Light” is nestled among 117 songs from artists in 27 countries.

“It’s interesting because it’s quite a male-dominated game, but there are loads of women who play it. It’s exciting to me that I’m going to be in the game because I’m a female artist doing my thing,” Young said.

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Not all tracks emerge from serendipitous rooftop encounters. But Schnur’s path to Young is emblematic of the modern effort to build a quality, fresh video game soundtrack.

To curate such an expansive collection of varied tracks requires an ear for what will be the next breakout song rather than merely having a finger on the pulse of what already is topping charts or going viral on TikTok. At EA, Schnur challenges his team to a musical scavenger hunt with a rule: don’t listen to the radio or any major outlet where music is played.

“I don’t want the influence of what is today to influence what will be in the next six months,” Schnur said. “You can’t title a game ‘Madden 25’ and have it sound like 2023. It has to be, by a matter of design, a place of discovery, a place that cements what the next year ahead is going to sound like. A place where the sport itself will be a part of this sound.”

To achieve this, Schnur and his fellow songseekers scour the globe for fresh tracks. They attend concerts of up-and-coming artists, take suggestions from current athletes and field submissions from the biggest names in the industry.

Everyone from Green Day to Billie Eilish and her brother/producer Finneas want to know what they have to do to be featured in the wildly popular video games. In the former’s case, that meant playing “American Idiot” on acoustic guitars for Schnur to lobby for its placement on Madden 2005. In the latter, Schnur got to hear Eilish’s new album “Hit Me Hard and Soft” before it was finished because the nine-time Grammy winner wanted to be in FC 25. Eilish’s “CHIHIRO” appears in the game.

Album sneak peeks and concert tickets are perks, but the job also comes with some pressure. Curating a video game soundtrack means creating a playlist that millions will hear — over, and over, and over. Avid gamers will remember the music for better or worse. And the best ones are remembered even decades later, when a song immediately conjures memories of a game and a time and place.

The teams responsible for piecing together the soundtracks are well aware that their work will live on as virtual time capsules once a current game is superseded by a future iteration, but they strive for the initial experience to be an introduction to new sounds instead of a recognition of old favorites.

“The sound of the NFL to a 20-, 25-year-old is very different than their parents because their associated tone with football comes from Madden,” Schnur said. “It does not come through broadcasts or live football games. It comes from the virtual experience. With that comes an enormous responsibility of getting it right and knowing that you’re defining the sound of the sport going forward.”

That’s something David Kelley, the director of music partnerships and licensing at 2K, considers when selecting songs for the NBA2K franchise.

“The most important part for us is that we want it to be future-facing, always. We want it to sound like something you’ve really not heard before,” he said.

One artist 2K tabbed for its 2025 installment, released Sept. 3, was as future-facing as it gets.

In June, 310babii, an 18-year-old rapper from Inglewood, Calif., collected his high school diploma and a platinum plaque for his hit single “Soak City (Do It)” on the same day. An avid 2K player, he jumped at the opportunity to secure a coveted spot on the soundtrack. He wrote and recorded “forward, back,” a basketball-inspired track, exclusively for NBA2K25 and hopes to hear it when the game shows replays of LeBron James dunking on other players.

Much in the way that Millennial gamers equate Madden 04 with Blink-182 and Yellowcard or hearken back to the Tony Hawk Pro Skater soundtrack, 310babii associates the NBA2K installments of his childhood with the artists featured.

“For me, 2K16 is one of my favorites. When I was in fifth grade, I remember DJ Khaled having the craziest songs on there. That’s what made that game special to me aside from the gameplay itself,” he said. “For a 10-year-old kid, my song could be that for him.”

At EA and 2K, the process for scoring a game begins the day after the previous edition launches. Figuring out how the songs flow together to establish a vibe is just as imperative as choosing the individual tracks.

“You’re kind of like a DJ in a club. You can be having a great set, then if you play one song that feels out of place, you’ll lose the whole audience and you’ve got to build that trust back,” Kelley said. “It’s something we take very seriously.”

Nailing an authentic sound means molding the soundtrack to fit the sport. That doesn’t necessarily mean zeroing in on a particular genre, though hip-hop, rap, R&B and pop tracks are frequent choices, but it does mean keying in on what athletes and fans are listening to. Kelley said Milwaukee Bucks point guard Damian Lillard and Phoenix Suns forward Kevin Durant even send songs or artists for consideration.

For MLB: The Show, finding the right vibe can mean looking to players’ walk-up songs for inspiration. Ramone Russell, PlayStation’s director of product development communications and brand strategy, said they’ve tried to lean more into the different cultures and ethnicities represented within the sport.

“We’ve started to have more Latin music, more reggaeton, some bachata. We have to do that if we’re being accurate to the source material,” he said. “We’re making a Major League Baseball game based off of something that’s real life. If in real life 40 percent of the players are Latin, and the music that they listen to on average is Latin, our soundtrack should probably have some Latin music in it.”

The team putting together the MLB: The Show soundtrack receives about 50 albums per day from labels and publishers hoping to land an artist’s track in the game, PlayStation Studios director of music affairs Alex Hackford said in an email. Along with partners at Sony Music, Hackford sends ideas to Russell’s team, which then decides what fits on the game’s base soundtrack.

The team also curates a specific set of music for the game’s “Storylines” mode, which allows gamers to play out narratives from baseball history. The songs for the “Storylines” mode that centered on the Negro Leagues were chosen solely by Russell, with the intention of expressing the more somber aspects of baseball’s history through music.

“That’s not necessarily a happy story to tell, but what we try to focus on here is what these men and women accomplished despite the racism and the Jim Crow.” Russell said. “We don’t shy away from the ugliness that’s in this story, but we celebrate what these men and women accomplished despite those things. ”

That’s particularly evident with the introduction of Toni Stone, the first woman to play regularly in a men’s major league, into MLB: The Show 24.

“When we decided we were going to do Toni Stone, the first song that came to mind was ‘It’s A Man’s Man’s Man’s World’ by James Brown. I’m like, ‘This has to be her intro song because it is perfect. The nuance is there. It’ll just get people into the right mindset for the kind of story that we’re telling.’ Because it is still very much a man’s world, and it was very much a man’s world back then,” Russell said. “But as James Brown said, it wouldn’t be anything without a woman. There’s that duality there that really helps tie everything together.”

Through each new video game released year after year, these soundtracks weave across sports and through time to become cultural touchstones. The songs bind the gameplay experience to moments that go beyond scoring virtual touchdowns or blasting animated home runs.

“Nobody remembers that unique piece of gameplay that came about in 2009,” Schnur said, “But everybody remembers the music.”

(Illustration: Meech Robinson / The Athletic; Photos: Kevin Mazur, Sean Gallup / Getty Images)

Related Topics:Culture Featured gaming MLB NBA NFL soccer

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Sports

Jessica Pegula’s commitment to hard work every day has turned her into a leader

Published

3 minutes ago

March 11, 2026

Press Room

Jessica Pegula’s commitment to hard work every day has turned her into a leader

INDIAN WELLS — Jessica Pegula never needed tennis.

She simply kept showing up for it anyway, through the long and often anonymous slog of the professional tour.

Now 32 and the oldest player in the top 10, Pegula is having her best season start yet.

The fifth-ranked American reached the Australian Open semifinals for the first time in January, falling to eventual champion Elena Rybakina. She followed that by capturing the Dubai 1000-level tournament, just a rung below the majors.

She is 15-2 so far in 2026, tied with Victoria Mboko in match wins and second only to Ukraine’s Elina Svitolina (17-3), who she defeated 6-2, 6-4 in the Dubai final.

Pegula is guaranteed to emerge from this week’s BNP Paribas Open in Indian Wells as the top-ranked American, overtaking No. 4 Coco Gauff, if she reaches the final.

Jessica Pegula kisses the Dubai trophy after defeating Elina Svitolina in the finals on Feb. 21.

(Altaf Qadri / Associated Press)

First, she will have to get past No. 12-seed Belinda Bencic of Switzerland, her fourth-round opponent on Wednesday. Bencic has not dropped a set in four previous meetings with Pegula.

“That will be a challenge for me,” said the characteristically even-keeled Pegula after defeating former French Open champion Jelena Ostapenko in the third round on Monday.

A late bloomer, Pegula has taken the long road.

She failed to qualify for Grand Slam main draws in 12 of 14 attempts from 2011 to 2018, and didn’t reach the third round at a major until the 2020 U.S. Open at age 26. All three of her Grand Slam semifinal runs — along with her 2024 U.S. Open final — have come after she turned 30.

Pegula said this week that her patience and persistence stem from “always being a little more mature for my age even when I was younger.”

“I think as I’ve gotten older, your perspective changes as well,” she added.

Pegula, whose parents are principal owners of the NFL’s Buffalo Bills and the NHL’s Buffalo Sabres, acknowledges that her wealthy family background can cut two ways.

Financial security offers freedom to push through the sport’s early years on tour, when results are uncertain and the grind is relentless. That same cushion might make it easier to walk away if the climb becomes too frustrating.

Jessica Pegula plays a backhand against Donna Vekic during their match at the BNP Paribas Open at Indian Wells.

Pegula says her motivation to pursue tennis came well before her family’s fortune grew.

“I’ve been wanting to be a professional tennis player and No. 1 in the world since I was like 7,” she said in a small interview room after beating Ostapenko this week.

“It’s a privilege, but at the same time I don’t want to do myself a disservice of not taking the opportunity as well,” she explained. “I’ve always looked at it that way.”

In the last few seasons, that maturity on the court has dovetailed with a growing leadership role off it.

Pegula has served for years on the WTA Player Council and was recently tapped to chair the tour’s new Tour Architecture Council, a working group tasked with examining the increasingly demanding schedule and structural pressures players say have intensified in recent seasons. The panel is expected to explore changes that could reshape the calendar and player workload in coming years.

Pegula said she hadn’t put up her hand to be involved but agreed after several players approached her to take the lead role — though she declined to say who they were.

“I think maybe as you mature … you realize how important it is to give back to the sport,” she said last week.

Life has also provided grounding and a wider lens.

Pegula’s mother, Kim, suffered a serious cardiac arrest in 2022, a situation she discussed in detail in a moving 2023 essay for “The Players’ Tribune.”

The Buffalo native and Florida resident also married businessman Taylor Gahagen in 2021. Gahagen helps “holds down the fort” at home with the couple’s dogs and travels with her when possible. He is with her in Indian Wells.

“I have an amazing support system,” Pegula says.

Despite winning 10 WTA singles titles, achieving a career singles high of No. 3 in 2022 and the No. 1 doubles ranking, Pegula’s low-key demeanor means she flies a bit under the radar.

She’s not one for fashion statements, outlandish antics or attention-seeking initiatives, her joint podcast with close friend Madison Keys notwithstanding.

Instead, Pegula tends to go about her business quietly, relying on a calm temperament and a methodical style that wears opponents down over time.

She gets the job done — the Tim Duncan of the women’s tour.

“She’s just all about lacing them up and competing between the lines, and then trying to be as big an asset as she can to her peers off the court,” says Mark Knowles, the former doubles standout who has shared coaching duties with Mark Merklein since early 2024.

“I think one of her great attributes is she’s very level-headed,” Knowles adds. “She doesn’t get too high, doesn’t get too low.”

Her tennis identity echoes her steadiness.

Instead of bludgeoning opponents with power, the 5-foot-7 Pegula beats them with savvy, steadiness and tactical variety. A careful student of the game, she studies matchups and patrols the court with a composed efficiency that incrementally drains big hitters and outmaneuvers most rivals long before the final score confirms it.

Keys calls that consistency her “superpower.”

“She doesn’t lose matches that she shouldn’t lose,” the 2025 Australian Open champion said this week.

Because of injuries in the early part of her career, Knowles says Pegula might have less wear-and-tear than other players her age. And he and her team have prioritized rest and recovery, which included the decision to skip the tournament in Doha last month following her tiring Australian Open run.

On brand, there was no panic in Pegula after dropping the first set in her two matches so far at Indian Wells. As she’s done all season, she steadied herself to earn three-set wins.

Bucket-list goals remain, however. Chiefly, capturing a Grand Slam title.

Jessica Pegula returns a shot to Jelena Ostapenko during the BNP Paribas Open in Indian Wells on Monday.

Pegula jokes that she briefly interrupted a run of American female success when she fell in the 2024 U.S. Open final to No. 1 Aryna Sabalenka. But seeing close friend and teenage phenom Keys capture her major in Melbourne last year — after many wondered if her window had passed — hit closer to home.

“I think Madison winning Australia just motivated me even more,” Pegula says.

Although Pegula believes she is among the best hardcourt players in women’s tennis, that confidence hasn’t translated into success in the California desert. She has reached the quarterfinals just once in 10 previous appearances in Indian Wells.

“Why not try and add that one to the resume?” says Knowles, noting that she had never won the title in Dubai until last month. “She’s playing still at a very high level.”

Pegula says the key to keeping things fresh is maintaining her love of the game by continuing to improve and experiment with new ideas, a process that keeps her engaged mentally and eager to compete.

“I’m not afraid to kind of take that risk of changing and working on different things,” she says, “which just keeps my mind working and problem solving.”

For a player who never needed tennis, she remains determined to see how much more it can give her.

Sports

Miami Heat star Bam Adebayo makes NBA history with 83-point game

Published

11 hours ago

March 11, 2026

Press Room

Miami Heat star Bam Adebayo makes NBA history with 83-point game

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Miami Heat star Bam Adebayo made NBA history on Tuesday night.

Adebayo scored 83 points, all while setting league marks for free throws made and attempted in a game for the Miami Heat in a 150-129 win over the Washington Wizards. It is the second-highest scoring game for a player ever, only to Wilt Chamberlain’s famed 100-point game.

“An absolutely surreal night,” Heat coach Erik Spoelstra told reporters after the game.

Adebayo started with a 31-point first quarter. He was up to 43 at halftime, 62 by the end of the third quarter. And then came the fourth, when the milestones kept falling despite facing double-, triple- and what once appeared to be a quadruple-team from a Wizards defense that kept sending him to the foul line.

He finished 20 of 43 from the field, 36 of 43 from the foul line, 7 for 22 from 3-point range.

After the game, he was seen in tears while he hugged his mother, Marilyn Blount, before leaving the floor after the game.

“Welp won’t have the highest career high in the house anymore,” Adebayo’s girlfriend, four-time WNBA MVP A’ja Wilson, wrote on social media, “but at least it gives me something to go after.”

MAGIC’S ANTHONY BLACK MAKES INCREDIBLE DUNK OVER FOUR DEFENDERS IN HISTORIC NBA GAME

Bam Adebayo #13 of the Miami Heat celebrates during the fourth quarter of the game against the Washington Wizards at Kaseya Center on March 10, 2026, in Miami, Florida. (Megan Briggs/Getty Images)

The NBA’s previous best this season was 56, by Nikola Jokic for Denver against Minnesota on Christmas night. The last player to have 62 points through three quarters: one of Adebayo’s basketball heroes, Kobe Bryant, who had exactly that many through three quarters for the Los Angeles Lakers against Dallas on Dec. 20, 2005.

He wound up passing Bryant for single-game scoring as well. Bryant’s career-best was 81 — a game that was the second-best on the NBA scoring list for two decades.

Adebayo scored 31 points in the opening quarter against the Wizards, breaking the Heat record for points in any quarter — and tying the team record for points in a first half before the second quarter even started.

He finished the first half with 43 points, a team record for any half and two points better than his previous career high — for a full game, that is — of 41, set Jan. 23, 2021, against Brooklyn.

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Adebayo’s season high entering Tuesday was 32. He matched that with a free throw with 5:53 left in the second quarter, breaking the Heat first-half scoring record.

Adebayo’s 43-point first half was the NBA’s second-best in at least the last 30 seasons — going back to the start of the digital play-by-play era that began in the 1996-97 season.

The Associated Press contributed to this report.

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Jackson Thompson is a sports reporter for Fox News Digital covering critical political and cultural issues in sports, with an investigative lens. Jackson’s reporting has been cited in federal government actions related to the enforcement of Title IX, and in legacy media outlets including The New York Times, The Los Angeles Times, The Philadelphia Inquirer, The Associated Press and ESPN.com.

Sports

Kings lose in overtime to the Boston Bruins

Published

12 hours ago

March 11, 2026

Press Room

Kings lose in overtime to the Boston Bruins

BOSTON — Charlie McAvoy scored 39 seconds into overtime and Jeremy Swayman stopped 14 shots on Tuesday night to earn the Boston Bruins their 13th straight victory at home, 2-1 over the Kings.

Mason Lohrei scored midway through the third period to break a scoreless tie. But the Kings tied it five minutes later when Drew Doughty’s shot from the blue line deflected off the heel of Bruins forward Elias Lindholm and into the net.

It was the seventh straight time the teams had gone to overtime in Boston.

In the overtime, Mark Kastelic blocked a shot in the defensive zone and made a long pass to David Pastrnak, who waited for McAvoy to come into the zone. The Bruins’ defenseman and U.S. Olympian, who went to the locker room at the end of the second period after taking a puck off his mouth, skated in on Darcy Kuemper and went to his backhand for the winner.

Kuemper stopped 21 shots for the Kings, who entered the night one point out of the second wild-card spot in the Western Conference. The victory kept Boston in possession of the East’s second wild-card spot.

Swayman tied his career high with his 25th win of the season. The Bruins haven’t lost at the TD Garden since before Christmas.

After the game, Kings forward and future Hall of Famer Anze Kopitar stayed on the ice to shake hands with the Bruins after what is expected to be his last game in Boston.