Sports

The minds behind EA Sports FC, NBA 2K, Madden soundtracks seek music from everywhere but the obvious

Published

1 year ago

November 1, 2024

The minds behind EA Sports FC, NBA 2K, Madden soundtracks seek music from everywhere but the obvious

Steve Schnur can’t sleep. He calls it a blessing and a curse.

In pursuit of the next great sports video game soundtrack, Schnur scrolls social media in the middle of the night, discovering new music and sending it to his colleagues who have long gone to bed.

That’s how he found Lola Young.

Swiping through Instagram one morning last November, Schnur, the president of music at Electronic Arts, came across Young’s raspy, soulful voice. “Holy … you know what,” he thought, and immediately texted Cybele Pettus, EA’s senior music supervisor.

Two days later, they attended a rooftop party in Los Angeles where three emerging musicians performed for a crowd of industry veterans. Out walked a young British woman with long dark hair, choppy bangs and nose rings. The same singer-songwriter Schnur had texted Pettus about at 3 a.m.

“We literally fell in love with her,” Pettus said. “She was just so engaging, so interesting, such a storyteller with her music. We went right up to her, told her how much we loved her set — which was like three songs — met her manager. She was very recently signed at the time to a label … I don’t even think her record was done.”

Schnur and Pettus wanted her for EA Sports FC 25, the latest edition of the wildly popular soccer game. Young doesn’t play video games or follow sports outside of watching the World Cup. But she knew it was a big deal. Her song “Flicker of Light” is nestled among 117 songs from artists in 27 countries.

“It’s interesting because it’s quite a male-dominated game, but there are loads of women who play it. It’s exciting to me that I’m going to be in the game because I’m a female artist doing my thing,” Young said.

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Not all tracks emerge from serendipitous rooftop encounters. But Schnur’s path to Young is emblematic of the modern effort to build a quality, fresh video game soundtrack.

To curate such an expansive collection of varied tracks requires an ear for what will be the next breakout song rather than merely having a finger on the pulse of what already is topping charts or going viral on TikTok. At EA, Schnur challenges his team to a musical scavenger hunt with a rule: don’t listen to the radio or any major outlet where music is played.

“I don’t want the influence of what is today to influence what will be in the next six months,” Schnur said. “You can’t title a game ‘Madden 25’ and have it sound like 2023. It has to be, by a matter of design, a place of discovery, a place that cements what the next year ahead is going to sound like. A place where the sport itself will be a part of this sound.”

To achieve this, Schnur and his fellow songseekers scour the globe for fresh tracks. They attend concerts of up-and-coming artists, take suggestions from current athletes and field submissions from the biggest names in the industry.

Everyone from Green Day to Billie Eilish and her brother/producer Finneas want to know what they have to do to be featured in the wildly popular video games. In the former’s case, that meant playing “American Idiot” on acoustic guitars for Schnur to lobby for its placement on Madden 2005. In the latter, Schnur got to hear Eilish’s new album “Hit Me Hard and Soft” before it was finished because the nine-time Grammy winner wanted to be in FC 25. Eilish’s “CHIHIRO” appears in the game.

Album sneak peeks and concert tickets are perks, but the job also comes with some pressure. Curating a video game soundtrack means creating a playlist that millions will hear — over, and over, and over. Avid gamers will remember the music for better or worse. And the best ones are remembered even decades later, when a song immediately conjures memories of a game and a time and place.

The teams responsible for piecing together the soundtracks are well aware that their work will live on as virtual time capsules once a current game is superseded by a future iteration, but they strive for the initial experience to be an introduction to new sounds instead of a recognition of old favorites.

“The sound of the NFL to a 20-, 25-year-old is very different than their parents because their associated tone with football comes from Madden,” Schnur said. “It does not come through broadcasts or live football games. It comes from the virtual experience. With that comes an enormous responsibility of getting it right and knowing that you’re defining the sound of the sport going forward.”

That’s something David Kelley, the director of music partnerships and licensing at 2K, considers when selecting songs for the NBA2K franchise.

“The most important part for us is that we want it to be future-facing, always. We want it to sound like something you’ve really not heard before,” he said.

One artist 2K tabbed for its 2025 installment, released Sept. 3, was as future-facing as it gets.

In June, 310babii, an 18-year-old rapper from Inglewood, Calif., collected his high school diploma and a platinum plaque for his hit single “Soak City (Do It)” on the same day. An avid 2K player, he jumped at the opportunity to secure a coveted spot on the soundtrack. He wrote and recorded “forward, back,” a basketball-inspired track, exclusively for NBA2K25 and hopes to hear it when the game shows replays of LeBron James dunking on other players.

Much in the way that Millennial gamers equate Madden 04 with Blink-182 and Yellowcard or hearken back to the Tony Hawk Pro Skater soundtrack, 310babii associates the NBA2K installments of his childhood with the artists featured.

“For me, 2K16 is one of my favorites. When I was in fifth grade, I remember DJ Khaled having the craziest songs on there. That’s what made that game special to me aside from the gameplay itself,” he said. “For a 10-year-old kid, my song could be that for him.”

At EA and 2K, the process for scoring a game begins the day after the previous edition launches. Figuring out how the songs flow together to establish a vibe is just as imperative as choosing the individual tracks.

“You’re kind of like a DJ in a club. You can be having a great set, then if you play one song that feels out of place, you’ll lose the whole audience and you’ve got to build that trust back,” Kelley said. “It’s something we take very seriously.”

Nailing an authentic sound means molding the soundtrack to fit the sport. That doesn’t necessarily mean zeroing in on a particular genre, though hip-hop, rap, R&B and pop tracks are frequent choices, but it does mean keying in on what athletes and fans are listening to. Kelley said Milwaukee Bucks point guard Damian Lillard and Phoenix Suns forward Kevin Durant even send songs or artists for consideration.

For MLB: The Show, finding the right vibe can mean looking to players’ walk-up songs for inspiration. Ramone Russell, PlayStation’s director of product development communications and brand strategy, said they’ve tried to lean more into the different cultures and ethnicities represented within the sport.

“We’ve started to have more Latin music, more reggaeton, some bachata. We have to do that if we’re being accurate to the source material,” he said. “We’re making a Major League Baseball game based off of something that’s real life. If in real life 40 percent of the players are Latin, and the music that they listen to on average is Latin, our soundtrack should probably have some Latin music in it.”

The team putting together the MLB: The Show soundtrack receives about 50 albums per day from labels and publishers hoping to land an artist’s track in the game, PlayStation Studios director of music affairs Alex Hackford said in an email. Along with partners at Sony Music, Hackford sends ideas to Russell’s team, which then decides what fits on the game’s base soundtrack.

The team also curates a specific set of music for the game’s “Storylines” mode, which allows gamers to play out narratives from baseball history. The songs for the “Storylines” mode that centered on the Negro Leagues were chosen solely by Russell, with the intention of expressing the more somber aspects of baseball’s history through music.

“That’s not necessarily a happy story to tell, but what we try to focus on here is what these men and women accomplished despite the racism and the Jim Crow.” Russell said. “We don’t shy away from the ugliness that’s in this story, but we celebrate what these men and women accomplished despite those things. ”

That’s particularly evident with the introduction of Toni Stone, the first woman to play regularly in a men’s major league, into MLB: The Show 24.

“When we decided we were going to do Toni Stone, the first song that came to mind was ‘It’s A Man’s Man’s Man’s World’ by James Brown. I’m like, ‘This has to be her intro song because it is perfect. The nuance is there. It’ll just get people into the right mindset for the kind of story that we’re telling.’ Because it is still very much a man’s world, and it was very much a man’s world back then,” Russell said. “But as James Brown said, it wouldn’t be anything without a woman. There’s that duality there that really helps tie everything together.”

Through each new video game released year after year, these soundtracks weave across sports and through time to become cultural touchstones. The songs bind the gameplay experience to moments that go beyond scoring virtual touchdowns or blasting animated home runs.

“Nobody remembers that unique piece of gameplay that came about in 2009,” Schnur said, “But everybody remembers the music.”

(Illustration: Meech Robinson / The Athletic; Photos: Kevin Mazur, Sean Gallup / Getty Images)

Related Topics:Culture Featured gaming MLB NBA NFL soccer

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Sports

WWE star Chelsea Green should be WrestleMania ‘headliner,’ Alba Fyre says

Published

6 minutes ago

April 17, 2026

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WWE star Chelsea Green should be WrestleMania ‘headliner,’ Alba Fyre says

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LAS VEGAS – Chelsea Green has been one of the hardest working pro wrestlers in WWE since she returned to the company in 2023 and has put together history-making moments.

Green was the first women’s United States champion in the belt’s history and the first to have multiple reigns. She’s been knocked off ladders and thrown in dumpsters, and yet, strings of bad luck have kept her off the WrestleMania card for the last three years.

Chelsea Green and Alba Fyre enter the ring during SmackDown at Bell Centre in Montreal, Quebec, on Jan. 23, 2026. (Rich Wade/WWE)

WWE star Alba Fyre, who is a part of Green’s Secret Hervice, told Fox News Digital she would have liked to have seen the Canadian star on the card.

“You know, we’re always rooting for Chelsea,” Fyre said. “Obviously, I’m a big fan of Chelsea, but I think it’s a shame that she’s not on the card this year. She should be the headliner.”

This year, it was a bit out of her hands.

Chelsea Green and Alba Fyre enter the ring during SmackDown at KFC YUM! Center in Louisville, Ky., on Feb. 27, 2026. (Craig Melvin/WWE)

WWE CHAMP JADE CARGILL VERY HOPEFUL TO MEET ‘STONE COLD’ STEVE AUSTIN AT HALL OF FAME CEREMONY

Green suffered an ankle injury in the months leading up to WrestleMania 42. She hasn’t been in the ring in a few weeks, but still remained on screen. She was seen on “Friday Night SmackDown” as of late trying to be in the corner of Tiffany Stratton, who is eyeing the United States Championship herself in a battle with Giulia.

Green was off the card for WrestleMania 40 and 41. She last appeared at the event in a fatal four-way tag team match with Sonya Deville at WrestleMania 39.

Chelsea Green looks on during SmackDown at FLA Live Arena in Sunrise, Fla., on Feb. 20, 2026. (Craig Ambrosio/WWE)

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Pro wrestling fans will be interested to see how the next 12 months go for Green. She may work herself back up the ladder and get into contention for the women’s title once again. If so, she’ll either have to contend with Jade Cargill or Rhea Ripley.

Ryan Gaydos is a senior editor for Fox News Digital.

Sports

How Alex Palou became IndyCar’s most successful driver — and why he rejected F1

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48 minutes ago

April 17, 2026

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How Alex Palou became IndyCar’s most successful driver — and why he rejected F1

Alex Palou’s 2025 season was the best for an IndyCar driver in nearly 20 years.

He won a career-high eight races, including the Indianapolis 500. He won his third straight series title and his fourth championship overall. He made the podium 13 times in 17 races.

Yet if you ask Palou, he’ll tell you he’s going into Saturday’s qualifying for Sunday’s Grand Prix of Long Beach needing to prove himself all over again.

“Who cares about what we did last year?” he said. “It’s cool to have four championships, but the only important year is 2026. Everybody started with zero points on the board and we need to do it all over again.”

That’s far easier said than done, although Palou is off to a fast start in his quest for a fifth championship having won two of the first four races on the IndyCar schedule to stand second in the driver standings, two points behind defending Long Beach champion Kyle Kirkwood.

“Last year was magical,” said Palou, who has captured 10 of the last 21 checkered flags, dating to 2024. “As an athlete you always want to keep on improving, but I need to be realistic and understand that to win eight races in IndyCar in the same year, it’s pretty tough to beat.

“So although I want to achieve that, we just need to take 2026 separately and just try our best, try to win as many races as possible and then obviously fight for the [Indy] 500 and the championship.”

Winning Long Beach, one of the few prizes on the IndyCar circuit that has eluded him, would be a big step in that drive for five. But that won’t be easy since passing on the tight 1.968-mile street course, with its 11 turns, is difficult. That makes track position important, putting a premium on Saturday’s qualifying and on pit stops in Sunday’s race.

“It’s always super tough to be competitive there,” Palou said of Long Beach, where he finished second last April, giving him three straight podium finishes. “One of the only bad things about street racing [is] that it’s really tough for us to overtake with how tight the tracks are and all the bumps.

“It just makes it super challenging.”

Alex Palou competes during the Grand Prix of St. Petersburg in Florida on March 1.

(David Jensen / Getty Images)

Not as challenging as the race Palou, the most successful Spanish driver in IndyCar history, had to run just to get into a race car.

As a boy growing up in the tiny Catalan village of Sant Antoni de Vilamajor, Palou started kart racing about the same time he started grade school. He was 15 when he finished second in the 2012 European karting championship yet he didn’t see much of a future beyond that.

Lewis Hamilton had finished in the same spot 13 years earlier, then went on to become the most successful Formula One driver in history. But England has a long-established history with open-wheel racing and Spain did not.

“He came from nothing, showing up at a carting track and then having these big dreams and aspirations. And here he is,” said Barry Wanser, the senior manager of IndyCar operations for Chip Ganassi Racing.

“I know he’s very proud he’s the first Spaniard to win the Indianapolis 500. That’s just absolutely incredible.”

But that was never the goal.

“Honestly,” Palou said, “my goal was just to have fun. When we started, I never wanted to be a race car driver for a living. I never thought that it would be possible.”

Before Palou, Fernando Alonso, a two-time F1 champion, was Spain’s most successful open-wheel driver. After Alonso is Carlos Sainz Jr., who has won four F1 races; Pedro de la Rosa, who made more than 100 F1 starts but climbed the podium just once; and Oriol Servià, who ran 79 IndyCar races in nine years but never placed higher than fourth before retiring in 2019, one year before Palou made his debut in the series.

Aside from Alonso, those drivers were good but not great, leaving the road from Spain to success in open-wheel racing a narrow one. That’s a path Palou is now widening.

“I would say that for sure it’s helping future generations that I’m here and that I had success,” he said, “just because they can know that with a normal European background you can come to the U.S. and fight for wins and championships.”

Alex Palou celebrates after winning the Grand Prix of St. Petersburg on March 1.

Wanser said what makes Palou so good is his feel for both the car and the track and his ability to communicate with his team.

“He has a very unique ability to understand what he needs the car to do to maximize performance on the tires,” said Wanser, the race strategist for Ganassi’s No. 10 car who has sometimes been called Palou’s indispensable partner. “You’re talking about road courses, street courses, for the primary [tires] — the hards and the softs — and understanding what he needs for qualifying and also what the car needs for reducing tire deg[redation] during the race.”

For now Palou, who turned 29 earlier this month, appears content with mastering those skills in IndyCar rather that following the natural progression into an F1 ride.

He said he went “all in” to win an F1 seat following his first IndyCar title in 2021, but doubts about whether he’d be given a competitive car led him to back out. Rumors linking him to Red Bull’s F1 team surfaced after last year’s Indy 500, but Palou shot those down too, saying he was staying with Ganassi.

Wanser, obviously, is happy with that decision and hopes it will pay off Sunday in Long Beach.

“Alex is very young, right?” he said. “IndyCar is so competitive that we could never, ever think about being complacent. If we start heading down that road, we will get beat and get beat often.

“It’s nonstop trying to constantly improve, knowing every weekend we show up to the racetrack it’s going to be difficult to win.”

Sports

Mike Trout’s torrid Angels series vs Yankees ends in historic fashion after he blasts fifth home run

Published

12 hours ago

April 16, 2026

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Mike Trout’s torrid Angels series vs Yankees ends in historic fashion after he blasts fifth home run

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Mike Trout couldn’t stop rounding the bases at Yankee Stadium during the Los Angeles Angels’ four-game series, and he made history doing so.

The future Hall of Famer crushed five home runs, including a blast in the Angels’ 11-4 win Thursday afternoon, and tallied nine RBIs in the series, which Los Angeles split with New York.

The 34-year-old Trout entered the series with only two home runs and seven RBIs on the season, but he’s heading back home this weekend looking like his prime self after what transpired in the Bronx.

Mike Trout of the Los Angeles Angels before a game against the New York Yankees at Yankee Stadium in the Bronx, N.Y., April 13, 2025. (Rich Graessle/Icon Sportswire)

He also heads back with some history as the first visiting player to hit a home run four straight days at Yankee Stadium, according to MLB.com’s Sarah Langs.

Trout’s five homers are also tied for the most in a single series against the Yankees. Only three others — George Bell, Darrell Evans and Jimmie Foxx — have done so in past seasons.

AARON JUDGE CALLS OUT YANKEES’ OFFENSIVE STRUGGLES AFTER GETTING SWEPT

The latest home run from Trout was a solo blast that traveled 446 feet off Yankees reliever Angel Chivilli in the top of the seventh inning Thursday to make it a 7-4 game. Jo Adell’s grand slam later in the game blew it open for Los Angeles to even the series in the end.

Before that, Trout kicked off the series with two home runs and five RBIs in a wild Monday night contest that ended with the Yankees walking it off. Aaron Judge also belted two home runs in the game, as did Trent Grisham, whose game-tying two-run blast in the ninth inning kept the Yankees’ hopes alive.

Mike Trout of the Los Angeles Angels hits a two-run home run during the fifth inning against the New York Yankees at Yankee Stadium April 15, 2026, in New York City. (Dustin Satloff/Getty Images)

But Trout and the Angels got the job done Tuesday night, and the veteran outfielder’s only hit was a solo homer. Then, in Wednesday night’s loss, Trout went 2-for-4 with a homer and two RBIs.

Yankee Stadium in general has been a pleasant place for Trout, a South New Jersey native, as he’s hitting .346 with 13 homers in his career there. He also homered in five straight games against the Yankees if you include the Angels’ last meeting in 2025. That also took place in Yankee Stadium.

“He’s the greatest, the greatest of all time,” Judge said of Trout after Monday’s game. “I know he’s had some tough injuries over the years, but to see himself back in a better spot this year – every time he comes to the Bronx, man, he puts on a show. I hate to see it, but it’s fun competing against a guy like that.”

As Judge mentioned, the Angels are just happy Trout is playing injury-free to start the season, and perhaps this Yankees series has him hitting his stride.

Mike Trout of the Los Angeles Angels hits a three-run home run in the sixth inning against the New York Yankees at Yankee Stadium in New York City on April 13, 2026. (Jim McIsaac/Getty Images)

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The three-time league MVP is heading to Cooperstown one day, but there is always the thought among baseball fans about what could’ve been for his career had injuries not gotten in the way. Trout played 130 games last season for the first time since 2019.

Now 10-10, the Angels are hoping they can get that output from Trout once more in 2026. They’re looking to get back to the playoffs for the first time since 2014.

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Scott Thompson is a sports writer for Fox News Digital.