Sports
The minds behind EA Sports FC, NBA 2K, Madden soundtracks seek music from everywhere but the obvious
Steve Schnur can’t sleep. He calls it a blessing and a curse.
In pursuit of the next great sports video game soundtrack, Schnur scrolls social media in the middle of the night, discovering new music and sending it to his colleagues who have long gone to bed.
That’s how he found Lola Young.
Swiping through Instagram one morning last November, Schnur, the president of music at Electronic Arts, came across Young’s raspy, soulful voice. “Holy … you know what,” he thought, and immediately texted Cybele Pettus, EA’s senior music supervisor.
Two days later, they attended a rooftop party in Los Angeles where three emerging musicians performed for a crowd of industry veterans. Out walked a young British woman with long dark hair, choppy bangs and nose rings. The same singer-songwriter Schnur had texted Pettus about at 3 a.m.
“We literally fell in love with her,” Pettus said. “She was just so engaging, so interesting, such a storyteller with her music. We went right up to her, told her how much we loved her set — which was like three songs — met her manager. She was very recently signed at the time to a label … I don’t even think her record was done.”
Schnur and Pettus wanted her for EA Sports FC 25, the latest edition of the wildly popular soccer game. Young doesn’t play video games or follow sports outside of watching the World Cup. But she knew it was a big deal. Her song “Flicker of Light” is nestled among 117 songs from artists in 27 countries.
“It’s interesting because it’s quite a male-dominated game, but there are loads of women who play it. It’s exciting to me that I’m going to be in the game because I’m a female artist doing my thing,” Young said.
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Not all tracks emerge from serendipitous rooftop encounters. But Schnur’s path to Young is emblematic of the modern effort to build a quality, fresh video game soundtrack.
To curate such an expansive collection of varied tracks requires an ear for what will be the next breakout song rather than merely having a finger on the pulse of what already is topping charts or going viral on TikTok. At EA, Schnur challenges his team to a musical scavenger hunt with a rule: don’t listen to the radio or any major outlet where music is played.
“I don’t want the influence of what is today to influence what will be in the next six months,” Schnur said. “You can’t title a game ‘Madden 25’ and have it sound like 2023. It has to be, by a matter of design, a place of discovery, a place that cements what the next year ahead is going to sound like. A place where the sport itself will be a part of this sound.”
To achieve this, Schnur and his fellow songseekers scour the globe for fresh tracks. They attend concerts of up-and-coming artists, take suggestions from current athletes and field submissions from the biggest names in the industry.
Everyone from Green Day to Billie Eilish and her brother/producer Finneas want to know what they have to do to be featured in the wildly popular video games. In the former’s case, that meant playing “American Idiot” on acoustic guitars for Schnur to lobby for its placement on Madden 2005. In the latter, Schnur got to hear Eilish’s new album “Hit Me Hard and Soft” before it was finished because the nine-time Grammy winner wanted to be in FC 25. Eilish’s “CHIHIRO” appears in the game.
Album sneak peeks and concert tickets are perks, but the job also comes with some pressure. Curating a video game soundtrack means creating a playlist that millions will hear — over, and over, and over. Avid gamers will remember the music for better or worse. And the best ones are remembered even decades later, when a song immediately conjures memories of a game and a time and place.
The teams responsible for piecing together the soundtracks are well aware that their work will live on as virtual time capsules once a current game is superseded by a future iteration, but they strive for the initial experience to be an introduction to new sounds instead of a recognition of old favorites.
“The sound of the NFL to a 20-, 25-year-old is very different than their parents because their associated tone with football comes from Madden,” Schnur said. “It does not come through broadcasts or live football games. It comes from the virtual experience. With that comes an enormous responsibility of getting it right and knowing that you’re defining the sound of the sport going forward.”
That’s something David Kelley, the director of music partnerships and licensing at 2K, considers when selecting songs for the NBA2K franchise.
“The most important part for us is that we want it to be future-facing, always. We want it to sound like something you’ve really not heard before,” he said.
One artist 2K tabbed for its 2025 installment, released Sept. 3, was as future-facing as it gets.
In June, 310babii, an 18-year-old rapper from Inglewood, Calif., collected his high school diploma and a platinum plaque for his hit single “Soak City (Do It)” on the same day. An avid 2K player, he jumped at the opportunity to secure a coveted spot on the soundtrack. He wrote and recorded “forward, back,” a basketball-inspired track, exclusively for NBA2K25 and hopes to hear it when the game shows replays of LeBron James dunking on other players.
Much in the way that Millennial gamers equate Madden 04 with Blink-182 and Yellowcard or hearken back to the Tony Hawk Pro Skater soundtrack, 310babii associates the NBA2K installments of his childhood with the artists featured.
“For me, 2K16 is one of my favorites. When I was in fifth grade, I remember DJ Khaled having the craziest songs on there. That’s what made that game special to me aside from the gameplay itself,” he said. “For a 10-year-old kid, my song could be that for him.”
At EA and 2K, the process for scoring a game begins the day after the previous edition launches. Figuring out how the songs flow together to establish a vibe is just as imperative as choosing the individual tracks.
“You’re kind of like a DJ in a club. You can be having a great set, then if you play one song that feels out of place, you’ll lose the whole audience and you’ve got to build that trust back,” Kelley said. “It’s something we take very seriously.”
Nailing an authentic sound means molding the soundtrack to fit the sport. That doesn’t necessarily mean zeroing in on a particular genre, though hip-hop, rap, R&B and pop tracks are frequent choices, but it does mean keying in on what athletes and fans are listening to. Kelley said Milwaukee Bucks point guard Damian Lillard and Phoenix Suns forward Kevin Durant even send songs or artists for consideration.
For MLB: The Show, finding the right vibe can mean looking to players’ walk-up songs for inspiration. Ramone Russell, PlayStation’s director of product development communications and brand strategy, said they’ve tried to lean more into the different cultures and ethnicities represented within the sport.
“We’ve started to have more Latin music, more reggaeton, some bachata. We have to do that if we’re being accurate to the source material,” he said. “We’re making a Major League Baseball game based off of something that’s real life. If in real life 40 percent of the players are Latin, and the music that they listen to on average is Latin, our soundtrack should probably have some Latin music in it.”
The team putting together the MLB: The Show soundtrack receives about 50 albums per day from labels and publishers hoping to land an artist’s track in the game, PlayStation Studios director of music affairs Alex Hackford said in an email. Along with partners at Sony Music, Hackford sends ideas to Russell’s team, which then decides what fits on the game’s base soundtrack.
The team also curates a specific set of music for the game’s “Storylines” mode, which allows gamers to play out narratives from baseball history. The songs for the “Storylines” mode that centered on the Negro Leagues were chosen solely by Russell, with the intention of expressing the more somber aspects of baseball’s history through music.
“That’s not necessarily a happy story to tell, but what we try to focus on here is what these men and women accomplished despite the racism and the Jim Crow.” Russell said. “We don’t shy away from the ugliness that’s in this story, but we celebrate what these men and women accomplished despite those things. ”
That’s particularly evident with the introduction of Toni Stone, the first woman to play regularly in a men’s major league, into MLB: The Show 24.
“When we decided we were going to do Toni Stone, the first song that came to mind was ‘It’s A Man’s Man’s Man’s World’ by James Brown. I’m like, ‘This has to be her intro song because it is perfect. The nuance is there. It’ll just get people into the right mindset for the kind of story that we’re telling.’ Because it is still very much a man’s world, and it was very much a man’s world back then,” Russell said. “But as James Brown said, it wouldn’t be anything without a woman. There’s that duality there that really helps tie everything together.”
Through each new video game released year after year, these soundtracks weave across sports and through time to become cultural touchstones. The songs bind the gameplay experience to moments that go beyond scoring virtual touchdowns or blasting animated home runs.
“Nobody remembers that unique piece of gameplay that came about in 2009,” Schnur said, “But everybody remembers the music.”
(Illustration: Meech Robinson / The Athletic; Photos: Kevin Mazur, Sean Gallup / Getty Images)
A Caitlin Clark trading card sold at auction for $234,850 on Saturday night — more than doubling the previous all-time record for a Clark or WNBA card of $97,212.54 set in October. The latest record was achieved by Clark’s one-of-a-kind 2024 Panini Select WNBA Gold Vinyl autograph rookie card and was sold by Goldin.
The latest sale is also the second most expensive women’s sports card of all time behind a 2003 NetPro Serena Williams autographed patch card (featuring a piece of one of her match-worn tennis outfits in the card), which sold in 2022 for $266,400.
🚨 NEW RECORD FOR ANY @CaitlinClark22 & @WNBA CARD 🚨
Final Sale Price: $234,850
The Second Highest Sale for any Women’s Sports Card!
Email us at Sell@Goldin.com to consign your Basketball Collectibles! 🏀🤝 pic.twitter.com/2M9v76Aqb3
— Goldin (@GoldinCo) December 8, 2024
The massive jump from the previous record for a Clark card to this shows how interest in the reigning WNBA Rookie of the Year’s collectibles still continues to grow, even during the league’s offseason. It also reflects the difference in how different types of cards are valued. The card that sold for $97,212.54 in October was a Panini Instant card (printed to order and sold individually by the manufacturer) made to commemorate Clark winning Rookie of the Year honors. These cards are traditionally less valuable than cards pulled out of packs, like the Panini Select Gold Vinyl card was. And with WNBA trading card rights holder Panini’s flagship product, 2024 WNBA Prizm, still yet to be released, it seems likely that another record could be achieved once the 1/1 autograph card from that product is pulled.
The first of three 2024 WNBA trading card sets didn’t start to hit the market until mid-October, which has been a major contributor to Clark sales records progressing throughout the calendar year. First, one of her college cards set a record in January, then one of her WNBA Draft cards set a record in September, then her Rookie of the Year card in October, and now arguably her most significant pack-pulled WNBA card released to date has topped them all.
GO DEEPER
Answers to the biggest Caitlin Clark trading card questions
Here are the top five Clark card sales to date:
- 2024 Panini Select Signed Gold Vinyl (sold 12/7/24) — $234,850
- 2024 Panini Instant Rookie of the Year Blue Viper autographed (sold 10/4/24) — $97,212.54
- 2024 Panini Instant WNBA Draft Blue Viper autographed (sold 9/20/24) — $84,000
- 2022 Bowman University Autographed Superfractor (sold 1/25/24) — $78,000
- 2024 Panini Select Autographed Black Finite (sold 12/1/24) — $52,800
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(Top photo: Paras Griffin/Getty Images)
Sports
Fox News Digital Sports' college football winners and losers: Conference championship weekend
The 12-team College Football Playoff bracket was officially revealed on Sunday as the season begins to wind down with the bell ringing in the fight for the national championship.
Conference championship weekend proved out whether teams belong in the playoffs. Clemson surprised SMU with a win in the ACC Championship, which ended up keeping Alabama out of the field. Georgia stunned Texas to win the SEC Championship, earning the Bulldogs a bye into the quarterfinals.
Boise State also earned a bye into the quarterfinals behind another Heisman Trophy-worthy performance from running back Ashton Jeanty.
So, with the meat of the season finished, who were the winners and losers from the weekend this time? Read below to find out.
Winners
Head coach Dabo Swinney of the Clemson Tigers speaks to his team during the first half of the ACC Championship game at Bank of America Stadium on Dec. 7, 2024, in Charlotte, N.C. (David Jensen/Getty Images)
Clemson: After losing to South Carolina in the regular-season finale, the Tigers needed to beat SMU to clinch a spot in the College Football Playoff. After giving up a double-digit lead in the fourth quarter, Clemson nailed a 56-yard field goal to win the ACC championship. After all the talk of Dabo Swinney not making another CFP run in the near future, he now has his team playing for a national championship. A wild end to the season for Clemson, and they needed a monster FG to finish it off.
SMU: A close loss may never feel so good for SMU as it did as their ferocious comeback in the ACC title game made the case for their spot in the College Football Playoff. Now they get a matchup against a Penn State team with a small bump in momentum and a dream.
Oregon: What an introduction to the Big Ten for Oregon. In year 1 in the conference, the Ducks ran a dominate campaign, culminating with a convincing yet competitive victory over conference staple Penn State.
Ashton Jeanty: Did the Boise State running back solidify the Heisman Trophy on Saturday night in the Broncos’ Mountain West Conference victory? The winner will be announced later this week, and Jeanty or Colorado’s Travis Hunter are expected to be the frontrunners to win the prestigious award. Jeanty, though, had his sixth 200-yard rushing game with 209 on 32 carries with one touchdown in the 21-7 win over UNLV. Jeanty finished the regular season with 2,497 yards on 344 carries (7.3 per carry) in one of the most impressive seasons for a running back in college football history.
Boise State running back Ashton Jeanty pushes away from the arms of UNLV defensive lineman Tatuo Martinson on a run in the first half of the Mountain West Championship NCAA college football game, Dec. 6, 2024, in Boise, Idaho. (AP Photo/Steve Conner)
Cam Skattebo: Never doubt the Arizona State running back’s confidence after he helped lead the Sun Devils to a Big 12 title on Saturday night. Skattebo had 170 yards on 16 carries with two touchdowns in ASU’s beatdown of the Cyclones, which capped an impressive season for him. He had 1,398 rushing yards with 19 rushing touchdowns during the regular season, and there will be a national title to fight for as the Sun Devils get a bye as the No. 4 seed.
Timothée Chalamet: College football fans were not pleased with ESPN’s decision to host Hollywood A-list actor Timothée Chalamet as the special guest picker on “College GameDay” for conference championship weekend. But the “Dune” actor left those same fans speechless with his seemingly expert analysis, leaving even his co-hosts for the day in awe. For what it’s worth, he was the only one to predict Ohio’s 38–3 rout over Miami-Ohio.
Losers
Alabama: The College Football Playoff committee decided that wins outweighed strength of schedule when giving SMU a spot in the playoffs over Alabama on Sunday. The Mustangs lost to Clemson on the final play of the ACC championship game, but the Crimson Tide’s losses to Vanderbilt, Tennessee and Oklahoma proved to be too costly. Penn State is set to host the Mustangs in the first round.
Texas: Look, I know that Quinn Ewers passed for over 350 yards against Georgia in the SEC title game, but those two interceptions were brutal. The biggest win of the regular season came against Texas A&M, and while their defense is good enough to help lead this team to a playoff win, the offense is also hit-and-miss. Even when Carson Beck was injured before halftime, the Longhorns could not take advantage of a wounded Dawgs team. It’s going to be fascinating to see if Steve Sarkisian gets Arch Manning more involved when the playoff begins.
Iowa State: Just when you thought Matt Campbell could lead this Iowa State team to a Big 12 title and get over the hump, they ran into Arizona State in the championship game. Not only that, the defense was abysmal, losing by 26 points in a game that was over by the third quarter. They had a shot at the playoff but will now be bowling somewhere, most likely in warm weather, but obviously not for a national championship. A missed opportunity for the Cyclones.
UNLV: UNLV was heavy underdogs against Boise State in the Mountain West championship. It appeared UNLV went through the motions of a Boise State blowout for much of the first half, then took an opening to make the score a bit more cosmetic when Boise State took its foot off the gas.
Georgia Bulldogs quarterback Carson Beck (Dale Zanine-Imagn Images/File)
Carson Beck’s draft stock: Would the Bulldogs have won the SEC Championship over Texas with Beck quarterbacking in the second half? Beck was hurt on the final play of the first half, which was supposed to be a Hail Mary, but his arm was hit while attempting to make the throw, and he went down in immediate pain. Then, his backup, Gunner Stockton, sent a jolt of life into the Bulldogs’ offense, which eventually scored the game-winning touchdown in overtime to seal the victory. Beck was 7-of-13 for 56 yards, though he does have time to rest up to be ready for the quarterfinals of the College Football Playoff, where Georgia is the No. 2 seed.
The Fox News Digital Sports college football winners and losers were compiled by the Fox News Digital Sports staff and the OutKick.com staff.
The Lakers had little choice Sunday night in their return to Los Angeles, a style of play chosen for them instead of them choosing it.
LeBron James, upgraded to probable earlier in the day, was suddenly on his way out of the lineup, his sore foot severe enough that his dream of an 82-game season ended Sunday evening.
Without James and still without Austin Reaves, Lakers coach JJ Redick said his team would need to play with distinct characteristics.
“We’re going to have to move,” Redick said before the game. “We’re going to have to cut. We’re going to have to pass. We’re going to have to play in transition.”
If this sounds familiar it’s because it’s how Redick has said he wants the Lakers to play with James on the court.
Without him Sunday night in a 107-98 win against Portland, the Lakers didn’t need one hero to take over. The stars of the game changed by the moment — Anthony Davis dominating the paint early. Cam Reddish and Gabe Vincent’s defense triggering the Lakers’ first great run. Rui Hachimura, in front of countryman Shohei Ohtani, efficiently carving up the defense. And D’Angelo Russell playing himself into rhythm first by doing the little things and then by doing the flashy things, hitting the crowd-igniting threes that helped carry the Lakers at times a season ago.
Lakers forward Anthony Davis drives to the basket against Portland Trail Blazers center Deandre Ayton in the first half Sunday.
(Gina Ferazzi / Los Angeles Times)
“We were running our sets. We were screening well. Guys were getting shots that we had gotten the first couple of games in the season,” Davis said. “It’s not rocket science. We just got to continue to play how we’ve been playing the last couple of games and we’ll be all right.”
Davis finished with 30 points, 11 rebounds and five blocks. Russell had season highs with 28 points and 14 assists coming off the bench, giving the Lakers’ second-unit some desperately needed teeth. And Hachimura scored a season-high 23 on just 13 shots while getting four steals.
“We were really good,” Hachimura said of the Lakers’ early-season offense. “We have that. We just kind of broke that. But I think we can get back easily. So we got to focus on that.”
Lakers guard D’Angelo Russell, right, strips the ball from Portland forward Deni Avdija in the second half Sunday.
(Gina Ferazzi/Los Angeles Times)
As the Lakers have entered into a bit of an early-season identity crisis, their offensive style has swung from Redick’s preferred motion-based system to more deliberate basketball. Part of that, of course, has to do with Reaves missing the last five games, the Lakers losing one of their primary half-court weapons. Part of it though, has been James admitted adjustments to the Lakers’ plans.
Regardless of why, the numbers don’t lie.
The first 12 games of the season, the Lakers had the NBA’s fifth-rated offense. The last 12 games, the Lakers have the league’s 25th-rated offense.
Lakers guard Dalton Knecht hangs on the rim after dunking against Portland on Sunday.
(Gina Ferazzi / Los Angeles Times)
“You have to adapt throughout the season with what works for the group and what works for different players,” Redick said after Sunday’s win. “I will say, night to night, LeBron and AD are gonna have the ball, and the offense is gonna run through them. How we do that has been different at different times throughout the year.
“The other guys are really good offensive players and really talented. And there’s nights where it’s their nights and there’s nights where it’s not. So some of it is feel but again, you have to be open to mixing different things in.”
One of those “other” guys, Russell, had his best offensive game of the season, catching fire in the fourth when he scored 13 points.
Russell declined to speak to the media after the game.
Dodgers star Shohei Ohtani and his wife, Mamiko Tanaka, watch the Lakers play the Portland Trail Blazers at Crypto.com Arena on Sunday night.
(Gina Ferazzi/Los Angeles Times)
The team’s struggles trying to find the right compromise was a guaranteed challenge, the early-season buy-in and execution were sure to suffer once old habits resurfaced. The challenge now for Redick and the players is to recapture who they were early and reinforce that it’s who they should be moving forward.
A game such as Sunday’s, even against the third-worst team in the West, can have some utility for the team as it gets healthier and the challenges increase.
The Lakers now have four days off before they play the Timberwolves in Minnesota, time they need to rest, to recover and to reconsider what kind of basketball they should be playing.
“We know what we’re supposed to do offensively,” Davis said. “We know where we’re supposed to get to as far as our spots, our running patterns, offensive schemes our plays — we know all of that. Just about a matter of executing it.”
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