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The Masters is Amazon Prime’s next test in live sports

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The Masters is Amazon Prime’s next test in live sports

Often called “a tradition unlike any other,” the Masters golf tournament has a non-traditional media partner this year.

For the first time, Amazon Prime Video will stream two hours of early round live coverage from Augusta National Golf Club on Thursday and Friday (10 a.m. Pacific) ahead of ESPN’s telecasts on cable and its streaming platform. CBS will carry the final two rounds over the weekend as it has since 1956, while the network’s streaming platform Paramount+ will have two hours of early coverage on those days.

Amazon’s piece of the Masters came after years of talks the company conducted with Augusta National while building its portfolio of live sports events which include the NFL’s Thursday Night Football package, the NBA and NASCAR in the U.S. and Champions League Soccer and Wimbledon tennis in international markets.

Live sports rights are expensive — Amazon did not disclose what it’s paying for the Masters — but the biggest events guarantee large audiences, making them less risky than high-priced investments in scripted movies and TV series.

The Masters is the favorite week of golf enthusiasts and, similar to the Super Bowl, attracts casual fans as well. Last year, the final round on Sunday averaged 12.7 million viewers on CBS according to Nielsen, the highest since 2018.

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The audience level peaked in the 7 p.m. Eastern half hour when 19.5 million viewers watched Rory McIlroy win his first green jacket after topping Justin Rose in a playoff following 18 holes. The triumph was a highly emotional conclusion to the ongoing drama of McIlroy’s pursuit of a career grand slam with victories at all four of golf’s major tournaments.

Augusta National takes special care to preserve the timeless experience of watching the best golfers in the world come together on the legendary course that first hosted the event in 1934. On-site fans, or patrons as they are called, are not permitted to have mobile phones.

But the folks running Augusta National are not Luddites. The Masters web site and app — developed by longtime tournament sponsor IBM — provides video of every shot. This year, the digital platform added a video vault that provides access to final round shots from 1968 to 2025.

Augusta National has tight control over the site and its content. But expanding coverage on Amazon recognizes the need to reach new generations of fans who are streaming-first in their viewing habits.

“Younger audiences have different expectations of how sports should be consumed,” said Tim Hanlon, chief executive of The Vertere Group a media industry consulting and advisory firm. “They are accustomed to flexibility, immediacy, and platform ubiquity. By those standards, the Masters has often appeared restrained, even stubbornly so.”

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The TV deals for the Masters are known for having controlling restrictions. The networks carrying the tournament are limited to four commercial minutes per hour to enhance the viewing experience.

Amazon is adhering to those same rules in its presentation, while adding the data-driven analysis it has used in other sports coverage. Jared Stacy, vice president of global live sports production for Amazon, said in a recent interview that his team will maintain the understated tone of the Masters.

“I think we see the world a lot in the same way of really being respectful of the tradition of what the Masters is, but also being willing to innovate,” Stacy said.

Amazon has been careful to make longtime sports fans comfortable as more events move to Prime Video. The hiring of veteran sportscaster Al Michaels to handle “Thursday Night Football” immediately created a comfort zone for NFL viewers.

Prime Video coverage of the Masters will go “Inside Amen Corner.”

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(Prime Video)

Stacy is applying the same formula to the Masters as Amazon has tapped golf legend Jack Nicklaus for guest commentary, which coincides with the 40th anniversary of his last victory at the event. Terry Gannon, a familiar face from the Golf Channel, will lead the coverage.

Amazon is expanding on the feature that has become the most popular element of the Masters web site by providing a continuous feed of the action throughout the weekend at Amen Corner, the famously challenging stretch of holes at Augusta National. It will provide hardcore golf fans with advanced stats and golf swing analysis.

As part of the buildup to the Masters coverage, Prime Video debuted “Rory McIlroy: The Masters Wait” on March 30, a documentary on the popular golfer’s journey to his 2025 win. Additional programming matters to sports media partners as evidenced by the shout-out the project received from Augusta National Chairman Fred Ridley at his pre-tournament press conference on Wednesday.

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“This film exemplifies Amazon’s dedication to bringing premium golf content to audiences worldwide,” Ridley said. “We look forward to a long relationship with Prime Video.”

While the limitations Augusta National has put on its coverage have helped make the Masters a distinctive sporting event, the rabid golf fan believes more is better.

“The mystique isn’t threatened by having more eyeballs on it,” said Bo McBrayer, co-host of the BettingPros golf podcast. “I wish I could watch every golfer hit every shot on demand, even more so at the Masters.”

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2026 World Cup Odds: How Far Can Mexico Go After Winning Group A?

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2026 World Cup Odds: How Far Can Mexico Go After Winning Group A?

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After its massive 1-0 win over South Korea on Thursday night, Mexico has won Group A and officially clinched a spot in the knockout round. 

El Tri will play its Round of 32 game in Mexico City, and will face the third-place finisher in either Group C/E/F/H/I.

This is the fourth time that Mexico has topped the group stage of a World Cup, with the other three coming in 1986, 1994 and 2002. 

With the win, Mexico remains unbeaten in World Cup group games at home, going a combined 6-2-0 (W-D-L), with two wins and a draw in 1970 and 1986, and now two wins in 2026. 

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Before the tournament began, Mexico was listed at +6500 to win the World Cup. Now, after winning its first two games of the tournament, Mexico has surged up the oddsboard to +5000. 

Can Mexico build off its first two matches and make a deep run in this tournament? Let’s check out the updated odds for El Tri as of June 19.

This page may contain affiliate links to legal sports betting partners. If you sign up or place a wager, FOX Sports may be compensated. Read more about Sports Betting on FOX Sports.

Team Mexico — Stage of Elimination

Last 32: +125 (bet $10 to win $22.50 total)
Last 16: +135 (bet $10 to win $23.50 total)
Quarterfinals: +600 (bet $10 to win $70 total)
Semifinals: +1600 (bet $10 to win $170 total)
Runner-up: +3000 (bet $10 to win $310 total)
Outright winner: +5000 (bet $10 to win $510 total)

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Mexico is currently +5000 to win the 2026 FIFA World Cup after winning Group A (Getty Images).

Mexico’s Past World Cup Results:

1930: Group stage
1934: Did not qualify
1938: Withdrew
1950: Group stage
1954: Group stage
1958: Group stage
1962: Group stage
1966: Group stage
1970: Quarterfinals
1974: Did not qualify
1978: Group stage
1982: Did not qualify
1986: Quarterfinals
1990: Banned
1994: Round of 16
1998: Round of 16
2002: Round of 16
2006: Round of 16
2010: Round of 16
2014: Round of 16
2018: Round of 16
2022: Group stage
2026: TBD

What to know: Mexico has made a habit of being in the running, but never really being in the running. Make sense? Consider this: El Tri made it out of the group stage in seven consecutive World Cups (1994-2018), but never made it past the Round of 16 in any of those years. In 2022, Mexico failed to make it out of the group stage, and it will look to get back to its winning ways in 2026 after a great start to the tournament. With its win Thursday night, Mexico has now advanced to the knockout stage in eight of the last nine World Cups. It is important to note, however, that Mexico has never made it past the quarterfinals at a FIFA men’s World Cup.

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Goalkeeper Raúl Rangel’s elite play and South Korea’s mistake help Mexico advance

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Goalkeeper Raúl Rangel’s elite play and South Korea’s mistake help Mexico advance

Three and a half years after its biggest failure on the World Cup stage in half a century, the Mexican national team needed only two games to advance to the knockout round of this year’s tournament as winner of Group A.

Mexico’s defense held off a spirited final push by South Korea, earning a 1-0 win on Thursday night at Guadalajara Stadium in front of a fiery announced sellout crowd of 45,522.

“It was a very tough game,” Mexico coach Javier Aguirre said.

Goalkeeper Kim Seung-gyu made a mistake in the 50th minute, failing to stop what appeared to be a simple cross and bobbling the ball. That allowed Mexico’s Luis Romo to easily tap the ball into the net and claim a 1-0 lead.

“In the end, a mistake was going to tip the scales,” Aguirre said.

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Mexico goalkeeper Raúl Rangel blocks a shot from South Korea’s Son Heung-min during their World Cup match at Guadalajara Stadium on Thursday.

(Natacha Pisarenko / Ap Photo/natacha Pisarenko)

“You always want to be there; I felt it, and I got the chance,” said Romo, who started the game after starting the opener on the bench — a strategic change by the Mexican coach that paid off.

South Korea put pressure on the Mexican team throughout the game. Late in the scoreless first half, Jae-sung Lee came close to giving South Korea the lead. Aguirre hoped his team would shake off nerves following the emotional opener at Azteca Stadium and show more bite in its second game against South Korea, but his team didn’t have much power behind its attack during the game’s first 45 minutes.

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The crowd in Guadalajara grew frustrated and began booing the Mexican national team’s performance at the end of the first half.

Mexico, however, won back their cheers when it capitalized on South Korea’s costly mistake and converted it into a goal.

Obed Vargas replaced Romo in the 71st minute and was close to scoring a spectacular goal if not for Seung-gyu’s save.

El Tri earned a win without any other goals thanks, in part, to a great night by goalkeeper Raúl Rangel, who stopped a header by Cho Gue-sung in the 87th minute. Captain Edson Álvarez helped turn away South Korea’s attack late, holding up relatively well despite having left ankle surgery during the past year.

“It was just a reflex,” said Rangel, whose club team Chivas plays at at Guadalajara Stadium. “I was very focused and stepped up when the team needed me, and I’m happy about that.”

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LAFC star and South Korea captain Son Heung-min fired one shot over Mexico’s goalkeeper in the first half, but Álvarez cleared it off the line before the referee ruled Son was offsides.

South Korea finished controlling possession 58% of the time, but it only earned two shots on target.

“It wasn’t a good game because they didn’t let us do much,” Aguirre said.

Mexico was coming off a comfortable 2-0 victory over South Africa, while the South Koreans had defeated the Czech Republic 2-1, marking their first World Cup opening-match win since 2010.

During the 2022 World Cup in Qatar, Mexico was eliminated in the group stage for the first time since 1978, breaking a streak of seven consecutive appearances in the knockout rounds. However, playing on home soil, the team’s goal is to emulate El Tri’s achievements in 1970 and 1986, when they reached the quarterfinals — the country’s best World Cup finish.

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Due to the new 48-team format, Mexico would need to win two knockout-round matches and reach a sixth game to realize its goals.

“We’re taking it one step at a time; first, there’s the third game,” Romo said.

Mexico's Luis Romo celebrates with his teammates after scoring during a match against South Korea at Guadalajara Stadium

Mexico’s Luis Romo celebrates with his teammates after scoring during a match against South Korea at Guadalajara Stadium on Thursday.

(Natacha Pisarenko / Associated Press)

After the win over South Korea, Mexico will close out group play against Czechia at Azteca Stadium in Mexico City on Wednesday. El Tri will get to play the first two games of the knockout round — should it win the first one — at Azteca Stadium, a venue where it has never lost a World Cup game.

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South Korea has four points and will be favored when it plays South Africa Wednesday in Monterrey. If South Korea wins the match, it would be the Group A runner-up and advance to play the Group B runner-up on June 28 at SoFi Stadium.

“We want all nine points,” Vargas said of Mexico’s goal entering its next game against Czechia.

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2026 FIFA World Cup Golden Boot Race Tracker: Lionel Messi Is Alone At The Top

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2026 FIFA World Cup Golden Boot Race Tracker: Lionel Messi Is Alone At The Top

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Who’ll win the Golden Boot at the 2026 FIFA World Cup? The race is on for who’ll score the most goals at the tournament, and it is set to be one of the tournament’s most closely watched storylines.

Several of the world’s top forwards will be aiming to finish as the competition’s leading goalscorer. Kylian Mbappé enters the tournament after winning the Golden Boot at the 2022 FIFA World Cup, while Harry Kane, Erling Haaland, Lionel Messi, and Mikel Oyarzabal are among the other players expected to challenge for the award.

And check out our list of all the 2026 World Cup goals, ranked!

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Favorites To Win The Golden Boot

Harry Kane: +310 (bet $10 to win $41 total)
Lionel Messi: +350 (bet $10 to win $45 total)
Kylian Mbappé: +350 (bet $10 to win $45 total)
Erling Haaland: +1000 (bet $10 to win $110 total)
Kai Havertz: +1300 (bet $10 to win $140 total)
Vinícius Júnior: +3300 (bet $10 to win $340 total)
Folarin Balogun: +3500 (bet $10 to win $360 total)
Mikel Oyarzabal: +3500 (bet $10 to win $360 total)
Lamine Yamal: +3500 (bet $10 to win $360 total)
Raphinha: +4500 (bet $10 to win $460 total)
Michael Olise: +4500 (bet $10 to win $460 total)
Romelu Lukaku: +4500 (bet $10 to win $460 total)
Viktor Gyökeres: +4500 (bet $10 to win $460 total)
Cody Gakpo: +5500 (bet $10 to win $560 total)
Cristiano Ronaldo: +5500 (bet $10 to win $560 total)

3 Goals

Lionel Messi (Argentina)

2 Goals

Johan Manzambi (Switzerland)
Harry Kane (England)
Erling Haaland (Norway)
Kylian Mbappé (France)
Harry Kane (England)
Elijah Just (New Zealand)
Yasin Ayari (Sweden)
Kai Havertz (Germany)
Folarin Balogun (USA)

1 Goal

Granit Xhaka (Switzerland)
Rubén Vargas (Switzerland)
Ermin Mahmic (Bosnia and Herzegovina)
Michal Sadilek (Czechia)
Teboho Mokoena (South Africa)
Jáminton Campaz (Colombia)
Luis Díaz (Colombia)
Daniel Muñoz (Colombia)
Abbosbek Fayzullaev (Uzbekistan)
Caleb Yirenkyi (Ghana)
Jude Bellingham (England)
Marcus Rashford (England)
Martin Baturina (Croatia)
Petar Musa (Croatia)
Yoane Wissa (DR Congo)
João Neves (Portugal)
Marko Arnautović (Austria)
Jude Bellingham (England)
Marcus Rashford (England) 
Yoane Wissa (DR Congo) 
João Neves (Portugal) 
Caleb Yirenkyi (Ghana)
Ali Olwan (Jordan)
Romano Schmid (Austria)
Leo Østigard (Norway)
Ayman Hussein (Iraq)
Ibrahim Mbaye (Senegal)
Bradley Barcola (France)
Ramin Rezaeian (Iran)
Mohammad Mohebbi (Iran)
Maxi Araújo (Uruguay)
Abdulelah Al-Amri (Saudi Arabia)
Emam Ashour (Egypt)
Alexander Isak (Sweden)
Viktor Gyökeres (Sweden)
Mattias Svanberg (Sweden)
Omar Rekik (Tunisia)
Amad Diallo (Ivory Coast)
Keito Nakamura (Japan)
Daichi Kamada (Japan)
Virgil van Dijk (Netherlands) 
Crysencio Summerville (Netherlands)
Felix Nmecha (Germany) 
Nico Schlotterbeck (Germany) 
Jamal Musiala (Germany) 
Nathaniel Brown (Germany) 
Deniz Undav (Germany)
Connor Metcalfe (Australia)
Nestory Irankunda (Australia)
John McGinn (Scotland)
Ismael Saibari (Morocco)
Vinícius Júnior (Brazil)
Breel Embolo (Switzerland)
Gio Reyna (USA)
Mauricio (Paraguay)
Cyle Larin (Canada)
Jovo Lukić (Bosnia and Herzegovina)
Ladislav Krejcí (Czechia)
Julián Quiñones (Mexico)
Raúl Jimenez (Mexico)
Hwang In-Beom (South Korea)
Oh Hyeon-Gyu (South Korea)

Own Goals

Yazan Al-Arab (Jordan; 1)
Ayman Hussein (Iraq; 1)
Mohamed Hany (Egypt; 1)
Miro Muheim (Switzerland; 1)
Damián Bobadilla (Paraguay; 1) 

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Last 5 Golden Boot Winners

  • 2022 (Qatar): Kylian Mbappé (France) – 8 goals
  • 2018 (Russia): Harry Kane (England) – 6 goals
  • 2014 (Brazil): James Rodríguez (Colombia) – 6 goals
  • 2010 (South Africa): Thomas Müller (Germany) – 5 goals
  • 2006 (Germany): Miroslav Klose (Germany) – 5 goals

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