Allstate CEO Tom Wilson ignited a firestorm of backlash on social media Thursday with a video statement addressing Wednesday’s terror attack in New Orleans that killed more than a dozen people. 

Wilson’s statement came ahead of the Sugar Bowl, of which Allstate is the official corporate sponsor, after the game was postponed to Thursday due to the attack. In the video, Wilson suggested Americans have an “addiction to divisiveness” and must “accept people’s imperfections and differences.”

“Our prayers went to victims and their families. We also need to be stronger together by overcoming an addiction to divisiveness and negativity. Join Allstate working in local communities all across America to amplify the positive, increase trust and accept people’s imperfections and differences. Together we win,” Wilson says in the video. 

Wilson’s words sparked outrage among social media users. The suspect has been identified as 42-year-old Shamsud-Din Jabbar. The FBI is working to determine Jabbar’s “potential associations and affiliations with terrorist organizations,” after an ISIS flag was found affixed to the truck.

Political activist Charlie Kirk spoke out against Wilson for his comments amid Jabbar’s suspected ties to ISIS. 

Sean Davis, CEO and co-founder of conservative magazine The Federalist, suggested it’s time to cancel Allstate insurance plans. 

Sports content creator Jon Root spoke out against Wilson and mocked his comments. 

SUPERDOME WELCOMES SUGAR BOWL FANS AFTER NEW ORLEANS TERROR ATTACK

Injury lawyer Adam Loewy not only condemned Wilson’s statement, he called out Allstate as a company in response to the controversy.

Other smaller social media users have expressed their own grievances and intent to end their insurance plans in response to Wilson.

“What was Allstate thinking with that statement[?] I have just canceled my policy and signed up with State Farm,” one user wrote. 

“That limp-wristed Allstate commercial about the terrorist attack is just what I needed to know that I won’t give them my business,” another wrote.

And one user even called the commercial “The worst, most ill-conceived of the college football season.”

Jabbar’s younger brother told the New York Times that he and his Army veteran brother were raised Christian in Beaumont, Texas, before the now-deceased attacker converted to Islam as an adult.

“What he did does not represent Islam,” the younger brother said. “This is more some type of radicalization, not religion.”

Retired FBI agents Scott Duffey and Chris Swecker told Fox News Digital that Wednesday’s attack could embolden ISIS, other terrorist groups or individuals who have been radicalized.

“This is a time where ISIS is under extreme stress and their existence is being threatened in Syria and elsewhere. It would make sense for them to double down on their message to radicalize Americans to put them into action and activate any cells that they have in place,” Swecker said.

Days before the attack, a pro-ISIS outlet called on Muslims living in the U.S., Europe and Russia to conduct attacks on New Year’s Eve.

“Oh monotheists in Europe, America, Russia and other lands of the Crusaders, we know that you are eager to join your brothers in the land of Jihad, but the paths have been cut off for you,” a translated version of the post read on Sunday. “The Crusaders are among you. Their security has been prolonged, and your brothers are being killed.

“The time has come to take out the swords from their sheaths and to hamstring the horses in their places that Allah loves and is pleased with,” the post continued. “They are preparing for the feast of their polytheism, so turn their feast into mourning and their joy into a calamity.”

The outlet asked Muslims, or “Crusaders,” if they felt safe in their homes as their brothers and sisters were in detention centers and camps before calling on them to “repeat the attack on them and repeat the days of those who preceded you on this path.”

The attack in New Orleans comes nearly two weeks after a suspected terror attack on a Christmas market in Germany.

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When Tyler Bilodeau, Kobe Johnson and the other UCLA starters approach center court for tipoff against Nebraska on Saturday inside Pinnacle Bank Arena, the roars from a sold-out crowd washing over them, one thing will be thunderously clear.

They’re not in Gill Coliseum, Maples Pavilion or any of the other sleepy Pac-12 arenas anymore.

Noise will be a constant companion as UCLA navigates its first Big Ten schedule. Nine conference teams are averaging at least 10,000 fans for home games, with Indiana’s average of 16,514 leading the way. Purdue ranks second with 14,876 fans per home game, followed closely by Nebraska (14,848), Michigan State (14,797) and Illinois (14,789).

“I don’t think I can name a single Big Ten stadium where their fans don’t come and, like, show out and support and they’re talking trash,” said UCLA junior guard Skyy Clark, a veteran of the experience after having spent his freshman season at Illinois. “It definitely gets loud and rowdy, so it’s a fun environment to play in.”

Well, maybe not always for the visitors.

Nebraska (11-2 overall, 1-1 Big Ten) has won 19 consecutive games on its home court during a streak that began in December 2023. With a victory over the No. 15 Bruins (11-2, 2-0), the Cornhuskers would tie the school record of 20 straight home wins they set twice previously.

UCLA coach Mick Cronin understands the challenge that awaits after having taken Cincinnati to Pinnacle Bank Arena in December 2014, when his Bearcats lost in double overtime. At the time, Cronin called the 15,147-seat facility “probably, outside of Louisville, the best arena I’ve ever been in.”

The atmosphere Saturday will certainly be more raucous than what the Bruins experienced in the Pac-12, where some libraries might have been louder than the basketball arenas.

Often it seemed as if the wrestling and basketball banners hanging from the rafters inside Oregon State’s Gill Coliseum outnumbered the fans.

Washington State players once made a habit of venturing into the stands to personally thank fans who showed up inside Beasley Coliseum, the goodwill gesture needing only a few minutes to complete.

At Maples Pavilion, UCLA blue often eclipsed Stanford red.

“There’s some schools — obviously we’re not in their league anymore — you go play in those places and there’s 1,000 people and it’s cold and you’re paranoid because your guys can’t get going, there’s just no energy in the building,” Cronin said this week.

Arizona was the only Pac-12 team to average at least 10,000 fans for home games during the conference’s final season. Oregon State, Stanford and Washington State averaged fewer than 4,000 fans, with California barely topping that threshold at 4,022.

There will be a carryover effect in the Big Ten given that all four newcomers from the Pac-12 rank in the bottom five in home attendance, with USC’s average of 3,872 the lowest and UCLA ranking next to last with an average of 4,830.

UCLA guards Kobe Johnson (0), Lazar Stefanovic (10), Dylan Andrews (2) and Skyy Clark (55) celebrate beating Gonzaga at the Intuit Dome in Inglewood on Dec. 28.

(Allen J. Schaben / Los Angeles Times)

The Bruins can expect more than double those figures almost every time they board a plane for the Midwest or the East Coast.

“In those college towns,” Cronin said, “it’s the only show in town, so they get great attendance. … So the energy won’t be a problem in the building in those places. You better play with toughness, you better travel your defense because teams with home crowds like that tend to play harder and I think it’s fool’s gold to think you’re going to go into those type of places and score 80 points.”

The Bruins might also want to pack their winter coats. The forecast for Lincoln, Neb., on Saturday calls for a high of 24 degrees, giving Cronin a chance to use the ski mask and gloves his brother, Dan, bought him for Christmas.

“I was like, ‘Yo, man, I live in Southern California,’ ” Mick Cronin said, “and he’s like, ‘You’re in the Big Ten.’ How about that? The guy’s a comedian.”

Injury updates

UCLA’s Eric Dailey Jr., wearing a face mask, relishes the moment after making a three-pointer against Gonzaga at the Intuit Dome on Dec. 28.

(Allen J. Schaben / Los Angeles Times)

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Cronin said forward William Kyle III was probably out for the game against Nebraska but could return as soon as Tuesday against Michigan after undergoing surgery for an undisclosed condition.

Forward Eric Dailey Jr. is expected to wear a mask “for the foreseeable future” after absorbing a shot to the face against North Carolina last month, Cronin said.

In his first game wearing the mask, against Gonzaga, Dailey made four of five three-pointers. “He may not take it off the rest of the year,” Cronin cracked.

Etc.

Former UCLA forward Berke Buyuktuncel is averaging 7.9 points and a team-leading 6.6 rebounds in his first season at Nebraska. “I’m happy for him,” Cronin said. “He’s definitely gotten stronger and I think he fits into what they do.” Bruins forward Lazar Stefanovic said he looked forward to reuniting with his former roommate. “The thing I loved about him was when we would play video games, he would make, like, all the jokes and stuff and everybody in the apartment would have a lot of fun with it,” Stefanovic said. “And he was good at video games.” … UCLA made 42.9% of its three-pointers in December, raising its accuracy from long range for the season to 37.1%. “The advantage we have in our starting lineup,” Cronin said, “is everybody can shoot.”

Earlier in the season, Frank Lampard spent some time with Rodri at Manchester City, breaking down the Ballon d’Or winner’s game as part of a “midfield masterclass” that he was filming.

“I did about a 50-second run of him against Aston Villa where he was scanning through the pitch,” former Chelsea and England midfielder Lampard tells The Athletic. “He kind of went deep, got the ball, checked his shoulder five times, did it again and ended up putting (Ilkay) Gundogan through on goal. So he’s a scanner.”

Lampard was a scanner too. When Geir Jordet, a professor at the Norwegian School of Sport Sciences, carried out a study a decade or so ago, after getting his hands on a pile of Premier League ‘Player Cam’ DVDs, he discovered that Lampard scanned more frequently than any of the other 117 footballers he watched.

“He scanned, if I may get a little technical, at a rate of 6.2 scans in the last 10 seconds before he got the ball, which is still high,” Jordet says. “It’s the top percentile level.”

Jordet has been publishing research on scanning since 1997, running all sorts of experiments at club level as well as working closely with some of the top players in the world, and that makes him as qualified as anyone to explain exactly what we’re talking about here.

“Scanning is looking away from the ball with the intention to gather information that can then be used when I later engage with the ball,” Jordet says. “Either I get the ball when we are in possession, or I’m trying to defend, so I’m engaging with a player who will get the ball on the opposing team.

“So, essentially, looking away from the ball – and you can see that when we measure it. Or you can see it just watching TV, or watching your son and daughter playing on the pitch when their face is directed away from the ball and the seconds leading up to them ultimately getting the ball – that would be a scan.”

A 16-second clip of Lampard in action for Chelsea in 2009 provides a perfect illustration. The footage won’t feature on the now Coventry City manager’s career highlights and it doesn’t lead to one of his 177 Premier League goals, but it regularly surfaces on social media as an example of what scanning looks like at the highest level. Lampard’s head is constantly turning one way and then the other, surveying everything around him – team-mates, opponents, space.

The best football players have great awareness of their surroundings, even before receiving the ball. I started studying SCANNING in 1997. Since then, we have filmed & analyzed more than 250 professional players and 200 elite youth players. What have we learned? Thread 1/15. pic.twitter.com/sO3AugCmP9

— Geir Jordet (@GeirJordet) October 14, 2021

It makes you wonder what Lampard thinks when he watches that video now.

“What I think is that it’s almost completely subconscious,” he replies. “I was probably slightly aware, but I was never aware of doing it to the extent that I did. That’s the surprising thing. It became like something that was a bit… built-in, I guess.

“Looking back on my game now – and sometimes it’s easier to reflect when you’re finished because you watch modern players and you see clips like you’ve just shown me there – I do understand that the things that I was probably quite good at as a midfield player… I wasn’t an amazing-in-tight-areas-get-myself-out-of-trouble kind of player. But I did have that understanding of what was around me, so it would help to know where pressure was coming, how much pressure was coming, where my team-mates were, where the opposition were. You’re forever creating a picture in your head. And I did do a lot of that.”

“Pictures” is the word that Lampard’s father, Frank Snr, a former player and then coach at West Ham United, repeatedly used when his son was a schoolboy. Some of the terminology, and certainly the technology (we’ll come on to footballers wearing virtual reality headsets to “prime their mind” later), has changed over time, but the idea of encouraging players to develop their awareness on the pitch has been around for as long as anyone can remember.

When Ron Greenwood was in charge at West Ham in the 1960s, he occasionally blew his whistle during training sessions and told everyone to stand still and close their eyes. Greenwood, who later went on to manage England’s national team, would then ask the players to name where all their team-mates were positioned on the pitch.

Some footballers seem to know that kind of thing instinctively.

Jamie O’Hara told a story to UK newspaper The Guardian years ago about a training session at Tottenham Hotspur when he was bellowing at striker Dimitar Berbatov to pass to him. Midfielder O’Hara assumed that Berbatov, who had his back to play and was positioned on the other side of the pitch, hadn’t seen him – until a ball dropped perfectly into his stride seconds later. Afterwards, Berbatov had a word with O’Hara. “He said to me, ‘I know where you are. You don’t have to shout’.”

Lionel Messi could play with the game on mute. He never misses a trick – a clip was doing the rounds on social media a little while ago showing him scanning during a kickabout at a child’s birthday party.

Scouring the pitch for information in actual matches, Messi can often be seen flicking his eyes one way and then the other (Jordet calls this micro-scanning). On other occasions, such as before setting up Argentina’s opening goal against the Netherlands in the 2022 World Cup quarter-finals, Messi looks like a pedestrian about to cross a road as he turns his head fully to the left and then to the right while slowly walking towards where the play is developing. When he explodes into life seconds later, everything seems to be mapped out in his mind.

Look at Leo Messi scanning before receiving the ball.🥶🐐 pic.twitter.com/2f7faC31oY

— ArgentineCuler (@FCB_Argentine) December 9, 2023

It’s a bit like a sixth sense for elite players. Manchester City’s Kevin De Bruyne, for example, receiving a pass between the lines before playing a killer through ball that nobody else has seen. Martin Odegaard of Arsenal taking possession on the half-turn in a tight area and spinning away from pressure. Or how about Sergio Busquets and Xavi, two former Barcelona midfielders, who played the game like they had eyes in the back of their head.

“I was nicknamed, ‘The girl from The Exorcist’,” Xavi told So Foot, the French sports magazine, in 2018. “I don’t turn my head 360 degrees like her, but there are games where I’ve rotated it more than 500 times. It’s like an obsession. When I entered this room, I analysed how the chairs, the tables, were placed. I always want to sit where I can see the whole room. It’s a reflex.”

Not everyone is like Xavi, though.

Picture the midfielder who makes a robotic first-time backward pass for your team when there is an opportunity to turn and play forward. Or the player who lets the ball run across their body with no idea that an opponent is closing them down on that side. It’s a bit like a driver pulling out at a busy junction, only looking one way, and colliding with another vehicle – Christian Eriksen’s part in FC Twente’s equaliser against his Manchester United side in the Europa League in September being football’s equivalent. “Scan!” screamed social media (and my boss in a WhatsApp message).

Three days later, another midfielder playing as if wearing blinkers was identified. “That Newcastle player didn’t scan!” my teenage daughter said during the second half of their Premier League game against Manchester City, prompting me to look up from the laptop, reach for the TV remote and hit rewind.

“That Newcastle player” turned out to be Joelinton, who received possession with his back to goal just inside the City half and with no idea that opponent Bernardo Silva was coming up behind him.

Seven minutes later, Joelinton had his pocket picked again, this time by Savinho.

An unfortunate coincidence? Or could the fact that Joelinton was converted from a striker into a midfielder in recent seasons, and the players up front typically scan less than any other position (midfielders, centre-backs, wingers, full-backs, strikers, is Jordet’s full running order), have something to do with it?

Either way, the fact my daughter, who has only a passing interest in football, now talks about scanning is a worrying sign of how much this subject has consumed me, going back to a remarkable conversation last year with Rafferty Bolshaw, who was aged 12 at the time yet spoke like Pep Guardiola.

“I don’t know if you’ve seen it, but zone 14, in that area of the pitch (the advanced central position outside the penalty area), that’s where it’s most overloaded and that’s where I find myself a lot,” Bolshaw, who is now a player in Liverpool’s academy, explained. “In that area, you might have to adapt and maybe do a shorter scan – you don’t necessarily have to take in all the intricate information.”

Bolshaw, of course, will need to master much more than scanning if he is to fulfil his dream of becoming a professional footballer.

In his seminars, Jordet talks about the importance of tactical knowledge, technical skill and decision-making, as well as the part that body orientation plays before receiving possession. But the art of scanning is an important cog in the wheel and, in Jordet’s view, a part of the game that “should get more attention”.

“In the Premier League now, it’s so important,” Declan Rice says. “If you’re not scanning, you’ve got no chance.”

The England and Arsenal midfielder was speaking to The Athletic in April, when we analysed every aspect of his game with him.

“You hear the manager (Mikel Arteta, himself a former midfielder) saying all the time, ‘Check your shoulder’, and wanting us to pass forward. Passing forward is massive,” Rice says. “The worst thing is (poor) body reception – standing there, you want to play one way but your body faces the other.”

(Michael Regan/Getty Images)

Interestingly, Arsene Wenger was preaching exactly the same stuff to midfielder Cesc Fabregas when he was Arsenal manager 20 years ago. “He would insist on playing forward from midfield and would drill into me the idea that adopting the correct posture – opening your body to receive – was key,” Fabregas told The Coaches’ Voice last year.

Body orientation and scanning should go hand in hand, otherwise all that information gathering, to borrow Jordet’s expression, is futile. “You’re scanning for a reason: to understand what you want to do next,” Lampard adds. “So you can move your body shape at the last moment depending on what you’ve seen and where the pressure’s coming from.”

It’s why players such as Liverpool’s Ryan Gravenberch or Bayern Munich’s Jamal Musiala, are exceptional at taking the ball on the half-turn – an underrated skill that allows players to escape pressure and open up space to drive forward in possession.

“Obviously, if he (the opponent) is on my left shoulder, I’ll turn off the right side. If he’s straight behind me, then I can go left or right or try to keep it,” Musiala told me in June. “But I always try to get into a position where he (the opponent) is on a shoulder, then I can mostly turn.”

For 2010 World Cup winner Fabregas, the single most important thing in football is for a player to know their next pass. Scanning is critical in that respect – but being on the same wavelength as a team-mate, whether through a rehearsed movement pattern or just a mutual understanding, helps too.

In one phase of play against Brighton last season, Rice scanned six times in the space of eight seconds in between exchanging passes with Oleksandr Zinchenko. Rice then opened his body and launched a diagonal to Bukayo Saka on the opposite side of the pitch – exactly the sort of pass that Lampard says he remembers hitting almost without thinking for Chelsea at Stamford Bridge.

“The more looks (scans) the better, because then you can see the time you’ve got,” Rice explains. “But also I probably knew before that ball was played (from Zinchenko) that Saka was free. In my head, I’m thinking, ‘If this ball comes back to me, I know Saka is on.’ I’m playing the passages of play a few steps ahead, just like you said (about a snooker player working out the shot after next).”

Rice’s last glance away from the ball (highlighted below) is what Jordet describes as the ‘critical scan’. It’s the final one before receiving and ideally takes place when the ball is travelling towards the player, rather than when it’s still at their team-mate’s feet, so as to get the most up-to-date picture. In theory, that should lead to better decision-making.

When this particular aspect of scanning came up during a wide-ranging, off-the-record discussion with a manager in League One, England’s third tier, he smiled at the suggestion that some football fans might hopefully find it interesting to read about the importance of the timing of that critical scan. “I don’t think the midfielders here (at his club) would know that,” the manager said.

The Critical Scan is one of the hardest skills in football. But for those who master it, it can be incredibly powerful. Here’s why. A Thread 1/10 🧵 pic.twitter.com/xvbZ1Wyovl

— Be Your Best (@BeYourBest_pro) January 11, 2023

Anecdotally, the amount of information top players can process during the ‘critical scan’ stage is remarkable. Recalling his meeting with Rodri, Lampard says the Spain international talked him through another passage of play in that match against Villa where he ended up shooting with the inside of the foot as the ball came across him.

“I said, ‘What made you choose that technique?’,” Lampard recalls. “The interesting thing in his explanation was he gave me about six different thought processes that he had, from the moment Zinchenko passed it to what he did.”

It’s on, it’s on, my goodness it’s on! 🙌#ManCity pic.twitter.com/GMl7iGluXX

— Manchester City (@ManCity) May 22, 2022

That story brings to mind something Jordet said during one of his seminars, when he spoke about how his eye-tracking studies at Rosenborg showed the majority of the Norwegian club’s players scanned for less than half a second. “It’s super-brief — just a glance and that’s it,” Jordet said. “So quick that you can even question how much information they are able to pick up when they conduct scans. I’ll leave that question hanging.”

Jordet’s smile as he made that last comment felt telling. Presumably, the answer was far more information than most people would imagine.

“Oh definitely!” Jordet says, laughing, when we catch up a few months later. “I have several answers to that question, though. One of them is that I do think that from a single scan you’re not typically – this is what our research indicates – picking up the whole pitch. You’re seeing probably more what I would call proximal information. So just information immediately around you.”

Like if you took a photo? “Yes. But it’s a blurry photo. So maybe you’re seeing shadows moving around. You’ll probably pick up colours, a team-mate, an opponent, and you’ll definitely see someone there, so an opening here (one side) but a block there (the other side). But then, of course, these players don’t do just one scan; they typically do more scans, so they see pictures seaming together. So they get a bigger feel for what’s happening around them.

“One of the more fascinating players I’ve looked at when it comes to scanning is Zinedine Zidane. They made a movie about him – he was playing for Real Madrid against Villarreal and they had 20 cameras only focusing on Zidane. And in it there are several moments where he is picking up the ball, and from between the passes being hit to him and him receiving the ball, I count sometimes three, four (critical) scans, which is an insane number. It feels to me that he knows everything about you (the opponent) when he gets the ball.

(Denis Doyle/Getty Images)

“The other thing I want to say is about my experience in conversations with elite players – these are players who are now, or were in the past, at the highest level in Europe, that I speak with every week as a personal psychology consultant but also about tactical work and cognitive perceptual work. And these players are thinking.

“We have this feeling that players are on the pitch and there’s not that much going through their heads. But I have exactly the same impression that you cite Rodri as saying (to Lampard), that we can go through a situation on video and the players that I’ve been working with, they will tell me what they’re thinking when the ball is in the air, and there are two, three, four different options that they’re considering. And then they end up saying, ‘No, I’m not gonna do those three because the fourth option feels the best.’

“Now, some of this could be after-the-fact reconstruction of a memory, which we know is a bias. But in my experience, there’s so much more cognitive work going on than what we realise.”

But where does that cognitive work, or that football intelligence, come from? Is it nature or nurture?

“I think it’s something that comes naturally to some people and others have to work on it,” former Everton manager Lampard says. “It’s something that I always talked about a lot with younger players, and I remember actually speaking to (Belgium international midfielder Amadou) Onana about it at Everton when he first came (to the club in summer 2022), because I could see that he had a really good talent for receiving and kept his first and his second touch close. But my feeling was: is he definitely aware of what the picture is, to be making the best possible pass? And I think the best players make the best pass and, generally, the best pass is forward.

“So when you can make those quick decisions and understand that if Rodri wants to find De Bruyne in a pocket, if he can’t get that pass away quickly enough, he loses that opportunity and then it becomes a sideways or a backwards pass. So the idea of scanning, and the football intelligence, is as critical probably as the execution of the pass, because without the scan and the idea where you’re going to play it, then you’re not even going to get that.”

Name: Rafferty Bolshaw
Occupation: Secondary school pupil and Liverpool academy player
Chosen specialised subject: scanning.

It doesn’t take long in Bolshaw’s company to realise that he is no ordinary 13-year-old. There are times during the interview when you have to stop and remind yourself you are listening to a child. Polite, bright and wonderfully engaging, he is a future Mastermind contestant in the making.

“In lockdown, I read an article called The Art of Scanning and there were three main points that I took from it,” he explains. “The first one was that they said it separated the good players from the great players. It also mentioned that the people with the highest scan frequency were players that I already admired – for example, Xavi. And then it also said that scouts in Europe were now using scanning to measure the potential of players. So I wanted to look into it more.

“I’d heard about this lady called Sherylle Calder from my dad, because he loves rugby and she was part of the 2003 (England’s men) rugby (union) World Cup-winning team. And she had a platform called EyeGym. So I really wanted to train my scanning, so I started using it and straight away I saw that I was improving and getting quite high scores. I stopped using that after I beat Bryan Habana’s score.”

Rafferty Bolshaw signing for Liverpool (Liverpool FC)

Bolshaw makes that last comment in such an unassuming way he could be talking about getting good marks for his science homework. Habana, for the record, is a former rugby union World Cup winner with over 100 caps for South Africa and one of the greatest players of his generation. Bolshaw was a primary-school pupil at the time.

Nick, his father, says that his son’s interest in scanning is totally “self-led”. By his own admission, Bolshaw Snr “doesn’t understand most of it” because cricket and rugby were his thing rather than football. His son, in contrast, gives the impression that he could present on the topic as part of the UEFA Pro Licence coaching course.

“Obviously, scanning helps you with your game,” Bolshaw adds. “But if you’re just swinging your head around, it’s not really going to help anyone. It’s more important you can show that the scanning is helping with your decision-making on the pitch.”

Some people will probably wonder if Bolshaw is a bit young for all of this, and if he should just enjoy playing football at his age and not think too much about concepts such as “scan symmetry” – a term he uses at one point to explain the importance of looking to your left and your right side. But the experiences of some of the world’s top players say otherwise.

When Bolshaw attended a football seminar in Manchester (he persuaded his dad to take him after seeing the event advertised on Instagram), he ended up talking to Jordet, who told him a story about Odegaard practising scanning in his living room from the age of eight.

Total number of scans: 493

Odegaard is definitely one of the top scanners in the game. This number was the total observed by us when Odegaard was in view. 2/14 pic.twitter.com/wJv7PIJg1Z

— Be Your Best (@BeYourBest_pro) March 14, 2023

“After that conversation (with Jordet), I was really inspired,” Bolshaw says. “So I went to see Geir again, in Oslo, and he spoke all about creating scanning as a habit. Geir showed me this really cool video on YouTube with Martin, where the ball was played to him and he had a man behind him, tight on him, and he moved to one direction. When Martin watched the replay, he was like, ‘Oh, I did scan there’ – he didn’t even know he’d done it because he’d been doing it his whole life, creating a habit.”

While in Oslo, Bolshaw also tried something new to help with his scanning: a virtual reality headset. The equipment, developed by a company called Be Your Best, enables players to practise their scanning in scenarios recreated from professional games, and also to move freely around the pitch and make their own decisions via a “MatchPlay” feature that is driven by artificial intelligence.

“The usage is typically around priming, so priming five to 10 minutes before a training session, or five to 10 minutes before a game, so that they are primed for that scanning behaviour,” explains Andreas Olsen, the Be Your Best CEO.

Olsen talks about “pre-living games”, which is exactly what Aurelien Tchouameni did last season when he was asked to fill in for Real Madrid at centre-back. A midfielder by trade, Tchouameni posted footage of himself on TikTok wearing a VR headset at home before a match against Osasuna, when he was able to simulate situations that he might find himself in when operating as an auxiliary defender.

@aurelientchm

Embrace the 🆕 #realmadrid

♬ original sound – Aurelien Tchouameni

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For others, the technology is used more routinely.

“You have a lot of different, let’s say, modes you can play, but what I use it for is the scenarios,” explains the Norway international midfielder Kristian Thorstvedt, who plays his club football for Sassuolo in Italy. “You get put in scenarios that can happen on the pitch in your position, you choose the game speed, and then you will get the ball and it’s about making the right choice. You get points for how much you scan, how well you scan, and the timing of the scanning.

“I like to use it mostly before games, to kind of get in the rhythm of scanning, to have my head clear to know that if I get in these situations, I know what choice to make. So I always bring it with me when we go on away trips. Or the day before a game, I use it here at home.”

Thorstvedt is a good case study for another reason too. He remembers being 10 or 11 years old at Stavanger’s Viking, the Norwegian club where he started his football journey, and listening to a coach present on scanning. Some footage of Lampard was shown during the meeting and everyone was told how much scanning could help their game. Thorstvedt didn’t think much more about it at the time but, as he got older and grew more familiar with playing in midfield, he came to realise that mastering scanning gave him the best chance of competing with boys who were physically more powerful than him.

“I wasn’t very quick,” he explains. “I wasn’t the strongest guy when I was younger, so I had to complement it with other stuff. So that’s why I found the importance of scanning.”

That story feeds into a broader discussion at youth level around scanning and players who are late developers physically. Is it possible that children who aren’t able to rely on attributes such as strength and pace in their younger years are more likely to pick up and master scanning skills?

Jordet nods.

“It’s that old idiom, isn’t it – necessity is the mother of invention. So when you need to do something to survive, then you’re more likely to develop it. Not everyone will, but some will,” he says.

“For example, I heard about Xavi from someone who had spoken directly with him about this, that when he was a young player he was scared of all the physically superior players around him, and the way to make sure that they couldn’t touch him was to always know where they were coming from, which, again, is so logical.”

It’s natural with scanning to think about the team in possession. But defensive scanning can be every bit as important, if not more. A study of the 2020 European Championship showed that 38 per cent of the 133 open-play goals conceded at that tournament were down to either a closed-body position or a lack of scanning. Ball-watching, in other words.

“That doesn’t surprise me,” Lampard says. “I’m not trying to patronise players here because I was one. But if you come away from those basics – defensive body shape and understanding that – you can forget them. So I don’t think you can repetitively train those things enough.”

But how often do coaches put on training exercises designed to work on scanning both with and without the ball? Do they even speak to players about scanning?

Wenger certainly did at Arsenal. The Frenchman was fascinated by the subject and even allowed Jordet and his team of researchers to install cameras at the club’s Emirates Stadium during the 2017-18 season to study his players. Not all of the footage made for enjoyable viewing – Jordet shows a clip in his seminar of Arsenal forward Alexis Sanchez ball-watching before Manchester United score a counter-attacking goal – but it was instructive.

Arsene Wenger (Ryan Pierse/Getty Images)

“If football can be summed up as ball reception, decision making, and the quality of performance, we realised that the thing that makes the difference between players is the ability to take in information,” Wenger wrote in his autobiography. “In the Premier League, the good players take in four to six pieces of information in the 10 seconds prior to receiving the ball, and the very good players take in eight to 10 pieces. It is therefore important to develop exercises that help increase this gathering of information.”

Jordet’s study at Arsenal found a robust link between scanning and performance but, unlike Wenger, he “can’t go that far to say that it is the difference-maker”. Instead, he says that scanning is “definitely something that contributes” to performance. When it comes to Wenger’s thoughts on training exercises, though, he is in total agreement.

In one of his seminars, Jordet shows a clip of an unopposed passing drill at a German Bundesliga club – two groups of players facing each other – and asks the audience to count the number of scans.

“Did anyone count any?,” Jordet says afterwards. “Of course not. And why would they (scan)? This is an exercise that doesn’t invite scanning, because all the information you need is in front of you. And think about that, because what these players then get is a lot of training on receiving the ball while they look at the ball.”

Thorstvedt gives the impression that scanning is overlooked once players turn professional. He’s 25 years old and says he hasn’t ever had a coach at senior level talk about it in a group meeting. “I think most coaches think scanning is part of when you grow up when you’re young and you have to learn this by yourself,” he adds. “But I wish there was more focus on it.”

Lampard listens to that comment with interest. “I haven’t done it in a general team meeting. It’s a good point. Sometimes maybe your focus is on other things. But with scanning, I’ve probably generally done it with midfield players more, as I’ve spoken about (with Onana). But I would say it absolutely should be something that’s part of coaching with professional players.”

One of the best ways to do that, Lampard explains, is to show a player footage of themselves scanning well, to highlight how that helped them to pass forward or make a good decision, and then show another clip where they failed to “check their shoulder” and the negative impact that had on their next action.

“Then, when I would train with players – and this is just a simple example – you could arrange a drill where you have a ball being fired into a midfield player and they’re either receiving fake pressure from a coach who is giving them space, or the coach is going tight and they need to pop it off quickly. I think doing those sort of basic things, and getting the player’s buy-in as to why you’re doing it, are the building blocks.”

In Jordet’s experience, that kind of one-to-one work isn’t done nearly enough: “One of the things that has surprised me – I would almost say shocked me – working in football over the past decade or so is how little these players get feedback from their manager, but also their coaching staff in general, about their individual development. All the focus is on team tactics. That’s their world, that’s what they care about.

“And then if they don’t even focus on individual development, then to focus on scanning, which is just a little part of that…. maybe it’s not their role either, but someone at the club should have that role, and it’s not happening as much as we might think, or want.”

In reality, scanning drills should be position-specific too and not just generic. Forwards, for example, scan in a very different way to centre-backs and, typically, a lot less than midfielders – something that Jordet partly puts down to the lack of space around them, which means that the speed of perception needs to change too.

There are, of course, always exceptions to the rule. Jordet’s research shows that Erling Haaland, Robert Lewandowski and Kylian Mbappe all scan “significantly more” than the average (three scans in the final 10 seconds before receiving) for players in their position. “Their super-strength is in their heads and how quickly they think,” Jordet says.

That comes back to something Lampard said earlier in our interview about how much of football is played in the brain. If that is the case, should scanning be considered a talent?

Lampard was never sure about that idea as a player and he still wrestles with the question now. “I think it possibly is a talent,” he says. “But it’s a strange thing: my dad saying that I had ‘pictures’; it’s a really easy statement – just swivel your head, that’s not hard to do. And it doesn’t necessarily feel like a talent, does it?

“But I think that the talent is, probably, understanding what you’re looking for and understanding what you want out of that.”

(Top photos: Getty Images; design: Eamonn Dalton)