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How to improve NBA’s ratings? More fireworks — if new stars are up for it

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How to improve NBA’s ratings? More fireworks — if new stars are up for it

Donovan Mitchell, presented with the challenge of solving the NBA’s oft-discussed ratings issue, smiled as he gave his immediate retort.

“Get into more fights,” the Cleveland Cavaliers star said.

He was joking, of course, and provided his usual eloquence in his real answer. But the essence of his quip was onto something.

The biggest issue with the NBA isn’t (primarily) how many 3-pointers are being cast, except maybe for those hunting for disparagement. Nor is it the length of the season, or the perceived triviality of regular-season games. Are those concerns? Sure. But only as low-hanging fruit for the unsatiated.

The real issue, the one proven by the spike in ratings on Christmas Day, is the wanting magnetism of the league’s stars not named Stephen Curry, LeBron James and Kevin Durant. It’s the next generation of NBA ambassadors who have yet to do enough to seize attention.

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No doubt, it’s unfair to compare the appeal of the next wave of stars with legends who have footprints in three decades. But it’s certainly fair to wonder who will take the baton from them. Or who even wants it. We know Anthony Edwards does, but the Minnesota Timberwolves star’s got to win for his charisma to matter. We know Jayson Tatum wants it, but the Boston Celtics leader’s charisma doesn’t quite match his success. It’s a tricky dance.

But the NBA was built on this, on a superstardom that’s as much intangible as it is palpable. The NBA was built on the magnetism of Magic Johnson and Larry Bird. The former was more front-facing than the latter, but they both did the job of putting the league on their backs.

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Michael Jordan made sure he was always dressed well and presentable, honoring the reality that seeing him was a moment for people. Kobe Bryant groomed his whole life for the mantel. James has been willingly in the public consciousness since he was 16 years old. Curry saturates the market with himself. Durant would seem to be the anti-superstar, but he traffics in accessibility and transparency and cares about the league and the game as much as anyone, if not more.

What NBA superstars, the one who carry the league, have always seemed to understand is the role is as much a responsibility as it is a perk. Along with the maximum contracts and the honor of the elite realm comes the burden of carrying the torch.

And Mitchell made a fair point. Their burden didn’t end with their playing days.

“The way we talk about our game is huge,” Mitchell said. “The way we talk about our current players, I think, has a huge impact on what people think. You have some people saying, ‘Who is this guy? How is he getting paid this?’ I think that overall is not the greatest look. … A lot of guys who are retired that have shown love and continually will. But I think that’s a big thing … the way you talk about the product, in a sense. That’s something we really can be better at as a whole, as a brotherhood.”

Still, it feels like the succeeding generation of superstars doesn’t care so much to continue the tradition of putting the league on their back, of winning the affection of the audience.

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Jayson Tatum and Shai Gilgeous-Alexander

Jayson Tatum backs down Shai Gilgeous-Alexander during a game Sunday in Oklahoma City. They’re among the biggest of the new generation of NBA stars. (Joshua Gateley / Getty Images)

In fairness to them, some of these players just aren’t naturally drawn to the spotlight. And they’re just being their authentic selves, retreating to the confines of obscurity and peace.

In fairness to them, several of them are not from this nation. They may not long for affinity from the American populace. Nikola Jokić, the best player in the league, doesn’t seem to desire it at all. Certainly, those who want it, may understandably not be savvy on how to get it. They have their own home to which they can retreat. That’s the reality of a global league.

In fairness to them, they’ve been raised in a different time. Expectations of access have grown debilitating, so have the ramifications of such access. Anyone who watched “The Last Dance,” ESPN’s documentary on the Chicago Bulls’ 1997-98 season, saw the pound of flesh superstardom took from Jordan. That was just traditional newspaper and broadcast journalists. The media landscape since then has multiplied like wet Gremlins.

So it must be confessed — the desire to not dive headfirst into this setup is actually a rational response. But since the players aren’t rewarded rationally, it’s fair to ask for them to go ahead and dive in anyway. Like their ancestors in superstardom.

We need more from the next generation.

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They’ve got the greatness down. These dudes are good. The skill is off the charts.

“For us,” Mitchell explained on the role of the next wave of stars, “it’s continuing to play high-level basketball. There’s always going to be discourse. There’s always going to be something to talk about. Just continue to play high-level basketball. … I think the biggest thing for us is to continue to carry the game.”

Yes. But it takes more than just great basketball. It takes more than these unappealing manicured personas curated from a focus group by some publicity firm. It takes more than safe comments for fear of going viral. It takes more than just wanting to play basketball and go home.

Mitchell knows this. He is an irrefutable fan of the game. At 28, he’s also part of the collection of torch-bearers for the future. His Cavaliers being atop the Eastern Conference is setting him up to be one of the chief ambassadors. When the smoke arrives in the playoffs, whether from Boston or Milwaukee, Mitchell will inhale.

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Wednesday night, he clashes with Shai Gilgeous-Alexander. Oklahoma City versus Cleveland is a potential NBA Finals preview. It pits two of the most explosive guards in Mitchell and SGA, two incredible young players in Jalen Williams and Evan Mobley. It should be a prime matchup.

All it needs is some fireworks.

That’s the NBA’s secret sauce. Rivalries. Which are sparked by personalities and fueled storylines. The clashing of stars. Players who inspire hate and love.

The NBA is culpable. Ownership’s bent on suppressing dynasties also deprives the league of that special element dynasties bring. Now it’s lacking and unclear from where it will come.

It increases the need for players to uphold the banner. Such requires vulnerability from the characters, a revealing of more than just one’s game. A willingness to play a part in the melodrama of it all.

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“More fights,” as Mitchell joked, can be translated to more of a willingness to mix it up. More of a willingness to clash with each other. More of a willingness to competitively, theatrically, challenge one another. More of a willingness to at least be transparent and embrace whatever drama comes as a result.

That’s how LeBron and Curry got to this point, where they are senior citizens of basketball and still the chief needle movers. They dueled for four straight years at the highest levels. They go at each other. Their history includes trash talk and competitive ice between them. They’ve inspired disdain as much as adoration, which doubled their interest. They weren’t interested in playing it cool.

The NBA is desperate for a new rivalry.

It looked for a while as if the Dallas Mavericks’ Luka Dončić and Phoenix Suns’ Devin Booker would be next. We know Dončić is willing to mix it up. But that spark was short-lived, though entirely riveting.

It looked for a while as if Ja Morant was next. And he still may be. But he must get his Memphis Grizzlies back on that big stage.

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It looked as if Edwards was heading to the top. But his Timberwolves are starting to feel more like a flash in the pan.

Who takes the torch? It doesn’t get passed by osmosis. Someone has to go pry it from the hands of its current owners. Someone has to get to the big stage frequently enough, and be impactful enough while on it, to inspire passion.

Two of the future faces of the league, so the NBA hopes, closed 2024 with a showdown in Oklahoma City. SGA vs. Ant Man.

Gilgeous-Alexander scored 19 of his 40 points in a dominant third quarter. He made 15 shots, nine came in the paint, and seven of those in the restricted area. It was a display of SGA’s mastery of penetration. He was asked about finding his way to the rim against one of the league’s best defenses — featuring perimeter hounds such as Jaden McDaniels, Donte DiVincenzo and Edwards, and anchored by four-time Defensive Player of the Year Rudy Gobert.

SGA, surrounded by his teammates as with every on-court interview, impregnated a pause before answering. He eventually let out a “hmmmm” while sighfully slumping his shoulders. He looked toward the rafters as he searched his brain for an answer. He even rubbed his chin, trying to massage his mind for the right words.

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The NBA needs him to use this moment to make it a moment. In competition for attention spans, with the NFL encroaching on their space, with the narrative demeaning the league, it would behoove SGA to lean in. Declare his supremacy. Taunt Edwards. Make this something. “More fights.” It clearly wouldn’t be organic for him. But it would surely be useful.

Finally, he answered.

“I,” Gilgeous-Alexander said, holding his mouth open for a beat before letting the words escape, “I get to the rim on anybody.”

Close enough. For now.

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(top photo of Shai Gilgeous-Alexander and Donovan Mitchell: Jason Miller / Getty Images)

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Former NFL Players Of Iranian Descent Speak Up For Freedom From Islamic Regime

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Former NFL Players Of Iranian Descent Speak Up For Freedom From Islamic Regime

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Ali Haji-Sheikh and Shar Pourdanesh share the fact they are retired NFL players living beyond the glow of the NFL spotlight. But they also share another distinction tying them to current events: They are part of the Iranian diaspora hoping for the downfall of the Islamic revolution.

They make up part of a small group of men who played in the NFL – along with David Bakhtiari, his brother Eric Bakhtiari and T.J. Housmandzadeh – who are decedents of Iranians.

Washington Redskins kicker Ali Haji-Sheikh (6) talks to reporters at Jack Murphy Stadium during media day prior to Super Bowl XXII against the Denver Broncos. San Diego, California, on Jan. 26, 1988.(Darr Beiser/USA TODAY Sports)

Haji-Sheikh: Self-Determination For Iranians

Haji-Sheikh, 65, played in the 1980s for the New York Giants, Atlanta Falcons and Washington Redskins. He was a first-team All-Pro, made the Pro Bowl and was on the NFL All-Rookie team in 1983 for the Giants and, in his final season, won a Super Bowl XXII ring playing for the Washington Redskins and kicking six extra points in a 42-10 blowout of the Denver Broncos.

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Now, Haji-Sheikh is the general manager at a Michigan Porsche-Audi dealership and is like the rest of us: Keeping up with world events when time permits. 

Except the war the United States is currently waging against the Islamic Republic of Iran is kind of different because Haji-Sheikh’s dad emigrated from Iran to the United States in the 1950s and built a life here.

And his son would like to see freedom come to a country he’s never visited but has a kinship to.

“It’s a world event,” Haji-Sheikh said on Monday. “I am not a big fan of the Islamic revolution because I am not Islamic. I would like to see the people of Iran be able to determine their own future rather than it be determined by a few people. It would be nice to see them having a stable government where the people can actually decide how they want it to go.

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Green Bay Packers kicker Al Del Greco (10) talks with New York Giants kicker Ali Haji-Sheikh (6) on Sept. 15, 1985, at Lambeau Field in Green Bay, Wisconsin. The Packers defeated the Giants 23-20.

Iranians Celebrating And Americans Protesting

Haji-Sheikh hasn’t taken to the streets of his native Michigan to celebrate a liberation that hasn’t fully manifested mere days after the American and Israeli bombing and elimination of the Ayatollah. 

“I’m so far removed from that,” Haji-Sheikh said. “My mom is from Michigan and of Eastern European background. My dad is from Iran. But it’s like, he hasn’t been back since I was in eighth grade, so that’s a long time ago. That was when the Shah was still in power, mid-70s, ‘74 or ’75, because if he ever went back after that he never would have left. They would have held him, so there was no intention of going back.

“But if things change he might want to go, you never know.”

Despite being removed from any activism about what is happening in Iran Haji-Sheikh is an astute observer.

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“My favorite thing I’m seeing right now on TV is the Iranians in America celebrating because there’s a chance, a glimpse, maybe a hope for freedom,” Haji-Sheikh said. “And you have these people in New York protesting. What are you protesting?”

Pourdanesh Thanks America, Israel

Pourdanesh retired from the NFL in 2000 after a seven-year career with the Redskins and Steelers. The six-foot-six and 312-pound offensive tackle was born in Tehran. He proudly tells people he was the NFL’s first Iranian-born player.

Pourdanesh is much more visible and open about his feelings about his country than others. And, bottom line, he loves that President Donald Trump is bombing the Islamic regime.

“This is a great day for all Iranians across the world,” Pourdanesh posted on his Instagram account on Saturday when the war began. “Thank you, President Trump, thank you to the nation of Israel. Thank you for everybody that has been standing up for my people, my brothers and sisters in Iran across the world. This is a great day.

“The infamous dictator is dead – the one person who has contributed to deaths of hundreds of thousands of Iranians and other people around the world, if not more. So, congratulations to my Iranian brothers and sisters. Now, go and take back the country.”

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This message was not a one-off. Pourdanesh has been posting about what has been happening in Iran since January, when people in Iran took to the streets demanding liberty and the government’s thugs began killing them, with some estimates rising to 36,500 deaths.

Offensive lineman Shar Pourdanesh (68) of the Pittsburgh Steelers blocks against defensive lineman Jevon Kearse (90) of the Tennessee Titans during a game at Three Rivers Stadium on Sept. 24, 2000, in Pittsburgh. The Titans defeated the Steelers 23-20. (Photo by George Gojkovich/Getty Images)

‘Islam Does Not Represent The Iranian People’

“[The] Islamic Republic does not represent the Iranian people,” Pourdanesh said in another post. “Islam does not represent the Iranian people. For almost 50 years, the Iranian people and our country of Iran has been taken hostage by a terrorist regime, and it’s time to take that regime down.”

Pourdanesh was not available for comment on Monday. I did speak to a handful of other Iranian-Americans on Monday. They didn’t play in the NFL, but their opinions are no less valuable than those of former NFL players.

And these people, some of them participating in rallies on behalf of a free Iran, do not understand the thinking of some Americans and mainstream media.

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One complained that media that reports on reparations for black Americans based on slavery in the 1800s dismisses the Islamic takeover of the American Embassy in 1979 as an old grievance.

Another said his brother lives in England, where Prime Minister Keir Starmer immediately called the American and Israeli attacks on the Ayatollah’s regime “illegal” but, as the head of the Crown Prosecution Service took years to do the same of Muslim rape (grooming) gangs in the country.

(Starmer announced a national “statutory inquiry” in June 2025). 

Offensive lineman Shar Pourdanesh of the Washington Redskins looks on from the sideline during a game against the Pittsburgh Steelers at Three Rivers Stadium on Sept. 7, 1997, in Pittsburgh. The Steelers defeated the Redskins 14-13. (Photo by George Gojkovich/Getty Images)

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Pourdanesh Calls Out NFL Silence

And finally, Pourdanesh put the NFL on blast. He said in yet another post that during his career, the NFL asked him to honor black history, asked him to stand for women’s rights, asked him to fight for equality for those who cannot defend themselves.

“I did everything they asked, and now I ask the NFL this: Where are you now? Why haven’t we heard a single word out of the NFL? NFL, Commissioner Roger Goodell, all the NFL teams out there, all the players who say they stand for social justice, where are you now?

“Why haven’t we heard a single word out of you with regard to the people who have been killed as of today? The very values you claim to espouse are being trampled right now. Why haven’t we heard a single word?”

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Commentary: Will Klein isn’t surprised he saved the Dodgers’ World Series dynasty

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Commentary: Will Klein isn’t surprised he saved the Dodgers’ World Series dynasty

The day after he saved the Dodgers’ season, Will Klein was hungry. He ordered from Mod Pizza.

He drove over to pick up his order. The guy that handed him the pizza told him he looked just like Will Klein.

“You should just look at the name on the order,” Klein told him.

Chaos ensued.

“He actually started screaming,” Klein said. “He just started flipping out, which was funny.”

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Thing is, if it were two days earlier, the guy would have had no idea what Klein looked like. Neither would you.

On Oct. 26, Klein was the last man in the Dodgers’ bullpen, a wild thing on his fourth organization in two years, a last-minute addition to the World Series roster.

On Oct. 27, the Dodgers played 18 innings, and the last man in the Dodgers’ bullpen delivered the game of his life: four shutout innings, holding the Toronto Blue Jays at bay until Freddie Freeman hit a walk-off home run.

Dodgers pitcher Will Klein celebrates during the 16th inning of Game 3 of the World Series against the Toronto Blue Jays at Dodger Stadium on Oct. 27.

(Mark J. Terrill / Associated Press)

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When Klein returned to the clubhouse, Sandy Koufax walked over to shake hands and congratulate him.

That was Game 3 of the World Series. The Dodgers, the significantly older team, slogged through the next two games, batting .164 and losing both.

If not for Klein, that would have been the end. The Blue Jays would have won the series in five games, and there would have been no Kiké Hernández launching a game-ending double play on the run in Game 6, no Miguel Rojas tying home run and game-saving throw in Game 7, no Andy Pages game-saving catch and Will Smith winning home run in Game 7, no Yoshinobu Yamamoto winning Game 6 as a starter and Game 7 as a reliever.

There would have been no parade.

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When Klein rescued the Dodgers, he had pitched one inning in the previous 30 days.

“You can never take your mind out of it,” he said. “You’ve got to stay prepared. Something might come up, and you don’t want to be the guy that gets thrown in the fire and just burns.”

The Dodgers are not shy about grabbing a minor league pitcher, telling him what he can do better and what he should stop doing, and seeing what sticks. If nothing sticks, the Dodgers are also not shy about spitting out the pitcher and designating him for assignment.

In his minor league career, Klein struck out 13 batters every nine innings, which is tremendous. He walked seven batters every nine innings, which is hideous.

The Dodgers scrapped his slider, mixed in a sweeper, and told him his arm was so good that he should stop trying to make perfect pitches and just let fly.

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“A lot of times, pitchers are guilty of giving hitters too much credit, and hitters are guilty of giving pitchers too much credit,” said Andrew Friedman, the Dodgers’ president of baseball operations.

“Part of our job is to show them information that helps instill some confidence. I think that really landed with Will.”

In his four September appearances with the Dodgers — after a minor-league stint to apply the team’s advice — he faced 17 batters, walked one, and did not give up a run. That’s why he isn’t buying the suggestion that something suddenly clicked in the World Series.

“Things were incrementally getting better,” he said, “and then you add that to the atmosphere. It amplifies it to 100. All the prep work and mental stuff that I had been doing, I finally got a chance to shine.”

Said Dodgers manager Dave Roberts: “He’s done it in the highest of leverage. You can’t manufacture that. You’ve got to live it and do it. So, since he’s done it, I think he’s got a real confidence.”

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Dodgers pitcher Will Klein speaks during DodgerFest at Dodger Stadium on Jan. 31.

Dodgers pitcher Will Klein speaks during DodgerFest at Dodger Stadium on Jan. 31.

(John McCoy / Getty Images)

Klein last started a game three years ago, at triple A. After making 72 pitches in those four innings of Game 3, did he entertain the thought that maybe, just maybe, he was meant to be a starter after all?

“No,” he said abruptly. “I hate waiting four or five days to pitch and knowing exactly when I’m going to pitch.

“When I did, the anxiety just built. I want to go pitch. I hate sitting there and waiting. That kind of eats at you. I like being able to go out to the bullpen and have a chance to pitch every day.”

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The Dodgers are so deep that Klein might not make the team out of spring training. Whatever happens, he’ll always have Game 3.

In the wake of that game, a fan wanted to buy a Klein jersey but could not find one. So the fan made one himself before Game 4, using white electrical tape on the back of a Dodger blue jersey. I showed Klein a picture.

“That’s cool,” Klein said. “That’s pretty funny.”

Dave Wong, a Dodgers fan living in San Francisco Giants territory, also wanted to buy a Klein jersey.

“They didn’t have a jersey for him,” Wong said.

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He settled for the Dodger blue T-shirt he found online and wore it to last Friday’s Cactus League game against the Giants, with these words in white letters: “Will Klein Appreciation Shirt.”

This, then, would be a Will Klein Appreciation Column.

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NBA player calls for Hawks to cancel their ‘Magic City’ strip club promotional night out of respect for women

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NBA player calls for Hawks to cancel their ‘Magic City’ strip club promotional night out of respect for women

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An NBA player has taken exception to an Atlanta Hawks promotional night, which is a nod to a famed strip club in the city. 

The Hawks have “Magic City Night” scheduled for March 16 against the Orlando Magic, but a player for neither team isn’t too fond of paying tribute to a strip club, which has been famed for its late-night stories involving athletes, celebrities and more. 

While the Hawks call it an ode to a “cultural institution,” San Antonio Spurs center Luke Kornet shared his displeasure in a letter posted on Medium. 

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Luke Kornet of the San Antonio Spurs reaches for the ball during the third quarter against the Brooklyn Nets at Barclays Center on Feb. 26, 2026 in the Brooklyn borough of New York City.  (Ishika Samant/Getty Images)

Kornet, a nine-year veteran and 2024 NBA champion with the Boston Celtics, called for the Hawks’ promotional night to be canceled later this month, saying that it is disrespectful to women to honor the strip club. 

“In its press release, the Hawks failed to acknowledge that this place is, as the business itself boasts, “Atlanta’s premier strip club.” Given this fact, I would like to respectfully ask that the Atlanta Hawks cancel this promotional night with Magic City,” Kornet wrote in his post.

“The NBA should desire to protect and esteem women, many of whom work diligently every day to make this the best basketball league in the world. We should promote an atmosphere that is protective and respectful of the daughters, wives, sisters, mothers, and partners that we know and love.”

The Hawks boasted about the theme night in its press release, including a live performance by famous Atlanta rapper T.I., a co-branded, limited-edition hoodie and even the establishment’s “World Famous” lemon-pepper chicken wings in the arena. 

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A general view of signage with the State Farm Arena logo on Nov. 14, 2025, outside State Farm Arena, in Atlanta, GA. (Erica Denhoff/Icon Sportswire)

“This collaboration and theme night is very meaningful to me after all the work that we did to put together ’Magic City: An American Fantasy’,” said Hawks principal owner, filmmaker and actor, Jami Gertz, said in a press release. “The iconic Atlanta institution has made such an incredible impact on our city and its unique culture.”

Kornet wrote that allowing the night to continue “without protest would reflect poorly on us as an NBA community, “specifically in being complicit in the potential objectification and mistreatment of women in our society.”

Kornet wrote that “others throughout the league” were surprised by the Hawks’ decision to have this promotional night. 

“We desire to provide an environment where fans of all ages can safely come and enjoy the game of basketball and where we can celebrate the history and culture of communities in good conscience. The celebration of a strip club is not conduct aligned with that vision,” he wrote. 

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Luke Kornet of the San Antonio Spurs defends against the Charlotte Hornets during their game at Spectrum Center on Jan. 31, 2026 in Charlotte, North Carolina. (Jacob Kupferman/Getty Images)

The Hawks have seen good reception for the promotional night, as Tick Pick reported a get-in price was initially $10 for the game and has since skyrocketed to $94. 

Kornet is in his first season with the Spurs, his sixth NBA team, where he has played mainly in a bench role. He averages 7.1 points and 6.5 rebounds per game across 50 contests.

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