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How do you fix an NHL arena where the fans don’t cheer? ‘Play in the sandbox’

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How do you fix an NHL arena where the fans don’t cheer? ‘Play in the sandbox’

It was a small moment in the Toronto Maple Leafs season, a late-January footnote that most of the NHL hardly noticed.

But when the team captain remarked how he was disappointed in the home crowd for showing so little enthusiasm for an early-game fight, it set off plenty of commentary in the center of the hockey universe about the Leafs fan base.

Or, to be more specific, the lack of one in the seats.

“I would’ve liked a little more energy from the crowd after that (fight),” Auston Matthews said following a 5-1 loss to the Columbus Blue Jackets, during which the Leafs’ Ryan Reaves dropped the gloves with Mathieu Olivier in the first period. “I thought it was a little quiet tonight, especially after two guys like that go at it.”

“He’s just admitting what everybody knows,” TSN commentator Bryan Hayes later added. “That building on a Wednesday night in January is never loud.”

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Criticism of the crowds at Scotiabank Arena is not new in Toronto, where ticket prices have long outpaced the average fan’s means.

The tepid game atmosphere was raised by many of the hundreds of Leafs faithful who responded to our ownership survey last month. It was heavily featured again when we interviewed season-ticket holders about eye-opening price increases for next year’s packages.

Part of the issue in Toronto has to do with the nature of sports attendance in general over the past 20 years. More and more tickets are bought by companies as corporate perks, to the point that sitting in the lower bowl often doubles as attending a business meeting in major markets such as Toronto, New York and Vancouver.

Swanky suites and expensive lounges near the best viewing areas help woo clientele, who then help inflate revenue beyond what anyone could have imagined in earlier eras.

And yet, even with this growing trend across all sports, many organizations have started sinking millions of dollars into improving the atmosphere in their respective arenas. What’s become known as the “event presentation industry” has grown dramatically in that span. The impact has become particularly noticeable over the last decade or so in hockey, as newer markets have pushed the envelope of what’s possible at an NHL game.

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According to some in the event presentation industry, the Nashville Predators may have started it all when they erected a band stage above the Zamboni entrance at Bridgestone Arena, embracing their Music City reputation with live performances integrated into the gameday experience. Plenty of other teams have followed suit, between the Tampa Bay Lightning’s outdoor areas and Tesla coil; the Seattle Kraken’s flying fish; and how the Vegas Golden Knights have … well, there’s a lot going on at T-Mobile Arena.

The result? When you travel to non-traditional markets these days, it’s jarring how much better the arena environment can be compared to some of the most venerated hockey cities on Earth.

It’s a contrast that made me wonder about the science behind working the crowd — and whether, perhaps, the NHL’s old guard can learn something from the new.


When Las Vegas landed an NHL expansion franchise in 2016, the soon-to-be Golden Knights heavily invested in the in-game experience. But they didn’t simply airlift in “hockey people” for the roles.

President Kerry Bubolz, who came by way of the NBA’s Cleveland Cavaliers, instead hired two staffers from the WWE to build out their presentation team: Jonny Greco, who became the Golden Knights’ vice president and chief experience officer, and Andrew Abrams, who specialized in video production at the arena level.

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Greco and Abrams had worked in the NHL before — Greco with the Columbus Blue Jackets and Abrams with the St. Louis Blues — but their assignment for the Golden Knights was significantly different. In Vegas, they were tasked with combining what they had learned in both hockey and wrestling; applying the lessons to a unique market; and establishing a new brand that would stand out in an old league.

“Everybody thought we’d just have, like, strippers everywhere,” Greco added. “You know, ‘Vegas — that’s what they’re gonna do!’ And it was like, well, hold on, there needs to be more thought to it than that. … Let’s honor the game and honor the traditions, but let’s also play in the sandbox a little bit. Let’s innovate.”

In the beginning, Abrams and Greco didn’t know if they had a winning product to work with, given the sorry state of most expansion rosters. Instead, the Golden Knights went on to reach the Stanley Cup Final in their first season of existence.

“The show was our No. 1 priority,” said Abrams, now the Golden Knights’ vice president and executive producer. “We had to make it good because if the team wasn’t good, we still needed people to come and have a good time, pay for the ticket and generate the revenue. Luckily for us, the team has been good.”


The Golden Knights have deployed a medieval mascot to rouse the crowd since the franchise’s inception. (Ethan Miller / Getty Images)

The Golden Knights’ initial version of innovation included deploying an actor dressed as a medieval knight to give rousing pregame speeches on the ice while carrying out a plot of a looming battle against an opponent. The team has since added more layers to its game experience, including a group of drummers who can fire up the crowd even while play is going; a “Knight Club” experience with DJs and special celebratory bottle service at the second intermission; and, as of last season, a 34-foot-wide, smoke-emitting dragon at one end of the rink.

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Abrams explained that the Golden Knights have taken a lot of inspiration from theme parks, especially when it comes to the scale of some of their designs (see: dragon). And that they try to switch things up, so even season-ticket holders don’t know what they’re going to see any given night.

Even on a Wednesday in January, NHL games in Vegas are never boring.

The approach has won the Golden Knights a boatload of recognition, including the best overall production award at the 2023 IDEA conference, an Emmy Award for their Stanley Cup banner-raising ceremony that same year, and honors as the NHL’s top team for game presentation three times in the past four seasons.

Yes, some of the success is because it’s all happening in Las Vegas. But other teams around the league have taken notice, too. And not just in the Sun Belt. The Edmonton Oilers, for example, installed an area for a band — the Oilers Drum and Brass Crew — that fires up the Rogers Place crowd during games, a new twist for a Canadian market.

The push to innovate the fan experience has been so pronounced that Greco has branched out to start his own company, Shine Entertainment. He now travels the globe helping sports franchises push their crowd work to the next level, bringing some of that Golden Knights touch and encouraging teams to channel that “potential energy” into something fun and authentic for everyone in the building to experience. In one presentation that he regularly delivers, on the “ingredients of a goal moment,” Greco details the appropriate music, animation, lighting, scoreboard visuals and timing for every time a goal is scored.

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More and more franchises, Greco said, are rewarding game presentation staff with executive titles and “a seat at the table,” having recognized how important the role is in building momentum with ticket holders.

“People are really realizing the power of the engagement — what I call scoreboard-proof programming,” said Greco, who before launching Shine, also worked as a senior vice president for both the Madison Square Garden Company, which owns the New York Knicks and Rangers, and the Seattle Kraken. “To be able to connect differently, to be able to have the conversations with hockey ops, but also the brand people, and then try to create something that plays and hits all the feels right, that creates home-ice advantage.”

But Greco acknowledged that the challenges for established, traditional franchises can be more pronounced than for those starting anew in, say, Vegas or Seattle.

“It’s way, way harder,” he said. “Some teams do have leaders that are very micromanaging of your show and can’t tell you why they don’t like something. But it’s like, ‘Oh, I don’t like that, don’t do that anymore,’ without maybe a rhyme or reason.”


As interesting — and successful — as the in-arena efforts of newer teams such as the Golden Knights and Kraken have been, some of it will likely never happen in more established NHL markets.

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In Toronto, the Leafs have invested in advanced video projection technology, and there’s an impressive display on the ice at Scotiabank Arena before games. But they are not about to put the equivalent of a giant dragon in the corner of their rink.

One idea Greco believes could work to boost the energy level in traditional markets: soccer-like supporters’ sections. It’s already added a new wrinkle to Los Angeles Clippers games this season with “The Wall,” and it’s been tested in NHL arenas to a limited extent over the years in Nashville and Vancouver.

For the Canucks, the group is known as The Larscheiders, and starting in 2016, they worked with the team to purchase large sections of nosebleed seats to seven or eight games a season.

The Larscheiders have a 10-point code of conduct for fans who buy into the section — “No. 2: Stand the entire game and react to what happens on the ice” — and they’ve received media attention for coming up with popular chants such as “Bruce, there it is!” (in honor of former coach Bruce Boudreau) and rowdily cheering on Elias Pettersson’s first NHL goal.

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The motivation behind starting the group was to inject some life into Vancouver’s Rogers Arena, which had become quiet in recent years due to so many seats being sold to corporate interests, group co-creator Carlo Bodrogi said.

“Cheering for your home team while surrounded by other fans who are with you — not on their phones or closing deals — in the same mindset, that’s something really powerful and different from other entertainment options,” Bodrogi said. “It’s a feeling of solidarity and group joy.”

The challenge with building a supporters section, he explained, involves the need for buy-in from the team, as purchasing a block of tickets where hundreds of fans can stand together isn’t possible through Ticketmaster. This season, after making the playoffs last spring and with ticket prices on the rise, the Canucks didn’t set up a section for The Larscheiders, a move that drew criticism in the market.

With the playoffs approaching and the Leafs on a first-round collision course with their long-time rival, the Ottawa Senators, it’s likely the energy will pick up organically in Toronto beginning next weekend. More tickets will find their way to die-hard fans, and the stakes of the postseason will bring more passion to a building that’s needed it at times this season.

Whether the future brings something more, however, remains an open question. At the very least, it’s one worth investing some additional time, money and thought into over the years to come.

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(Top photo: Mark Blinch / NHLI via Getty Images)

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Brooke Slusser sparks liberal social media meltdown by speaking about SJSU transgender volleyball scandal

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Brooke Slusser sparks liberal social media meltdown by speaking about SJSU transgender volleyball scandal

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Left-wing social media users launched a volley of insults at 23-year-old Brooke Slusser in recent days.

In response, dozens of high-profile women’s rights activists have come to the former San Jose State University volleyball player’s defense.

Slusser has addressed the critics herself in a statement to Fox News Digital. 

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“I would just say people that don’t know my life or my trauma don’t have room to say how good or bad my time at SJSU was. I hope they never have to understand going through something as awful as that,” she said.

She has also acknowledged the responses in a series of TikTok posts, as she has become more active on the platform this week to speak about her alleged experience at SJSU. 

The online hate campaign started after Slusser shared details about living arrangements in the same apartment with transgender volleyball teammate Blaire Fleming while at San Jose State university, in an interview with Fox News Digital. 

During the interview, she said, “You find out you’re just chilling in a bed with a man that you have no idea about… I [was] unknowingly sharing a bed at that time with a man,” and alleged SJSU volleyball coach Todd Kress encouraged her to live in the same apartment as the trans teammate when another group of players were also looking for a final tenant. 

The fallout of the interview has prompted high-profile activists, lawmakers and even an actor to speak out, taking a side behind or against Slusser.

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Many critics echoed the sentiment that “nothing bad” happened to Slusser, despite the fact that the anxiety from the situation ultimately led to her developing an eating disorder and not being able to complete her college degree. 

Former “Glee” actor Kevin McHale even appeared to mock Slusser’s appearance. 

A coalition of “save women’s sports” activists rushed to Slusser’s defense, with OutKick host Riley Gaines, XX-XY Athletics founder Jennifer Sey, Sen. Tommy Tuberville, R-Ala., women’s tennis legend Martina Navratilova and former ESPN star Sage Steele leading the charge to defend Slusser from the pro-trans detractors. 

“Brooke has every right to feel violated. This is a violation of her personal space and boundaries. She was lied to. She would not have agreed to room with or play with a man,” Sey wrote in response to one critic. 

Navratilova wrote in response to that same critic, “Brooke has every right to be mad. Try again with the punishment wish…”

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Slusser finds herself at the center of a sports culture war flashpoint at a time when the conflict over her school’s handling of her transgender former teammate has reached a political impasse. 

‘HORRIBLE’ MOMENTS EXPOSED FOR UNR VOLLEYBALL PLAYERS WHEN THEY WERE ROPED INTO THE SJSU TITLE IX SCANDAL

After the U.S. Department of Education’s Office of Civil Rights (OCR) announced at the end of January that an investigation into the university for its handling of a trans athlete and other players concluded that the school violated Title IX, SJSU and the California State University system declined to resolve the violation. 

Instead, SJSU President Cynthia Teniente-Matson announced Friday that the school and the California State University (CSU) system are suing the federal government to challenge the investigation. 

“Because we believe OCR’s findings aren’t grounded in the facts or the law, SJSU and the CSU filed a lawsuit today against the federal government to challenge those findings and prevent the federal government from taking punitive action against the university, including the potential withholding of critical federal funding,” Teniente-Matson said Friday.

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“This is not a step we take lightly. However, we have a responsibility to defend the integrity of our institution and the rule of law, while ensuring that every member of our community is treated fairly and in accordance with the law. Our position is simple: We have followed the law and cannot be punished for doing so.”

The school is also requesting that OCR rescind its findings and close its investigation. 

Teniente-Matson affirmed the university’s commitment to defending the LGBTQ community in the announcement.

“Our support for the LGBTQ members of our community, who have experienced threats and harms over the last several years, remains unwavering. We know the attention the university has received around this issue and the investigative process that followed have been unsettling for many in our community,” the university president said.

Among ED’s findings, it determined that a female athlete discovered that the trans student allegedly conspired to have a member of an opposing team spike her in the face during a match. The department claims “SJSU did not investigate the conspiracy, but later subjected the female athlete to a Title IX complaint for ‘misgendering’ the male athlete in online videos and interviews.”

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Slusser alleged in a November 2024 lawsuit against the Mountain West that she and former assistant coach Melissa Batie-Smoose were made aware of a meeting between Fleming and Colorado State women’s volleyball player Malaya Jones on Oct. 2, 2024, during which Fleming discussed a plan with Jones to have Slusser spiked in the face during a match the following night.

Slusser’s own lawsuit partially survived motions to dismiss last week as well. 

Colorado District Judge Kato Crews dismissed all the plaintiffs’ charges against the Mountain West Conference but did not dismiss charges of Title IX violations against the CSU system. 

Crews deferred his ruling on whether to dismiss those charges until after a decision in the ongoing B.P.J. v. West Virginia Supreme Court case, which is expected in June.

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Brooke Slusser #10 and Blaire Fleming #3 of the San Jose State Spartans call a play during the first set against the Air Force Falcons at Falcon Court at East Gym on October 19, 2024 in Colorado Springs, Colorado. (Andrew Wevers/Getty Images)

The CSU provided a statement to Fox News Digital in response to Crews’ ruling. 

“CSU is pleased with the court’s ruling. SJSU has complied with Title IX and all applicable law, and it will continue to do so,” the statement said.

The outcomes of the lawsuits by and against SJSU on this issue could ultimately set a consequential precedent for the future of women’s sports in America. 

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Jessica Pegula’s commitment to hard work every day has turned her into a leader

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Jessica Pegula’s commitment to hard work every day has turned her into a leader

Jessica Pegula never needed tennis.

She simply kept showing up for it anyway, through the long and often anonymous slog of the professional tour.

Now 32 and the oldest player in the top 10, Pegula is having her best season start yet.

The fifth-ranked American reached the Australian Open semifinals for the first time in January, falling to eventual champion Elena Rybakina. She followed that by capturing the Dubai 1000-level tournament, just a rung below the majors.

She is 15-2 so far in 2026, tied with Victoria Mboko in match wins and second only to Ukraine’s Elina Svitolina (17-3), who she defeated 6-2, 6-4 in the Dubai final.

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Pegula is guaranteed to emerge from this week’s BNP Paribas Open in Indian Wells as the top-ranked American, overtaking No. 4 Coco Gauff, if she reaches the final.

Jessica Pegula kisses the Dubai trophy after defeating Elina Svitolina in the finals on Feb. 21.

(Altaf Qadri / Associated Press)

First, she will have to get past No. 12-seed Belinda Bencic of Switzerland, her fourth-round opponent on Wednesday. Bencic has not dropped a set in four previous meetings with Pegula.

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“That will be a challenge for me,” said the characteristically even-keeled Pegula after defeating former French Open champion Jelena Ostapenko in the third round on Monday.

A late bloomer, Pegula has taken the long road.

She failed to qualify for Grand Slam main draws in 12 of 14 attempts from 2011 to 2018, and didn’t reach the third round at a major until the 2020 U.S. Open at age 26. All three of her Grand Slam semifinal runs — along with her 2024 U.S. Open final — have come after she turned 30.

Pegula said this week that her patience and persistence stem from “always being a little more mature for my age even when I was younger.”

“I think as I’ve gotten older, your perspective changes as well,” she added.

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Pegula, whose parents are principal owners of the NFL’s Buffalo Bills and the NHL’s Buffalo Sabres, acknowledges that her wealthy family background can cut two ways.

Financial security offers freedom to push through the sport’s early years on tour, when results are uncertain and the grind is relentless. That same cushion might make it easier to walk away if the climb becomes too frustrating.

Jessica Pegula plays a backhand against Donna Vekic during their match at the BNP Paribas Open at Indian Wells.

Jessica Pegula plays a backhand against Donna Vekic during their match at the BNP Paribas Open at Indian Wells.

(Clive Brunskill / Getty Images)

Pegula says her motivation to pursue tennis came well before her family’s fortune grew.

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“I’ve been wanting to be a professional tennis player and No. 1 in the world since I was like 7,” she said in a small interview room after beating Ostapenko this week.

“It’s a privilege, but at the same time I don’t want to do myself a disservice of not taking the opportunity as well,” she explained. “I’ve always looked at it that way.”

In the last few seasons, that maturity on the court has dovetailed with a growing leadership role off it.

Pegula has served for years on the WTA Player Council and was recently tapped to chair the tour’s new Tour Architecture Council, a working group tasked with examining the increasingly demanding schedule and structural pressures players say have intensified in recent seasons. The panel is expected to explore changes that could reshape the calendar and player workload in coming years.

Pegula said she hadn’t put up her hand to be involved but agreed after several players approached her to take the lead role — though she declined to say who they were.

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“I think maybe as you mature … you realize how important it is to give back to the sport,” she said last week.

Life has also provided grounding and a wider lens.

Pegula’s mother, Kim, suffered a serious cardiac arrest in 2022, a situation she discussed in detail in a moving 2023 essay for “The Players’ Tribune.”

The Buffalo native and Florida resident also married businessman Taylor Gahagen in 2021. Gahagen helps “holds down the fort” at home with the couple’s dogs and travels with her when possible. He is with her in Indian Wells.

“I have an amazing support system,” Pegula says.

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Despite winning 10 WTA singles titles, achieving a career singles high of No. 3 in 2022 and the No. 1 doubles ranking, Pegula’s low-key demeanor means she flies a bit under the radar.

She’s not one for fashion statements, outlandish antics or attention-seeking initiatives, her joint podcast with close friend Madison Keys notwithstanding.

Instead, Pegula tends to go about her business quietly, relying on a calm temperament and a methodical style that wears opponents down over time.

She gets the job done — the Tim Duncan of the women’s tour.

“She’s just all about lacing them up and competing between the lines, and then trying to be as big an asset as she can to her peers off the court,” says Mark Knowles, the former doubles standout who has shared coaching duties with Mark Merklein since early 2024.

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“I think one of her great attributes is she’s very level-headed,” Knowles adds. “She doesn’t get too high, doesn’t get too low.”

Her tennis identity echoes her steadiness.

Instead of bludgeoning opponents with power, the 5-foot-7 Pegula beats them with savvy, steadiness and tactical variety. A careful student of the game, she studies matchups and patrols the court with a composed efficiency that incrementally drains big hitters and outmaneuvers most rivals long before the final score confirms it.

Keys calls that consistency her “superpower.”

“She doesn’t lose matches that she shouldn’t lose,” the 2025 Australian Open champion said this week.

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Because of injuries in the early part of her career, Knowles says Pegula might have less wear-and-tear than other players her age. And he and her team have prioritized rest and recovery, which included the decision to skip the tournament in Doha last month following her tiring Australian Open run.

On brand, there was no panic in Pegula after dropping the first set in her two matches so far at Indian Wells. As she’s done all season, she steadied herself to earn three-set wins.

Bucket-list goals remain, however. Chiefly, capturing a Grand Slam title.

Jessica Pegula returns a shot to Jelena Ostapenko during the BNP Paribas Open in Indian Wells on Monday.

Jessica Pegula returns a shot to Jelena Ostapenko during the BNP Paribas Open in Indian Wells on Monday.

(Matthew Stockman / Getty Images)

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Pegula jokes that she briefly interrupted a run of American female success when she fell in the 2024 U.S. Open final to No. 1 Aryna Sabalenka. But seeing close friend and teenage phenom Keys capture her major in Melbourne last year — after many wondered if her window had passed — hit closer to home.

“I think Madison winning Australia just motivated me even more,” Pegula says.

Although Pegula believes she is among the best hardcourt players in women’s tennis, that confidence hasn’t translated into success in the California desert. She has reached the quarterfinals just once in 10 previous appearances in Indian Wells.

“Why not try and add that one to the resume?” says Knowles, noting that she had never won the title in Dubai until last month. “She’s playing still at a very high level.”

Pegula says the key to keeping things fresh is maintaining her love of the game by continuing to improve and experiment with new ideas, a process that keeps her engaged mentally and eager to compete.

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“I’m not afraid to kind of take that risk of changing and working on different things,” she says, “which just keeps my mind working and problem solving.”

For a player who never needed tennis, she remains determined to see how much more it can give her.

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Miami Heat star Bam Adebayo makes NBA history with 83-point game

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Miami Heat star Bam Adebayo makes NBA history with 83-point game

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Miami Heat star Bam Adebayo made NBA history on Tuesday night.

Adebayo scored 83 points, all while setting league marks for free throws made and attempted in a game for the Miami Heat in a 150-129 win over the Washington Wizards. It is the second-highest scoring game for a player ever, only to Wilt Chamberlain’s famed 100-point game.

“An absolutely surreal night,” Heat coach Erik Spoelstra told reporters after the game.

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Adebayo started with a 31-point first quarter. He was up to 43 at halftime, 62 by the end of the third quarter. And then came the fourth, when the milestones kept falling despite facing double-, triple- and what once appeared to be a quadruple-team from a Wizards defense that kept sending him to the foul line.

He finished 20 of 43 from the field, 36 of 43 from the foul line, 7 for 22 from 3-point range.

After the game, he was seen in tears while he hugged his mother, Marilyn Blount, before leaving the floor after the game.

“Welp won’t have the highest career high in the house anymore,” Adebayo’s girlfriend, four-time WNBA MVP A’ja Wilson, wrote on social media, “but at least it gives me something to go after.”

MAGIC’S ANTHONY BLACK MAKES INCREDIBLE DUNK OVER FOUR DEFENDERS IN HISTORIC NBA GAME

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Bam Adebayo #13 of the Miami Heat celebrates during the fourth quarter of the game against the Washington Wizards at Kaseya Center on March 10, 2026, in Miami, Florida.  (Megan Briggs/Getty Images)

The NBA’s previous best this season was 56, by Nikola Jokic for Denver against Minnesota on Christmas night. The last player to have 62 points through three quarters: one of Adebayo’s basketball heroes, Kobe Bryant, who had exactly that many through three quarters for the Los Angeles Lakers against Dallas on Dec. 20, 2005.

He wound up passing Bryant for single-game scoring as well. Bryant’s career-best was 81 — a game that was the second-best on the NBA scoring list for two decades.

Adebayo scored 31 points in the opening quarter against the Wizards, breaking the Heat record for points in any quarter — and tying the team record for points in a first half before the second quarter even started.

He finished the first half with 43 points, a team record for any half and two points better than his previous career high — for a full game, that is — of 41, set Jan. 23, 2021, against Brooklyn.

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Adebayo’s season high entering Tuesday was 32. He matched that with a free throw with 5:53 left in the second quarter, breaking the Heat first-half scoring record.

Adebayo’s 43-point first half was the NBA’s second-best in at least the last 30 seasons — going back to the start of the digital play-by-play era that began in the 1996-97 season.

The Associated Press contributed to this report. 

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