Sports
How big should ESPN go on Caitlin Clark during WNBA playoffs? Our experts debate
You always want a viewership story to sell if you are a professional sports league and the WNBA has a great metrics story to sell in 2024. Last week ESPN announced that its WNBA regular season was its most-watched ever for games across ESPN Networks airwaves (including ABC). Games averaged 1.2 million viewers, a massive jump over last year’s games (440,000 viewers). These are unheard of percentage increases in sports television.
Something even more impressive? The WNBA had 22 regular-season games that averaged more than 1 million viewers — the first time since 2008 that a WNBA game topped one million viewers. If you want to add in the WNBA All-Star Game and the WNBA Draft, it makes 24 programming events during the 2024 calendar year that topped 1 million viewers (Caitlin Clark was part of all but three of these windows, per Sports Media Watch).
On that note: The WNBA All-Star Game averaged 3.44 million viewers on ABC, crushing the previous audience record set in 2003. The WNBA Draft, featuring Clark, Angel Reese, Cameron Brink, averaged a record 2.446 million viewers, which is a 307 percent increase in viewership over last year.
What else? There were seven games on ION this season that topped more than 1 million viewers including last Friday’s game between Indiana and Las Vegas, which averaged 1.2 million viewers. Finally, Sports Media Watch reported that the Sept. 11 game between the Fever and Aces drew the largest WNBA audience ever on NBA TV at 678,000 viewers. The previous high was also set in 2024 with a Fever-Wings game on Labor Day weekend that drew 652,000.
Just an insane viewership number for this league. The new deal also means better programming windows for the WNBA on ABC. pic.twitter.com/l44E9mGzqm
— Richard Deitsch (@richarddeitsch) September 11, 2024
The Athletic often asks ace women’s basketball writers Sabreena Merchant and Ben Pickman to debate a WNBA issue but we’re going to change it up a touch here by adding a third voice (me) as we embark on the most anticipated postseason in the league’s history, at least based on viewership interest. The postseason starts Sunday with four nationally televised games.
Richard Deitsch: So Ben and Sabreena, some kind of season, eh? I wanted your input on some media-centric storylines as it relates to the WNBA season. Let’s start with Caitlin Clark because she has been a transcendent viewership draw. That doesn’t take away from the brilliance and interest in other players, but Clark has been the game-changer, and the data overwhelmingly shows that. If I am an ESPN/ABC programming executive, I am treating the Fever like the Dallas Cowboys. I am putting them in my highest profile window and hoping at a minimum I get three games out of them against the Sun. I’d do a live pregame and postgame show onsite prior to Game 1. I’d also load up all my social media firepower on that opening round series. That’s not to disregard any other series, but you want to take advantage of what might be a short stay from Indiana. How would you promote the Fever if you are ESPN?
Sabreena Merchant: It doesn’t seem as though the Fever need any additional promotion, considering how they have drawn regardless of network, time slot and lead-in, but giving them all the bells and whistles seems to be the right play. I expect ESPN to send the No. 1 crew of Ryan Ruocco and Rebecca Lobo to wherever Indiana starts the postseason, even if that means neglecting the two-time defending champions in Las Vegas, though it helps that the Fever have a reasonable shot of a first-round upset. Speaking of the Cowboys, however, Game 1 of the WNBA postseason is going up against the NFL, which presents an obstacle that Clark hasn’t yet had to face in her pro career. Will the draw of Clark competing in her first playoff game eat into football, or are we due for a ratings letdown?
Ben Pickman: If you’re ESPN/ABC, you’re certainly hoping to avoid that letdown. But even if Indiana’s postseason opener doesn’t match, say, the first Sky-Fever game of the season, it wouldn’t be shocking, based on precedent, for Indiana’s opener to average seven-figure viewership.
Game 1 of last year’s WNBA Finals aired on a Sunday and was the most-viewed Game 1 ever on an ESPN network. Still, it averaged only just over 700,000 viewers. Game 3, which also tipped on a Sunday, averaged 889,000 viewers on ESPN. Fever games have blown those numbers away all season long, so even going up against an NFL slate, they seem likely to pick off viewers.
The league hasn’t announced its full playoff schedule, but Game 2 of the Fever series likely will be Tuesday or Wednesday (a non-NFL night), meaning another record could be set. To your original question, Richard, I think what you mapped out — a live pregame and postgame show onsite — and lots of social media content seems like reasonable choices.
Deitsch: Indeed, Clark likely has found the one entity that can slow her down as a television draw — the NFL. Another topic: One thing I’ve liked this year has been the increase in national pregame coverage. ESPN’s WNBA Countdown is a prime example of that. The show averaged 503,000 viewers during the regular season, a massive increase over last year. I think the WNBA should really push ESPN to have a daily studio show presence somewhere within the ESPN family of networks during the 2025 WNBA season. If I made you media czar of the league for 2025, what would you try to implement for the major media partners?
17,000 🤯
First in women’s sports history, and we couldn’t have done it without you. We can’t wait to tip off the season and create an incredible home court advantage at Chase Center. Let’s keep making history together! pic.twitter.com/YXgUMZfF2Q
— Golden State Valkyries (@wnbagoldenstate) September 13, 2024
Merchant: I couldn’t agree more about an ESPN studio show because there is absolutely an appetite for WNBA conversations that aren’t being had by media personalities who wade into women’s basketball once a month. NBA TV has tried one before, and there have been WNBA segments on NBA Today, but the league needs a dedicated show on a channel that most people have access to. The other main thing I would try to address as media czar is some level of consistency in WNBA programming. The NFL exists on several different platforms, but fans know that Monday is ESPN, Thursday is Amazon, and Sunday night is NBC. The WNBA needs that type of rotation with its bigger partners. Amazon and ION already have their own nights, but it would benefit the league to have CBS Saturdays and ESPN Sundays, for example, so that people know where to turn.
Pickman: In addition to achieving more network consistency, fans often complain about the lack of staggered start times over the course of a day, so that’s something that should be top of mind. Airing more preseason games (even if it’s just streaming them on WNBA League Pass) should also be a priority. There is demand among viewers to see top rookies in action for the first time and avoid having to watch on streamed cellphone footage.
One other new wrinkle will be the addition of the 13th team, the Golden State Valkyries. I’m curious to see how adding just one more team alters things. No longer can the entire league play on one day. On the NBA side, the Golden State Warriors have been a ratings draw in recent years. The Valkyries share ownership and are obviously in the same market. They might lack the star power of other franchises in the WNBA in Year 1, but there is clear interest as last week they surpassed 17,000 season-ticket deposits, becoming the first professional women’s sports team to pass that mark. How much will major partners lean into broadcasting a new franchise?
Deitsch: You make a great point, Ben. I’m curious about the new WNBA franchises, including Golden State, Toronto and Portland. They could end up with a transcendent viewership draw (think Paige Bueckers or JuJu Watkins). Okay, let’s finish up with this. Give me the best viewership WNBA Finals for the sport, and because it’s obvious that the Fever being in the Finals would generate the highest viewership, give me one involving the Fever and give me one without the Fever.
Pickman: Fever-Liberty has to be the finals option that has the highest viewership potential, with Aces-Fever being the second option. If you’re looking for a realistic (meaning without a Phoenix Mercury Diana Taurasi swan song) matchup sans Fever, it’s Liberty–Lynx.
Merchant: The series I would expect to draw the most eyes would have to be in the semifinals unless the standings shake up in a major way, and that’s Aces-Liberty. I’m eager to see how that number compares to the 2023 matchup so we can learn how much of the viewership rise is the Clark effect. As for potential finals matchups, Fever-Aces has to be the biggest draw, right? Clark versus the two-time defending champions, the upstart versus the establishment with Dawn Staley forced to decide between rooting for Aliyah Boston or A’ja Wilson? If the Fever aren’t involved, the Aces still have to be it. The Aces going for a three-peat will be great theater.
(Photo: Ron Hoskins / NBAE via Getty Images)
Sports
NBA player calls for Hawks to cancel their ‘Magic City’ strip club promotional night out of respect for women
NEWYou can now listen to Fox News articles!
An NBA player has taken exception to an Atlanta Hawks promotional night, which is a nod to a famed strip club in the city.
The Hawks have “Magic City Night” scheduled for March 16 against the Orlando Magic, but a player for neither team isn’t too fond of paying tribute to a strip club, which has been famed for its late-night stories involving athletes, celebrities and more.
While the Hawks call it an ode to a “cultural institution,” San Antonio Spurs center Luke Kornet shared his displeasure in a letter posted on Medium.
Luke Kornet of the San Antonio Spurs reaches for the ball during the third quarter against the Brooklyn Nets at Barclays Center on Feb. 26, 2026 in the Brooklyn borough of New York City. (Ishika Samant/Getty Images)
Kornet, a nine-year veteran and 2024 NBA champion with the Boston Celtics, called for the Hawks’ promotional night to be canceled later this month, saying that it is disrespectful to women to honor the strip club.
“In its press release, the Hawks failed to acknowledge that this place is, as the business itself boasts, “Atlanta’s premier strip club.” Given this fact, I would like to respectfully ask that the Atlanta Hawks cancel this promotional night with Magic City,” Kornet wrote in his post.
“The NBA should desire to protect and esteem women, many of whom work diligently every day to make this the best basketball league in the world. We should promote an atmosphere that is protective and respectful of the daughters, wives, sisters, mothers, and partners that we know and love.”
The Hawks boasted about the theme night in its press release, including a live performance by famous Atlanta rapper T.I., a co-branded, limited-edition hoodie and even the establishment’s “World Famous” lemon-pepper chicken wings in the arena.
A general view of signage with the State Farm Arena logo on Nov. 14, 2025, outside State Farm Arena, in Atlanta, GA. (Erica Denhoff/Icon Sportswire)
“This collaboration and theme night is very meaningful to me after all the work that we did to put together ’Magic City: An American Fantasy’,” said Hawks principal owner, filmmaker and actor, Jami Gertz, said in a press release. “The iconic Atlanta institution has made such an incredible impact on our city and its unique culture.”
Kornet wrote that allowing the night to continue “without protest would reflect poorly on us as an NBA community, “specifically in being complicit in the potential objectification and mistreatment of women in our society.”
Kornet wrote that “others throughout the league” were surprised by the Hawks’ decision to have this promotional night.
“We desire to provide an environment where fans of all ages can safely come and enjoy the game of basketball and where we can celebrate the history and culture of communities in good conscience. The celebration of a strip club is not conduct aligned with that vision,” he wrote.
Luke Kornet of the San Antonio Spurs defends against the Charlotte Hornets during their game at Spectrum Center on Jan. 31, 2026 in Charlotte, North Carolina. (Jacob Kupferman/Getty Images)
The Hawks have seen good reception for the promotional night, as Tick Pick reported a get-in price was initially $10 for the game and has since skyrocketed to $94.
Kornet is in his first season with the Spurs, his sixth NBA team, where he has played mainly in a bench role. He averages 7.1 points and 6.5 rebounds per game across 50 contests.
Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.
Sports
Shaikin: Clayton Kershaw’s ‘perfect’ ending has one final chapter in WBC
SCOTTSDALE, Ariz. — How do you improve on the perfect ending?
Clayton Kershaw stood in the desert heat Monday, wearing a far darker shade of blue than the Dodgers do. He does not need a medal, or a chance to fail. His election to the Hall of Fame will be a formality.
In his farewell year, the Dodgers won the World Series, becoming baseball’s first back-to-back champions in 25 years. He secured a critical out. He bathed in adoration at the championship rally, and he told the fans he would be one of them this year.
“I’m going to watch,” he hollered that day, “just like all of you.”
Four months later, he was back in uniform.
He wore a dark blue jersey with red-and-white piping. As Team USA ran through its first World Baseball Classic workout, Kershaw participated in pitchers’ fielding practice and shagged fly balls during batting practice. He could have been home with his five kids, and instead he was rushing off the mound to take a throw at first base.
That November night in Toronto, as it turned out, was not the last time we would see him in uniform.
“Feels good,” he said Monday. “I wouldn’t put on a uniform for anything else. This is a special thing.”
He put the World Baseball Classic into red, white and blue perspective.
“It’s a bucket list thing for me,” he said.
He is either self-deprecating or painfully honest about his capabilities right now, or perhaps a little of both.
The last World Baseball Classic came down to Shohei Ohtani pitching to Mike Trout. This one could come down to Kershaw pitching to Ohtani.
“I think, for our country’s sake, it’s probably better if I don’t,” Kershaw said.
Former Dodgers pitcher Clayton Kershaw fields a ground ball during a workout at Papago Park Sports Complex on Monday.
(Chris Coduto / Getty Images)
Never say never. Team USA planned to run a tremendous rotation of Tarik Skubal, Paul Skenes, Joe Ryan and Logan Webb, but now Skubal says he will pitch just once in the tournament. Skenes says he’ll pitch twice. Ryan says he won’t pitch in the first round, at least.
Kershaw might be needed beyond the role he was promised: save the team from using the current major league pitchers in blowouts or extra innings.
In 11 career at-bats against Kershaw, Ohtani has no hits. Kershaw won’t duck the assignment if gets it, but he considers it so unlikely he is happy to share his game plan publicly.
“It’s throw it, pitch away, play away, hope he flies out to left,” Kershaw said. “Don’t throw it in his barrel.
“I can’t imagine, if it comes down to USA versus Japan, with the arms that we have, that I’ll be needed. But I’ll be ready.”
Kershaw’s average fastball velocity dropped to 89 mph last season, but he led the majors in winning percentage. He could eat innings for some team — maybe even the Dodgers, with Blake Snell and Gavin Stone all but certain to be unavailable on opening day.
Dodgers pitcher Clayton Kershaw, right, celebrates with teammates after the Dodgers defeated the Toronto Blue Jays for the 2025 World Series title.
(Robert Gauthier / Los Angeles Times)
But, even with his success last year and even with the joy of wearing a uniform once again, he insists he isn’t interested in pitching beyond the WBC.
“I don’t want to,” he said. “You can’t end it better than I did last year. I had a great time last year. It was an absolute blast and honor to be on that team. I think that was the perfect way to end it. Honestly, I don’t know if I would have enough in the tank to pitch for a full season again. I’m really at peace with that decision.
“This is kind of a weird one-off thing, but you can’t really turn down this opportunity. It wasn’t easy to get ready for this, with no motivation for a season, but I actually am in a pretty good spot with my arm. I’ll be fine. If they need me, I’ll be ready.”
Kershaw said he has kept in touch with his old Dodgers teammates, with some connecting on video calls from the weight room or clubhouse at Camelback Ranch. He arrived in the Phoenix area two days before the workout, but he skipped a trip to Camelback Ranch.
“I’ve thought about it,” he said. “I miss the guys. I think it’s probably just better, at least for this first year, for me mentally to just stay away, just for spring training.”
Kershaw said he would be at Dodger Stadium for the championship ring ceremony March 27.
He is content with what he calls “Dad life.” He and his wife, Ellen, just welcomed their fifth child, and Dad life includes lots of shuttles to baseball and basketball practice.
“I run an Uber service,” Kershaw said.
This wouldn’t be a Dodgers story these days without some reference to the team’s big spending so, for what it’s worth, Kershaw spent some time Tuesday chatting with Skubal, who will be the grand prize on the free-agent market next winter, or whenever the likely lockout might end.
That’s a rational explanation, Kershaw says, for Skubal pitching just once in the WBC.
“Everybody knows the situation he is in, contract-wise,” Kershaw said. “Any innings we can get out of him is a huge bonus to this team. He’s great. Super competitive. We’re honored to have him.”
Should we assume Skubal will be pitching for the Dodgers next season? Kershaw laughed.
“No comment,” he said, then walked away to get ready for the first game of his post-retirement life.
Sports
Charles Barkley scolds sports fans for getting wrapped up in Olympic hockey frenzy
NEWYou can now listen to Fox News articles!
Basketball Hall of Famer Charles Barkley sounded off on the frenzied reactions to the U.S. men’s hockey team getting invited to the White House by President Donald Trump.
Trump talked to the Olympic gold medal-winning team immediately after they defeated Canada in overtime last weekend. He said they would be invited to his State of the Union address and added that he needed to invite the women’s team as well or he would be “impeached.”
Charles Barkley sits courtside against the Minnesota Timberwolves during an NBA Cup game at Mortgage Matchup Center on Nov. 21, 2025. (Mark J. Rebilas/Imagn Images)
Trump critics took the joke as a shot at the women’s team, which sparked questions from NHL and Professional Women’s Hockey League reporters as the players returned to their respective club teams.
“I’m proud of the United States men. I’m proud of the United States women. You should have invited both of them to the White House, but it shouldn’t have been disrespect, misogyny,” Barkley said on the “Steam Room” podcast. “Like, yo, man, why do y’all have to mess everything up? Everything isn’t Democrat, Republican, conservative, liberal. That’s why we got this divided, screwed up country. Stop it man. Because, you know, the public, they’re idiots. They’re fools. They can’t think for themselves. I know y’all say stuff to trigger them. Y’all say stuff and y’all know they’re going to be fools.”
Barkley lamented that the average person would get riled up over the supposed controversy.
The U.S. team poses for a group photo after defeating Canada in the men’s ice hockey gold medal game at the 2026 Winter Olympics. Milan, Italy, on Feb. 22, 2026. (Luca Bruno/AP Photo)
“We don’t have to fall for stupidity. But we do – that’s my point. These people out here are stupid. They need something to trigger them. Just because they want us to be stupid. We don’t have to be stupid. He should have invited both teams to the White House. Simple as that. Guys who didn’t want to go shouldn’t have to explain why they didn’t go.”
The former Philadelphia 76ers, Houston Rockets and Phoenix Suns star made clear he would go to the White House regardless of whether Trump was in office.
“I’ve said this before, I’m not a Trump guy. But if I got invited to the White House, I would go. I’m not a Trump guy – I want to make that clear. But I respect the office,” Barkley said. “He’s the president of the United States. But if guys don’t want to go, I understand that too. It doesn’t have to be a talking point. It doesn’t have to be un-American.
Megan Keller (5) celebrates with a flag alongside Cayla Barnes (3) of Team United States after scoring the game-winning goal in overtime during the women’s gold medal match against Canada on Day 13 of the Milan Cortina 2026 Winter Olympic Games at Milan Santagiulia Ice Hockey Arena in Milan, Italy, on Feb. 19, 2026. (Sarah Stier/Getty Images)
CLICK HERE TO DOWNLOAD THE FOX NEWS APP
“I just wish y’all would stop falling for the stupidity.”
Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.
-
World5 days agoExclusive: DeepSeek withholds latest AI model from US chipmakers including Nvidia, sources say
-
Massachusetts6 days agoMother and daughter injured in Taunton house explosion
-
Denver, CO6 days ago10 acres charred, 5 injured in Thornton grass fire, evacuation orders lifted
-
Louisiana1 week agoWildfire near Gum Swamp Road in Livingston Parish now under control; more than 200 acres burned
-
Technology1 week agoYouTube TV billing scam emails are hitting inboxes
-
Politics1 week agoOpenAI didn’t contact police despite employees flagging mass shooter’s concerning chatbot interactions: REPORT
-
Technology1 week agoStellantis is in a crisis of its own making
-
Oregon4 days ago2026 OSAA Oregon Wrestling State Championship Results And Brackets – FloWrestling