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ESPN needs a LeBron James-sized reboot to its NBA Finals coverage

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ESPN needs a LeBron James-sized reboot to its NBA Finals coverage

When ESPN chairman Jimmy Pitaro wanted to glam up “Monday Night Football,” he reached for the stars and Mickey Mouse’s wallet. Pitaro, a die-hard New York Yankees fan, channeled his inner George Steinbrenner by signing NFL TV’s white whale, Peyton Manning, and then luring Joe Buck and Troy Aikman over from Fox Sports.

They were boss moves for the Disney-owned ESPN.

Pitaro lavished Buck with a $75 million deal and Aikman with $90 million, both over five seasons, while Manning, with his Omaha Productions and his brother Eli in the fold, is making even more per year than either, though the exact figures are unknown. This offseason, Omaha called another audible by adding the legendary Bill Belichick to this fall’s MNF “ManningCast.”

The luster has been returned to “Monday Night Football” production.

Now, on the NBA Finals, Pitaro should tear a page out of his NFL playbook. He and his right-hand man, Burke Magnus, ESPN’s president of content, should court LeBron James with a Tom Brady-like broadcasting deal that will begin whenever the 39-year-old James decides to hang up his sneakers.

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James’ basketball IQ is off the charts. Like Brady — who begins in the Fox NFL booth in September on a 10-year, $375 million deal — there is no definitive way of telling how good James would be on games, but part of the point is to turn the broadcasts into events.

James would do that, standing next to play-by-play broadcaster Mike Breen. They should make it so he calls 20-25 games per season, like an NFL analyst, and elevate the broadcast level, especially this time of year, on the finals.

If Pitaro can’t have James, he should keep 36-year-old Stephen Curry in mind for when he is ready to stop draining 3s. In the meantime, of course, if TNT Sports does lose its NBA TV package, Charles Barkley should — and will be — at the top of ESPN’s list.

All this is to say, it is time for an ESPN NBA reboot because its finals coverage of the Boston Celtics against the Dallas Mavericks feels small.

For the first two games, ESPN added the New York Knicks’ Josh Hart as a guest analyst. Hart is someone to admire, with his work ethic and his good-guy reputation, but, as the kids like to say, it felt very mid.

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If ESPN wanted to add another body for its half-hour pregame and its blink-of-an-eye halftime show, it should have rewarded analysts who got them there, like big personalities Kendrick Perkins or Richard Jefferson. Both are way better daily on “NBA Today” than the neophyte Hart showed in his guest spots. At least Hart added another NBA player voice to the finals festivities.

Before he was added, ESPN’s finals coverage included 15-year 3-point specialist JJ Redick as the only ex-player. Redick joined Doris Burke and Breen in the consistently underwhelming finals booth.

In studio, without Hart, there are no former players, as host Malika Andrews is joined by legendary opinionist Michael Wilbon, ex-Golden State general manager Bob Myers, and the face of ESPN, Stephen A. Smith. Well, when Smith has the time.

After Game 2 on ABC, ESPN had a postgame show, but Smith wasn’t on it. He was already jetting off from Boston to Miami to be in position for “First Take,” even though the program regularly emits from New York.

Smith is the undisputed No. 1 star of the network, but it is the games that make it run. Smith said earlier in the playoffs he hoped for a quick Eastern Conference finals so he could take some time off.

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Smith is a workaholic and the center of sports media, but if appearing on the playoff studio shows is beneath his time, maybe, quite frankly, it is not the best fit to have him jam it in between his daily TV talk debates, his thrice-weekly YouTube show, his “General Hospital” role and every other platform known to mankind he appears on.

As the series moves to Dallas on Wednesday, nine-time All-Star Paul George is an upgrade in status over Hart as the guest analyst. Whether he is any good remains to be seen. During the conference finals, Chris Paul was the guest analyst, and he showed some signs of potential.

When the new TV deals are completed, ESPN is expected to have the rights to the finals for a dozen years, with its final season on the current contract and the next 11 on the new one. It has boxed out the competition with a deal that will pay the league $2.6 billion a year, just a shade less than the $2.7 billion it doles out to the NFL per season. It looks like a smart move, as TNT Sports hangs on for dear life for its NBA future.


ESPN’s NBA Finals booth: JJ Redick, Doris Burke and Mike Breen. The trio has yet to find its stride in its debut NBA Finals. (Barry Gossage / NBAE via Getty Images)

Amazon Prime Video, which has a framework agreement with the league, already has Ian Eagle on its radar for play-by-play, according to sources briefed on their plans, and NBC, which also is on the doorstep of a completed deal, will likely name Mike Tirico its No. 1. Those are strong starts to match Breen.

Though the iconic “Inside the NBA” is potentially entering its final season with Warner Bros. Discovery, it is not like Barkley or Shaquille O’Neal won’t be employed, maybe even still with Kenny Smith and Ernie Johnson. Amazon and NBC will be in play for the biggest names.

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Beyond all this, ESPN should take a cue from other networks’ coverage of the Super Bowl and the World Series. The ESPN executive in charge of the NBA, David Roberts, should order up a new graphic package for the finals to further distinguish it from a game in November. The network with the Super Bowl does this every year, though it is actually even more necessary for ESPN on the NBA because of its overabundance of games that can make them all blend together.

Roberts should also look at Fox’s MLB October studio coverage, which features Derek Jeter, David Ortiz and Alex Rodriguez. It is a prestige event, and Fox has brought in three of the biggest players of the last generation. You don’t have to do this, but if you fail to have the names, the content has to be superior. It hasn’t been on these finals.

Next, ESPN should be pursuing James, as it did Manning. And Barkley, as it did Buck and Aikman. Pitaro and company should play like the boss again.

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(Top photo: Adam Pantozzi / NBAE via Getty Images)

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Get ready for more Prime Time. The attention is warranted for Colorado’s star coach

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Get ready for more Prime Time. The attention is warranted for Colorado’s star coach

If you’re suffering from Deion Sanders fatigue, worn down by the Colorado football coach’s repeated presence on sports feeds and debate shows, you’re in for a rough couple of months.

By landing a commitment from star recruit Julian Lewis on Thursday, Sanders secured more than a top quarterback prospect. He also came away with increased options for his future, a reality that figures to keep him prominently positioned in upcoming news cycles.

Whatever develops, the attention is warranted based on the impressive job he has done the last five seasons, leading Jackson State to a 27-6 record before guiding Colorado to a share of the Big 12 lead entering Saturday’s game against Kansas.

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Before this week, I would have given competitive odds that Sanders would leave Colorado after this season. Two of his friends told me a handful of years ago his primary reason for accepting the Jackson State job — his first as a college coach — was to ensure Shedeur Sanders, his youngest son, would have every opportunity to develop into a top quarterback and a highly drafted NFL player.

Over four seasons, including the last two with Colorado, Shedeur, 22, has completed 70 percent of his passes for 13,415 yards and 124 touchdowns with just 24 interceptions. He also has rushed for 17 scores, though he is not considered a dual-threat in the classic sense. He is a pocket passer with the mobility to create space and make off-platform throws with accuracy and velocity.

Where that lands him in the draft is unknown, but credible draft analysts have him and Miami’s Cam Ward as the top quarterback prospects. And since teams place a premium on the position — 17 signal callers have been selected No. 1 since 2000 — the likelihood appears strong that he will be drafted near the top of the first round, if not first overall.

Which brings me back to his father’s future and potential options. Deion Sanders could easily consider it mission accomplished and hang up his whistle at the end of the season, particularly with cornerback/wide receiver Travis Hunter, a front-runner to win this season’s Heisman Trophy, already declaring that he, too, is off to the NFL after the season. Losing his top two players represents a significant drain of talent that will be hard for Sanders to replace in the short term, potentially resulting in fewer victories.

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Sanders was a Hall of Fame cornerback and a standout baseball player. You don’t play both sports at the highest level … in the same season … without having a competitive drive that matches your physical ability. Which is why I could not see him staying at Colorado with an inferior roster.

Having Lewis in the fold, however, gives him a bell-cow performer he can not only build around but also use as a magnet to attract more playmakers. Lewis had previously committed to USC but changed his mind in part because of Sanders and the success of Shedeur. It suggests that recruits are seeing past the glitz and glam and recognizing the skill development taking place.

“It’s a huge opportunity!” Lewis said in a statement to On3. “What Coach Prime has been able to build in two seasons can’t be denied. I’ve had a chance to get to know him and believe that he can further develop me into the player and person that I want to be. Coach (Pat) Shurmur has been an NFL offensive coordinator and head coach, so he understands exactly what’s needed at the next level. Coach Prime is going to play the best player, whether it’s a freshman or a walk-on.”

But back to the discussion about the future and potential options. There has been speculation NFL teams could have interest in Sanders, who has had only one losing season in four years and has the 8-2 Buffaloes in contention for a College Football Playoff berth two years after finishing 1-11 the season before Sanders arrived. He has not publicly expressed interest in making the jump and in 2023 told Sports Illustrated: “I don’t have any desire or ambition to coach in the NFL. I have a problem with men getting their checks and not doing their jobs. I have a problem with that. I would be too tough as a coach in the NFL because I still have those old-school attributes.”

And yet …

Michael Irvin, a close friend and former Dallas Cowboys teammate, believes Sanders would not hesitate to accept the Cowboys job if it were offered and Shedeur was drafted by Dallas.

“I believe (it) 100 percent,” he said on Fox Sports’ “The Herd with Colin Cowherd.” “And I can tell you, good sources have told me that. Great sources have told me that. That’s all I can say like that without violating anything else.”

These types of comments tend to fuel the rumor mill because as much of a long shot as it may be, you cannot completely dismiss the idea until Cowboys owner Jerry Jones categorically says it’s not happening, which he has not done.

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Sanders’ name also could surface for other college jobs, particularly if the Buffaloes reach the Playoff and make a run. He was an unproven commodity in 2021 after he took the Jackson State job. Major colleges were unwilling to take a chance on him because he had no track record. Some wondered if he was more style than substance.

Florida State, his alma mater, is regularly mentioned as a possibility, but that seems unlikely because of what it would cost to move on from coach Mike Norvell and because the sides are not on the greatest of terms after FSU didn’t make much of an effort to bring in Sanders a handful of years ago when he first talked about coaching on the collegiate level.

It would be irresponsible to throw out the names of other schools before an opening exists, but college football has become as cutthroat as the NFL, and landing Sanders could be viewed as a boon not only on the field but off it, as evidenced by the increase in attendance, viewership and alumni contributions. Never forget that major-college football is as much a business as a game, which is why Sanders is in a great position.

He has proved himself on both fronts. He has exceeded expectations at every turn, taking a group that was rated the second-worst staff in the Big 12 coming into the season and advancing to the cusp of a Big 12 championship. The Lewis commitment was yet another victory in a season of victories, but it’s significant because it gives him the ability to make decisions about his future based on whether something aligns with his purpose and vision. If the NFL calls, great. If another college program calls, cool. For Sanders, there is no downside. He has positioned himself to have positive options regardless of the situation, which means we are sure to continue seeing him on news feeds and debate shows.

(Photo of Deion Sanders speaking with Fox Sports reporter Jenny Taft after a win against Utah: Dustin Bradford / Getty Images)

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Max Verstappen wins 4th straight F1 world championship as George Russell wins Las Vegas Grand Prix

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Max Verstappen wins 4th straight F1 world championship as George Russell wins Las Vegas Grand Prix

Saturday night was all right for Max Verstappen.

The Red Bull racer finished in fifth place at the Las Vegas Grand Prix and it was enough to capture his fourth consecutive Formula 1 World Championship. 

He needed to finish ahead of McLaren’s Lando Norris to pick up the title win and did just that. Norris was in sixth place.

Red Bull driver Max Verstappen, of the Netherlands, drives the course during qualifying for the Formula One U.S. Grand Prix auto race, Friday, Nov. 22, 2024, in Las Vegas.  (AP Photo/Rick Scuteri)

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It was far from the easiest weekend for Verstappen. Red Bull made a mistake adjusting his rear wing and data showed his vehicle was running slower than Mercedes drivers George Russell and Lewis Hamilton on the straightaways. While Russell captured the pole, Verstappen was able to get enough out of the car to start in fifth. He only needed to score three more points than Norris to clinch the world championship. Norris qualified sixth.

Mercedes was clearly quicker. Russell won the race. It was his second win of the season. Hamilton finished right behind him while Ferrari’s Carlos Sainz picked up a podium spot in third place.

George Russell wins in Vegas

Mercedes driver George Russell, of Britain, celebrates are winning the F1 Las Vegas Grand Prix auto race, Saturday, Nov. 23, 2024, in Las Vegas.  (AP Photo/Matt York)

Verstappen tied Sebastian Vettel, Juan Manuel Fangio and Hamilton with four consecutive titles. Michael Schumacher won five straight from 2000 to 2004.

Schumacher and Hamilton each have the most world titles with seven in total. Fangio has five and Verstappen is tied with Vettel and Alain Prost with four.

Max Verstappen talks to reporters

Red Bull driver Max Verstappen, of the Netherlands, prepares to race before the F1 Las Vegas Grand Prix auto race, Saturday, Nov. 23, 2024, in Las Vegas.  (AP Photo/John Locher)

F1 LEGEND MARIO ANDRETTI TALKS AMERICAN DRIVERS, CONSTRUCTORS GETTING BACK ONTO GRID AHEAD OF LAS VEGAS GP

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Las Vegas Grand Prix racers had to battle a weekend of cold weather and the wind. Drivers were slipping and sliding all over the place through the first three practices. But picked up the pace in qualifying with the only mistake coming from Franco Colapinto, who suffered a crash in Q2. 

Aside from Pierre Gasly’s disappointing night on Saturday, the race was run clean.

The F1 schedule still has two races on its docket, the Qatar Grand Prix and Abu Dhabi Grand Prix with the constructors’ championship up for grabs.

Ferrari drivers Sainz and Charles Leclerc finished third and fourth, with McLaren’s Norris and Oscar Piastri finishing sixth and seventh.

Max Verstappen in Sphere

Red Bull driver Max Verstappen, of the Netherlands, drives the course during qualifying for the Formula One U.S. Grand Prix auto race, Friday, Nov. 22, 2024, in Las Vegas.  (AP Photo/Rick Scuteri)

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McLaren entered the weekend 36 points ahead of Ferrari in the constructors’ standings. After the Las Vegas result, McLaren will be up 24 points going into Qatar (608 points to Ferrari’s 584).

Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.

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UCLA vs. USC takeaways: Bruins aim for resilience after fumbling away a signature win

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UCLA vs. USC takeaways: Bruins aim for resilience after fumbling away a signature win

A heavy mist hung over the Rose Bowl late Saturday night, adding to the yuck factor of what just transpired for the home team.

A shanked punt at the worst possible time. A sturdy defense fooled by a trick play. An offense that couldn’t gain one yard given a chance to win the game.

It added up to the most crushing loss of the season.

“Sucks,” UCLA quarterback Ethan Garbers said after the Bruins’ 19-13 setback against USC in his final cross-town rivalry game. “Really sucks.”

Garbers was involved in two critical sequences that ensured UCLA (4-7 overall, 3-6 Big Ten) will finish the season with a losing record.

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The first came on a failed fourth-down sneak. The second came when he suddenly couldn’t find a rhythm after completing every previous pass in the second half.

It left Bruins fans with a similarly sickening feeling from previous close losses to Minnesota and Washington.

Here are five takeaways from a defeat that will heavily frame UCLA coach DeShaun Foster’s first season:

Bad ending

USC defensive end Sam Greene hits UCLA quarterback Ethan Garbers as he delivers an incomplete pass on Bruins’ last offensive play during a loss to Trojans Saturday at the Rose Bowl.

(Gina Ferazzi/Los Angeles Times)

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It was the sort of moment that can forge a legacy.

With a chance to go 2-0 as a starter in the rivalry game while keeping the Victory Bell painted blue, Garbers stepped to the line of scrimmage at his own 25-yard line with 2:09 left and his team needing a touchdown to win.

He had already thrown for 156 yards and a touchdown in the second half while completing all 11 of his passes.

The next four plays: incompletion, incompletion, incompletion, incompletion. A few of the throws weren’t even close to connecting with their targets.

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“Just hard to find a rhythm,” Garbers said of his struggles on the final drive.

UCLA’s offense gained 376 yards but couldn’t make plays in crucial moments. The Bruins converted only three of 11 third downs and went 0 for 3 on fourth downs.

The game film should be cataloged in the horror section for anyone associated with UCLA.

The longest yard

Having long expressed his belief in his team’s ability to get a yard, Foster went for it on fourth and one at the UCLA 34-yard line with five minutes left and the Bruins trailing by three points.

It wasn’t the most imaginative play call, Foster saying it was his decision — and not offensive coordinator Eric Bieniemy’s — to run a quarterback sneak.

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“I thought it was a good call and every call that’s made in certain situations — I am making those,” Foster said.

Garbers was stopped for no gain, but both Foster and his quarterback said the play was blown dead prematurely.

Said Foster: “That was the first time I’ve seen a quarterback sneak get called dead, you know? They usually let that play roll; they stopped it, they blew the whistle, so who knows where we would have ended up.”

Said Garbers: “I was looking at the marker and I thought I was past it. But I guess they blow the forward progress dead early. So, can’t control that.”

Here’s something indisputable: UCLA will need to fortify its offensive line through the transfer portal to ensure it can pick up one yard in similar situations next season.

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Same old story

UCLA coach DeShaun Foster argues with a referee during his team's loss USC at the Rose Bowl Saturday.

UCLA coach DeShaun Foster argues with a referee during his team’s loss USC at the Rose Bowl Saturday.

(Wally Skalij/Los Angeles Times)

Nearly every week, Foster has said he’s going to fix his team’s discipline issues.

Then the next game comes and it’s more of the same slop on the field.

The low point Saturday came going into halftime, when UCLA wide receiver Kwazi Gilmer, safety Bryan Addison and an unspecified assistant coach were called for unsportsmanlike conduct penalties as both teams made their way toward the locker room while jawing at one another.

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Foster said he was told the brouhaha was precipitated by a USC player punching Gilmer, leading him to retaliate. As a result of the penalties, UCLA was forced to kick off from its own five-yard line to start the third quarter.

The Bruins also compounded giving up a 41-yard kickoff return with a late hit by Evan Thomas. It was just one of the eight penalties they committed for 70 yards.

“That’s why that’s my first pillar; I didn’t pull it out of nowhere, it was my first pillar for a reason,” Foster said of discipline. “I felt that that was something that we were lacking and missing and we’re still missing it, so we’re going to just continue to strive in the direction of discipline and eventually it’s going to get fixed.”

Lost opportunity

UCLA receiver J.Michael Sturdivant catches a long pass between USC cornerback Jaylin Smith and safety Bryson Shaw

UCLA receiver J.Michael Sturdivant catches a long pass between USC cornerback Jaylin Smith (2) and safety Bryson Shaw (27) during the second half at the Rose Bowl Saturday.

(Gina Ferazzi/Los Angeles Times)

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With a win over the Trojans, Foster wouldn’t have had to do any convincing when it comes to the narrative of his first season.

He would have beaten USC counterpart Lincoln Riley, who has taken multiple teams to the College Football Playoff and makes more than three times his salary.

He would have significantly enhanced his team’s name, image and likeness fundraising efforts that will be critical to upgrading the talent on his roster.

He would have given the hundreds of high school recruits at the game another reason to give a commitment. (Kenneth Moore III, a wide receiver from St. Mary’s High in Stockton, actually did commit to the Bruins before the game.)

Now there’s going to be more spin needed to sell recruits. One possible pitch: Come help us finish these games.

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“All of these losses have come to pretty much us letting it slip through our hands,” Foster said. “You know, we gotta find a way to finish games and, you know, just keep coming after half and play better, finish the games. Just really put our stamp on the end of it.”

What now?

UCLA tight end Moliki Matavao beats USC safety Bryson Shaw to reach the end zone in the third quarter at the Rose Bowl

UCLA tight end Moliki Matavao beats USC safety Bryson Shaw to reach the end zone in the third quarter at the Rose Bowl Saturday.

(Wally Skalij/Los Angeles Times)

Given what happened Saturday, there won’t be much at stake in UCLA’s final game of the season against Fresno State next weekend at the Rose Bowl.

The Bruins will try to send their seniors out as winners while continuing to show resolve. A win over the Bulldogs (6-5) would help UCLA finish the season with four victories in its final six games.

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“They kept rebounding this whole season,” Foster said of his players, “so they’re gonna continue to be resilient and continue to be the type of football players that I know that they are.”

A warning for the Bruins: The Bulldogs have won the last four games in the series.

A warning for Foster: Fresno State has been especially hard on new UCLA coaches, beating Chip Kelly, Rick Neuheisel and Karl Dorrell in each of their first years on the job in Westwood.

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