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Brandi Chastain's iconic moment aided women's movement from field to owner's box

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Brandi Chastain's iconic moment aided women's movement from field to owner's box

It’s one of the most powerful images in women’s sports history.

Brandi Chastain, after converting the penalty kick that gave the U.S. its second women’s World Cup title, dropped to her knees and ripped off her jersey in celebration, exposing her black sports bra to a live crowd of 90,000 and a national television audience that peaked at 40 million.

Twenty-five years later it’s still celebrated as a moment of unbridled joy, but also one of liberation. Never before — or since — has a team of women athletes played before a crowd that large in the U.S. And rarely had a woman athlete felt so unburdened by societal constraints that she started taking her clothes off in public.

“That was an iconic moment but it transcended sport. People saw the raw emotion in that photograph and it made people feel differently about women,” said Chrissy Franklin, an executive vice president with the sports and entertainment marketing firm Octagon. “She opened the door for women to be unapologetic about their success.”

If Title IX, Billie Jean King and Florence Griffith Joyner changed the way we thought about women athletes, Chastain and her teammates began to change the way we watched, consumed and supported women’s sports. It has been a long, slow and painful evolution, one that is still far from finished even as Caitlin Clark draws record crowds to WNBA arenas and the NWSL nearly outdraws the Cubs at Wrigley Field.

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But Chastain’s journey from the floor of the Rose Bowl to the owners’ suite at PayPal Park, where the NWSL franchise she founded plays, is proof that progress has been made.

“Obviously the trajectory of women’s sports has skyrocketed in the last couple years and that has been a game-changer,” said Chastain, one of a growing number of women who have moved from the playing field into the executive offices of women’s soccer and basketball teams. “I think men in business, who have been decision-makers, now look at women’s sports as not just a charitable organization. We’ve been saying for 25 or more years that women’s sports has a place in the landscape and it’s viable.”

Cheryl Cooky, a professor of women’s, gender and sexuality studies at Purdue, agrees. This moment, she said, finally feels different.

“Part of why we’re seeing what we’re seeing is because women athletes are taking the reins,” said Cooky, who has been studying the intersection of gender, sports, media and culture for more than three decades. “Women athletes today are creating their own media platforms, becoming owners and investing in women’s sports.

“I really do think it’s women athletes who are starting to really push the conversation, invest in women’s sports, speak out against injustices.”

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Angel City players run on the field after a match against NJ/NY Gotham FC on May 29, 2022.

(Ashley Landis / Associated Press)

Few U.S. professional sports franchises were owned by women in 2013, when the NWSL played its first season with eight teams. Since then the league has nearly doubled, to 14 teams, eight of which have women as owners, founders or significant investors. Chastain is all three for Bay FC, an NWSL expansion franchise she started with three other national team players.

On Saturday, Bay will play host to Angel City, a third-year club whose sprawling group of more than 100 owners and investors includes 14 former USWNT stars, two Wimbledon women’s champions and Olympic gold medalists in skiing and gymnastics.

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Other NWSL minority owners include former World Cup champions Carli Lloyd and Briana Scurry, basketball’s Sue Bird, tennis champion Naomi Osaka and gymnast Dominique Dawes. Partly as a result of their investments, the league is stronger than ever, with a record four-year, $240-million domestic broadcast deal, record average attendance and two more expansion teams scheduled to begin play in 2026.

Angel City alone has been valued at $180 million by the sports business website Sportico, making it the most valuable franchise in U.S. women’s sports history. And it’s run by the largest majority-women ownership group in global sports. No longer do women athletes have to rely solely on men in business to make decisions about their livelihoods, a problem that repeatedly sunk women’s sports just two decades earlier.

“We do ourselves a disservice,” Cooky said, “if we don’t recognize all the work and all the effort that women athletes have put in, both on and off the field, to make this moment happen.”

A fan holds up an Angel City scarf during a match between Angel City and Bay FC in March.

A fan holds up an Angel City scarf during a match between Angel City and Bay FC in March.

(Doug Benc / Associated Press)

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There was a lot of patience involved, too. A year after Chastain’s penalty gave the U.S. a World Cup title, she joined 19 other national team players in forming the Women’s United Soccer Assn., the first in a series of short-lived women’s soccer leagues in the U.S. The WUSA folded three seasons later, but the problem wasn’t with the players, it was with the investors.

“Business executives and decision-makers were not ready for women’s sports at the time,” Chastain said. “This is not a short-term investment. Women’s sports has not been given the breathing space that men’s sports has, and so it’s hard to grow. And it hasn’t been given the nourishment to grow into what it can fully be.

“Now it’s breathing on its own, it’s healthy. The sponsorship space, the business space, we’re seeing what impact we can have.”

And it’s not just the NWSL. The WNBA has long struggled to draw fans and sponsors, but with Clark joining after a record-setting college career at Iowa, the league recently released figures showing attendance was up 156% in the first month of the season and more than half of all league games had been sellouts. Televised games on ABC and ESPN averaged 1.32 million viewers in May across ESPN, ESPN 2, ABC and CBS, three times as many as they did last year.

So can you draw line from Chastain kneeling on the floor of the Rose Bowl to Clark draining shots from the midcourt logo today? No, says Joy Fawcett, a teammate of Chastain’s on three World Cup teams. Agreeing with Cooky, she says seeing Chastain’s success reflected in Clark’s doesn’t do justice to the difficulty of the journey, nor the contributions so many others made along the way.

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“It wasn’t a straight line,” said Fawcett, now an Angel City investor. “It was a lot of ups and downs to get to this point.

“This is something that takes a village. You have none of this without the fans and their support. You have nothing without the investors. It’s all layered over time and none of us could do it alone.”

But Fawcett, the first coach of UCLA’s women’s team and now an assistant with the national deaf soccer team, said she and her teammates never doubted this day would come.

“We always believed that it’s like ‘you just need to see it,’” she said. “You just need to watch the women’s game. It’s a beautiful game. You will love it. You just need to come.

“And that’s what happened. They did, and it took off.”

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Twenty-five years later Chastain keeps a framed copy of that iconic photo in her San Jose home, though humility prevents her from displaying it in a prominent place.

“It’s in the bathroom,” she said.

Brandi Chastain speaks during Zeta Live 2023 in New York.

Brandi Chastain speaks during Zeta Live 2023 in New York. Chastain tries to stay humble about her iconic moment in the 1999 Women’s World Cup.

(Charles Sykes / Invision / Associated Press)

But then Chastain doesn’t need a picture to be inspired, which is how the photo came to be in the first place. Her mother Lark raised her daughter to be the kind of woman who wasn’t afraid to take her shirt off in public if the moment called for it or to start a professional soccer team from scratch. However she did that not with words, but deeds.

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Lark Chastain dreamed of becoming a flight attendant but was told she couldn’t keep the job if she married or had children — rules that didn’t apply to male flight attendants. So she quit, married and raised a family before returning to the work force, eventually becoming the vice president of a Silicon Valley employment agency.

While Brandi Chastain was winning World Cups, her mother was filling the board rooms at Hewlett Packard and IBM, arguably influencing the direction of the tech revolution.

“There was no reason for her to think she could do that. She was told she could be a nurse, a secretary or a teacher,” Brandi said of her mother, who died in 2002. “I saw that example every day in front of me. Her fearlessness gave me the power to stand up and say: ‘I love sports. I belong in this space.’ I will take pride in knowing that I was gifted something really powerful from my mom.”

So maybe there is a straight line from Chastain to Clark after all, only it’s Lark Chastain who blazed that trail by questioning whether the way things have always been done is necessarily the way they should continue to be done.

“What Caitlin Clark has been gifted,” Brandi said, “is women who have been showcasing powerful strength and confidence. So she too believes she belongs in that space.”

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Jon Jones requests UFC release after Dana White says legend was ‘never’ considered him for White House card

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Jon Jones requests UFC release after Dana White says legend was ‘never’ considered him for White House card

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Mixed martial arts legend Jon Jones ended his retirement from UFC simply because he wanted a spot on the “Freedom 250” fight card at the White House in June. 

But, when UFC CEO Dana White announced the card during UFC 326 this past weekend, Jones wasn’t among the fighters. As a result, he has requested a release from his UFC contract. 

White was candid when asked about Jones following the UFC 326 card. 

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Jon Jones of the United States of America reacts after his TKO victory against Stipe Miocic of the United States of America in the UFC heavyweight championship fight during the UFC 309 event at Madison Square Garden on Nov. 16, 2024 in New York City.  ((Photo by Sarah Stier/Getty Images))

“Never, ever, ever, which I told you guys a hundred thousands times, was Jon Jones ever even remotely in my mind to fight at the White House,” White explained, per CBS Sports. “Some guy with Meta Glasses filmed him talking about his hips – that his hips are so bad. And I don’t know if you guys saw that flag football game where he can barely run. Jon Jones retired because of his hips. He’s got arthritis in his hips. Apparently, doctors say he should have a hip replacement.”

White added that “the Jon Jones thing is bulls—,” saying that he texted the fighter’s lawyer saying he would never be on the White House card despite Jones saying he was in negotiations for it. 

UFC ANNOUNCES CARD FOR WHITE HOUSE EVENT

The Meta Glasses incident White is referring to came from a viral video, where Jones, unaware he was being filmed, discussed issues with his hips to a fan. 

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On Monday, Jones composed a thorough response to White’s comments about him and the White House Card. He previously posted and deleted social media explanations, but Monday’s appeared to be his final statement on the matter. 

UFC President Dana White speaks after UFC Fight Night at Toyota Center on Feb. 21, 2026.  (Troy Taormina/Imagn Images)

“Yes, I have arthritis in my hip and it’s painful, but that doesn’t mean I can’t fight,” Jones, who retired a heavyweight champion in 2025, said. “So let me get this straight, if I had accepted the lowball offer, suddenly my hip would be fine and I’d be on the White House card? That doesn’t make sense. I even received stem cell treatment last week to get ready for the White House card, and training camp was scheduled to start today. I was preparing to be ready. 

“I understand business deals fall through sometimes, but going out publicly and saying things that aren’t true isn’t right. After everything I’ve given to the UFC, the years, the title defenses, the fights, hearing that I’m ‘done’ is disappointing. Especially when as recently as Friday UFC was calling me trying to get me on that White House card for a much lower number.”

Jones finished his statement by saying he “respectfully” asks to be released from his UFC contract.

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Jon Jones enters the ring before facing Stipe Miocic in the UFC heavyweight championship fight during the UFC 309 event at Madison Square Garden on November 16, 2024 in New York City, New York. (Chris Unger/Zuffa LLC)

“No more spins, no more games. Thank you to the real fans who know what’s up,” he wrote. 

The UFC did not immediately respond to a request for comment by Fox News Digital.

Jones is considered one of the best UFC fighters of all time, owning a 28-1-1 record, which includes his last bout with Stipe Miocic, knocking him out to take the heavyweight title belt. He is also a two-time light heavyweight champion. 

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With U.S. at war with Iran, political upheaval could engulf World Cup

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With U.S. at war with Iran, political upheaval could engulf World Cup

Twelve days ago the U.S., a World Cup host country, launched a full-scale bombing campaign against Iran, a country that has qualified to play in the tournament. That’s never happened before.

Five days later, that same World Cup host began military operations inside the borders of Ecuador, another World Cup qualifier, half a world away. That’s never happened before either.

With the tournament scheduled to kick off in three months, those events have soccer scholar Jonathan Wilson questioning whether it’s wise for the World Cup to go on at all.

“It seems to me, for each passing day, it’s less and less likely that the World Cup can happen,” he said.

That take seems unduly alarmist said David Goldblatt, a British sportswriter and sociologist who is a visiting professor at Pitzer College in Claremont. Anything short of a full-scale war inside the U.S. would not be enough to pull the plug on the tournament now, he said. Especially with FIFA expecting revenues of as much as $11 billion.

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“I mean, it’s not a good look,” Goldblatt conceded. “And certainly when set against FIFA’s official pronouncements on its role in encouraging world peace and cosmopolitan celebrations of a universal humanity, none of that sits terribly easily.

“But in terms of actually running the World Cup, I don’t think it’s going to make very much difference at all.”

However, with the Trump administration open to engaging in more international conflicts, there’s little doubt this World Cup, the largest and most complex in history, will also be the most political in history as well.

Complicating things further is the fact the current conflict in the Middle East hasn’t been limited to just the U.S. and Iran. Iranian missiles have hit both Qatar and Saudi Arabia, among other countries, and Jordan has fired on U.S. assets.

Those three countries are World Cup qualifiers as well.

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The fate of a soccer tournament pales in importance to the death and destruction the conflagration in the Middle East has produced, of course. But the need for unity is the very reason there’s a World Cup in the first place.

When French soccer administrator Jules Rimet founded the tournament 96 years ago, he believed soccer could be a tool for international peace. And in the early years of the tournament, Rimet, FIFA’s longest-serving president and a talented diplomat, was able to limit the impact of geopolitics on the World Cup, watering down Mussolini’s influence on the 1934 World Cup, for example, and steering the 1938 tournament away from Hitler’s Germany.

FIFA President Gianni Infantino has taken a far different approach, courting President Donald Trump’s support despite his growing number of global conflicts.

A week before bombs began falling on Iran, Infantino appeared at the inaugural meeting of Trump’s Board of Peace wearing a red cap with ‘USA’ on the front and the numbers ‘45-47’ — a reference to Trump’s non-consecutive presidencies. That act was so blatantly partisan, IOC president Kirsty Coventry said her organization would investigate whether Infantino, an IOC member, breached the terms of the group’s charter, which requires members to act independent of political interests.

FIFA president Gianni Infantino holds up a USA hat as he attends the inaugural meeting for the Board of Peace at the Institute of Peace in Washington on Feb. 19.

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(Chip Somodevilla / Getty Images)

“Infantino has absolutely breached every FIFA protocol on neutrality,” said Wilson, author of “The Power and Glory: The History of the World Cup.”

“Absolute neutrality is always impossible and not desirable, but it has clearly gone way, way, way beyond. The peace prize looked grotesque at the time. It looks even worse now. And I can’t see how the future will look kindly on Infantino. I think Infantino has to some extent legitimized Trump.”

This is hardly new behavior from Infantino, who had close relationships with Vladimir Putin ahead of the 2018 tournament played in Russia and Qatar’s leaders ahead of the 2022 tournament despite their well-known human rights violations.

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The list of countries Infantino is asking to overlook poor relations with the country hosting the majority of World Cup games this summer is growing.

Consider that Denmark, which administers Greenland, an autonomous territory Trump has also threatened to invade, can qualify for the tournament in a European playoff that will take place later this month. Then there’s World Cup qualifiers Haiti, Ivory Coast and Senegal, who aren’t at war with the U.S. but whose citizens have been banned from entering the country to cheer for their teams. That completely contradicts a promise from Infantino, who said “everybody will be welcome” at the 2026 World Cup.

“If I had a crystal ball I could tell you now what is going to happen,” Heimo Schirgi, the World Cup chief operating officer for FIFA, said Monday. “But obviously the situation is developing. It’s changing day by day and we are monitoring closely. [But] the World Cup will go on right? The World Cup is too big and we hope that everyone can participate that has qualified.”

Goldblatt, the Pitzer professor, said Infantino’s action are understandable since he has few cards to play against Trump.

President Trump speaks as he receives the FIFA Peace Prize while FIFA president Gianni Infantino applauds Friday.

President Trump speaks as he receives the FIFA Peace Prize as FIFA president Gianni Infantino applauds on Dec. 5 the Kennedy Center in Washington.

(Patrick Smith / Getty Images)

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“What’s Infantino going to do? What levers can you pull?” he asked. “You can threaten to take it away. That’s not happening. Moral admonishment? Who’s going to take that from FIFA? It is a farcical idea that anybody thinks that the president of FIFA has any kind of collective moral authority or any role as a spokesperson for the progressive part of the world.

“They may fantasize that this is the case. But it is morally and politically absurd that any of us should expect that of these people. So if you are Infantino and that is the case, you know what works with Trump? What works is flattery. So of course he’s gone down that path.”

The games, Goldblatt said, will go on even if bombs are still falling. And that may not be an entirely bad thing.

“Football’s a great distraction. That’s partly why it’s so popular,” he said. “It will be virtually impossible, if the war continues, for that not to be a central element of like, the meaning and the purpose of what we’re all doing here.

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“How we’ll feel and what it will look like, I don’t know. It will be very strange. Football is unpredictable and extraordinary. Something will happen that will warm our souls.”

You have read the latest installment of On Soccer with Kevin Baxter. The weekly column takes you behind the scenes and shines a spotlight on unique stories. Listen to Baxter on this week’s episode of the “Corner of the Galaxy” podcast.

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Australia grants asylum to 5 Iranian women’s soccer players amid Iran conflict

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Australia grants asylum to 5 Iranian women’s soccer players amid Iran conflict

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Australia granted asylum to five players from the Iranian women’s soccer team who were visiting for a tournament when the U.S.-Israeli attacks against Iran began.

Australian federal police officers on Tuesday transported the five women from their hotel in Gold Coast, Australia, to a “safe location” after they made asylum requests to meet with Home Affairs Minister Tony Burke and to finalize the processing of their humanitarian visas.

“Last night I was able to tell five women from the Iranian Women’s Soccer team that they are welcome to stay in Australia, to be safe and have a home here,” Burke said on X.

The move comes after the team refused to sing the Iranian anthem before their first Women’s Asian Cup match early last week against South Korea, although they later sang and saluted the anthem in two subsequent matches, including ahead of their final match, when they were eliminated by the Philippines.

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IRANIAN WOMEN’S SOCCER FANS SHOW SUPPORT FOR TRUMP AS TEAM APPEARS TO PIVOT ON NATIONAL ANTHEM STANCE

Australian Home Affairs Minister Tony Burke poses with five Iranian women soccer players who have been granted asylum in Australia, Tuesday, March 10, 2026. (Australia Ministry of Home Affairs)

“I don’t want to begin to imagine how difficult that decision is for each of the individual women, but certainly last night it was joy, it was relief,” Burke told reporters after signing the documents. “People were very excited about embarking on a life in Australia.”

The five women said they were happy for their names and pictures to be published, according to Burke, who emphasized that the players wanted to make clear that they were not political activists.

The Iranian team arrived in Australia for the tournament before the war against Iran began on Feb. 28.

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After the team was eliminated from the tournament over the weekend, they faced potentially returning to a country still under bombardment. The team’s head coach, Marziyeh Jafari, said on Sunday the players “want to come back to Iran as soon as we can.”

An official squad list named 26 players, as well as Jafari and other coaches.

While only five players were granted asylum, Burke said the offer was given to everyone on the team.

IRAN FLAG REMOVED FROM PARALYMPICS OPENING CEREMONY AFTER SOLE ATHLETE WITHDRAWS OVER TRAVEL SAFETY CONCERNS

Iran players during their national anthem ahead of the Women’s Asian Cup soccer match between Iran and the Philippines in Robina, Australia, Sunday, March 8, 2026. (Dave Hunt/AAPImage via AP)

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“These women are tremendously popular in Australia, but we realize they are in a terribly difficult situation with the decisions that they’re making,” Burke said. “The opportunity will continue to be there for them to talk to Australian officials if they wish to.”

It remains unclear when the remaining players will leave Australia.

“Australians have been moved by the plight of these brave women,” Prime Minister Anthony Albanese told reporters. “They’re safe here and they should feel at home here.”

“They then had to consider that and do it in a way that did not present any danger to them or to their families and friends back home in Iran,” he continued.

The asylum offer came after U.S. President Donald Trump on Monday called on Australia to grant asylum to any team member who wanted it.

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Trump had blasted Australia on social media, saying Australia was “making a terrible humanitarian mistake” by allowing the team to be “forced back to Iran, where they will most likely be killed.”

Supporters react towards a bus transporting Iranian woman players following their Women’s Asian Cup soccer match against the Philippines on the Gold Coast, Australia, Sunday, March 8, 2026. (Dave Hunt/AAP Image via AP)

“The U.S. will take them if you won’t,” Trump said, despite his administration’s efforts to limit the number of immigrants in the U.S. who can receive asylum for political purposes.

Just hours later, Trump praised Albanese in another post.

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“He’s on it! Five have already been taken care of, and the rest are on their way,” Trump wrote.

Albanese said Trump had called him for “a very positive conversation,” about the issue. The prime minister said he explained “the action that we’d undertaken over the previous 48 hours” to support the women.

The Associated Press contributed to this report.

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