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Barca’s new Nike deal explained: Is it really worth €1.7billion? And is it bigger than Real Madrid’s?

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Barca’s new Nike deal explained: Is it really worth €1.7billion? And is it bigger than Real Madrid’s?

Barcelona announced last weekend a new multi-year partnership with kit supplier Nike, extending and updating a deal which had been set to end in 2028.

In recent months Barca president Joan Laporta has regularly boasted that he would secure a deal which would be “the biggest in all of world football”, and the extended contract could now be worth €1.7billion (£1.4bn;$1.8bn) over the next 14 seasons to 2038, bringing a major boost to the club’s troubled and complex financial situation.

Confirmation of the new arrangement ends a year-long saga which hurt relations between the Catalan club and the American sportswear giant. Yet it remains to be seen whether the deal will bring immediate relief to the team’s issues with La Liga’s salary limits — including most pressingly whether last summer’s signings Dani Olmo and Pau Victor can be registered to play for the team over the second half of this season.

The Athletic spoke to figures inside and outside Camp Nou, all of whom wished to remain anonymous to protect relationships, about whether this is a good deal for Barcelona.


What did Barcelona say?

Announcing the contract on Saturday, Barca said in a statement: “This new partnership consolidates Nike as a main partner of the club and official technical partner across all professional and amateur teams, bringing a unique model that strengthens the brand association and fuels the global retail and licensing business growth.”

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What are the financial details?

Barca officially told The Athletic that the details of the deal were confidential, but club sources stated a total figure of €1.7bn over the next 14 years.

The new contract will have two phases. The first is from 2024 to 2028, the latter year being when the previous agreement was to expire. Club sources say that for each of the next four years, the income will now be around €108million (£90m;$115m), close to doubling what the club had been earning in recent seasons.

From 2028, that figure will increase to around €120m each campaign over the following decade, according to the club sources.


Barcelona president Joan Laporta (Eric Alonso/Getty Images)

These sources said that Barcelona would also receive a ‘signing bonus’ of €158m which will be divided over the 14 years of the deal, including the current season’s accounts.

Barca consider it to be a big victory for Barca following tough negotiations, guaranteeing that most of the promised annual income will be received, regardless of the team’s performances on the pitch.

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When previous president Josep Maria Bartomeu’s board signed the previous deal in 2016, a headline figure of €105m a year was trumpeted. However, under that deal, when the team were not as successful as hoped, for instance dropping out of the Champions League early, the club actually received only €50-60m from Nike.


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What are Nike saying?

Nike and Barca have worked together closely since their first deal was signed in 1998. When asked by The Athletic to comment on the new deal extension, Nike said it was delighted to continue this deep and meaningful relationship.

A Nike spokesperson said: “We are excited to progress our work together at all levels, from grassroots football initiatives that inspire and empower young players, to elevating FC Barcelona as a global icon of style and culture. Together, we are particularly passionate about advancing the growth of the women’s game, and our partnership with FC Barcelona’s women’s team is a testament to our shared dedication to equality and inclusivity in sport.”

Nike said they could not confirm details of the financial or business sides of the agreement.

What’s the optimistic view?

The €1.7bn headline figure is huge, even by the standards of multi-million kit deals at the elite level in club football. It would be a huge improvement on Barca’s previous earnings from Nike, a significant boost in revenues which would help improve the club’s financial situation over the coming years.

Importantly for many around Camp Nou, with the signing bonus included it would also mean that Barca have achieved Laporta’s often-stated ambition to top Real Madrid’s €120m-a-year agreement with Adidas, currently accepted as the most lucrative in world football.

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This would back the current board’s case that they are working successfully to fix the financial problems they inherited from their predecessors.


Barca need cash to be able to play Dani Olmo in the second half of the season (Alex Caparros/Getty Images)

What’s the reality of the situation?

It is not typical in football for a club to renegotiate a kit deal with four years still to run. But the agreement with Nike was identified by Barca’s board as a potential way to increase their revenues by ‘levering’ more money into their annual accounts.

Nike were only going to agree to a new deal if it suited them, and there had been anger within the U.S. multinational at how they had been treated through the whole negotiation process, including the Catalan club trying (unsuccessfully) to find a legal way to exit their previous agreement.

Laporta and his closest executives took charge of the negotiations which finally led to the weekend’s announcement. Full details of the agreement were not even shared with the board before last Friday’s vote to accept.

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Some industry sources consulted by The Athletic were sceptical about the figures being claimed, with doubt from some in the Spanish capital about whether Barca’s deal really was going to be bigger than Madrid’s.

There were also concerns voiced about the effect of the new arrangement on the Catalan club’s Barca Licensing and Merchandising (BLM) arm, with the statement announcing the deal appearing to suggest a deeper role for Nike in this area of Barca’s business.

Since its launch by Bartomeu in 2018, BLM has been a big success. The €179m that Barca earned from kit and merchandising revenues was the most of any European club according to UEFA.

There are concerns that Nike playing a greater role in the many ‘casual’ ranges of clothing and other merchandise sold in official club shops will mean less of the profits end up in its coffers. Club sources have denied that this will be the case.

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What’s the latest on Barca’s salary limit?

As so often in recent years, Barca had to work hard this summer to be able to register all their current squad members with La Liga, including Spain international playmaker Olmo, a €60m arrival from RB Leipzig, and young striker Victor, a €2.7m signing from Girona.

Both were only registered at the last minute, using La Liga’s financial rule 77, which allows for the temporary replacement of injured players (in this case Andreas Christensen). That meant they were only registered with La Liga until December 31. For either or both to feature after the winter break, the club must find more money from somewhere.


Victor is another player experiencing uncertainty at Barcelona (Alex Caparros/Getty Images)

During a press conference in early September, Laporta said that Barca were “€60million away” from returning to a situation where La Liga would let them sign and register players as normal.

A few weeks later it emerged that Barca’s auditors had required a write-down in its 2023-24 accounts of the value of the club’s troubled ‘Barca Vision’ subsidiary, which holds its current and future media rights and activities.

This meant that Barca now needed to raise an estimated €120m to get back within its allowed salary limit for the current campaign.

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How could the new Nike deal affect the situation?

When Laporta has been asked about the Barca Vision problem, he would often mention the bumper benefits of a new kit deal as at least part of the solution.

One hope was that a ‘bonus’ of €100m-plus could fill most or all of the immediate holes in the club’s accounts caused by the failure of the Barca Studios lever. The agreed deal now divides this bonus over its 14-year term — meaning only an estimated €9m extra in 2024-25 (plus the extra €40m in normal revenues over the course of the season).

Club sources have told The Athletic that the new Nike deal helps but does not resolve the Barca Vision issue. So the search continues for more investors in that project. There is confidence at the highest level at Camp Nou that this will be successful, and player sales will not be required in the winter transfer window. However, as so often under the current regime, it looks likely to go right down the wire.

And over the longer term?

The general impression is that this new Nike deal fits well with Laporta’s policies during his second presidency. The club is gaining upfront money which it can use to fix holes in the accounts and continue to spend on the squad.

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A longer-term issue with the new Nike contract flagged in multiple conversations with industry sources is that Barca are now locked into this deal for another 14 years. Given the inflation in the market, €127m a year may not look so good by 2034. “This deal could tie the hands and feet of the next president,” an ex-Blaugrana board member told The Athletic.

However, there is also an understanding that Barca are where they are, and the numbers coming from the club are impressive and necessary. “Financially this new Nike deal is a tremendous boost of oxygen,” said one influential figure in the club’s ‘entorno’ who has not always backed Laporta’s lever policies.

(Additional reporting: Pol Ballús)

(Top photo: Alvaro Medranda/Quality Sport Images/Getty Images)

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Giants valued at $10.8B as Tisch family seeks equity transfer with Epstein investigation looming: report

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Giants valued at .8B as Tisch family seeks equity transfer with Epstein investigation looming: report

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As New York Giants co-owner Steve Tisch and his siblings look to transfer an equity stake to a children’s trust, the overall value of the franchise has been revealed.

An NFL memo obtained by ESPN earlier this month found the Tisch family — Steve, Jonathan and Laurie — are seeking a transfer of their collective equity stake in the franchise to their children. The proposed stake was 23.1% of the team. 

The proposed transfer of equity values the team at $10.8 billion, according to Sports Business Journal, which would put a 23.1% stake at roughly $2.5 billion. 

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New York Giants co-owner Steve Tisch arrives for NFL owners meetings in New York City, New York on Oct. 21, 2025.   (Seth Wenig/AP Photo)

For comparison, Miami Dolphins owner Stephen Ross sold 1% of his team to billionaire entrepreneur Lin Bin with the valuation at a record $12.5 billion. 

Julia Koch, a board member with Koch Industries, also bought a 10% stake in the Giants with a valuation at $10.3 billion in October 2025. 

GIANTS CO-OWNER STEVE TISCH, SIBLINGS LOOK TO TRANSFER EQUITY STAKE TO CHILDREN’S TRUSTS, NFL MEMO SHOWS

It’s also worth noting that the NFL memo stated, “Following the transactions, the Sellers will no longer own any interest in the Club.” 

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It is unknown if the transfer requests have anything to do with Steve Tisch’s name appearing in the Epstein files released by the U.S. Justice Department in January. His name appeared more than 400 times in the files, and while he said at the time he knew of Epstein, he denied visiting Epstein’s infamous island. 

Steve Tisch executive vice president of the New York Giants looks on before pre-season football game against the Carolina Panthers at MetLife Stadium on Aug. 18, 2023 in East Rutherford, New Jersey.  (Rich Schultz/Getty Images)

“We had a brief association where we exchanged emails about adult women, and in addition, we discussed movies, philanthropy and investments,” Steve Tisch said in a statement on Jan. 31. “I did not take him up on any of his invitations and never went to his island. As we all know now, he was a terrible person and someone I deeply regret associating with.”

The U.S. Justice Department released more than 3 million documents related to the Epstein investigation, which included email exchanges from April 2013 and June 2013 between Tisch and Epstein. Some of those exchanges appear to show conversations about women. 

NFL commissioner Roger Goodell said in February the league would look into Steve Tisch’s association with Epstein. 

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“Absolutely we will look at all the facts,” Goodell said at a news conference in San Jose, California, during Super Bowl week. “We’ll look at the context of those and try to understand that. We’ll look at how that falls under the (league personal conduct) policy. I think we’ll take one step at a time. Let’s get the facts first.”

New York Giants co-owner Steve Tisch during warms up prior to the National Football League game between the Washington Redskins and the New York Giants on Oct. 28, 2018 at Met Life Stadium in East Rutherford, New Jersey.  (Rich Graessle/Icon Sportswire via Getty Images)

The Tisch family has been involved in Giants ownership since 1991 alongside the Mara family, which founded the franchise in 1925. 

Fox News’ Chantz Martin and the Associated Press contributed to this report.

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Ohtani. Yamamoto. Sasaki. A 12-story ‘cultural bridge’ between L.A. and Japan to debut in Torrance

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Ohtani. Yamamoto. Sasaki. A 12-story ‘cultural bridge’ between L.A. and Japan to debut in Torrance

Robert Vargas is in a bit of a time crunch.

The Los Angeles-based artist has embarked on one of his most ambitious murals. Titled “Samurai of the Diamond,” it features the Dodgers’ trio of Japanese stars — two-way player Shohei Ohtani and pitchers Roki Sasaki and Yoshinobu Yamamoto — in larger-than-life fashion on a 12-story wall of the DoubleTree Hotel in Torrance.

Artist Robert Vargas takes a break from painting Saturday to show his progress on his newest mural.

(Genaro Molina / Los Angeles Times)

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As of early Saturday afternoon, Vargas still had a lot of painting to do in order to have the mural finished by the official unveiling at 10 a.m. Tuesday. Anyone familiar with Vargas and how he works, however, knows he will get it done.

“It may be finished at 9:59, but at 10 o’clock we will unveil this,” Vargas said

Koreatown resident Diego Guerrero is one of those who knows Vargas’ style. After witnessing the artist working on his massive Fernando Valenzuela mural in Boyle Heights during the fall of 2024, Guerrero said he had “full faith” Vargas would meet his deadline this time around.

“I know he’s got this,” Guerrero said while visiting the DoubleTree site Saturday. “Last time he was doing this, it was raining and even that time he pulled it off. So I have no doubt he’ll finish it.”

Vargas said the new piece was conceived as a follow-up to the massive mural of Ohtani he painted on the side of the Miyako Hotel in Little Tokyo soon after the former Angels pitcher signed with the Dodgers prior to the 2024 season. In two seasons with L.A., Ohtani has won two National League MVP awards and helped the Dodgers win two World Series championships.

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The Dodgers signed Yamamoto during the same offseason and Sasaki a year later. Both pitchers played key roles in the team’s 2025 postseason run. Yamamoto went 7-1 with two complete games and pitched for the final out in Game 7 of the World Series against the Toronto Blue Jays. Sasaki moved to the bullpen for the playoffs and recorded three saves and two holds.

“If [the Ohtani] mural was about ushering in a new era and a new face here in Los Angeles, this mural is about building a cultural bridge from Los Angeles to Japan and really emphasizing the greatness that these foreign-born Japanese players are contributing not only to the team, but to this community’s identity,” Vargas said. “And also inspiring to kids who can look up and see heroes that look like them from this community.”

A man standing on a riser and painting a huge Shohei Ohtani face on a textured wall

Robert Vargas paints an image of Shohei Ohtani as part of the local artist’s ‘Samurai of the Diamond’ mural Saturday at the DoubleTree Hotel in Torrance.

(Genaro Molina / Los Angeles Times)

Known for its large Japanese American population and concentration of Japanese businesses, Torrance signed friendship city agreements with Bizen (Yamamoto’s hometown) in August 2024 and Oshu (Ohtani’s hometown) in October 2024.

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Vargas, who has a home in Japan because of the frequent mural work he does there, came up with the idea of a Torrance mural honoring the Dodgers’ Japanese stars around that time.

“I feel that they are examples of how to do things right on and off the field,” Vargas said of the three players. “Their work ethic is really reflected in the culture. That’s why Ohtani is so respected out there on the field, not just for what he’s doing with the bat or with the baseball but just how he conducts himself. It’s refreshing.”

His idea received support from local leaders, such as Mayor George Chen and city council member Jon Kaji.

“Ever since the Dodgers signed Shohei Ohtani in December, 2023, the community has rallied around Ohtani, Yoshinobu Yamamoto and Roki Sasaki giving us all a sense of pride,” Kaji said in an email to The Times. “…’Samurai of the Diamond’ exemplifies the unifying power of sports that transcends borders and nationalities.”

Chen wrote in a separate email: “There are many Dodgers fans in the City of Torrance and the greatness of these 3 players have been great role models to young and old. They are performing at the highest levels in MLB, yet they have shown us that even great athletes and celebrities can maintain a certain level of maturity, respectful to others, picking up trash, not retaliating when attacked, and always showing great sportsmanship.”

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The wall will include an interactive feature: When visitors scan a QR code, they will see each player come to life and throw a strike, with animation provided by the AR Firm. Also, lights are being installed in the parking lot to illuminate the mural at night.

“It’s going to be a destination,” Vargas said.

DoubleTree general manager Linda Amato, who is also the executive chairperson of the Discover Torrance visitors bureau, said the hotel plans to create “opportunities for guests to gather outdoors, enjoying [Dodgers] games under the stars alongside the interactive mural.”

“The response from the community has been incredible,” Amato said in an email. “There’s a real sense of excitement — people are stopping by daily to watch the progress and engage with the project. It’s brought a new energy to the city. Robert Vargas has been amazing throughout the process, often speaking with visitors about his vision and techniques, which adds to the overall experience.”

A man looking to the side while wearing a straw sun hat and holding a paint brush in his mouth

Vargas hand-picked the DoubleTree Hotel in Torrance as the location for his latest mural, despite the wall’s deep ridges, which make it difficult to paint.

(Genaro Molina / Los Angeles Times)

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Vargas hand-picked the DoubleTree as the site, even though he said the hotel’s exterior “presents the most difficult surface challenge” he has faced. The wall is lined with thick, vertical grooves, described by Vargas as “almost like a lattice surface because the corrugation is so deep.”

Because of that, Vargas — who always works freehand and does not use spray paints — has to carefully paint each section with a brush, as even a roller will not work on that surface. He calls the process “very exciting.”

Actor Edward James Olmos, who was visiting Vargas at the site Thursday morning, thinks his longtime friend is nuts.

“That’s the worst f— texture I’ve seen in my life,” the 79-year-old “Stand and Deliver” actor said of the wall’s surface. “Not one artist I’ve ever known would even want to try to do this. He chose it. I told him he’s off his a—. Have you ever seen that texture before? Never.”

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Vargas he said he’s not thinking about that or any other challenges when he’s several stories in the air working on a project he knows will mean a lot to many people.

“When I’m up there and I think about the community that’s down here and how excited they are to see an image like this — not only because of what the content is, but that it’s happening here in Torrance and not just in Little Tokyo — they feel very, very proud,” Vargas said. “So the wind conditions, the heat conditions, the scaling, all of that becomes secondary when you think about why you’re creating it.”

On Saturday afternoon, East Los Angeles resident Edgar Reyes came out to see the super-sized artwork being created in real time.

“It’s just amazing to be able to witness it and see how people are coming together,” said Reyes, who described himself as a “big Robert Vargas fan.” “I think for Torrance this is a good thing because you see a lot of murals in the east side of L.A. because there’s a lot of graffiti artists and all that, compared to over here. So it’s something really huge for Torrance, I believe.”

Koreatown resident Diego Guerrero, who also visited the site on Saturday, said it is “mesmerizing” to watch Vargas work and called the mural “mind-blowing.”

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“It’s so huge,” Guerrero said. “You could see it from miles away. And it’s like, hey, I know them — they’re part of the Dodgers. But not just that. They’re part of the minority. They’re Japanese players, we’re Hispanics, but we’re the same. We want to feel like we’re represented and we’re here. The world will see us, you know?”

A man wearing shades, a hat and a paint-covered jacket stands in front of a massive mural featuring three Dodgers players.

Robert Vargas plans to finish his ‘Samurai of the Diamond’ mural in time for its official unveiling Tuesday at 10 a.m.

(Genaro Molina / Los Angeles Times)

Around midday Saturday, Vargas faced another delay when high winds caused him to temporarily come down from the wall. He had already made arrangements to be able to work through the night on Saturday and said he was prepared to work nonstop, if necessary, to be finished in time for the unveiling two days before the Dodgers’ season opener Thursday against the Arizona Diamondbacks.

“I’m going to get it done,” he said.

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“My time frames are pretty ambitious, but I also know what I’m capable of when it comes to my speed,” Vargas added. “And also I think that my process is really charged by my intention of why I’m creating these pieces, and that is what fuels me to completion.”

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World Cup teams finalize US base camps as host cities prepare for global crowds

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World Cup teams finalize US base camps as host cities prepare for global crowds

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With the 2026 FIFA World Cup just three months away, cities across the United States are racing to finalize training facilities that national teams will call home during the global tournament.

Among them is Kansas City, which will serve as the base camp for defending champion Argentina national football team, a major win for the region as it prepares to welcome both players and tens of thousands of international fans.

Base camps are critical to World Cup operations. They serve as home headquarters where teams live, train and recover while traveling between match sites throughout the competition.

WORLD CUP 2026: WHAT ARE THE HOST COUNTRIES, CITIES, STADIUMS?

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World Cup 2026 signage is displayed in Kansas City, one of the tournament’s host cities. (Olivianna Calmes)

“From private practice fields to player recovery rooms, these facilities are designed to support some of the biggest names in soccer,” said Alan Dietrich, who has worked closely with organizers.

Local leaders have spent more than a year pitching their cities to international teams, hoping to showcase not just athletic facilities but the broader community.

“We started actually over a year ago with countries beginning to visit,” Dietrich said.

WORLD CUP DEMAND SPARKS LODGING SCRAMBLE IN KANSAS CITY

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Tourism officials say the opportunity extends far beyond the sport itself. Hosting a base camp allows cities to introduce themselves to global audiences and build long-term international relationships.

To show support for Kansas City’s bid for the men’s 2026 FIFA World Cup, the KC2026 Bid Committee and Outfront media installed a 90×90-foot banner on Main Street in Kansas City, Missouri. (Jill Toyoshiba/The Kansas City Star/Tribune News Service via Getty Images)

“We knew that the World Cup was going to be kind of our first chance and probably our biggest chance to be engaging these international markets,” said Devin Aaron with Visit KC.

A locker room shows the “We are FIFA 2026 Kansas City” sign in Sporting KC training facility (Olivianna Calmes)

Early expectations had Argentina basing in Miami, but Kansas City ultimately stood out during the selection process.

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“When Argentina visited, they really loved it here,” Dietrich said. “They loved our facilities, they loved our people.”

The team will train at Sporting Kansas City’s Compass Minerals National Performance Center, a state-of-the-art facility in Kansas City, Kansas that will serve as Argentina’s training home base during the tournament.

THE 2026 FIFA WORLD CUP LESS THAN 100 DAYS OUT! HERE’S WHAT TO KNOW

The complex features multiple professional grade fields and elite level training amenities designed for international competition.

Inside, players will have access to private dining areas, meeting rooms and dedicated recovery spaces designed to help them rest between matches.

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A resting room for World Cup players (Olivianna Calmes)

“If they’ve traveled a lot and they’re tired, they can come in here, turn the lights out and get a nice nap,” Dietrich added.

Up to 100,000 Argentine fans are expected to travel to Kansas City during the tournament, a preview of the global crowds set to flood World Cup host cities across the U.S.

Across the U.S., cities selected as host sites and base camps are preparing for similar surges, as teams finalize training locations and fans follow their national squads.

Cities across the US which are hosting World Cup games (Fox News)

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The 2026 World Cup will be the largest in history, expanding from 32 to 48 teams and spanning host cities across the United States, Canada and Mexico, with each location competing for global visibility and long-term economic impact.

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