Sports
Barca’s new Nike deal explained: Is it really worth €1.7billion? And is it bigger than Real Madrid’s?
Barcelona announced last weekend a new multi-year partnership with kit supplier Nike, extending and updating a deal which had been set to end in 2028.
In recent months Barca president Joan Laporta has regularly boasted that he would secure a deal which would be “the biggest in all of world football”, and the extended contract could now be worth €1.7billion (£1.4bn;$1.8bn) over the next 14 seasons to 2038, bringing a major boost to the club’s troubled and complex financial situation.
Confirmation of the new arrangement ends a year-long saga which hurt relations between the Catalan club and the American sportswear giant. Yet it remains to be seen whether the deal will bring immediate relief to the team’s issues with La Liga’s salary limits — including most pressingly whether last summer’s signings Dani Olmo and Pau Victor can be registered to play for the team over the second half of this season.
The Athletic spoke to figures inside and outside Camp Nou, all of whom wished to remain anonymous to protect relationships, about whether this is a good deal for Barcelona.
What did Barcelona say?
Announcing the contract on Saturday, Barca said in a statement: “This new partnership consolidates Nike as a main partner of the club and official technical partner across all professional and amateur teams, bringing a unique model that strengthens the brand association and fuels the global retail and licensing business growth.”
What are the financial details?
Barca officially told The Athletic that the details of the deal were confidential, but club sources stated a total figure of €1.7bn over the next 14 years.
The new contract will have two phases. The first is from 2024 to 2028, the latter year being when the previous agreement was to expire. Club sources say that for each of the next four years, the income will now be around €108million (£90m;$115m), close to doubling what the club had been earning in recent seasons.
From 2028, that figure will increase to around €120m each campaign over the following decade, according to the club sources.
These sources said that Barcelona would also receive a ‘signing bonus’ of €158m which will be divided over the 14 years of the deal, including the current season’s accounts.
Barca consider it to be a big victory for Barca following tough negotiations, guaranteeing that most of the promised annual income will be received, regardless of the team’s performances on the pitch.
When previous president Josep Maria Bartomeu’s board signed the previous deal in 2016, a headline figure of €105m a year was trumpeted. However, under that deal, when the team were not as successful as hoped, for instance dropping out of the Champions League early, the club actually received only €50-60m from Nike.
What are Nike saying?
Nike and Barca have worked together closely since their first deal was signed in 1998. When asked by The Athletic to comment on the new deal extension, Nike said it was delighted to continue this deep and meaningful relationship.
A Nike spokesperson said: “We are excited to progress our work together at all levels, from grassroots football initiatives that inspire and empower young players, to elevating FC Barcelona as a global icon of style and culture. Together, we are particularly passionate about advancing the growth of the women’s game, and our partnership with FC Barcelona’s women’s team is a testament to our shared dedication to equality and inclusivity in sport.”
Nike said they could not confirm details of the financial or business sides of the agreement.
What’s the optimistic view?
The €1.7bn headline figure is huge, even by the standards of multi-million kit deals at the elite level in club football. It would be a huge improvement on Barca’s previous earnings from Nike, a significant boost in revenues which would help improve the club’s financial situation over the coming years.
Importantly for many around Camp Nou, with the signing bonus included it would also mean that Barca have achieved Laporta’s often-stated ambition to top Real Madrid’s €120m-a-year agreement with Adidas, currently accepted as the most lucrative in world football.
This would back the current board’s case that they are working successfully to fix the financial problems they inherited from their predecessors.
What’s the reality of the situation?
It is not typical in football for a club to renegotiate a kit deal with four years still to run. But the agreement with Nike was identified by Barca’s board as a potential way to increase their revenues by ‘levering’ more money into their annual accounts.
Nike were only going to agree to a new deal if it suited them, and there had been anger within the U.S. multinational at how they had been treated through the whole negotiation process, including the Catalan club trying (unsuccessfully) to find a legal way to exit their previous agreement.
Laporta and his closest executives took charge of the negotiations which finally led to the weekend’s announcement. Full details of the agreement were not even shared with the board before last Friday’s vote to accept.
Some industry sources consulted by The Athletic were sceptical about the figures being claimed, with doubt from some in the Spanish capital about whether Barca’s deal really was going to be bigger than Madrid’s.
There were also concerns voiced about the effect of the new arrangement on the Catalan club’s Barca Licensing and Merchandising (BLM) arm, with the statement announcing the deal appearing to suggest a deeper role for Nike in this area of Barca’s business.
Since its launch by Bartomeu in 2018, BLM has been a big success. The €179m that Barca earned from kit and merchandising revenues was the most of any European club according to UEFA.
There are concerns that Nike playing a greater role in the many ‘casual’ ranges of clothing and other merchandise sold in official club shops will mean less of the profits end up in its coffers. Club sources have denied that this will be the case.
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What’s the latest on Barca’s salary limit?
As so often in recent years, Barca had to work hard this summer to be able to register all their current squad members with La Liga, including Spain international playmaker Olmo, a €60m arrival from RB Leipzig, and young striker Victor, a €2.7m signing from Girona.
Both were only registered at the last minute, using La Liga’s financial rule 77, which allows for the temporary replacement of injured players (in this case Andreas Christensen). That meant they were only registered with La Liga until December 31. For either or both to feature after the winter break, the club must find more money from somewhere.
During a press conference in early September, Laporta said that Barca were “€60million away” from returning to a situation where La Liga would let them sign and register players as normal.
A few weeks later it emerged that Barca’s auditors had required a write-down in its 2023-24 accounts of the value of the club’s troubled ‘Barca Vision’ subsidiary, which holds its current and future media rights and activities.
This meant that Barca now needed to raise an estimated €120m to get back within its allowed salary limit for the current campaign.
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How could the new Nike deal affect the situation?
When Laporta has been asked about the Barca Vision problem, he would often mention the bumper benefits of a new kit deal as at least part of the solution.
One hope was that a ‘bonus’ of €100m-plus could fill most or all of the immediate holes in the club’s accounts caused by the failure of the Barca Studios lever. The agreed deal now divides this bonus over its 14-year term — meaning only an estimated €9m extra in 2024-25 (plus the extra €40m in normal revenues over the course of the season).
Club sources have told The Athletic that the new Nike deal helps but does not resolve the Barca Vision issue. So the search continues for more investors in that project. There is confidence at the highest level at Camp Nou that this will be successful, and player sales will not be required in the winter transfer window. However, as so often under the current regime, it looks likely to go right down the wire.
And over the longer term?
The general impression is that this new Nike deal fits well with Laporta’s policies during his second presidency. The club is gaining upfront money which it can use to fix holes in the accounts and continue to spend on the squad.
A longer-term issue with the new Nike contract flagged in multiple conversations with industry sources is that Barca are now locked into this deal for another 14 years. Given the inflation in the market, €127m a year may not look so good by 2034. “This deal could tie the hands and feet of the next president,” an ex-Blaugrana board member told The Athletic.
However, there is also an understanding that Barca are where they are, and the numbers coming from the club are impressive and necessary. “Financially this new Nike deal is a tremendous boost of oxygen,” said one influential figure in the club’s ‘entorno’ who has not always backed Laporta’s lever policies.
(Additional reporting: Pol Ballús)
(Top photo: Alvaro Medranda/Quality Sport Images/Getty Images)
Sports
Bronny James puts together uneven showing at NBA G League Winter Showcase
ORLANDO, Fla. — Well, the glass-one-quarter-full perspective on the Bronny James Show this weekend is to say it could have been worse. But it certainly could have been better.
The NBA G League Winter Showcase came to Orlando, Fla., this weekend, and with the Los Angeles Lakers’ decision to assign James for this event, he immediately became the star attraction, with both games nationally televised.
This was a 20-year-old rookie playing his third month of professional basketball, and I’ve certainly seen more tragic performances from young prospects learning the hard way at this level. But on a court mostly filled with players whose NBA careers will be measured in 10-day increments, James failed to stand out and at times struggled to keep up.
He got off to a hot start in his first game Thursday en route to a 16-point, five-assist night but struggled badly in the second one (six points, seven assists, six turnovers) and was plagued by cringe ballhandling miscues in both. Single-game plus-minus is pretty unreliable, but James taking home a minus-13 in a game his team won by 16 on Saturday conformed with the general eye test.
Based on James’ other G League performances, these two games were not outliers. James drew attention earlier this month by scoring 30 points in a G League game against the Valley Suns, but that was far and away his best outing. In his other seven games at this level, he’s shot just 24 of 76 with an alarming turnover rate.
No, we don’t have this level of scrutiny for other late second-round round picks, many of whom have struggled just as badly or worse in their first two G League seasons (*cough* Maxwell Lewis *cough*). At least three players drafted ahead of James have been demonstrably worse in their G League minutes this season, and several others have failed to distinguish themselves as notably better.
But if you’re looking for something to get excited about, Lakers fans, I’m not sure I have much for you just yet.
Let’s start with the positives. James showed some flashes of pick-and-roll viability in his on-ball reps, especially when he could start the move with a hard dribble left around the screen. He was comfortable getting to a right-handed floater going that way and judicious about snaking it back to his right hand to either get to the rim or force a rotation and hit the big man.
In grab-and-goes and other transition situations, his hit-ahead passes were on point and caused problems for opponents. James also showed his two-footed leaping ability at times, including an impressive traffic rebound Saturday and a flying swat in transition.
Unfortunately, that didn’t offset the other areas in which he fell short. Generally a player ready to contribute at the NBA level will cook G League defenses pretty easily, especially an aspiring guard. James’ South Bay teammate Devonte’ Graham, for instance, rolled in off his couch and scored 24 on Saturday after going unsigned following his 2023-24 season in San Antonio.
For James, that did not happen. He struggled to control his dribble at several points, a red flag for a small guard who is listed at 6-foot-3. In Saturday’s second half, he committed the holy trinity of turnovers trying to bring the ball up against pressure, getting his dribble picked on one trip, failing to clear the backcourt in eight seconds on another and wandering back into the backcourt on a third. Asking him to play the point feels like a complete non-starter.
In the half court, he could work with a screen, but isolations were a different story. James has no wiggle to his game and couldn’t shake defenders in one-on-one matchups after switches and hasn’t established himself as a legitimate 3-point threat either on or off the ball. He made two of his eight attempts from 3 in Orlando and is 7-of-33 from distance in his G League season. Between that and his limited ability to get to the cup on his own steam, his true shooting percentage of 45.4 heading into Saturday was alarmingly poor.
Of perhaps equal concern is that James’ likely role at the NBA level would be as an athletic energy guy, but his motor just doesn’t seem to run that hot and cut out at several different points. James is a good athlete with a strong frame, but you don’t “feel” him in the course of a game because his activity level is so low. Notably, there were several moments when he lazed back in transition rather than sprinting back to interfere with an opposing break; off the ball, he wasn’t nearly as active or handsy as you would hope for a small guard.
In what is perhaps a related story, fatigue seemed to be a real issue for him in both games, especially after a few minutes on the court. It was only two games, but watching him here, it sure seemed like he’d start each stint on the court with two or three good minutes, and then his glitch rate would go through the roof soon after.
Ultimately, the takeaway from many here to chronicle his performance was to go ahead and get familiar with our surroundings, because we’ll probably be doing the same thing again next year. The same can be said of a lot of the players here, especially the late draft picks, but only one of them is the son of a legendary superstar.
(Photo of Bronny James: Scott Audette / NBAE via Getty Images)
Sports
Chiefs' Patrick Mahomes eases ankle injury concerns, sets personal rushing mark on touchdown run
The status of Patrick Mahomes’ ankle was widely discussed leading up to Saturday’s game between the Kansas City Chiefs and Houston Texans.
While there was some doubt during the week whether the star quarterback would play against the Texans, he was able to fully get through the Chiefs’ practice Thursday.
Mahomes was cleared to play and finished Saturday’s 27-19 victory over Houston with 260 passing yards.
But the three-time Super Bowl winner turned some heads when he managed to stay on his feet after nearly being tripped and sprinted into the end zone for the first score of the game.
Mahomes was sidelined in the fourth quarter of the Chiefs’ Week 15 game against the Cleveland Browns. Backup quarterback Carson Wentz stepped in for Mahomes and finished the 21-7 win over the Browns with 20 passing yards.
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Mahomes’ 15-yard scramble Saturday marked the longest rushing touchdown of his career. Moments after Mahomes crossed the goal line, broadcaster Noah Eagle wondered, “What bum ankle?”
This was not the first time Mahomes dealt with an ankle injury.
During the 2022 NFL postseason, Mahomes sustained what appeared to be a high ankle sprain in a divisional round playoff game against the Jacksonville Jaguars.
The win over the Texans improved the Chiefs’ record to 14-1. Kansas City had already clinched a playoff berth after winning the AFC West a ninth straight year.
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Sports
Prep basketball roundup: Eastvale Roosevelt wins championship at Tarkanian Classic
Don’t doubt the Eastvale Roosevelt Mustangs this basketball season. Runner-up to Harvard-Westlake last season in the Southern Section Open Division final, the Mustangs return most of their top players and gave everyone a reminder of how good they could be by winning the Tarkanian Classic Platinum Division championship on Saturday at Bishop Gorman High in Las Vegas.
Roosevelt (11-1) fell behind by as many as 15 points in the early going before handing Sherman Oaks Notre Dame (12-1) its first defeat 76-58. Brayden Burries, considered the best unsigned senior in California, was named tournament MVP and finished with 26 points. Issac Williamson had 19 points and Dominic Copenhagen 10.
Notre Dame trailed 35-34 at halftime and by 10 points after three quarters. Lino Mark received little playing time because of an apparent injury. Tyran Stokes had 20 points and 11 rebounds while Zachary White added 18 points for Notre Dame.
Redondo Union 79, Layton Christian 66: The Sea Hawks (10-1) took third place in the Platinum Division of the Tarkanian Classic. Hudson Mayes made 10 of 15 shots and finished with 24 points. SJ Madison added 18 points.
Leuzinger 75, Denver South 66: In overtime, Leuzinger won its division in the Tarkanian Classic. Joshua Garland scored 23 points and tournament MVP Malachi Knight had 17 points for 10-3 Leuzinger.
Seattle Rainier Beach 82, Westchester 74: Tajh Ariza scored 36 points in the loss for the Comets.
Chatsworth 75, Wilsonville (Ore.) 45: Alijah Arenas had 25 points, 10 rebounds and 10 assists for the Chancellors (8-1) in Oregon. Tekeio Phillips added 13 points.
St. Pius X-St. Matthias 88, Arizona Basha 67: Harvard-bound Douglas Langford Jr. finished with 37 points.
Camarillo 76, Righetti 27: The Scorpions improved to 12-1 behind Jackson Yeates and Cajun Mike-Price, both of whom had 16 points.
Saugus 64, Palisades 62: Bryce Mejia made the game-winning basket for Saugus and finished with 17 points. Max Guardado led the way for the Centurions with 25 points.
Santa Margarita 87, Murrieta Valley 64: Kaiden Bailey made five threes and finished with 18 points and Drew Anderson added 18 points for the 8-1 Eagles.
Foothill 65, Ventura 42: Lorenzo Turner had 15 points for 10-3 Foothill.
Heritage Christian 67, Oakwood 23: Tae Simmons made all 15 of his shots and finished with 30 points for 12-0 Heritage Christian.
Girls basketball
Sierra Canyon 75, Nevada Democracy Prep 47: The unbeaten Trailblazers (8-0) won their division of the Tarkanian Classic. Center Emilia Krstevski led the way with 23 points.
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