Sports
Barca’s new Nike deal explained: Is it really worth €1.7billion? And is it bigger than Real Madrid’s?
Barcelona announced last weekend a new multi-year partnership with kit supplier Nike, extending and updating a deal which had been set to end in 2028.
In recent months Barca president Joan Laporta has regularly boasted that he would secure a deal which would be “the biggest in all of world football”, and the extended contract could now be worth €1.7billion (£1.4bn;$1.8bn) over the next 14 seasons to 2038, bringing a major boost to the club’s troubled and complex financial situation.
Confirmation of the new arrangement ends a year-long saga which hurt relations between the Catalan club and the American sportswear giant. Yet it remains to be seen whether the deal will bring immediate relief to the team’s issues with La Liga’s salary limits — including most pressingly whether last summer’s signings Dani Olmo and Pau Victor can be registered to play for the team over the second half of this season.
The Athletic spoke to figures inside and outside Camp Nou, all of whom wished to remain anonymous to protect relationships, about whether this is a good deal for Barcelona.
What did Barcelona say?
Announcing the contract on Saturday, Barca said in a statement: “This new partnership consolidates Nike as a main partner of the club and official technical partner across all professional and amateur teams, bringing a unique model that strengthens the brand association and fuels the global retail and licensing business growth.”
What are the financial details?
Barca officially told The Athletic that the details of the deal were confidential, but club sources stated a total figure of €1.7bn over the next 14 years.
The new contract will have two phases. The first is from 2024 to 2028, the latter year being when the previous agreement was to expire. Club sources say that for each of the next four years, the income will now be around €108million (£90m;$115m), close to doubling what the club had been earning in recent seasons.
From 2028, that figure will increase to around €120m each campaign over the following decade, according to the club sources.
Barcelona president Joan Laporta (Eric Alonso/Getty Images)
These sources said that Barcelona would also receive a ‘signing bonus’ of €158m which will be divided over the 14 years of the deal, including the current season’s accounts.
Barca consider it to be a big victory for Barca following tough negotiations, guaranteeing that most of the promised annual income will be received, regardless of the team’s performances on the pitch.
When previous president Josep Maria Bartomeu’s board signed the previous deal in 2016, a headline figure of €105m a year was trumpeted. However, under that deal, when the team were not as successful as hoped, for instance dropping out of the Champions League early, the club actually received only €50-60m from Nike.
What are Nike saying?
Nike and Barca have worked together closely since their first deal was signed in 1998. When asked by The Athletic to comment on the new deal extension, Nike said it was delighted to continue this deep and meaningful relationship.
A Nike spokesperson said: “We are excited to progress our work together at all levels, from grassroots football initiatives that inspire and empower young players, to elevating FC Barcelona as a global icon of style and culture. Together, we are particularly passionate about advancing the growth of the women’s game, and our partnership with FC Barcelona’s women’s team is a testament to our shared dedication to equality and inclusivity in sport.”
Nike said they could not confirm details of the financial or business sides of the agreement.
What’s the optimistic view?
The €1.7bn headline figure is huge, even by the standards of multi-million kit deals at the elite level in club football. It would be a huge improvement on Barca’s previous earnings from Nike, a significant boost in revenues which would help improve the club’s financial situation over the coming years.
Importantly for many around Camp Nou, with the signing bonus included it would also mean that Barca have achieved Laporta’s often-stated ambition to top Real Madrid’s €120m-a-year agreement with Adidas, currently accepted as the most lucrative in world football.
This would back the current board’s case that they are working successfully to fix the financial problems they inherited from their predecessors.
Barca need cash to be able to play Dani Olmo in the second half of the season (Alex Caparros/Getty Images)
What’s the reality of the situation?
It is not typical in football for a club to renegotiate a kit deal with four years still to run. But the agreement with Nike was identified by Barca’s board as a potential way to increase their revenues by ‘levering’ more money into their annual accounts.
Nike were only going to agree to a new deal if it suited them, and there had been anger within the U.S. multinational at how they had been treated through the whole negotiation process, including the Catalan club trying (unsuccessfully) to find a legal way to exit their previous agreement.
Laporta and his closest executives took charge of the negotiations which finally led to the weekend’s announcement. Full details of the agreement were not even shared with the board before last Friday’s vote to accept.
Some industry sources consulted by The Athletic were sceptical about the figures being claimed, with doubt from some in the Spanish capital about whether Barca’s deal really was going to be bigger than Madrid’s.
There were also concerns voiced about the effect of the new arrangement on the Catalan club’s Barca Licensing and Merchandising (BLM) arm, with the statement announcing the deal appearing to suggest a deeper role for Nike in this area of Barca’s business.
Since its launch by Bartomeu in 2018, BLM has been a big success. The €179m that Barca earned from kit and merchandising revenues was the most of any European club according to UEFA.
There are concerns that Nike playing a greater role in the many ‘casual’ ranges of clothing and other merchandise sold in official club shops will mean less of the profits end up in its coffers. Club sources have denied that this will be the case.
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What’s the latest on Barca’s salary limit?
As so often in recent years, Barca had to work hard this summer to be able to register all their current squad members with La Liga, including Spain international playmaker Olmo, a €60m arrival from RB Leipzig, and young striker Victor, a €2.7m signing from Girona.
Both were only registered at the last minute, using La Liga’s financial rule 77, which allows for the temporary replacement of injured players (in this case Andreas Christensen). That meant they were only registered with La Liga until December 31. For either or both to feature after the winter break, the club must find more money from somewhere.
Victor is another player experiencing uncertainty at Barcelona (Alex Caparros/Getty Images)
During a press conference in early September, Laporta said that Barca were “€60million away” from returning to a situation where La Liga would let them sign and register players as normal.
A few weeks later it emerged that Barca’s auditors had required a write-down in its 2023-24 accounts of the value of the club’s troubled ‘Barca Vision’ subsidiary, which holds its current and future media rights and activities.
This meant that Barca now needed to raise an estimated €120m to get back within its allowed salary limit for the current campaign.
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How could the new Nike deal affect the situation?
When Laporta has been asked about the Barca Vision problem, he would often mention the bumper benefits of a new kit deal as at least part of the solution.
One hope was that a ‘bonus’ of €100m-plus could fill most or all of the immediate holes in the club’s accounts caused by the failure of the Barca Studios lever. The agreed deal now divides this bonus over its 14-year term — meaning only an estimated €9m extra in 2024-25 (plus the extra €40m in normal revenues over the course of the season).
Club sources have told The Athletic that the new Nike deal helps but does not resolve the Barca Vision issue. So the search continues for more investors in that project. There is confidence at the highest level at Camp Nou that this will be successful, and player sales will not be required in the winter transfer window. However, as so often under the current regime, it looks likely to go right down the wire.
And over the longer term?
The general impression is that this new Nike deal fits well with Laporta’s policies during his second presidency. The club is gaining upfront money which it can use to fix holes in the accounts and continue to spend on the squad.
A longer-term issue with the new Nike contract flagged in multiple conversations with industry sources is that Barca are now locked into this deal for another 14 years. Given the inflation in the market, €127m a year may not look so good by 2034. “This deal could tie the hands and feet of the next president,” an ex-Blaugrana board member told The Athletic.
However, there is also an understanding that Barca are where they are, and the numbers coming from the club are impressive and necessary. “Financially this new Nike deal is a tremendous boost of oxygen,” said one influential figure in the club’s ‘entorno’ who has not always backed Laporta’s lever policies.
(Additional reporting: Pol Ballús)
(Top photo: Alvaro Medranda/Quality Sport Images/Getty Images)
Sports
South Carolina legend Steve Taneyhill, known for iconic ‘home run’ touchdown celebration, dead at 52
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Former South Carolina quarterback Steve Taneyhill, who played for the Gamecocks from 1992-95, has died at 52.
The Gamecocks athletic department confirmed on Monday that Taneyhill died overnight in his sleep, though no cause of death was provided.
“Taneyhill was inducted into the University of South Carolina Athletics Hall of Fame in 2006,” the Gamecocks said in a statement about his death. “He was named Freshman of the Year by Sports Illustrated and Football News Freshman All-America in 1992.
USC Steve Taneyhill taunts Clemson fans after USC beat Clemson 24-13 at Clemson in 1992. (Tim Dominick/The State/Tribune News Service)
“An exciting player, Taneyhill was known for his iconic mullet hair and his ‘home run swing’ after touchdown passes.”
Taneyhill led the Gamecocks to its first-ever bowl victory in program history in 1994, his junior season at South Carolina. They defeated West Virginia in the Carquest Bowl.
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And when Taneyhill threw touchdowns, he would perform his famous “home run swing,” as the statement read, in celebration.
A native of Altoona, Pennsylvania, Taneyhill notched South Carolina records with 753 completions and 62 passing touchdowns over his four seasons. He also was second with 8,782 passing yards and seventh with a 60.5 completion rate.
Taneyhill’s senior season in 1995 saw him lead the SEC in completions (261), pass attempts (389) and completion percentage (67.1) on his way to 3,094 passing yards with 29 touchdowns and nine interceptions.
Quarterback Steve Taneyhill of South Carolina University drops back to pass during a 42-23 loss to the University of Georgia at Sanford Stadium in Athens, Georgia on Sept. 2 1995. (Jamie Squire/Allsport)
For his performance as a Gamecocks star, Taneyhill was later inducted into the South Carolina Athletics Hall of Fame in 2006.
To this day, Taneyhill is responsible for three of the to four highest-passing-yardage games in school history, including a 471-yard day against Mississippi State in 1995.
Taneyhill was never able to break into the NFL, though, joining the Jacksonville Jaguars as an undrafted free agent in 1997. However, he was released during the preseason and never once played in the league.
He later became a high school football coach, leading his Chesterfield High to the South Carolina state title for three straight seasons in 2007-09.
Steve Taneyhill , Quarterback for the University of South Carolina Gamecocks throws a pass downfield during the NCAA Southeastern Conference college football game against the University of Georgia Bulldogs on Sept. 2,1995 at the Sanford Stadium in Athens, Georgia, United States. (Jamie Squire/Allsport)
South Carolina’s statement said that he also purchased and operated businesses in Columbia and Spartanburg, South Carolina after his coaching days were over.
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Sports
Marc Dos Santos knows LAFC fans expect more than a winner. He’s embracing that pressure
Moments after Marc Dos Santos was formally introduced as the third head coach in LAFC history, he was led out of a news conference and onto the field at BMO Stadium to meet the most important constituency he’ll have to win over in his new job.
The fans.
Since the club entered MLS in 2018, no team has won more games, scored more goals, earned more points or won more trophies than LAFC. Yet as Dos Santos, a top assistant for five of those eight seasons, was hugging and mugging with some of the people who are soon to become his fiercest critics, another supporter approached general manager John Thorrington with a question.
“How do you separate [him] being a part of that coaching staff and telling the fans ‘look, it’s going to be different with this person?’” he asked.
If Dos Santos had been uncertain about the job description, that question made things clear: being the best is no longer good enough. He will have to be better than that.
And Dos Santos is not just fine with that, he’s embracing it.
“I knew the pressure,” he said. “You live once. You live scared, buy a Doberman or something, right? It’s a great opportunity. But I think it’s a privilege when you coach a team in Los Angeles.
“Every sport here is pressure. Every team here is win, win. It’s a winning city and the culture of the city. So I understand that.”
Oh, did we also mention that just winning isn’t enough? For LAFC’s famously demanding supporters, how you win is almost as important.
“We have to win and we have to entertain,” Thorrington said. “We’ve done a lot of that over the years. But we have to drill down on that.”
That means attacking, staying on the front foot, being aggressive, relentless and tireless. Also no problem for Dos Santos, since that’s exactly the kind of soccer he likes to play.
“My style is the LAFC style,” he said. “What we want to be is consistent in our intensity. That’s not negotiable, our intensity.”
So far Dos Santos is saying all the right words and hugging all the right people, but his first test on the field won’t come until mid-February, when LAFC begins play in the CONCACAF Champions Cup in Honduras, followed by its MLS opener in the Coliseum against Lionel Messi and league champion Inter Miami.
And Dos Santos has some oversized cleats to fill.
In its first four seasons under Bob Bradley, LAFC made three playoffs appearances, won a Supporters’ Shield, played in the CONCACAF Champions League final and broke the MLS record for most points in a season. The team was even better the last four seasons under Steve Cherundolo, winning a second Supporters’ Shield and a U.S. Open Cup, playing in a second Champions League final and reaching two MLS Cup finals, winning one.
Dos Santos, 48, was a big part of all that, helping Bradley set the tone as part of the coaching staff in LAFC’s first season, then assisting Cherundolo the last four years. In between, he spent 2½ seasons managing a Vancouver Whitecaps team that lost more games than it won.
Marc Dos Santos watches a match between the Vancouver Whitecaps and Toronto FC in April 2021.
(Phelan M. Ebenhack / Associated Press)
There were extenuating circumstances, however, such as the COVID-19 pandemic that forced the Whitecaps to split one season between sequesters in Canada and Portland, Ore., then start the next season quarantined in Utah. But Dos Santos says the bruises he received there made him a better coach and a better person.
“If I was a GM, I would never try to hire a coach that only wins. Because I want to know when he fell, can he get up?” he said. “That shows personality and character. I never felt, ‘oh, just because it went bad in one club, that I’m gonna stay on the ground.’
“No, you have to get up and punch back. So that’s what I want to do.”
Besides, the Whitecap years are a small sample of the experience on Dos Santos’ resume. He got his start in Montreal, where he was born, and went on to coach with 11 teams in three countries over the last 18 years, winning everywhere he managed but Vancouver.
That made him a strong contender for the LAFC job when Cherundolo announced in April that he would return to his wife’s native Germany at the end of the season. And though that gave Thorrington plenty of time to find a replacement, allowing him to cast a wide net and consider more than 100 inquiries, he eventually settled on the guy who had been right under his nose.
The same process played out four years ago when Thorrington conducted a global search for Bradley’s replacement before promoting Cherundolo, then coach of LAFC’s affiliate in the second-tier USL Championship.
One thing that worked in Dos Santos’ favor, Thorrington said, was the number of players who sidled up to say how much they wanted to play for Dos Santos. He also had the advantage of continuity, an understanding of LAFC’s culture and a loyalty to the organization Not only did he return after being sacked in Vancouver, but he said he turned down another MLS coaching job this fall to stay in L.A.
“I could have chosen another club that maybe [had] more comfort, not as much pressure,” he said. “But when John opened the door for the interview process. I went in with everything I had.”
Now comes the hard part.
Although Dos Santos is planning changes to his staff — assistant Ante Razov, the only member of the technical staff that has been with LAFC all eight seasons, is unlikely to return after being passed over for the top job a second time — the core of the roster that took the team to 36 wins over the last two seasons will be back. For LAFC’s ravenous fan base, that leaves just one way to go: up.
Dos Santos says he’s ready for that challenge.
“It’s a hard job. Coaching is hard,” he said.
“There’s going to be opinions. But it’s a privilege also to be in a position that has so much pressure. This is a club of pressure that wants to win.”
⚽ You have read the latest installment of On Soccer with Kevin Baxter. The weekly column takes you behind the scenes and shines a spotlight on unique stories. Listen to Baxter on this week’s episode of the “Corner of the Galaxy” podcast.
Sports
LeBron James clashes with Suns’ Dillon Brooks in Lakers’ 2-point win
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LeBron James got the last laugh on Sunday night as he sank two free throws in the final 3.9 seconds to lift the Los Angeles Lakers over the Phoenix Suns, 116-114.
James may be in the twilight of his career, but he showed he still had some fight. He was battling with Suns forward Dillon Brooks throughout the night. The two got into multiple skirmishes as the intensity was turned up a notch.
Phoenix Suns forward Dillon Brooks fouls Los Angeles Lakers forward LeBron James (23) during the second half of an NBA basketball game, Sunday, Dec. 14, 2025, in Phoenix. Brooks was ejected from the game after the foul. (AP Photo/Rick Scuteri)
As the game came down to the wire, Brooks hit a clutch 3-pointer to put the Suns up one point with 12.2 seconds left. James ran through him and knocked him down. Brooks got back up and stuck his chest out to ever-so-gently tap James.
A referee came over to stop the conflict from escalating any further. Brooks was ejected from the game.
“I just like to compete,” James said of going up against Brooks, via ESPN. “He’s going to compete. I’m going to compete. We’re going to get up in each other’s face. Try not to go borderline with it. I don’t really take it there. But we’re just competing and did that almost all the way to the end of the game.”
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Phoenix Suns forward Dillon Brooks (3) and Los Angeles Lakers forward Lebron James (23) react after a turnover during the second half of an NBA basketball game, Sunday, Dec. 14, 2025, in Phoenix. (AP Photo/Rick Scuteri)
Suns star Devin Booker supported Brooks’ intensity.
“Yeah, I mean there’s history there,” he said. “I love to see it. People always say everything’s too friendly in the NBA and then Dillon comes around and now it’s too much. So like I said, I’d rather it the other way — that it’d be too much.”
James scored 26 points on 8-of-17 from the field. Luka Doncic led Los Angeles with 29 points and six assists. The Lakers improved to 18-7 with the win.
Los Angeles Lakers guard Luka Doncic (77) looks to shoot over Phoenix Suns guard Devin Booker, front left, during the first half of an NBA basketball game, Sunday, Dec. 14, 2025, in Phoenix. (AP Photo/Rick Scuteri)
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Brooks had 18 points in 25 minutes. Booker led the team with 27 points and was 13-of-16 from the free-throw line. Phoenix is 14-12 on the year.
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