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Athletes on college football playoff teams are earning large amounts of NIL money

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Athletes on college football playoff teams are earning large amounts of NIL money

The original 12 college football playoff team rosters were worth more than most other teams across the country. Media and technology company On3 estimates the 12 rosters combined made up around $150 million.

“What’s happened over the years is more and more money has come into these universities,” Sen. Tommy Tuberville, R-Ala., said.

Tuberville, who is also a former college football coach, has legislation that aims to address what some argue is an unlevel playing field.

“The problem was, in 2021 the Supreme Court says, ‘OK, we see this lawsuit, and we agree with the athletes. They need to be able to make money off of name, image and likeness,’” Tuberville said. “It has gone downhill from there. And there were no rules put into it. It was just wild, wild West.”

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Sen. Tommy Tuberville, R-Ala., is a former college football coach. (Anna Moneymaker/File)

Schools where football players are earning large amounts of NIL money appear to be successful on the field. Most teams that qualified for the college football playoffs also had some of the highest valued rosters.

“There is a class within the class of schools across the country that have the best infrastructure, the best systems, the best fundraising, the best corporate deals involved,” said Rob Sine, CEO of Blueprint Sports, an agency that oversees several collectives or donor groups across the country. “They would build a collective, and they would pool a bunch of really wealthy people together and build a budget and help support their coach for the sport they like the most.”

Schools that took early advantage of forming collectives and those with an already large booster system were able to get ahead.

“Football really is the only sport that makes big money in intercollegiate athletics. Basketball’s next, maybe a little baseball,” Auburn men’s basketball coach Bruce Pearl said. “The vast majority of the NIL money is and will be going to the sports that are making the money. And as a result, our Olympic sports are absolutely in jeopardy.”

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Bruce Pearl yells on court

Bruce Pearl (Andy Lyons/Getty Images/File)

The 2024 season featured even higher stakes with the first extended playoff season. A 13-member college football playoff selection committee ranks the top 25 teams. Twelve schools received playoff spots, but not all were among the top 12 ranked teams. The group granted automatic spots to the five conference championship game winners, which held the highest ranking, among the nine major conferences. Those included the Atlantic Coast Conference, the Big 10, the Big 12 and the Southeastern Conference from the Power Four. Group of Five conferences were also eligible. Those include the American Athletic Conference, Conference USA, Mid-American Conference, Mountain West Conference and the Sun Belt Conference.

Power Four conference schools traditionally have larger revenue budgets and television viewership than other college athletic programs. A team from each of the Power Four conferences earned a playoff spot. Boise State of the Mountain West was the only team to qualify among the 62 schools across the Group of Five conferences. The team also has the highest valued roster in NIL money than any of the other 62 schools.

“Different programs that have risen up and have gone out there and made a big impact,” Sine said. “Right now, money is driving college athletics and schools are looking for, ‘Where can I have the best opportunity to grow.’”

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In the 2024 season, several teams changed conferences for access to more money and stronger competition. Southern Methodist University moved from the American to the ACC and ended up losing to Clemson in the conference championship game. Clemson has the most NIL money among ACC teams. Despite being ranked 16th, the team earned a playoff bid by winning the ACC championship game. The Tigers eventually lost in the first round of the playoffs to Texas. SMU also made the playoff bracket but lost in the first round to Penn State.

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It’s about opportunity. And you’re also starting to see there’s a lot of conversation about what could be a Super League or two. And you’re starting to see a lot of jockeying happening for, ‘Hey, I want to be there,’” Sine said.

Oklahoma and Texas moved to the SEC. Texas lost the championship game to Georgia but will play Big 12 champion Arizona State in the second round of the playoffs. SEC teams had some of the highest valued rosters. Georgia was among the teams with the most NIL money overall. Texas holds the most expensive roster and is also estimated to have one of the best recruiting classes for the 2025-2026 season.

Arizona State football players celebrate

Arizona State celebrates after defeating Iowa State (Jerome Miron-Imagn Images/File)

“We were late to the party and compensating our student athletes properly. We’re there now. It’s just that we’ve got to sort of find a way to make it work for everybody,” Pearl said. “I think we need some federal assistance so that each state is not doing their own thing, and we won’t have a true NCAA champion.”

Oregon won the Big Ten Championship game and went undefeated for the season. The Ducks were originally part of the Pac-12, which broke apart with teams joining the ACC, the Big 10 and the Big 12. Oregon will face another member of the Big Ten in the second round of the playoffs, the Ohio State Buckeyes. While Oregon has a better record, Ohio State topped the Big Ten in NIL money. 

Arizona State is another former member of the Pac-12. It switched to the Big 12 for the 2024-2025 season. The Sun Devils won the Big 12 Championship game and received an automatic bid to the playoffs. However, their roster was not the most expensive in the conference. Colorado players received the most money. Quarterback Shedeur Sanders is also estimated to be the highest-paid NIL athlete in the country. He is the son of Colorado head coach and former dual NFL-MLB athlete Deion Sanders.

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“There has been an elite crop of athletes since day one. They have always risen to the top and have always made the most money because they bring a lot more star power than necessarily the rest of the team does, or they spent a long time building their brand,” Sine said.

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Blueprint Sports oversees Colorado’s 5430 Alliance collective. While the team did not earn a playoff spot, high-caliber players are on the roster, including Sanders, who is projected to be a first-round draft pick. Heisman Trophy winner Travis Hunter also earned recognition and millions in NIL for playing nearly every snap for the team as a wide receiver on offense and cornerback on defense.

“There are the star-studded athletes that have agencies working behind them to do the big deals with them. There are the up-and-coming athletes, and then there are the athletes that are just, you know, happy to be making anything from an NIL standpoint,” Sine said.

Travis Hunter catches the ball

Colorado wide receiver Travis Hunter scores a touchdown during the first half against Central Florida on Sept. 28, 2024, in Orlando, Fla. (AP Photo/Phelan M. Ebenhack)

Collectives have helped some of the playoff schools sign major deals. Ohio State’s 1870 Society has a partnership with supermarket chain Giant Eagle. Nike co-founder Phil Knight launched Oregon’s Division Street Collective. Tennessee quarterback Nico lamaleava landed an $8 million deal from the Spyre Sports collective before ever signing with the Volunteers.

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“I think that where the red flag is popping up is there’s a lot of money being paid to high school seniors that are coming into college athletics that have never played a down or a minute of college sports before, and you have no idea what you’re going to get,” Sine said.

The Texas One Fund combined five separate NIL entities and is thought to be the wealthiest in the nation. It has provided quarterback Quinn Ewers with a private jet and every scholarship offensive lineman with $50,000 annually.

“What we want to do is just try to make sure that everybody has that opportunity to get whatever they can get. But when you take money, you’ve got to sign a contract, and then you’ve got to be committed to that contract,” Tuberville said. “I know for a fact that some universities, they bring Lamborghinis and Corvettes and put [them] out in front of their office building when they bring these recruits in. It is totally changed. It’s big money. It’s minor league sports, what it is now.”

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Tennis mailbag: Challenging Jannik Sinner and Carlos Alcaraz, baseline boredom, doping debate

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Tennis mailbag: Challenging Jannik Sinner and Carlos Alcaraz, baseline boredom, doping debate

Tennis stops for nothing. The ATP Next Gen Finals event rolls on in Jeddah, Saudi Arabia, while various pre-Christmas exhibitions occupy players before the season resumes from December 27 with the United Cup in Perth, Australia.

There’s still time for some reflection on 2024, and The Athletic’s tennis writers Matt Futterman and Charlie Eccleshare are here for the first of two mailbags, answering your questions submitted earlier this month. This will focus on the season just gone; the next will focus more on 2025.

Read on for their views on how to challenge Jannik Sinner and Carlos Alcaraz in the men’s game; the timeline for equal pay between the WTA and ATP Tours; whether or not tennis is getting boring and if the sport is embroiled in a doping crisis.


Anon: Federer, Nadal, and Djokovic put the grand slams in a headlock for 15 years. What will the current players do (and or can do) to prevent Sinner and Alcaraz from the doing the same? What lessons were learned?

Charlie Eccleshare: The ‘Big Three’ were freakish in their consistency. Even all-time greats ordinarily have off days, some of which result in them exiting a major or two per year prematurely. Roger Federer, Rafael Nadal and Novak Djokovic mostly avoided even that, but Alcaraz in particular looks prone to the odd upset (witness the U.S. Open this year, even if that was after a particularly gruelling run comprising two Grand Slam titles and an Olympic final).

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Sinner currently has a higher floor and is far less prone to playing a few listless sets in a row; uncertainty of a different kind surrounds him because of the potential for a doping ban of up to two years. But should they both remain available and reasonably consistent, then the rest of the field has a major problem.

Casper Ruud summed it up at the ATP Tour Finals last month when he explained that the way Sinner and Alcaraz play has rewritten the book of tennis tactics that he grew up with. Patience is no longer an option with these two around: to beat them the chasing pack are going to have to teach themselves to be more aggressive even if it doesn’t come naturally. Alexander Zverev and Taylor Fritz look most up for the challenge of the current top 10.

Where Alcaraz and Sinner do recall the Big Three’s hegemony is how their extraterrestrial talent demands players to play outside themselves to beat them. It’s not enough to just hit big serves and forehands and hope that will do the job. Players need to claim the front of the court before Alcaraz and capture the baseline before Sinner — and throw in a bit of the opposite to keep them off balance. For an entire match at a time.

Matt Futterman: Right now, I don’t see Sinner and Alcaraz sharing all the Grand Slams for a decade. It’s a lot harder for two players to do that than three or four, and they are the only ones at their level — other than the version of Djokovic that won Olympic gold in Paris.

They’re going to have to deal with injuries. Sinner could get suspended for two years. Stuff happens. Others will hope to fill any voids.

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Carlos Alcaraz and Jannik Sinner go head to head in their own tennis galaxy

Dana L: What will it take to have equal pay for the women on the tour? Why is there still such a wide discrepancy below the grand slam level?

MF: Short answer is the TV contracts. The women’s tour contracts bring in about one-seventh of what the men’s tour contracts do. Sponsorships are also a lot cheaper. In a lot of cases I chalk that up to poor management and marketing. The WTA takes low-hanging fruit and sells tournaments to locations where the attendance is terrible and the seats are empty. What media or marketing executive is going to turn on a match and say, “that’s where I want to be?”

CE: The short answer: a genuine commitment from tennis’ various stakeholders to deliver genuine equality. It’s amazing how quickly things can happen when there’s a will. The WTA has committed to achieving equal prize money at combined events by 2027 and non-combined by 2033, but this remains a really hot topic. When I spoke to Aryna Sabalenka at the WTA Tour Finals in Riyadh, Saudi Arabia she cited the need for equal prize money as one of the sport’s biggest issues.

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Max Y: Why is there so little variety on the ATP and WTA tours at the moment in terms of game style? The ATP Finals in Turin encapsulated perfectly just how similar and frankly boring the way the top players play nowadays: it’s all just big baseline games, consistent two-handed backhands and very little variety, making for a pretty dull competition.

MF: Take heart — it’s better than it was, at least on the ATP Tour. Alcaraz has forced everyone to start thinking about the entire tennis court, not just the area along the baseline. Also, with Alcaraz and Sinner playing so aggressively, players increasingly have to attack before they are attacked. That is going to force them to come into the court more and build variety.

As for the women, a lot of us wish Karolina Muchova could clone herself 50 times. That said, Sabalenka has increasingly been using a drop shot. Coco Gauff is working hard on getting better at the net. A wave of serve-and-volley players seems unlikely, but we will take what we can get.

Throw out Turin. It’s a one-off. Indoors, on a very fast court with no sun or wind to contend with, players can sit back and go bang. That won’t happen nearly as much in Australia and certainly not on the organic surfaces from April to mid-July. Single-handed backhands seem like a terrible idea until you watch Lorenzo Musetti thrive at Wimbledon with that killer slice and the ability to roll it at the last second. Plus, Alcaraz is a shotmaker. To borrow the basketball phrase, shooters have to shoot. As long as he is around he will be trying all kinds of mad stuff, and others will try to follow.


Karolina Muchova’s gamestyle captivated tennis fans when she played in 2024. (Pamela Smith / Associated Press)

Anon: When are we going to stop describing men’s tennis as boring baseline battles — variety (net approaches, drop shots, serve/volley, unexpected shot selections) seem to be the norm now, not the exception. Feel like no one’s acknowledging/celebrating one of the most exciting periods of men’s tennis play; all top players need to use the whole court now.

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James Hansen: A dissenting voice is always welcome. The younger players in the top-15-40ish bracket do seem a little more willing to experiment, perhaps being less entrenched than the players mentioned above who grew up through Nadal and Djokovic’s total mastery of baseline tennis. Where we might disagree is the idea that top players need to use the whole court. They do — but most of them can’t and don’t, especially when under pressure. Sinner and Alcaraz’s ability to play the way they do in the tightest moments, particularly that stratospheric tiebreak in the China Open final in Beijing, is what sets them even further apart.

Christopher Z: Is there anyone who peaked this year that we expect to take a step back? Are Jasmine Paolini and Taylor Fritz really top-5 players?

CE: That’s an interesting one. I kept thinking that Paolini would surely come back down to earth at some point last year, and yet she just kept on producing. Maybe she won’t have quite the same impact as she did this year, but I’d expect her to remain in the top 10 and challenge for a few titles.

As for Fritz, his progress feels very sustainable to me. He’s not someone who’s suddenly burst onto the scene, but instead has kept making incremental improvements. You can say 2024 was a breakthrough year for him, but he’s been knocking at the door for a while and it was striking to hear him say that he didn’t even think he’d played that well in reaching the U.S. Open final. It was more than an opportunity presented itself, and he was solid enough to take it.

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Someone I’d expect to take a step back is Alejandro Tabilo, who began the year ranked world No. 85, achieved a career high of No. 19 and is currently at No. 23. During the first half of the year, the 27-year-old Chilean had one of those periods where everything seemed to slot into place, taking in winning the Auckland 250 in January as a qualifier and then knocking an ailing Djokovic out of Rome on the way to the Italian Open semis. I’d be surprised if he hits similar heights in 2025.


Jasmine Paolini had the best season of her career in 2024. (Julian Finney / Getty Images)

Parva S: Why is there a rise in doping in tennis or is it just a recency bias?

MF: As my colleague Charlie Eccleshare reported in November, testing numbers and the number of anti-doping rule violations have remained pretty steady over the last few years according to the International Tennis Integrity Agency (ITIA). The agency sanctioned 12 individuals for doping offenses in 2022, compared with 13 last year, but two world No. 1s getting sanctioned in the same year is extraordinary. As testing becomes increasingly sophisticated and detects smaller and smaller amounts of foreign substances in blood and urine, it stands to reason that positive tests will rise.

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Katherine W: What’s your take on the Ultimate Tennis Showdown? Here to stay or fade away?

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CE: I do think it has a place, and the players seem to enjoy it and feel like it’s useful fitness work because of how explosive it is. The chance to win thousands of dollars probably helps too. Fans also appear to like it and there’s something to be said for events that guarantee — or close to guarantee — seeing the players who are competing at the event, unlike in most ATP and WTA tournaments where there’s always a risk your favourite player could go out early or not be playing on a given day.

Some of the rules, like only having one serve, should also give tennis pause for thought about whether there are elements of UTS that would work well on the main tour. Co-creator Patrick Mouratoglou certainly sounds very determined to make a success of it, so I’d be surprised if it went anywhere anytime soon.

Patrick L: Is Andy Murray coaching Djokovic a one-off or are they looking for it to be a long-term arrangement?

CE: At the moment, the Murray-Djokovic partnership is a short-term arrangement, but if things go well in Melbourne it’s tough to imagine either party walking away. Certainly not Djokovic, but also Murray: can you really see someone as competitive as him turning his back on a winning ticket?

He would like a bit of time at home at some stage, but that was true when he accepted the chance to work with the 24-time Grand Slam champion and his longtime rival of the 2010s. I suspect that Murray will love the buzz of coaching and being back in a Grand Slam environment, especially if they reach the latter stages where Murray hasn’t been for coming up to eight years. Should things go badly, that’s another story.

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(Top photo: Matthew Stockman / Getty Images)

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Travis, Jason Kelce give blunt take on Christmas movie Taylor Swift, Kylie Kelce have raved about

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Travis, Jason Kelce give blunt take on Christmas movie Taylor Swift, Kylie Kelce have raved about

It’s been long debated whether the 2003 film “Love Actually” is a Christmas movie, and Travis Kelce’s verdict is in.

The film is labeled as such, but one can find a Reddit thread on arguments saying otherwise.

Well, the star tight end would agree with that thread.

Travis Kelce and Jason Kelce. (David Calvert/Getty Images for American Century Investments)

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Kelce said on his latest episode of his podcast that while he “enjoyed” the movie, he “didn’t feel ‘Christmas’ at all during the movie.”

His brother, Jason, agreed, saying there was “zero Christmas spirit or anything resembling that.”

Jason actually took it a step further.

“‘Love Actually’ might be the worst Christmas movie I’ve ever seen,” he said. “I don’t even know that it’s up for debate.” 

The film follows different couples in the weeks leading up to the holiday in London, so by default, it could be labeled as a Christmas movie, but the brothers disagree. They both feel the same about “Die Hard” as well.

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Jason Kelce and Travis Kelce

Jason Kelce and Travis Kelce (IMAGN)

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Perhaps Travis’ girlfriend, Taylor Swift, doesn’t love what her boyfriend said about the film though — back in 2014, she raved about the movie.

“If you look around, love actually is all around,” she said at the time, according to Page Six.

Taylor Swift and Travis Kelce hugging on the football field.

A body language expert told Fox News Digital, it seems Swift “feels protected” by Kelce. (Patrick Smith/Getty Images)

Jason’s wife, Kylie, hopped on the pod and dropped that it was “one of [her] favorite movies, period.” So, it seems like both Kelce couples may be having some heated discussions during the holiday.

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Chargers hope to ride stingy defensive momentum past Patriots and into playoffs

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Chargers hope to ride stingy defensive momentum past Patriots and into playoffs

Jesse Minter quickly impressed Chargers players with his calm demeanor during his first season as an NFL defensive coordinator, but as the Denver Broncos rolled up three consecutive touchdown drives last Thursday, even the unflappable Minter started to panic.

He had just spent four days speaking to his players about the proper response to ensure the prior week’s blowout loss to Tampa Bay would be a one-off. They couldn’t afford to make it a trend.

“I was afraid that at one point, I might have spoken that into existence,” Minter said with a slight smile.

Then a second-quarter sack from Joey Bosa sparked a three-and-out. The Chargers kept the Broncos out of the end zone for the last seven drives of the game to hold on for a 34-27 win that put the team on the brink of its first playoff berth since 2022.

“I do think that momentum is real,” Minter said. “To sort of feel us as a defensive unit get our momentum back, it’s huge.”

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By holding the Broncos to six points in the second half, the Chargers reclaimed their lead as the best scoring defense in the NFL, giving up 18.3 points per game. Against the New England Patriots on Saturday, the Chargers (9-6) could become just the sixth team since 1970 to give up 20 or fewer points in eight road games in a season, and the first since the 2010 Chicago Bears.

For a defense hoping to maintain momentum entering the postseason, the matchup is a prime opportunity. The Patriots’ 17.3 points per game ranks 30th in the NFL. New England (3-12) ranks last in passing yards (178.5 per game). Rookie quarterback Drake Maye, who was drafted third in April, has had at least one pass intercepted in seven consecutive games.

The Chargers, who can clinch a playoff berth with a win or a tie, will try to win with thin secondary as safety Marcus Maye (ankle) was placed on injured reserve on Monday.

New England Patriots quarterback Drake Maye looks to pass against the Buffalo Bills on Sunday.

(Jeffrey T. Barnes / Associated Press)

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The team claimed Maye off waivers on Nov. 27 to help fill in after safety Alohi Gilman was placed on IR. Maye made a splash in his Chargers debut with a key interception in a win over the Atlanta Falcons, but left last Thursday’s game in the first quarter.

Already without Elijah Molden, who missed the game because of a knee injury, the Chargers suddenly needed practice squad call-up Kendall Williamson on defense. Coaches intimated to the 24-year-old, seventh-round pick out of Stanford that he would be active for the game a few days in advance, but the plan was likely to fill in on special teams.

Then he played 17 defensive snaps in his NFL debut, finishing with one tackle.

“That’s the name of the game to step up when your number’s called,” cornerback Kristian Fulton said after Thursday’s game of Williamson and Dicaprio Bootle, who also was elevated from the practice squad. “It’s a lot of credit to them because they don’t get a lot of reps in practice. So they stepped up big time.”

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Williamson is just the latest player to have an influence after toiling on the practice squad. Veteran safety Tony Jefferson has turned his practice squad reps into a starting role, finishing with 20 tackles in three starts since Gilman went on IR.

Jefferson, who missed one game because of a hamstring injury, played all 64 defensive snaps against the Broncos and had seven tackles.

“He’s a guy that, on the drop of a hat, can go in there and play multiple positions and go in there and execute the defense,” Minter said, “get guys lined up, brings the confidence and brings a little bit of an edge when he’s out there.”

The Chargers haven’t opened Gilman’s practice window yet, although the 27-year-old is eligible to return this week.

Molden was limited in practice Tuesday after he worked with trainers on the sideline Monday, and cornerback Cam Hart was limited too as he works through the concussion protocol. He missed last Thursday’s game.

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Etc.

Punter JK Scott (illness) and linebacker Denzel Perryman (groin) were not seen on the practice field for the second consecutive day. Perryman reinjured his groin last week in a return from a four-game absence. Backup quarterback Taylor Heinicke was working as the holder on place kicks with long snapper Josh Harris and kicker Cameron Dicker. … Offensive lineman Trey Pipkins III missed practice because of a hip injury.

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