Connect with us

Sports

Arsenal's Africa-inspired away kit tells the story of their unique connection to Black culture

Published

on

Arsenal's Africa-inspired away kit tells the story of their unique connection to Black culture

Arsenal’s new away kit is designed by an immigrant.

Foday Dumbuya, the founder and creative director of London-based menswear brand Labrum, wants you to know that.

Forget the demeaning connotations foisted upon people who have put down fresh roots in a country they weren’t born in by those who seek to divide — Dumbuya’s heritage is a point of pride, so much so that Labrum has used “designed by an immigrant” as a slogan on numerous products.

In collaboration with Arsenal’s usual kit supplier Adidas, Labrum has dressed manager Mikel Arteta’s side for away games next season, creating a kit that pays homage, directly, deliberately and unashamedly, to the club’s players and fans shaped by the African diaspora.

Predominantly black with red and green details to mimic the Pan-African flag, Arsenal’s away kit also boasts panels with a black-and-white zigzag design, intended to represent the flow of people who emigrated from African nations in the 1920s and the art that came with them.

Advertisement

This is not a football kit that only Black people can wear but it is designed to tell a story, and this project, which shines a light on Arsenal’s connection to Black culture, wouldn’t have been the same if it involved another Premier League club.


Arsenal’s 2024-25 away kit and its accompanying collection (Daniel Barnes/The Athletic)

Fashion brands collaborating with recognised manufacturers to make kits is nothing new.

Juventus’ fourth strip in 2019-20 was co-produced by Palace, Daily Paper lent its style to Ajax’s 2022-23 third shirt, the Jamaica national team’s kits in 2023 were made in collaboration with Wales Bonner and last season, AC Milan released two strips designed in partnership with LA-based label Pleasures.

So what makes Labrum’s association with Arsenal stand out? For starters, this is the strip Bukayo Saka, Martin Odegaard and company will likely wear at Old Trafford and Anfield in 2024-25.

This is no throwaway side collection to be quietly buried among a season’s worth of releases. As Arsenal’s primary away kit, it will be seen — and is designed to start a conversation about the club’s Black influences.

Advertisement

“With Arsenal, they have a huge African fanbase,” says Dumbuya, who was born in Sierra Leone and moved to London aged 12. “From when (Nwankwo) Kanu, (Emmanuel) Eboue, Kolo Toure and all those guys used to play for Arsenal; I think African fans gravitate to that because they can see themselves in those players.

“The next thing will be, ‘How we follow through with this?’. Can we connect conversations and can we influence a community of people to understand Africa as a whole, understand being Black in London, Pan-Africanism, and also the work that Arsenal has been doing for a while now?


Arsenal’s new away kit (Daniel Barnes/The Athletic)

“Sometimes, you educate yourself by seeing something and you don’t have a clue about what it means, but now you’re prompted to go and investigate it. People talk about Pan-Africanism. Now it’s in your face.”

Labrum’s name is a Latin term that loosely translates as ‘having an edge’.

Its clothes are inspired by west Africa and in 2023, Labrum won The Queen Elizabeth II Award for British Design, which Dumbuya received from King Charles.

Advertisement

Last year, ex-Arsenal and England striker Ian Wright walked the runway for Labrum at London Fashion Week. Chelsea’s Trevoh Chalobah has modelled for the brand. It has also designed clothes for Saka, Arsenal team-mate Reiss Nelson and former England international Rio Ferdinand.

When Netflix sponsored Hackney Wick FC — of Eastern Counties First Division South, tier nine of the English football pyramid — Dumbuya designed their kits. Labrum also outfitted the Sierra Leone team at the Tokyo Olympics three years ago and, in partnership with Adidas, will do so again at this summer’s Games in Paris.


Ian Wright and England rugby union star Maro Itoje have modelled for Labrum at London Fashion Week (Getty Images)

Yet designing an African-inspired Arsenal kit feels like a landmark moment for Dumbuya, who founded Labrum in 2014 and expects to see his designs worn in a game for the first time when Arteta’s side face fellow Premier League club Bournemouth in a friendly in Los Angeles on Wednesday (the early hours of Thursday UK time) to begin a three-match U.S. pre-season tour.

“I don’t know if another club would have done this, how it would transcend to those African fans, because they might not have a huge African fanbase,” says Dumbuya.

“Talking to Arsenal and Adidas, they’ve both always pioneered Black culture, Black history — from hip hop to other cultural stuff — that’s why we thought it’s a relationship and collaboration that was bound to happen.

Advertisement

“They chose wisely to find a brand; not just because we’re big and noisy, but more how authentic we are and that we tell stories about where we’re from, about London, and about west Africa. When things feel natural, people gravitate to it.”

How does one define the particular nuances of Arsenal’s connection to Black culture?

Lots of clubs have Black fans, of course, but Arsenal’s unique relationship is distinct, the outcome of a swathe of geological, societal and cultural factors, including the different Black heroes numerous generations of fans have seen play at the club’s former home Highbury or the Emirates Stadium.

go-deeper

GO DEEPER

Arsenal: A north London heart with players still nourishing its south London soul

“I’m not an Arsenal fan per se, but I’m certainly one in the sense that I’m a Londoner and to be involved in Black identity and Black people, you have some affiliation with Arsenal at some level, be it in the playground, in the cultural spaces like the churches and the barber shop,” says Clive Chijioke Nwonka, associate professor of film, culture and society at University College London and co-editor of Black Arsenal, an upcoming book that explores the club’s place in Black British culture.

Advertisement

Arsenal’s players departed for their U.S. tour earlier this week wearing items from the Adidas-Labrum collection (Stuart MacFarlane/Arsenal FC via Getty Images)

“This is a shirt that attempts to celebrate what has been largely recognised, which is a movement towards Arsenal by people of the Black diaspora over a number of years — not just recently — and it’s only natural that brands and manufacturers move to that kind of space, and make it something that can be tangible and can be packaged for mass consumption.

“I think when we are talking about and describing Black culture, and Black culture production, we must also just be cognisant that what is really important is Black people and Black people’s experiences of that, which often sometimes is lost when we begin talking about brand culture.

“That being said, I am relieved that the final design was done using a Black designer, because that hasn’t always been the case.”

Authenticity matters and Arsenal, Adidas and Labrum all have a responsibility to ensure their partnership resonates.

That can be particularly difficult when a nod to culture is communicated through a piece of sportswear, a tangible item that people will purchase and wear.

Advertisement

The African diaspora is defined as the movement of people outside the continent and, subsequently, the people living around the world who can trace their roots back to Africa, whether that movement happened willingly or by force.

Expect to see this Arsenal away shirt. A lot. It’s bound to be popular and in 2024, football kits have evolved into desirable fashion items.


Labrum founder creative director Foday Dumbuya (Henry Nicholls/AFP via Getty Images)

It will also carry a particular weight and provide a knowing nod to Black culture, no matter who wears it and where they come from.

“I think this is something that we would struggle to conceive of and even accept if another club had done something similar but that’s also why it needs a particular form of ethics around it, and curation and description, because it can’t just be ‘business as usual — here is another brand product’,” says Nwonka.

“I welcome the shirt and I celebrate the shirt because I know that is something that’s only possible through the optics and lens of Arsenal, and no one else.

Advertisement

“I think the best way that I can describe this in a broad way is that the Black Africa shirt attempts to capture and materialise what is already in existence or has already been expressed. They’re not creating Black Africa. The Arsenal connection already exists. Here is something that is now able to be distributed and shared.

“Of course, there’s an economic dimension there — but that’s neither here nor there, because everything we do in terms of being fans is a transaction in many ways — but it’s capturing and packaging and kind of materialising what is already present, already expressed, already felt by people.”

“I want people always to remember the first club that actually celebrated their fanbase outside of their territory and also included everything about that particular territory, which is Africa as a whole,” says Labrum creator Dumbuya, who is an Arsenal fan.

“It hasn’t been done before. The players that came from abroad have actually changed this league and have added so much depth and culture, so when people sort of remember the kit, I’m hoping that’s what they remember — that it was a celebration of those past players and the Arsenal African fanbase.”

go-deeper

GO DEEPER

Why Arsenal are replacing the club crest with the cannon on next season’s kits

Advertisement

(Top photos: Adidas/Labrum)

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sports

Jake Paul claims Republican party has 'alpha male' problem amid Trump-Musk meltdown

Published

on

Jake Paul claims Republican party has 'alpha male' problem amid Trump-Musk meltdown

NEWYou can now listen to Fox News articles!

Boxer and influencer Jake Paul weighed in on the highly-publicized feud between President Donald Trump and Elon Musk on Thursday. 

In a post on X, Paul suggested that the spat between Trump and Musk was symptomatic of a broader problem within the Republican party.

“One of the problems with the Republican Party is on display today (As a current Republican) We unfortunately have these Alpha male egos and leaders who aren’t mature enough sometimes. They’re 50+ years old and diss tweeting each other Elon and Trump are great but they need to work together and not make America look bad,” Paul wrote.

Advertisement

Paul’s comments prompted mixed responses on X.

Women’s sports rights activist Paula Scanlan praised Paul’s take as “rational.”

“You know it’s bad when Jake Paul has a sane and rational take here,” Scanlan wrote.

Paul’s post even garnered praise from the left-wing content account Leftism. 

Other users criticized Paul’s take, in defense of Trump. 

Advertisement

“Pretty sure this fight has been 98% Elon. Trump has been very restrained,” wrote the conservative influencer Pro America Politics. 

The YouTuber Joey Salads responded to Paul arguing, “Elon started it.”

LOGAN AND JAKE PAUL KEEP IT REAL ON WHY THEY CONTINUE TO STAY IN FRONT OF CAMERAS

Paul has been a vocal supporter of Trump over the last year, endorsing the president prior to the election in a lengthy YouTube video in late October. Paul pointed to several statistics about the economy under the Biden-Harris administration in comparison to Trump’s presidency and called on voters to vote for change. 

“Democrats have been in power for 12 of the last 16 years. So, if we aren’t happy with the current political state, economic state, environmental state, then who is to blame?” 

Advertisement

Paul also addressed women’s reproductive rights, transgender athletes competing in women’s sports, and protecting women’s spaces in the video.

“As a future father, you will find me dead before I send my daughter to a school where men can go into her bathroom and where men can compete against her in sports. It’s bulls—. That’s taking away a woman’s rights.”  

Jake Paul is celebrating Donald Trump’s victory. (Getty Images)

Paul celebrated Trump’s November victory and even attended the president’s inauguration on January 20. That day the boxer event criticized those who opposed Trump after the president’s inaugural speech. 

Advertisement

“Any American who isn’t in support of Trump after this speech simply hates America and doesn’t want what’s best for this country and the world,” Paul wrote on X.

But now, Paul has proven willing to be critical of the Republican party as well. 

Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.

Continue Reading

Sports

Michael Conforto caps late comeback as Dodgers split series with Mets

Published

on

Michael Conforto caps late comeback as Dodgers split series with Mets

It was supposed to be a day off for Freddie Freeman.

Dodgers manager Dave Roberts quipped before the game that the 35-year-old veteran first baseman had begun to understand the value of an off day as he’s dealt with discomfort in his ankle this season.

But with the go-ahead run on second base in the eighth inning, Roberts summoned Freeman off the bench. Was it time for another magical, Freddie Freeman moment at Chavez Ravine?

Not so fast. Mets manager Carlos Mendoza called for an intentional walk, and up walked Michael Conforto. The 46,364 fans at Dodger Stadium already booed the struggling outfielder after his third-inning strikeout. Hitting .165 entering the game, he was one of the unlikeliest to lead the Dodgers to a comeback victory. He’d yet to come through.

Advertisement

But all Conforto needed was one hit, one chance. And he delivered.

Against Mets setup man Reed Garrett, Conforto ripped a go-ahead RBI single into left field, helping the Dodgers complete a three-run comeback to defeat the Mets 6-5 and salvage a series split against a potential NL playoff opponent.

Conforto’s first hit with runners in scoring position since March 31 — and his first hit this season with runners in scoring position with two outs — put the Dodgers (38-25) two games ahead of the Padres in the NL West after their 3-2 loss to the Giants on Thursday.

Mets southpaw David Peterson had made things difficult before the eighth. He struck out six and gave up three runs across seven innings.

Advertisement

The longevity the Mets got from Peterson, however, was the opposite of what the Dodgers received from right-hander Landon Knack.

Knack had turned a corner across his last two outings. Against both New York teams, he twirled a career-high-tying six innings and gave up just one earned run in each start. Dodgers pitching coach Mark Prior paid close attention to Knack’s adjustments, praising his rise from early-season appearances in which he was bounced from games, giving up five runs against the Nationals and Athletics.

“His ability is to be able to throw multiple pitches in any count, in any situation, and that was a little bit off early on,” Prior said, “but now I think he’s starting to finally get into the groove and kind of get back to where he was throwing the ball last year.”

Prior noted what Knack could do when he’s on — mixing pitches and speeds, making for off-balance at-bats. But he also explained what happens when Knack is off — leaving pitches in the middle zone, while falling behind in counts.

Pete Alonso slides past Dodgers catcher Will Smith to score a run for the Mets in the third inning Thursday.

Pete Alonso slides past Dodgers catcher Will Smith to score a run for the Mets in the third inning Thursday.

(Gina Ferazzi / Los Angeles Times)

Advertisement

Knack was at his least effective Thursday. He gave up four runs — including three home runs — leaving fastballs over the plate to Pete Alonso and Starling Marte in the first and third innings. He also walked five across 3 ⅓ innings.

Roberts had to lean on his bullpen. Jack Dreyer took the ball through the middle of the fifth and José Ureña — who signed with the Dodgers on Tuesday — pitched 2 ⅓ innings to help save bullpen arms ahead of a six-game trip starting Friday in St. Louis.

Roberts, who said before the game that he was still deciding whether Friday would feature a spot start or a bullpen game, might have had his hand forced toward the former after Knack’s short outing.

Left-hander Justin Wrobleski will be recalled from triple-A Oklahoma City and will open Friday against the Cardinals, Roberts said. Wrobleski gave up five runs in four innings during his last triple-A appearance.

Advertisement
Dodgers pitcher Tanner Scott, right, celebrates Will Smith after closing out a 6-5 win.

Dodgers pitcher Tanner Scott, right, celebrates Will Smith after closing out a 6-5 win over the Mets on Thursday.

(Gina Ferazzi / Los Angeles Times)

Etc.

Roberts said right-handed relief pitchers Kirby Yates (right hamstring strain) and Michael Kopech (right shoulder impingement) have a “good possibility” of being activated off the injured list during the weekend series in St. Louis.

Likely candidates to be removed from the 26-man roster over the next few days are Ryan Loutos (five earned runs in three innings with the Dodgers) — who gave up a three-run home run in Wednesday’s 6-1 loss to the Mets — and Ureña.

Outfielders James Outman and Esteury Ruiz both had lockers in the Dodgers clubhouse Thursday. Roberts said the duo were on the taxi squad — as insurance for Hyeseong Kim and Tommy Edman — and would likely be headed back to triple-A later in the day.

Advertisement

Roberts gave clean bills of health to Edman (right ankle) and Kim (fouled a ball off his foot). Edman returned to the Dodgers’ lineup after two days off and hit sixth at second base.

“Looks like we’re out of the clear with those two active guys,” Roberts said.

Continue Reading

Sports

Oilers draw first blood in Stanley Cup Final rematch with 4-3 overtime victory against Panthers

Published

on

Oilers draw first blood in Stanley Cup Final rematch with 4-3 overtime victory against Panthers

NEWYou can now listen to Fox News articles!

The first game of the Stanley Cup Final rematch belongs to the Edmonton Oilers, as Leon Draisaitl’s second goal of the game was the overtime winner against the Florida Panthers on Wednesday night. 

The 4-3 victory was a come-from-behind win for Edmonton, as they were down 3-1 at one point in this game, but scored three unanswered goals for a statement victory on their home ice.

After tying the game in the third period at three apiece, an overtime period was needed to determine the winner of Game 1, and it almost looked like another was necessary as both team’s chances couldn’t be seen in the net. 

Advertisement

Edmonton Oilers right wing Connor Brown (28) skates past Florida Panthers center Sam Bennett (9) in the second period in game one of the 2025 Stanley Cup Final at Rogers Place. (Perry Nelson-Imagn Images)

However, a costly mistake by Panthers forward Tomas Nosek saw him flip the puck over the glass in his own defensive zone, which is an immediate delay of game penalty. 

Now, with a man advantage, the Oilers capitalized, and it had to be Connor McDavid making the nifty saucer pass to his trusty teammate Draisaitl, who came flying in front of the net to hammer the puck past Panthers netminder Sergei Bobrovsky. 

EDMONTON OILERS EYE REVENGE IN STANLEY CUP FINAL AFTER RALLYING PAST DALLAS STARS IN CONFERENCE FINAL

The goal, which came with 31 seconds left to play in the period, was also assisted by Corey Perry. 

Advertisement

Draisaitl started the scoring just as he finished it in Game 1, he found the back of the net with just over a minute into the first period. He was in the right place at the right time, as a shot from Kasperi Kapanen deflected off Bobrovsky and landed right onto Draisaitl’s stick, who slapped it into the net to take the one-goal advantage.

But later in the first period, a controversial goal by Florida’s Sam Bennett tied the game at one apiece. 

Bennett was present in front of the net with two Oilers defenders around him when Carter Verhaeghe took a shot that hit off Bennett and got past goaltender Stuart Skinner. The Panthers, though, believe Bennett had goalie interference. 

Upon further review, it appears Bennett was tripped by Brett Kulak as the puck was being shot, leading to him falling into Skinner. The goal stood and the game was tied.

Just minutes later, Brad Marchand, the Boston Bruins legend who the Panthers traded for at the deadline, took a cross-ice pass during a power play and made the perfect shot past Skinner to take a 2-1 lead. 

Advertisement
Sam Bennett celebrates goal

Florida Panthers center Sam Bennett (9) reacts after scoring a goal against Edmonton Oilers goaltender Stuart Skinner (74) during the first period in game one of the 2025 Stanley Cup Final at Rogers Place. (Walter Tychnowicz-Imagn Images)

The Panthers had momentum going into the second period, and once again, it was Bennett getting one past Skinner to take a solid 3-1 lead. Bennett was skating in transition when Nate Schmidt placed a perfect pass on his stick, and he did the rest for his second goal of the game. 

As we learned from last year’s final, the Oilers will not go down easy, and that appears to be the same theme as they came back with their own timely goals. 

Viktor Arvidsson took a slap shot once the Oilers entered the offensive zone, and Bobrovsky was too late to react as it whizzed past his left side and stayed true into the net. 

Leon Draisaitl celebrates goal

Edmonton Oilers center Leon Draisaitl (29) reacts after scoring a goal against the Florida Panthers during the first period in game one of the 2025 Stanley Cup Final at Rogers Place. (Walter Tychnowicz-Imagn Images)

With a 3-2 deficit going into the third period, Edmonton knew they had to get on the board first to put pressure on Florida. That’s exactly what happened as Mattias Ekholm scored his first Stanley Cup Playoffs goal after Connor McDavid dished a back-handed pass to the front of the zone and it found his stick. Bobrovsky was completely out of position with bodies in front of him as Ekholm shot the puck into the net. 

Advertisement

Through two periods, it was the Panthers’ dominating play on the ice, but the Oilers turned it up a notch in the third period and never looked back. They outshot the Panthers 46-32 on the night, while Skinner made 29 saves in the win as well. 

Follow Fox News Digital’s sports coverage on X, and subscribe to the Fox News Sports Huddle newsletter.

Advertisement
Continue Reading
Advertisement

Trending