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AI comes to the Olympics: In Paris, new tech will change your view of the Games

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AI comes to the Olympics: In Paris, new tech will change your view of the Games

Follow our Olympics coverage from the Paris Games.


The Olympic Games have come a long way since the age of hand-held stopwatches.

It’s fitting then that during a moment when the mass population has finally come to understand the power (and danger) of artificial intelligence through widgets like ChatGPT that the Olympic Games in Paris will rely on AI to help determine not just who wins and loses but the why and how of those triumphs and losses.

Ahead of the Olympics, The Athletic spoke with Alain Zobrist, the chief executive of Omega Timing. Omega is the official timekeeper of the Games, a role it has played numerous times since 1932, and is largely responsible for every digit of data that gets produced during the Olympics.

Zobrist outlined a series of innovations that will allow viewers on NBC and other telecasts to experience the ebbs and flows of the competition as never before, whether it’s in the pool or on the sand under the Eiffel Tower for the beach volleyball competition.

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‘A whole biomechanical analysis’

The most striking innovations, at least at the start of the Games when swimming is at the center of attention, might be in the Olympic Aquatic Center.

Omega has set up four cameras that capture everything happening in the water. The cameras and the computerized brains that operate them, referred to as “Computervision,” have been taught to recognize and analyze certain movements. In real-time, the high-tech cameras can calculate each athlete’s stroke rate and the distance they are covering. It can compare that to how much distance they have covered, how much is left, and to the seven other athletes in the race and figure out the small differences in acceleration and deceleration at key moments in the race that can be the difference between a gold medal and fourth place.

“What we get is a whole biomechanical analysis,” Zobrist said.

Safer diving

One of the most famous images in Olympic diving captured Greg Louganis, the American champion, hitting his head on the board during the 1988 Games in Seoul. Louganis emerged basically OK, even though he whacked his head after completing two-and-a-half somersaults.

He got four stitches and went on to win a second gold medal in the springboard. He also captured the platform gold for a second consecutive time.

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Still, the injuries could have been far more serious, and the sport has tried to prioritize keeping heads far away from boards. Judges can deduct two points for a head that passes the board at an unsafe distance. In the past, it’s sometimes been something of a judgment call. Not in Paris, where the computerized camera will measure the distance between the head and the board and let the judges know if they should deduct points.


Divers can be penalized if their heads pass too close to the board. In Paris, new technology will take the decision out of the judges’ hands. (Clive Rose / Getty Images)

The ultimate (for now) photo finish

Winning a gold medal can be a life-changing event. Getting that right is about as important as it gets.

On the athletics track, the decision can be complicated, as officials have to determine whose upper torso crossed the line first. In the past, they relied on a camera that shot 10,000 frames per second. There’s a better camera this time that shoots 40,000 frames per second, with more pixels so the quality will be better as well.

Smart bibs

The track and field bib would seem like a pretty outdated piece of equipment. In the most important event of their careers, athletes pin a high-tech piece of paper to their bodies.

Turns out that bib plays a pretty important role in how viewers experience a running race. Inside the bib is a sensor roughly the size of a credit card that is constantly relaying data about the runner that is similar to the data the cameras collect in the swimming pool.

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A series of antennas send information to high-speed computers that are constantly calculating all the athletes’ positions on the track, their steps, their stride rate and which direction those are going in. The antennas send about 2,000 data points per second to the timekeeping room.

This is how we know who’s gaining ground and who’s losing it and who’s leading a race with a staggered start, such as the 200 or 400 meters.

Martins Plavins

The expansive beach volleyball court requires a lot of movement to cover during a match. We’ll have a much better idea of how much in Paris. (Daniel Leal / AFP via Getty Images)

Running on the beach, quick moves on the tennis court

The first thing anyone who tries to play beach volleyball realizes is how insanely large the court is.

It’s 16 meters long and eight meters wide, or more than 52 feet long and more than 25 feet wide. That’s a ridiculous amount of real estate for two people to cover.

We’ll know how ridiculous this year, as the smart cameras capture and tabulate each movement the athletes make, calculating the distance they cover in each match, the speed of the ball and a data-driven understanding of tactics.

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On the tennis courts of Roland Garros, electronic line-calling won’t be used. Players will have to rely on old-fashioned line judges and marks on the clay, which may have cost Alexander Zverev the men’s singles title in June. But a new system will focus heavily on the two most important shots in the game — the serve and the return attempt, the only two shots that happen on every tennis point.

The cameras at Roland Garros will measure the returner’s reaction time to the serve and correlate it to the quality of return to provide a sense of whether the quickest reflexes and the ability to read a serve lead to high-quality returns.

Beyond timing

Zobrist said the overall approach is to try to measure competition without disturbing athletes. This way, they don’t run into problems with convincing athletes to accept their methods.

“This is why Computervision and AI are so helpful,” he said, especially with engineers focusing so heavily on biomechanics rather than biometrics. “It’s another way of how to measure time, how to measure time and explain performance.”

go-deeper

GO DEEPER

Beach volleyball at the 2024 Paris Olympics: U.S. teams, schedule and how to watch

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(Top photo of the women’s 100-meter during the Tokyo Olympics: Ulrik Pedersen / NurPhoto via Getty Images)

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Keith Olbermann under fire for calling Lou Holtz a ‘scumbag’ after legendary coach’s death

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Keith Olbermann under fire for calling Lou Holtz a ‘scumbag’ after legendary coach’s death

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Former ESPN broadcaster Keith Olbermann once again incited backlash on social media Wednesday after he called late legendary college football coach Lou Holtz a “legendary scumbag” in an X post on the day Holtz was announced dead. 

“Legendary scumbag, yes,” Olbermann wrote in response to a clip of Holtz criticizing former President Joe Biden in 2020 for supporting abortion rights. 

Olbermann received scathing criticism in response to his post on X.

 

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“You’re a scumbag that needs mental help,” one X user wrote to Olbermann. 

One user echoed that sentiment, writing to Olbermann, “You’re the real scumbag here. Lou Holtz had more class, integrity, and genuine decency in his pinky finger than you’ll ever show in your lifetime.”

Another user wrote, “You’re a grumpy, lonely, Godless man. All the things Lou Holtz was not.”

Keith Olbermann speaks onstage during the Olbermann panel at the ESPN portion of the 2013 Summer Television Critics Association tour at the Beverly Hilton Hotel July 24, 2013, in Beverly Hills, Calif.  (Frederick M. Brown/Getty Images)

Olbermann has made it a pattern of sharing politically charged far-left statements that are often combative and ridiculed on social media, typically resulting in immense backlash.

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After the U.S. men’s hockey team’s gold medal win, Olbermann heavily criticized the team for accepting an invitation from President Trump to the State of the Union address. Olbermann wrote on X that any members of the men’s team who attended the event were “declaring their indelible stupidity and misogyny,” while praising the women’s team for declining the invitation.

In January, Olbermann attacked former University of Kentucky women’s swimmer Kaitlynn Wheeler for celebrating a women’s rights rally outside the U.S. Supreme Court during oral arguments for two cases focused on the legality of biological male trans athletes in women’s sports.

Former Notre Dame football coach Lou Holtz listens before being presented with the Presidential Medal of Freedom at the White House in Washington, D.C., Dec, 3, 2020.  (Doug Mills/The New York Times/Bloomberg via Getty Images)

“It’s still about you trying to find an excuse for a lifetime wasted trying to succeed in sports without talent,” Olbermann wrote in response to Wheeler’s post. 

In 2025, Olbermann faced significant backlash after posting (and later deleting) a message on X aimed at CNN contributor Scott Jennings, that said, “You’re next motherf—–,” shortly after the assassination of conservative influencer Charlie Kirk. 

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Holtz was a stern supporter of President Donald Trump, even saying in February 2024 that Trump needed to “coach America back to greatness!”

Near the end of Trump’s first term, shortly after former President Joe Biden defeated him in the 2020 election, Trump awarded Holtz with the Presidential Medal of Freedom, the highest civilian award of the United States. 

After Holtz’s death was announced Wednesday, several top GOP figures paid tribute to the coach on social media. 

Those GOP lawmakers included senators Tommy Tuberville, R-Ala.; Todd Young, R-Ind.; Tom Cotton, R-Ark.; and Lindsey Graham, R-S.C.; representatives Greg Murphy, R-N.C.; David Rouzer, R-N.C.; Erin Houchin, R-Ind.; and Steve Womack, R-Ark.; and Florida Gov. Ron DeSantis; Indiana Gov. Mike Braun; U.S. Education Secretary Linda McMahon; and Rudy Giuliani.

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Lou Holtz, former Notre Dame football coach, addresses the America First Policy Institute’s America First Agenda Summit at the Marriott Marquis July 26, 2022. (Tom Williams/CQ-Roll Call, Inc)

At the time of publication, prominent Democrat leaders have appeared silent on Holtz’s passing, including prominent Democrats with a football background. 

Minnesota Gov. Tim Walz, who worked as an assistant high school football coach; Sen. Cory Booker, D-N.J., who was a recruiting target for Holtz in 1986 as a college prospect; Rep. Colin Allred, D-Texas, who played in the NFL; and Rep. Kam Buckner, D-Ill., who played football for the University of Illinois, have not posted acknowledging Holtz’s death. 

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Stephen A. Smith called Zion Williamson a ‘food addict,’ is now feuding with the Pelicans on social

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Stephen A. Smith called Zion Williamson a ‘food addict,’ is now feuding with the Pelicans on social
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Williamson has been listed as 6-foot-6, 284 pounds since New Orleans selected him out of Duke with the No. 1 overall pick in the 2019 draft. His weight and fitness level have been regularly criticized, and the amount of time Williamson has missed because of injuries hasn’t helped (including all of the 2021-22 season following offseason right foot surgery).

After playing only 30 games last season because of a left hamstring strain and a lower back injury, Williamson reported for 2025-26 looking trim and in shape. He told reporters that he and Pelicans trainer Daniel Bove had come up with a strategy to address his fitness while rehabbing his hamstring and that he stuck to it.

“I haven’t felt like this since college, high school,” Williamson said at the time, “where I can walk in the gym and I’m like just, ‘I feel good.’”

Williamson has played in 46 of the Pelicans’ 63 games this season, already the third-most games he has played in his seven NBA seasons. In a recent interview with ESPN’s Malika Andrews, Williamson addressed how the past criticism affected him mentally.

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“I would say the most difficult point was when I missed my third year with a broken foot, and there was a lot of criticism on my weight, my care for the game, etc.,” Williamson said. “But … while people were saying what they’re saying — and everybody’s entitled to their own opinion, it is what it is — I’m in Portland rehabbing, not knowing if my foot’s gonna heal, and it was frustrating. It was very frustrating.

“I was low. I was really low because I just wanted to play basketball. I just wanted to play the game I love, but every time you turn the TV on, every time I check my phone, it was nothing but negative criticism, man. At the time, it did a lot, like I said, it did a lot, but it was a blessing in disguise, and I learned from it and I grew from it.”

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ESPN analyst Paul Finebaum questions Trump’s college sports reform meeting as potential ‘circus’

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ESPN analyst Paul Finebaum questions Trump’s college sports reform meeting as potential ‘circus’

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President Donald Trump will host a White House roundtable regarding college athletics reform later this week.

The panel is expected to include prominent coaches, college sports and pro sports league commissioners, and other professional athletes, according to OutKick.

The group will meet March 6 to examine solutions to key challenges, including NCAA authority; name, image and likeness issues (NIL); collective bargaining; and governance concerns. 

 

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President Donald Trump holds a football presented to him during a ceremony to present the Commander-in-Chief’s Trophy to the US Naval Academy football team, the Navy Midshipmen, in the East Room of the White House on April 15, 2025 in Washington, D.C. (BRENDAN SMIALOWSKI/AFP via Getty Images)

The meeting Friday will include big names like Nick Saban, Urban Meyer, Adam Silver and Tiger Woods. Trump has been adamant about “saving college sports,” even signing an executive order setting new restrictions on payments to college athletes back in July.

However, ESPN college analyst Paul Finebaum, who has previously hinted at a congressional run as a Republican, remains a bit skeptical.

“The easiest thing, guys, is just to say this is ridiculous,” Finebaum said to Greg McElroy and Cole Cubelic on WJOX. “And I read the other day, ‘Why is Nick Saban going?’ Why is anybody going? The bottom line is this. If something doesn’t happen very quickly, and I mean in the next short period of time, we’re talking about weeks, not years, then this thing could blow up.

“However it came about, I’m in favor of. The question now becomes, with some of the most powerful people in Washington in the same room, including the most powerful person in the country, can anything get done, or will it be a circus? Will it be just another show?”

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U.S. President Donald Trump shakes hands with former Alabama Crimson Tide football coach Nick Saban as Trump takes the stage to address graduating students at Coleman Coliseum at the University of Alabama on May 01, 2025 in Tuscaloosa, Alabama. (Anna Moneymaker/Getty Images)

Trump’s order prohibits athletes from receiving pay-to-play payments from third-party sources. However, the order did not impose any restrictions on NIL payments to college athletes by third-party sources.

A House vote on the SCORE Act (Student Compensation and Opportunity through Rights and Endorsements), which would regulate name, image, and likeness deals, was canceled shortly before it was set to be brought to the floor in December.

The White House endorsed the act, but three Republicans, Byron Donalds, Fla., Scott Perry, Pa., and Chip Roy, Texas, voted with Democrats not to bring the act to the floor. Democrats have largely opposed the bill, urging members of the House to vote “no.”

President Donald Trump looks on before the college football game between the US Army and Navy at the M&T Bank Stadium in Baltimore, Maryland, on Dec. 13, 2025.  (Alex WROBLEWSKI / AFP via Getty Images)

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The SCORE Act would give the NCAA a limited antitrust exemption in hopes of protecting the NCAA from potential lawsuits over eligibility rules and would prohibit athletes from becoming employees of their schools. It prohibits schools from using student fees to fund NIL payments.

Fox News’ Chantz Martin and Ryan Gaydos contributed to this report.

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